To make any new process easier, it is good to develop checklists and templates to streamline the process. Even experienced authors and pilots use checklists to ensure they don’t miss a step.
Checklist to develop a successful social media influencer campaign:
- Defined Target Audience – Who are they, what do they want? Create an audience persona for each stage of the buying journey, so you know, and you can show the influencer who your audience is.
- Outline Important Key Performance Indicators – Using the information in the blog post about the KPIs to track during your social media influencer campaigns, always set up a new spreadsheet to enable you to track the KPIs exclusively for each campaign.
- Create Clear Influencer Marketing Goals – Your goals will include the specifics of what constitutes success for the campaign. For example, you may have the goal to get more follows, but you need to state exactly what you want. Remember, even if you’re working with someone else, the goals need to be SMART goals.
- Choose The Best Social Media Channel – Do your due diligence to ensure there are enough of your audience on that channel to make it possible for you to reach your goals.
- Choose The Right Influencer Campaign – Don’t just pick anyone. Take the time to get to know the influencer before choosing them to work with. Watch as many of their shows as you can to make sure you vibe.
- Set A Budget – You must set a budget to have a guideline before searching for the right influencer. For example, if you know how much you earn per click, it’ll help you figure out a good budget.
- Identify Your Influencer Type and Size Needs – What type of influence do you want? Make a list of the characteristics you want.
- Influencer Qualities Needed – What do you want the influencer to be like. It’s fine to choose outside of the business model. Even if your product has nothing to do with the issues you care about, if you want to work with only redheads, that’s fine.
- Influencer Outreach – You’ll want to track how you reach out to the influencers so that you can keep track of how it’s working.
- Influencer Vetting – Always check out the influencer before offering them the job because you never know if they’re doing something in their personal life that would be off-putting or even career-ending for you.
- Influencer Contract – Don’t do a single deal with an influencer without a written and signed contract.
- Compensation Package – Spell out and define what the compensation package is for each influencer, and don’t expect it to be the same for every one of them. Tip: Let them tell you their fee. It might be cheaper than you think.
- Influencer Brief and Training – Set up a package that explains your products, offers, and branding to the influencers so that they know everything they can about your product.
- Remember FTC Guidelines – Familiarize yourself with the FTC rules for communicating on social media as a business. It’s important to follow these guidelines whether others do or not.
- Plan, Publish and Promote – Set up a schedule that allows you to plan the campaign, publish it, and promote it simultaneously.
- Track ROI – Nothing is ever done, as they say until the paperwork is done. While paper is not always necessary these days, you still need to do the math and track the return on investment to ensure you are making money the way you think you are.
When you use a process to get things done, it’s easier to figure out what went right or wrong so you can do more of what is right and less of what is wrong.
Define Your Influencer Marketing Goals