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The Four Benefits to Conducting Email Marketing Audits

Email marketing audits are about reviewing everything it takes to create your email marketing campaign, from developing your goals to reviewing your content creation process and comparing them to your current metrics. It also includes identifying your strengths and weaknesses to build an actionable plan to improve your conversions and better connection with your audience through email marketing.

 

The following are four important benefits to conducting email marketing audits:

 

To Improve ROI

Return on investment (ROI) is the most important metric when keeping track of any marketing strategy. If your return is low or less than what you put in, it is not worth your time or investment. Meaning adopting strategies that provide a high return on investment are where you should spend most of your time. For example, email marketing is the top priority as it converts more sales than social media and gives you as much as forty-eight dollars back for every one dollar you spend.

 How to Easily Crank out Content Daily

To Identify Winning Content or Strengths

Knowing your brand’s strengths and weaknesses is crucial to improving your content, nurturing your relationship, and engagement with your readers. Your weaknesses are red flags or indicators that tell you what you need to do to better engage and connect with your audience, and your strengths can be used to improve them. If you know what you are good at, you can better use it to your advantage.

 

To Highlight Marketing Holes or Weaknesses

Highlighting your weaknesses easily is a strength within itself and vital to running a successful business. Of course, business is never perfect; it is a roller coaster that requires constant evaluation and improvement to keep up the speed and stay on track. However, if you know exactly what to fix, you can develop a better plan that directs it straight to success.

 

To Optimize Your Company Mission and Values 

A valuable benefit of email marketing includes spreading brand awareness, authority, and credibility. Three factors are needed to convert your readers into loyal customers. First, through email auditing, you can keep this message more consistent and ensure you provide the value your readers expect while also ensuring your trust throughout the process. The more your readers trust you and value your authority, the more likely they are to make a purchase and become loyal followers.

 

These benefits show that you are likely to fail if you don’t perform an email marketing audit and are only wasting your time and effort by skipping over steps. Instead, you must continuously track your results and commit to improving and understanding your audience to successfully and fully optimize your email marketing campaign.

 

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Email Funnel Red Flags to Take Notice Of

To perfect your email marketing funnels, you need to be aware of certain factors that hinder your success. Many red flags are obvious if you just know where to look. Thankfully these red flags have plenty of solutions to them as well.

 

Here are five common email funnel red flags to take notice of in order to see proper conversions:

 

Low Open Rate

While this is not a metric you usually want to use on its own, a low open rate at least indicates that your subscribers are not reading the content. Meaning your deliverability could also be low, the titles don’t spike their interest, or you are simply sending them at the wrong time.

 

However, a high open-rate will not always translate to success, so you should always track other metrics to measure your results more accurately—for example, a high open-rate with a low click-through rate.

 

High Open Rate with Low Click-Through Rate

This means you are on the right track as your readers are interested, but something about the product you are advertising is off. Maybe the price is too high, or it doesn’t actually solve their problem.

 

High Click-Through Rate with Low Conversions

Again, this can be associated with the same problem presented above. The readers are clearly enjoying the content as they click through; however, you cannot make the final conversion. This could indicate a disconnect in your landing page from your email. Your email had enough detail to persuade them to click on the landing page; however, the expectations were not set. Be sure you don’t have any misleading discounts and that your email and landing pages have similar expectations.

 

High Unsubscribe Rate

This can happen for a couple of common reasons. First, you are either marketing your opt-in copy or forms to the wrong people, sending out too many emails, or are developing copy that is not compelling enough or too spam-like for your audience.

 

A great way to solve this is to keep your sequences and segmentations short and direct. Don’t send emails too often. If you know your target audience well, including how you can help them, you can develop the right content, products, and services to prevent a high unsubscribe rate. Usually, unsubscribe rate is not a problem if you start with your buyer personas in mind.

 

Varying Unsubscribe Rates Per Sequence

Some email sequences may be too long, short, or seen as spam. Some customers may end up in the wrong sequence, too, leading to them unsubscribe. Meaning you should be sure most of your readers are in more than one sequence.

 

Keep these red flags in mind to know where to improve your email marketing content when a problem arises. Successful email marketing will always require consistent reviewing and updating.

 

 

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Four Easy Steps to Creating a High-Converting Email Funnel

Crafting the right Email funnels is an important marketing strategy to understand if you want to maximize your profits and better communicate and engage with your target audience. While it may be hard to believe, email marketing still outperforms social media by nearly forty percent more. Not only does email marketing generate more revenue, but it is also more productive as it is three times faster.

 

Here are the four easy steps to creating a high-converting email marketing funnel:

 

Step One: Lead Generation

The most crucial step to creating a high-converting email funnel includes your brand awareness and lead generation. Next, you need to create an acquisition process that draws in your target audience. This consists of an opt-in form and incentive to get their information and start them down the email funnel. Once they are opt-in, they can then be segmented as a new subscriber and receive welcome content and other further information.

 

Step Two: Nurture Content

The next step is to further build their interest with lead nurturing content. Content that teaches them about the products or services and has less to do with promotions. Lead nurturing is about building a stronger relationship with your customers to keep them around long-term. It allows you to learn your audience better and form a deeper connection to craft engaging content and leads to more action.

 

Step Three: Content Persuasion

Once strong relationships are built with your readers, you want to persuade them further to make a certain decision. This is where the promotional content begins to flow or stream into your sequences to convince your readers to make a purchase and become loyal customers. Be sure you always include an easy and obvious call-to-action, so your audience knows what to do. Your click-through rate depends on it.

 

Step Four: Engage and Follow Up

Nurturing your leads never stops. The step keeps going as is required to keep their interest and see more conversions. Even after your readers purchase, you want to follow up with them and keep them engaged. Send thank you emails and invite them to other groups or platforms that teach them how to use your products or services even better. The more places and ways you can keep your audience engaged, the better and fewer chances for them to unsubscribe or become disinterested.

HBA Funnel Builder…

Following these steps ensures you have everything you need to create high-converting email funnels. A great marketing strategy to learn to get the highest return on your investment that costs little to nothing to get started.

 

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How Powerful Are Email Funnels?

Email funnels are a set or series of marketing materials that inspire your audience to do something—most of the time in the form of a purchase or to benefit your company in some way. Your emails provide value that persuades your audience to purchase your products, follow your social media pages or become a loyal audience and customer.

 

At the start of every email, the funnel includes an opt-in that gets your audience’s attention and trust in exchange for their email address. Then once you grab their information, you can start going down the email marketing funnel through well-timed and targeted emails. These emails should be full of information to establish your authority and trust further.

 

Then you can lead your readers right out of the funnel to your landing page to hopefully turn them into brand-new customers. Lastly, the funnel repeats, or the reader is thrown into a new funnel to further continue the process in the hopes of a repeat purchase. The email marketing funnel never truly ends, as you should always be nurturing your readers and create new and interesting sequences to establish their loyalty.

 

As you can probably tell by now, email funnels are powerful because:

 

They Solve a Problem

Your audience is readers because you provide some value for them. You solve a problem in the form of entertainment, education, comedy, or more. It all depends on your niche and why you are starting an email funnel campaign in the first place.

 

They Are Personal

While you may be sending the same email to many readers, that is not how they see it. It goes directly into their personal email, and frequently they are reading it alone. Even better, it is personalized to them. Making them feel special, important, and connected with your brand. Allowing you to provide more value and then more easily convert them into paying customers.

 

They Create Brand Awareness, Trust, and Credibility

Emails are another great way to provide your audience education and resources, further increasing your industry’s brand awareness, trust, and credibility. The more you communicate to your audience, the more they get to know you and trust your authority, especially through quality content that solves a problem.

As you can see, if you want to build a loyal audience while turning them into paying customers, then email marketing funnels are a must. In fact, if you are not convinced yet, then it’s important to let you know that many businesses often see a return of forty-eight dollars for every one dollar they spend on email marketing — making it by far one of the most affordable and easiest ways to market and boost your sales.

Work On Your Funnel Each Week And Continue To Branch Out

 

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Top Influencer Marketing Mistakes to Avoid

10 Content Marketing Tips for Email Marketing Success

As you get started engaging in influencer marketing, whether you are the influencer or hiring influencers, you want to avoid making mistakes. Remember that others have gone before you and succeeded. All you have to do is follow their path, and you’ll be successful too.

 

  • Focusing on Reach Over Impact – While you do want the influencers you choose to have an active and engaged audience, you don’t need them to have million-plus followers for the campaign to be effective. In fact, having a smaller audience can indicate a better return on investment due to the higher engagement smaller influencers enjoy.

 

  • Not Providing Influencers the Right Information – What information does the user really need to make a buying choice? Look at everything you do from the buyer’s perspective and where they are in the journey but, at the same time, consider the influencer and what info they need to make decisions about the direction of the content they produce.

 

  • Not Allowing the Influencer to Showcase Their Creativity – The worst thing you can do when you contract with an influencer is micromanaging them to the point that they cannot be creative. You do want to provide some guidelines of what to avoid, but you don’t need to tell them everything to do.

 

  • Not Being Product Focused – The product is what you want to promote, so if the influencers you choose don’t focus on the product and what it does for the viewer, it’ll be hard for the audience to make a buying choice.

 

  • Having Unrealistic Expectations – If you’ve never run an influencer campaign before keeping your expectations realistic by realistically looking at the numbers. Set your goals using the SMART goal technique so that your goals are specific, measurable, attainable, realistic, and timely.

 

  • Choosing The Wrong Influencers – Don’t just pick anyone to promote your brand. Instead, pick someone who already fits your company brand in voice, personality, principles, morals, and values.

 

  • Rushing a Launch Campaign – Don’t just launch an influencer campaign without being ready. If it works and you get a lot of traffic from it, you need to be totally prepared for the impact on your business so you can serve your audience better.

 

  • Not Expanding Across Platforms – You want to be on all the platforms your audience is responsive to. You don’t have to personally have an account on these platforms to work with influencers successfully.

 

  • Not Following Up – When you work with an influencer, you always want to debrief when a campaign is over so you know what can be improved next time. In addition, if you gained new followers, you need to be prepared to communicate with them.

 

  • Not Serving Your New Customers Well – If an influencer sends new customers your way, you must serve them and take care of them well. No one wants to turn their customers over to someone who mistreats them.

 

As you go forward with your influencer marketing campaigns, keep these tips in mind. You want to be as authentic as possible while also serving your audience in new ways, and influencer marketing can help you achieve more faster than you may have ever experienced.

 

 

 

 

 

 

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How to Repurpose Your Influencer Marketing Content

When you work hard paying for and contracting with an influencer to create content for you and market your services and offers, it would be a shame not to get all you can out. However, the best way to get the most out of any content you create is to repurpose it into new forms and types.

 

Testimonials

 

When you collect a testimonial, you can use it within other content that you create, and you can also grab testimonials out of separate content. For example, if you contract with an influencer to review a product and their review is positive, you can add that review to your testimonial page. You can even change the format of it by transcribing video or turning text-based content into memes or videos.

 

E-mail or Newsletter Campaigns

 

Any content you create for your newsletters and campaigns that can be reused in other areas is a game to repurpose too. You can take parts of your newsletter or campaign and add that content into something else. For example, you can add a how-to video to your newsletter by transcribing it and linking to it. You can also grab an e-mail you created and turn it into a video.

 

Guest or Blog Posts

 

One of the most adaptable and useful types of content is your guest or blog post content. If you accept guest posts, you can use that guest post in other ways if your contract says so, such as sending it in your newsletter, adding it to a book, or making it part of your membership site.

 

Live Events

 

Live events are always great fodder for more content creation. You can capture video testimonials at the live events, transcribe them for your website testimonial page or use the info to produce a new blog post idea. Set up an event hashtag to help organize all the content you can use later.

 

Social Media Ads

 

When you create an advertisement for social media, it can be used elsewhere as free content and information to your audience. The ad is good on its own, but there is no reason to keep that content in the advertisement. Instead, spread it around to your blog, to your website, to your videos, and more.

 

Video

 

All videos can be repurposed and used again. For example, you can reorganize the footage you shot, or you can transcribe it and manipulate it in other places such as your blog, within a book, or as part of a webinar.

How to Easily Crank out Content Daily

Remember that you can also repurpose content you created for YouTube to put on other platforms too. You don’t have to use the content you make only on one platform; you can tweak it and use it wherever you want to as long as it does not go against your agreements with other collaborators.

 

 

 

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Powerup Your Influencer Marketing Campaign

Influencer marketing is not really new. People have been doing it for centuries. A popular person who inspires others presents a product or service to their followers in a good light, and boom, sales take off.

 

You really don’t need to work with the biggest names in the industry to make your mark. You can work with small influencers or big ones, but the main characteristics that spell success are personality, authenticity, and offering value. So if you really want to power up your influencer marketing campaigns, take note of these tips.

 

Add Your Own Personality

 

Remember that your brand has a personality too. Be sure to include that information about your brand voice and personality in all branding information you provide to each influencer who will work with you. When they understand who your brand is and who you are, they’re more likely to want to work with you. Likewise, encourage any influencer working with you to add in their own personality to promotions too.

 

Use and Study Your Competition

 

Look at your competition posting and read the comments to see what their customers are missing or liking. Then, find the content with the most engagement and figure out why their audience enjoys it so much. Then, take that information and find ways to add your own personality to it.

 

Look Out for New Platforms, Tools, and Social Media Channels

 

Part of running a successful business requires keeping up with industry standards. For influencer marketing, this also means being aware of all the technology, platforms, and channels that may appear. For example, TikTok was hardly used last year and is now about to take over YouTube and Instagram in top social media platforms used by brands and influencers.

 

Strive for Authenticity

 

Use stories, live videos, or even podcasts to share your content in different ways while also striving for authenticity. To be authentic, strive to be who you are, warts and all. If you ask that of all influencers you work with, you’ll end up a lot happier because it’s just easier to be who you are naturally than to fake it. Whether it’s you or someone you hire, you want genuineness to shine.

 

Know What’s Hot

 

Right now, for example, short-form videos are really hitting their will on YouTube and other video platforms. Because it’s working, you need to do it too, but always check your metrics. Do what’s hot but check the numbers to make sure it’s really delivering what you hope it will.

Why You Need To Mail Your List Regularly

Keeping track of trends is essential for any business owner, but if you’re working in a digital environment, what’s trending yesterday may be old news today. So it would help if you kept your ear to the ground in your niche and community to stay abreast of what is working now. It might be different than you think.

 

 

 

 

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Tips to Using E-mail to Work with Influencers

One of the best ways to contact influencers is through e-mail. Unfortunately, when it comes to content creation and content marketing, lines can often be blurred and disorganized due to all the information and different people required to run successfully. Here are a few tips for using e-mail to work with influencers and streamline the influencer marketing process.

 

Use and Create Templates

 

Don’t start over every single time you start a campaign. Instead, start using and creating templates for each type of action you take. Then, simply fill in the blanks to get it done much faster while not forgetting to include some information.

 

Make Goals and Intentions Clear

Email Marketing: What You Need to Make It All Work

When you communicate with anyone, remember that it’s your job as the sender of the message to ensure understanding by the receiver. To ensure that you do this, be very clear about your goals and intentions in each e-mail message you send. Even if it feels redundant, explain everything. E-mail doesn’t offer the ability of the reader to decipher your tone or body language, so clarity is a must.

 

Create Innovative E-mail Headlines

 

Creating subject lines or e-mail headlines takes practice and persistence. Instead of using the first one, you create, try creating 50 every single time you need a headline. Do it very quickly, within about 15 minutes, just writing down all the headlines that come to mind. This type of brainstorming will improve innovation and get more results.

 

Highlight Their Compensation

 

When you communicate with an influencer, make sure you highlight the compensation you’re giving them because that will help motivate them more. In addition, your campaign can be even more effective if you’re offering them affiliate marketing deals in addition to their flat influencer fee.

 

Keep it Personal

 

Don’t act too business-like. Influencers are all about building relationships, but, at the same time, you want to keep your e-mails and messages personal, so they don’t feel too spammy to the receiver. For example, mention something you like about them or point out a particular video or post they did to make them stand out to you.

 

As you can see, using e-mail can make the process of communication with different influencers easier.  Using e-mail to communicate with your influencers can ensure that organization and communication are clear before the campaign starts. It also streamlines the process and makes it easier to understand as it can be pretty tedious to outreach to many different influencers.

 

 

 

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Six Instagram Influencer Marketing Tips

Nearly 90% of influencer marketing campaigns in 2020 were done using Instagram. Making it by far the most popular platform to utilize if you want to get the most out of your influencer marketing campaign as well.

 

Enhance your Instagram influencer marketing campaign with the following six tips:

 

Use The Instagram Business Profile

 

Set up your Instagram account using the business profile option. You want to start correctly on this platform because you will unlock many useful tools with the business platform. In addition, it is free of charge to you.

 

Take Advantage of Instagram Insights

 

There are tons of info available to you within Instagram insights. Of course, if you have an audience, you can learn a lot, but you can also ask the influencers that you work with to give you the information about their audience with insights to help you know if their audience is right or not for the promotion.

 

Develop Branded Hashtags

 

Don’t just pick any hashtag. Take your time figuring out the right hashtags based on the intention of your audience and what they want and need. Keep the hashtags short and sweet. Consider pulling on their emotional strings within the hashtag.

 

Encourage User-Generated Content

 

You want to create buzz for your brand by encouraging your fans and audience to talk about your brand. But you have to give them a reason to do that by hosting contests, collaborating with other influencers, and rewarding participation somehow. Ask the right questions of your audience, and you’ll get the ball rolling fast.

 

Post Daily and Often to Instagram Stories

 

Once you start your own Instagram page, you’ll want to share often by posting every single day at least once a day to your stories and your page. However, you do want to publish with intention. So consider what you wish the action for your audience to be as you make your plans.

 

Don’t Only Use Videos and Posts

 

When you post, you’ll want to use many different types of content, from videos to text, using many kinds of multimedia. Include posts, questions, polls, testimonials, behind-the-scenes action, and more. Then, mix it up to stay on brand by remembering your brand story and your intent with each publication.

 

Do Meaningful Giveaways

 

When you decide to do a giveaway, don’t just pick anything. Instead, make it really special by giving away something of enormous value to any of your customers and clients.

 

Running an influencer marketing campaign using Instagram stars is an excellent way to get the word out about your offers. You don’t need high popularity on Instagram to get an influencer to work with you. You just need to have a product or service that your and their audience wants to use to get started.

 

 

Why Influencer Marketing Works

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Influencer Marketing Software Platforms to Utilize

You may feel slightly overwhelmed about finding the right influencers. After all, there are many blogs, vlogs, and channels, and platforms out there to search. But have no fear. You don’t have to search through the platforms on your own to find the right influencer, and you can instead use one or more of these options to help you find the right influencer for your business:

 

  1. Upfluence.com – This platform offers many tools for you to use to find and run profitable influencer campaigns. They keep track of each influencer you work with, manage payments, and even offer many tools for helping you measure campaign results. You can search for and work with many influencers using this tool with ease.

 

  1. Grin.co – This influencer marketing platform is built for e-commerce sites and offers search, discovery, relationship management, campaign management, and more through their platform. If you care about building relationships with your influencers in a trusting and authentic way, Grin.co will help.

 

  1. Influencity.com – This software is focused on managing many influencers for your marketing campaigns. They have a list of over 75 million influencers in all genres, and they are updating their database every single day. In addition, they offer a full CRM, content management, and more.

 

  1. Izea.com – If you want to do sponsorship marketing, this platform will work for you. You can contact marketers who wish to promote your offers for income. Just create a profile page today to find out how it all works.

 

  1. Linqia.com – Go to the next level with this influencer marketing software. You can run campaigns, communicate with influencers, compensate them, and so much more using this software.

 

  1. Theshelf.com – This software helps match social influencers with brands who want to collaborate on promotions. This is more useful for vloggers than bloggers who have a large audience.

 

  1. Awario.com – This tool is useful to help you find influencers who are already talking about you, your competitors, or a generic search term you choose. You can locate opportunities that already exist and put your products right in front of them.

 

  1. BuzzSumo.com – This software is top of the line for influencer locating, managing campaigns, and more. Whether you need content curation, a competitor analysis, or more, you can have it here.

 

  1. HypeAuditor.com – This is one of the better tools to find the influencers you need to run campaigns. Plus, there are many features that other options don’t have. For example, it’s a super-powered AI Instagram authenticity checker and more.

 

  1. NinjaOutreach.com – This blogger outreach software can help you grow your business online by allowing you to prospect, build relationships, analyze, and track metrics and watch campaigns too.

Sales Automation Tools and Tips

Before you start looking for the right influencers, set up a checklist with the desired criteria for the influencers to meet before using them, that way, you know what you want before you start looking.