Blog - Page 39 of 53 - Barbara Genest

January 9, 2021January 9, 2021

What Resources Do I Need to Live the Good Life?

As you plan your future business and get ready to create your business plan, you need to understand what resources you need to live the good life you want. You don’t want your business to interfere with it. In fact, you want your business to provide the good life you want. It’s not an either-or choice if you think about all this in advance.

What is a resource? A resource can be either internal or external. For example, you have internal resources such as your own knowledge, skills, qualities, habits, techniques, your own funds, and things you’ve learned over time. External sources may include your access to people in the know, books, software, funds, and so forth.

When you look at your vision board and the goals you’ve set for each of the eight areas of life, what resources do you really need? Some resources you come across will be required, and some will be desired but not out and out required.

Let’s remember the eight areas of life and show an example of the possible resources you need for each area. I included some ideas for you to get you started. This is not comprehensive because it’s hard to know what any one person may have or need as this is very individual, so try to answer this for yourself using the example.

Career and Business

Resources I have:

Coaching Certification
Time Management Skills
Networking Skills
Writing Skills
Computer
Coaching Software
Online Communities
Mastermind Group
$5000 Start-Up Funding

Resources I need:

Programming Skills
Email Marketing Software
A Website
An Office Space
Clients

Health and Fitness

Resources I have:

A Good Mindset
Gym Membership
Good Shoes
My Best Friend (Motivation)
$400 Monthly Budget

Resources I need:

Medical Insurance
Regular Dental Care
Healthy Grocery Budget
Full House Water Filter

Relationships and Social Life

Resources I have:

A supportive spouse
Three great kids
Backyard Pool
A Healthy Outlook
Good Communication Skills

Resources I need:

Bigger Dining Room Table
A Vacation Home
Time

Finances

Resources I have:

$5000 Startup Cash
A Business Idea
A Personal Budget

Resources I need:

Bookkeeping Software
A CPA
A Business Plan
A Retirement Plan

Personal and Spiritual Development

Resources I have:

My church
My book club group
My community
My health

Resources I need:

Books
Counselor
Like-Minded People

Hobbies and Fun

Add what you have and what you need to ensure you can do your hobbies and have fun.

Home and Environment

What do you have already that makes your home environment the way you want it, and what do you need to improve it based on your lifestyle goals?

Community Involvement

The same thing goes here, list all the resources you have and that you need to achieve the results you desire.

Some of the resources you need you may not have yet, or you may not even be sure what they are yet, but as you move along, you’ll discover what is needed, and you can add those to the list of resources you need. Make sure you create your resource list based on what you have available first and then what you need to acquire for each of the areas of life you want to design and improve.

Understanding exactly what you need for success in each of the eight areas of life will help you ensure that you are working toward your goal in a way that makes it possible to succeed. If you don’t have the resource yet, you can use the information you’re gathering to set up a plan to get those resources.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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January 8, 2021

Create a Lifestyle Vision Board

Vision boards are visual depictions of whatever you want them to be. You can create a vision board for the family you desire, the job you want, or even the hobbies you hope to have soon.

vision board

The vision board can consist of images, words, and symbols that represent a particular goal. You can make a vision board using craft materials to create something physical, or you can use software like Canva.com, MindMovies.com, or just use your MS PowerPoint software and keep it digital. You can invest in vision board software or use the software you already have. It’s up to you.

Usually, people make vision boards to inspire them to achieve a particular goal. The tangible representation of the future as you wish it to be is a great way to give yourself motivation and help you set up steps to achieve the vision. In lifestyle design, the best vision board considers all eight areas of life that we talked about before.

Eight Areas of Life to Design:

Career and Business
Health and Fitness
Relationships and Social Life
Finances
Personal and Spiritual Development
Hobbies and Fun
Home and Environment
Community Involvement

You can start with one section at a time, finding images, words, and items that help define and depict what it will look like if you have the most success in life. This is supposed to be your big dream or your goal in life. You’ll want to think long term, ten years or more into the future as you design and create your vision board.

To get started using each of the eight areas to develop a list of goals you’d like to achieve in the next year, five years, or ten years into the future. Using that list of goals, you can find images, words, and even tactical items if you’re doing it with real materials to help build the vision board.

Once you find pictures and visuals representing how you see the future and what best represents your goals met, you can start making each section of your vision board. It’s important to note whether the business you choose can actually lead to reaching the goals you set for other areas of your life. The practice of creating the board can help you figure out whether what you want is even possible or not.

For example, if you realize to experience your hobby of flying your own airplane costs a certain amount of money and requires a certain amount of resources, does your business have the ability to provide it? If not, you may find you want to adjust some of your assumptions or goals to match your resources, principles, morals, and values.

January 7, 2021January 7, 2021

What Really Makes Your Life Good?

As you are deciding the type of business you want to start, it’s crucial to think about what, in your opinion, makes your life good and how will this business help you achieve the things that make your life good for you? In some circles, this is called lifestyle design. Lifestyle design basically holds that you are in full control of your own life and your own choices.

Most people don’t start off thinking about actually constructing their life intentionally. Due to that, they end up suffering the consequences. If you genuinely want to create a life that is precisely what you want, you can, but you need to know what that is first.

Ask yourself the following questions:

Why are you here? – This question is really about what your purpose in life is to you? It can help you to create a mission statement. Your purpose should spell out what really matters to you in life.

What do you want to achieve? – To answer this question, many people have found it helpful to write their obituary. If you die at the ripe old age of 120, what do you hope you have accomplished? Spell it out as if it happened.

What energizes and animates you? – When you’re doing things, what can you point to that you do without complaint? Is there something you’ve been involved in that makes you excited and even forget that you’re working?

What do you love to do most? – Can you name one thing you love to do the most out of anything else. Don’t think about money making things when you answer. Think about what makes you feel happy. When you exude joy, it’s obvious you like what you’re doing.

Where will you do it? – When you think about doing what makes you most happy, where do you want to be when you do it? Do you envision a lovely home, or do you imagine a penthouse apartment, or do you see something else?

Who will you do it with? – What type of people do you want to surround yourself with? Think about partners for work but also think about your personal life and how you see it. Even if the person doesn’t exist, you can describe their personality, principles, morals, and values.

What sort of impact do you hope to make doing it? – Ultimately, what impact do you hope to have on your world doing this thing you want to do? What impact will it have on you, your family, your friends, your customers, and the world at large? This is vital information for you to figure out.

Before you can design your ideal business, you need to define your ideal lifestyle and life. Create a vision board for every single aspect of your life so that you have set goals to work toward. When you know what success looks like to you, it will be a lot easier experiencing it.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

January 6, 2021

Why Every Business Needs a Business Plan

It’s not that unusual for some people to start a side gig without any notion of what they’re doing, including a business plan. They just notice something they like doing and do it and start earning money. But understand that you’re much more likely to experience success if you create a business plan.

To Show That Your Business is Possible

You may think you have a great idea to make widgets for the masses, but only through research can you ensure that your idea is possible. When you study all aspects of your market, you can avoid the mistake of starting a business with no chance.

Just because you think your idea is a good one doesn’t mean it is. You’re not your market even if you think you are. There may indeed be ten people who need your widget but are there enough people to support you as you need to be supported?

To Understand Your Competition

One really cool fact about discovering your competition is that competition proves your idea is a good one. If there are no competitors, this is not necessarily a good thing. It’s hard being the first to market with a new idea. In fact, it can be costly to be first.

If you study businesses, you’ll note that it’s not always the first to market that makes it. It’s often the copycats that come later that truly make it work after a known market for the product. You can use your competition to avoid mistakes as well as find your audience.

To Know Your Customer Better

When you develop your business plan, it forces you to find out not only who your exact ideal customer is, but where they are, what they need, and how you can best communicate with them about their problems.

When you really know who your customer is, you can create marketing and advertising content that is more effective as well as create better solutions for them too. Study the customer through their buying journey to ensure you know exactly who they are and how they make decisions.

To Document Your Revenue Model

The thing about business is that it’s supposed to earn money. Therefore, part of creating your business plan is to ensure that the business idea you are going with can possibly earn enough money for your intended lifestyle and purposes but also what type of accounting you’re going to need.

Most small businesses are relatively simple to set up, but you really need to understand how to keep track legally so that you don’t pay one more penny in taxes and fees than you need to. You’ll need to know how you’ll collect the money, what happens after you collect it, and follow all the rules and regulations based on the type of business entity you choose.

To Reduce Risk and Judge Potential Success

When you put everything down on paper, from how you’ll set up your bookkeeping to how you’ll process each customer’s order, it’s a lot simpler to figure out if success is possible. You’ll definitely reduce risk by setting up everything in advance of starting. When you can see how the process works, from attracting a customer to converting a customer to serving a customer, you can fix any problems before they start, ensuring your success.

To Develop an Operation Roadmap

When you create your full business plan, you will also create a how to do everything you need to run your business step by step process. For example, if you’re starting a reselling business on Poshmark.com, you’re going to need to figure out your process for purchasing, a purchase price point, a markup formula, and also cleaning, packing, photographing, and posting procedures. Everything that needs to be done needs a step by step plan written out.

To Reorganize During a Crisis

Sometimes a business plan can also help you get through a crisis. If you write your business plan right, you’ll know your break-even point, the minimal resources you need to make it work, and so forth. This information will make it simpler for you to figure out what to do if business slows due to outside reasons such as health or political turmoil. Everything is taken into consideration while developing the business plan.

To Develop and Document Your Marketing Plan

The business plan covers everything you need to do to actually do your business with your customers, including how you’ll get the word out. The marketing plan is an essential part of your business plan that will help ensure your success.

To Forecast Business Needs

As you develop your business plan, you should end up with a list of resources, staff, money, equipment, software, and so forth that you need to be successful. You’ll know exactly what you want and need and how much it’s going to cost you. Even if you note things that you cannot afford right now, you can set up a plan to get around it until you can afford it.

To Highlight New Opportunities

As you are creating your business plan and going through each of the steps and areas of the business plan, the brainstorming gives ideas for more products and services aligned with what you’re planning to offer. These new opportunities can help you grow your business bigger and better than you may have thought to start with.

7 Easy Steps to Start an Online Business

To Set Up Your Daily Tasks

The business plan is so robust that you can use it to set up each day full of tasks that build results. You should come up with due dates, timelines, and more with your business plan so that you can insert the tasks into your calendar.

Many small business owners think they don’t need a business plan because they aren’t going to borrow money from a bank. However, the business plan helps you set up your business in an organized way to work step by step on building your business.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

December 30, 2020January 4, 2021

18 Email Marketing Mistakes to Avoid

As you get started building your email list, it’s imperative that you work to avoid the problems others have with email marketing. Email marketing is not dead. Email marketing is still “where the money is,” and there is no doubt about that. The stats are clear. Email marketing will, when done right, produce a high return on investment of 38 to 40 times what you spend.

Not Spending Time Writing Better Subject Lines – Each time you create an email, make it a practice to write at least ten potential subject lines. The practice of doing that will help you create more effective subject lines improving opens and conversions.

Avoiding Two-Way Communication from Subscribers – The days of anonymity online is over. If you’re not open about who you are and allow two-way communication in the email, your audience will not trust you.

Focusing on Promotion Over Education – Email marketing doesn’t have to be the hard sell. Instead, it should be a gentle way of educating, informing, and engaging with your audience. When you do that, they trust you and will follow your lead.

Nothing Is Done Until You Track Your Metrics

Not Creating Lead Magnets for Each Stage of The Buyer’s Journey – A generic lead magnet or freebie is not going to cut it. You need to create lead magnets that speak to your ideal customer where they are on their personal journey.

Not Sending Useful Emails Often – Once you get someone to sign up for your list, don’t ignore them. Welcome them, educate them, inform them, and pique their curiosity about your offers with the information you offer.

Forgetting to Include a CTA That Makes Sense – Even emails that aren’t focused on making a sale should include a CTA such as “share,” “respond,” or go read that blog post or something to direct the reader what to do next.

Not Understanding How All Your Content Marketing Works Together – Email marketing is part of your overall content marketing strategy. The content you create in email, your blog, and elsewhere can all be repurposed and used.

Trying to Reinvent the Wheel – There are many experts out there who have already figured out the tricks to get the most out of email marketing. Don’t think you have to do it your own way. Instead, do it the professional way by studying what industry experts do.

Avoiding the Numbers and What They Teach You – The data you collect with analytics is imperative to the success of your business. Use that data that you can collect to get things right.

Not Building an Email List – Some people think you don’t need email today, but you do. Email marketing is an essential component of all businesses today.

Not Setting Then Meeting Subscriber Expectations Early – From the day someone signs up for your list, you should welcome them and let them know what to expect. When you then follow up with what you said you’d do, they start to trust you more.

Creating Unprofessional Sloppy Messages – While you don’t have to be an English professor to craft persuasive messages, do check your spelling and your grammar to ensure that your audience understands. Ensure it also looks appealing the way you have it laid out so that it’s easier to consume.

Being Too Much Like a Stereotypical Used Car Salesperson – While there is a time and place for the hard sell in email marketing, most of the time, you want the messages to be a lot more subtle and not harp on selling but on information instead.

Not Using All the Tools of The Trade – Don’t try to do email marketing with your personal email or your business email platforms. Instead, use a professional platform that is set up to automate that has a good reputation.

Forgetting That Most People Use Mobile Devices Now – Most people check email now using their smartphone, not a PC. Your messages need to be readable on a small screen, and the CTAS needs to work that way too.

Sending Too Many Images – Images are fine but make sure you use the alt text information so that if they have a slow connection, a description shows up around what the image is that encourages them to keep reading.

Not Setting Clear and Realistic Goals – When you start building your list, you need to know why and what you expect the results to be. If you want to get, 1000 subscribers don’t just say 1000 subscribers without setting a time limit and a method for doing it.

Not Monetizing Your Messages – If you don’t monetize your email list, you won’t earn money from it. At least every three or four emails, send something that can earn money from your subscribers that solves a problem for them.

Email marketing is the most effective form of marketing ever created. No matter how big or small your business, email marketing can make all the difference. Start building your email list now because, in the future, it will pay off exponentially.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

December 30, 2020January 3, 2021

Nothing Is Done Until You Track Your Metrics

As you work toward building a strong and highly converting email list, one of the ways you can know you’re doing things effectively is to track the numbers. Your metrics are the key to knowing what works and what doesn’t work for your unique situation. The following metrics should be tracked.

Click-Through Rate – Knowing how many people who open the email are clicking through to at least look at whatever you’re trying to communicate with them helps you know if your initial messaging is persuasive enough.

Conversion Rate – Knowing how many people answer your CTAs compared to how many people are clicking through is a number that is important to know because it helps signal whether you’ve done an excellent job targeting your ideal customer or not.

Bounce Rate – How many of your emails are bouncing and not being delivered? That can signal an issue with your email messages and might signal a problem with how you’re collecting email addresses if they don’t work.

List Growth Rate – How fast are you growing your list? If you know this number, you can project based on your activity how fast you can grow your list to where you want it to be.

Sharing / Forwarding / Engagement – One key performance indicator that helps you know if you’re doing a good job targeting your audience is how many of them want to share, forward, or engage with your messages compared to how many who open them.

Return on Investment – How much money can you trace directly to your email messages and email list compared to how much you have invested or spent on the system?

Open Rate – Out of all the emails you send, how many are opened on average? If you send out one email to all 1000 subscribers, what percentage opens it? How does this number compare to the industry standard?

Unsubscribe Rate – When you send messages to your audience, how likely are they to unsubscribe? Sometimes marketers get nervous about causing their subscribers to unsubscribe and stop sending messages. This is a mistake. You want your messages to segment and weed out uninterested parties. If your unsub rate is high, you may have a targeting issue.

Spam Compliance – Your email autoresponder has a way to test each message for spam issues, plus you can look in the back office and find out if anyone’s complained about your messages. Understanding what triggers spam issues can help you avoid this problem.

Revenue Per Email – Knowing how much you earn on average for each email you send to your list subscribers can be very motivating to help you send even more useful messages to them.

How to Optimize Your Email Subject Lines

Revenue Per Subscriber – How much revenue on average do you earn per subscriber on your list? This number will go up as you get better at targeting and is a great number to be aware of so you can understand how much you need to invest to reach your goals.

Check your numbers before each campaign as well as periodically during the campaign to ensure that you are doing what you can to achieve your goals. The only way to be sure is to get the data because your hypotheses can be wrong. It’s always better to know exactly what is working and what is not working rather than make assumptions.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

December 30, 2020January 3, 2021

How to Optimize Your Email Subject Lines

Part of building a profitable email list is keeping the list subscribers happy. The truth is, getting someone to sign up for your list is not the hard part. Maintaining an active email list that is responsive is the challenge that you really have when it comes to getting and keeping your first 1000 or next 1000 subscribers. One way to ensure your subscribers open your email messages is to optimize your email subject lines.

Make Them Short – You’ll want to test out different lengths to find out what it looks like in the subject line area when your audience receives their email. In general, a subject line for an email should be no more than 60 characters long.

Use Your Real Name or At Least a Familiar Name in The Return Email Name If your name is known among your audience, use that name. This is not the time to be anonymous.

Do Not Use No Reply Email Addresses – Just like you don’t want to use a fake name or an unknown name in the return field, you also don’t want to use a no-reply email that goes nowhere. Email your audience only from real addresses that they can reply to easily.

Use Smart Personalization – Each autoresponder has different capabilities, but you’ll want to use all the personalization you can based on your audience and the information you’ve collected. The worst thing that could happen is you add personalization for info you did not collect.

Make Honest Promises – It should go without saying that a promise should be true but let’s be clear. When you make a promise to your audience, it should be something you know is true and can really happen.

Don’t Blow Smoke – While some will tell you that it’s normal to blow smoke or use hyperbole in business, the truth is, people are sick of it. Just be truthful and straightforward about the benefits of your offers.

Tell Them Why They Need to Open the Email – Try to let your audience know why they need to open that email with the subject line. The words you use there should answer that why question for them clearly.

Send Your Emails at The Right Time and Day – Each audience is different, but you can start with the stats your autoresponder offers regarding the best times to send your messages to your audience.

Elicit the Right Emotions – You want them to be curious and want to open the email based on the subject line urgently. That might seem like a lot for a few words, but with practice, you’ll soon see the results of your efforts when you make them feel something.

Use Numbers and Lists – The human brain loves lists; this is why when you publish chunky content (like this post), it’s more digestible to your audience. People read online in an F format, scanning down then to the right. Lists are easy to absorb.

Ask a Compelling Question – A great way to create a compelling subject line is to ask a compelling question. The question itself can persuade them to open to see the answers and learn more.

Puns Are Fine but Don’t Be Too Clever – While some audiences are more conducive to humor than others, be careful about trying to be too clever because it can cause confusion. Best to be straightforward.

Don’t Use All Caps – In fact, your titles should use the appropriate case for titles, which is either upper case on the correct words or lower case on all but the first word to make it more readable to your audience.

Test More Than One Idea – You have such amazing technology at your fingertips that you can efficiently conduct A B testing using your autoresponder system, and you should do it because that’s what’s going to help you determine what works best with your audience.

12 Tips for Getting the SEO Right for Your Ideal Audience

While you want to start with best practices, use testing to double-check what works and what doesn’t work. Do more of what shows the results you desire and less of what doesn’t, and you will start to see that your subject lines are working better to get more opens. The more your audience opens your email messages, the stronger your email list will become.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

December 30, 2020December 30, 2020

12 Tips for Getting the SEO Right for Your Ideal Audience

There are a few basic things that you need to know about search engine optimization that will help you get more out of everything you do. When you do SEO right, you’ll get more traffic, convert at a higher rate, and have customers who trust you. SEO is not a trick. It’s a method to help you organize information and deliver it in a way that persuades your audience to act.

Title Tags – This HTML element tells the search engine what the page is about and makes the title clickable. The title tag enables the customer to search for the information and then click through to read it.

Meta Descriptions – When you conduct a search and see the results of that search, you’ll see a link to the title and then a description under the clickable link. This is the meta description. You’ll want to ensure that you use up to 160 characters with the keywords toward the front to make it stand out.

Images – When you add images to your website, email messages, or social media, make sure you optimize them by making them the right size for the platform, naming the file a keyword, and including a compelling description of the image that helps search engines and people understand.

Page Speed – Always check your page speed first because if it loads too slow, you’re going to lose people, and nothing else you do will matter. You have less than four seconds to grab your audience’s attention.

Internal Linking – A great way to boost your search engine results is to develop a logical internal linking policy. Always link to like content under each piece of content you create and encourage your readers to follow the links. The search bots will automatically follow each of these links and determine relationships, so make sure it really is related.

Backlinks – A backlink is a link outside your website that links to your pages. Earning them from other authoritative sites helps your search results, but you can also plan it by guest posting, publishing your email posts and newsletters, sharing on social media, and by starting an affiliate program.

User Experience – While a search engine bot cannot tell if the user experience is good or not, having well-formed navigation and creating a website that works well for the user helps too.

Keywords – Studying keywords is an integral part of building your list because keywords are how you’re going to figure out what type of content you want to publish. Plus, you can study your competition’s keyword usage to get more ideas and hopefully stand out better.

Long-Form Content – You need to publish long-form content that showcases your expertise. Some people call this epic content or pillar content. From this content, you’ll develop all the other content.

Short Form Content – You need to create shorter forms of content as well as longer content to switch up the information and attract different types of learners within your audience.

Cross Promotions – Using your website, social media, and email marketing to cross-promote content, products, and services is an essential part of SEO.

Repurposing Content – Remember that every single piece of content you create can be repurposed to use in another form or in another place within your content distribution network.

11 Ways SEO Improves Email Marketing

Search engine optimization is not a trick or a scam. SEO is simply about keeping your website and content organized in a way that helps you get your message to the right people, your target audience. Don’t skip using SEO best practices for all your platforms to ensure you’re using each tool to its utmost capabilities. Make it easy and use an SEO plugin like Yoast on self-hosted WordPress to get all of the SEO mentioned above, working like a charm.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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December 30, 2020December 30, 2020

11 Ways SEO Improves Email Marketing

When you think about search engine optimization (SEO), you probably think about what you do on a blog post with the help of plugins like Yoast! SEO, to help with keywords, tagging, and other on-page factors. But SEO includes off-page options too that also help improve your marketing efforts.

Drives Qualified Traffic to Your Website – You may not realize this, but once someone is on your list, you’re not done with them coming to your website. Invite them back to your site by sending new blog posts, new product information, and so forth to them via email directly, based on their interests.

Improves Social Engagement – Sending email messages that bring your readers to your social media platforms will help improve engagement exponentially. For example, if you have a Facebook Group, you can send messages via email and ask them to come to discuss that message on the platform.

Helps Clarify Your Content Strategy – Due to the information you can gather from your email subscribers, you’re going to be able to find out exactly what type of content they need based on their interests, problems, and other factors that you will find out about them within the analytics of your email autoresponder software.

Ensures More Emails Get Opened – When you use acceptable SEO practices like keyword-rich subject lines and using the first paragraph of the email to deliver the message, you’re going to ensure more people open the email.

Lowers Your Bounce Rate – Using search engine optimization techniques like subject lines and using the right terms inside the email to keep your emails from bouncing. If the information is useful and they open them, the next emails are less likely to bounce.

Encourages More Social Sharing of Email Messages – Good SEO practices say that you should put most of the content you want your audience to consume on your website, not inside an email or on other platforms. Because of this, encouraging readers to share the email message with non-list members will help build your list more.

Allows You to Deliver Highly Personalized Content – The way email technology is set up, you can gather a lot of demographic information that the email autoresponder company collects on your audience as they sign up. That means the content you create later can be that much more pointed and directed.

Creates More Website Content – SEO encourages you to create more content for your website. When you create an email message, remember that it can also be republished on your website too.

Allows for Simpler Cross Promotion – It’s a lot easier to cross-promote to a captive audience within your email marketing than to try to get people randomly to come to your social media platforms and follow you.

Builds Product Awareness – The people who sign up for your email really want to know about you, or they would not sign up. Use email messages to help them get to know you and your offers even more.

Keeps Your Brand Top of Mind – Sending emails every day to your audience based on their interest within email will also help keep your brand in their mind. When they need your solutions, they’re going to remember you.

SEO is not just for your website; it’s also for email marketing. It all works together. Your website is where your content should live, but you can then use other tools like email, social media, and so forth to deliver more information in a more personalized way that gets results.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com/SalesVideo

December 29, 2020December 29, 2020

10 Content Marketing Tips for Email Marketing Success

Email marketing is a segment of content marketing. Content marketing describes marketing that uses information and content to inform, engage, and persuade your audience to act. Content includes text, visuals, and audio information that sends a message to your audience.

To be successful with content marketing, you’ll need to plan your marketing based on your audience’s needs and your goals for them.

Know and Maintain a Consistent Brand Voice – If you want your audience to read and enjoy receiving email messages from you, make sure you know what your brand voice is. This includes the terms you want to use, the tone you say them in, and your values and principles.

Create Targeted Lead Magnets – When you develop lead magnets to build your list, make sure you target each freebie toward a particular member of your audience. Casting a smaller net will result in higher conversions.

Craft Meaningful and Persuasive Messages – Every message you send them, whether email or in your blog, or even on social media, need to be meaningful to them so that you can persuade them to act.

Tips to Develop Your Overall Content Marketing Plan

Use Content to Segment Your Subscribers – The content you publish on your website and in email can be used to further segment your audience based on their behavior. The more segmented they are, the better you can communicate your value to them.

Ask Subscribers What They Want – Send surveys and questionnaires to your list members, social followers, and blog readers to find out what they really want to know about. For example, under a blog post, you can post something like “want more content about this topic” and let them check yes or no and sign up for your list to be reminded of new content about that topic.

Encourage Subscribers to Share Your Messages – Even when you send an email, with the exception of private information, you should encourage the recipients to share with their friends.

Conduct A B Testing Regularly – You don’t know for sure if the content is doing what you want it to do unless you test it. Try changing headlines, subject lines, and subtle information to improve each interaction.

Send Valuable Actionable Messages Often – While you do want to send valuable and actionable messages to your email list, often make sure each message really does have a reason for existing before sending.

Focus on Audience Delight – When you focus on delighting your audience, you’re going to see a massive difference in their engagement with you. Find ways to make them say “wow” to the content you deliver to them.

Remember the CTA – Don’t bother sending even one message without a call to action based on the reasons you are sending the message. The CTA doesn’t have to be about buying. It can be about sharing, liking, replying, and so forth too. Tell your email list member and reader what you want them to do next, and you’re going to get a lot more results.

Content marketing will help you improve all aspects of your marketing and advertising by helping you keep top of mind at all times. Every message you create for them needs to have a reason for being and a goal in mind. If you cannot figure out the goal, don’t create it.

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