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Steps to Develop Your Overall Content Marketing Plan

To use content marketing and especially email marketing efficiently, it’s always better to have a plan. To create and develop your content marketing plan, there are some things you need to do and know to get it right. Let’s explore the ways you can set up your content marketing plan effectively.

marketing plan

  • Set Your Goals – Before you produce one piece of content, you really do need to understand the purpose of it. Set different goals for each promotion and for your business overall to help you figure out what to publish and where.

 

  • Know Your KPIs – The key performance indicators that help determine if your actions produce the results you want need to be spelled out. For example, if you publish a sales page for your freebie, who is it for, and what data will you use to determine if it’s working or not? Be specific.

 

  • Know Your Audience – You have seen this a lot, but it cannot be stated enough. Knowing your audience isn’t a one-time research opportunity. It’s ongoing. Remember that audiences change slightly over time. You would not market today to the same demographics the way you did in the 1950s or even the 1980s.

 

  • Understand Your Competition – How and when your competition does things is just as important as what you’re doing because it can help you identify gaps in coverage. This is the only way to make sure you stand out. Know them and find ways to differentiate yourself.

Reasons to Study Your Competition Carefully

  • Know Where You Stand Now and Where You Want to Go – Studying where you are now in your goals is the best way to figure out how to get where you want to go. Use analytics to help you set the standard you want to achieve.

 

  • Determine the Best Channels to Publish Your Content – The act of creating your plans will help you figure out a lot of information like where you’re going to need content published. For example, your blog, your email, social media platforms where your audience hangs out, and maybe some industry sites where you can guest blog might work for you.

 

  • Know the Types of Content You Need to Publish – When you create a plan to publish content, you’ll be able to choose the right messages to get your point across. It also helps identify areas you can repurpose content.

 

  • Find and Earmark Resources – Planning in advance also helps you budget better and find the resources, monetary and human, that you will need to be successful.

 

  • Create a Content Calendar – Once you have figured out what you’re going to do, don’t just have it in your head. Instead, create a content calendar so that you can follow a plan that gets a little done each day.

 

  • Create and Publish the Content – Once you have the plans, start creating and publishing the content. As you move through your plan, note the results, and keep going.

 

  • Advertise and Market the Content – Publishing isn’t enough today. You also need to actively market the content you’re going to create. Share it more than once via email, your blog, social media, and so forth.

 

  • Measure the Results – Data is your friend. Use it. Use whatever analytics you have native in your email marketing software and on your website to determine if what you’re doing is working or not.

 

  • Adjust and Repeat – Once you start implementing your plan, use the metrics to help you adjust your plans. Repeat what works. Let go of what doesn’t.

 

Content marketing, whether your business is online or offline, or both, is an essential component of any marketing plan today. You’ll need content in every aspect of your business from the external obvious sales pages, blog posts, and so forth to the internal information such as email messages, social media promotions, and even internal training for employees, contractors, and affiliates, or other stakeholders.

P.S. How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

 

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Reasons You Need a Content Marketing Plan

When you are trying to build a strong list of hungry buyers, it’s important to understand how everything works together. Email marketing is part of content marketing. To be successful with content marketing, you should not try to do it blindly. You need a content marketing plan. Let’s go over the reasons you need to plan things out. Hopefully, this encourages you to create a comprehensive content marketing plan going forward.

daily content

  • Keep Your Audience’s Attention – When you develop a plan for the content you’ll create and publish for your audience, it’s going to ensure they are interested enough to pay attention to it. It’s easy to get off track, but if you have a plan to look at and you know why, for example, you’re publishing today’s blog post – the point of it or the CTA for it – you will be more successful.

 

  • Establish Trust with Your Audience – When you produce content that looks cohesive, it helps build trust. If you’re not planning content, you may get off track, speak out of voice, and confuse the audience. Even if it’s subtle, it can cause a lack of trust.

10 Simple Steps to Building a Blog on Word Press.

  • Build Stronger Social Media Communities – When you’re consistent with your messaging, you will build more robust and more engaging communities for your audience. When people are more engaged, they’re happy to share.

 

  • Generate Higher Quality Leads – When your content is on point, the quality of the leads you generate from that content will be a lot higher. They’ll be much more likely to become prospects that buy from you and become customers.

 

  • Improve Your Conversion Rate – Good content simply leads to more conversions because you have a reason for the content you publish. If you don’t know why you’re creating it, you may end up with gaps that lower your conversion rate.

 

  • Enhances Your Search Engine Optimization – Content is the food that feeds search engines. When your audience types in their search query or asks Alexa to give them information, the search engine locates the content you have published to deliver it to them.

 

  • Build Subject Matter Expertise and Authority – If you want your audience to see you as an authority on a topic, you need to publish extensively on that topic.

 

  • Ensure Subject Matter Cohesiveness – The plan helps keep everything in order so that it makes sense. If your content isn’t planned, it may seem unorganized in a way that is distracting to your audience.

 

  • Establish Your Brand Identity – Your brand needs a voice, a tone, a personality, and yes, an opinion about the topics you publish about. The topics you choose and how you talk about them, whether text, video, or audio, will establish your brand identity far beyond your email list and website.

 

  • It Keeps You Accountable – When you have developed a content marketing plan that includes information about what you will publish and when you will publish it, and who it’s for, you’re going to be more likely to accomplish your goals.

 

  • You’ll Get Better Data – If you try to create a content marketing plan based on your goals for your audience and your business, the truth is the data you generate will be more useful to start with.

 

  • Your Return on Investment Will Be Higher – If you really care about investing in the right places, creating a content marketing plan will ensure a higher ROI that is consistent.

 

Understanding how the content you produce, both public-facing and private, affects your audience is essential to creating the right content marketing plan for list building efforts. When you know the goals and match the content with the goals and the right audience, building your list with hungry customers who need and want your offers, paid and free, will become simple.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

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19 Traffic Generation Dos and Don’ts

In order to build fruitful lists, you need to figure out ways to drive more traffic to your landing pages and offers. There are many ways to get more traffic, but you want to avoid those that don’t provide targeted hungry customers because all traffic is not equal. You really want targeted traffic, not just any traffic.

Educate

  1. Don’t Just Start Adding Content Willynilly – Develop a content marketing plan so that the content you add has a reason for being. Design a content marketing plan that encompasses your blog, social media, and the entirety of your business so that it all works together.

 

  1. Do Add Content Regularly – Search engines want you to put a regular drip of content onto your website in order to keep your site updated. But it’s also suitable for engagement if you add content regularly. Of course, the content should be targeted and have a reason for being first.

 

  1. Promote the Content Everywhere – Once you publish content on your website or anywhere for that matter – whether it’s on your blog or a guest post, tell everyone about the content, so they want to read it. Send a link to your email list, send a link to your social platforms, and let people know.

 

  1. Don’t Skip Keyword Research – Keyword research helps build keyword-rich content that search engines will help your audience find, but it’s also helpful for getting content ideas in general that your audience will want to consume.

 

  1. Do Spy on Your Competition – One way to get good ideas for content is to spy on the content your competition is sending to their audience. If you share an audience, anything that they love there, they’ll want more from you too.

 

  1. Build Your Social Network – Don’t just focus on building followers on each social network. Also, focus on building a real network. Engage with your followers and create two-way conversations with them, and they’ll trust you even more.

 

  1. Cross-Promote Everything – Promote your blog on social, promote your social networks on your blog, promote it all in email, and vice versa. The more you promote each area, the more traffic you’ll get.

 

  1. Get Influencers Involved – Sometimes, it helps to get others with lots of traffic on your side. You can do this by engaging with influencers. The great thing is you can use a smaller audience influencer or two very effectively.

 

  1. Avoid SPAM – In the old days of content marketing, questionable solutions were developed, such as article directories, and so forth. Don’t use anything like that because it’s not going to send good traffic your way.

 

  1. Remember SEO – Search engine optimization, both on-page and off-page SEO, are needed to ensure your landing pages, website, blog posts, and more actually get the results you want.

 

  1. Know What You’ll Do with The Traffic – Before you write any content, create copy for a landing page, or even create a product or service (free or not), you need to know who wants it and why you want that traffic. What do you want the traffic or visitor to do when they come to that page?

 

  1. Check Your Numbers and Adjust – Always use analytics to ensure that what you think is working is indeed working. You really cannot tell the reasons for success if you’re not looking at the numbers. Adjust as needed and let go of things that don’t give you enough return on your investment.

 

  1. Keep It Simple – Don’t go nuts trying to trick the system. It really is easy to get traffic. Provide your audience what they want and tell them about it. It’s that easy.

 

  1. Don’t Expect Overnight Success – Email marketing is the most profitable and successful form of marketing that has ever existed, but it doesn’t produce results overnight. It’s going to take a few months or even years, but if you chip away at it daily, you will be very successful, and there is no reason you can’t have 1000 subscribers within four to six weeks if you do the things you need to do.

 

  1. Use Multiple Channels of Traffic – You need many channels for traffic as well as many entry points on your website to collect the information to turn visitors into leads.

 

  1. Focus on Value – The more value you can provide your audience, the more your content marketing will be successful. List building works when you are laser-focused on your audience and how you can serve them.

 

  1. Don’t Be Cheap – Using free services as well as not being willing to pay for ads or the tools needed to be successful is not going to advance your cause much. It’s okay to be budget conscious but don’t be cheap.

 

  1. Remember the Visuals – The visuals on your website are important too but remember that it’s not about what you like. It’s about what your audience likes. Test out various colors, types of images, and so forth and use what they like most. You can tell by conducting A/B testing and looking at the numbers.

 

  1. Don’t Skip Automation When It Works – Using automation is an important concept to grasp. Use automation for anything that doesn’t block or substitute authentic engagement so that you have more time for engaging with your audience.

 

Finally, focus on the type of traffic you want. Study your ideal audience and their buying journey so that you can get the information correct on your pages because then you’ll keep the right traffic on your site.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

 

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How Many Landing Pages Does Your Website Need?

As you work on creating your lead magnets and landing pages to build your list and get your first or next 1000 subscribers, let’s think about why you need landing pages and look at what the research suggests about landing pages.

daily content

Keep  your Audience Engaged

 

A landing page is simply a page on your site that is very precise and directed toward a specific purpose. It’s a stand-alone page that you make just for marketing and advertising one thing. When your visitor lands on this page, they will be able to educate themselves on the offer without distractions and convert into a lead through the sign-up form.

 

According to Hubspot.com, the more landing pages you have on your website, the more traffic you’ll receive and the more conversions you’ll get. In fact, studies show that websites with more than 40 landing pages will increase their conversions by over 500 percent.

 

Ensure that you follow the rules of landing pages to ensure they really do convert. Optimize the landing pages you create for SEO, sound design, effective CTAS, and of course, make sure the landing page copy speaks directly to the audience member you want to convert, focusing on the benefits to them your offer gives them.

 

For example, create a new landing page for each traffic source you want to attract, even if it’s the same freebie. You want each visitor to your landing page to feel unique and important to you, so the people who come to get your freebie from a guest blog post see information important to them compared to the people who visit from your email list. If you segment the landing pages and write the copy for your audience of one, based on where they’re coming from and where they are in their buying journey, you’ll be more successful converting your visitors to leads.

 

To be successful, create at least one landing page for each segment you want to download your freebie and follow the rules for a well-made and highly converting landing page.

 

  • Focus on your Unique Selling Point – What makes you different?
  • Use Compelling Images and Video – Use directional images that relate to your audience.
  • Tell Them What’s In It for Them – Benefits over features.
  • Develop Effective Calls to Action – Practice writing CTAs and test them.
  • Include Social Proof – Who else likes it? Why you?
  • Optimize for SEO – Search engine optimization helps everyone. Learn all you can about on-page and off-page SEO.

 

When you do this, you will be very successful in converting people to your list. Remember, once you get them on your list, you need to keep them there by providing interesting and informative information every day.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

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How to Drive Traffic to Your Landing Pages

Once you have a lead magnet, a landing page, and an opt-in form, you need to start building traffic to the freebie so that you can build your email list. Getting more traffic for a landing page is not really any different from how you get traffic for anything you do.

communication
content creation

 

  • Create Offers Your Ideal Audience Wants – The only way to make offers that your audience wants and needs is to get to know them. Study them. Engage with them. Survey them. Then put what they want right in front of them where they are.

 

  • Tell Your Current Subscribers About Your New Offers – Anytime you create a new offer, whether free or not, tell your current subscribers about it. This might seem counter-productive since you want to build your list, but it will keep your list healthy, segmented, and engaged.

 

  • Get Affiliates Involved – Set up your funnels with freebies that your affiliates can promote too. Show them what’s in the funnel, so they know it’s worth their while to promote your freebies too.

 

  • Send Out a Press Release – Tell the world about every single offer you have, including your freebies. If it’s newsworthy, it deserves a press release, and letting your audience grab a free solution is something they want to know about.

 

  • Host a Live Event – When you make the freebie available to the public, have a live event on Facebook Live or a webinar via Zoom or another preferred platform to help get the word out about your offer.

 

  • Include Smart SEO – The landing page and opt-in form for the lead magnet allow you to use excellent search engine optimization techniques that help pull traffic to your site via your audience searches.

 

  • Blog About Your Offers – Once you’ve finished your landing page or opt-in form, always write a blog post announcing your freebie offer linking to the landing page and opt-in form. Then you can share that blog post freely multiple times as you spread the word.

 

  • Share on Social Media – Share multiple times across all your social media platforms about the freebie. Don’t just share once and call it done. Instead, share multiple times during any launch and then repeatedly over time as long as it’s still a good offer. Use Hootsuite.com or other software to help automate this process.

 

  • Reach Out to Social Influencers – A fun way to get noticed is to work with social media influencers. Whenever you have a freebie offer for your audience, let the influencers know about it so they can promote it too.

 

  • Run Ads Via Social Media and Google – Don’t forget that you can speed everything up with targeted paid ads. Before you do that, consider hiring someone to help you ensure your targeting is working, as well as your landing pages and freebie are optimized for your audience.

 

  • Ask People Who Are Downloading to Share – Set up your download page to make it easy for your audience who downloads the freebie to share the opportunity with their friends.

 

Driving traffic to your landing pages is an essential element in marketing online. You can use a variety of methods to get more eyes on each page you create but don’t ever waste money just sending people to your home page. Use the time and money you have budgeted for marketing to send your visitors to specialized pages because you’ll build your list faster.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

 

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10 Landing Page Mistakes to Avoid

Your landing page is an essential tool to help you build your list. If you really want to build a healthy list, you’ll want to find ways to avoid these landing page mistakes. Creating high-converting landing pages will ensure that the right people get your solutions in their hands, and since they will be on your email list, they’ll also find out about your new offers.

Planning

  1. Your Page Loads Too Slowly – You have seconds to get and keep your audience’s attention. If your pages load slow, they’ll just go elsewhere. Use software to test how fast your pages load so that you can ensure they work well.

 

  1. Your Page Isn’t Personalized for The Audience – It may seem like a small thing, but it’s important to create landing pages that are personalized for the audience you’re trying to attract. If you guest post on a blog, make a landing page just for that one audience, so they feel welcomed. You may have more than one landing page for each opt-in due to this in order to target the audience.

 

  1. There Are Too Many Diversions on The Page – A landing page should be free of distractions so that your audience focuses on the offer at hand. Use very little navigation or sidebar information to help focus their attention.

 

  1. The Information Included Doesn’t Differentiate Your Offer Enough – A visitor to the landing page needs to understand why your offer is so much better. How you are different or what makes you unique needs to be pointed out to your audience.

 

  1. The Offer Doesn’t Match Your Marketing – If you notice you are getting a lot of click-throughs but no sign-ups, make sure that your offer matches the marketing and the audience you’re marketing to. Go back to looking at the description of the target audience you created as you made the freebie to get it right.

 

  1. Using Irrelevant or No Images and Visuals to Help Attract Your Audience – Don’t bore your visitors to death by not making your landing pages and website visually oriented. Most people respond better to images that help advance the meaning of the words on the page. Plus, some imagery provides directional cues to the reader, helping them take advantage of your offers.

 

  1. Not Paying Attention to Search Engine Optimization – SEO works for all types of content, but it will really help you get more traffic to your offers if you also include the skill on your landing pages. Headlines, keywords, headers, alt text, and more are all important on a landing page too.

 

  1. Forgetting to Calm Their Fears with Social Proof – Showing that other people trust you and believe in what you say will build trust in your offers. Testimonials, likes, shares, downloads – all show that you can be trusted and will help improve your conversion rate.

 

  1. Your Landing Page Doesn’t Work on Your Audience’s Device – The days of “optimizing for mobile” are over. If your site doesn’t work first on mobile, then you’re going to miss out on some customers. But do check your demographic information to ensure that you are optimizing each page for the devices most used by your audience.

 

  1. You Include Weak CTAs – Saying things like “download now” is not a good enough CTA to use these days. You need to be more specific about the benefit of the download as well as who needs it in your CTA.

 

Developing a landing page that gets results takes time and practice. The first one you make might not work as well as the tenth one you make. But take heart in knowing that you can improve through testing over time until you create an opt-in page that works for your audience to build your list fast.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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6 Things to Include on Your Freebie Opt-in Page

Once you have created your freebie, you’ll want to create an opt-in page. This list of things to include on your freebie opt-in page will help you make one that gets your ideal audience’s attention so that you can help them solve their problems.

 

A Compelling Headline and Subhead Line

 

You have to hook your ideal audience in from the moment they land on your opt-in page. If they aren’t compelled to keep reading, you’ll lose them within seconds of their arrival. A good headline speaks directly to the solution’s benefits for the specific person you created it for.

If you know your Goal

A List of Benefits Associated with The Freebie

 

To get started making a fantastic opt-in page, try writing down a list of the benefits associated with the freebie you’re trying to get them to download. It can sometimes help to list the features from your view and then attach benefits to each feature that you think is important.

 

The Sign-Up Form That Works

 

Depending on your goals, you’ll want a sign-up form that is simple and fast to use. Ask for the information you really need to qualify your leads, no more, and no less. For example, if you want to work with companies that hire at least 100 employees every year, you’ll want to include a field asking your audience to tell you how many employees they have before they get to download the freebie. This will ensure you are working with the right audience.

 

A Call to Action That Speaks to The Right Person

 

When you create CTAs, think about the exact person you want to sign up and talk to them. A CTA should be action-oriented and benefit-focused on the right people. The right people are your ideal audience members who will be hungry to use your solutions because they need them.

 

Attractive Visuals That Your Audience Loves

 

Every audience has different ideas about what looks good. Don’t trust yourself to know. Instead, study your audience and try different types of images and visuals. You’ll want the page to be uncluttered and the reader’s eyes to be directed in the right places for it to work.

 

Social Proof to Help Build Trust

 

Don’t forget to add information that helps build trust, such as social proof. Social proof can appear in the form of testimonials, product reviews, and even a simple statement about how many people have downloaded the freebie and seen results.

 

Remember that you need to use your freebie opt-in page or landing page and form to attract a specific portion of your ideal audience. Therefore, use your words, visuals, and information wisely. Know your audience, know your offers, and understand the point of building your list with a hungry audience who wants what you are offering.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

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Create Landing Pages for Your Freebies

When it comes to lead magnets, you want your landing page to be very focused on the people who need the freebie you’re promoting and the freebie itself. Don’t try to appeal to everyone, and don’t get off topic about the benefits of the solution you’re offering. It can help to use software to create landing pages such as Leadpages.net to make it all work seamlessly together.

Use Affiliate Marketing to Boost your Income

Also, follow these tips to create landing pages for your freebies.

 

  • Hook Your Audience Early – If you want your audience even to notice your freebie, you need to use the right words, images, and information to attract them. Learning all you can about your audience will help you know the right words and information to use.

 

  • Keep the Focus Narrow and Only About Your Lead Magnet – You know that you have other products you want your visitors to buy from you, but don’t talk about any of that on the landing page or opt-in form for your freebie. Be focused on only what the lead magnet does for them.

 

  • Speak Directly to Your Target Audience And No One Else – Not only do you have a general audience who needs your offers, but you also have buyers who are in various places on their buying journey. For example, the person in the awareness stage needs a different freebie than someone who is in the decision stage.

 

  • Highlight the Benefits of Your Offer – Like any sales page, you want to remember to only talk about the features of the offer in terms of the benefits it offers your audience. They need to know what’s in it for them as plainly as you can tell them.

 

  • Remind Your Audience What They’re Avoiding – Adding information about what the audience segment is avoiding helps too. Some people call this “poking the bear,” but it really just means that you bring up the pain they’re trying to avoid in the sales copy.

 

  • Include a Call to Action – If you’ve not clued into the fact that you need to include a CTA almost every time you communicate with your audience yet, let me help. Include a CTA on your landing page within the opt-in form that describes the benefits of the solution in a way that resonates with the targeted audience member.

 

  • Add Social Proof – If you have it, including information that builds trust, that helps too. Testimonials, quotes from others about you and your solutions, and even showcasing the number of people who have downloaded the freebie can help provide that additional push.

 

  • Keep it Short and Sweet – Your landing page for a freebie doesn’t need to be long-form and should not be long-form. Save that for your paid products and services. Ideally, you want them to see your offer and sign up within just a couple of minutes.

 

It can help to look at popular examples of landing pages for lead magnets on popular websites. Many of them are in the form of a pop-up or pop-under, not an entire page, and they work great. The shorter the landing page and form, the better for lead magnets because you want them to get the freebie, get on the list, and start using your solution fast so you can move them through your product funnel efficiently.

You’re About To Discover How This Killer Tool Can Help You Attract And Convert The Best Quality Leads

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5 List-Building Success Tips

There is a lot more to list building than merely offering a sidebar sign up for your “newsletter.” Building a list that includes hungry customers who want your offers requires that you know the audience, understand who you are and that you have a plan that goes further than the freebie. After all, you cannot keep people on the email list if you’re not using it. If you’re not using it, there is no point in doing the work building it.

email marketing

Develop Compelling Lead Magnets

 

Based on your product funnel, you can create various lead magnets designed to attract and educate your ideal customer at each stage of their buying journey. A well-made lead magnet is laser targeted to a specific individual and solves one problem for them fast.

 

Build an Easy to Use Opt-In Form

 

In order to get more list subscribers, they have to have a way to get on the list. The most common way is via an opt-in form on the landing page for the lead magnet. You can also add an opt-in box right under a blog post and anywhere on your page, you want to get people to sign up. The main point is to ensure they find it and that it’s easy to use.

 

Generate Targeted Traffic for Your Offers

 

Now that you have a freebie, a landing page, an opt-in form, you can start generating traffic for your offers. Use a combination of content marketing, blogging, advertisements, and affiliate marketing to bring traffic to your offers. The more entry points you can create, the more sign-ups you’re going to receive.

 

Developing Additional Income Streams

 

Create an Email Marketing Content Plan

 

Your email marketing content plan will include the messages you want to send based on your subscribers’ behavior and each freebie, product, or service (virtually every single entry point to your list), as well as the content that you want to use to attract the traffic to your subscribers via your blog and social media.

 

Create an Email Monetization Plan

 

Plus, you have to monetize your email if you want to make it worthwhile. The way you do that is you include calls to action on every message you send to them via email. Tell your audience what to do, and they’re more likely to do it. You’ll need a series for each freebie, product, or service that capitalizes on the behavior of each.

 

Don’t just build a list without using the list. There is no point in doing that because people will forget you exist if you don’t keep sending emails to them. Some people are afraid to send too many emails to their list because people may unsubscribe. If you’re sending targeted information to your list and they unsubscribe, that is a good thing because it’ll ensure a list full of hungry customers who want the information you offer.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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Get More Subscribers: Use This Autoresponder Sequence to Keep Your List Engaged

You may wonder what your autoresponder sequence has to do with getting more subscribers. After all, you’re building the list before anyone sees what type of emails they’ll receive. What happens once your ideal customer joins your email list is just as important as what happens before. You want to keep engaged members on your list in order to build a robust list of hungry customers, and the type of messages you send can help.

communication
content creation

First, you need to know the goal of the list. You may have goals such as keeping contact with your subscribers, promoting other products and services (yours or an affiliate’s), and providing more content to your subscribers. Not only that, you can use your list to bring people back to your content on your website so that they can see your offers.

 

The best way to choose a goal is to go with the goal of the opt-in you create. So, if you have an opt-in designed to build your list and promote your signature product, it’s a lot easier to figure out what needs to be said once you attract a subscriber. Who is the person who wanted that opt-in, and why did they want it, and what do they hope will be accomplished by acquiring it?

 

The order of operations looks like this.

 

Marketing Content

 

This content markets the lead magnet or opt-in. This can be a landing page, a blog post, social media posts, and more. In fact, the more points of entry you can create to lead to the opt-in, the better. Always create a landing page for each lead magnet just like you do for each product or service you sell.

 

Opt-In or Lead Magnet

 

The freebie you’re offering will need to be created before you start anything. The freebie itself is going to help you choose the messages to follow the opt-in. For example, a Yoga instructor might offer a freebie PDF download with drawings of 5 daily poses that help lower back pain, or perhaps you might want to offer a download that is a guided meditation to help reduce anxiety.

 

Whatever it is, the problem you want to solve with this freebie is essential to understand in order to create the follow-up autoresponder series. From there, you can better understand how each email will help guide your subscribers to take future actions such as reading more of your content, buying your signature product, or using products you recommend.

 

  • Welcome Email – The welcome email should be particular based on how the new subscriber has signed up. If it’s due to the freebie, you need to mention that freebie. If it’s due to a product, they purchased that should be mentioned too. Whatever it is, mention it by name and explain to your subscribers what to expect from you going forward from the first email.

 

  • Download Page – You can include a link to the download page in your welcome email, or you can tell them in the welcome email to be on the lookout for the download link for their freebie or product. However, it’s always best to send them to a download page instead of attaching the freebie. You can use automation to deliver it immediately, too, if you use software like Leadpages.net, for example.

 

  • Content – Send them some information about their problem, or the product that they downloaded and the ways in which it can help them. Ensure that the information you send is relevant based on how they got on your list.

 

  • Content – Send more content related to the reasons they downloaded or received the freebie. For example, a blog post with tips regarding relaxing to reduce anxiety that goes along with the freebie and helps them get the most from the freebie.

 

  • Related Promotion – After you’ve warmed them up, you can send related promotions of products and services you have created or that others have created as an affiliate marketer. For example, you might want to send them a link to that awesome app you are using that helps you stay mindful all day.

 

  • Content – Do the same thing. Keep sending them related content, articles, news reports, blog posts, and tips related to the initial issue you wanted to help them solve while tipping them off on the next problem you can solve.

 

  • Content – Keep teaching, informing, and engaging with your subscribers by sending only relevant information via email. Keep the emails clear. You want to avoid being long-winded in email. Use subject lines that make them curious but are straightforward. Cross-promote your social media platforms to help your audience engage with you more.

 

  • Related Promotion – Every couple of regular emails that you send, you’ll want to send a promotion for a product or service that you recommend whether you’ve created it or not. Remember to set up your autoresponder service to automatically tag or segment the list members based on their behavior.

 

Create a new sequence like this for each product, service, or behavior you want your subscribers to perform.

 

For example, if you ask them to read a blog post and they click through, your email marketing software can allow you to tag that person differently from someone who did not click through, which can enable your system to automatically send even more messages to them designed to move them through their buying journey and your product funnel.

 

The reason this works is that the more engaged your subscribers are, the longer they stick around, the bigger and stronger you can build your email list, earning that first 1000 subscribers or next 1000 subscribers in no time.