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Create and Set Up Email Autoresponder Messages

Once you have created your freebie, you need to create and set up autoresponder messages based on that freebie and based on the goals you have for the people who downloaded that freebie. You can use these ideas to get started with ideas for your autoresponder series.

email

  • Thank You Email – Once your target fills out the form to get the freebie, they should receive an email right off that thanks them and gives them a link to the download page. If you have a good system that delivers the download right away, that is even better, but you still want to send the thank you page with another link to the download.

 

  • Get to Know Me Email – Once they’ve gotten on the list, it’s your chance to tell them more about you. Tell them about what you do, why you do it, who you do it for, and invite them to get to know you more by sharing your books, your blog, or other platforms where they can find you.

 

  • Get This Offer While It Lasts Email – Set up another message for the next day or in a day or two that gives them another offer based on what they downloaded. For example, if they’re trying your free trial, you may want to give them a chance to sign up now for a discount.

 

  • How’s It Going Email – You want to find out how they liked the freebie, so send an email asking them how it’s going and ask if they need any additional assistance. Invite them to a group of others who are using your advice to get more help. Ask your list member to reply to the email directly to get more help.

 

  • Here’s a New Blog Post Email – If you have blog posts relevant to the freebie, set up a message sending them to the relevant blog posts and information.

 

  • Do You Need Additional Help Email? – When they’ve had enough time to consume and use the freebie and form an opinion about it, send them an email offering additional help. Ask them for feedback. You can send an email or a survey for this one.

 

  • Cross Promotional Email – Let your subscribers know where you are on social media, what books you’ve written, or where you guest post, and so forth. The more information that you can provide about what you’re doing, the more they’re going to trust you.

 

  • The Next Offer Email – Don’t be afraid to make offers in email based on your list member’s behavior. The next offer in your product funnel is a good option, as are other affiliate products that relate or complement what you do.

 

  • A Great Product or Resource Email – Send your subscribers an email telling them about the products and services they need to be successful based on your niche. Use affiliate links to monetize this email and list. Hint: You can make this a stand-alone page on your site and just send them the link.

 

  • An I Want to Know More About You Email – Don’t forget to send an email asking them about themselves. You can ask one question, or you can send them a survey to get to know them more.

 

  • My Resource List Email – Send them an email telling them about your sources of products and services and so forth if it relates to them. For example, if you teach others to build an email list, send them a resource list of all the products you use with affiliate links to build your email list.

 

  • A Reminder Email – Send an email reminding them of why they downloaded the freebie, and where to get more information about their issues, and how they can solve their problems.

 

  • An Upsell Email – Make them an offer for the next level product or service you have in your funnel.

 

  • A Down Sell Email – If they don’t take you up on the bigger product or service, offer them something smaller.

 

The main thing is to send emails at least every day but make sure the emails are worthwhile and useful. If you send information to them that is not relevant, they are going to be trained not to open your emails. Make each email worthwhile to open, and soon they’ll be opening all your emails.

More info: What you need to make it all Work

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Lead Magnet Mistakes to Avoid

The entire point of creating lead magnets as list builders are to build your list with targeted customers who want and need the products and services that you offer. The people who think marketing with freebies doesn’t work usually are doing it wrong. You can avoid mistakes by learning the most common ones and not doing them.

 

  • Your Lead Magnet is Too Expansive – A really good freebie is going to be ultra-focused on solving one small problem and even poke the bear a bit in order to soften them up to buy the big product you’re selling. Keep it narrowly focused to increase success. For example, if you are a weight loss coach, don’t give away the entire program in your freebie. Instead, focus on one thing, such as providing a checklist or app to help them.

 

  • Your Lead Magnet Has No Reason for Existing – You need to know why you want the person who needs that information in the lead magnet or the app you’re giving away. Why does this lead magnet exist, and what does it do for the person who needs it? If you have no goal for it, it’s not going to work.

Need More info Creating compelling Lead Magnets

  • Your Lead Magnet Isn’t Targeted to The Right Audience – Your lead magnet cannot be targeted to your entire audience. It really needs to be narrowed down to specific people based on where they are in their buying journey. Try mapping your buyers’ journey to help identify points at which they need a little something extra to push or pull them to the next stage.

 

  • You Didn’t Create an Autoresponder Series Based on The Lead Magnet – When your customer downloads the lead magnet, it’s imperative that they receive targeted messages based on their choice in the autoresponder. A welcome message, a confirmation message, a more personal email to check on them, and so forth, including asking for the sale if that’s what’s next.

 

  • You Didn’t Cross-Promote Yourself Within Your Lead Magnet – People are downloading the lead magnet. You may as well take advantage of that fact. At the end or the beginning, tell the people about you and invite them to your social media platforms, events, and tell them about the other things you do.

 

  • You’re Not Following the Laws for Your Country – Every country has SPAM laws. In general, most want you to get a double opt-in to avoid spam complaints. Plus, of course, what you say must be the truth. You can’t make promises that aren’t true.

 

  • Your Lead Magnet Title is Boring and Not Targeted – When you title the freebie, you’ll want to make sure you use straightforward words that your target audience understands. However, you don’t want to be boring about it. Use action words and tug at their emotions in the title.

 

  • You Don’t Market and Advertise Your Lead Magnet – The idea that building a lead magnet will attract your ideal audience without marketing and advertising is just not accurate. You do have to tell everyone about it just like you would your most expensive and compelling paid product to get people to sign up.

 

  • You Don’t Create Lead Magnets for All Stages of The Buying Journey – Don’t just create one freebie based on awareness. Instead, map your ideal buyer’s journey so that you can identify areas when a freebie might push them to the next stage in their buying journey.

 

  • You Neglected to Create a Landing Page for Your Lead Magnet – To get the most interest in your freebies, make a landing page for each. After that, write a blog post too. Then use that to market and advertise the freebie to your audience.

 

  • You Ask for Too Much or Not Enough Information in Exchange for The Freebie – It really depends on your audience and the goals you have for them. But, at the very least, you need to ask for a first name and email address. But if it’s relevant to your audience, you may want to ask for other information to qualify for the freebie, such as business size or something else that is relevant to determining if someone is serious or not.

 

  • You Failed to Welcome New Subscribers – When someone signs up for your freebie, whether they were already on your list or not, they should receive a welcome message or thank you message regarding their choice.

 

  • You Never Ask for the Sale in Your Email Messages – When you create the autoresponder messages based on the behavior of your list members, don’t fail to ask for the sale or the conversion using a well-formed and targeted call to action.

Positive thinking

Avoiding these lead magnet mistakes means that when you create a lead magnet or freebie, it will help you build your list with targeted audience members who really want and need your offers. You can only do this right if you take the time to get to know your audience as well as your offers so you can easily explain to the audience what you do, who you do it for, why you do it, and then demonstrate why you’re the best through your freebie.

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Lead Magnet Ideas You Can Use

An effective lead magnet must solve a real problem quickly for your ideal customer. They are usually very specific, easy to digest, and are considered to be high value. Plus, they demonstrate your expertise exceptionally well without risk to your ideal customer. The following lead magnet ideas can work for almost any niche.

downloadable ebook

Teach Your Audience Something

 

This is likely the simplest way to come up with a lead magnet if you don’t sell a product or software but works with those niches too. Set up a course in email that runs your ideal customer through education about their problem and the solutions that exist. A course can be in many formats. You can deliver it by email, put it on a platform like Teachable.com, or turn it into a PDF download.

 

Provide Your Audience a Useful Tool

 

A really fun freebie to offer your audience are tools that help them. For example, if you have a food-related website, you can create and offer a recipe app. If you help people lose weight and get healthy, you can create and offer an app that tracks food intake and exercise.

 

Build Your Community

 

This freebie idea is a big winner with socially based businesses. Set up a free group on a platform like Facebook Groups or DelphiForums.com and then only invite people to the group who ask after downloading the freebie or via automation due to them downloading the freebie.

 

Inspire and Entertain Your Audience

 

A perfect freebie excites your audience and makes them want to take the next step. It can be entertaining. For example, why not use an old talk you gave to a group or workshop as your freebie? Or give priority access to some users to private information that only they get to see?

 

Re-segment Your Current List Members

 

If you already have a dead list or a list that you don’t use much, sending them a freebie offer via email is a great way to segment your list further and reactivate the list members. For example, if someone joined your list due to a freebie you made, but they’ve not moved to a customer, try sending them a new one that is more targeted.

 

Cause Prospects to Become Customers

 

To move your audience from leads to prospects to customers, you need to provide the right content that captures their attention continually. Knowing where they are in their buying journey can inform the type of freebie you make for them. You should definitely consider making more than one freebie so that you can offer one to people at every stage of their buying journey.

 

Lead magnets can be PDFs, videos, webinars, reports, software, apps, transcripts, and more. You can use any of the content that you’ve already created to develop a lead magnet, or you can buy new content in PLR form to use. As long as the freebie addresses the targeted person and solves a problem for them quickly and efficiently, you will build your list better.

Design and Create Compelling Lead Magnets

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Design and Create Compelling Lead Magnets

Now that you have chosen your technology and you have all the things in place you need to get started building your email list, it’s time to design and create a compelling lead magnet that will attract subscribers.

 

Choose the Buyer’s Persona or Avatar You Want to Attract

 

Understanding your audience’s buying journey is imperative. You need to choose whether you want to attract people at the top of your funnel, middle of your funnel, or the bottom of your funnel. Maybe you want to teach people who have already bought from you something new and start marketing different things to them on a whole new level. It just depends on the goal you set for this lead magnet and who it’s meant for.

 

Know the Problem You Want to Solve for Them

 

Your lead magnet must solve a pressing problem for the customer that you’re trying to touch. The lead magnet should provide immediate value but can also provide long term value depending on the audience and the issue. The main thing is that you want to get them on your list, and you want them to be happy about it.

 

Name Your Freebie Using a Compelling Title

 

When you name your freebie, choose a name that is straightforward and tells the customer exactly what will be accomplished. This is not the time to try to be clever with words. Name the freebie based on what it does for your customers using action verbs and terms they understand and interests them.

 

Choose the Form the Lead Magnet Will Appear

 

Once you know what problem you plan to solve, it will inform the format the lead magnet should take. You can choose to use video, webinars, podcasts, PDFs, and more. The important part is to choose the form that your audience will most enjoy and use.

 

Create a Landing Page for Your Freebie

 

Once you know what you’re going to create, now you need to make a landing page. Use software like Leadpages.net to help you create a landing page, or you can simply make a new page on your site. A landing page is just a page devoted only to the thing you’re trying to promote. Some people love creating the landing page first, then create the freebie based on their promises.

 

Develop a Download Page for Your Lead Magnet

 

In addition to a landing page, you need to set up a download page so that your subscribers can access the freebie after they’ve double opted into your email list. A landing page is best because it brings people back to your site where you can attract them to more of your information.

ebook

Create the Lead Magnet or Hire Someone to Create It

 

 

When you create the lead magnet, realize that you can hire someone to make it too. You can also buy PLR or private label rights content to assist you in creating freebies, depending on the terms of service of the PLR you use.

 

Once you have finished creating it, get it on the download page and start marketing the freebie to your audience on social media, through paid ads, and even by sending it to your own email list that you have already. Write a blog post about it and share it with everyone so that you’ll get more people on your list. Whatever you do, don’t keep it a secret.

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Common Mistakes When Choosing Autoresponders

Your email autoresponder is one of the most critical technologies that you’ll ever invest in outside of your website for your business because of the high ROI you can earn via email marketing, and it would be shameful to underestimate the importance of this one system for your entire business. Avoiding these mistakes will ensure your success with email marketing so that you can earn that 38 to 42 dollars return on every dollar you invest.

 

  • Not Knowing Your Goals – Yes, you want to build a list, but why do you want to build a list? Why do you want to get these people on your list? More than likely, it’s so that you can build a relationship with them that helps them choose to buy your products and services.

If you know your Goal

  • Focusing Too Much on Price – If you focus only on the price, you will miss out on the right technology that you need. Surely some are above your ability to pay for right now, but there is going to be something you can afford that works excellent for you, so first focus on functionality. But after that, narrow it down based on what you can afford.

 

  • Not Caring About Reputation – The services you choose need to have a top-notch reputation because it doesn’t take much to ruin the trust you have worked so hard to gain. If you choose a company that has a bad reputation, it’s going to rub off on you someday.

 

  • Not Reading the TOS – Each service has its own terms of service and rules that you must pay close attention to. You don’t own this platform, and they can easily cut you off with barely an explanation. Therefore, pick the right choice that allows you to do what you need to do with the software. For example, if you want to do affiliate marketing, don’t pick one that makes it hard.

 

  • Not Being Concerned with Deliverability – Some services have better records of deliverability than others. Read the fine print to find out. Test them out when you use their free version to find out if they’re telling the truth. Ask others who use the software if they have issues. Find out if they have a relationship with the email service providers that your audience uses.

 

  • Forgetting to Focus on Credibility – Each niche and industry has its preferred autoresponder services, so its credibility depends on the people using it. If people you respect are using that service, it’s likely a good one.

 

  • Not Testing the Interface – No matter how fantastic the service is, if you can’t figure it out, it’s not awesome. Choose the service that is easy for you to understand and learn or easy for your virtual assistant or service provider to use.

 

  • Ignoring the Availability of Important Analytics – Inside your autoresponder platform is analytics. Some systems offer more than others. Ensure the choice you pick has the information available that you need or a way to integrate other software to get it.

 

 

  • Not Paying for Your Choice – Many new business owners are fearful of spending money. But this is one case when you should not cheap out and use the free version, not even until you make money. Instead, give up something else so you can have the best software you can afford to buy and then get busy using it so you can get that return on investment fast.

 

When you choose your autoresponder and system that you want to use to build your email list so that you can get your first 1000 subscribers, you’re ready to get started, so don’t delay getting it started and set up. Remember that you need to create a business email to use your autoresponder as well as an address that will be included automatically on each email. It’s the law. You can get a virtual business address and phone number via sites like Rovva.com or Regus.com, and others. If you use self-hosted WordPress, you can create as many unique email addresses as you need via your website host.

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Email Marketing: What You Need to Make It All Work

When you think about building an email list, it can get overwhelming thinking about all the technology you need to work together to make it all work. Keep in mind that some of the systems are redundant, and you may not need all of these, but you will need the following:

 

  • A website – What platform will you use to build the site? You can choose self-hosted WordPress, or you can build your website another way. Know how all the technologies work together. For most needs, self-hosted WordPress will work great.

 

  • A website host – Pick a website host that will work with you based on your needs. Remember that bigger is not always better. But you want the host to have a good reputation and provide excellent customer care. If you’re a newbie, you may need hand-holding – in that case, a good choice is a host called Mom Webs.

 

  • A social media presence – Create social media accounts on platforms your audience likes to use. Update it often with relevant information and content for your audience. Choose at least the top three that your audience likes to use. Consider using automation via software like Hootsuite.com too.

 

  • A targeted and compelling freebie – You may need or want more than one freebie that you create based on where your targeted audience member is in their buying cycle.

 

  • A landing page or sales page – Treat your freebie as you would any product you’re going to sell to your audience. Create a sales page for it so that your audience knows the benefits of getting it. While you can build a landing page using a standard WordPress new page, using software like HBA Funnel Builder is also very helpful and makes it quick.

 

  • An email autoresponder service – You must have an autoresponder such as Aweber.com, Drip.com, or Get Response (or others) to deliver the messages to your subscribers. Don’t be tempted to use your own website and private email because these services are more secure and work better.

 

  • A place to store downloads – You may want to use your own server, or you might want to invest in a better system that is more secure like Amazon S3 to store your freebies and products safely.

 

  • A way to deliver the freebie – You don’t want to attach your freebie to the email. Instead, you’ll want to create a download page or use an automatic system to help deliver it, track it, and segment your audience with it.

 

  • An email marketing sequence of messages – You’ll want to create an email sequence to welcome your subscribers based on the freebie they download or the product they buy and add information to guide them in their choices in the future.

 

To choose which technology you’re going to use, it’s essential to understand what your business stands for, what your budget is, and what you plan to do in the future too. Choosing systems that can grow with you is important.

If you missed yesterday’s Blog Post you can read it here:  Choose Your Email Marketing Technology Carefully

 

 

 

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Choose Your Email Marketing Technology Carefully

Once you know who your audience is, fully understand your reason for being, and know-how the products and services you recommend benefit your ideal customer, then you can work on choosing the right email marketing technology that will work for you today and into the future as your business grows.

It has been proven time and time again email marketing does work.

 

To choose the right technology, ask yourself the following questions:

 

Does the Solution Fit My Budget?

 

It’s hard to budget until you explore the various offerings regarding email autoresponder and email marketing technology. However, when you set your budget, understand that this is an investment in your business and an important one.

 

As they say, “the money is in the list,” and with a 38 to 42 dollar return for every dollar you spend, this is not a joke. Set a reasonable budget but realize that this is going to be one of your biggest income earners too.

 

What Reputation Does the Software Have with Users and Others?

 

Always check the standing of the software company before using it. Just because it exists doesn’t make it useful. It’s also best to choose a well-loved software that’s been around for a while to avoid having to deal with bugs and issues. If many people in your industry and niche use it, it’s probably a good choice.

 

What Is the Deliverability Rate Advertised?

 

The email marketing provider you choose is vital because it’s a trusted system by your customer’s email providers. If they cannot get your emails or they all go to spam folders, you won’t get very far.

 

Can I Integrate the Software with My Current Technology?

 

If you already have a website and other technology that is important for your business, can this technology be used with what you already have? It’s important to understand what it works with so that you can get the most from the solution.

 

Does the Software Allow for Audience Segmentation?

 

This criterion is something you cannot get by without. You need to be able to automatically segment your audience based on when they sign up, what they sign up for, or where they sign up for your list.

 

email marketing

 

Can I Set Up Automation Based on Subscriber Behavior?

 

In addition to segmentation based on what the customer downloaded or consumed, you should also segment your subscribers based on their behaviors. For example, did you send a survey to your email list? The people who answered should be segmented from those who didn’t.

 

Are the Terms of Service Compatible with My Business Model?

 

I realize the terms of service are probably long, but you need to know if it’s within the rules to use this software the way you intend to use it. For example, if you recommend any products you did not create via a unique coded affiliate link, some providers don’t allow it. It would suck to do all that work, build a responsive list, and then get kicked off the platform.

 

Will This Choice Grow with My Business?

 

You may not need all the features of the technology when you first get started but trust me, you’ll need many of the features later as your business grows. You want to choose the best system you can based on the ultimate goal of your business growth, not where you are now, because switching systems isn’t as easy as you may think, and you’ll lose list members in the process.

 

Can I Figure Out How to Use It?

 

The final issue is, can you figure out how to use it enough to use it now? You can hire an expert in the product to run it for you, but it’s always a good idea to understand it a little bit. The trials can help you determine if you can figure it out enough to get started.

 

Don’t be afraid to try a few low-cost or free trails but keep in mind that they can be limited until you get the full version. Using free versions for business is not recommended, no matter how long they let you do it. Invest in your business, and others will be willing to invest in you

Engage with customers

Stay in touch with your customers and potential clients with targeted online communication that converts.


 

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Learn to Focus on The Benefits of Your Offers

As you work to create products and content and build your list with smart lead magnets, learning how to focus on the benefits of your offers will help you a lot. You’ve likely heard the phrase “benefits over features” during your business studies. This is exactly what we’re talking about here.

Features and benefits

The main reason you must focus on benefits over features when explaining your offers is that your audience doesn’t care about you or much about how. They only care about what you offer them and the results of those offers. “What’s in it for them?” is the central question you need to answer.

 

The first thing you’ll need to learn so that you can differentiate from features and benefits is how to identify a benefit. The best way to think about this is how the feature you’ve created impacts the user. The impact is the benefit. The impact is what you want to focus on when marketing to your audience because that’s what they care about the most.

 

You may be offering email customer service to your customers, but what impact does that offer have on your customers? Does it give them time freedom? Does your customer service give them peace of mind? What is the impact of your offer on them ultimately?

 

It might help you to do the following exercise. Ask yourself what the benefits are of various items you own, products you use, or services you buy? For example, what are the benefits of the deep side pockets on cargo pants? They let you put tons of stuff inside when you go on a hike without worrying about losing them. Choose some items you have around your home and list the benefits of them so you can practice getting this down.

 

To do better writing about benefits over features, you’ll want to think about what they do. What is the verb that the feature does? Start by listing out all the features of your product and then write down the benefits of that feature. Some features may have more than one benefit. For example, if you offer remote email customer care, a benefit of that is time savings, emotional protection, and the knowledge that your customers won’t wait for care.

 

When you’re writing about anything regarding your offers, don’t write like you’re in school. Forget the lessons your English teacher taught you about using the word “you.” In fact, you’ll want to use the word “you” and speak directly to your ideal customer and no one else as you write about the benefits of every offer that you put in front of them. Also, don’t be negligent about answering the questions they have about what’s in it for them.

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Develop and Create a Mission Statement for Your Business

One way you can connect with your audience and ultimately build an email list full of potential customers who need your solutions – is to be very clear about what your real mission is. If you’re unsure what your mission is, it won’t be easy to communicate it to your audience.

Purpose of Life

Therefore, before you get started creating and building your email list, you need to take the time to understand your purpose. It helps consumers separate you from the competition at a glance. Because remember, you want subscribers who want what you’re offering, and the key to that is to know what you stand for.

 

Your mission statement explains what you do, who you do it for, and why you exist, what makes you different. The elements of your mission statement include the value you offer to your customers (and even your team), explain who they are, and let them know why you and how you are different from the competition.

 

The mission statement should be to the point. You only need a few concise sentences to get your point across. However, you do want to think long term and include your big ideas so that your mission statement is not just relevant now but in the future. However, it’s always OK to improve your mission statement over time as you learn more.

 

Let’s look at a few mission statement examples you may already be familiar with to help you get your creative juices flowing.

 

  • LG: Life is Good: To spread the power of optimism

 

  • Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

 

  • Chick-Fil-A: Be America’s best quick-service restaurant. To glorify God by being a faithful steward of all that is entrusted to us.

 

  • TED: Spread ideas.

 

As you can see, a well-crafted mission statement not only focuses on the direction you want to go with your business, but it helps provide boundaries that help you make good decisions. For example, if you are offered something or are creating a new product or service, you can look to your mission statement to ensure that it fits with your business or not.

 

To ensure that your mission statement does what you need it to do, remember to include your target audience, the product or service results, and why this product or service is the right one over the others. As you work through creating it, you can cut extra words and perfect it as you go.

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Get Business Education: Know and Understand Your Offers

It’s not uncommon for a business owner, especially a small mom and pop business online, not to fully understand what they are really selling. If you think you’re selling website design, content writing, and customer service, for example, you may go into discussions with your customers on the wrong foot.

 

As you get to understand your offers more, you’ll end up:

Educate

Increasing Enthusiasm

 

When you know your offers and what they will do for your audience backward and forwards, you’ll not only be more enthusiastic when you speak to your customers and audience, whether by blog, vlog, or in-person that you automatically increase theirs too because enthusiasm is contagious.

 

Developing More Confidence

 

When you know what your offers are and what they really mean to your ideal customer, you’re going to exude confidence when you talk about your offers. Not only that, your audience will feel a lot more confident about you too.

 

Becoming a Trusted Expert

 

When you can answer questions quickly, people start to trust you a lot more. They’ll see you as an expert in your field and turn to you when they need help. This happens because you can answer any question about your product or service in a way that helps the customer choose.

 

Calming Fears

 

Knowing everything about your products helps you not only be less fearful as you promote your products and services, but it reduces the fear of your customers too. They start to trust that spending money with you is safe because you’re so knowledgeable.

 

Helps Overcome Objections

 

When you know your products inside and out, you also know what objections your ideal audience may have in their mind. You can answer them immediately without reservation because you know your stuff.

 

Keeps You Ahead of The Competition

 

Your competition will always be on your heels (or you on theirs), and that’s okay. It will keep you above everything if you pay close attention to the details about your products and services.

 

You’ll Recognize the Gaps Sooner

 

When you are real with yourself and your audience about what your products do and don’t do, it’ll let you figure out your own gaps sooner so you can create even more wondrous products and services or recommend great solutions that others created already, becoming an amazing resource to your audience.

 

Remember that what you are selling is a lot deeper than virtual assistant services. You’re really selling the benefits of your virtual assistant service, and it’s imperative that you fully grasp what they are. You may be really selling, from the customer’s perspective, time-freedom, expertise, courage – it just depends on your product, but the more you can identify, the more you’ll be able to help lead your customers to purchase your offers.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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