Category: Business Building

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A Comprehensive Social Media Influencer Checklist

To make any new process easier, it is good to develop checklists and templates to streamline the process. Even experienced authors and pilots use checklists to ensure they don’t miss a step.

 

Checklist to develop a successful social media influencer campaign:

 

  • Defined Target Audience – Who are they, what do they want? Create an audience persona for each stage of the buying journey, so you know, and you can show the influencer who your audience is.

 

  • Outline Important Key Performance Indicators – Using the information in the blog post about the KPIs to track during your social media influencer campaigns, always set up a new spreadsheet to enable you to track the KPIs exclusively for each campaign.

 

  • Create Clear Influencer Marketing Goals – Your goals will include the specifics of what constitutes success for the campaign. For example, you may have the goal to get more follows, but you need to state exactly what you want. Remember, even if you’re working with someone else, the goals need to be SMART goals.

 

  • Choose The Best Social Media Channel – Do your due diligence to ensure there are enough of your audience on that channel to make it possible for you to reach your goals.

 

  • Choose The Right Influencer Campaign – Don’t just pick anyone. Take the time to get to know the influencer before choosing them to work with. Watch as many of their shows as you can to make sure you vibe.

 

  • Set A Budget – You must set a budget to have a guideline before searching for the right influencer. For example, if you know how much you earn per click, it’ll help you figure out a good budget.

 

  • Identify Your Influencer Type and Size Needs – What type of influence do you want? Make a list of the characteristics you want.

 

  • Influencer Qualities Needed – What do you want the influencer to be like. It’s fine to choose outside of the business model. Even if your product has nothing to do with the issues you care about, if you want to work with only redheads, that’s fine.

 

  • Influencer Outreach – You’ll want to track how you reach out to the influencers so that you can keep track of how it’s working.

 

  • Influencer Vetting – Always check out the influencer before offering them the job because you never know if they’re doing something in their personal life that would be off-putting or even career-ending for you.

 

  • Influencer Contract – Don’t do a single deal with an influencer without a written and signed contract.

 

  • Compensation Package – Spell out and define what the compensation package is for each influencer, and don’t expect it to be the same for every one of them. Tip: Let them tell you their fee. It might be cheaper than you think.

 

  • Influencer Brief and Training – Set up a package that explains your products, offers, and branding to the influencers so that they know everything they can about your product.

 

  • Remember FTC Guidelines – Familiarize yourself with the FTC rules for communicating on social media as a business. It’s important to follow these guidelines whether others do or not.

 

  • Plan, Publish and Promote – Set up a schedule that allows you to plan the campaign, publish it, and promote it simultaneously.

 

  • Track ROI – Nothing is ever done, as they say until the paperwork is done. While paper is not always necessary these days, you still need to do the math and track the return on investment to ensure you are making money the way you think you are.

 

When you use a process to get things done, it’s easier to figure out what went right or wrong so you can do more of what is right and less of what is wrong.

Define Your Influencer Marketing Goals

 

 

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The Do’s and Don’ts to Influencer Marketing

Influencer marketing is pretty straightforward. First, you want to find the right influencers who already impact an audience that will want and need your products, services, and offers. Even if you have zero sales yet, and no audience of your own yet, using influencers who already promote to an audience who wants what you have will substantially shorten your journey to success.

Start with the Right Influencer and Target Audience

Included below are the top five do’s and don’ts to follow so that you can run a successful influencer marketing campaign and repeat the success over and over again.

 

#1 Don’t: Focus on Follower or Audience Count Only

 

Remember, just because a YouTube star has a million subscribers does not mean they are ready to buy. Not all audiences are equal. Plus, often, a smaller influencer can have more sway over their audience than one that has grown really large. So you may get more results from a niched down small channel than a huge channel with wide appeal.

 

#1 Do: Consider Influencers of all Levels

 

When you try to find the right people to work with to promote your products, offers, and services, don’t just pick the big movers and shakers. Instead, look at smaller influencers that are more intimate with their audience. You may even end up making more sales due to the higher level of engagement many smaller audience influencers have.

 

#2 Don’t: Micromanage Your Influencer

 

When you finally weed through and pick the influencers you want to work with, avoid trying to tret them as employees. Your influencer likely already has a particular way of doing things, and you want them to stay true to themselves and their audience, giving them plenty of freedom. Avoid micromanaging them by giving too many guidelines and rules.

 

#2 Do: Allow for Creative Freedom

 

Creative people like to create. If you stand in their way, they won’t want to work with you, and even if they do, it might not work out and allow them total creative freedom. Of course, you can always include an option for approval to ensure nothing goes wrong, but if you do the research and choose the right people, letting them be themselves will work out best for you. Plus, it’s less work for you!  

 

#3 Don’t: Expect Non-Monetary Work

 

There are plenty of self-named gurus out there who will tell you to try to work with everyone for free, but the truth is, you really do get what you pay for. So instead, reward the influencers you work with according to what’s right and fair. Do not expect them to work for you for free because if you both get value from the partnership, you’ll want to repeat it.

 

#3 Do: Compensate Fairly

 

When you do work out a payment plan for your influencers, make sure you compensate them fairly. As mentioned above, you don’t want to expect them to work for free, but you also want to build a reputation as a great company to work with. So believe it when I tell you that word gets around. Ask them for their fee schedule instead of telling them what you’ll pay. Influencers will be happy with what they ask for, even if it is less than they thought it would be.

 

#4 Don’t: Only Use Instagram

 

It’s tempting to go to the number one social media platform and start using only that for your influencer campaigns, but the truth is, this is a mistake. You don’t even know until you do your research if your audience is on the platform, and if your audience is not there, neither is your influencer.

 

#4 Do: Consider Multiple Platforms

 

Find out what social platforms your ideal audience uses. Find out how many are on those platforms. Then look for the influencers you want to help you promote. Try doing a multi-platform campaign as long as your audience is there, and you’ll get amazing results because the more often you show up in front of your ideal audience, the better.

 

#5 Don’t: Create Deceiving and Generic Content

 

It can feel overwhelming to create all the content you need for your business, but you want to refrain from deceiving and generic content for your influencer campaigns. Remember, you have an influencer who is a creator who can give you amazing ideas on how to promote your product. If they love it, they’re going to be the best person to help you. Each time you promote something, you want the content to be unique and specific for the audience you want to influence.

 

#5: Do: Follow all FTC Guidelines and Plan Content with Your Influencer

 

Remember, when using the internet to communicate, you must follow the Federal Trade Commission’s guidelines (and any guidelines in any country where you do business) to have no problems. Also, please work with your influencer to plan the content they will create for you but remember to give them creative freedom.

 

As a content creator, it’s important to stay aware of the dos and don’ts of using influencer marketing. The great thing is when you do engage in influencer marketing, you’re not alone. You have someone who is already an expert at creating content for their audience. Supply an amazing product, service, or offer and let them do the rest within the guidelines. To learn more about the FTC guidelines for social media, you can visit the government website here. (https://www.ftc.gov/news-events/press-releases/2019/11/ftc-releases-advertising-disclosures-guidance-online-influencers)

 

 

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Influencer Marketing Vs. Brand Ambassadors

It can be easy to think influencers and brand ambassadors are the same thing. They promote your products and influence your audience in some way. However, influencer marketing and brand ambassadors are not interchangeable as they have many key differences.

 

Promote Vs. Example

 

Ambassadors promote your products and are seen as the experts on the product. This is made into a full-time position for larger brands where the company provides them the details they need to know to become a master. They are the ones consumers can go to and get almost any question answered.

 

While influencers show your audience by being the example and sharing how and why they use your products or services, they may love your products and understand them quite a bit. Still, for the most part, they don’t have the extensive knowledge brand ambassadors gain when working with one or a few brands.

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Influencers tend to work with many different brands and campaigns over the months and years, making it impossible for them to be a real expert on all the information your brand has to provide.

 

Long-term vs. Short-term

 

As stated above, influencers typically work with more than one brand or company. On the other hand, brand ambassadors only work with your company to master the knowledge and understand how your products and services work.

 

Influencers may recommend your business once or twice while brand ambassadors repeated it daily. They are your brand loyalists or journalists and will find them at the top of the pyramid of influence right above influencers.

 

Audience vs. Experience

 

Brand ambassadors are sought out due to experience and devotion to the product. They are committed to your brand and truly believe in the benefits. They are likely coming to you or directly applying. On the other hand, influencers are contracted due to their audience, engagement rate, or other important conversions you need for your business. They do not have to have tried your product or care too much about it. These conversions give you a clear insight into what kind of return on investment you can expect to see.

 

Their Similarities

 

Both brand ambassadors and influencers want to promote your product and see you succeed. Each can be added to your marketing campaign to drive more engagement, traffic, and brand awareness. However, they both need to sign agreements to protect their rights and promote your product authentically and enthusiastically through unique and creative content.

 

Overall, it is important to understand the difference to choose the right person for your campaign goals. Each offers many similar benefits, but the type of relationship, compensation, and metrics needed will determine who is right for the job.

 

 

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Important Influencer Performance Metrics

When you begin an influencer marketing campaign, you must figure out what metrics to track. Part of goal setting includes identifying the tracking metrics, so it won’t be as hard as you think to accomplish as long as you take the time to set up your goals and objectives properly.

 

Here are the top metrics to keep track of depending on your influencer marketing goals:

 

Audience Growth

 

How has the influencer grown its platform over time? If you want to ensure that they are consistent in their efforts, you only need to check the metrics to find out. You can easily check by looking at their stats which they should provide to you, or you can use a third-party system to help like Socialblade.com but realize that these are only estimates.

 

KPIs to track for audience growth include:

 

  • Number of subscribers – How many subscribers are they getting each day, and how long did it take?
  • Social media followers – How many people follow them on other social networks, and how long did it take them to get to the level they are?

 

Brand Awareness and Reputation

 

While you aim to create more brand awareness for your brand and improve your reputation, you must ensure that the influencers you choose also have the same goal so you don’t accidentally select someone who doesn’t represent you properly.

 

KPIs to track to determine awareness and reputation:

 

  • Page views – How many viewers are going to find you on that platform potentially? You can find out by how many average pageviews the influencer is getting to find out how it might work out for you.
  • Impressions – Even if they don’t click, the information still shows and is called an impression. So the more people who view, even if they don’t click, the more awareness you’ll build.
  • Social media followers – How many followers does the influencer have now, and how many do you have now. Again, knowing how this grows during the campaign will help you see if it’s working or not.
  • Brand mentions – You can set up an alert with Google or use a third-party app like Hootsuite.com or Brandwatch.com to track who mentions your brand web-wide.

 

Engagement Rate

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One of the things that really help build your business online is engagement. So if you choose influencers who are good with engagement, it’ll boost your own engagement. Once the customer clicks through the influencer’s mention, they’re going to expect the same sort of engagement and personality from you.

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KPIs to track to ensure your engagement is what you want it to be:

 

  • Likes – Getting likes on your posts is one way to notice engagement and increase your reach. Ask your audience to like your posts to help.
  • Shares – When your audience really likes what you’re posting, they’ll do more than like. They’ll also share. Sharing will expand your brand in a multitude of ways that can’t be duplicated any other way. People trust their friends, and if a friend shares, it’s much more powerful.
  • Comments – This is a better form of engagement than the other two in many ways because useful comments increase reach and help you get to know your audience better.

 

Website and Social Media Traffic

 

You can’t get any type of engagement or sales without traffic. So one of your main goals and objectives is always going to be traffic generation. Of course, when you get more traffic, you make more money, but of course, you want the right traffic.

 

KPIs to track to ensure you are building your influence via traffic generation methods:

 

  • New users – How many new people visit that site, influencer, page, or product each day?
  • Session time – How long they are sticking around is also a good indication of whether they’re consuming the content or not. You want your pages to be “sticky” and keep them as long as possible.
  • Total number of sessions – How many times has that same person come back to your information?
  • Pageviews – How many pages views have you delivered for that campaign, product, or advertisement?
  • Click-through Rate (CTR) – This is how many times someone has actually not only viewed the page or info but clicked and followed your CTAs. If you get 100 page views and ten clicks, that’s a 10 percent clickthrough rate.
  • Cost per click (CPC) – Likewise, knowing how much it costs you to get those clicks will also inform how much you can afford to pay for advertising and influencer marketing. If you’re making $100 a click on average, you can reasonably spend 33 bucks to get that click.

 

Sales

 

Of course, all that work you are doing, the hiring and working with influencers and offering amazing value, is ultimately to make sales. So, therefore, of course, you must track sales. You don’t even have a business until you make sales.

 

KPIs to track to ensure you’re making a profit from your sales:

 

  • Sales conversion rate – How many clicks and views does it take for you, on average, to make a sale? Knowing that helps you determine how many touchpoints you need to create.
  • Number of sales – Finally, tracking how many sales you’re making during any period you want to follow can help determine the cause of those sales so you can repeat it.

 

Lead Generation

 

Did you know that most people will not buy anything from you by going to your website and clicking to buy unless you’re pretty famous, like Amazon or Etsy? But if you take that traffic, you receive it and turn it into a lead. Then, you can boost your conversion rate exponentially. After all, once a customer is on your e-mail list, you can now promote them and communicate with them anytime you want to.

 

KPIs to track to ensure your lead generation is working:

 

  • Signups – How many people have signed up for the freebie or low-cost offer you have promoted to them?
  • E-mail Subscribers – How many people subscribed to your newsletter due to the promotion you created?

 

Finally, track your return on investment or ROI for every KPI listed above. No matter your goal, you should always keep track of your ROI to ensure you are not spending more than the value you receive from the influencer contract. Again, it’s easy to determine by simply doing the math. You can keep track in a simple spreadsheet or use the platforms you have with their native tracking ability.

 

 

 

 

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Define Your Influencer Marketing Goals

 

A successful and sustainable influencer marketing campaign requires a plan to maintain focus and direction and identifying your goals. This means before you make any content and before you determine your campaign type and find your influencers.

 

If you do these steps before identifying your goals and setting proper key performance metrics, you are less likely to see appropriate returns. This is because the content and influencer you pick more than likely won’t correlate. Thus, wasting your time and other valuable resources required to run a positively functioning campaign.

 

Each goal you set will require a different type of influencer, budget, and resource needs and for you to produce a set of relevant and unique content. You can’t just use any influencer and throw out poor content and think it will work. Over time this will cause more work, confusion, and eat up at your profits and other resources.

 

  • Brand Awareness and Reputation – Your customers need to notice you several times before they feel safe enough to spend money. The more touchpoints you create using your content, the more notice you will get. Running a social media influencer campaign can make all the difference for your business.

 

  • Increased Sales and Leads – Another goal you can have with your influencer campaign is to make more sales. One way to do that is to use the campaign to build your e-mail list. One tactic is to offer the influencer a freebie to give away that only requires their audience to sign up for a newsletter. This act alone will increase sales today and tomorrow.

 

  • Higher Engagement Rate – Another goal is to increase your engagement rate. When you have more engagement and communication that is two-way with your audience, they get to know you better, and you get to know them better. When this happens, they will be more likely to accept your offers because your offers will be more likely relevant to them.

 

  • More Followers or Traffic – If you want more followers, more leads, more anything, you need more traffic. One type of influencer campaign you can do is designed to bring traffic to your site so that they see what you have to offer. Another option is to get them to another social media account instead, but it’s typically best to push traffic to your website.

 

  • Product Launches and Promotions – Using influencers to promote your next product launch or your sale on your products is a no-brainer. Influencers love to help people announce a new product to their customers because it makes them seem like VIPs.

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Remember when you create your influencer marketing goals not to skimp on your goal-setting process. Instead, use the SMART goal-setting process to ensure that your goal is specific, measurable, attainable, relevant, and timely. Then, you’ll never regret planning and implementing an influencer campaign that you’ve seriously planned out because you’re more likely to be successful and reach your objectives.

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Be Aware of and Follow FTC Guidelines

If you don’t know yet, you have to follow certain guidelines before working with and sharing influencer marketing posts or anything to do with internet marketing.

FTC what they do

The Federal Trade Commission Act is used to protect both the consumer and the business owners. Its main purpose is to protect the credibility of information being shared on the internet while maintaining transparency.

 

You can expect the following consequences for not following the FTC rules:

 

  • Cease and Desist Orders
  • Fines Up to $43,792 per violation
  • Injections by federal district courts
  • Refunds to consumers
  • Costs associated with damages

 

Here are a few main points to be aware of and practice to avoid any legal fees and responsibilities:

 

  • Don’t Share Deceptive or Fake Information – If you do not know for sure that the information you are sharing or promoting is 100 percent legitimate and true and not fake, do not share it. If you do it, it will make you look untrustworthy, cause many controversies, and maybe even cost you money.

 

  • Always Display a Disclaimer – Disclaimers are not meant to allow you to mislead or lie, but they can help protect you from problems. For example, if your product is a special neck pillow, you may want to add a disclaimer that this neck pillow, while it helps you personally with your neck pain, is not a medical device, and you’re not giving medical advice. But, again, talk to a lawyer to help you with your disclaimers.

 

  • Don’t Fake a Product Demonstration – If you’re going to demonstrate anything, never do it in a fake way. If the product doesn’t work as you state it works, then the buyer will find out. Just be real and ask that the influencers you work with are too.

 

Be sure to visit the Federal Trade Commission website to fully understand the guidelines as much as possible before you get started. Knowing and following the law is your civil duty, and you can’t use a lack of knowledge and understanding to protect yourself.

 

 

 

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Top Social Media Platforms for Influencer Marketing

When you start using influencer marketing, it’s important to understand that not all platforms will be viable for your needs. Only the platforms that have influencers who market to your audience will work for you. It will help you understand what the personality is and the audience is of each platform to make the right choices.

 

Instagram

 

This visual social media platform has grown so fast that hardly anyone hasn’t heard of it. Over a billion people use the platform at least monthly, and most of them are based outside of the USA, with 140 million residing in the USA. Even during the 2020 pandemic, Instagram grew by leaps and bounds. So if you have a visual product or know how to make your offers visual, this platform will work for you.

 

YouTube

 

It’s hard to imagine life without YouTube. It’s only been here since 2005, but it has changed the landscape of media. Anyone can truly get their “15 minutes of fame” by starting their own YouTube channel. YouTube is still growing its influence by expanding its member base by 14 percent in 2020, and it’s still growing. Today, there are almost 2 billion active users on YouTube. So there is no doubt that your audience is also on YouTube. Even if you don’t have a particularly visual niche, you can usually find what you need here.

 

TikTok

 

As a micro media visual platform, this social media network has taken off in a big way. Some of the explosion is due to “bad press,” which proves that there is no bad press if you’re ready to use it for your needs. This platform is in over 150 countries and is most loved by the younger generation.

 

Twitter

 

One of the most long-lived platforms on social media platforms has gone from a text-based solution to a multimedia solution used by millions every day. Many people use Twitter to get all their news and information. The audience on Twitter is mostly from the USA, and in fact, more than half of all citizens in the USA are using the platform regularly.

 

Blogs

 

You may not initially think of a blog as a social media platform, but it is because you can have plenty of engagement through the comment section of any blog. Influencers who have very popular blogs can help you get more views for your offer just as easily as a YouTube influencer can. If they have an engaged audience that needs your solutions, it will work for you.

 

Research each platform to see if you can find influencers who entertain or inform your ideal audience who wants and needs your offers. If so, you can surely work out a deal to get the word out that is beneficial for you both.

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Start with the Right Influencer and Target Audience

For influencer marketing to work in your favor, your target audience and the influencer’s audience must match. Before you reach out to the influencer or even understand which type of influencer to work with, you need to identify your target audience, one of the first steps required to running any business and creating products and services that make a real difference within your industry. It’s simple, if you share products, services, or ideas to the wrong audience, you won’t see any conversions.

 

Your target audience consists of a specific group of people with particular characteristics found within your target market. Therefore, your market is a lot broader and not as narrowed down. For example, a target market would be women ages 18 to 26, while your target audience would narrow this down to women 18 to 26 who enjoy travel and fitness.

 

To find the right target audience, you must:

 

Outline the Demographics:

 

To start, you want to outline their demographics which includes:

 

  • Their age and gender
  • Place of work and yearly income
  • Relationship status
  • Ethnic background
  • Level of education
  • Where they live and visit

 

Pretty much any information you can think of to better narrow down your audience. While it can sound a little invasive, it is crucial to ensure you get the information out correctly.

 

For example, if you know most of your audience is located in California, you will have a better time launching your content with their pacific daylight time zone. Furthermore, it helps determine how or what content to create and where to put it. Finally, 18 to 26 are more likely on Instagram than Facebook to give you another example.

 

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Highlight their Psychographics and Pain Points

 

This section focuses on why they buy and can better help you communicate your message.

 

Questions that determine this include:

 

  • What common problems do they have?
  • How do they live? What is their lifestyle like?
  • What are their interests and hobbies?
  • What are their buying patterns and habits like?
  • How do they behave in your industry?
  • Do they like brands, and if so, which ones?

 

Compare Your Content and Services

 

Once you have your demographics and psychographics outlined, you can better understand what to create and who to put on your team. Next, you want to compare your products or services to the information you determined above to select your campaign and influencer type better. The most important is that they share your target audience. How big their following is does not matter if their engagement rate is low and their audience doesn’t have any interest in starting.

 

Anything in business, including influencer marketing, starts with your audience. If you can’t determine the right target audience, anything you do next will only lead to poor or inconsistent results.

 

 

 

 

 

 

 

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Why Influencer Marketing Works

In 2020, Influencer marketing was worth more than nine billion dollars. It is now expected to grow beyond thirteen billion dollars. Showing you that it is here to stay and only growing stronger. Influencer marketing is a form of worth-of-mouth or online marketing using social media platforms and influencers who share content to promote products or services for companies with similar target audiences.

 

The goal is to influence their audience to increase their conversions, usually in increased sales, traffic, or engagement. Instagram, YouTube, and TikTok are currently the top three social media platforms used by many influencers and companies worldwide to market their products, services, or ideas.

 

Here are the main reasons why influencer marketing works and why it is so beneficial to your brand:

 

Influencers Build Trust and Establish Creditability

 

Not only can influencers help you find your target audience more easily, but they can also help you connect and engage with them. An influencer has an audience because they have similar interests to them and appreciates their opinion.

 

Meaning the influencer already has established trust and credibility. When they partner with a company, that trust and credibility often transfer over. Without these two factors, you can’t expect to make a sale or increase your conversions. Customers need validity in exchange for their time and revenue.

 

Influencers Create Engagement and Long-Lasting Relationships

 

Along with trust comes needed engagement. What kind of engagement you need is up to you and your business goals? For many, that includes more likes, comments, shares, and clicks to their websites to make a sale and increase their revenue or exposure hopefully. Not only do they increase your engagement rate, the relationship is more personal too. Meaning they can form deeper and stronger relationships, further increasing the trust and loyalty to your brand.

 

Influencers Expose You to Larger and More Loyal Audiences

 

Establishing a relationship with several different influencers allows you to get in front of more people with the same target audience as yours, especially when comparing it to traditional online ads. In addition, your target audience is less likely to skip over it when an influencer is involved as it humanizes your brand.

 

As you can see, if you haven’t added influencers to your marketing strategy yet, then you are likely missing out. In fact, according to a Mediakix survey conducted in 2019, nearly 17% of companies use or will use half of their marketing budget on influencers alone. While that is a small percentage, many companies reported in the same year that they want to significantly increase their influencer budgets to keep up with the current demand for social media content. They believe influencer marketing is paramount to their success now and in the future.

 

 

 

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These Niches Benefit the Most from Influencer Marketing

Any product or service can benefit from influencer marketing. However, some certain niches or genres perform better and see far more success than others. This is likely because the content is easily shareable, visual, consumable, and in high demand.

 

The following are the most popular industries for influencer marketing:

 

Beauty and Fashion

 

This is probably the most obvious niche within influencer marketing as it makes up the bulk of it. Products and services within this niche are built on their ability to make bold, beautiful, and colorful works of art. They are highly shareable and consumable, making them a powerful product to influence. The Instagram platform is a visual social media that is one of the most used for this niche as the niche creates amazing visuals.

 

Gaming

 

Another niche that probably won’t come to you as a surprise. This industry is worth over 130 billion dollars. Those who love gaming thrive for information to learn how to complete their game or compete at the highest level against their rivals. Sharing reviews on the most anticipated game of the year or console or walkthroughs and guides on how to achieve the highest level in competitive play are just a few things audiences crave. You can often find gaming influencers on YouTube, Twitch, Instagram, and even Twitter.

 

Health and Fitness

 

Most people want to learn how to be healthy, improve their apparencies or maintain their weight. It is vital to your survival, meaning there is high demand for needed information. Weight loss how-to videos, advertising sportswear, or selling weightless programs are a few great things in this niche that influencers can promote.

 

Food and Travel

 

Mouthwatering dishes, videos on how to bake the perfect cake, how-to guides on traveling the world on a small budget, or simply sharing the meals you’ve tried while traveling to exotic places are just a few examples of content audiences crave within these niches. Many young adults have reported using Instagram as their source of information before they book their travels or YouTube to learn how to cook a new meal.

 

While these are the most common and successful industries in influencer marketing, that doesn’t mean you shouldn’t give it a try if your niche didn’t make this list. You can be an innovator and start something new within your industry as long as you use the right tools and resources.

 

Find the right social media platform and influencer, and create the best content with your target audience and business goals in mind. This extensive list shows that influencer marketing will likely benefit your company as long as you can provide visual content that solves a high-demand problem. Influencer marketing thrives on high-quality visuals and in-demand content.

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