Struggling With Social Media? A Calendar And System Can Help

Do you have a hard time with social media? Either you aren’t finding the time to get around to posting regularly and getting discouraged by a lack of results you’re getting. You know what I’m talking about. You aren’t getting a lot of new followers on your page on Facebook for example and when you post something only a small fraction of those people see the post. It can be discouraging and feel like you have to pay to play by buying ads if you want your content to be seen. Thankfully that’s not true. What is true however is that consistency can help you grow your reach on any social media platform. It can help you with Facebook, Twitter, Pinterest, Instagram, and anywhere else where your ideal customers choose to hang out.

 

This brings up an important point. Before you dive in and invest a lot of time and effort on every single platform, take a look around. Where are your people hanging out? What media does your tribe prefer? For example, if you’re running a recipe blog, you have to be on Pinterest, and depending on your particular niche, you may also want a Facebook presence, including a group, and possibly a YouTube channel. If you’re into sourdough, you’ve got to be on Instagram… Do your research and do your best to determine where you want to be before you get started.

 

Once you have that figured it, it’s time to come up with a posting schedule. Remember, consistency is key. You’re better off doing fewer posts and shares more regularly than overdoing it and burning out. Start with a conservative number that you’re comfortable with across all platforms and write it down. For example, you may choose to do 5 tweets per week, 10 pins, 3 Facebook posts, one Facebook Live video, and a new YouTube video every other week.

 

Once you have your schedule, it’s time to schedule the actual content using a calendar. You can use Google Calendar or an old-fashioned paper one. The key is being able to stay organized and having your social media goals in writing to ensure it gets done and posted regularly. How far out should you schedule? That’s up to you. If you like to plan in big batches every few months, go for it. If you prefer to be more spontaneous, do it once a week. Play around with different time frames and see what works best for you. When you know what you’ll be posting about and have the text and images ready ahead of time, it’s quick and easy to keep up with social media.

 

To save even more time and make social media content more hands-off, take a look at some of the scheduling tools available. I like Hootsuite, MeetEdgar, PostPlanner, and Tailwind (for Pinterest). Use them to schedule and loop posts that will go out without you having to log into your social media profiles every single day.  Instead, you can set aside time once every couple of weeks to do the bulk of your work. Then check-in from your phone throughout the week to respond to comments etc. Getting organized and figuring out a system that works for you can be such a game-changer when it comes to being consistent on social media and growing an engaged following. When you have those main posts going out on schedule, you can then pop in and interact & post in real-time as and when time allows.

 

Tools and Tips to Help You Automate Social Media Marketing

Keep Readers And Search Engines Happy By Publishing Content Consistently

One area where consistency will start to pay off quickly is when it comes to your website or blog. Putting out fresh content regularly is great for both your readers and search engines. Both will reward you for your hard work in their own ways. Let’s take a look.

 

Let’s start with the golden grail of web development. Free search engine traffic. We all want Google to send us as many new potential customers as possible, right?  They in turn want to send the freshest and most up-to-date information to their customers. Who are their customers? People who search for something via their search engine, of course. And it’s the search engine company’s job to ensure they deliver the best possible result. What does that have to do with you and consistency? Great question!

 

When you update your site regularly, you’re showing the search engines that you are up to date and relevant. This isn’t an article or blog post on a site that’s been sitting there for ten years and could be outdated. This is something you’re actively working on and the search engines will reward you by giving you higher priority over dormant sites. Of course, there are many other factors that go into ranking, but the easiest thing you can do to improve your SEO is to create content consistently.

 

Just as important is nourishing the relationship you have with these readers. Think back on the last time you’ve landed on a new blog or website through a Google search. Assuming the content was up to snuff, you appreciated the information, but you were probably a long way off from considering buying from this site or even giving them your email address. But if you were curious enough to browse around, you may have become interested enough to bookmark the site, or at the very least have it on your radar when you come across it again later. By the way, making sure that happens is becoming easier with targeted advertising like FB ads for example. But that’s outside the scope of this post.

 

When you update your site regularly, you’re training your website visitors to come back for more. They’ll get in the habit of visiting and reading often. Of course, that’s not going to happen with every single person who comes across your site, and that’s okay. You want your ideal target audience, the people who are really interested in what you have to share. You’ll get their attention by publishing regularly and as they read and engage with you on your blog, they’ll move closer to becoming a subscriber and then a customer.

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Of course, as an added bonus all this content you’re adding regularly is out there attracting new people through search engines, social media, and other people sharing links to your valuable content. That’s why you want to publish consistently to continue to grow.

 

How Does Consistency Affect Your Bottom Line

You want to be more productive, right? Get more stuff done. Make a lot of progress.

Start to move the bottom line to make your business more profitable. It’s the goal in some way, shape, or form for all of us. And most of us think we have to make some big leaps to get there.

But here’s the big secret. It doesn’t have to be that way. If you focus on consistency and do something to make progress every single day, you’ll greatly increase your chances of success.

Think back on the parable of the turtle and the hare. There’s a lot of truth in that old story and it applies to all areas of your life, including your business.

Yes, you can go all out and get a lot of work done all at once. There’s a time and place for that. For example, you may put long and hard hours in for a week or two to prepare for a new product launch, or when you’re first setting up your website. It shouldn’t be your default strategy. Why? Because you’ll burn out.

Burnout is a serious problem. Most entrepreneurs and small business owners have experienced it and it can take a long time to get over it.

A much better strategy – aside from those brief periods of hustle – is consistency. If you make an effort to get something done every single day, you’ll make a lot of progress in the long run.

Over the course of a year, you will go further and your business will grow more than if you overdo it and then go into a slump because you have no energy for anything else.

Remember, slow and steady wins the race. It’s much easier to motivate yourself to get something done that takes fifteen minutes and to do it every day, than something that takes you hours. It’s much easier to justify not doing something that’s hard or takes a long time.

Instead, keep it easy, make it fun, and get into the habit of doing it each and every day. In the long run, you’ll get a lot more done if you put in half an hour per day, six days a week, than working for two hours once or twice a week.

Habit is one way how consistency can help you grow your business.

But there’s something else that will work in your favor when you start to put in a small bit of effort every day.

You will start to build momentum that will carry you much further than you would have gotten otherwise. More on that in a future blog post.

I encourage you to shift your mindset towards a focus on consistency that will allow you to continue growing, expanding, and most importantly moving the needle in the right direction when it comes to your bottom line.

Do This to Be More Consistent in Life and Business

 

 

Invest a Percentage of Your Income for Your Future

As you work on your daily habits that help safeguard your future, one of the daily habits that will pay off the most is learning to save and invest a percentage of your income for your future by habit. It’s hard to save money for the future if you’re not able to really think about the future much, but there is no willpower needed if you just think about what you’re doing today, and keep doing it as a matter of course, you’ll end up benefiting exponentially.

 

  • Determine Your Priorities – When you know what your priorities are today and into the future, through your life, it’s going to be much easier seeing your daily spending and savings goals.

Better Goal Setting Tips for Maximum Productivity

  • Automate Investing and Saving – Once you have set up your goals, you can automate most of the process by having a percentage of your paycheck go directly to savings and investment accounts. If it’s never there to spend, you will be more likely to save it.

 

  • Avoid Consumer Debt – When you are setting up your daily habits, you know that avoiding consumer debt is an imperative for anyone who really wants to have a safe and stable future. Therefore, you don’t buy things without a daily plan for saving and spending.

 

  • Borrow Money Like Rich People Do – When and if you borrow money, only borrow it when you really don’t need it, and the interest rate is super low. If the rate is lower than what you can earn on your money, borrowing is smart. For example, if you qualify for a zero-interest car loan, why wouldn’t you?

 

  • Plan For Big Expenses – When you habituate your spending and saving, you will always plan for big expenses (and really all expenses) so that you’re never caught off guard. You will know that at this particular time in the future, you’re going to buy a thing, and you know how much you need to be saving daily to ensure it happens.

 

  • Plan for Emergencies – Even though it seems impossible, you can plan for potential emergencies, making them less tragic. In everyone’s life, they have things happen. People get sick. People get hurt. People lose their jobs. People even die. Plan for at least one emergency by saving six to eight months of living expenses in a liquid account.

 

  • Save All Windfalls – During a lifetime, you’re going to get monetary windfalls once in a blue moon for birthdays, inheritances, or bonuses and raises at work arrange for every single one to be saved or invested without even giving it a thought.

 

  • Take a Cooking Class – Most people waste money by eating out at restaurants and not even good ones. Decide to learn how to cook so that you can make good quality food at home.

 

  • Buy Experiences Not Stuff – When you do plan expenses, consider having more experiences and less stuff. When you spend money on an adventure, you always learn something that gives you value far beyond what you buy.

 

  • Track Your Efforts – Whatever you track and pay attention to is what will grow. Track your savings efforts by checking up on your accounts at least quarterly. This is important when you’re doing automatic deposits just to make sure it’s all working as planned.

 

When you start thinking of the daily habits you have as good things that automatically take care of your future, each day becomes a no-brainer. You just save money just because that’s what you do and not something difficult to do.

 

It’s part of your priorities and a driving force for your lifestyle, and that’s what you set up to be important. Do you see a method to the madness now? Set your goals, schedule the actions you need to take to reach your goals, and then simply live your life doing a little bit each day, and one day you’ll arrive in the future automatically, and all will be well.

 

Learn to Laugh More Often

Sometimes you can make yourself feel happier and more successful by simply seeking out more laughter. A daily habit that will pay off big time is simply not taking life or yourself too seriously while finding ways to laugh about funny things even if they’re hard.

 

Developing the habit of laughter simply requires that you give yourself permission to laugh and let go and seek out more humor. Let’s look at several ways you can bring more laughter into your life.

 

  • Spend Time with Funny People – When you really want to feel light, there are likely people in your life that you can make sure you spend time with. When you hang out with funny people, it will rub off on you.

 

  • Try New Experiences Often – One way to bring laughter back into your life is to keep trying new things. When you open your life and mind to new experiences, you also open yourself up to funny things happening to you that are out of the norm of what might happen if you just do the same thing day in and day out.

Tips to Help You Practice Positive Thinking

  • Watch Your Favorite Funny Go to Sitcom or Movie – Sometimes, you have to pull out the big guns and watch a rerun of something that made you laugh when times were good. Bringing laughter back into your life in any way you can is a healthy habit that pays off for years to come.

 

  • See The Situation from a New Perspective – Everyone sees things from their own perspective and information bubble when you realize that you can become more like a child or a baby or a first-time parent by opening up your world to new ideas and perspectives.

 

  • Go to a Comedy Club Show – Choose the type of humor you like but burst through your comfort zone and go to a comedy show near you. You may not even realize that people still do comedy shows at clubs, and you don’t even have to put up with smoking nowadays if you don’t want to.

 

  • Understand Human Nature – When you know how humans really behave, on average, it’s a lot easier to see what is happening to you through the eyes of experience. When you understand that this is just how things are, it is way funnier than when you think it’s only happening to you.

 

The great thing about bringing more laughter into your life is that it pays off in numerous ways. It will lower the stress you’re experiencing, which will lessen your chances of experiencing stress-related diseases like obesity that lead to serious cardiovascular disease. Not only that, but it’s like you’re also doing a ton of sit-ups to your stomach muscles. It’s a way to get in shape that doesn’t feel like work at all.

Cultivate The Daily Habit of Asking for Help

Emulating what rich folks do isn’t always best for people who want to live a principled and moral life. However, you can learn how to give yourself an advantage by studying what rich people do differently from what poor people do. When morality and reality collide, it’s a sign that the habit is one that you need to incorporate into your daily life.

 

One super clear thing is that rich people are not afraid to ask for help. Of course, many rich people do not even realize how much support they get, but let’s think about this and then let’s find ways to cultivate the habit of asking for help in your life that is both moral and enriching.

 

Do Not Trade Hours for Dollars

 

While most people you hire will often provide an hourly rate, when you get paid for something, don’t charge by the hour. Instead, figure out what the value of the service is to the recipient and charge what the market will allow. A lot goes into being able to offer the service such as education, experience, connections, and so forth that differentiates you from the next person.

 

Perception, time, education, experience (and so forth) is the reason someone like Bill Gates can command a year’s average salary for a short speech, or a surgeon can charge six figures for an 8-hour procedure – it’s not just about the time. Never has been, but it’s something often taught to the average person to justify low wages.

 

Delegate To Willing Family Members

 

I don’t mean to be stereotypical so if I’m wrong, let me know in the comments, but this advice will probably resonate most with the women. Men are really good at delegating tasks to family members despite their net worth. Women are not as good at doing that, although the habit, according to research, is more prevalent in higher-income earners.

 

We can argue about it, but the best course of action is to think about and narrow it down to only considering what you can control and what you cannot control. You can only control your actions and reactions to things. You can’t control someone else at all. So, if you are feeling resentful in any way against your family because you feel like you are taking on too much work at home, speak up and start delegating just like other confident people do.

 

Outsource To Experts

 

When money is not a concern, the things you spend your money on are different than when you are struggling. Those who are struggling tend to spend more on housing, healthcare, and food, while those in higher tax brackets spend more on experiences and downtime than the necessities of life. However, even so, they are more productive, and this is because they aren’t afraid to outsource to experts to let them do what they do, giving them more free time to have amazing mind-opening experiences. Of course, having time to experience more fun and joy increases their perception of happiness. Set income benchmarks that signal time to outsource all the things you don’t need to be doing to meet those goals and beyond.

 

If you don’t like doing something, stop doing it. Don’t be ashamed of not wanting to clean your own toilet. There is someone out there who values their toilet cleaning skill and who wants nothing more than to be paid good money to clean your bathroom. The same can be said about literally anything in life. If you like doing it, keep doing it. If you don’t like doing it, stop doing it and find someone willing to trade something with you to do it, either money or something else of value.

 

How to Outsource to Save You More Time

 

Eat One Meal a Week with Your Extended Family or Close Friends

One thing that is very important for your long-term happiness, even if you’re the biggest introvert alive, is the strength of your relationships within your family and your connection to the world at large. Study after study shows that maintaining a connection to others regularly is essential for health and happiness and is directly correlated with longevity.

Positive Attitude

A favored way to stay connected to someone is through sharing a meal. Everyone has to eat, and eating is an emotional experience for human beings. When you share an emotional experience with other humans, it connects you. This is probably why we’ve invented so many food-related holidays and even associate funerals with food.

 

Along with other positive ways to connect like phone calls, emails, and text messages – enjoying a regular meal with those who are important in your life, or those you desire to be important in your life, will make a huge difference in how connected you feel to them and how connected they feel to you.

 

If one of your long-term life goals is to have strong, loving, and powerful relationships, you know that focusing on the long term is the most effective way to impact this part of your life as it’s what you do over time that impacts today, and what you do today that impacts tomorrow. How your relationships feel about you will be about combining the last memorable connections weighted toward the last time you were together.

 

Since you understand this and want to start now forming daily habits that change your life and set you up for success, start setting aside one day a week, at a minimum, for enjoying a meal with someone in your extended family or to share a meal with someone outside of your family.

 

One week it might be that you enjoy lunch with Aunt Alice, and the next week it might be drinks and wings with a business connection – it’s okay to mix it up as long as you make it a habit to clear your schedule to enjoy a meal with someone outside your immediate family on a weekly basis.

 

This one addition to your calendar and act will keep you connected to the world at large and expose you to new ideas and thoughts, as well as solidify a deeper connection to those you choose to meet again and again. Plus, it may even push you out of your comfort zone and allow you space to discover new things and interests.

Write Down 3 Things You’re Grateful for Each Day

Daily Mindset Habit: Own Your Own Happiness

Growing up watching stories about heroes saving others, or people finding their “other half,” or worse, watching your own family member waste away after the love of their life dies as if the life they have of their own is without value.

 

The truth is, love is great, and you should experience all the love you want to, in all its forms, but how other people feel about you should not define your happiness. You define your happiness, and it’s what you do or don’t do and ultimately how you feel about yourself that makes you happy or not happy.

 

Once you start practicing the daily mindset of owning your own happiness, the world will open up to you in ways that you may not have considered. To accomplish owning your own happiness, practice each of these attitudes each day.

 

Accept Yourself

 

Getting to know you also means that at some point, you have to accept who you are, flaws and all. That doesn’t mean you use the flaws as an excuse. No – instead, you discover ways to overcome the flaws. If you’re short, you get a stair step to help, and you don’t give up.

 

No one is suggesting that you accept anything that is changeable about yourself. Whether through exercise or surgery, if you can change something and determine it’s important to change it, do so. Do it because you think it’s important. Otherwise, accept who you are as you are now.

 

Fix Yourself

 

As mentioned above, while you are self-accepting about things that you can’t change, after all, you’re born who you are born to be, and you cannot change much, but what you can change and do have control over is very powerful. When you identify things you don’t like that you can fix, decide right away to start fixing it by adding daily habits that help into your schedule.

 

For example, if you’re self-aware enough to realize that you tend to pack on extra weight around the middle, which is a health issue, and your long-term plans include living until you’re 90 despite your genetic predisposition to heart issues adding in daily heart-healthy activities, and eating a low-fat vegan diet will pay off big time over the years even though it feels like a very small change today.

 

Express Yourself

 

One thing that shows that a person has manifested into a complete adult human being is expressing who you are without shame and concern about other people’s feelings. This does not mean you lack empathy either, and it simply means that you don’t ask permission to be who you are, and you’re not afraid to set boundaries surrounding how people behave around you.

 

The way this may look in your schedule today is a 30-minute anti-anxiety meditation session an hour before you meet up with your mother-in-law. You want a good relationship with her. You know it’s contentious, so you do all you can to calm yourself before the meeting, and then you’re in the best possible position to have a good day.

 

Finally, the more you value yourself, the happier you’re going to allow yourself to become. People who value their time and themselves aren’t afraid to say no to what they have no joy in doing. They are not people-pleasers, they’re self-pleasers, but they have a high level of morality too in that they’re empathetic to others, but they’re not going to be used or walked on.

 

Schedule Your Daily Activities Based on Your Goals

Developing daily habits that drive success sounds complicated, but the truth is, when you break down your actions based on what you want to achieve and then distribute that action realistically into your daily to-do list, success will start to feel almost automatic.

 

Turn Daily Planning into a Habit

 

Every morning first thing, it’s important to take a look at the to-do list that has been created based on the goals you’ve set at other times. Putting the actions, you need to do in order of importance and based on today’s reality is important to help avoid any roadblocks to achieving the goals you’ve set.

 

This type of planning should only take about five minutes and consist of simply opening your scheduling method, whether it’s paper or digital, and double-checking the schedule for any bottlenecks or issues. You can then rearrange things on the fly to ensure ease of success.

 

All To-Do Lists Need to Be Goal-Based

 

If something made it to your to-do list, it needs to be based on the goals you’ve set for yourself. For instance, if you have the goal of losing 50 pounds by a certain date today in your calendar, you might include your daily calorie limit, your daily moving goals, and your hydration goals.

 

If it’s related to a deliverable for work such as getting 10,000 edited words to your book editor by a certain date, then you know simply by looking at the schedule because you’ve set aside the time to devote to the future goal. It’s all on the to-do list.

 

Break It All Down into Small Micro Tasks

 

When you have the deliverable or result that you want described in great detail as part of your SMART goal-setting process, and it is easier to break down each goal into smaller micro-tasks resulting in your to-do list for today.

 

Consider Your Week, Months, and Years as a Whole

 

When you do your daily planning, you’ll also want to schedule weekly, monthly, quarterly, and yearly planning to help you get a big picture look at all the balls you have in the air. These longer times for planning should be scheduled to ensure that you don’t have bottlenecks and are taking control of the things you have control over.

 

Schedule Everything

 

Remember, you want to automatically schedule the work and actions you need to develop your goals and objectives. But don’t just focus on one aspect of your life.

 

Instead, you want to schedule everything in regarding everything to do with your life, whether it’s time with friends, which will be part of your long-term goals of building strong relationships, or 45 minutes of fast walking because that’s part of your long-term goal to stay healthy – taking the time to schedule every action you will take will assist in building daily habits that lead to success.

 

Have No More Than 3 Daily Priorities

 

While you will schedule everything, even if it’s a nap break, you want to only put up to three things as your daily priority. Setting daily priorities should only happen the week that you’re looking at the schedule and perfecting it. The main reason is you cannot know what a priority will be for next Monday if you don’t know that your spouse will be sick.

 

Try Different Productivity Methods

Free and Low-Cost Automation Tools You Can Implement Today

Part of creating a schedule and making it work is learning how to be more productive and get things done. Everyone has a sworn-by method. The best thing is to experiment with other methods. Try a new one each 30 days until something sticks with you.

 

Some methods to try include the Pomodoro Technique, Block Scheduling, and the Eisenhower Matrix.

 

Use The Right Planning Tools

 

It doesn’t matter if your chosen planning tools are paper or digital as long as you use the tool and work for you. Try different tools. Some people swear by Google Calendar, and others hate it.

 

Finally, eliminate distractions so that you stick to the schedule you have ended up with each day. Technically if your daily activities are organized first based on your long-term and short-term goals, then each day, the actions you take will be impactful, trackable, and 100 percent within your own control to do or not do.

Learn The SMART Goal Making Process

Proper goal setting is one of the most important skills you can learn in terms of how much goodness it’ll add to your life. By learning this goal-setting system, you’ll gain a sense of direction so that you can organize your resources in a way that helps you reach your goals.

 

When you craft a SMART goal, the way you phrase the goal helps you focus on what’s important so that you can make decisions about the actions you’re taking in a way that impacts your goal. Not only that, but the goal also provides the motivation you need to take the small daily actions toward success.

 

Example of a SMART Goal: “By Sunday night, I’m going to increase my total weekly word count from 7000 words to 10,000 words a week by adding 427 words a day to my normal daily 1000-word goal.”

 

  • Specific – The goal you set has to be very precise in order to help the person reading the goal understand and become certain about the expected impact or deliverables. Ask yourself questions to get this right, such as: What am I doing, why am I doing it, what do I need to do it right?

 

  • Measurable – As you craft the goal, you also need to use numbers that allow you to judge whether or not you’re reaching your objectives. Numbers like time, range, weight, steps, and so forth all make sense.

 

  • Attainable – Don’t bother setting impossible goals. If you have never walked an hour a day in your life, don’t start with that as your goal. Instead, start with five minutes and then craft a plan to add on a minute a day until you reach your goal of walking an hour a day.

 

  • Relevant – Also, each goal that you make has an overarching objective you’re trying to accomplish. For example, if you’re trying to write a novel writing the words is just one aspect of the novel publishing goal, but it is directly related.

 

  • Timely – Never leave a goal timeline open-ended. Even if you have to adjust the timeframe due to reality, the truth is we all fill up the time we give ourselves. If you give yourself three hours to check the mail, you’re going to take three hours. Tighten up your timelines to create a schedule that includes structured action that is easy to habituate – no motivation needed.

 

As you craft your goals, consider who will do the actions that help you reach the goal and think about what you really want to accomplish. When you do that and create a realistic time frame for it all to be done, you’re more likely actually to achieve the results you want and need.

Better Goal Setting Tips for Maximum Productivity