3 Reasons to Automate and Outsource

As a business owner, it’s important to understand what your expertise is. If you’re spending time in areas that you lack skills or information, you may be making mistakes that you don’t even realize you’re making while sacrificing what you are good at doing.

 

When you understand the core business, you will know what you sell, who you’re selling it to, where your buyers are, and how to find them. You’ll also know how you’re going to distribute the product or serve the customer. Additionally, you know how you stand out from the competition, and you use that to your advantage by differentiating yourself in the marketplace.

 

Remove Bottlenecks

 

When you start to automate and outsource tasks in your business as you develop each process, you’ll start to notice that bottlenecks are a thing of the past. Because the truth is, in most small businesses, especially those run by people starting them from home with no business experience, the bottleneck is the business owner.

 

Sometimes lack of skill causes the roadblock. Sometimes they just lack desire or energy because everything becomes so overwhelming. But whatever the reason, if you are engaged in organizing and planning as business owners should do and focused on automating and outsourcing, ensuring that others are responsible for doing, you’re going to get more done.

 

Reduce Errors and Mistakes

 

When you work with software, fewer mistakes will happen once you set it up correctly. Even outsourcing to an expert will ensure that mistakes and errors are less likely to happen. The main reason is that you’re going to use software that is tried and tested, and you’re going to hire people who are experts.

 

The truth is, hiring experts or using automation software can reduce your errors and mistakes so much that the cost will produce an amazing return on investment. You’d probably spend a lot more time worrying over the issue than your customer service expert or the automation software will. But you’ll get superior results in the end.

Setting Boundaries: It’s Not Selfish to Go After What You Want

Spend Time on Higher Value Projects

 

This is the biggest reason of all to automate and outsource. Focus on your primary business, which is the core of your businesses’ existence. As a business owner, while you may need to do things in your business as a job, once you reach specific benchmarks, you should hand those tasks off to machines or to experts so that you can spend time on projects that produce a much higher value for yourself such as business planning and idea generation which is the key to business growth.

You live in an amazing time to be a business owner. You can find plenty of technology to implement in your automation plan and plenty of people to hire in your outsourcing plan. Figure out what you want to do, set your goals for doing it, and then follow through.

 

What Do You Do All Day?

 

As a business owner, you have a lot on your plate. But, in order to figure out how to automate your business, you first need to know in detail what you do all day long so that you know which tasks can be automated, should be automated, and even whether it’s something you should be doing at all.

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Stay focused

In every business, you will have daily tasks, weekly tasks, monthly tasks, and even yearly tasks or quarterly tasks. The best thing to do is to get out a calendar and enter the items you know you have to do.

 

For example, you have to pay quarterly taxes, and you have to balance your books at the end of the month. You must buy a business license each October or January depending on your location and the rules and laws in your area. Whatever it is that you know for sure has to be done, enter it into your calendar, blocking off the approximate time it will take you to do it.

 

But there are also the daily things you do that generate your income. When it comes to generating income, it’s essential to specify which actions you are doing that generate income and which actions you’re doing that support generating income. Go through the steps you take in your day and write down what you’re doing, step by step.

What’s Your Job as The Owner of Your Business?

 

Coaches Example

 

Ø  Business: Coaches retired teachers starting a second career as independent course and project designers.

 

Ø  Morning: Checks the mail, email, and Trello to find out if there are any fires to put out this morning before paying any bills due for the day. Calls her group coaching clients for the weekly hour Zoom group coaching session. Writes 7 product educational and nurturing emails for a new one-on-one coaching product to market to her group coaching clients.

 

Ø  Afternoon: Records part of an online course in development. Transcribes the group call and sets up her part as a standalone presentation video.

 

Ø  Evening: Answers coaching client questions for those who signed up to receive daily emails and schedules them to be delivered in the morning.

 

As you can see, this is just one day out of an entire year and is not representative of all the money-making tasks this coach does, nor is it a complete picture of what happens in the business overall. But it does give you a great idea about where to start automating and even outsourcing. Once you see what you’re doing visually written out, it’s a lot easier to figure out places that you can improve your process. Take the time to write out every process you do each day that you do them. Once you’ve documented the different activities you do each day, you can identify what needs to be perfected and then automated or outsourced or both.

What’s Your Job as The Owner of Your Business?

As a small business owner, you probably think that you have a lot of jobs to do. Some people like to describe the job of a business owner as one that wears many hats. As the saying goes, sometimes you have on your salesperson hat, sometimes you have on your finance hat.

 

It depends on what is happening what your job is at any moment. However, your main job description as a business owner is to plan and organize the daily operations of your business.

 

On any given day, you may be responsible for:

 

  • Developing your business plans
  • Arranging financing
  • Hiring staff or contractors
  • Reviewing sales
  • Developing marketing strategies
  • Overseeing daily activities
  • Identifying opportunities

 

All of these jobs represent your main function as a business owner, which is managing your risk.  In each of these jobs, you really don’t physically do anything other than analyzing what someone else did for you, whether it’s automation or human.

 

Therefore, when you realized that you don’t need to physically do the tasks that you design, your job as a business owner becomes a lot simpler and can be boiled down to risk management.

 

When you realize that your job as a business owner is really one of risk management, it becomes a lot clearer what your main function is as a business owner. Realistically, you may have to wear a lot of hats at first, doing the tasks defined for each, — but it’s your choice to do the projects yourself or not as a business owner.

 

In fact, one can argue that it’s best for a business owner not to physically do the tasks that don’t require them since you only have so many hours in the day. It’s always, or should always, be less expensive to outsource or automate where you can. But you do have to start someplace, and most small business owners start out doing all the tasks themselves.

 

In any case, it can help to understand that finding and setting up automation in your business is one of the roles you play as a business owner. By doing so, you’re going to reduce risks associated with your business because you’re going to ensure those tasks get done in a timely fashion by someone (or something) who knows what they’re doing.

 

The more you can automate, the fewer things you have to outsource, and the bigger and better you can build your business because you’re going to free up your time to do more of what an owner does instead of the tasks involved in each area. After all, one of the reasons you started your own business is so that you can have more work-life balance, right?

 

One can argue whether the idea of balance even exists, but it’s clear that if you’re doing the job of 10 people, it’s hard to find that time freedom, much less anything resembling balance. In fact, you’re very likely to get burned out if you’re a small business owner who thinks that you have to physically do everything in your business. Instead, realize that part of risk management is to find ways to free up your time so that you can devote yourself to discovering new opportunities for your business.

 

 

What’s Your Customer’s Buying Journey

 

One of the first things you need to learn about your business is your customer’s buying journey based on the sales funnel. Big businesses like to call this their customer relationship management pipeline. They tend to use a few basic pipeline structures that follow their customer’s buying journey from awareness to delight.

 

The truth is that no matter what type of business you have, the basic sales funnel is the same and defines the buyer’s journey.

 

  • Awareness
  • Interest
  • Consideration
  • Decision
  • Delight

 

Map your customer’s potential journey so that you can visualize where you need to place touchpoints. For example:

 

  • Awareness – Sync your favorite apps such as Google Sheets, Aweber.com, and other apps using software like Automate.io or Zapier.com to deliver the right content at the right time based on the customer’s behavior.

 

  • Interest – Automatically deliver email subscribers content that teaches them about the products and services you offer via your email software as well as your website using auto sequences and conversational chatbots.

 

  • Consideration – This is when the buyer really wants what you have to offer, and it’s your sale to lose or gain. You can automate content delivery that asks for the sale, such as delivering a free webinar to them. Using the right software, such as offered by HubSpot Automation and others, you can even let the software generate new one time offers based on their behavior.

 

  • Decision – Depending upon the type of business structure you have, whether it’s a course or a physical product or not, you’ll want to help them make the choice to buy by setting up automated discovery call appointments. You can synchronize your website with scheduling software like Acuityscheduling.com to let your customers schedule their own call.

 

  • Delight – Finally, you can create a whole new funnel to use during the post-purchase stage in order to elicit customer delight. When you delight your customers, they’re going to make more purchases and recommend others to you. One way to do this is to automate the onboarding of new customers so that they receive enough information to want to stick with you.

 

People add different steps along the way to each of their funnels based on the path the buyer likes to travel on their buying journey. Each step is a chance to streamline and automate part of the process. To make your customer’s buying journey successful, you’ll hopefully lead them through the entire process past the point they decide to buy your product to include customer delight, loyalty, and advocacy when it’s appropriate.

 

 

WALKING WITH A PURPOSE

 

One way to make walking not only healthy but also beneficial is to find charities to walk for. Basically, the way it works is you find the charity and set up the walk by asking your friends and family to donate to the charity based on the number of miles you walk. This type of walking gives you extra incentive to get in shape, stay in shape, and keep walking.

 

Use an App

 

A great app for this is called Charity Miles. Basically, you just download the free app, which is suitable for both Apple and Android operating systems. Set up your account and choose your charity. It will track your movements and report to the system. When you walk, it tracks it and sends the earnings to your charity of choice. You can find sponsors through the app as well as by asking friends, family, and small local businesses to sponsor you.

Link – https://charitymiles.org/

Seek Out the Charity

 

If you already know what charity you want to walk for but you don’t want to use one of the apps, you can reach out to start your walking for a charity event by contacting them directly to work out the details. Some charities already have yearly walking events that you can join and sponsor in your local area. You can look for more charities at ACTIVE.

Link – https://www.active.com/

 

Set Your Goal

 

Set your walking goals based on how much money you want to make and how much buzz you want to create for the fundraiser. You can make it challenging or fun depending on the audience you want to attract. Some people prefer a leisurely walk with food and lots of talking, and others want a fast walking race.

 

Be Aware of Your Fitness Level

 

Before you start, you want to know about your fitness level. Can you walk for long periods without an issue? Even if you can only walk 30 minutes at a stretch, you can still raise money for your favorite charity, but knowing this level can help you set more realistic goals.

 

Train for Your Fundraiser

 

One way to ensure you meet your goals is to train for the fundraiser. If you want to walk a 50K for the fundraiser, you should work your way back from the date of the fundraiser and set up a training program that gets you to that goal when you’re ready to do it. For example, you may want to add 100 to 1000 steps a day until you can make it.

 

Be Ready to Motivate Others

 

When you are doing a charity event (even if you’re using the apps available to do it), you’ll make more money for your organization if you motivate your sponsors and your team if you have one by training, ensuring you are prepped and ready, and having high spirits about your goals and what you’re doing.

 

Don’t forget that there are already yearly walks for many charities. You can find out more about walking for charity by approaching specific charities directly or using Charity Miles or ACTIVE mentioned in this article.

 

 

11 WAYS YOU CAN INTRODUCE WALKING IN YOUR DAILY LIFE

Many people claim that the reason they cannot walk more is their busy schedule. However, the truth is, the things you make time for are the things that get done. By planning for roadblocks and developing a plan to overcome them, you can fit walking into your daily schedule seamlessly without much trouble. Just follow these tips.

 

* Walk during Lunch – You shouldn’t miss your food break, but you can eat a sandwich or fruit and walk at the same time. If you have a flexible office, another alternative is to walk during lunch and eat at your desk while doing your work.

 

* Only Watch TV while Moving – If you like to watch TV, make a rule that you can only watch while moving. You can walk on a treadmill, or you can just march in place during the show. That is going to bring lots of extra walking into your life.

 

* Listen to Audio Books – If you like to read, instead of reading buy audiobooks, then make a rule for yourself (and even your kids) that you can only listen while walking and moving.

* Start Your Day Right – Get up 30 minutes early so that you can work in a 20-minute speed walking session before your shower, coffee, and breakfast. By starting your day right, you’ll be ahead of the game.

 

* Walk Instead of Email at the Office – If you work in an office building, you probably send a lot of emails back and forth. But if you know that the person you send the email to has to print the document, you can print it yourself and then walk it to them to get in those extra steps.

 

* Park Your Car Further from Your Destination – Always park as far from an entrance as you can and then walk to it. That is going to add a lot of steps, plus it’s going cut down on stress in parking lots. You’re less likely to be involved in an accident if you park far from the crowd.

 

* Get Off the Bus Early – If you take public transport, don’t get off at your stop but get off early in an area that is safe for you to grab 15 extra minutes of walking.

 

* Walk to the Store – Do you live near a minimarket or some sort of convenience store? Instead of grabbing the next carton of milk by driving to the store, just walk to your local store. Even though it cost more money there, the added benefit of walking and using less fuel makes up for it. Use a backpack to carry your groceries home safely.

* Keep Your Gear with You – Keep a set of walking gear in your vehicles such as shoes, socks, and clothing, so that you can dress for walking any time you want to.

 

* Add Walking to Your Daily Family Time – Walking for 20 to 30 minutes after dinner used to be a time-honored tradition for families who lived in the suburbs in the days of wrap-around porches and close community connections. You can still do that with your kids and partner to add walking into your day while also spending time with the people you care about.

 

* Avoid Sitting When Waiting – If you must wait on people for appointments, instead of sitting, take the time to pace and walk. Even if you just march in place, it will make a difference.

 

Any bit of movement you can squeeze out of your day is beneficial to your health mentally, physically, and spiritually. You’ll feel better about yourself the more you can walk, and it’s going to show to others in your appearance and your health.

 

 

8 TIPS TO BRAVE THE WEATHER WHEN WALKING

 

The thing that often puts roadblocks in people’s way when it comes to establishing a firm walking routine is the weather. These tips will help you navigate and plan for that happening – because it will happen. That way, nothing gets in your way. Remember, if you have a plan you can implement it.

 

It’s Raining

 

When it’s raining and wet outside, it’s tempting to say you’re not going to walk out there. Certainly, you don’t have to – you can walk in a mall, at a gym, and in other indoor areas if you want to. However, walking in the rain isn’t generally unsafe.

 

It’s essential, like any other time, that you dress for the weather. If it’s raining, wear rain gear for walkers so that you can still use your hands to protect yourself from a fall. You might be surprised that walking in a gentle rain when it’s above 60 degrees F outside can be fun.

It’s Snowing

 

One issue with snow is the cold and the potential for ice. Check the weather to ensure it’s not too cold, and there are no warnings about dangerous cold. Even if it’s at freezing doesn’t mean you cannot walk if you have the right clothing and shoes on.

 

Take shorter, smaller steps to avoid slipping, and wear the right gear to protect you – including the correct type of shoes and outerwear to protect against wind and wetness in order to keep your body safe.

 

There’s Ice Out There

 

One of the times you might want to consider skipping walking outside is if there is ice or there is a significant wind chill factor. If you do find yourself walking on ice, it’s important to take smaller steps that are more like marching than walking normally. This will help you avoid slipping.

It’s Hot as Heck

When it’s hot outside, you can still walk. However, it is important to understand that there are times that it’s best to stay out of the heat. The main thing about heat is to ensure you wear the right clothing as protection, are drinking enough water to stay hydrated, and that you protect your skin and head from the heat.

It’s So Humid

 

Walking when it’s humid will make it feel much hotter and less comfortable, but you can still do it. You may need to walk slower, drink more water, and take more breaks. Wear thin cotton clothing so that it helps wick away the moisture from your body so that you can avoid chafing and blisters on your feet. Consider taking a change or two of socks for a longer walk.

 

There Is No Humidity

 

While it’s always more comfortable outside even in hot weather when there is low or little humidity (as in the desert), drinking enough water is even more important. You should wear clothing to cover your entire body and your head to keep cool, plus plan on taking at least a gallon of water with you for each hour you plan to walk. You need way more than the eight glasses a day in this type of climate; in fact, you may need up to 30 cups of water.

 

It’s Cold Outside

If it’s cold but not snowing or raining, walking is a good thing to do. If it’s not too cold to be outside safely (look at your local weather information), you can walk like you usually do even if it’s down as low as freezing if it’s not too windy or bad weather. Dress appropriately and you’ll be fine.

It’s Just Not Safe Outside 

 

If you have determined it’s just not safe for you to walk outside, or you simply don’t want to due to the bad weather, you don’t have to. You can go to a gym with an indoor track, the local indoor mall, and other indoor areas to walk, including a treadmill in your home when needed.

 

Walking in inclement weather is not hard to do. You simply need to dress accordingly and take enough water with you to keep yourself hydrated and healthy. If it’s too uncomfortable, you can do just as much walking inside if you prefer.

9 TIPS TO ENJOY WALKING

 

No matter how good something is for you, sometimes it can seem boring. Many people love walking but if you’re having issues getting into it, consider these tips for making walking more fun.

 

  1. Try New Walking Trails – Giving your eyes and mind more to see is a great way to make walking more fun. Try walking around a historical neighborhood, walking on a mountain trail, or following someone else’s trail that they’ve documented through one of the walking apps.

 

  1. Play a Game – Many people love playing games to walk. Organize a scavenger hunt and other activities that incorporate walking. That way, you can get others involved in the fun and get more steps in.

 

  1. Pick Up Trash – One way to do good and walk more is to adopt an area that you pick up the trash in. This will slow your pace, but it’s an excellent way to get in the steps you need while also doing something great for the environment. And if you’re lucky, you live in a recycling area which might enable you to earn some cash by recycling aluminum and glass that you find.
  1. Reward Yourself – Set up periodic rewards for yourself. For example, if you reach 50,000 steps before Friday during the week, set up a massage to reward yourself for reaching your goals.

 

  1. Hunt for Treasure – Many people love geocaching. Basically, people are hiding things to see all over the world in places people like to walk or hike. Finding a treasure can make walking fun. To find out more, visit this site: https://www.geocaching.com/play

 

  1. Take a Friend – Arrange friend dates for walking. Taking a new friend on each of your walks is a great way to catch up since you can talk while walking fast and getting in a workout.

 

  1. Add Power Walking Intervals – It can really take your walk to the next level if you incorporate different styles of walking into your program. Try walking fast for one minute, then walking at your average pace for ten. If it’s safe, drop and do some push-ups every ten minutes to make your walk more challenging.

 

  1. Count Your Steps – Counting your steps using a pedometer is a great way to challenge yourself and to add fun to the walk. When you can compare your walking with others by using one of the apps like Fitbit.com and participating in their community, it can become more of a challenge and therefore more fun.
  1. Track Your Progress – When you track your progress, it’s fun to see the results. Take your weight and measurements before you start a new walking regimen. Periodically check up on your stats from the steps you took, to the trails you followed, to the way it’s affecting your body.

 

If you are really having struggles, find a way to incorporate walking into your day that is more natural. For example, park far from the entrances, walk to the store instead of Ubering, and incorporate walking into every part of your life when you can instead of using modern conveniences.

 

6 TIPS TO CONSIDER WHEN POWER WALKING

 

Speed walking, power walking, race walking… These are terms that describe walking very fast without running or going into a jog. The main reason for speed walking over running and jogging is the damage that running can do to your body. Speed walking is a low-impact way of exercising that enables you to get more out of your walking workout.

 

Here are tips to follow if you are a beginner to make sure you get the most out of this type of walking.

 

* Stay Hydrated – Start your walk hydrated and then drink small amounts throughout your course. Don’t over hydrate yourself by drinking too much, but keep a keen eye on the amount of fluid you are ingesting to ensure your body stays optimally hydrated.

 

* Your Posture Is Everything – When you are speed walking, it’s imperative to keep your posture correct. If anything hurts, you may be doing it wrong. It can help to have someone checking in with you. Your spine should be straight, you should not be leaning forward or backward, and you should look straight ahead (not down). Keep your chin up so that you can reduce pain on your neck and back.

* Keep Your Form – The way to walk when you are speed walking is different from your standard walking form. You need to relax your shoulders, keep your spine neutral, and keep your core tight. Ensure that you take natural strides that cause you to roll from your heel to your toe, giving you lift from your toes. When you want to go faster, don’t make your strides longer – just quicker.

 

* Wear the Right Shoes – You still need walking shoes that fit you well. It can help to go to a real shoe place to get fitted correctly with the right type of walking shoe. You also need to replace them every 300 to 400 miles of walking to ensure proper protection.

 

* Start Small and Add Daily – Don’t try to start speed walking 10,000 steps in one day. Instead, work your way up to it. You can add some speed walking into your daily walk for a minute or two at a time, working your way up until you are doing the entire course speed walking.

* Find a Coach – You need to mind your form so much that you probably should at least find a coach or someone who is an experienced power walker to demonstrate and then check how you do it so that you don’t injure yourself. It is quite a challenge to learn the new form and way of walking.

Because running is so hard on the body, with runners causing an impact on their limbs many times over their own body weight, speed walking and power walking can give you the same health benefits without the wear and tear and problems that running can cause.

6 WAYS YOU CAN TRACK YOUR PROGRESS

 

When you are truly committed to something, the best way to succeed is by making goals and then measuring and tracking your progress toward reaching those goals. Most life coaches love the saying, “If you fail to plan, you’re planning to fail.” And, whether you like it or not, that’s the truth. If you want to succeed in your walking plans to improve your health goals, then track your progress.

Walking

Let’s look at some different ways that you can track your walking progress.

 

* Buy a Pedometer – There are many different types of pedometers out there. You can get one for about ten bucks nowadays. A pedometer counts your steps for you so that you can simply wear it all day or when you are exercising to ensure you are getting as far as you want to get each day.

* Write in Your Calendar / Planner – A low-tech way (unless you use an online calendar) is to simply write down in your calendar how far you walked each day. That way you can ensure you’re hitting your daily goals, which will also ensure you reach your long-term goals. Even if you are using an electronic means of tracking, sometimes it’s more motivating to see your calendar filled with walking data.

* Join an Accountability Group – On Facebook and other social media platforms, there are numerous support and accountability groups for walkers that you can join. You can tell the group your goals and sometimes find a mentor that will hold you accountable in your walking goals.

 

* Get a Fun Tracker Like Fitbit – Fitbit.com offers not only an app that is essentially a pedometer, but also more features such as joining with others to track your walking, sharing your walking, and meeting up with others who love walking.

 

* Get Fun Personal Training Software – Need even more motivation to track your progress? A fun app that can help you stay motivated is called Endomondo. You can sign up for free, and it’s like having a personal trainer in your pocket each day while you’re also keeping track of your progress.

Link – https://www.endomondo.com/

* MapMyWalk – This is an app that tracks your walking progress. However, it’s even more than that because you can find walking trails in cities across the world that you might want to try. Plus, you can keep track of your time and distance with the app.

Link – https://www.mapmywalk.com/app/

 

Tracking walking progress is essential to ensuring your success with walking for health issues. The only real way to be sure you are doing what you have set as your goal is to double-check your progress using any of these methods. If you write it down and look at it regularly, it will motivate you to do more.