Category: Marketing

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Why You Need To Mail Your List Regularly

I have a question for you. How often are you mailing your list? Do you sit down once a month to create a newsletter for your existing subscribers? Or are you waiting to reach a certain number of subscribers before you even start to mail? If so, I think you’re making a big mistake.

 

Mailing lists only work when you use them to get in touch with your subscribers regularly. If you wait too long, they’ll forget about you. When you’re no longer relevant or important to them, they’ll unsubscribe, or worse, mark your emails as spam. Yes, even if it is something they opted in to receive. People forget. It’s your job to stay on top of mind. And you do that by emailing them regularly.

 

Mailing once a week is a good start for most people. If you’re not crafting email messages for your readers regularly right now, start there. Send out a message and let your readers know what to expect. Good mailing lists are all about setting and meeting expectations. Tell them that you’re excited to kick things off and that you’ll have something fun and valuable stuff to share with them each week. If possible, set a date and time and tell them to keep an eye out for your emails. This will do wonders for your open rates. For example, you could tell them to look for a new message from you every Wednesday morning. Then deliver on that promise.

 

Meeting expectations builds trust. Not only are your subscribers more likely to stick around, open, and read your emails, they’ll also trust you when you make an offer or a recommendation. That means you’ll start to see more clicks and sales on your affiliate links, and of course higher conversions on your own product offers. Build that relationship with your target audience and move people from prospect to customer, and eventually to a raving fan by staying in touch regularly via email.

 

And here’s a little bonus tip. Ask your readers to share you with others. Every so often invite them to share your opt-in page or even ask them to forward one of your emails to people they know who may be interested in the topic. Keep it light and casual and don’t overdo it. You’ll be surprised how quickly your subscriber list will grow when you enlist the help of current readers.

 

To get started, commit to an email schedule. Start weekly and stick to it for a couple of months. Use the email schedule features of your autoresponder service to make sure it happens even if life gets crazy. Don’t miss an issue and work on building that reputation of being reliable and consistent and see what happens. I think you’ll be hooked.

How to Optimize Your Email Subject Lines

 

 

 

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Keep Readers And Search Engines Happy By Publishing Content Consistently

One area where consistency will start to pay off quickly is when it comes to your website or blog. Putting out fresh content regularly is great for both your readers and search engines. Both will reward you for your hard work in their own ways. Let’s take a look.

 

Let’s start with the golden grail of web development. Free search engine traffic. We all want Google to send us as many new potential customers as possible, right?  They in turn want to send the freshest and most up-to-date information to their customers. Who are their customers? People who search for something via their search engine, of course. And it’s the search engine company’s job to ensure they deliver the best possible result. What does that have to do with you and consistency? Great question!

 

When you update your site regularly, you’re showing the search engines that you are up to date and relevant. This isn’t an article or blog post on a site that’s been sitting there for ten years and could be outdated. This is something you’re actively working on and the search engines will reward you by giving you higher priority over dormant sites. Of course, there are many other factors that go into ranking, but the easiest thing you can do to improve your SEO is to create content consistently.

 

Just as important is nourishing the relationship you have with these readers. Think back on the last time you’ve landed on a new blog or website through a Google search. Assuming the content was up to snuff, you appreciated the information, but you were probably a long way off from considering buying from this site or even giving them your email address. But if you were curious enough to browse around, you may have become interested enough to bookmark the site, or at the very least have it on your radar when you come across it again later. By the way, making sure that happens is becoming easier with targeted advertising like FB ads for example. But that’s outside the scope of this post.

 

When you update your site regularly, you’re training your website visitors to come back for more. They’ll get in the habit of visiting and reading often. Of course, that’s not going to happen with every single person who comes across your site, and that’s okay. You want your ideal target audience, the people who are really interested in what you have to share. You’ll get their attention by publishing regularly and as they read and engage with you on your blog, they’ll move closer to becoming a subscriber and then a customer.

10 Content Marketing Tips for Email Marketing Success

Of course, as an added bonus all this content you’re adding regularly is out there attracting new people through search engines, social media, and other people sharing links to your valuable content. That’s why you want to publish consistently to continue to grow.

 

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Learn to Laugh More Often

Sometimes you can make yourself feel happier and more successful by simply seeking out more laughter. A daily habit that will pay off big time is simply not taking life or yourself too seriously while finding ways to laugh about funny things even if they’re hard.

 

Developing the habit of laughter simply requires that you give yourself permission to laugh and let go and seek out more humor. Let’s look at several ways you can bring more laughter into your life.

 

  • Spend Time with Funny People – When you really want to feel light, there are likely people in your life that you can make sure you spend time with. When you hang out with funny people, it will rub off on you.

 

  • Try New Experiences Often – One way to bring laughter back into your life is to keep trying new things. When you open your life and mind to new experiences, you also open yourself up to funny things happening to you that are out of the norm of what might happen if you just do the same thing day in and day out.

Tips to Help You Practice Positive Thinking

  • Watch Your Favorite Funny Go to Sitcom or Movie – Sometimes, you have to pull out the big guns and watch a rerun of something that made you laugh when times were good. Bringing laughter back into your life in any way you can is a healthy habit that pays off for years to come.

 

  • See The Situation from a New Perspective – Everyone sees things from their own perspective and information bubble when you realize that you can become more like a child or a baby or a first-time parent by opening up your world to new ideas and perspectives.

 

  • Go to a Comedy Club Show – Choose the type of humor you like but burst through your comfort zone and go to a comedy show near you. You may not even realize that people still do comedy shows at clubs, and you don’t even have to put up with smoking nowadays if you don’t want to.

 

  • Understand Human Nature – When you know how humans really behave, on average, it’s a lot easier to see what is happening to you through the eyes of experience. When you understand that this is just how things are, it is way funnier than when you think it’s only happening to you.

 

The great thing about bringing more laughter into your life is that it pays off in numerous ways. It will lower the stress you’re experiencing, which will lessen your chances of experiencing stress-related diseases like obesity that lead to serious cardiovascular disease. Not only that, but it’s like you’re also doing a ton of sit-ups to your stomach muscles. It’s a way to get in shape that doesn’t feel like work at all.

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Cultivate The Daily Habit of Asking for Help

Emulating what rich folks do isn’t always best for people who want to live a principled and moral life. However, you can learn how to give yourself an advantage by studying what rich people do differently from what poor people do. When morality and reality collide, it’s a sign that the habit is one that you need to incorporate into your daily life.

 

One super clear thing is that rich people are not afraid to ask for help. Of course, many rich people do not even realize how much support they get, but let’s think about this and then let’s find ways to cultivate the habit of asking for help in your life that is both moral and enriching.

 

Do Not Trade Hours for Dollars

 

While most people you hire will often provide an hourly rate, when you get paid for something, don’t charge by the hour. Instead, figure out what the value of the service is to the recipient and charge what the market will allow. A lot goes into being able to offer the service such as education, experience, connections, and so forth that differentiates you from the next person.

 

Perception, time, education, experience (and so forth) is the reason someone like Bill Gates can command a year’s average salary for a short speech, or a surgeon can charge six figures for an 8-hour procedure – it’s not just about the time. Never has been, but it’s something often taught to the average person to justify low wages.

 

Delegate To Willing Family Members

 

I don’t mean to be stereotypical so if I’m wrong, let me know in the comments, but this advice will probably resonate most with the women. Men are really good at delegating tasks to family members despite their net worth. Women are not as good at doing that, although the habit, according to research, is more prevalent in higher-income earners.

 

We can argue about it, but the best course of action is to think about and narrow it down to only considering what you can control and what you cannot control. You can only control your actions and reactions to things. You can’t control someone else at all. So, if you are feeling resentful in any way against your family because you feel like you are taking on too much work at home, speak up and start delegating just like other confident people do.

 

Outsource To Experts

 

When money is not a concern, the things you spend your money on are different than when you are struggling. Those who are struggling tend to spend more on housing, healthcare, and food, while those in higher tax brackets spend more on experiences and downtime than the necessities of life. However, even so, they are more productive, and this is because they aren’t afraid to outsource to experts to let them do what they do, giving them more free time to have amazing mind-opening experiences. Of course, having time to experience more fun and joy increases their perception of happiness. Set income benchmarks that signal time to outsource all the things you don’t need to be doing to meet those goals and beyond.

 

If you don’t like doing something, stop doing it. Don’t be ashamed of not wanting to clean your own toilet. There is someone out there who values their toilet cleaning skill and who wants nothing more than to be paid good money to clean your bathroom. The same can be said about literally anything in life. If you like doing it, keep doing it. If you don’t like doing it, stop doing it and find someone willing to trade something with you to do it, either money or something else of value.

 

How to Outsource to Save You More Time

 

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Eat One Meal a Week with Your Extended Family or Close Friends

One thing that is very important for your long-term happiness, even if you’re the biggest introvert alive, is the strength of your relationships within your family and your connection to the world at large. Study after study shows that maintaining a connection to others regularly is essential for health and happiness and is directly correlated with longevity.

Positive Attitude

A favored way to stay connected to someone is through sharing a meal. Everyone has to eat, and eating is an emotional experience for human beings. When you share an emotional experience with other humans, it connects you. This is probably why we’ve invented so many food-related holidays and even associate funerals with food.

 

Along with other positive ways to connect like phone calls, emails, and text messages – enjoying a regular meal with those who are important in your life, or those you desire to be important in your life, will make a huge difference in how connected you feel to them and how connected they feel to you.

 

If one of your long-term life goals is to have strong, loving, and powerful relationships, you know that focusing on the long term is the most effective way to impact this part of your life as it’s what you do over time that impacts today, and what you do today that impacts tomorrow. How your relationships feel about you will be about combining the last memorable connections weighted toward the last time you were together.

 

Since you understand this and want to start now forming daily habits that change your life and set you up for success, start setting aside one day a week, at a minimum, for enjoying a meal with someone in your extended family or to share a meal with someone outside of your family.

 

One week it might be that you enjoy lunch with Aunt Alice, and the next week it might be drinks and wings with a business connection – it’s okay to mix it up as long as you make it a habit to clear your schedule to enjoy a meal with someone outside your immediate family on a weekly basis.

 

This one addition to your calendar and act will keep you connected to the world at large and expose you to new ideas and thoughts, as well as solidify a deeper connection to those you choose to meet again and again. Plus, it may even push you out of your comfort zone and allow you space to discover new things and interests.

Write Down 3 Things You’re Grateful for Each Day

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Daily Mindset Habit: Own Your Own Happiness

Growing up watching stories about heroes saving others, or people finding their “other half,” or worse, watching your own family member waste away after the love of their life dies as if the life they have of their own is without value.

 

The truth is, love is great, and you should experience all the love you want to, in all its forms, but how other people feel about you should not define your happiness. You define your happiness, and it’s what you do or don’t do and ultimately how you feel about yourself that makes you happy or not happy.

 

Once you start practicing the daily mindset of owning your own happiness, the world will open up to you in ways that you may not have considered. To accomplish owning your own happiness, practice each of these attitudes each day.

 

Accept Yourself

 

Getting to know you also means that at some point, you have to accept who you are, flaws and all. That doesn’t mean you use the flaws as an excuse. No – instead, you discover ways to overcome the flaws. If you’re short, you get a stair step to help, and you don’t give up.

 

No one is suggesting that you accept anything that is changeable about yourself. Whether through exercise or surgery, if you can change something and determine it’s important to change it, do so. Do it because you think it’s important. Otherwise, accept who you are as you are now.

 

Fix Yourself

 

As mentioned above, while you are self-accepting about things that you can’t change, after all, you’re born who you are born to be, and you cannot change much, but what you can change and do have control over is very powerful. When you identify things you don’t like that you can fix, decide right away to start fixing it by adding daily habits that help into your schedule.

 

For example, if you’re self-aware enough to realize that you tend to pack on extra weight around the middle, which is a health issue, and your long-term plans include living until you’re 90 despite your genetic predisposition to heart issues adding in daily heart-healthy activities, and eating a low-fat vegan diet will pay off big time over the years even though it feels like a very small change today.

 

Express Yourself

 

One thing that shows that a person has manifested into a complete adult human being is expressing who you are without shame and concern about other people’s feelings. This does not mean you lack empathy either, and it simply means that you don’t ask permission to be who you are, and you’re not afraid to set boundaries surrounding how people behave around you.

 

The way this may look in your schedule today is a 30-minute anti-anxiety meditation session an hour before you meet up with your mother-in-law. You want a good relationship with her. You know it’s contentious, so you do all you can to calm yourself before the meeting, and then you’re in the best possible position to have a good day.

 

Finally, the more you value yourself, the happier you’re going to allow yourself to become. People who value their time and themselves aren’t afraid to say no to what they have no joy in doing. They are not people-pleasers, they’re self-pleasers, but they have a high level of morality too in that they’re empathetic to others, but they’re not going to be used or walked on.

 

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Daily Mindset Habit: Value Your Time Over Everything Else

If you’ve ever been told that you have the same 24 hours as the next person, pay close attention to this post and take this daily mindset habit idea to heart. A mindset of the rich that differs from their non-rich counterparts is that the rich tend to place a high value on their time.

 

Time Not Money is Finite

 

We love acting like money, and certain natural resources are so limited, but the truth is, it’s time and not money that is finite. And due to money, you can actually buy other people’s time, thus placing a higher value on your time than theirs.

 

For example, if you know that your time is worth $100 an hour because that’s how much your boss pays you or how much you bill your clients, why would you wait in a 30-minute line to return a $10 item? Likewise, why would you spend an hour grocery shopping when you can pay someone enabling you to earn more money?

 

Calculate The Worth of Your Time

 

Part of the problem is that most people have never calculated the worth of their time. They know how much their boss pays them, or they know how much they want to bill their clients, but often these numbers are completely arbitrary and are simply the “going rate” that is not based on reality either. In fact, if more people established the worth of their time based on reality, they’d demand a lot more money from their employers.

 

Most HR departments use the number of 2080 yearly hours to designate full-time work. So even if you’re on a salary, they’re going to say that you earn your paycheck by working full time, which is equal to 40 hours a week for 52 weeks a year, for a total of 2080 hours.

 

This HR department magic number ends up on the companies compensation records as part of the benefits of the job and health insurance, paid time off (PTO), and other compensation. This is a great place for you to start figuring how much your time is worth but doesn’t consider the entire picture. After all, if you’re on salary, you don’t work only 40 hours a week.

 

So, to calculate your hourly worth, let’s focus on what you would like your life to be like, not what it currently is. If you want a specific lifestyle, go ahead, and add up what that would really cost. Then add in how much you want to work, not how much you do work, and that is your hourly worth even if you’re not there yet.

 

For example, if you want to earn 120K a year before taxes by working 20 hours a week, that equates to only 1040 hours of work a year, making your hourly worth over $115 an hour. Knowing this, since you don’t love mowing your lawn, you should jump at the chance of paying Billy down the street $50 bucks a week to keep your lawn nice because it’s worth it to you based on how much your time is really worth according to your life design.

 

Some Things Are Priceless

 

One thing the rich have figured out that hasn’t been passed down to the masses is that some things are priceless. Your child’s birth, their first birthday, kindergarten graduation, and anything that takes you away from those types of things – the things that will never happen again – should come at a much higher price and even be considered priceless. When you start to think of your own time as priceless and irreplaceable, productivity becomes almost automatic because you know there is no time to waste.

 

When you truly understand not only the value of your time, but the probability of the length of your life, and how you cannot go back in time, or forward, and that you only have right now – when you really get that – it becomes so much easier to habitually value your time above all else – because your time is the most precious thing you have. You cannot get it back once squandered.

 

How to Create Repeatable Workflows for Better Time Management

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Schedule Your Daily Activities Based on Your Goals

Developing daily habits that drive success sounds complicated, but the truth is, when you break down your actions based on what you want to achieve and then distribute that action realistically into your daily to-do list, success will start to feel almost automatic.

 

Turn Daily Planning into a Habit

 

Every morning first thing, it’s important to take a look at the to-do list that has been created based on the goals you’ve set at other times. Putting the actions, you need to do in order of importance and based on today’s reality is important to help avoid any roadblocks to achieving the goals you’ve set.

 

This type of planning should only take about five minutes and consist of simply opening your scheduling method, whether it’s paper or digital, and double-checking the schedule for any bottlenecks or issues. You can then rearrange things on the fly to ensure ease of success.

 

All To-Do Lists Need to Be Goal-Based

 

If something made it to your to-do list, it needs to be based on the goals you’ve set for yourself. For instance, if you have the goal of losing 50 pounds by a certain date today in your calendar, you might include your daily calorie limit, your daily moving goals, and your hydration goals.

 

If it’s related to a deliverable for work such as getting 10,000 edited words to your book editor by a certain date, then you know simply by looking at the schedule because you’ve set aside the time to devote to the future goal. It’s all on the to-do list.

 

Break It All Down into Small Micro Tasks

 

When you have the deliverable or result that you want described in great detail as part of your SMART goal-setting process, and it is easier to break down each goal into smaller micro-tasks resulting in your to-do list for today.

 

Consider Your Week, Months, and Years as a Whole

 

When you do your daily planning, you’ll also want to schedule weekly, monthly, quarterly, and yearly planning to help you get a big picture look at all the balls you have in the air. These longer times for planning should be scheduled to ensure that you don’t have bottlenecks and are taking control of the things you have control over.

 

Schedule Everything

 

Remember, you want to automatically schedule the work and actions you need to develop your goals and objectives. But don’t just focus on one aspect of your life.

 

Instead, you want to schedule everything in regarding everything to do with your life, whether it’s time with friends, which will be part of your long-term goals of building strong relationships, or 45 minutes of fast walking because that’s part of your long-term goal to stay healthy – taking the time to schedule every action you will take will assist in building daily habits that lead to success.

 

Have No More Than 3 Daily Priorities

 

While you will schedule everything, even if it’s a nap break, you want to only put up to three things as your daily priority. Setting daily priorities should only happen the week that you’re looking at the schedule and perfecting it. The main reason is you cannot know what a priority will be for next Monday if you don’t know that your spouse will be sick.

 

Try Different Productivity Methods

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Part of creating a schedule and making it work is learning how to be more productive and get things done. Everyone has a sworn-by method. The best thing is to experiment with other methods. Try a new one each 30 days until something sticks with you.

 

Some methods to try include the Pomodoro Technique, Block Scheduling, and the Eisenhower Matrix.

 

Use The Right Planning Tools

 

It doesn’t matter if your chosen planning tools are paper or digital as long as you use the tool and work for you. Try different tools. Some people swear by Google Calendar, and others hate it.

 

Finally, eliminate distractions so that you stick to the schedule you have ended up with each day. Technically if your daily activities are organized first based on your long-term and short-term goals, then each day, the actions you take will be impactful, trackable, and 100 percent within your own control to do or not do.

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Learn The SMART Goal Making Process

Proper goal setting is one of the most important skills you can learn in terms of how much goodness it’ll add to your life. By learning this goal-setting system, you’ll gain a sense of direction so that you can organize your resources in a way that helps you reach your goals.

 

When you craft a SMART goal, the way you phrase the goal helps you focus on what’s important so that you can make decisions about the actions you’re taking in a way that impacts your goal. Not only that, but the goal also provides the motivation you need to take the small daily actions toward success.

 

Example of a SMART Goal: “By Sunday night, I’m going to increase my total weekly word count from 7000 words to 10,000 words a week by adding 427 words a day to my normal daily 1000-word goal.”

 

  • Specific – The goal you set has to be very precise in order to help the person reading the goal understand and become certain about the expected impact or deliverables. Ask yourself questions to get this right, such as: What am I doing, why am I doing it, what do I need to do it right?

 

  • Measurable – As you craft the goal, you also need to use numbers that allow you to judge whether or not you’re reaching your objectives. Numbers like time, range, weight, steps, and so forth all make sense.

 

  • Attainable – Don’t bother setting impossible goals. If you have never walked an hour a day in your life, don’t start with that as your goal. Instead, start with five minutes and then craft a plan to add on a minute a day until you reach your goal of walking an hour a day.

 

  • Relevant – Also, each goal that you make has an overarching objective you’re trying to accomplish. For example, if you’re trying to write a novel writing the words is just one aspect of the novel publishing goal, but it is directly related.

 

  • Timely – Never leave a goal timeline open-ended. Even if you have to adjust the timeframe due to reality, the truth is we all fill up the time we give ourselves. If you give yourself three hours to check the mail, you’re going to take three hours. Tighten up your timelines to create a schedule that includes structured action that is easy to habituate – no motivation needed.

 

As you craft your goals, consider who will do the actions that help you reach the goal and think about what you really want to accomplish. When you do that and create a realistic time frame for it all to be done, you’re more likely actually to achieve the results you want and need.

Better Goal Setting Tips for Maximum Productivity

 

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Daily Organizational Habit: Prepare Your Clothing in Advance

One of the things you can incorporate into your daily life to ensure more happiness and success is to be more organized. When you’re more organized, life just goes much more smoothly. While some people seem to be born organized, those who aren’t can simply start developing the habit of organization by getting prepared for everything they do in advance.

 

Developing the habit of preparing your clothing in advance for everything you do will help cut down on anxiety and encourage better daily cleaning and organizational habits regarding your clothing and bedroom. Plus, you’re going to look and feel better each day at the office, even if your office is at home.

 

Planning all your clothing choices in advance will do more for you than you may think, in addition to looking more fashionable due to choosing clothing based on what you’re going to do, the weather, and other factors instead of being in a rush – you’re going to get these benefits too.

 

  • You’ll Feel Less Stressed Out – When you’re not rushing around trying to match things, you’re so much less likely to suffer from anxiety about getting dressed. If you have thought it out and picked something that makes you feel good, you’re going to have a better day.

 

  • You Will No Longer Have Outfit Regrets – You know as well as I do that if you don’t plan your clothing choices, things go wrong. You don’t have the right undergarments for that thing, so you can’t wear it, or sadly, you did and saw the pictures later and regretted it. When you plan in advance, you know the outfit looks great and makes you feel great, or you don’t even want to own it anymore.

 

  • You’ll Save Time – When you are scheduling time to plan the outfits you are going to wear, you will actually spend less time doing it. The main reason is that you’ll cut down on the tornado effect of rushing around tossing things on the floor or bed that you choose not to wear and then having to clean that up at some point.

 

  • You’ll Get More Wear from What You Own – When you aren’t planning your outfits, you end up wasting. But something amazing happens when you start planning – you start wearing more of what you own and buying things you will wear. It’s a win-win side effect all the way around.

 

  • You’ll Appear More Professional – When you have planned an outfit, you’ll also take the time to get the cat fur off your coat, shine up your boots, and pick things that look good on your body for the purposes you need them.

 

  • You’ll Feel Better About Yourself – If you look like an unkempt person all the time, even if you say you don’t care what you look like, you’ll feel bad about yourself. You don’t have to wear makeup or business suits but planning a look and getting cleaned up each day feels good.

 

The best way to accomplish this is first to get your wardrobe to make sense to you. Most people like to change out their closets seasonally, and some people have good luck organizing their closets by style and color or season and color or type and color. How you organize it will depend on your own needs, space, and lifestyle.

 

Then, to prepare an outfit, check your calendar for tomorrow to find out what you’re going to do that day and check the weather conditions you’ll need to be prepared for to maintain your comfort and safety. Note what type of self-care you need to be comfortable in the outfit, including hair styles, accessories, footwear, and so forth, so that you aren’t caught off guard as you get ready in the morning.

 

Organize your Environment for Success!