Category: Marketing

Posted on

If You Don’t Set Hard Deadlines, Plan to Fail

If you feel like you can never get anything done and constantly run against the clock, you are likely skipping one of the most essential details of any to-do list or 90-day action plan. If you don’t set hard deadlines, then you are setting yourself up to fail from the start.

 

Deadlines are crucial to a successful plan because they:

 

  • Ensure you complete the right work to accomplish your goals.
  • Establish consistency, organization, and a smooth workflow.
  • Clarify your expectations and responsibilities.
  • Maximizes success and productivity.

 

In other words, when you set clear deadlines and stick to them, you can better use your time to focus on your goals and achieve more in life. When you are not constantly running to beat the clock, you maintain your energy and improve productivity.

 

Here are a few ways to create deadlines you will always stick to, to achieve maximum productivity: 

 

Gain and Understand the Right Resources First

Understand all the expectations required of you, what extra materials you may need, and any other obstacles that may get in your way before you establish a deadline.

 

Make Them Urgent but Realistic

Once you fully understand the expectations set a deadline that pushes you to act without feeling overwhelmed and is realistic to the task you are doing. While also accounting for the unexpected. This step will require your full attention, honesty, and accountability.

 

If you can’t be honest with your actions and abilities, you won’t estimate the correct times to accomplish your takes. For example, if you know you usually take about two hours to do a specific task, don’t expect you to get it done in an hour, even if you think you can do it or be better overnight. If you do happen to get things done faster, take note of it, find a new task to work on instead or take a much-deserved break.

 

Make Them Personal and Meaningful

Instead of telling yourself, you need to meet the deadline simply to be on time for the project, highlight a better and more meaningful reason to complete it on time. To harness even more power, make it as personal as possible.

 

For example, “if I don’t complete this assignment on the date I established, I will miss free time with my friends and family.” Even though this isn’t about your business directly, it is precisely the motivation you will need to stay on track. If you are more likely to suffer consequences, you are less likely to fall off track.

Be More Accountable and Consistent, Share Your Goals

As you can see, the correct deadlines are there to motivate you and give you the discipline you need to get work done in a timely and orderly fashion as long as you stick to them.

 

 

Posted on

Be More Proactive and Less Reactive to Achieve Higher Success

Reactive people go about life unprepared and unplanned. To put it simply reactive people, wait around until things happen and then decide to do something or not. They have unclear goals and intentions for what they want and often use their feelings and conditions as excuses to not get work done and are often driven by their feelings and emotions.

 

For example, they commonly use excuses like “I can’t run today because it’s raining” or “I can’t do this thing until this happens.” They are more likely to blame others and hardly take full accountability for their actions or lack of effort. They also tend to build their lives around other people’s emotions, making them feel more dependent and reliant on others.

 

Proactive people are the direct opposite. They are and strive to be organized as much as possible and always take accountability and ownership. They always see failure as an opportunity to learn and do better. Their behaviors and actions are a conscious choice as a direct result of their values or morals.

 

They use other people as inspiration but compare it to their values before they react and hardly feel dependent on others. They are confident and believe they have what it takes to get it done, and they never wait for success to come; they make it come to them. They act and never avoid it or make excuses. With these attributes, it’s obvious to see why being more proactive leads to more success.

 

Here are a few ways to be more proactive and less reactive in life:

 

Always Look for Ways to Improve

Research shows that those who look for things to do at work rather than wait for instructions from higher-ups are more likely to get promoted. Don’t wait around for change to happen or for the stars to align perfectly to go after your goals finally.

 

Act and understand that it is your responsibility and only yours to get going. Find more ways to educate yourself and never skip opportunities that allow you to improve or invest in training.

 

Understand Your Values, Morals, and Goals

Have weekly self-evaluations and highlight what you believe in and hope to strive for. Use these morals to guide your day and to control your emotions to stay on the right path.

 

Strive and Welcome Change

Anticipate problems and never expect things to stay the same. Change and stepping out of your comfort zones are crucial to personal and professional growth. Long-term success relies on your ability to adapt and change as needs change. Otherwise, you’ll only be left behind.

 

Ultimately being proactive is about acting and finding what you need to do to get the things you want done. Don’t let your emotions or lack of action take away your chance of success. Use these tips instead to be more proactive with your life and accomplish more of your dreams.

How to Find Your Most Productive Hours

 

Posted on

Multitasking Is A Lie

I know that I’m a killjoy. Sorry, but stop saying you’re a multitasker as if you’re proud of it.  Multitasking is really a big lie. You are only broadcasting your lack of understanding of how productivity works. While it may be harsh to hear, scientifically, it is the truth.

 

Your brain cannot multitask the way you think and uses more time and resources to do so. This is because your mind is forced to take the time to switch in-between tasks and to refocus and concentrate, which takes time that could have been used more beneficially.

 

Unfortunately, many organizations and companies have adopted this widely misunderstood and popular term to find the workers or employees that are willing to overwork themselves and do tasks that usually require two or more people—ultimately saving them money. However, productivity is undoubtedly lacking, and there are many more reasons to stop this bad habit.

How to Use the Right Tools and Technology for Your Business

Here are four common reasons why multitasking is actually bad for business:

 

Promotes More Mistakes and Poor Choices

When you multitask, you are not providing your brain the time it needs to filter out irrelevant information. Which, in turn, creates shoddy quality work, more mistakes, and possible injuries that directly harm your productivity and reputation or trustworthiness as a business.

 

Promotes Anxiety and Poor Health

Studies prove that the more you do it, the more harm you are causing to your brain and memory loss. One of the most common reasons for multitasking is a lack of efficiently setting time limits, causing you to speed and increasing anxiety to get it all done. Often the process of going back and forth can be overwhelming as you try to relearn information too. Everyone knows that being in a constant state of anxiety will only cause more harm than good.

 

Inhibits Innovation and Creativity

Multitasking kills your ability to fully concentrate and focus, blocking your ability to be creative. Innovation and creativity are vital to a successful business as, obviously, if everyone had the same business idea, no one or only a select few can make money.

 

You Can’t Enjoy the Process

Just because it is business and requires work doesn’t mean you shouldn’t be enjoying it. Sure, there will be tasks or tedious things that are not enjoyable all the time, but that doesn’t mean you can’t do something to change it and make it more enjoyable for you. The more you personalize your business, the happier and more passionate you will be about it. Since perception is reality, if you feel more successful, you are more successful. When you are so glad and love something, you won’t want to let it go.

 

As you can see, multitasking is only harming you and your productivity. Instead, break down your work into similar categories and only work each task alone. As you continue to do this, you will see just how much better your work gets and how much more free time you really have in the end.

 

Posted on

Monetizing Your Email Messages

You have created an extraordinary and compelling lead magnet that is persuasive and solves one problem in a hurry for your ideal customer, depending on who you’re targeting in their buying journey, but just getting people on the list is not the end. You have to find ways to make money too. You only make money by making paid offers.

Lead Magnet Ideas You Can Use

  • Promote a Product You Use – If you’re part of your own audience, the products and services you use to solve those problems are of utmost interest to your audience. Tell them what you think about each resource you use and invite them to use it, too, with your affiliate link.

 

  • Promote Your Own Products and Services – Every three to four emails, send information about the products and services you have created for them. Anytime you bring up one of these problems, you can promote the solution.

 

  • Promote a Service You Love – Did you use a service you like recently that will be useful for your audience too? Let them know about it. Just like you’d tell your best friend about the yummy restaurant you went to last night, you should tell your audience about the services you get results from.

 

  • Tell Your Audience About a Product They Need – Even if you don’t use the products because you’re not part of your own audience, you should tell your audience about the products you need. Just like a doctor tells their patients what they need.

 

  • Create a New Product or Service – As you learn more about your customers, create products that fit into your niche that solve their problems.

 

  • Promote Memberships and Subscriptions – Continuity programs are awesome to promote whether you own them or not. Subscriptions and memberships usually require a monthly payment, which can really add up over time.

 

  • Sell Another Product on Your Download Pages – Anytime you create a thank you or download page, add the next product or service based on what they’re getting now, whether a freebie or not, as a suggestion.

 

  • Maximize Error Pages – Edit your error pages to take advantage of the space by recommending products, freebies, or whatever your current promotion is at the time.

 

  • Host Flash Sales – Keep your audience open and ready for more email messages by surprising them with list member-only sales periodically that thanks them for being VIPs.

 

  • Segment Your Audience Based on Their Behavior – Remember that you can keep segmenting your audience even after getting on your list by telling them about your newest offers, freebies, and so forth and using the automation inside the autoresponder to segment and tag them based on their actions.

 

  • Set Up Low-Cost Tripwires – A tripwire is a low-cost product that tests your audience’s interest. Usually, the cost is less than $27 dollars and is also a great way to build your list with your ideal audience.

Value Ladder

  • Up-Sell, Cross-Sell, and Down-Sell as Needed – Send the right offers to the right people. Based on their behavior, you may need to send information for up-sells, cross-sells, or even a down-sell if needed to keep their interest.

 

  • Remarket to Your List Members Via Paid Ads – One effective way to keep your list active is to use technology such as remarketing ads via social media. You simply upload your email list, and only those who are on that list will get your ads. You can use this to remind them to check their email.

 

  • Email Regarding Abandoned Carts – If you have a shopping cart, set up automation that automatically sends reminds to them if they abandon their shopping cart. You can do this via email, but you can also use remarketing ads to bring them back too.

 

  • Offer Coaching and Consulting Services – Personal one-on-one services and consulting is a very lucrative way to earn more money. Make these offers to those who have purchased most of your products and services.

 

The more ways you can offer opportunities for your audience to buy something you recommend, the more money you’re going to make. That’s just math. Make more offers, make more money.

 

 

 

 

Posted on

How To Manage Your Energy

Life is not meant to be done at full speed twenty-four-seven. It’s not a sprint or a race; It’s a long and steady marathon or voyage. You can’t expect to do anything right or get work done if you are exhausted all the time. You need to slow down and find ways to manage your energy better to be more productive and flourish within your business or personal life.

 

The following are five ways to help manage your energy:

 

Learn to Let Go

You don’t need to be in control of everything. In fact, the only thing you are even allowed to control is yourself. You cannot possibly do each and everything on your own in a realistic amount of time. Learn to let go of control, especially in areas you don’t understand and only cause you pain or frustration. Find ways to outsource or automate the process.

 

Create and Follow Realistic Schedules

If you don’t set aside enough time to finish certain projects or tasks, you will always feel like you are rushing to complete your work on time. The less you put things off for later or “I’ll do it Monday,” the more energy you will have to get through the day.

 

Create Proper Routines and Take Breaks

Always take breaks and schedule more time than you think you need. Ensure you know exactly how much time you need for each task and always include a little more time than you need to account for the unpredictable. This way, you are sure to never go over schedule, miss meetings, important deadlines, or worse, be late and affect other people’s schedules.

 

Leave Easy and Mindless for Last

These tasks don’t need your full energy and attention, so don’t give it to them. It may seem more straightforward to go ahead and get it out of the way, but you will only use your most productive hours and energy on activities that really don’t matter—giving you less energy for more important things.

 

Do It or Else

In other words, create things or activities that are non-negotiable for you, just like how you can’t live your whole day without going to the bathroom. You can make this same concept in every area of your life. Don’t permit yourself not to do it.

 

Fully understand the consequences and remember your “why” for establishing the goal in the first place. As you keep making yourself do it no matter what, it eventually will become a habit you can’t or won’t want to break.

Setting Boundaries: It’s Not Selfish to Go After What You Want

In the end, you need to be realistic, honest and evaluate your actions to be sure they are helping you sustain your energy, motivation, and determination. For better energy management, be sure you really know what it takes to crush your goals, eat healthily, create realistic schedules, and stick to it.

Posted on

5 Ways Mentors Can Keep You on Track and Lead You to Success

Do you ever wish someone else could just tell you what to do, give you a little nudge when you feel demotivated, or tell you to knock off those bad habits before you get too far? Thankfully, you are not alone, and many people use these very questions as part of their mission statement. Mentors and coaches can provide exactly what you need to lead a more successful life.

 

The following are five ways mentors or business coaches can help you be more productive in life and business:

 

They Provide Knowledge from Hands-on Experience

Mentors can provide experiences, knowledge, and expertise from hands-on experiences. They can warn you or prevent you from making the same mistakes they did, providing you industry education and a way to save your time and frustration.

 

They Provide Networking

Mentors and coaches know a lot of people. They have to in order to be successful. If they don’t know anyone, who are they coaching? Mentors love to find others to share similar interests to discuss ideas or different concepts to grow their knowledge and gain different perspectives. Opening doors to people or opportunities you wouldn’t get to meet or have the chance to do in the first place.

 

They Build Up Your Resilience

They show you that even with failure or mistakes, success can happen without you going through the trouble yourself. If anything, they show you that your industry is a viable income source and can provide for you if you stay consistent and provide value somehow.

 

They Increase Your Self-Esteem and Courage

Mentors are great at providing motivation and inspiration to tackle your goals. Their job is to get your true goals out of yours and help you create an actionable plan to get there. They show you that just with a bit of push, you have exactly what it takes to continue as long as you keep taking action.

 

They Are Your Accountability Partner

Most importantly, mentors keep you accountable without really doing much work on their part. When you know you will have to go over your activities with someone else and not just yourself, you will want to do better. Impressing people and feelings of validation is normal to feel accepted and can motivate and inspire you to keep going.

 

If you keep struggling to get where you want in life, whether to achieve personal or business goals, give mentorship or a career coach a try. As you can see, they are a wealth of information, knowledge, and motivation. If anything, it’s another opportunity to continue your education and get to know yourself a little better. It’s easy to get productive when someone else besides you is counting on it.

Business Plan Resources You Can Use

Posted on

Delegate More Effectively: 5 Tips

It’s hard to let go and let others do the work, but if you want to run a successful business, it’s likely something you will need to do eventually. You really can’t be an expert in everything, and even if you were, there is not enough time in your day to do it all. You need breaks to stay healthy and efficient, just like everyone else.

Delegate

If you are not used to delegating, here are a few tips on how to do it more effectively:

 

Know What NOT to Delegate First

What are the things and activities you do well and feel the most comfortable in? These are things you shouldn’t delegate because you can likely get them done fast or efficiently. Other areas to keep in mind include tasks that require your personalization or communication that you can’t replicate.

 

While it may be easier to get an assistant to make all your calls, for example, that doesn’t mean your customers appreciate it or make it easier for you. Ensure it works for your business idea, strategies, and skillset.

 

Understand How to Complete Each Task Fully

Even if you are not the best one for the job or even perform the job, it’s important to know how to complete it before telling someone else to do it.

 

This way, you can be sure it gets done correctly in the most efficient amount of time by someone who is best for the job and can better communicate if something were to go wrong. You may not understand every part of the job, but you can better help assign tasks and guide them to get the job done if you know how to get it done.

 

Be Open to Questions and Changes

Allow others to let you know they are actually not the best ones for the job. Sometimes you might not be correct. However, allowing for open communication or questions can speed up the process and prevent errors by moving the assignment to the next person right away.

 

Clearly Outline Your Expectations and Provide Necessary Resources

Communicate your expectations and what you expect to receive when the work is done. Provide links, your ideas, or any information that’s required to get it done fast. Avoid too much back and forth with questions. Just supply the information right away.

 

Overall, you must understand exactly what needs to be done, the tasks you need to keep to yourself, the resources it takes to get there, and always have clear and open communication to delegate more effectively.

The Ultimate Boost in Productivity: Automation and Outsourcing

Posted on

Eat the Frog! How That’s Actually Great for Business

No, don’t eat a real frog unless you like frogs’ feet. The point of this common phrase is to put a big emphasis on how much easier your day can be if you get the hard things out of your way first. In other words, if used correctly, this concept can increase your productivity to live a longer and more successful life.

 

Here’s how “eating the frog” leads to more success and higher productivity:

 

Get the Most Crucial Thing Done First

Whatever activities required to accomplish your ultimate goal are the things you should get done first. This concept works because you use your energy and most productive hours first. Allowing you to be more creative where it matters and get done faster.

 Productive or Just Busy?

Get the Stuff You Dread Out of the Way

When you dread something, you are likely to slow down and allow procrastination to take over and ruin your daily schedule and good habits. It stays on your mind no matter what you try to do next, keeping you distracted. Creating a spiraling effect of poor performance, mistakes, and ultimately affecting your mood. Instead, get dreaded tasks completed first and don’t permit yourself to do anything else. When you get a dreaded task done, you will feel relieved, and it will help you focus on the next task.

 

Go for The Most Exciting Thing

You don’t always have to go for the hardest, you can get the most exciting thing done first, too. This will probably benefit your day even more than the other way around. The energy produced by your excitement will trickle down throughout your day. Not only that, if you are ready for it to happen, you won’t be able to give anything else proper attention anyways.

 

Take Control and Achieve Your Goals

Most importantly eat the frog means taking control of your life or business and only do what is necessary to achieve your goals. Take control of what is required and get it done, even if it’s uncomfortable.

 

It means to take charge by fully understanding what it takes to accomplish your dream, designing actionable goals, and following good daily habits to achieve them. It takes the action, the right action. Without action, there is only failure.

 

It’s important to note that your frog will be different each day, and the same task you do one day as your frog won’t be the next. It really depends on your mood and overall objective for that day. Eat your frog first, and you can smoothly sail through the rest of your day.

 

Posted on

Deprioritize Non-Essential Tasks: Know What’s Important

Proper time management skills, high productivity, and achieving your goals all require knowing when and how to deprioritize. Just because you do everything or are extremely busy every day does not mean you are being most productive or will be successful one day.

 

Efficiency and high productivity stem from understanding that the effort you put in should equal the same or more output. Every time you work, if your actions don’t chip away at your tasks helping you reach your goals, you are not the most productive – you’re just busy.

 

The following tips will help you learn to deprioritize the right tasks so you can run a more successful business:

 

Goals First Tasks Later

In other words, when you create your daily to-do list, you should keep in mind your goals first. For example, don’t organize your day to leave easy tasks last unless it makes sense for your business and overall plan for that day. Think about your most important goal, then organize your actions or tasks around it.

 

Understand the Value of Your Time

Twenty-four hours a day may seem like a lot when you look at it numerically, but it goes by quite fast in realistic terms. For eight hours, you need to sleep, and then you only get sixteen hours left to share between work, friends, family, fun experience, and your life.

 

You can’t be bogged down constantly by things that don’t matter when you don’t have that much time to spare between everything and everyone. Highlight the essential tasks that get you closer to your dreams. Learn when to say no. Remember, you are missing opportunities when you spend all your time on one thing.

 

Start with The Most Obvious

What brings you pain, discomfort, and anxiety? Are there people in your life that only bring you stress and frustration?

 

Be sure the answers to these questions are not the first thing you are trying to do each day. For example, if a friend only keeps you distracted from your goals, stop going to breakfast with them every morning or being around them in general.

 

They are not worth your time and value. If you know checking emails, first thing in the morning will throw off your whole day, leave them for last or outsource it. Just because you put something at the bottom of your list doesn’t mean you can’t get back to it eventually or let someone else handle it.

The Secrets to Time Management and Why You Need It

In the end, if you want to have more time to focus on the things that truly matter to you, then take a moment to evaluate each area of your life and make sure your focus is on the right priorities. Start with your calendar right now. Are they a good use of your time?

 

 

Posted on

Be More Accountable and Consistent, Share Your Goals

If your goals are a secret, are you really making much of a commitment? Keeping your goals from others is a direct path to failure. You are essentially living a lie by not sharing.

This doesn’t mean it should be the only thing you talk about, but if you don’t share them, you likely are not doing the right actions to achieve them. You are allowing other people to get in your way of success. You need to share your goals so you can be more accountable, consistent, and successful.

 

The following are five ways that will help you be more accountable and how it leads to a more prosperous life:

 

Blog or Vlog About It

Share your goals or progress by developing and editing videos and posting them to YouTube or other social media platforms.

 

Tell Your Friends, Family, and Co-Workers

Pretty much let everyone know about your goals and aspirations. However, don’t let this be your only focus. Just let them know when the time is right so you can be sure to stay on track.

 

For example, don’t be afraid to let your co-workers know you started a new diet. Not only will they want to encourage you to do better, but they might also even join in. Making the process even easier for you. If you keep it to yourself, though, you could set yourself up to fail and join in on take-out during lunch.

 

Surround Yourself with Like-Minded People  

Not only is this a great way to keep you consistent and accountable, it can also be a great source of motivation to do and be better at sticking to your goals. Different people can also provide new information and perspectives that give you more knowledge to perform better or think more positively.

 

Find an Accountability Partner

If you don’t like the idea of telling everything, then an accountability partner is your next best option. Pick a person who is fully willing to say to you how it is – even if it hurts. Accountability partners only work if they want to help and don’t enable you instead.

 

Get A Coach or Mentor

A coach or mentor is like a glorified accountability partner. They are packed full of knowledge, education, and experiences to help you be a better person. They won’t be afraid to tell you how it takes to get where you want to be.

 Are You Being Realistic About Your Goals?

To live the life you desire, by becoming a goal crusher through productivity, you need to commit to it. Letting others know is the first step towards a successful commitment to achieve the life you want. Otherwise, you will only permit yourself to stay on the wrong path.