Stop Burnout Now: Overview of the 30 Day Avoiding and Overcoming Burnout Challenge

During this Series, some of the ideas you have about business, life, and productivity will be seriously challenged. However, what you’re going to get out of this series is how to recognize the signs of burnout, know how to avoid burnout, and if you’ve let it go too far, how to overcome burnout.

Two Thirds experience

Burnout is a problem that entrepreneurs sometimes develop. The following symptoms characterize that problem:

 

  • Exhaustion – Do you feel tired no matter how much you sleep? It’s not just tiredness; it’s not able to get up at all.
  • Fatigue – Are you tired whenever you get stressed out about something?
  • Lack of Energy – Do you notice that you lack the energy you had previously when completing specific tasks?
  • Sleep Issues – Do you have trouble falling asleep, or are you sleeping more or less than usual. Adult humans need from 7 to 9 hours of sleep each evening for optimum performance.
  • Poor Performance – When you are doing your work or doing tasks for your family, you aren’t doing them correctly and are making more mistakes than usual.
  • Memory Issues – You’re late for appointments or miss meetings or just cannot remember your thoughts as you speak.
  • Problems Focusing and Concentrating – If you have circular thoughts in your head, it can affect sleep but also affect your daily life keeping you from focusing on one thing at a time.
  • Indifference – You’re starting to feel as if you really don’t care about anything, whether business, family, friends, or fun. You don’t really get anything out of anything now.
  • Disillusionment – You don’t think anything you thought was true is true now, and it’s causing you problems with getting joy out of your chosen business.
  • Restlessness – You keep looking up something new instead of focusing on your business choice.
  • Loss of Empathy – You notice that you aren’t able to put yourself in someone else’s shoes right now due to your own issues overshadowing everyone else.
  • Cynicism and Bitterness – You feel downright bitter about the situation, and you can’t overcome it because you think nothing can change, including you.
  • Relationship Issues – What is happening in your business can also affect your home life and vice versa. If your friendships and family relationships are being affected, it’s time to get some control over it.
  • Less Initiative – You just can’t be bothered to do anything because it’s just too hard, and you don’t come up with any new ideas.
  • Lower Imagination – It’s hard to imagine anything because you can’t focus, you’re tired, and your mind won’t relax enough.
  • Poor Health – Burnout can affect your physical health as well as your mental health and sometimes even be due to your physical health and poor nutrition.
  • Heightened Anxiety – When you are experiencing burnout, sometimes you’ll also feel very anxious whenever the subject of work or the thing causing the issues comes up.
  • Depression – Burnout can be either caused by a severe major depressive episode or produce one. If you feel depressed or find yourself idealizing death, please seek professional medical care.

 

You may also feel as if you are the only person who can do anything to solve the problems that have developed. You tend to make it your job to do everything as if you’re indispensable, and due to that feeling, you never have enough time, resources, or ability to do everything needed.

 

You may feel like you cannot say no, and due to that work for free, or feel resentment about the work you are doing due to the lack of recognition you’re getting. These are all actually normal feelings if you don’t set up your life to recognize and avoid burnout and treat it if you should experience it.

 

While true burnout may need professional treatment, you can do a lot to help yourself, including seeking professional intervention if everything else you’re trying is not working for you.

 

During this series you will get 30 Blog post focusing on how to keep your mind healthy and able to better focus in life and in your Business.

 

 

Five Steps to Reviving A Fading Dream

Do you remember what you wanted to be growing up?

Many people forget their once cherished dreams because of bad things that have happened from the time they realized their dream of becoming such and such to where they currently are.

Growing up, you may have wanted to be an Astronaut only to end up with a completely different profession due to unfavorable conditions or a series of misfortunes along the way.

the journey

If you are wondering whether reviving a fading dream is possible, I need you to know that it is.

You can begin chasing your long-lost dream, bring it to life, and start living the life you have always wanted no matter where you are, what you have accomplished, how many times you have failed, or how old you are.

You just have to believe you can do it and begin taking the necessary steps that will get you a step closer to your dream every single day.

Top 5 Ways Of Reviving Your Fading Dream And Making It Work.

  1. Write down your vision.

Every professional worth her salt knows that keeping a journal of the most important things you intend to achieve is a smart way of moving forward.

Writing down your fading dream is going to give you a clearer image of where you desire to be and it will make you realize that fulfilling your dream is still possible.

Writing things down is a smart way of reducing a seemingly huge and impossible task into a much more sizable and doable undertaking. It is a brilliant way of reviving a dying dream.

 

  1. Find out what needs to be done to bring it to life.

After writing down your dream as a way of reminding yourself of what you once desired, start finding out what you need to do to bring it to life. Identify the main things that you need to begin paying more attention to.

For example, “Do you have to change your schedule?” “Do you need to take a short course?” etc. Once you realize what needs to get done or changed, go ahead and implement the change.

 

  1. Take small essential steps.

A lot of people haven’t gathered enough courage to renew their vanishing dreams because they fear things may not turn out the way they are expecting.

You may be thinking of changing careers but you are afraid that resigning from your job may not be the smart move at the moment.

The good thing about revisiting your vision is that you don’t have to quit your job. You can begin working on your dream while continuing with your occupation.

The only thing that matters is that you allocate at least an hour a day to reviving your dream and always take small but significant steps.

Let that sink in for a minute. Even small steps can move you closer to your Goal. Keep Moving Forward.

 

  1. Take calculated risks.

Taking risks isn’t something that many people are comfortable with mostly because not all risks turn out the way they are expected.

However, the most noteworthy academics and business magnets had to take risks at some point in their lives and some of the risks they took turned them into the experts they are today.

Know that there is nothing wrong with taking risks.

You just have to make sure you make a careful estimation of the outcome that is most likely to occur.

Once you have concluded that you have more to gain from making that choice, go ahead and take the risk. It may turn out to be just what you need to begin living your dream life.

 

A perfect example of someone who took an unusual risk is Steve Jobs who sold his Volkswagen bus to raise $1, 500 in capital to start his tech company Apple Inc. Steeve Job’s shares had a net worth of over $10 billion at the time of his death!

 

  1. Be persistent.

The most effective way of renewing your fading dream and making it work is by being persistent.

As you continue to bring your vision to life, you will experience feelings of insufficiency and doubt but don’t give up.

Keep moving and stick it out until your long-cherished dream becomes a reality.

 

Managing Your Mental State (When Times Are Tough) or (Through Adversity)

Managing your mental state is an ongoing and complex job.

There are so many things that can negatively affect us daily.

Ranging from small inconveniences to larger, more involved problems. Our state of mind is a compilation of our past, present and future thoughts and feelings.

When times are tough, whatever the reasons may be, managing your mental state is more important than ever.

 

Self-awareness is first when it comes to managing mental state.

When you understand how you feel, where those feelings are coming from and why you have those particular feelings, then can you begin to manage your mental state.

This is much easier said than done for most people and that’s perfectly normal.

A counselor or psychologist may be able to help you understand your feelings more in-depth.

Talking with someone objective to help put your feelings in perspective is extremely beneficial as well. Once you identify why you feel a certain way, you can begin to understand your feelings and manage them in a positive way.

meditation

Mindfully breathing is a powerful calming tool.  Breathing in through the nose and out through the mouth will slow heart rate and curb anxiousness. Moreover, meditation will aid in clarity of mind.

Fifteen minutes per day to sit in silence and clear your head does wonders for your mental state.

Positive affirmations also enhance one’s state of mind. Positive affirmations are positive phrases you repeat to yourself daily. Try talking to yourself in the mirror in the morning.

Tell yourself things like, “I am confident.” or “I am relaxed and at peace.”

These positive affirmations will sink into your subconscious mind. Over time, you will start to believe the positive statements you have repeated to yourself. You can change your cognitive patterns away from negative thinking.

Turn Negative self talk into More Productive Energy

 

Don’t give in to the quick fix of self medication. Using alcohol or drugs is not uncommon when people want to make themselves feel better.

But when faced with adversity, adding mind altering substances will enhance negative feelings. Stay sharp and in tune with yourself. So that you are able to be positive and consciously manage your feelings.

 

Staying on top of your mental health is not an easy task. When faced with challenges throughout life, remember there are tools that can be utilized. Actively managing your mental state will result in a more self aware, calm and happier you.

Set Yourself Up For Future Success During Or After A Crisis

Life is full of surprises. Some are positive; some can prove to be more challenging. It’s the reaction to the unknown that defines us. Crises are subjective, unplanned and can range from a small occurrence to something catastrophic. Although we may not know when change is coming, we can be prepared for some of it with just a little bit of forethought. There are several things you can do to set yourself up for success after a crisis.

 

Don’t live outside your means. Living paycheck to paycheck is difficult and takes an emotional toll. But, scraping to make rent or mortgage, bills etc. becomes even more stressful when there are other struggles going on in life. There are some steps you can take to live within your means. Downsizing your home can help reduce your monthly payments and give you some ability to save more. Make a budget and stick to it. When formulating the budget, take a close look at your spending habits. You can save by cutting out eating at restaurants, cable tv and entertainment costs. All of this will help set you up to be more comfortable in the future, when the unexpected happens.

 

There are some useful pastimes you can take up that will enlarge your life skill set and ultimately help set you up for future success. Gardening is fun and has functionality.

harvest

Growing some of your own food will help you financially as well as ensure you always have something to eat. There are plenty of herbs, fruits and vegetables that are easy to grow and require a relatively small amount of space. Learning to sew is another way to cut costs. You can do your own alterations, pillowcases and other useful household items and maybe even your own clothes.

 

Finally, take care of yourself. When you are physically and mentally healthy, you are more equipped to take on any challenge that comes your way.

 

Weight lossRegular exercise is important and doesn’t have to break the bank. It also aids in reducing stress and getting a good night’s sleep. You can also try fifteen minutes of relaxation and mindfulness to help your brain unwind and begin the morning with clarity. This will help your mental state, making it easier to take on challenging situations.

 

Hardships are a part of life. Planning ahead and bettering yourself will drastically increase your chances of success on the other side of a crisis.

 

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Becoming More Mindful By Slowing Down on Immediate Gratification

Immediate gratification is defined as the desire to experience fulfillment without delay.

In today’s world, it’s more attainable than ever.

Some common instances of how some people allow themselves immediate gratification are with food, shopping and entertainment.

It’s human nature to want something good and not want to wait for it. But, there’s such a thing as too much of a good thing.

Being conscious of how much immediate gratification we allow ourselves and then slowing down on it has some perks.

If we take the time to ask ourselves what we really need and want and if we’re willing to wait for it, we can become more mindful and productive.

 

Overconsumption of food, as well as the type of food Americans tend to reach for is a common topic in the US.

Almost all of us are guilty of it. After a long day at work or taking care of our kids, it’s often easier to stop at the fast food drive thru for dinner.

But, just as well known as these facts are, it’s as well known that fast food type foods aren’t good for us.

Instead of the immediate gratification of the easy meal, we can make the mindful decision to choose our health.

All it will take is a little planning ahead to have a healthy and satisfied meal already prepared at home.

By consciously choosing to not give in to the immediate gratification some foods provide, we will be healthier.

Instant Gradification

Shopping is another way people achieve immediate gratification.

It feels good to buy something that we want, or that is a good deal.

With the boom of online shopping it’s as easy as a click away. Do we really need all of these “things”?

Simply being mindful of spending habits can help save money. Financial stability is more important than the “next new thing”.

 

Entertainment is immediate too. Almost everyone has a smartphone. The internet is at our fingertips at all times. I

t’s not uncommon for people to be on their phones constantly checking social media sites or playing on gaming apps.

If we are able to put the phones and computers down and actively engage, we will build stronger, more meaningful, productive relationships.

 

By being mindful of our urges for immediate gratification, we can curb them. We can take a front seat in decisions that affect our lives. Immediate gratification is so easy, especially in this day and age.

But, easy is not always best in the long run.

Need help with staying Focused and developing your Business Plan?

 

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Changing Your Mindset: Attitude is Everything

 

Keeping a positive outlook can be a struggle during times of uncertainty and understandably so.

It’s easy to feel surrounded by doom and gloom when you’re virtually sequestered.

Making things even more difficult is the constant flood of information coming from the news and social media sites. It’s important to take your mental health seriously, and mindset seems to be the key.

There are two camps out there when it comes to mindset during challenging times. Some people are able to focus on the positives, while others seem to be more challenged to keep a productive, positive mentality.

 

Positive thinking

 

This “new normal” that we’re facing comes along with all sorts of new ways of living.

Attitude can really be everything when it comes to a healthy mindset.

We are asked to change our behavior and how we interact with others. This can feel isolating. But, what about thinking of it as an opportunity to spend much needed quality time with your immediate family.

Maybe you find yourself unexpectedly out of work and home with the kids. You could give in to the worry and let it stress you out. Or you can use this extra time spent with children and bring the family closer.

Try making it a fun experience to remember! Not all learning is done in the classroom or behind a computer screen.

How about taking the kids outside for a nature walk to collect leaves or flowers and then label them. Or, try a homemade weather station, where they measure and record the daily temperature, rainfall and humidity. There are plenty of resources out there for fun, active learning ideas.

 

Another way to keep positive is to try and unplug. It’s necessary to take a conscious step back from the tv or computer screen.

Try not to let yourself be inundated with negative news 24/7. Remember, there are still good things happening in the world. Maybe search for some funny cat videos to watch, or Facetime with friends and family.

Do something to make yourself smile.

Sometimes something as small as what you’re wearing can make all the difference in how you feel. Even if you’re working from home now, getting up and getting dressed as if you were headed to the office, may give that needed mood boost and positive motivation. Achieving a positive outlook can be as simple as daily positive affirmations. Find what works best for you.

Get better

Giving yourself a mood-makeover is something we can all do to help ourselves stay focused on the positives during this time of uncertainty. Remember, no one is perfect. So, if you feel yourself starting to slip into negative thinking patterns, try making a conscious effort to rearrange your mindset. A positive attitude can go a long way!

Perseverance Requires Persistence

“Nothing in this world can take the place of persistence. Talent will not: nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not: the world is full of educated derelicts. Persistence and determination alone are omnipotent.” The slogan ‘’press on!’’ has solved and will always solve the problems of the human race.

Don’t Give Up….Keep moving Forward Daily.

These words which were said by Calvin Coolidge who was the 30th president of the United States to me are the most realistic description of what persistence entails, its importance in the lives of each of us.

Persistence is defined as the act of not giving up, and having a firm and obstinate continuance in a course of action you have decided upon despite difficulties. I would go on and define it as one of the fundamental building blocks to a firm and anchored foundation to success. Nothing entails more success than to keep hammering on that idea that you chose to put into action, to keep investing all your efforts and time into one particular plan that you are working on until you get the desired results.

 

Do the work

Consistency forms a large part persistence as it is the action of redoing. The other building block that brings our persistence into being is self-discipline. The fuel behind consistency is self-discipline. As humans, we are automatically drawn to take the easier path, therefore when anything becomes less enjoyable our instinct is to quit. When barriers and huddles are presenting themselves before us, we pick the easy road. Self-discipline reprograms our mind to be consistent and to keep soldiering on in the face of adversity. It makes us persistent.

Perseverance and persistence, are words that resemble each other in character and depth. They are often used interchangeably but there sure is a thin line that separates them. Perseverance means to abide strictly by something, to be immovable, and unshaken. Persistence is tenacity, the strength to hold on even when it is unbearable.

Perseverance is acting upon a choice until it becomes a lifestyle, you look past instant gratification and rewards and keep going even when everything around you is shouting otherwise until you reach your goal. It becomes the fundamental differentiating factor between being successful in your endeavors and failing. Even in the face of failure, the more you persist the better the chances you will have of winning because in the process you are learning all you did wrong and you get more insight on what you should be doing right.

We cannot call it persistence if we just continue doing what we like doing, being in our comfort zone, and facing no trials whatsoever. Perseverance only comes where challenges are involved, that means pushing yourself out of your comfort zone and developing a resilience mindset.

For perseverance and persistence to be part of you, you need to take your time to work on it. Take your time to figure out what you want, give yourself a time limit, and refuse to back down until you realize your goal. Take a leap, and get to it without allowing the fear of failure to paralyze you. After taking a step towards your goal make sure you surround yourself with things and people that boost your confidence and strength. When you encounter challenges along the way and they knock you down, give yourself time to analyze and reevaluate where you went wrong and then get back to your feet.

 

To make it easier to tackle mishaps and challenges prepare yourself for them beforehand, anticipate potential setbacks in your plan, and find a way to counter them in advance. Through it all, you have to remain focused on the goals to be accomplished and on the reward it will all come with. A well- visualized goal fueled with enough passion, perseverance, and persistence, brings about inevitable success.

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Why You Have To Write Your Business Goals Down

 

Throughout this short little series on setting business goals, I’ve mentioned the importance of writing said goals down. That isn’t just because it’s easy to forget. There’s a lot more to it and there are some very important reasons why you have to write them down.

I thought in today’s blog post, I’d share my thoughts on this and hopefully inspire you to write down your own goals going forward. By the way, this works for any type of goal, not just the business ones.

 

setting goal

The simple act of setting a goal, even if it’s just in your mind, doubles your chances of success. That’s a pretty big deal in itself, isn’t it? If you take it a step further, and actually write those goals down, you’re 10 times as likely to succeed. Read that last line again please.

That’s right…you can increase your chances of making it by 1,000%. That’s mind-blowing.

There are a few different mental and psychological processes going on here that start to give us a glimpse into why it is so important and effective to write our goals down.

The first is that it’s a lot easier to remember something that we’ve written down. You’ve experienced this first hand with your grocery list.

When you make a mental list of 10 or 15 things, you’re likely to forget about half of them when you get to the store. If you write out the list on the other hand, and then end up forgetting it on the counter, you will remember the vast majority of the items you needed.

This is explained through the fact that information has to be moved from one area of the brain to another to turn it from thoughts into written words on a page. A process called encoding is also involved. All of this helps you retain and store the information better. It’s the reason we’re asked to take notes during lectures in college.

Last but not least, when you write down your goals, you have something you can review regularly. This adds another layer of cognitive processing and increases your chances of success even further.

Sadly, only a very small percentage of people make the time to regularly review and evaluate their goals.

Stay focused

The ones that do are some of the most successful and highest achieving people out there. In other words, it’s something we should do as well.

To recap, start by setting smart goals. Write them down in as much detail as possible. Set aside some time to review them regularly. This could be weekly, or even daily.

Give it a try for this coming quarter. Set yourself a goal. Be specific. This could be something like finally creating that first paid product or adding an extra $500 to your bottom line.

Decide by when you’ll reach your goal and how you plan to get there. Write it all down and look at it every morning. This will help you stay on track and make time in your busy day to work on making progress towards your goal.

 

 

 

Never Quit: Go After Your Breakthrough

To succeed you might have to fail without giving in to the temptation to quit. Have the courage to go after what you want, regardless of the many times you will miss the mark. Seeing your dream come true will bring fulfillment in ways that will overshadow any failure you encounter. Giving up will only bring a lifetime of regrets. So instead of quitting when the going gets tough, push forward and claim your victory.

 

shoot for the moon

The myths around failure.

When people commit to their dream, the expectation is that passion coupled with excellent planning will prevent failure. The truth, however, is nothing worth pursuing is that predictable. Many unforeseen circumstances can still cut your legs from under you, even with all the glorious plans. You could expect setbacks and still be ill-prepared to handle them. Certain things might catch you off-guard. You need to accept that reality if you are to build resilience in the face of adversity.

At ten, doctors diagnosed Kieran Behan, a young boy with a dream to become an Olympic gymnast with a cancerous tumor on his thigh. The doctors decided on an operation to remove the tumor, but it went so bad that he suffered nerve damage. He received the news that he would never walk again. With great determination, Kieran started his journey of recovery. After fifteen months in a wheelchair, he found his way back to the gym, only to slip from a top bar a few months later. He sustained a head injury that took him out of school for a year. His determination to become a professional gymnast saw him retraining his brain to get his co-ordination back. Years later, he persisted and qualified for the European Championships. Unfortunately, the strain he had put on himself had caused several fractures and a blown knee. The youthful man was ready to give in until he remembered his goal. He pushed himself past the pain to become the Challenge World Cup floor champion in 2011. He realized his dream of competing at the Olympics when he qualified as a contender in 2012. Though he never won the gold medal, the young man’s resilience brought him where the doctors had never envisioned he could ever go after facing all the physical trauma and pain.

Failure does not always mean that you should rethink the vision. Sometimes, it means your methods did not work the way you thought they would. It could be the right indicator towards a better way of tackling the work ahead. Do not quit because you failed once. Instead, give yourself room to fail a few more times before throwing in the towel. Somewhere along the way lies victory. Don’t miss it just because you encounter a few stumbling blocks.

How to stay motivated when quitting seems easier. 

  • Remind yourself why you started.

Remember the excitement you developed upon discovering your passion? Everything seemed so possible, so within reach until you encountered the first few hurdles that showed you it would not be a walk in the park. When you doubt yourself and your ability to perform well in your endeavors, take time to remind yourself why you chose that dream. Remind yourself of the strides made so far and how those achievements validated your pursuit. Remind yourself of how it felt to see things falling into place and it will encourage you to jump right back into it.

 

the journey

  • Keep your eyes on the prize. 

Many people lose sight of the bigger picture when things take a sticky turn. This loss of focus is dangerous as it amplifies failures. It becomes easier to compare your progress with your peers, and comparison seldom yields any good. Keeping the end goal within your sights will help the vision seem closer and more attainable. Visualize the feeling of contentment you will get once the rewards come through and it will motivate you to pull through towards your victory.

  • Take the road less traveled.

Successful people are often risk-takers. They will do what no one else is comfortable doing. Whatever seems daunting to the ordinary person is fodder for a winning mindset. While it is important to plan, one can easily quit at the planning stage because they feel they are not up to the task. If you are going to win, you will need to perfect the art of leaping into tough tasks before you are ready. Do not allow room for stagnancy. It only brings a greater level of discomfort and disappointment in the event of setbacks. Always stretch yourself to build resilience for adverse seasons. Set a few challenging goals that will shake off complacency and gear you up for tough times.

  • When it’s overwhelming, ask for help.

No man is an island. Whilst it is ideal to pursue your passion alone, dreams are better achieved with the help of others. Surround yourself with a healthy support system. The kind that does not clip your freedom to try things and that is available to help build your confidence back up when things are not going your way. Find people who can provide a safe space in which you can discuss your fears with no fear of judgment or ridicule. Reach out to people who have gone ahead of you and find out how they stayed the course when faced with challenges of their own.

When quitting is tempting, look at yourself in the mirror and repeat “I will not quit until I am living the life I dream of!”

 

 

 

How to Pick a Niche You Can Succeed In

There’s a certain hesitation people have before starting their online business directly related to picking their niche. You can’t really go any further and build a site, create products or blog about your insight if you don’t have your niche chosen.

 

Yet the sheer number of factors to consider when choosing a niche is a daunting task for many new online entrepreneurs. Your main concern right off the bat is profitability, because who wants to go to any effort whatsoever if there’s no return for you?

 

There are five basic things you need to analyze before finalizing your decision on which niche(s) you’ll be targeting. Nothing you do can guarantee success, but these tasks allow you to mitigate some, if not most of the risk.

 

Stop Worrying About the Competition

 

One of the biggest non issues people worry about is competition. There are people who will throw up their hands and walk away if anyone else has ever done a topic before. And some who will walk away if a certain number of sites exist (whatever number they’ve made up to depict too much competition).

 

The reason they’re overly concerned with this is because in the past, many guru marketers have spent ample time selling courses teaching people how to target low hanging fruit and avoid saturated niches.

 

The truth is, most consumers like to learn from and follow many people in a niche they’re interested in. Even you do it! If you’re interested in a topic, like fasting for instance, you don’t land on one person’s blog and only vow to learn from them and no one else, do you?

 

No! The fact is, you will look up many people and companies to learn from – you might buy 2-3 or even more books on Amazon to read about it. You’ll hit up YouTube and start watching all kinds of related videos to get differing insight and opinions on the topic.

 

We love to learn from many people for several reasons. First, they have differing teaching styles. Some people are brash, some coddle you – others give advice daily while some release big information less often.

 

Some use text in a blog that you can read, while others publish videos or stream live from their social media pages. There are some who prefer to teach through a podcast, too!

Wordpress Blogger

Your opinion and insight doesn’t have to be better than someone else’s. It just has to resonate with that one person who prefers your teaching style over someone else’s. As long as the information you’re providing is viable, don’t be afraid to compete with anyone and everyone.

Try to stay away from distractions when building your Business.

There is always a new launch coming out Make sure you don’t follow all the Shiny Objects this may confuse your Audience.

 

There are some people who love self help topics who fall all over themselves whenever Tony Robbins speaks. And there are those who can’t stand listening to him. How boring would it be if there was only one person per topic we had available to us to learn from?

 

So ease up on your self-doubt, put away your tools that calculate the competition and understand that there is plenty of room for everyone, regardless of your experience, your appearance, your income level or any other measurement you might be using to talk yourself out of making the leap into a niche you’re truly passionate about.

 

A Drilled Down Versus Broad Approach

 

So now that you know there’s no such thing as too much competition, your next task is to consider whether you want to take a broad approach to your niche or drill it down a bit.

 

And when you drill it down, how much is too much? You want to pick the right amount of depth because if you go too narrow, you might whittle your audience down to almost nothing, making it hard for you to profit from your efforts.

 

Let’s look at how a niche is drilled down. We’ll start with the diet night.

 

Diet à Fasting à Intermittent Fasting à 5:2 Diet à 5:2 Diet for Women à 5:2 Diet for Women Over 40 à 5:2 Diet for Vegetarian Women Over 40

 

This is a typical way to drill down a niche. You can certainly do whatever level of depth you want, but it’s important not to go too detailed because then you’re excluding large demographics from your audience.

 

Drilling down to fasting excluded other kinds of dieters who don’t want to fast. That’s fine because there are many people who want to learn about this method of losing weight.

 

Going into the 5:2 fasting method eliminates everyone wanting to do the 16/8 method, the eat stop eat method, and the alternate day fasting method. As soon as you added women into the niche, it excluded all men, too.

 

So as you can see, the more narrow you get, the more potential customers you’re weeding out. As long as that demographic stays large enough, and you can use common sense to gauge it, you don’t need a statistician to configure numbers for you, it’s good.

Healthy eating

Keep in mind your site can start out broad and have drilled down categories in the sidebar where each category drills down even further into individual blog posts covering the most narrow of topics.

 

So you might have a Best Diets for Weight Loss blog that serves as an umbrella for a huge number of diet plans. In the sidebar, you might have the following categories:

 

  • Keto Diet
  • Vegetarian Diet
  • Paleo Diet
  • 1200 Calorie Diet
  • Low Carb Diet
  • Fasting Diet
  • Mediterranean Diet…and so on

 

In each category, you can create specific blog posts covering all of the narrow slants under that diet, including a blog post titled: The 5:2 Fasting Diet for Vegetarian Women Over 40.

 

Make sure that before you choose an approach, you keep in mind that if you have a broad topic, your audience will expect ongoing content that covers a wide variety o subjects.

 

Your consumer who is interested in learning about diets will be disappointed if they land on your site and see nothing about low carb because you’re too bogged down in writing about fasting, calories and plant based diets.

 

You have to be able to plan strategically with your content and keep up enough. So if it’s too overwhelming to meet all of their needs, consider narrowing down a bit so that you’re able to deliver content that meets the needs of all of your readers consistently.

 

Learn How to Gauge Profitability

 

Profitability is on everyone’s mind when they’re just starting a new business branch online. You want the money to start flowing fast, and lots of it! There are a few different ways you can measure the profit potential of a niche.

 

First, digital products can be lucrative. They’re the kind of product a customer can get instantly by clicking a buy button and downloading directly to their computer to consume.

 

So you want to be looking to see if your niche has products on sites like ClickBank, for example. Of course, if there are none, that doesn’t mean all hope is lost. If consumers buy courses or books on the topic, you could create your own content (or use private label rights content – PLR) to do it.

 

Tangible products are another area of profitability. In the fitness niche, for example, you might have digital courses that teach people how to exercise and eliminate fat and get toned, but more money comes in the form of commissions from the promotion of machines they’ll be using, protein powder, calipers to measure fat, scales and more.

 

Services, like coaching or doing things for others they don’t want to do themselves, is another way to make money in a niche. If you want to help someone achieve success, you might be a sort of life coach for them – or help analyze someone’s efforts to improve their relationships, for example.

Look at price points and frequency of purchases, too. Whenever you find a program that the consumer will be renewing monthly or annually, this provides even more profit potential for you to consider.

 

With pricing, you might instinctively worry about promoting high ticket items, but you’d have to sell fewer of them to equal the volume of sales you’d need of a small commission item.

 

Understand that unless you’re selling services or using paid ads for traffic, it will take a little time to gain traction in any niche because your site has to get indexed (found) in Google. Stay consistent and build up your content and following.

 

Knowledgeable Leadership Requirements

 

Worry about not measuring up to your competitors in terms of knowledge is common for many new online entrepreneurs. They don’t want to step foot in the arena unless they have all of the answers ahead of time.

 

But nobody has all of the knowledge they need in every situation. The key is to be a good learner and sharer – someone who, when asked a question they don’t know, is willing to go find an answer and share it.

 

That’s all it takes – willingness and the ability to uncover things people want to know. This is actually part of what’s thrilling about being a niche leader. You’re always discovering things and broadening your knowledge about a topic.

 

It would be very boring if you woke up day after day and already knew everything there was to know about the subject matter. So embrace the starting point you have now and understand there’s no shame or humiliation in saying, “I’m not sure about that – let me get an answer and get back to you.”

 

But make sure you’re not just waiting for questions you don’t know to pop up before you embark on a learning adventure. You should always have time carved out in your schedule where you’re diving into niche topics and learning interesting, new or trending details to showcase to your followers.

 

Stay abreast of news stories, read consumer or trade magazines in your niche, study the competition to see what they’re talking about, and lurk in forums and on social media to see what the buzz is.

 

When you find information to share with your audience, don’t be afraid to share your opinion on it, too. People want to know what you think of it – even if you disagree with what someone else is saying.

brainstorming

Put a twist on it if you can or want to. If some news comes up about how getting 8 hours of sleep a night helps you lose weight, you can pass that information along to your audience.

 

But then add on ways they can achieve that slumber, if they don’t already know. Give your own personal bedtime routine hacks if you have any that might help them. Experiment with new methods of getting to sleep and share a daily account about what worked and what didn’t.

 

Longevity Issues to Consider

 

There are a few things you have to keep in mind in terms of adopting this niche for the long haul. Unless you plan on flipping your site to someone else, chances are you’re hoping this will grow into a formidable business branch for years to come.

 

But will you run out of information to share? There are some niches, like health, that are always evolving. Sometimes it’s because of technology and sometimes because of new knowledge that’s gained that wasn’t known before.

 

Then you might find something such as how to store water that has you scrambling for new topics to cover after a few months. Maybe you covered rain barrels and treating water, you did product reviews and a how to series, and now you’re all out of ideas.

 

You want to make sure that the niche you choose isn’t difficult for you to garner ideas with. Before you begin, brainstorm from of your categories that fall under your umbrella niche topic and write out lists of possible things to cover.

 

Would you be able to find something new a couple of months from now? How about a year from now? It’s helpful, depending on how much creativity you have or lack, to pick a niche that makes things easy for you in terms of brainstorming topics to blog about.

 

Will you get bored of the niche – or feel some other negative emotion having to tend to a site on this topic all of the time? What if it’s a depressing niche and you have to write about it day after day?

the journey

It’s important for you to feel excited about work and not dread facing it every morning. So pick a niche that truly makes you feel fulfilled or happy whenever you share thoughts with your audience.

Are you Ready

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