Category: Social Media

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Five Actionable Tips to Boost Your Email Opt-In Rate

Your email opt-in rate is the percentage of those who visit your website compared to those who become email subscribers. The higher the rate, the more email addresses you have to better market and communicate to your target audience. In other words, the imagine you had 1,000 people visit your website this month.

 

Fifty of those viewers decided to provide their email and opt-in to your campaign. Therefore, your opt-in rate would be five percent, the average that many other businesses see. An opt-in rate that is two percent or higher is said to be on the right track. To determine your opt-in rate, use the following formula:

 

(Monthly or Weekly Opt-In Subscribers/ Monthly or Weekly Website Viewers) * 100

 

(50/1000) * 100

 

0.05 * 100 = 5%

 

Opt-ins are materials that hook your audience in by providing them high-value content in exchange for their email address or cell phone number. Once you acquire their information, you lead them through your email marketing funnel to hopefully persuade them to be paying loyal customers. Therefore, improving your opt-in rate is important to running a successful email marketing campaign.

 

These five tips will help you boost your email opt-in rate:

 

Use Pop-Ups

Pop-ups can be a great reminder for your viewers as they are leaving or browsing your website. However, don’t overuse them as they can quickly become annoying and make them click off altogether. Many readers expect a few, but if they pop-up too frequently or make it too difficult for them to browse the site, they will simply get discouraged and leave.

 

Make the Opt-In Process Obvious and Easy

Be sure to optimize the signup process to the mediums your readers use the most such as smartphones. If the opt-ins or lead magnets are not optimized for their cell phones, they won’t be able to complete the process. Many readers will abandon a brand or business altogether if they refuse to learn how to adapt to their audience as well. Keep the opt-ins organized and straight to the point. Don’t overload the reader with too much information. For the most part, the opt-in should be scannable and understood in a few seconds.

Add Prominent Testimonials

Show social proof with customer testimonials. Make them obvious and near the signup button to show your readers that you are trustworthy. If others are seeing the benefit you promised they will want to participate.

 

Use the Fear of Missing Out

Urgency is a useful tactic to get your readers to act now. Discounts with deadlines or early bird tickets for hands-on classes are great examples of these. Most people can’t pass up a good deal, nor do they want to miss out.

 

Invite Them to a Call or Webinar

Humans love to feel like they are important or part of a community. Not only that, inviting them to a short one-on-one call or free webinar makes them feel more valued and that there is a real person who cares on the other side. It shows that you are there for more than just monetary gain. Increasing their trust and loyalty to the business.

 

Overall, providing value is key to increasing your opt-in rate and achieving your email marketing goals. If you don’t have valuable content to provide nor follow these six tips, it’s likely your email opt-in rates will be poor, destroying your sales and overall email marketing conversions.

How to Repurpose Your Influencer Marketing Content

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Six Easy Ways to Improving Your Email Open-Rate

Email open rate determines how well your emails are getting in front of your subscribers and if your subject line or titles are doing their job to pursue them to read. Either your titles are boring and unattractive, or the timing of when the email was sent is off.

 

Whatever it may be, it is important to figure it out and improve it in order to see the return on investment you are hoping for. A low open rate means your audience is not reading or seeing your content. Meaning you won’t have the opportunity to convert them into paying customers or achieve other email marketing goals.

 

Here are six easy ways designed to help improve your email open-rate:

 

Ask A Question

Intrigue your audience with an interesting question. Spike the curiosity, but be sure it is relevant to your overall goal and message as a business.

 

Discover Optimum Delivery and Frequency Time

Sending poorly timed emails can easily destroy your open rates. In addition, email boxes can get crowded, and people are not always on them like they are on social media.

 

It’s not as likely for them to continue to scroll through for hours, especially if they just received hundreds of emails. Instead, find the time your audience is active by testing different times throughout the day for the email campaign you create. Be sure to set a short deadline to track your results to compare which time is best to get your emails synced to their schedule.

 

Be Conversational and Personable

Write all your content, including emails, as if you are talking to a friend, but use a branded tone and style that your audience understands and knows is you. A message that is coming from another human or friend is more likely to get attention and results.

Common Email Marketing Mistakes and How to Avoid Them

Provide Value Every time

Even if you are doing a sales pitch, always find an opportunity to provide value. Add a fact as well as a coupon. If you are the only one who gets any value from the email, you need to start over.

 

Review and Refresh Your List

Be sure the email lists you have are new and updated. Old email lists are likely to have poor open rates. Maybe people change email accounts or interests over time, meaning no matter how hard you try, some of your lists will go stale, and it will be up to you to get them off your list. List hygiene ensures that you get a better understanding of what your real open rate is.

 

Use Short but Detailed Subject Lines

Your subject lines, like titles, are the first thing your subscribers get to see. So, make it count. Spend time crafting one that makes them want to click on it and discover what is next.

 

If you have a low open rate, one of these six areas is likely to be blamed and improved. Be sure your lists are up-to-date, your titles are attractive, and that you always find ways to add more value for optimal open rates.

 

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What is Email Deliverability and How to Improve It

Email deliverability is about how your readers or customers are receiving your emails. It includes keeping track of your bounce rate and increasing the safety and authentication of your email and internet service provider to ensure your emails don’t get rejected or end up in your subscribers’ spam folders. It’s likely obvious to state, but if your bounce rate is high, your readers are not getting your content, and this can have an overall effect on how email providers view your content.

How to Write a Lead Nurturing Email Campaign

The following are a few ways to improve your email deliverability:

 

Enhance the Opt-in Process

Use double opt-in forms to ensure the information subscribers provide is correct. For example, an incorrect email address or typo can easily lead to your email being rejected. However, double opt-in forms require your readers to confirm their information to avoid this altogether. Just be sure to make this requirement clear when signing up; otherwise, it can lead to further confusion, or you won’t receive your content until they confirm.

 

Establish a Proper Send Schedule

In other words, don’t spam your readers. If you send too many emails, they won’t see you as trustworthy nor know the content as personalized and valuable. If your content gets marked as spam, eventually, their email service provider will reject you altogether. It is important to note, too, that spam or being marked as spam won’t just affect the one reader. If the email service provider notices a pattern, it will also start rejecting them for other email addresses as a safety precaution.

 

Enable SPF and DKIM

This is essential to ensuring your email address does not get spoofed or risk hackers taking over your customer’s information. In addition, this information tells your internet service provider to authenticate your email address and prevents others from using the information.

 

Add Easy Unsubscribe Options

While not something you want to see, it helps improve your deliverability and other metrics as well. It keeps those truly interested in seeing your content on the list and is also recommended by the federal trade commission to add an obvious way for subscribers to opt-out if they want to. This also further authenticates and protects your email address from email service providers rejecting your emails.

 

Overall, the goal of proper email deliverability is to make sure your content ends up in the subscriber’s inbox in order to be seen and clicked open to be read. If your emails never make it or consistently end up in their spam folder, you won’t see any conversions and will likely need to start over as your reputation gets tarnished. Use these deliverability tips to avoid it.

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How to Write a Lead Nurturing Email Campaign

One way to grow a loyal audience with a strong relationship that understands your business value is through lead nurturing email campaigns. These are personalized and automated emails sent to subscribers throughout their journey with your business.

 

It is designed to maximize the potential of your email list and to ensure its sustainability. It’s about not neglecting the leads you worked so hard to get in the first place. Statistics show that it costs a lot more time and money to find new leads than to nurture those you already have.

 

The following are a few examples and tips to creating lead nurturing email campaigns:

Start with a Welcome Email Series

The moment someone opts in, you should thank them and introduce yourself. This is also a great moment to encourage them to reply by asking them a few questions about themselves and what kind of problems they are dealing with. This opens up the relationships and gives them a basic overview of your value and business goals. Make the reader feel like they made the right decision to opt-in.

 

Create Weekly and Monthly Newsletter or Updates

Keep your readers up-to-date on trending topics, news, and updates within your business and industry. Please don’t use these messages to sell. Instead, use them to educate and get your readers more engaged in other communities such as your Facebook Group. Tell your audience about new products or services you are working on and any additional valuable information they can use.

 

Send Segmented Promotional and Educational Campaigns

Use birthdays, anniversaries, and other important dates and information to your advantage. List segmentation allows you to send more personalized messages and education to those who care about your content. It also allows you to tailor and target your message better as no two readers will be the same or on the same buyers’ journey.

 

Always include a Follow-up and Way to Reply or Engage

Send emails that ask for some feedback and a way to engage further or reengage your subscribers. Invite them to other social media pages or tell them to reply to the email. The replies you get can ensure the content you create is valuable and solves their problem.

 

Don’t let all the hard work of finding your email subscribers waste with these lead nurturing tips. Instead, learn to enable them through the email marketing journey to maximize your results and success better. Don’t be like the average forty-eight percent of salespeople who give up or fail to follow up after the first initial contact.

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Six Secrets to Creating the Perfect Email Funnels

Email marketing has by far one of the largest returns on investment compared to other forms of marketing. However, that doesn’t mean it is straight forward nor will you see results just because you have a campaign set up. Like most things in life, there are important rules to follow to get to success.

 

Here are the six secrets to creating a powerful email marketing funnel:

 

Lead With Your Goals in Mind

Better Goal Setting Tips for Maximum Productivity

Before you develop any content, you need to know what your marketing goals are. For example, do you need more exposure to increase your sales, or are you hoping to educate your audience more? As you can see, these are important questions, so you know exactly what type of information you need to create and how to develop the right call-to-action to see proper results.

 

Add Readers to Multiple Sequences and Segments

Remember, many of your readers will be on different journeys. Some will be brand new, and others will be avid users of your products. Meaning they shouldn’t be on the same email sequences or segments. Likewise, if you have multiple products, they may not all be interested, making segmentation important. Welcome emails, abandon carts, or re-engagement emails are a few different examples.

 

Keep Your Content Funnels Varied

In other words, don’t just sell to your readers. Make sure there is a mix of value, promotional and fun. If every email you send to your readers encourages them to buy something, for example, your audience is more likely to be turned off and eventually unsubscribe to your email campaign.

 

The best policy is to lead with generosity. You don’t need to make a sale after every email you send. Providing value without anything in monetary return is often time the best way to see success. This is what establishes your credibility, trust, and awareness as a brand that eventually works together in return on profits.

 

Take Advantage of Your Titles

Titles are the most important part of the funnel. Sure, you need their email address; however, just because you have it, doesn’t mean they will read it. So you still need to work to capture their attention. In fact, you will want to create more than one and then test them on different readers.

 

Test Your Funnels

Nearly 47% of marketers, in a HubSpot “Ultimate List of Marketing Statistics for 2021” report stated, that they test different titles to see which ones perform the best. Some key aspects to keep in mind when developing your titles include clarity, urgency, curiosity, and relevance. In other words, make sure they know what they will get but don’t give too much away. Then be sure the copy or email you present to them satisfies the expectations of the title.

 

Focus on Retention

You got the sale, but that doesn’t mean the work is over. You must further nurture and inspire your customers to keep them interesting and to come back. One sale won’t lead to sustainability.

 

Be sure you get the results you need from your email marketing campaign by following these six secrets to creating a powerful email marketing funnel. As long as you have the secrets and take action, you will see the results in no time.

 

 

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Four Easy Steps to Creating a High-Converting Email Funnel

Crafting the right Email funnels is an important marketing strategy to understand if you want to maximize your profits and better communicate and engage with your target audience. While it may be hard to believe, email marketing still outperforms social media by nearly forty percent more. Not only does email marketing generate more revenue, but it is also more productive as it is three times faster.

 

Here are the four easy steps to creating a high-converting email marketing funnel:

 

Step One: Lead Generation

The most crucial step to creating a high-converting email funnel includes your brand awareness and lead generation. Next, you need to create an acquisition process that draws in your target audience. This consists of an opt-in form and incentive to get their information and start them down the email funnel. Once they are opt-in, they can then be segmented as a new subscriber and receive welcome content and other further information.

 

Step Two: Nurture Content

The next step is to further build their interest with lead nurturing content. Content that teaches them about the products or services and has less to do with promotions. Lead nurturing is about building a stronger relationship with your customers to keep them around long-term. It allows you to learn your audience better and form a deeper connection to craft engaging content and leads to more action.

 

Step Three: Content Persuasion

Once strong relationships are built with your readers, you want to persuade them further to make a certain decision. This is where the promotional content begins to flow or stream into your sequences to convince your readers to make a purchase and become loyal customers. Be sure you always include an easy and obvious call-to-action, so your audience knows what to do. Your click-through rate depends on it.

 

Step Four: Engage and Follow Up

Nurturing your leads never stops. The step keeps going as is required to keep their interest and see more conversions. Even after your readers purchase, you want to follow up with them and keep them engaged. Send thank you emails and invite them to other groups or platforms that teach them how to use your products or services even better. The more places and ways you can keep your audience engaged, the better and fewer chances for them to unsubscribe or become disinterested.

HBA Funnel Builder…

Following these steps ensures you have everything you need to create high-converting email funnels. A great marketing strategy to learn to get the highest return on your investment that costs little to nothing to get started.

 

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How Powerful Are Email Funnels?

Email funnels are a set or series of marketing materials that inspire your audience to do something—most of the time in the form of a purchase or to benefit your company in some way. Your emails provide value that persuades your audience to purchase your products, follow your social media pages or become a loyal audience and customer.

 

At the start of every email, the funnel includes an opt-in that gets your audience’s attention and trust in exchange for their email address. Then once you grab their information, you can start going down the email marketing funnel through well-timed and targeted emails. These emails should be full of information to establish your authority and trust further.

 

Then you can lead your readers right out of the funnel to your landing page to hopefully turn them into brand-new customers. Lastly, the funnel repeats, or the reader is thrown into a new funnel to further continue the process in the hopes of a repeat purchase. The email marketing funnel never truly ends, as you should always be nurturing your readers and create new and interesting sequences to establish their loyalty.

 

As you can probably tell by now, email funnels are powerful because:

 

They Solve a Problem

Your audience is readers because you provide some value for them. You solve a problem in the form of entertainment, education, comedy, or more. It all depends on your niche and why you are starting an email funnel campaign in the first place.

 

They Are Personal

While you may be sending the same email to many readers, that is not how they see it. It goes directly into their personal email, and frequently they are reading it alone. Even better, it is personalized to them. Making them feel special, important, and connected with your brand. Allowing you to provide more value and then more easily convert them into paying customers.

 

They Create Brand Awareness, Trust, and Credibility

Emails are another great way to provide your audience education and resources, further increasing your industry’s brand awareness, trust, and credibility. The more you communicate to your audience, the more they get to know you and trust your authority, especially through quality content that solves a problem.

As you can see, if you want to build a loyal audience while turning them into paying customers, then email marketing funnels are a must. In fact, if you are not convinced yet, then it’s important to let you know that many businesses often see a return of forty-eight dollars for every one dollar they spend on email marketing — making it by far one of the most affordable and easiest ways to market and boost your sales.

Work On Your Funnel Each Week And Continue To Branch Out

 

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Top Influencer Marketing Mistakes to Avoid

10 Content Marketing Tips for Email Marketing Success

As you get started engaging in influencer marketing, whether you are the influencer or hiring influencers, you want to avoid making mistakes. Remember that others have gone before you and succeeded. All you have to do is follow their path, and you’ll be successful too.

 

  • Focusing on Reach Over Impact – While you do want the influencers you choose to have an active and engaged audience, you don’t need them to have million-plus followers for the campaign to be effective. In fact, having a smaller audience can indicate a better return on investment due to the higher engagement smaller influencers enjoy.

 

  • Not Providing Influencers the Right Information – What information does the user really need to make a buying choice? Look at everything you do from the buyer’s perspective and where they are in the journey but, at the same time, consider the influencer and what info they need to make decisions about the direction of the content they produce.

 

  • Not Allowing the Influencer to Showcase Their Creativity – The worst thing you can do when you contract with an influencer is micromanaging them to the point that they cannot be creative. You do want to provide some guidelines of what to avoid, but you don’t need to tell them everything to do.

 

  • Not Being Product Focused – The product is what you want to promote, so if the influencers you choose don’t focus on the product and what it does for the viewer, it’ll be hard for the audience to make a buying choice.

 

  • Having Unrealistic Expectations – If you’ve never run an influencer campaign before keeping your expectations realistic by realistically looking at the numbers. Set your goals using the SMART goal technique so that your goals are specific, measurable, attainable, realistic, and timely.

 

  • Choosing The Wrong Influencers – Don’t just pick anyone to promote your brand. Instead, pick someone who already fits your company brand in voice, personality, principles, morals, and values.

 

  • Rushing a Launch Campaign – Don’t just launch an influencer campaign without being ready. If it works and you get a lot of traffic from it, you need to be totally prepared for the impact on your business so you can serve your audience better.

 

  • Not Expanding Across Platforms – You want to be on all the platforms your audience is responsive to. You don’t have to personally have an account on these platforms to work with influencers successfully.

 

  • Not Following Up – When you work with an influencer, you always want to debrief when a campaign is over so you know what can be improved next time. In addition, if you gained new followers, you need to be prepared to communicate with them.

 

  • Not Serving Your New Customers Well – If an influencer sends new customers your way, you must serve them and take care of them well. No one wants to turn their customers over to someone who mistreats them.

 

As you go forward with your influencer marketing campaigns, keep these tips in mind. You want to be as authentic as possible while also serving your audience in new ways, and influencer marketing can help you achieve more faster than you may have ever experienced.

 

 

 

 

 

 

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How to Repurpose Your Influencer Marketing Content

When you work hard paying for and contracting with an influencer to create content for you and market your services and offers, it would be a shame not to get all you can out. However, the best way to get the most out of any content you create is to repurpose it into new forms and types.

 

Testimonials

 

When you collect a testimonial, you can use it within other content that you create, and you can also grab testimonials out of separate content. For example, if you contract with an influencer to review a product and their review is positive, you can add that review to your testimonial page. You can even change the format of it by transcribing video or turning text-based content into memes or videos.

 

E-mail or Newsletter Campaigns

 

Any content you create for your newsletters and campaigns that can be reused in other areas is a game to repurpose too. You can take parts of your newsletter or campaign and add that content into something else. For example, you can add a how-to video to your newsletter by transcribing it and linking to it. You can also grab an e-mail you created and turn it into a video.

 

Guest or Blog Posts

 

One of the most adaptable and useful types of content is your guest or blog post content. If you accept guest posts, you can use that guest post in other ways if your contract says so, such as sending it in your newsletter, adding it to a book, or making it part of your membership site.

 

Live Events

 

Live events are always great fodder for more content creation. You can capture video testimonials at the live events, transcribe them for your website testimonial page or use the info to produce a new blog post idea. Set up an event hashtag to help organize all the content you can use later.

 

Social Media Ads

 

When you create an advertisement for social media, it can be used elsewhere as free content and information to your audience. The ad is good on its own, but there is no reason to keep that content in the advertisement. Instead, spread it around to your blog, to your website, to your videos, and more.

 

Video

 

All videos can be repurposed and used again. For example, you can reorganize the footage you shot, or you can transcribe it and manipulate it in other places such as your blog, within a book, or as part of a webinar.

How to Easily Crank out Content Daily

Remember that you can also repurpose content you created for YouTube to put on other platforms too. You don’t have to use the content you make only on one platform; you can tweak it and use it wherever you want to as long as it does not go against your agreements with other collaborators.

 

 

 

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Powerup Your Influencer Marketing Campaign

Influencer marketing is not really new. People have been doing it for centuries. A popular person who inspires others presents a product or service to their followers in a good light, and boom, sales take off.

 

You really don’t need to work with the biggest names in the industry to make your mark. You can work with small influencers or big ones, but the main characteristics that spell success are personality, authenticity, and offering value. So if you really want to power up your influencer marketing campaigns, take note of these tips.

 

Add Your Own Personality

 

Remember that your brand has a personality too. Be sure to include that information about your brand voice and personality in all branding information you provide to each influencer who will work with you. When they understand who your brand is and who you are, they’re more likely to want to work with you. Likewise, encourage any influencer working with you to add in their own personality to promotions too.

 

Use and Study Your Competition

 

Look at your competition posting and read the comments to see what their customers are missing or liking. Then, find the content with the most engagement and figure out why their audience enjoys it so much. Then, take that information and find ways to add your own personality to it.

 

Look Out for New Platforms, Tools, and Social Media Channels

 

Part of running a successful business requires keeping up with industry standards. For influencer marketing, this also means being aware of all the technology, platforms, and channels that may appear. For example, TikTok was hardly used last year and is now about to take over YouTube and Instagram in top social media platforms used by brands and influencers.

 

Strive for Authenticity

 

Use stories, live videos, or even podcasts to share your content in different ways while also striving for authenticity. To be authentic, strive to be who you are, warts and all. If you ask that of all influencers you work with, you’ll end up a lot happier because it’s just easier to be who you are naturally than to fake it. Whether it’s you or someone you hire, you want genuineness to shine.

 

Know What’s Hot

 

Right now, for example, short-form videos are really hitting their will on YouTube and other video platforms. Because it’s working, you need to do it too, but always check your metrics. Do what’s hot but check the numbers to make sure it’s really delivering what you hope it will.

Why You Need To Mail Your List Regularly

Keeping track of trends is essential for any business owner, but if you’re working in a digital environment, what’s trending yesterday may be old news today. So it would help if you kept your ear to the ground in your niche and community to stay abreast of what is working now. It might be different than you think.