Businesses needing quality content to market and teach their target audience how their company benefits them will never disappear. However, to reach their target audience, their content needs to have a certain style and know-how to communicate to them effectively. This can take time and skills that businesses cannot do themselves. If you have a knack for words and know how to persuade certain audiences, starting a freelance writing business may be a lucrative option for you to get away from that nine-to-five life.
These five important tips to follow to run a profitable freelance writing business will help.
Find a Niche
Finance, technology, diet, and exercise are just a few popular examples of writing niches to explore. Finding a niche is how you perfect your skills and better market your business. When you know exactly what type of services you provide, you can implement better strategies to find the right audience that needs these services.
Outsource
Just because you are the face of the business doesn’t mean you need to do all the physical writing or other work yourself. Outsourcing the busy work allows you to take on more clients. The more clients you have, the more profitable your business will become. However, you only have so many hours in the day, and relying on yourself will not give you the time you need to turn high profits.
Sell Monthly Writing Packages
Instead of selling per hour or project, work your clients into monthly or yearly contracts. You can better predict your revenue and strategize your schedule to meet your clients’ needs with longer contracts.
Develop a Website and Portfolio
Show off your work with a beautiful and functional website. Your portfolio is how you advertise to your target audience that your work is high quality and can meet their standards. Don’t expect your future customers to trust you before seeing proof. This will make it harder to take on clients. Instead, highlight your best work with a website that also allows your audience to see a preview of your prices as well as schedule a meeting.
Take Advantage of Writing Tools
Resources like Grammarly are important to invest in as they can set you apart from your competition. One thing that prevents many people from working with content writing businesses is poor grammar and worse, plagiarism. However, using Grammarly allows you to fix each of these problems instantly, and advertising that you use this tool to your potential customers gains their trust.
These five tips are designed to grow a sustainable and highly profitable freelance writing business. Finding a niche, hiring a writing team, setting monthly package prices, and using appropriate marketing strategies are crucial to being profitable within this industry.