Community building is a fabulous, fun, and effective way to get to know your customers, grow your business, improve your products, and stand out against your competition that you needed to incorporate yesterday. This community-building strategy requires building a community around your brand that puts your customers’ needs first.
You will unlock powerful resources, tools, and information that will only lead you to ultimate success through community building. In the age of technology, you must do everything you can to stand out and stay ahead of your competition. Fostering a brand community is nearly a requirement if you want to succeed in this day and age.
Here are the top four reasons why communities are crucial to your business success:
Communities Promote Word-of-Mouth Marketing
Nothing is more powerful than word-of-mouth marketing. People like the Kardashians are billionaires because of word-of-mouth marketing using social media and community building. They were smart enough to tune into the idea that they were building a community of followers on every social platform that they can influence easier because they’re a captive audience.
Communities Save Revenue
It doesn’t cost that much to set up a community. In fact, you can do it free through most social media platforms today, like Facebook and YouTube. So, if you already have these platforms take a look at the features, you may have been ignoring. The only thing it costs is your time.
Communities Establish Credibility and Trustworthiness
When you are part of a community, people get to know you more because you share more. When your audience sees with their own eyes the evidence you post in the groups and how helpful you are to the members of the group, they will begin to trust you more by observing. However, just the existence of a large, engaged, and friendly group gives you an edge on credibility and trustworthiness.
Communities Initiate Brand Loyalty
When everyone in a group is talking about your brand and what they like about your products and services, it becomes kind of like a club in that each member’s identity is tied up in using your products and services. When that happens, they become loyal to them.
Engagement and interaction are crucial to successful brand companies. This is how you grow a community that advocates for you while staying around for the long term. In other words, valuable engagement reduces customer retention while attracting new ones. Thus, making it easy to grow your brand sustainably and profitably.
In the end, these reasons establish just how crucial communities are to your success. Without one, you may not find your customers or continue to build the business you need to stay around long-term. Communities are your connection to more revenue, recognition, reach, and business potential.