It is no surprise to people in the marketing world that Videos are a great way to display your content. But what are the Ideal lengths for your videos?
In today’s post, I review what Hubspot reveals as the best video lengths for the four Native Video Platforms.
30 seconds for Instagram
Why 30 seconds
HubSpot discovered the videos that received the most comment average 26 seconds. Keep your Videos Brief.
45 seconds for Twitter
Why 45 Seconds?
HubSpot calculated Twitter’s #VideoOfTheDay average 43 seconds.
Twitter users are accustomed to short updates so Keep it Short.
1 minute for Facebook.
Why 1 Minute?
HubSpot’s Facebook audience Engages the most with 1-minute long Videos. Users like watching Snappy Videos They can quickly Like and Share and Move on.
2 minutes for YouTubeWhy 2 Minutes?
HubSpot sees the most engagement on Videos that are about 2 minutes.
Users like spending time on YouTube because they can easily find Specific Videos or watch their favorite YouTubers’ Content. Longer Content is Perfect for YouTube.
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When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it’s worth your time, and let that thought process influence whether or not you press play.
Once you do actually press play, how many times have you abandoned the video just a few seconds in and scrolled down to the next post? I know I have. I don’t finish half the Facebook videos I start.
It seems impossible to hold people’s attention nowadays. Phones buzz with distracting notifications and promise instant gratification, tempting people to check their screens every five minutes. This has diminished the human attention span so much, some studies claim it’s now shorter than a goldfish’s.
Video marketers know we lack patience. So they’re starting to tailor content for our dwindling attention spans. In fact, 56% of all videos published in the last year are less than 2 minutes long.
Discover videos, templates, tips, and other resources dedicated to helping you launch an effective video marketing strategy.
But marketers must innovate further because users expect different video lengths on different platforms. Odds are, they’re more willing to watch a 2-minute long video on YouTube than on Twitter.
If you don’t customize video length for each platform, then you’re not fully catering to your audience. Sooner or later, the attention they give to your brand will wither away.
That’s why we decided to create this handy, bookmarkable infographic about the optimal video length for the most popular video channels. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot’s own social and YouTube data, and combined it with existing research in the area.
We also provided a video example for each channel, if you ever need some inspiration.
So check out the infographic below and start creating optimized videos for these four native video platforms!
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