Snapchat stories are a fun marketing tool to use for businesses that need to advertise to a younger demographic. Around fifty-nine percent of those between twenty-four and thirty who use the internet use Snapchat. In 2019, the application had three hundred million downloads ranking them the seventh most downloaded application globally, showing you just how powerful Snapchat still is and can be to businesses. In fact, it is said that those who use Snapchat are sixty percent more likely to make an impulse buy. Meaning, if you have a product business, you should be using Snapchat.
Here are the four steps to using Snapchat stories:
Step One: Select Your Profile or Swipe to the Camera Function
To get to your profile, select your picture from the top left of the screen. Then select “Add to My Story” below “My Stories,” your photo, and your username. The second way to create a story is to swipe to the camera or click the camera icon currently located at the bottom center of the screen.
Step Two: Create Your Snap or Upload
From here, there are several different ways to create your story. Simply tap or hold to record or click the two small boxes located to the left of the record button. A new screen called “Memories” will appear where you will need to click “Stories” below the search box. Then click “Start a Story” to create a story with previous Snaps. The third way to create a story is to select the smile emoji next to the record button to pick a filter.
Step Three: Enhance with Features and Tags
Once you create the content, a menu to the right will appear. This menu includes adding text, stickers, choosing your font type or color, and adding popular emojis. You can also add music, links and change the time of how long each frame appears.
The most important feature from this list is the stickers that look like a post-it note. This is where you can make your stories more engaging and interactive.
Step Four: Select “Story” From the “Send To” Page
When satisfied with the way your story looks, it is time to post it. First, select “Send to” then “My story” on the next page if you used the camera feature. If you created the story straight from your profile, select the play button that appears at the bottom right.
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Overall, getting used to editing and other features is what makes Snapchat different. Once you get used to adding them, you can improve your contact and engagement with your audience over time. Snapchat is a great tool for businesses that have a younger target audience and highly visual content. Follow these steps to get your first Snapchat story live in no time.