The following are important questions to ask your potential influencers and key information they should provide back to ensure you pick the right influencer for your campaign:
- Who Is Your Target Audience? – Ask them if they have an audience persona created or if they can provide audience demographics so you can be sure their audience really will want what you have.
- How Does Your Target Audience Algin with My Brand and Message? – You need your own brand message and reason for existing, and it should align in some way with the influencers you choose to work with. Let them explain how they align.
- What Type of Content Do You Produce? – It will help you to know the type of content they can produce to start with. For example, some influencers do life-like vlogs and don’t do scripted commercials or advertorials. Work with influencers who give you what you need but be open to new ideas.
- How Often Do You Publish Content? – Knowing their production schedule can help you ensure that your campaign is launched at the right time.
- What Is Your Engagement Like? – They should tell you about some actual numbers regarding their engagement but understand if you choose to work with new influencers (which works great, by the way), they may not understand yet, but you can show them.
- Have You Ever Worked with My Competitors Before? If so, Why and Why Do You Want to Work with Us Now? – This can help you ensure that they’re going to be upfront and honest with their audience about their recommendations.
- Have You Worked with Similar Brands Before? How Successful Were You? – Getting these stats will really help you project the type of response they might get for your campaign.
- How Often Do You Share Sponsored Content or Affiliate Links? – You want to ensure they have a good ratio of information and sponsored content or affiliate content. This will help you determine if they have staying power.
- What Are Your Overall Expectations for Partnering with a Brand? – You want to know from them what they are expecting to gain from this too.
- What Are Your Thoughts About Exclusive Brand Partnerships? – If you want them to work with you exclusively and not another brand that competes with you, this is good information to know.
- What Is Your Content Creation Process? – Understanding their process can help you understand how you’ll work with them, including timelines and other info.
How to Easily Crank out Content Daily
- Do You Want to Work with Us to Create the Content and Share Before Posting or Be on Your Own? – How autonomous will they want to be, and are you okay with this method? Of course, you can’t make them work how you want to work, but you can judge whether you can work together or not.
- What Are Your Fees and Other Compensation Needs? – Try to get them to give you a fee schedule instead of telling them what you’ll pay. Not only will they feel more in control, but it’ll make working together easier.
- What Sort of Timeline Do You Need to Get to Publishing? – Knowing the timeline will help you get your information to them promptly.
Use these questions to figure out whether you can work with the influencer in a seamless way that matches your own needs and includes their needs. You’ll be very glad you took the time.