The Internet’s impact on business over the years has been, and continues to be, profound and common. It has enabled what were once, local and small industries and businesses owners to reach people around the world.
Businesses can no longer define their competition by geographical boundaries or a level playing field where all players are bound by the same rules.
Major market disrupters like Airbnb, Uber, Netflix, and Alibaba are turning what were at a time considered A-grade business models into relics of the past.
The impact is set to continue, even more rapidly, over the next several years. For many companies, it will mean an even tougher business environment.
There will continue to be more disrupters emerging, which will become agile and nimble businesses that will dominate the markets.
There will be
more start-ups with savvy entrepreneurial backing that will become overnight successes.
LinkedIn has emerged as one of the main powerhouses on the Internet for business leads and sales and now has more than 500 million users around the world.
The business networking platform was started in 2002, by the founder of PayPal, Reid Hoffman. The company has seen steady growth since its official launch in 2003.
LinkedIn has earned a reputation as the social media platform that entrepreneurs can use to find the right buyers and quality leads online.
LinkedIn stands out from the other social media platforms, because the majority of LinkedIn members log into LinkedIn with the intention of networking with other like-minded individuals.
One of LinkedIn’s greatest benefits is its ability to enable entrepreneurs to connect with small business owners, CEOs, VPs, key decision-makers, other entrepreneurs, and potential customers.
The professional networking platform gives entrepreneurs an effective digital platform for finding and engaging with their ideal customers and to build a sustainable business relationship with them.
Unlike decades past, LinkedIn allows you to research companies and locate the decision makers without having to resort to spending your days cold calling.
LinkedIn allows you to engage with your ideal prospect through groups and recommendations from your first-degree contacts.
This new strategy, also known as social selling, hasn’t been fully embraced by the business world yet. However, those businesses that have embraced social selling and integrated those strategies into their sales process have yielded greater benefits.
Understanding how to utilize LinkedIn as a business can create a substantial difference in the number of highly targeted leads that you can generate.
If you aren’t already using LinkedIn marketing in your online marketing strategy, the following chapters will show you how you can optimize your LinkedIn profile and use its unique features to generate more targeted leads and dramatically increase sales for your business.
The networking opportunities afforded by being a member of LinkedIn are invaluable, and the marketing opportunities are vast.
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