When it comes to influencer campaigns, there are several types that you need to know about. Most people do a combination of these in order to help get the word out about their products and services. Mix and match as needed to develop a fun and effective influencer marketing campaign that works for your needs and the influencer’s needs.
The following are seven popular influencer marketing campaign types to learn:
- Sponsored Content – With sponsored content, you simply pay the influencer to create a post, a video, or both that works to promote your product or service. The influencer will reveal to your audience up front that it’s a sponsored post. Depending on the rest of the deal, you can get a sponsored post starting at about 50 bucks and on up.
- Reviews – One way to have an influencer recommend your product is by asking them to do an honest assessment of it. At the same time, they will provide an honest review. You usually pay a set fee for the review and offer a percentage of sales for their unique link.
- Giveaways – You can also give the influencer a free product to give away to their audience as a way to boost your own sales. Usually, they’ll provide a review plus do the giveaway and have a link to those who want to buy.
- Guest Blogs or Collaborations – Working with several influencers or doing a guest blog on an influencer’s website or channel, if you’re also a vlogger or blogger, is also a great way to use an influencer’s audience versa.
- Platform Takeovers – Some people give the influencer the ability to take over their own platform to get the word out.
- Product Seeding – Having an influencer simply wear your t-shirt, use your product, or otherwise show themselves using it without talking about it is product seeding. Again, you’re most familiar with this happening in tv shows.
The Keys to A Successful Influencer Marketing Budget
- Ambassadors and Affiliates – Working with influencers as ambassadors and affiliates is a great way to work with them, too, because you won’t have to pay them until they make a sale with this method.
There are a variety of types of influencer marketing campaigns. The above are some ideas to try for helping you get the word out about your products and services.