Email open rate determines how well your emails are getting in front of your subscribers and if your subject line or titles are doing their job to pursue them to read. Either your titles are boring and unattractive, or the timing of when the email was sent is off.
Whatever it may be, it is important to figure it out and improve it in order to see the return on investment you are hoping for. A low open rate means your audience is not reading or seeing your content. Meaning you won’t have the opportunity to convert them into paying customers or achieve other email marketing goals.
Here are six easy ways designed to help improve your email open-rate:
Ask A Question
Intrigue your audience with an interesting question. Spike the curiosity, but be sure it is relevant to your overall goal and message as a business.
Discover Optimum Delivery and Frequency Time
Sending poorly timed emails can easily destroy your open rates. In addition, email boxes can get crowded, and people are not always on them like they are on social media.
It’s not as likely for them to continue to scroll through for hours, especially if they just received hundreds of emails. Instead, find the time your audience is active by testing different times throughout the day for the email campaign you create. Be sure to set a short deadline to track your results to compare which time is best to get your emails synced to their schedule.
Be Conversational and Personable
Write all your content, including emails, as if you are talking to a friend, but use a branded tone and style that your audience understands and knows is you. A message that is coming from another human or friend is more likely to get attention and results.
Common Email Marketing Mistakes and How to Avoid Them
Provide Value Every time
Even if you are doing a sales pitch, always find an opportunity to provide value. Add a fact as well as a coupon. If you are the only one who gets any value from the email, you need to start over.
Review and Refresh Your List
Be sure the email lists you have are new and updated. Old email lists are likely to have poor open rates. Maybe people change email accounts or interests over time, meaning no matter how hard you try, some of your lists will go stale, and it will be up to you to get them off your list. List hygiene ensures that you get a better understanding of what your real open rate is.
Use Short but Detailed Subject Lines
Your subject lines, like titles, are the first thing your subscribers get to see. So, make it count. Spend time crafting one that makes them want to click on it and discover what is next.
If you have a low open rate, one of these six areas is likely to be blamed and improved. Be sure your lists are up-to-date, your titles are attractive, and that you always find ways to add more value for optimal open rates.