Tag: affiliate marketing

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Common Social Media Story Mistakes and How to Avoid Them

The best way to know how to use a certain feature correctly is to learn what not to do first. This is done by understanding some of the most common mistakes many do when first using social media stories to market and advertise their business. While social media stories and the other features it provides can offer your business many benefits, learn how it works so your efforts will not be wasted.

 

Here are four of the most common social media story mistakes and what to do to avoid them:

 

Inconsistent Schedule and Posting Time

 

Social media is attractive due to the high amounts of communication and its movement and speed at which that communication can be found and digested. However, it is constant and never-ending — making it almost addicting as humans love to socialize. This means you need to find a schedule that keeps you consistent and always engaged. Of course, this will be different depending on the platform you use, but most stories only last for around twenty-four hours, which means at least once a day is vital at minimum.

 

Ignoring Audience Interaction and Engagement

 

Stories are about engagement and audience interaction. Don’t use this feature to post the same content you do everywhere else and ignore your audience. Get them involved, ask them questions, get their feedback, and always provide maximum value in exchange for their time.

 

Cross Promoting or Over Prompting

 

Repurposing is a great idea, but not for your stories. You always want to be more creative and transform the idea into something better and different to keep your audience attached or interested. Posting the same boring content on all platforms will likely disinterest them, making them head over to your competition as you no longer provide any value.

 

Poor Branding and Overall Message

 

Always plan your content to ensure your goals and company values are clear and obvious. If you don’t take the time to plan, you may inadvertently send the wrong message. Take advantage of the features, such as changing your font and colors to match your branding and using the Highlights section offered by Facebook and Instagram. A consistent message and branding statistically translate into more revenue for businesses. This is because your communication is clear, making it easier for you to create products or content your target audience needs and enjoys.

 

Don’t be caught making these same social media story mistakes. Start your social media story content plan off right by avoiding these common mistakes and taking advantage of the tips provided above. Being aware of these common mistakes gives you the tools you need to be one step ahead of your competition and offer better value and high-quality content to your target audience.

 

 

 

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Why You Should Be Using Google Web Stories Right Now

Did you know there is a relatively new way to increase traffic to your WordPress blog? Through Google Web Stories, you now have another way to make it to the top of the Google search results page. They even appear on the Google Discover page, the home page of Google’s smartphone application that shares personalized content based on your search results or other habits on your phone.

 

Web stories are bite-size pieces of information of current blog posts, new announcements, or other important information you want to share from your blog or website. When viewers watch, they can then be sent to your blog with a link displayed at the bottom—giving you another way to engage new potential customers and increase your exposure and awareness on the internet.

 

Here are four more important reasons why your business should be taking advantage of Google Web stories right now:

 

To Boost Your SEO

 

By far, the most important benefit to creating Web Stories includes ranking higher on Google’s search result page. This is how you get more traffic, fast. In fact, it is said that most people don’t even make it past the first page or the tenth listing. Meaning you really want to make it to the top of the page when your target audience searches an important keyword.

 

To Have Full Ownership and Control of Content

 

After SEO, the next most important benefit to Google web stories includes your ownership and control of the content yourself. When you use platforms such as Instagram and Facebook stories, you don’t completely own the content, even if you are the original owner. Meaning, with Google web stories, you have more control, freedom, and less potential to lose your content.

 

To Create More Unique and Highly Shareable Content

 

Google Web stories are attractive, engaging, and fully customizable content — giving you yet another avenue to create content that your audience appreciates and wants to share with their friends or family and further increasing your exposure and audience.

 

To Add an Additional Revenue Stream

 

With the Web Stories for WordPress plugin, it is easy to monetize them with native ads that Google AdSense runs. Adding links directly to a landing or sales landing page is also easy to do with their editing tools.

 

As you can see, Google Web Stories is a feature you will want to take advantage of if you run a blog or website. It allows you to create immersive and engaging content that you have full ownership and control over while increasing your traffic, revenue, and exposure as a brand or business.

 

 

 

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How to Monetize Your Google Web Stories

By far, one of the main benefits of using Google web stories is the ability to monetize it through your own content, branded content directly, and now native ads with Google AdSense. Meaning you now have another way to repurpose your content, increase your blog or website traffic while increasing your revenue in many different ways.

 

The following are the different ways you can monetize your Google web stories and tips on how to optimize them:

 

Native Ads

 

These are full-screen and immersive ads that play before, during, or after your stories. They are easy to turn on and connect with your Google AdSense account. Follow these steps to get your stories to monetize through Google using the Web Stories for WordPress plugin:

 

  • Step One: Select “Settings” from The Plugins Page After Downloading Plugin
  • Step Two: Locate “Monetization”
  • Step Three: Follow Steps to Connect Site Kit and Activate Google AdSense
  • Step Four: Select “Google AdSense” or “Google Ad Manage” from Drop Down Menu and continue following the Instructions.

 

Video and Click or View More Ads

 

You don’t need to monetize your stories with Google AdSense to make money. You can use stories and make your own promotional videos or even sponsor a story. The option to add a link should be included in all your stories and their frames to increase your potential sales as well.

 

In other words, any story you create can be turned into a well-designed advertisement from you or an approved brand rather than Google – giving you more control over what you share as well as more potential for revenue as you can charge more for your work. Google AdSense is generated automatically and set by them per their terms. However, both of them together can create a powerful monetization tool for your website. Unless you want complete control, there is no reason not to do both.

 

Be sure to follow these monetization tips to fully take advantage of the benefits Google Web Stories can bring to your blog or website. Not only can you monetize through your own links or sponsored post, but you can also include fully immersive ads generated and paid out by Google itself — increasing your revenue and overall success as an online business owner or influencer. Overall, these monetization tips should encourage you to add Google Web Stories to your online content marketing strategy today.

 

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Four Tips to Optimizing your Google Web Stories

To increase your blog traffic or beat out your competition, you need to add Google web stories to your content marketing plan. These stories are the new way to attract mobile users on the Google Discovery page or utilize the Google search engine.

 

When you search a keyword through Google’s search engine, a carousel appears below the search with stories from different blogs or websites. To view, simply click and tap to view each page of the story. As you can clearly see, these stories give you another opportunity to make it to the top of the Google search results page.

 

4 tips to optimize your Google Web stories for max conversions:

 

Include High-Quality Videos and Images

 

Keep your video size under 4MB, no larger than 720 pixels, and ten seconds in length. Images used should be 900 pixels by 1200 pixels. Fill in the alt text of your images, and don’t use GIFs.

 

Create a Solid Narrative, Theme, and Fill in SEO

 

Never cut off the viewer or expect them to finish the content on another page. Create a full story that educates and inspires them to continue instead. Be sure to keep the length of each of your stories between five and thirty pages. Add a title to your story but limit the text to forty characters. Each page you make should have a max of two hundred characters or less but keep in mind that they only last fifteen seconds. The more text you have in one frame, the more distracting it can be.

 

Test Your Stories Using the Google Web Stories Test Tool

 

By adding your story’s link to this tool, you can be sure you filled in all the required information to create a valid web story. Missing information such as your cover image and publisher logo will prevent your story from being recommended or shared by Google. Using this quick and easy tool ensures the work you put into creating Web Stories is worth it.

 

Don’t Share Content That Isn’t Yours

 

A final tip to note is only to post content you created to your stories. Google will not share content that is not by the publisher; you, which means if you want to share other people’s content, use Instagram, Facebook, or Snapchat instead or ask your audience to submit new content directly to you. This way, you can have full ownership of the content you share on your blog and with Google Web Stories.

Optimizing your Google web stories is vital if you want to get the most benefits out of this new feature. These stories provide a more attractive, creative, and immersive way to market and advertise your products, services, or content to your target audience while increasing your traffic and potential revenue.

 

 

 

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Five Tips to Creating Your First Google Web Story

Before you publish your first Google web story, it is essential you understand the basics first. Google requires certain information and criteria to produce quality content worth sharing with its audience on its Discovery page or the Google search engine results page.

 

Google web stories offer your blog or website a new way to generate more traffic and revenue through a creative, powerful, and immersive storytelling format. They are much different from regular social media stories. You are the owner of all the content and the host – giving you more control, ownership, customization, and ways to increase your revenue than other platforms with the story feature.

 

Here are five tips to keep in mind when creating your first Google web story:

 

Think 10 to 15 Second Hooks

 

Each Web story slide lasts about ten to fifteen seconds, depending on how you set it. Meaning that the information you share in each frame, even if you create a full thirty pages, should be easily and quickly digested. It is unlikely many will go back too many times to re-read stories as it can be tedious. Of course, that should never be your goal when creating stories in the first place. The point of stories is to make it even easier for your target audience to take in your information.

 

Animate and Choose a Theme

 

Stories are more entertaining and easier to digest when they have a consistent theme and proper animations. Animations keep your viewers interested, and themes keep your brand image clear and focused.

 

Keep Titles and Story Lengths Short

 

Google stories that are between five and thirty frames perform the best. However, it highly depends on your niche and the type of content you create. Title lengths should be around ten characters long but no more than forty.

 

Include an Attractive and Compelling Cover Image

 

Before creating a valid google web story, you must add in your cover image and publisher logo. Be sure your cover image is highly attractive and makes your viewers want to click. Your cover image is no different than the image that appears before your blog post link or YouTube thumbnail. However, the more compelling it is, the more likely someone will click on it. Use images with a good resolution of 900 pixels by 1200 pixels.

Include Relevant Links

 

Always include a relevant link to your story. In fact, this needs to be done in order to create a valid web story. Again, the main function of Google web stories is to increase your website traffic. If there is no link, it’ll be hard for your viewers to reach you. They will be more likely to click off.

 

To maximize your reach and potential with Google web stories, following these tips is a must. These tips, along with the checklist the plugin provides, are required to properly communicate and build an effective story that converts to more revenue or increased traffic.

 

 

 

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How to Use Google Web Stories for Business

To reach a wider audience and market to nearly half of the internet population who uses their phone to shop online, Google web stories are a must-have business tool. It allows you to create a story through different visuals, text, and audio features that are highly engaging and shareable. Thus, making your other content more interesting to new readers or potential buyers. Not only that, but Google web stories can also add a new dynamic, creativity, and impact to your content altogether.

 

Here are the five steps to creating and setting up your first Google web story using the Google Web Stories plugin for WordPress:

 

Step One: Create a WordPress Blog

 

In order to use the Google Web Stories plugin, you need to have a WordPress blog. WordPress blogs offer more freedom and customized options, making them a great platform to create your website. It is also highly friendly to search engine optimization too.

10 Simple Steps to Building a Blog on Word Press.

Step Two: Find and Download the Web Stories Plugin for WordPress

 

Once you have established your blog, you will need to download the plugin and fill in the settings page. First, select “Plugins” from the WordPress menu to the left. Then select “Add New” next to “Plugin” when the new window appears. From there, you can search for “Web Stories” in the search bar that appears to the right. Next, select “Install Now” next to the right plugin. After it downloads, select “active.” You will then be instructed to fill in the settings page to connect your Google AdSense account and add your logo.

 

Step Three: Create a New Story or Explore Templates

 

Now you are ready to get creative and develop your first story. From the WordPress menu, look to the left of your dashboard, find “Stories.” Then select “Add New” or “Explore Templates.” If you select “Explore Templates,” this will lead you to a list of free templates you can use to create a more consistent story. Otherwise, you will be sent directly to the Web Stories builder.

 

Step Four: Fill in Required Information and Customize Your Story

 

When you get to the Stories builder, be sure to add your cover image and publisher logo in the Document panel to the right to create a valid web story first. This is where you will also develop a story description, set your page’s advance length, and add music. Then you will need to add a title no longer than forty characters long in the section labeled “title” above your story content. Once you have these set, you can add in your frames and customize them to your liking. Note that filling in the “link” section of your design after adding an image is also important.

 

Step Five: Preview, Publish and Test

 

As you customize, your frames use the preview option located at the top right of your builder next to “publish.” This way, you can get a clear view of your story as you are creating it. You even get to choose what device you want to view it from. Next, view the checklist provided in the bottom left to follow along with the suggestions provided by the application. Once happy with the results, publish the story and then test it using the Google Web Stories Test Tool to ensure you filled in all the important information required for a valid story to publish.

 

Overall, getting your first Google web story going is easy with the Web Stories plugin for WordPress. As you go along, be sure to read each tip and follow through the checklist it provides to create compelling, attractive, and quality content for Google to share.

 

 

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Important Instagram and Facebook Story Differences to Know

While Instagram and Facebook offer similar features, it is important to highlight the differences to pick the right one or use them efficiently to market to your target audience. Choosing the perfect platform is only as successful as your knowledge and understanding of using it or creating highly engaging story content. The story features offered on each platform are slightly different and can provide many different outcomes depending on your niche and goal as a business.

 

Here are the important differences to know between Instagram and Facebook stories:

 

Slightly Different Interface and Feature Options

 

Instagram is often slightly easier to use, but there are not many differences beyond the layout and art style. The main difference includes the amount of picture and video filters Instagram offers compared to Facebook. Instagram also allows you to go live, and it still appears within your stories section, unlike Facebook, where it will appear in the newsfeed. However, the benefit to Facebook posting the live to the newsfeed means it will last forever, but at that point, it is no longer a story, and you would need to create a new story to promote the video.

 

Age and Amount of Active Users

 

Instagram is for a younger audience, while Facebook is slightly older. The age range for Instagram includes those between eighteen and thirty-four, and Facebook consists of those between twenty-five and forty-four. Facebook’s audience is larger and more diverse because they created the option to make a business page and many different groups related to your niche or industry. Unlike Instagram, you only have one profile and a highlights section that heavily relies on hashtags to gain more views and exposure.

 

Group and Community Building Priorities

 

Facebook is better at this, and using stories allows you to beat the timeline algorithm by keeping you near the top of your follower’s news feed. In addition, Facebook group stories inspire user-generated content and get your target audience more involved and engaged.

 

Return on Investment

 

Facebook has the best return on investment for any social media platform due to its ads and the high number of users. While Instagram has the same ads, they don’t have the same daily active users or diversity.

 

Don’t waste time any longer struggling to pick between Instagram and Facebook. As you can see, each of them provides its own benefits. If you have the time, using both is a great strategy; however, adopting either will still bring you success as long you use them correctly. Take the time to test both and be sure you know where your target audience lives the most to make the best and most optimal decision.

 

What You Need to Know About Instagram Stories Highlights

 

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Eight Facebook Story Ideas for Increased Engagement

Creating Facebook stories is a fun and creative way to engage and interact with your target audience. However, suppose you want to stay ahead of your competition and get the most out of what Facebook can bring to your business. In that case, you need to take the time to craft compelling, interactive, and highly valuable stories.

 

Here are eight Facebook story ideas to try to increase your audience engagement and business success on this platform:

 

  • Ask a Thought-Provoking Question – One way to really boost engagement and action from your audience is to make them think. So ask a question without giving your answer, giving them time to respond. Then you can give them your solution that feels more conversational while also learning more about your audience gleaning information that can be used in the future for more content.

 

  • Share Something Behind-The-Scenes – Your true fans love finding out more about you. They like feeling like they’re VIPs getting a stage pass by getting a sneak peek into the behind-the-scenes goings-on. Show them how you set up for a shoot, or how you make your product, or whatever you want that you think they want to know. If you aren’t sure, ask them.

 

  • Use A Trendy Topic for Inspiration – While you do need to keep going with a thought-out content plan that is based on the future offerings, you also want to pay close attention to trending topics that you can create off the cuff by sharing your thoughts or otherwise engaging with your audience around that trend.

 

  • Share a Meme or Infographic – If you have no other ideas about what to share, look at your current offerings and grab a meme or develop an infographic from them to showcase parts of your message.

 

  • Tell a Real Story – Do you have a story to share relevant to your audience that they can learn from or even be entertained by engaging with it? Tell a real story about yourself or your business, or even a customer.

 

  • Showcase Popular Products – If you sell products, showcase them on your stories as if you’re doing a review for them. You can also do reviews for others if you’re an affiliate right on your stories.

 

  • Highlight Your Email Newsletter or Opt-In – Create a story all about your email newsletter or opt-in that you’ve created.

 

  • Have Fun with Staff or Influencer Takeovers – A really fun thing to do is let someone else take over your page, or you take over someone else’s page who markets to your audience a complementary product or service.

 

Test these Facebook story ideas to see what personal benefits they can provide to your business. Each idea may suit certain business goals or niches better, so it is important to get to know your target audience and take risks to understand them better. Just because one post doesn’t deliver the results you want or need doesn’t mean the next idea won’t, nor does it mean you have failed. A proper social media content plan includes being aware of where you need to improve and doing the work to get there.

 

How to Easily Crank out Content Daily

 

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The Facebook Story Strategies to Follow for Business

Facebook stories are short clips, pictures, videos, audio clippings, or other animations shared at the top of followers’ Facebook or Messenger app and to the top right above the newsfeed of the desktop version. All a follower needs to do is tap on the profile picture of the story content they want to watch to view the content.

 

A blue ring will appear around the profile picture of Facebook users who have new stories for you to watch. These stories give businesses a more fun and attractive way to market to their target audience, increasing their success on the platform and as a sustainable and functioning business.

 

Here are five Facebook story strategies to follow to further grow and market your business on this platform:

 

Completely Fill in Your Facebook Page

 

Don’t leave any information out that Facebook asks for when you create your new page for your business. The most active pages have the most information for their audience. You’ll want to link them to your website, your other relevant content on the net and provide any answers they need to make a buying choice.

 

Enhance Your Facebook Stories with Creative Tools and Music

 

The tools Facebook offers to upgrade your stories are filters, graphics, words, and also music. You can replace any background sounds on videos captured for Facebook Stories using your Smartphone simply by using Facebook’s own editor in your phone. It’s not hard to do at all. Click around and give it a try so you can learn your systems and tools.

 

Keep Track and Up to Date with Facebook Stories Analytics

 

Use your analytics to do better. Don’t trust your own opinions about how your stories or posts are doing. Trust the metrics captured instead. This way, you can improve with each content update by doing what your audience wants most instead of what you happen to like.

 

Link Your Account with Instagram

 

The same company owns Facebook and Instagram, so you must go ahead and connect your Facebook account with Instagram to make use of both and double your views.

 

Use Facebook Story Highlights

 

The stories you create are automatically saved in your private story archives, which you can make live again whenever you want to. In addition, you can use these stories that were captured and shared to build a highlights reel so that your audience can learn more about you easily.

 

If you want to gain the most reward out of your Facebook story content, you must implement these strategies for your business. These tips ensure you use the platform and its features correctly and wisely to gain your audience’s attention and keep them interested and active with your brand. The more interested and engaged they are with the value you provide, the more likely they will purchase your products or services.

 

Struggling With Social Media? A Calendar And System Can Help

 

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Five Ways to Customize Your Facebook Stories

It is said that Facebook reaches more than half of the world’s social networking population. It is also the second most downloaded smartphone application in the world. Two facts that should show you why Facebook is still an important tool to utilize and understand fully.

 

Each day nearly three hundred million people and businesses, just like you, post to their Facebook stories. While still not as popular as Instagram stories, it is still a beneficial tool to understand as Facebook continues to be a leading social media platform worldwide.

 

The following are five ways to customize your Facebook stories to increase your brand awareness:

 

Use Text Creatively

 

Adjust the size and use more than one font style. Fix the position, add captions, add a background color. Consider learning more about graphic design so that your thumbnails look captivating or use templates you can find on Canva and other websites.

 

Add Motion

 

With your camera, text, or other stickers and graphics, guide your viewers’ eye to the parts of the content you want them to view and act on the most. For example, if you want them to take action, visual motion cues to guide them toward the right buttons will help.

Four Benefits to Using Snapchat Stories to Market your Business

Have Fun with Filters and other Effects

 

People are sometimes critical of filters and effects when you’re trying to make someone look different than they really look, but the truth is, these filters and effects are fun and grab attention. So use them as much as you want or as little as you want but have fun.

 

Selfie Filters and Picture Filters

 

Try out the various selfie and picture filters that you can use to make your stories stand out. Facebook offers multiple filters. Currently, it’s the magic wand on the bottom left when you’re in the app. The filters show up at the bottom of the screen. Try out some fun filters on holidays or other special days to make your content stand out.

 

Try Out Boomerang

 

This app gives a looping effect to your stories and images. It blurs the background and brings faces into focus with an extra glow. They’re kind of like animated GIFS but play your video forward and backward. It can grab attention for different stories that you share.

 

Ask Your Audience to Join In

 

User-generated content, questions, and polls, anything that gets your audience involved is highly powerful content. But, if you want engagement or action from your audience, remember that you have to tell them what to do, tell them what’s in it for them, and then tell them what to do again.

 

Be sure to follow these tips when creating your Facebook stories if you want to keep your audience engaged and fully interested in your business or services. Creating consistent, engaging, and valuable Facebook stories is vital if you’re keeping your audience interested and active on the platform, growing your authority and brand awareness within the industry, and generating more sustainable leads.