Tag: automate

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The Areas of Life You Need to Design for Success

Let’s start strong and talk about the areas of life you need to design to ensure your success. Often people never think about how each decision affects how their life will actually look and be in practice. If you want a particular lifestyle, you must think about how each choice impacts your desires.

the purpose

There are eight areas of life that you need to design purposefully for success:

 

  • Career and Business – What you do for money will have a massive impact on your life. It will inform every single choice you make. It will make the difference on whether you can afford the lifestyle you desire or not, and even whether you can maintain your health or not realistically.

 

  • Health and Fitness – Your health and fitness level are important because if you’re unhealthy and not fit in the right way for the life you want to experience, it’ll be hard to do. For example, if you want to spend the weekends camping and boating, you’ll want to maintain a healthy weight so you can keep doing it.

13 WAYS WALKING CAN BENEFIT YOU

  • Relationships and Social Life – What kind of social life do you envision, and can you afford to have that life? What about your significant relationships, such as your life partner, spouse, or your relationship with your children? These are all impacted by the rest of your life choices due to how it affects your health, finances, and so forth.

 

  • Finances – Did you choose the right career or business to fund the type of lifestyle you desire? What about time? Do you have enough time left after earning money to do the things that are important to you?

 

  • Personal and Spiritual Development – Do you have time to work on your personal life and spiritual and emotional development? Everyone needs time for self-care, including learning about themselves and taking care of themselves through eating right, exercise, going to the doctor regularly, and even doing things that are considered optional, like getting facials or massages.

 

  • Hobbies and Fun – What type of things do you want to do for fun, and what hobbies, if any, would you like to participate in? Does your business or career allow you to accomplish having fun and doing your hobbies too?

 

  • Home and Environment – What type of home do you want to live in? Do you want to live in the city in a condo, a house, or do you want to live in the country? Do you prefer to rent, or do you want to buy? What type of environment do you want?

 

  • Community Involvement – Where do you see yourself in terms of your community? Do you want to be involved in your church, or do you want to feed the poor or take care of stray animals in your area? What do you want to have the time and funds to do in your community?

 

Go through each of these areas and write a summary about how you envision your life in each of these areas. Then be very specific about what it will cost you in terms of time and resources to achieve the ideal life you’re designing for yourself. Do not make assumptions. Look up how much something costs, ask people who have done it how long it takes, and get real information so that you’re not just guessing. The idea is to design a life that you really want to live, but that is realistic for you to achieve.

 

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Outsourcing: The Key to Success for The Life Affirming Entrepreneur

When you set out to build your business, one thing was clear. You wanted a business that provided the income you needed while not overtaking your life. You want time to live all aspects of your life to the fullest, and you don’t want to work all the time and miss out on the joy of life. You want business success, and your success includes living a full and rich life in all ways and all aspects. In other words, you want to build a successful business while still enjoying life. The key to being able to do that is outsourcing.

Create a community of entrpreneurs

There are many reasons to outsource, but the two most important that come to mind are the ability to free up your time so you can focus on your goals and business planning and also to add key resources and skills to your offers. Well planned outsourcing can improve your efficiency, cut costs, speed up product creation, and give you time to focus on the important planning and directing that a business owner does aside from doing the actual tasks in the business.

 

Outsourcing helps your business:

 

  • Scale Up Faster – When you use strategic outsourcing, you can scale up when needed, but you can also shrink when needed without affecting your business. Outsourcing means you use a contractor that is not an employee, so you only use them when you need them, which is after you get the work.

 

  • Boost Resources – If you need a resource that you don’t have yourself, you can use other people to gain it. For example, if you realize you need to redo the coding on your website outside the basics, you can hire someone to do it and keep them on speed dial whenever you need them—no need to learn to code when you can outsource.

 

  • Free Up Your Time – As a business owner, you have a lot to do, and you need to save your talent for doing things only you can do. If someone else can do it without sacrificing quality or anyone noticing it’s not you, then you should seek to let someone else do it, so you free up your time to do what you do best or to spend time with friends, family, or doing fun things.

 

  • Improves Your Offers – The truth is someone else can probably do some things better than you. Because of that, if you outsource to the right people for the right things, you can improve your offers, thus improving your customer satisfaction exponentially.

 

To Outsource Successfully:

 

  • Define the Scope and Schedule Clearly – Before you even search for the person, define what you want them to do. It’s better to work with someone who is already an expert, so you just hand it over, but you don’t want to outsource an entire project to one person. Instead, define it and choose each step along the way.

 

  • Evaluate Contractors Carefully – Look at references, examples, and always make sure they are who they say they are. Even if you are recommended a particular person by someone else, check them out thoroughly to avoid problems.

 

  • Choose Based on Skill and Expertise Over Price – Don’t always hire people based on the least expensive price. Sometimes a lower price is indicative of inexperience, and it may take them longer. Sometimes a higher price ends up being a lower price due to time and expertise.

 

  • Start Small – Don’t outsource an entire massive important project to a new contractor at first. Instead, choose a small thing to work on to find out how well they meet deadlines and stand by their work.

 

Outsourcing is the biggest key to your freedom. Remember that anything you need to be done can be done by someone else. You really can hire experts remotely for a lot less than you think and increase the capabilities of your business fast.

 

 How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

 

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Why You’re Not Alone Even When You’re a Sole Proprietor

While exciting, starting a business can be lonely. This is especially true for small business owners who traditionally start “home” businesses that they plan to run independently. But the exciting thing about this is that today you’re not alone even as a sole proprietor because today, there are many resources that you can tap into right from the comfort of your home via your computer.

 

Take a Class

online class

If you need to know something to help improve your business or life, taking a class is a great way to do it. Participating in the class with the other students and the instructor is also a great way to network with other like-minded people. Most of the time, the people taking the course and you will have something in common if only the reason for taking the class.

 

Join a Mastermind

 

If you need motivation, sometimes a mastermind group is the way to go. Not only will you be able to network with others, but you’ll learn something and potentially acquire a new resource to use to meet your goals.

 

Find Your Community

 

There is a community out there for you to join as a solopreneur that can help you learn, socialize, and grow your business. It may be local to you, or it might be online via a forum, message board, or private group on Facebook or another platform.

 

Build Your Team

 

Just because you are a solopreneur doesn’t mean you have to do everything. To acquire a skill (a resource) fast, pay for it. For example, if you don’t have financial knowledge, you may want to hire a CPA to guide you, or if you lack time to provide the proper customer care, you may want to employ a customer service expert or pay for a chatbot to help.

 

Find a Coworking Community

Why Every Business Needs a Business Plan

Locally to you, there are probably coworking communities already working together and helping each other grow. You can also find coworking communities online too through groups and forums. It can be very motivating working alongside other movers and shakers. Plus, once again, through networking, you may be able to fill your need for a particular resource based on your list.

 

Go to Live Events

 

An enjoyable and lucrative way to avoid being alone is to go to live events. Live events will stand out for you as a networking tool that will introduce you to new people to fulfill your resource list.

 

Connect with Your Customer

 

Also, don’t forget that you have customers, or you will once you start your business. You can connect with them on many levels. For example, use your hobbies and interests to build rapport when you can tie them to your business and work. Your customers are essential, and the more you can get to know them, the better.

 

As you can see, you’re never alone. As the owner of your business, it’s up to you to fill all your needs, but you don’t need to do it alone. You can network and build your team and remember to delegate and outsource so that you aren’t doing it all alone.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

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What Resources Do I Need to Live the Good Life?

As you plan your future business and get ready to create your business plan, you need to understand what resources you need to live the good life you want. You don’t want your business to interfere with it. In fact, you want your business to provide the good life you want. It’s not an either-or choice if you think about all this in advance.

believe

What is a resource? A resource can be either internal or external. For example, you have internal resources such as your own knowledge, skills, qualities, habits, techniques, your own funds, and things you’ve learned over time. External sources may include your access to people in the know, books, software, funds, and so forth.

 

When you look at your vision board and the goals you’ve set for each of the eight areas of life, what resources do you really need? Some resources you come across will be required, and some will be desired but not out and out required.

 

Let’s remember the eight areas of life and show an example of the possible resources you need for each area. I included some ideas for you to get you started. This is not comprehensive because it’s hard to know what any one person may have or need as this is very individual, so try to answer this for yourself using the example.

 

Career and Business

 

Resources I have:

  • Coaching Certification
  • Time Management Skills
  • Networking Skills
  • Writing Skills
  • Computer
  • Coaching Software
  • Online Communities
  • Mastermind Group
  • $5000 Start-Up Funding

 

Resources I need:

  • Programming Skills
  • Email Marketing Software
  • A Website
  • An Office Space
  • Clients

 

Health and Fitness

 

Resources I have:

  • A Good Mindset
  • Gym Membership
  • Good Shoes
  • My Best Friend (Motivation)
  • $400 Monthly Budget

 

Resources I need:

  • Medical Insurance
  • Regular Dental Care
  • Healthy Grocery Budget
  • Full House Water Filter

 

Relationships and Social Life

 

Resources I have:

  • A supportive spouse
  • Three great kids
  • Backyard Pool
  • A Healthy Outlook
  • Good Communication Skills

 

Resources I need:

  • Bigger Dining Room Table
  • A Vacation Home
  • Time

 

Finances

 

Resources I have:

  • $5000 Startup Cash
  • A Business Idea
  • A Personal Budget

 

Resources I need:

  • Bookkeeping Software
  • A CPA
  • A Business Plan
  • A Retirement Plan

 

Personal and Spiritual Development

 

Resources I have:

  • My church
  • My book club group
  • My community
  • My health

 

Resources I need:

  • Books
  • Counselor
  • Like-Minded People

 

Hobbies and Fun

 

Add what you have and what you need to ensure you can do your hobbies and have fun.

 

Home and Environment

 

What do you have already that makes your home environment the way you want it, and what do you need to improve it based on your lifestyle goals?

 

Community Involvement

 

The same thing goes here, list all the resources you have and that you need to achieve the results you desire.

 

Some of the resources you need you may not have yet, or you may not even be sure what they are yet, but as you move along, you’ll discover what is needed, and you can add those to the list of resources you need. Make sure you create your resource list based on what you have available first and then what you need to acquire for each of the areas of life you want to design and improve.

 

Understanding exactly what you need for success in each of the eight areas of life will help you ensure that you are working toward your goal in a way that makes it possible to succeed. If you don’t have the resource yet, you can use the information you’re gathering to set up a plan to get those resources.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

 

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18 Email Marketing Mistakes to Avoid

As you get started building your email list, it’s imperative that you work to avoid the problems others have with email marketing. Email marketing is not dead. Email marketing is still “where the money is,” and there is no doubt about that. The stats are clear. Email marketing will, when done right, produce a high return on investment of 38 to 40 times what you spend.

  1. Not Spending Time Writing Better Subject Lines – Each time you create an email, make it a practice to write at least ten potential subject lines. The practice of doing that will help you create more effective subject lines improving opens and conversions.

 

  1. Avoiding Two-Way Communication from Subscribers – The days of anonymity online is over. If you’re not open about who you are and allow two-way communication in the email, your audience will not trust you.

 

  1. Focusing on Promotion Over Education – Email marketing doesn’t have to be the hard sell. Instead, it should be a gentle way of educating, informing, and engaging with your audience. When you do that, they trust you and will follow your lead.

Nothing Is Done Until You Track Your Metrics

  1. Not Creating Lead Magnets for Each Stage of The Buyer’s Journey – A generic lead magnet or freebie is not going to cut it. You need to create lead magnets that speak to your ideal customer where they are on their personal journey.

 

  1. Not Sending Useful Emails Often – Once you get someone to sign up for your list, don’t ignore them. Welcome them, educate them, inform them, and pique their curiosity about your offers with the information you offer.

 

  1. Forgetting to Include a CTA That Makes Sense – Even emails that aren’t focused on making a sale should include a CTA such as “share,” “respond,” or go read that blog post or something to direct the reader what to do next.

 

  1. Not Understanding How All Your Content Marketing Works Together – Email marketing is part of your overall content marketing strategy. The content you create in email, your blog, and elsewhere can all be repurposed and used.

 

  1. Trying to Reinvent the Wheel – There are many experts out there who have already figured out the tricks to get the most out of email marketing. Don’t think you have to do it your own way. Instead, do it the professional way by studying what industry experts do.

 

  1. Avoiding the Numbers and What They Teach You – The data you collect with analytics is imperative to the success of your business. Use that data that you can collect to get things right.

 

  1. Not Building an Email List – Some people think you don’t need email today, but you do. Email marketing is an essential component of all businesses today.

 

  1. Not Setting Then Meeting Subscriber Expectations Early – From the day someone signs up for your list, you should welcome them and let them know what to expect. When you then follow up with what you said you’d do, they start to trust you more.

 

  1. Creating Unprofessional Sloppy Messages – While you don’t have to be an English professor to craft persuasive messages, do check your spelling and your grammar to ensure that your audience understands. Ensure it also looks appealing the way you have it laid out so that it’s easier to consume.

 

  1. Being Too Much Like a Stereotypical Used Car Salesperson – While there is a time and place for the hard sell in email marketing, most of the time, you want the messages to be a lot more subtle and not harp on selling but on information instead.

 

  1. Not Using All the Tools of The Trade – Don’t try to do email marketing with your personal email or your business email platforms. Instead, use a professional platform that is set up to automate that has a good reputation.

 

  1. Forgetting That Most People Use Mobile Devices Now – Most people check email now using their smartphone, not a PC. Your messages need to be readable on a small screen, and the CTAS needs to work that way too.

 

  1. Sending Too Many Images – Images are fine but make sure you use the alt text information so that if they have a slow connection, a description shows up around what the image is that encourages them to keep reading.

 

  1. Not Setting Clear and Realistic Goals – When you start building your list, you need to know why and what you expect the results to be. If you want to get, 1000 subscribers don’t just say 1000 subscribers without setting a time limit and a method for doing it.

 

  1. Not Monetizing Your Messages – If you don’t monetize your email list, you won’t earn money from it. At least every three or four emails, send something that can earn money from your subscribers that solves a problem for them.

 

Email marketing is the most effective form of marketing ever created. No matter how big or small your business, email marketing can make all the difference. Start building your email list now because, in the future, it will pay off exponentially.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

 

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Nothing Is Done Until You Track Your Metrics

As you work toward building a strong and highly converting email list, one of the ways you can know you’re doing things effectively is to track the numbers. Your metrics are the key to knowing what works and what doesn’t work for your unique situation. The following metrics should be tracked.

email marketing

  • Click-Through Rate – Knowing how many people who open the email are clicking through to at least look at whatever you’re trying to communicate with them helps you know if your initial messaging is persuasive enough.

 

  • Conversion Rate – Knowing how many people answer your CTAs compared to how many people are clicking through is a number that is important to know because it helps signal whether you’ve done an excellent job targeting your ideal customer or not.

 

  • Bounce Rate – How many of your emails are bouncing and not being delivered? That can signal an issue with your email messages and might signal a problem with how you’re collecting email addresses if they don’t work.

 

  • List Growth Rate – How fast are you growing your list? If you know this number, you can project based on your activity how fast you can grow your list to where you want it to be.

 

  • Sharing / Forwarding / Engagement – One key performance indicator that helps you know if you’re doing a good job targeting your audience is how many of them want to share, forward, or engage with your messages compared to how many who open them.

 

  • Return on Investment – How much money can you trace directly to your email messages and email list compared to how much you have invested or spent on the system?

 

  • Open Rate – Out of all the emails you send, how many are opened on average? If you send out one email to all 1000 subscribers, what percentage opens it? How does this number compare to the industry standard?

 

  • Unsubscribe Rate – When you send messages to your audience, how likely are they to unsubscribe? Sometimes marketers get nervous about causing their subscribers to unsubscribe and stop sending messages. This is a mistake. You want your messages to segment and weed out uninterested parties. If your unsub rate is high, you may have a targeting issue.

 

  • Spam Compliance – Your email autoresponder has a way to test each message for spam issues, plus you can look in the back office and find out if anyone’s complained about your messages. Understanding what triggers spam issues can help you avoid this problem.

 

  • Revenue Per Email – Knowing how much you earn on average for each email you send to your list subscribers can be very motivating to help you send even more useful messages to them.

How to Optimize Your Email Subject Lines

  • Revenue Per Subscriber – How much revenue on average do you earn per subscriber on your list? This number will go up as you get better at targeting and is a great number to be aware of so you can understand how much you need to invest to reach your goals.

 

Check your numbers before each campaign as well as periodically during the campaign to ensure that you are doing what you can to achieve your goals. The only way to be sure is to get the data because your hypotheses can be wrong. It’s always better to know exactly what is working and what is not working rather than make assumptions.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

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How to Optimize Your Email Subject Lines

Part of building a profitable email list is keeping the list subscribers happy. The truth is, getting someone to sign up for your list is not the hard part. Maintaining an active email list that is responsive is the challenge that you really have when it comes to getting and keeping your first 1000 or next 1000 subscribers. One way to ensure your subscribers open your email messages is to optimize your email subject lines.

email

  • Make Them Short – You’ll want to test out different lengths to find out what it looks like in the subject line area when your audience receives their email. In general, a subject line for an email should be no more than 60 characters long.

 

  • Use Your Real Name or At Least a Familiar Name in The Return Email Name If your name is known among your audience, use that name. This is not the time to be anonymous.

 

  • Do Not Use No Reply Email Addresses – Just like you don’t want to use a fake name or an unknown name in the return field, you also don’t want to use a no-reply email that goes nowhere. Email your audience only from real addresses that they can reply to easily.

 

  • Use Smart Personalization – Each autoresponder has different capabilities, but you’ll want to use all the personalization you can based on your audience and the information you’ve collected. The worst thing that could happen is you add personalization for info you did not collect.

 

  • Make Honest Promises – It should go without saying that a promise should be true but let’s be clear. When you make a promise to your audience, it should be something you know is true and can really happen.

 

  • Don’t Blow Smoke – While some will tell you that it’s normal to blow smoke or use hyperbole in business, the truth is, people are sick of it. Just be truthful and straightforward about the benefits of your offers.

 

  • Tell Them Why They Need to Open the Email – Try to let your audience know why they need to open that email with the subject line. The words you use there should answer that why question for them clearly.

 

  • Send Your Emails at The Right Time and Day – Each audience is different, but you can start with the stats your autoresponder offers regarding the best times to send your messages to your audience.

 

  • Elicit the Right Emotions – You want them to be curious and want to open the email based on the subject line urgently. That might seem like a lot for a few words, but with practice, you’ll soon see the results of your efforts when you make them feel something.

 

  • Use Numbers and Lists – The human brain loves lists; this is why when you publish chunky content (like this post), it’s more digestible to your audience. People read online in an F format, scanning down then to the right. Lists are easy to absorb.

 

  • Ask a Compelling Question – A great way to create a compelling subject line is to ask a compelling question. The question itself can persuade them to open to see the answers and learn more.

 

  • Puns Are Fine but Don’t Be Too Clever – While some audiences are more conducive to humor than others, be careful about trying to be too clever because it can cause confusion. Best to be straightforward.

 

  • Don’t Use All Caps – In fact, your titles should use the appropriate case for titles, which is either upper case on the correct words or lower case on all but the first word to make it more readable to your audience.

 

  • Test More Than One Idea – You have such amazing technology at your fingertips that you can efficiently conduct A B testing using your autoresponder system, and you should do it because that’s what’s going to help you determine what works best with your audience.

12 Tips for Getting the SEO Right for Your Ideal Audience

While you want to start with best practices, use testing to double-check what works and what doesn’t work. Do more of what shows the results you desire and less of what doesn’t, and you will start to see that your subject lines are working better to get more opens. The more your audience opens your email messages, the stronger your email list will become.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

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12 Tips for Getting the SEO Right for Your Ideal Audience

There are a few basic things that you need to know about search engine optimization that will help you get more out of everything you do. When you do SEO right, you’ll get more traffic, convert at a higher rate, and have customers who trust you. SEO is not a trick. It’s a method to help you organize information and deliver it in a way that persuades your audience to act.

Search engine Optimization

  1. Title Tags – This HTML element tells the search engine what the page is about and makes the title clickable. The title tag enables the customer to search for the information and then click through to read it.

 

  1. Meta Descriptions – When you conduct a search and see the results of that search, you’ll see a link to the title and then a description under the clickable link. This is the meta description. You’ll want to ensure that you use up to 160 characters with the keywords toward the front to make it stand out.

 

  1. Images – When you add images to your website, email messages, or social media, make sure you optimize them by making them the right size for the platform, naming the file a keyword, and including a compelling description of the image that helps search engines and people understand.

 

  1. Page Speed – Always check your page speed first because if it loads too slow, you’re going to lose people, and nothing else you do will matter. You have less than four seconds to grab your audience’s attention.

 

  1. Internal Linking – A great way to boost your search engine results is to develop a logical internal linking policy. Always link to like content under each piece of content you create and encourage your readers to follow the links. The search bots will automatically follow each of these links and determine relationships, so make sure it really is related.

 

  1. Backlinks – A backlink is a link outside your website that links to your pages. Earning them from other authoritative sites helps your search results, but you can also plan it by guest posting, publishing your email posts and newsletters, sharing on social media, and by starting an affiliate program.

 

  1. User Experience – While a search engine bot cannot tell if the user experience is good or not, having well-formed navigation and creating a website that works well for the user helps too.

 

  1. Keywords – Studying keywords is an integral part of building your list because keywords are how you’re going to figure out what type of content you want to publish. Plus, you can study your competition’s keyword usage to get more ideas and hopefully stand out better.

 

  1. Long-Form Content – You need to publish long-form content that showcases your expertise. Some people call this epic content or pillar content. From this content, you’ll develop all the other content.

 

  1. Short Form Content – You need to create shorter forms of content as well as longer content to switch up the information and attract different types of learners within your audience.

 

  1. Cross Promotions – Using your website, social media, and email marketing to cross-promote content, products, and services is an essential part of SEO.

 

  1. Repurposing Content – Remember that every single piece of content you create can be repurposed to use in another form or in another place within your content distribution network.

11 Ways SEO Improves Email Marketing

Search engine optimization is not a trick or a scam. SEO is simply about keeping your website and content organized in a way that helps you get your message to the right people, your target audience. Don’t skip using SEO best practices for all your platforms to ensure you’re using each tool to its utmost capabilities. Make it easy and use an SEO plugin like Yoast on self-hosted WordPress to get all of the SEO mentioned above, working like a charm.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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11 Ways SEO Improves Email Marketing

When you think about search engine optimization (SEO), you probably think about what you do on a blog post with the help of plugins like Yoast! SEO, to help with keywords, tagging, and other on-page factors. But SEO includes off-page options too that also help improve your marketing efforts.

Search engine Optimization

  1. Drives Qualified Traffic to Your Website – You may not realize this, but once someone is on your list, you’re not done with them coming to your website. Invite them back to your site by sending new blog posts, new product information, and so forth to them via email directly, based on their interests.

 

  1. Improves Social Engagement – Sending email messages that bring your readers to your social media platforms will help improve engagement exponentially. For example, if you have a Facebook Group, you can send messages via email and ask them to come to discuss that message on the platform.

 

  1. Helps Clarify Your Content Strategy – Due to the information you can gather from your email subscribers, you’re going to be able to find out exactly what type of content they need based on their interests, problems, and other factors that you will find out about them within the analytics of your email autoresponder software.

 

  1. Ensures More Emails Get Opened – When you use acceptable SEO practices like keyword-rich subject lines and using the first paragraph of the email to deliver the message, you’re going to ensure more people open the email.

 

  1. Lowers Your Bounce Rate – Using search engine optimization techniques like subject lines and using the right terms inside the email to keep your emails from bouncing. If the information is useful and they open them, the next emails are less likely to bounce.

 

  1. Encourages More Social Sharing of Email Messages – Good SEO practices say that you should put most of the content you want your audience to consume on your website, not inside an email or on other platforms. Because of this, encouraging readers to share the email message with non-list members will help build your list more.

 

  1. Allows You to Deliver Highly Personalized Content – The way email technology is set up, you can gather a lot of demographic information that the email autoresponder company collects on your audience as they sign up. That means the content you create later can be that much more pointed and directed.

 

  1. Creates More Website Content – SEO encourages you to create more content for your website. When you create an email message, remember that it can also be republished on your website too.

 

  1. Allows for Simpler Cross Promotion – It’s a lot easier to cross-promote to a captive audience within your email marketing than to try to get people randomly to come to your social media platforms and follow you.

 

  1. Builds Product Awareness – The people who sign up for your email really want to know about you, or they would not sign up. Use email messages to help them get to know you and your offers even more.

 

  1. Keeps Your Brand Top of Mind – Sending emails every day to your audience based on their interest within email will also help keep your brand in their mind. When they need your solutions, they’re going to remember you.

 

SEO is not just for your website; it’s also for email marketing. It all works together. Your website is where your content should live, but you can then use other tools like email, social media, and so forth to deliver more information in a more personalized way that gets results.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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10 Content Marketing Tips for Email Marketing Success

Email marketing is a segment of content marketing. Content marketing describes marketing that uses information and content to inform, engage, and persuade your audience to act. Content includes text, visuals, and audio information that sends a message to your audience.

email marketing

To be successful with content marketing, you’ll need to plan your marketing based on your audience’s needs and your goals for them.

 

  1. Know and Maintain a Consistent Brand Voice – If you want your audience to read and enjoy receiving email messages from you, make sure you know what your brand voice is. This includes the terms you want to use, the tone you say them in, and your values and principles.

 

  1. Create Targeted Lead Magnets – When you develop lead magnets to build your list, make sure you target each freebie toward a particular member of your audience. Casting a smaller net will result in higher conversions.

 

  1. Craft Meaningful and Persuasive Messages – Every message you send them, whether email or in your blog, or even on social media, need to be meaningful to them so that you can persuade them to act.

Tips to Develop Your Overall Content Marketing Plan

  1. Use Content to Segment Your Subscribers – The content you publish on your website and in email can be used to further segment your audience based on their behavior. The more segmented they are, the better you can communicate your value to them.

 

  1. Ask Subscribers What They Want – Send surveys and questionnaires to your list members, social followers, and blog readers to find out what they really want to know about. For example, under a blog post, you can post something like “want more content about this topic” and let them check yes or no and sign up for your list to be reminded of new content about that topic.

 

  1. Encourage Subscribers to Share Your Messages – Even when you send an email, with the exception of private information, you should encourage the recipients to share with their friends.

 

  1. Conduct A B Testing Regularly – You don’t know for sure if the content is doing what you want it to do unless you test it. Try changing headlines, subject lines, and subtle information to improve each interaction.

 

  1. Send Valuable Actionable Messages Often – While you do want to send valuable and actionable messages to your email list, often make sure each message really does have a reason for existing before sending.

 

  1. Focus on Audience Delight – When you focus on delighting your audience, you’re going to see a massive difference in their engagement with you. Find ways to make them say “wow” to the content you deliver to them.

 

  1. Remember the CTA – Don’t bother sending even one message without a call to action based on the reasons you are sending the message. The CTA doesn’t have to be about buying. It can be about sharing, liking, replying, and so forth too. Tell your email list member and reader what you want them to do next, and you’re going to get a lot more results.

 

Content marketing will help you improve all aspects of your marketing and advertising by helping you keep top of mind at all times. Every message you create for them needs to have a reason for being and a goal in mind. If you cannot figure out the goal, don’t create it.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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