Five Tools to Grow an Engaging and Valuable Brand Community

Brand or online communities allow you to reach more potential customers, increase your revenue potential and credibility as a brand. However, these benefits do not come easy as they require a highly engaged community, constant interaction, and unique content. Thankfully, many tools can either automate or make the process easier and faster to accomplish. This way, you can spend your time where it matters most, creating more value for your target audience.

 

The following are five tools to utilize to grow an engaging and beneficial brand community:

 

Fuel Cycle

 

A marketing research cloud that drives brands to communities with powerful insights and information that can improve the success of your business. The information provided on this platform helps you perfect your brand message, transform the customer experience, and work more closely with your target audience to make important decisions in real-time. In addition, their user-focus interface and smartphone application are specifically designed to increase engagement and participation.

 

Sprout Social

 

This community-building platform offers many tools, such as managing all your social profiles from one dashboard instead of signing in to each individually. This can really help you collaborate more with your coworkers and clients while also getting more information to help you deliver even more of what your customers want.

 

Brand24

 

This social media monitoring solution can help you find any conversations online about your brand, products, and even your competitors all across the web. In addition, this information can help you create more products, services, and engaging content for your audience as you stay informed about what people are talking about even outside your personally owned communities.

 

Grytics

 

This system enables you to build your community engagement with real-time data and analytics established by insights into your community. As a result, you will gain useful knowledge about your community’s needs to develop closer and more profitable, mutually beneficial relationships.

 

Taggbox

 

If you’re interested in encouraging and using more user-generated content in your communities, this option offers that to you. It enables you to curate social media content that you can embed on your website or really any screen. In addition, engaging with your audience on their own content will encourage even more discussions and thus create even more user-generated content.

 

Give each of these different tools a try to see which one benefits you and your community the most. Remember, just because one doesn’t work doesn’t mean the other won’t either. Each tool solves a specific problem. Overall, tools allow you to streamline the community building process to create more relevance and value for your target audience. The more value you provide, the more profits and other benefits you gain in return.

 

 

Tools and Tips to Help You Automate Social Media Marketing

 

 

 

 

Stop Doing Everything and Hire Help

Being a business owner or entrepreneur doesn’t mean you must do all the work to see results or need to stay busy all the time. Having these kinds of high expectations keeps you and your business back from seeing the success it deserves. Low self-esteem and energy are not healthy for business or your overall health and mental clarity.

 

Here are five tips designed to help you let go of control and hire more help so you can better manage your time to lead a more productive business:

 

Highlight Your Weak Points and Other Stress Areas

The best place to start is the business areas that you are not too comfortable doing or lack enough education to do well. Accounting and customer service are by far the most common areas people outsource. Accounting takes years to understand, and customer service can often be tedious and stressful.

 

Develop A Clear and Direct Job Description

To gain actual value from having employees or contractors, you need to find the right person for the job. Create a clear and direct job description listing all your expectations and requirements for the job. Don’t skip on the little things or hold back on anything. In fact, always share the points of the job that you find the most challenging right away. The point is to be sure that those who try to apply for the job are the best for the position.

 

Utilize A Virtual Assistant

Let your virtual assistant take over the tedious and time-consuming tasks, including customer service or scheduling and setting up important meetings and other similar and repeatable tasks.

 

Hire Expert Freelancers

Hire freelancers that specialize in specific areas such as social media marketing or content creation. Expert freelancers can better set up your social media pages, add campaigns, and more to increase your engagement to maximize results and profits better. This is because they have the dedicated time and resources to become an expert in their field. When you can focus on one subject, you can master the processes and techniques to get it done faster.

 

Use Smart Phone Applications to Find Hires

There are so many different applications and companies designed for hiring help for many other business areas in a matter of seconds. Some popular choices include:

 

  • TaskRabbit – Find any repair person from your fingertips the same day. From moving trucks to cleaning services, contact deliveries, and more. TaskRabbit allows you to create tasks, send messages and pictures to a certified tasker easily and professionally.
  • Fancy Hands – The most popular US-based service to find your next virtual assistant all on the same day.
  • Fiverr – On this platform, you can find just about any freelancer or service required for business and more, starting at just five dollars a project.

8 Things You Should Outsource in Your Business

You don’t need to do everything to be successful. Use these tips and tools and get more help today.