Tag: Baby Boomers

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Important Influencer Performance Metrics

When you begin an influencer marketing campaign, you must figure out what metrics to track. Part of goal setting includes identifying the tracking metrics, so it won’t be as hard as you think to accomplish as long as you take the time to set up your goals and objectives properly.

 

Here are the top metrics to keep track of depending on your influencer marketing goals:

 

Audience Growth

 

How has the influencer grown its platform over time? If you want to ensure that they are consistent in their efforts, you only need to check the metrics to find out. You can easily check by looking at their stats which they should provide to you, or you can use a third-party system to help like Socialblade.com but realize that these are only estimates.

 

KPIs to track for audience growth include:

 

  • Number of subscribers – How many subscribers are they getting each day, and how long did it take?
  • Social media followers – How many people follow them on other social networks, and how long did it take them to get to the level they are?

 

Brand Awareness and Reputation

 

While you aim to create more brand awareness for your brand and improve your reputation, you must ensure that the influencers you choose also have the same goal so you don’t accidentally select someone who doesn’t represent you properly.

 

KPIs to track to determine awareness and reputation:

 

  • Page views – How many viewers are going to find you on that platform potentially? You can find out by how many average pageviews the influencer is getting to find out how it might work out for you.
  • Impressions – Even if they don’t click, the information still shows and is called an impression. So the more people who view, even if they don’t click, the more awareness you’ll build.
  • Social media followers – How many followers does the influencer have now, and how many do you have now. Again, knowing how this grows during the campaign will help you see if it’s working or not.
  • Brand mentions – You can set up an alert with Google or use a third-party app like Hootsuite.com or Brandwatch.com to track who mentions your brand web-wide.

 

Engagement Rate

 Tools and Tips to Help You Automate Engagement

One of the things that really help build your business online is engagement. So if you choose influencers who are good with engagement, it’ll boost your own engagement. Once the customer clicks through the influencer’s mention, they’re going to expect the same sort of engagement and personality from you.

 Free and Low-Cost Automation Tools You Can Implement Today

KPIs to track to ensure your engagement is what you want it to be:

 

  • Likes – Getting likes on your posts is one way to notice engagement and increase your reach. Ask your audience to like your posts to help.
  • Shares – When your audience really likes what you’re posting, they’ll do more than like. They’ll also share. Sharing will expand your brand in a multitude of ways that can’t be duplicated any other way. People trust their friends, and if a friend shares, it’s much more powerful.
  • Comments – This is a better form of engagement than the other two in many ways because useful comments increase reach and help you get to know your audience better.

 

Website and Social Media Traffic

 

You can’t get any type of engagement or sales without traffic. So one of your main goals and objectives is always going to be traffic generation. Of course, when you get more traffic, you make more money, but of course, you want the right traffic.

 

KPIs to track to ensure you are building your influence via traffic generation methods:

 

  • New users – How many new people visit that site, influencer, page, or product each day?
  • Session time – How long they are sticking around is also a good indication of whether they’re consuming the content or not. You want your pages to be “sticky” and keep them as long as possible.
  • Total number of sessions – How many times has that same person come back to your information?
  • Pageviews – How many pages views have you delivered for that campaign, product, or advertisement?
  • Click-through Rate (CTR) – This is how many times someone has actually not only viewed the page or info but clicked and followed your CTAs. If you get 100 page views and ten clicks, that’s a 10 percent clickthrough rate.
  • Cost per click (CPC) – Likewise, knowing how much it costs you to get those clicks will also inform how much you can afford to pay for advertising and influencer marketing. If you’re making $100 a click on average, you can reasonably spend 33 bucks to get that click.

 

Sales

 

Of course, all that work you are doing, the hiring and working with influencers and offering amazing value, is ultimately to make sales. So, therefore, of course, you must track sales. You don’t even have a business until you make sales.

 

KPIs to track to ensure you’re making a profit from your sales:

 

  • Sales conversion rate – How many clicks and views does it take for you, on average, to make a sale? Knowing that helps you determine how many touchpoints you need to create.
  • Number of sales – Finally, tracking how many sales you’re making during any period you want to follow can help determine the cause of those sales so you can repeat it.

 

Lead Generation

 

Did you know that most people will not buy anything from you by going to your website and clicking to buy unless you’re pretty famous, like Amazon or Etsy? But if you take that traffic, you receive it and turn it into a lead. Then, you can boost your conversion rate exponentially. After all, once a customer is on your e-mail list, you can now promote them and communicate with them anytime you want to.

 

KPIs to track to ensure your lead generation is working:

 

  • Signups – How many people have signed up for the freebie or low-cost offer you have promoted to them?
  • E-mail Subscribers – How many people subscribed to your newsletter due to the promotion you created?

 

Finally, track your return on investment or ROI for every KPI listed above. No matter your goal, you should always keep track of your ROI to ensure you are not spending more than the value you receive from the influencer contract. Again, it’s easy to determine by simply doing the math. You can keep track in a simple spreadsheet or use the platforms you have with their native tracking ability.

 

 

 

 

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Define Your Influencer Marketing Goals

 

A successful and sustainable influencer marketing campaign requires a plan to maintain focus and direction and identifying your goals. This means before you make any content and before you determine your campaign type and find your influencers.

 

If you do these steps before identifying your goals and setting proper key performance metrics, you are less likely to see appropriate returns. This is because the content and influencer you pick more than likely won’t correlate. Thus, wasting your time and other valuable resources required to run a positively functioning campaign.

 

Each goal you set will require a different type of influencer, budget, and resource needs and for you to produce a set of relevant and unique content. You can’t just use any influencer and throw out poor content and think it will work. Over time this will cause more work, confusion, and eat up at your profits and other resources.

 

  • Brand Awareness and Reputation – Your customers need to notice you several times before they feel safe enough to spend money. The more touchpoints you create using your content, the more notice you will get. Running a social media influencer campaign can make all the difference for your business.

 

  • Increased Sales and Leads – Another goal you can have with your influencer campaign is to make more sales. One way to do that is to use the campaign to build your e-mail list. One tactic is to offer the influencer a freebie to give away that only requires their audience to sign up for a newsletter. This act alone will increase sales today and tomorrow.

 

  • Higher Engagement Rate – Another goal is to increase your engagement rate. When you have more engagement and communication that is two-way with your audience, they get to know you better, and you get to know them better. When this happens, they will be more likely to accept your offers because your offers will be more likely relevant to them.

 

  • More Followers or Traffic – If you want more followers, more leads, more anything, you need more traffic. One type of influencer campaign you can do is designed to bring traffic to your site so that they see what you have to offer. Another option is to get them to another social media account instead, but it’s typically best to push traffic to your website.

 

  • Product Launches and Promotions – Using influencers to promote your next product launch or your sale on your products is a no-brainer. Influencers love to help people announce a new product to their customers because it makes them seem like VIPs.

Analyzing Business Models to See What’s Best for You

Remember when you create your influencer marketing goals not to skimp on your goal-setting process. Instead, use the SMART goal-setting process to ensure that your goal is specific, measurable, attainable, relevant, and timely. Then, you’ll never regret planning and implementing an influencer campaign that you’ve seriously planned out because you’re more likely to be successful and reach your objectives.

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Be Aware of and Follow FTC Guidelines

If you don’t know yet, you have to follow certain guidelines before working with and sharing influencer marketing posts or anything to do with internet marketing.

FTC what they do

The Federal Trade Commission Act is used to protect both the consumer and the business owners. Its main purpose is to protect the credibility of information being shared on the internet while maintaining transparency.

 

You can expect the following consequences for not following the FTC rules:

 

  • Cease and Desist Orders
  • Fines Up to $43,792 per violation
  • Injections by federal district courts
  • Refunds to consumers
  • Costs associated with damages

 

Here are a few main points to be aware of and practice to avoid any legal fees and responsibilities:

 

  • Don’t Share Deceptive or Fake Information – If you do not know for sure that the information you are sharing or promoting is 100 percent legitimate and true and not fake, do not share it. If you do it, it will make you look untrustworthy, cause many controversies, and maybe even cost you money.

 

  • Always Display a Disclaimer – Disclaimers are not meant to allow you to mislead or lie, but they can help protect you from problems. For example, if your product is a special neck pillow, you may want to add a disclaimer that this neck pillow, while it helps you personally with your neck pain, is not a medical device, and you’re not giving medical advice. But, again, talk to a lawyer to help you with your disclaimers.

 

  • Don’t Fake a Product Demonstration – If you’re going to demonstrate anything, never do it in a fake way. If the product doesn’t work as you state it works, then the buyer will find out. Just be real and ask that the influencers you work with are too.

 

Be sure to visit the Federal Trade Commission website to fully understand the guidelines as much as possible before you get started. Knowing and following the law is your civil duty, and you can’t use a lack of knowledge and understanding to protect yourself.

 

 

 

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Top Social Media Platforms for Influencer Marketing

When you start using influencer marketing, it’s important to understand that not all platforms will be viable for your needs. Only the platforms that have influencers who market to your audience will work for you. It will help you understand what the personality is and the audience is of each platform to make the right choices.

 

Instagram

 

This visual social media platform has grown so fast that hardly anyone hasn’t heard of it. Over a billion people use the platform at least monthly, and most of them are based outside of the USA, with 140 million residing in the USA. Even during the 2020 pandemic, Instagram grew by leaps and bounds. So if you have a visual product or know how to make your offers visual, this platform will work for you.

 

YouTube

 

It’s hard to imagine life without YouTube. It’s only been here since 2005, but it has changed the landscape of media. Anyone can truly get their “15 minutes of fame” by starting their own YouTube channel. YouTube is still growing its influence by expanding its member base by 14 percent in 2020, and it’s still growing. Today, there are almost 2 billion active users on YouTube. So there is no doubt that your audience is also on YouTube. Even if you don’t have a particularly visual niche, you can usually find what you need here.

 

TikTok

 

As a micro media visual platform, this social media network has taken off in a big way. Some of the explosion is due to “bad press,” which proves that there is no bad press if you’re ready to use it for your needs. This platform is in over 150 countries and is most loved by the younger generation.

 

Twitter

 

One of the most long-lived platforms on social media platforms has gone from a text-based solution to a multimedia solution used by millions every day. Many people use Twitter to get all their news and information. The audience on Twitter is mostly from the USA, and in fact, more than half of all citizens in the USA are using the platform regularly.

 

Blogs

 

You may not initially think of a blog as a social media platform, but it is because you can have plenty of engagement through the comment section of any blog. Influencers who have very popular blogs can help you get more views for your offer just as easily as a YouTube influencer can. If they have an engaged audience that needs your solutions, it will work for you.

 

Research each platform to see if you can find influencers who entertain or inform your ideal audience who wants and needs your offers. If so, you can surely work out a deal to get the word out that is beneficial for you both.

How do YouTubers Make Money?

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These Niches Benefit the Most from Influencer Marketing

Any product or service can benefit from influencer marketing. However, some certain niches or genres perform better and see far more success than others. This is likely because the content is easily shareable, visual, consumable, and in high demand.

 

The following are the most popular industries for influencer marketing:

 

Beauty and Fashion

 

This is probably the most obvious niche within influencer marketing as it makes up the bulk of it. Products and services within this niche are built on their ability to make bold, beautiful, and colorful works of art. They are highly shareable and consumable, making them a powerful product to influence. The Instagram platform is a visual social media that is one of the most used for this niche as the niche creates amazing visuals.

 

Gaming

 

Another niche that probably won’t come to you as a surprise. This industry is worth over 130 billion dollars. Those who love gaming thrive for information to learn how to complete their game or compete at the highest level against their rivals. Sharing reviews on the most anticipated game of the year or console or walkthroughs and guides on how to achieve the highest level in competitive play are just a few things audiences crave. You can often find gaming influencers on YouTube, Twitch, Instagram, and even Twitter.

 

Health and Fitness

 

Most people want to learn how to be healthy, improve their apparencies or maintain their weight. It is vital to your survival, meaning there is high demand for needed information. Weight loss how-to videos, advertising sportswear, or selling weightless programs are a few great things in this niche that influencers can promote.

 

Food and Travel

 

Mouthwatering dishes, videos on how to bake the perfect cake, how-to guides on traveling the world on a small budget, or simply sharing the meals you’ve tried while traveling to exotic places are just a few examples of content audiences crave within these niches. Many young adults have reported using Instagram as their source of information before they book their travels or YouTube to learn how to cook a new meal.

 

While these are the most common and successful industries in influencer marketing, that doesn’t mean you shouldn’t give it a try if your niche didn’t make this list. You can be an innovator and start something new within your industry as long as you use the right tools and resources.

 

Find the right social media platform and influencer, and create the best content with your target audience and business goals in mind. This extensive list shows that influencer marketing will likely benefit your company as long as you can provide visual content that solves a high-demand problem. Influencer marketing thrives on high-quality visuals and in-demand content.

Tools and Tips to Help You Automate Social Media Marketing

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Influencer Marketing and the Pyramid of Influence

The pyramid of influence is a great model or image to categorize your different audiences and the influencers who represent them. It’s designed to quickly show you who and what makes up the most of your engagement to create the right content and materials to develop and run a successful campaign.

 

To put it simply, a pyramid of influence is designed to allow you to quickly understand who makes up your community and how they each influence your audience. This way, you can easily develop content and strategies to reach your target audience more efficiently and ensure you get the right influencer on board.

The pyramid of Influence is made of the following levels:

influencer Pyramid

First Level: Brand Content Creators

 

They are the brand experts and make up most of your content that your influencers can’t wait to use, share with their audience, or use inspiration to make new content. The content is produced by your company, by those you hired, or even mega-influencers.

 

Second Level: Influencers or Leaders

 

This is where digital influencers come in and make up the bulk of the content and engagement. They spark interest within those who want and must get your products. They inspire and influence transactions and engagement. They are the ones that will do anything to get their hands on your product and share it with their audience because they love your products or services. They are the leaders of your content and mission.

 

Third Level: Prosumers or Seed Planters

 

Prosumers are active in the community consistently, usually using third-party platforms such as Facebook or YouTube. They are the ones that build groups and posts questions or spark interest in topics supporting your niche or brand. In other words, they plant the seed of interest and increase engagement and interaction.

 

Quite a few people in this level of the pyramid will eventually move on to the second tier as low level, or nano influencers can also be found in this level as they often plant the seed. They look up to those above them in the tier to help them create content, answer any questions, or sound the alarm to a common problem within the industry.

 

Bottom Level: Consumers or Readers

They consume content but don’t generate it. They are known as consumers and will make up the bulk of your audience and are responsible for revenue. They are the ones that are influenced by the rest of the pyramid and make purchases or other actions that can positively affect your conversions.

How to Drive Traffic to Your Landing Pages

Understanding the pyramid of influence helps you see how your customers, influencers, and content writers can influence different types of people. The ones on the top have the most impact, while those on the bottom make purchases and increase your conversions.

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Putting It All Together And Developing A Routine That Will Keep You On Track

Over the course of the past six blog posts, we’ve talked about the importance of consistency and how it can help you grow your traffic, your subscribers, your customers, your product catalogue, and most importantly your income. Now it’s time to bring it all together and create a daily, weekly, and monthly routine that will keep you on track to continue to grow your business.

 

Any online business can be broken down into three different areas that need your effort and attention. They are traffic, list, and offer. You need visitors to your website. Then you need to convert those visitors into subscribers. Finally, you need to make those subscribers an offer so you can make money. Keep this in mind as you build your routine.

 

Do something every single day to send more traffic your way. This could be content marketing. It could be social media. It could be tweaking your SEO. Or it could be paid ads. Start by making a master list of things you can do to get more traffic. Pick things you can quickly do and rotate through one or more of them on a daily basis. Things that take a bit longer should become part of your weekly and monthly routine. For example, you may choose to learn how to run Facebook ads this month as one of your bigger projects. The most important part is to do things consistently to drive more traffic to your website.

 

Next, think about what you can do to get more subscribers. Adding an opt-in box to your latest blog post is a quick task that could go on your daily to-do list. Setting up a new opt-in funnel with a fresh lead magnet may make a great weekly project. Writing a book to tap into a new market via Amazon would be more of a project that takes a month or more. Come up with a variety of different things you can try, tweak, and do more to grow your list consistently.

6 Things to Include on Your Freebie Opt-in Page

Last but not least, you’ve got to make an offer. This could be something evergreen like crafting a new autoresponder email for your flagship product. It could be a daily task of running and tweaking ads. Or it could be a free SEO and social media campaign that you work on for a few weeks. Make a list of what you can do to get your offers in front of fresh eyeballs and get to work. And don’t forget to set aside some time each week to work on the next paid product as well.

 

Keep chipping away and continuing to build and fine-tune your routine. Your consistent efforts will start to pay off and more importantly, they will begin to compound as you get more traffic, grow your list by leaps and bounds, and add more products each new customer may be interested in. Keep at it. Consistency is the key to long-term profit.

 

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Set Up A Product Creation Schedule For Yourself And Your Team

Let’s talk about money. More importantly, let’s talk about how you profit from your online properties. You do it through ads, by making affiliate sales, or my personal favorite – by selling your own products. Those products are what we’ll be talking about today. More specifically, we’ll be discussing creating information products consistently. Why information products? Because you create them once and sell them again and again. No supply line, no storage, no overhead. When you make a sale, it’s almost pure profit.

 

I’m going to let you in on a secret it took me a while to discover when I first started out. It’s much easier to sell an existing customer a second product than it is to find a brand new customer. It’s even easier to sell them the third, fourth, fifth one. You get the idea. That’s because you’ve done all the hard work of earning this person’s trust already and if you’ve done your job right, the first thing they purchased from you is already helping them solve their problem. That’s what information products are all about. Solving a problem. To create that next product, look at where your customers are at and think about what they need to do next. What’s another problem they will face and how can you help them solve it.

 

For example, your first product may be an eBook or course on setting up a WordPress site. Next, your customers may need to learn about creating content that attracts the right type of reader. And then they need to learn about traffic, and list building, and effective social media strategies. Each one of these could be a new info product or new content for your paid membership site.

 

Once you have an idea of what types of products you want to create, it’s important to get them out consistently. You want to have a new product out there for your existing customers to buy. Of course, you’ll also attract new buyers along the way who will then not only buy the new thing you’ve come out with but hopefully also some of the other titles and courses you have out there.

 

Start with a list of products you want to create. Do your best to estimate how long it will take you to create the product and all the infrastructure that goes along with it like a sales page, a download page, autoresponders, and solo emails to promote it, a promotion schedule, etc. Make a list of everything you need to do before you can launch this new product. Then get to work. Chip away at it every day and continue to consistently work towards each of these new product launches, adjusting your timeframe as needed.

Outsourcing: The Key to Success for The Life Affirming Entrepreneur

In the beginning, it will probably be just you working on this product creation. Maybe you’re hiring out the graphics. Put that on the schedule and communicate with your graphic designer early to avoid bottlenecks. As time goes by, you may choose to outsource some of the product creation. Maybe you’re hiring an editor to proofread your work. Or a VA to help with the setup, infrastructure, and customer service. Eventually, you may even hire some writers to create these products for you. As your team expands, it’s even more important to have a schedule everyone works off to make sure these new products come out regularly.

 

 

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Work On Your Funnel Each Week And Continue To Branch Out

You should already have at least some very basic funnels set up for your online business. To make sure we are all on the same page, let’s quickly define what a funnel is when it comes to your website. It’s a way for people to work their way through what you have to offer. This could be going from the content of your blog, to signing up for your email list, receiving a series of emails and getting an offer for one of your products or services. That’s one simple funnel and I hope you already have that one set up.

 

While that’s a great start, it should be your only funnel. The goal for any business is to continue to find new ways to draw in more potential customers and engage them. That may mean setting up several new opt-in offers. It may mean sending out a monthly or weekly newsletter. It should always mean creating new products, or making offers for existing things. And of course it could mean presenting affiliate offers.

 

Funnels are great and they are never done. For starters, things change. Links break, you find better offers, and you learn more about your subject matter and have more or even better information to present to your audience. That’s why it’s a good idea to audit your existing funnels from time to time, updating, editing, and fixing them as needed.

 

It’s also a great idea to test and optimize your funnels. For example, you could split test two different lead magnets and see which one converts better. Test what product you present to your subscribers when. Tweak and test to improve your overall conversions, open crates, and click-through rates. Split test your sales pages … The sky’s the limit when it comes to testing and tracking your funnels. The goal will always be the same – try to do a little better than what you have been doing. Over time, you’ll make huge improvements that translate into a bigger bottom line.

 

In addition to improving your existing funnels, you also want to set aside some time each week to consistently work on expanding and adding new ones. This could mean adding a couple of new autoresponder emails to your first funnel this week. And it could mean creating a new lead magnet next week that attracts a slightly different audience into your circle of influence. The important part is that you work on your funnels every single week. Consistency here, like in so many other areas of your online business is key. Doing a little bit each week, will help you grow, expand, and improve your funnels.

HBA Funnel Builder…

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Struggling With Social Media? A Calendar And System Can Help

Do you have a hard time with social media? Either you aren’t finding the time to get around to posting regularly and getting discouraged by a lack of results you’re getting. You know what I’m talking about. You aren’t getting a lot of new followers on your page on Facebook for example and when you post something only a small fraction of those people see the post. It can be discouraging and feel like you have to pay to play by buying ads if you want your content to be seen. Thankfully that’s not true. What is true however is that consistency can help you grow your reach on any social media platform. It can help you with Facebook, Twitter, Pinterest, Instagram, and anywhere else where your ideal customers choose to hang out.

 

This brings up an important point. Before you dive in and invest a lot of time and effort on every single platform, take a look around. Where are your people hanging out? What media does your tribe prefer? For example, if you’re running a recipe blog, you have to be on Pinterest, and depending on your particular niche, you may also want a Facebook presence, including a group, and possibly a YouTube channel. If you’re into sourdough, you’ve got to be on Instagram… Do your research and do your best to determine where you want to be before you get started.

 

Once you have that figured it, it’s time to come up with a posting schedule. Remember, consistency is key. You’re better off doing fewer posts and shares more regularly than overdoing it and burning out. Start with a conservative number that you’re comfortable with across all platforms and write it down. For example, you may choose to do 5 tweets per week, 10 pins, 3 Facebook posts, one Facebook Live video, and a new YouTube video every other week.

 

Once you have your schedule, it’s time to schedule the actual content using a calendar. You can use Google Calendar or an old-fashioned paper one. The key is being able to stay organized and having your social media goals in writing to ensure it gets done and posted regularly. How far out should you schedule? That’s up to you. If you like to plan in big batches every few months, go for it. If you prefer to be more spontaneous, do it once a week. Play around with different time frames and see what works best for you. When you know what you’ll be posting about and have the text and images ready ahead of time, it’s quick and easy to keep up with social media.

 

To save even more time and make social media content more hands-off, take a look at some of the scheduling tools available. I like Hootsuite, MeetEdgar, PostPlanner, and Tailwind (for Pinterest). Use them to schedule and loop posts that will go out without you having to log into your social media profiles every single day.  Instead, you can set aside time once every couple of weeks to do the bulk of your work. Then check-in from your phone throughout the week to respond to comments etc. Getting organized and figuring out a system that works for you can be such a game-changer when it comes to being consistent on social media and growing an engaged following. When you have those main posts going out on schedule, you can then pop in and interact & post in real-time as and when time allows.

 

Tools and Tips to Help You Automate Social Media Marketing