Tag: Baby Boomers

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12 Tips for Getting the SEO Right for Your Ideal Audience

There are a few basic things that you need to know about search engine optimization that will help you get more out of everything you do. When you do SEO right, you’ll get more traffic, convert at a higher rate, and have customers who trust you. SEO is not a trick. It’s a method to help you organize information and deliver it in a way that persuades your audience to act.

Search engine Optimization

  1. Title Tags – This HTML element tells the search engine what the page is about and makes the title clickable. The title tag enables the customer to search for the information and then click through to read it.

 

  1. Meta Descriptions – When you conduct a search and see the results of that search, you’ll see a link to the title and then a description under the clickable link. This is the meta description. You’ll want to ensure that you use up to 160 characters with the keywords toward the front to make it stand out.

 

  1. Images – When you add images to your website, email messages, or social media, make sure you optimize them by making them the right size for the platform, naming the file a keyword, and including a compelling description of the image that helps search engines and people understand.

 

  1. Page Speed – Always check your page speed first because if it loads too slow, you’re going to lose people, and nothing else you do will matter. You have less than four seconds to grab your audience’s attention.

 

  1. Internal Linking – A great way to boost your search engine results is to develop a logical internal linking policy. Always link to like content under each piece of content you create and encourage your readers to follow the links. The search bots will automatically follow each of these links and determine relationships, so make sure it really is related.

 

  1. Backlinks – A backlink is a link outside your website that links to your pages. Earning them from other authoritative sites helps your search results, but you can also plan it by guest posting, publishing your email posts and newsletters, sharing on social media, and by starting an affiliate program.

 

  1. User Experience – While a search engine bot cannot tell if the user experience is good or not, having well-formed navigation and creating a website that works well for the user helps too.

 

  1. Keywords – Studying keywords is an integral part of building your list because keywords are how you’re going to figure out what type of content you want to publish. Plus, you can study your competition’s keyword usage to get more ideas and hopefully stand out better.

 

  1. Long-Form Content – You need to publish long-form content that showcases your expertise. Some people call this epic content or pillar content. From this content, you’ll develop all the other content.

 

  1. Short Form Content – You need to create shorter forms of content as well as longer content to switch up the information and attract different types of learners within your audience.

 

  1. Cross Promotions – Using your website, social media, and email marketing to cross-promote content, products, and services is an essential part of SEO.

 

  1. Repurposing Content – Remember that every single piece of content you create can be repurposed to use in another form or in another place within your content distribution network.

11 Ways SEO Improves Email Marketing

Search engine optimization is not a trick or a scam. SEO is simply about keeping your website and content organized in a way that helps you get your message to the right people, your target audience. Don’t skip using SEO best practices for all your platforms to ensure you’re using each tool to its utmost capabilities. Make it easy and use an SEO plugin like Yoast on self-hosted WordPress to get all of the SEO mentioned above, working like a charm.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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11 Ways SEO Improves Email Marketing

When you think about search engine optimization (SEO), you probably think about what you do on a blog post with the help of plugins like Yoast! SEO, to help with keywords, tagging, and other on-page factors. But SEO includes off-page options too that also help improve your marketing efforts.

Search engine Optimization

  1. Drives Qualified Traffic to Your Website – You may not realize this, but once someone is on your list, you’re not done with them coming to your website. Invite them back to your site by sending new blog posts, new product information, and so forth to them via email directly, based on their interests.

 

  1. Improves Social Engagement – Sending email messages that bring your readers to your social media platforms will help improve engagement exponentially. For example, if you have a Facebook Group, you can send messages via email and ask them to come to discuss that message on the platform.

 

  1. Helps Clarify Your Content Strategy – Due to the information you can gather from your email subscribers, you’re going to be able to find out exactly what type of content they need based on their interests, problems, and other factors that you will find out about them within the analytics of your email autoresponder software.

 

  1. Ensures More Emails Get Opened – When you use acceptable SEO practices like keyword-rich subject lines and using the first paragraph of the email to deliver the message, you’re going to ensure more people open the email.

 

  1. Lowers Your Bounce Rate – Using search engine optimization techniques like subject lines and using the right terms inside the email to keep your emails from bouncing. If the information is useful and they open them, the next emails are less likely to bounce.

 

  1. Encourages More Social Sharing of Email Messages – Good SEO practices say that you should put most of the content you want your audience to consume on your website, not inside an email or on other platforms. Because of this, encouraging readers to share the email message with non-list members will help build your list more.

 

  1. Allows You to Deliver Highly Personalized Content – The way email technology is set up, you can gather a lot of demographic information that the email autoresponder company collects on your audience as they sign up. That means the content you create later can be that much more pointed and directed.

 

  1. Creates More Website Content – SEO encourages you to create more content for your website. When you create an email message, remember that it can also be republished on your website too.

 

  1. Allows for Simpler Cross Promotion – It’s a lot easier to cross-promote to a captive audience within your email marketing than to try to get people randomly to come to your social media platforms and follow you.

 

  1. Builds Product Awareness – The people who sign up for your email really want to know about you, or they would not sign up. Use email messages to help them get to know you and your offers even more.

 

  1. Keeps Your Brand Top of Mind – Sending emails every day to your audience based on their interest within email will also help keep your brand in their mind. When they need your solutions, they’re going to remember you.

 

SEO is not just for your website; it’s also for email marketing. It all works together. Your website is where your content should live, but you can then use other tools like email, social media, and so forth to deliver more information in a more personalized way that gets results.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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10 Content Marketing Tips for Email Marketing Success

Email marketing is a segment of content marketing. Content marketing describes marketing that uses information and content to inform, engage, and persuade your audience to act. Content includes text, visuals, and audio information that sends a message to your audience.

email marketing

To be successful with content marketing, you’ll need to plan your marketing based on your audience’s needs and your goals for them.

 

  1. Know and Maintain a Consistent Brand Voice – If you want your audience to read and enjoy receiving email messages from you, make sure you know what your brand voice is. This includes the terms you want to use, the tone you say them in, and your values and principles.

 

  1. Create Targeted Lead Magnets – When you develop lead magnets to build your list, make sure you target each freebie toward a particular member of your audience. Casting a smaller net will result in higher conversions.

 

  1. Craft Meaningful and Persuasive Messages – Every message you send them, whether email or in your blog, or even on social media, need to be meaningful to them so that you can persuade them to act.

Tips to Develop Your Overall Content Marketing Plan

  1. Use Content to Segment Your Subscribers – The content you publish on your website and in email can be used to further segment your audience based on their behavior. The more segmented they are, the better you can communicate your value to them.

 

  1. Ask Subscribers What They Want – Send surveys and questionnaires to your list members, social followers, and blog readers to find out what they really want to know about. For example, under a blog post, you can post something like “want more content about this topic” and let them check yes or no and sign up for your list to be reminded of new content about that topic.

 

  1. Encourage Subscribers to Share Your Messages – Even when you send an email, with the exception of private information, you should encourage the recipients to share with their friends.

 

  1. Conduct A B Testing Regularly – You don’t know for sure if the content is doing what you want it to do unless you test it. Try changing headlines, subject lines, and subtle information to improve each interaction.

 

  1. Send Valuable Actionable Messages Often – While you do want to send valuable and actionable messages to your email list, often make sure each message really does have a reason for existing before sending.

 

  1. Focus on Audience Delight – When you focus on delighting your audience, you’re going to see a massive difference in their engagement with you. Find ways to make them say “wow” to the content you deliver to them.

 

  1. Remember the CTA – Don’t bother sending even one message without a call to action based on the reasons you are sending the message. The CTA doesn’t have to be about buying. It can be about sharing, liking, replying, and so forth too. Tell your email list member and reader what you want them to do next, and you’re going to get a lot more results.

 

Content marketing will help you improve all aspects of your marketing and advertising by helping you keep top of mind at all times. Every message you create for them needs to have a reason for being and a goal in mind. If you cannot figure out the goal, don’t create it.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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Steps to Develop Your Overall Content Marketing Plan

To use content marketing and especially email marketing efficiently, it’s always better to have a plan. To create and develop your content marketing plan, there are some things you need to do and know to get it right. Let’s explore the ways you can set up your content marketing plan effectively.

marketing plan

  • Set Your Goals – Before you produce one piece of content, you really do need to understand the purpose of it. Set different goals for each promotion and for your business overall to help you figure out what to publish and where.

 

  • Know Your KPIs – The key performance indicators that help determine if your actions produce the results you want need to be spelled out. For example, if you publish a sales page for your freebie, who is it for, and what data will you use to determine if it’s working or not? Be specific.

 

  • Know Your Audience – You have seen this a lot, but it cannot be stated enough. Knowing your audience isn’t a one-time research opportunity. It’s ongoing. Remember that audiences change slightly over time. You would not market today to the same demographics the way you did in the 1950s or even the 1980s.

 

  • Understand Your Competition – How and when your competition does things is just as important as what you’re doing because it can help you identify gaps in coverage. This is the only way to make sure you stand out. Know them and find ways to differentiate yourself.

Reasons to Study Your Competition Carefully

  • Know Where You Stand Now and Where You Want to Go – Studying where you are now in your goals is the best way to figure out how to get where you want to go. Use analytics to help you set the standard you want to achieve.

 

  • Determine the Best Channels to Publish Your Content – The act of creating your plans will help you figure out a lot of information like where you’re going to need content published. For example, your blog, your email, social media platforms where your audience hangs out, and maybe some industry sites where you can guest blog might work for you.

 

  • Know the Types of Content You Need to Publish – When you create a plan to publish content, you’ll be able to choose the right messages to get your point across. It also helps identify areas you can repurpose content.

 

  • Find and Earmark Resources – Planning in advance also helps you budget better and find the resources, monetary and human, that you will need to be successful.

 

  • Create a Content Calendar – Once you have figured out what you’re going to do, don’t just have it in your head. Instead, create a content calendar so that you can follow a plan that gets a little done each day.

 

  • Create and Publish the Content – Once you have the plans, start creating and publishing the content. As you move through your plan, note the results, and keep going.

 

  • Advertise and Market the Content – Publishing isn’t enough today. You also need to actively market the content you’re going to create. Share it more than once via email, your blog, social media, and so forth.

 

  • Measure the Results – Data is your friend. Use it. Use whatever analytics you have native in your email marketing software and on your website to determine if what you’re doing is working or not.

 

  • Adjust and Repeat – Once you start implementing your plan, use the metrics to help you adjust your plans. Repeat what works. Let go of what doesn’t.

 

Content marketing, whether your business is online or offline, or both, is an essential component of any marketing plan today. You’ll need content in every aspect of your business from the external obvious sales pages, blog posts, and so forth to the internal information such as email messages, social media promotions, and even internal training for employees, contractors, and affiliates, or other stakeholders.

P.S. How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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Reasons You Need a Content Marketing Plan

When you are trying to build a strong list of hungry buyers, it’s important to understand how everything works together. Email marketing is part of content marketing. To be successful with content marketing, you should not try to do it blindly. You need a content marketing plan. Let’s go over the reasons you need to plan things out. Hopefully, this encourages you to create a comprehensive content marketing plan going forward.

daily content

  • Keep Your Audience’s Attention – When you develop a plan for the content you’ll create and publish for your audience, it’s going to ensure they are interested enough to pay attention to it. It’s easy to get off track, but if you have a plan to look at and you know why, for example, you’re publishing today’s blog post – the point of it or the CTA for it – you will be more successful.

 

  • Establish Trust with Your Audience – When you produce content that looks cohesive, it helps build trust. If you’re not planning content, you may get off track, speak out of voice, and confuse the audience. Even if it’s subtle, it can cause a lack of trust.

10 Simple Steps to Building a Blog on Word Press.

  • Build Stronger Social Media Communities – When you’re consistent with your messaging, you will build more robust and more engaging communities for your audience. When people are more engaged, they’re happy to share.

 

  • Generate Higher Quality Leads – When your content is on point, the quality of the leads you generate from that content will be a lot higher. They’ll be much more likely to become prospects that buy from you and become customers.

 

  • Improve Your Conversion Rate – Good content simply leads to more conversions because you have a reason for the content you publish. If you don’t know why you’re creating it, you may end up with gaps that lower your conversion rate.

 

  • Enhances Your Search Engine Optimization – Content is the food that feeds search engines. When your audience types in their search query or asks Alexa to give them information, the search engine locates the content you have published to deliver it to them.

 

  • Build Subject Matter Expertise and Authority – If you want your audience to see you as an authority on a topic, you need to publish extensively on that topic.

 

  • Ensure Subject Matter Cohesiveness – The plan helps keep everything in order so that it makes sense. If your content isn’t planned, it may seem unorganized in a way that is distracting to your audience.

 

  • Establish Your Brand Identity – Your brand needs a voice, a tone, a personality, and yes, an opinion about the topics you publish about. The topics you choose and how you talk about them, whether text, video, or audio, will establish your brand identity far beyond your email list and website.

 

  • It Keeps You Accountable – When you have developed a content marketing plan that includes information about what you will publish and when you will publish it, and who it’s for, you’re going to be more likely to accomplish your goals.

 

  • You’ll Get Better Data – If you try to create a content marketing plan based on your goals for your audience and your business, the truth is the data you generate will be more useful to start with.

 

  • Your Return on Investment Will Be Higher – If you really care about investing in the right places, creating a content marketing plan will ensure a higher ROI that is consistent.

 

Understanding how the content you produce, both public-facing and private, affects your audience is essential to creating the right content marketing plan for list building efforts. When you know the goals and match the content with the goals and the right audience, building your list with hungry customers who need and want your offers, paid and free, will become simple.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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19 Traffic Generation Dos and Don’ts

In order to build fruitful lists, you need to figure out ways to drive more traffic to your landing pages and offers. There are many ways to get more traffic, but you want to avoid those that don’t provide targeted hungry customers because all traffic is not equal. You really want targeted traffic, not just any traffic.

Educate

  1. Don’t Just Start Adding Content Willynilly – Develop a content marketing plan so that the content you add has a reason for being. Design a content marketing plan that encompasses your blog, social media, and the entirety of your business so that it all works together.

 

  1. Do Add Content Regularly – Search engines want you to put a regular drip of content onto your website in order to keep your site updated. But it’s also suitable for engagement if you add content regularly. Of course, the content should be targeted and have a reason for being first.

 

  1. Promote the Content Everywhere – Once you publish content on your website or anywhere for that matter – whether it’s on your blog or a guest post, tell everyone about the content, so they want to read it. Send a link to your email list, send a link to your social platforms, and let people know.

 

  1. Don’t Skip Keyword Research – Keyword research helps build keyword-rich content that search engines will help your audience find, but it’s also helpful for getting content ideas in general that your audience will want to consume.

 

  1. Do Spy on Your Competition – One way to get good ideas for content is to spy on the content your competition is sending to their audience. If you share an audience, anything that they love there, they’ll want more from you too.

 

  1. Build Your Social Network – Don’t just focus on building followers on each social network. Also, focus on building a real network. Engage with your followers and create two-way conversations with them, and they’ll trust you even more.

 

  1. Cross-Promote Everything – Promote your blog on social, promote your social networks on your blog, promote it all in email, and vice versa. The more you promote each area, the more traffic you’ll get.

 

  1. Get Influencers Involved – Sometimes, it helps to get others with lots of traffic on your side. You can do this by engaging with influencers. The great thing is you can use a smaller audience influencer or two very effectively.

 

  1. Avoid SPAM – In the old days of content marketing, questionable solutions were developed, such as article directories, and so forth. Don’t use anything like that because it’s not going to send good traffic your way.

 

  1. Remember SEO – Search engine optimization, both on-page and off-page SEO, are needed to ensure your landing pages, website, blog posts, and more actually get the results you want.

 

  1. Know What You’ll Do with The Traffic – Before you write any content, create copy for a landing page, or even create a product or service (free or not), you need to know who wants it and why you want that traffic. What do you want the traffic or visitor to do when they come to that page?

 

  1. Check Your Numbers and Adjust – Always use analytics to ensure that what you think is working is indeed working. You really cannot tell the reasons for success if you’re not looking at the numbers. Adjust as needed and let go of things that don’t give you enough return on your investment.

 

  1. Keep It Simple – Don’t go nuts trying to trick the system. It really is easy to get traffic. Provide your audience what they want and tell them about it. It’s that easy.

 

  1. Don’t Expect Overnight Success – Email marketing is the most profitable and successful form of marketing that has ever existed, but it doesn’t produce results overnight. It’s going to take a few months or even years, but if you chip away at it daily, you will be very successful, and there is no reason you can’t have 1000 subscribers within four to six weeks if you do the things you need to do.

 

  1. Use Multiple Channels of Traffic – You need many channels for traffic as well as many entry points on your website to collect the information to turn visitors into leads.

 

  1. Focus on Value – The more value you can provide your audience, the more your content marketing will be successful. List building works when you are laser-focused on your audience and how you can serve them.

 

  1. Don’t Be Cheap – Using free services as well as not being willing to pay for ads or the tools needed to be successful is not going to advance your cause much. It’s okay to be budget conscious but don’t be cheap.

 

  1. Remember the Visuals – The visuals on your website are important too but remember that it’s not about what you like. It’s about what your audience likes. Test out various colors, types of images, and so forth and use what they like most. You can tell by conducting A/B testing and looking at the numbers.

 

  1. Don’t Skip Automation When It Works – Using automation is an important concept to grasp. Use automation for anything that doesn’t block or substitute authentic engagement so that you have more time for engaging with your audience.

 

Finally, focus on the type of traffic you want. Study your ideal audience and their buying journey so that you can get the information correct on your pages because then you’ll keep the right traffic on your site.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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How Many Landing Pages Does Your Website Need?

As you work on creating your lead magnets and landing pages to build your list and get your first or next 1000 subscribers, let’s think about why you need landing pages and look at what the research suggests about landing pages.

daily content

Keep  your Audience Engaged

 

A landing page is simply a page on your site that is very precise and directed toward a specific purpose. It’s a stand-alone page that you make just for marketing and advertising one thing. When your visitor lands on this page, they will be able to educate themselves on the offer without distractions and convert into a lead through the sign-up form.

 

According to Hubspot.com, the more landing pages you have on your website, the more traffic you’ll receive and the more conversions you’ll get. In fact, studies show that websites with more than 40 landing pages will increase their conversions by over 500 percent.

 

Ensure that you follow the rules of landing pages to ensure they really do convert. Optimize the landing pages you create for SEO, sound design, effective CTAS, and of course, make sure the landing page copy speaks directly to the audience member you want to convert, focusing on the benefits to them your offer gives them.

 

For example, create a new landing page for each traffic source you want to attract, even if it’s the same freebie. You want each visitor to your landing page to feel unique and important to you, so the people who come to get your freebie from a guest blog post see information important to them compared to the people who visit from your email list. If you segment the landing pages and write the copy for your audience of one, based on where they’re coming from and where they are in their buying journey, you’ll be more successful converting your visitors to leads.

 

To be successful, create at least one landing page for each segment you want to download your freebie and follow the rules for a well-made and highly converting landing page.

 

  • Focus on your Unique Selling Point – What makes you different?
  • Use Compelling Images and Video – Use directional images that relate to your audience.
  • Tell Them What’s In It for Them – Benefits over features.
  • Develop Effective Calls to Action – Practice writing CTAs and test them.
  • Include Social Proof – Who else likes it? Why you?
  • Optimize for SEO – Search engine optimization helps everyone. Learn all you can about on-page and off-page SEO.

 

When you do this, you will be very successful in converting people to your list. Remember, once you get them on your list, you need to keep them there by providing interesting and informative information every day.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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How to Drive Traffic to Your Landing Pages

Once you have a lead magnet, a landing page, and an opt-in form, you need to start building traffic to the freebie so that you can build your email list. Getting more traffic for a landing page is not really any different from how you get traffic for anything you do.

communication
content creation

 

  • Create Offers Your Ideal Audience Wants – The only way to make offers that your audience wants and needs is to get to know them. Study them. Engage with them. Survey them. Then put what they want right in front of them where they are.

 

  • Tell Your Current Subscribers About Your New Offers – Anytime you create a new offer, whether free or not, tell your current subscribers about it. This might seem counter-productive since you want to build your list, but it will keep your list healthy, segmented, and engaged.

 

  • Get Affiliates Involved – Set up your funnels with freebies that your affiliates can promote too. Show them what’s in the funnel, so they know it’s worth their while to promote your freebies too.

 

  • Send Out a Press Release – Tell the world about every single offer you have, including your freebies. If it’s newsworthy, it deserves a press release, and letting your audience grab a free solution is something they want to know about.

 

  • Host a Live Event – When you make the freebie available to the public, have a live event on Facebook Live or a webinar via Zoom or another preferred platform to help get the word out about your offer.

 

  • Include Smart SEO – The landing page and opt-in form for the lead magnet allow you to use excellent search engine optimization techniques that help pull traffic to your site via your audience searches.

 

  • Blog About Your Offers – Once you’ve finished your landing page or opt-in form, always write a blog post announcing your freebie offer linking to the landing page and opt-in form. Then you can share that blog post freely multiple times as you spread the word.

 

  • Share on Social Media – Share multiple times across all your social media platforms about the freebie. Don’t just share once and call it done. Instead, share multiple times during any launch and then repeatedly over time as long as it’s still a good offer. Use Hootsuite.com or other software to help automate this process.

 

  • Reach Out to Social Influencers – A fun way to get noticed is to work with social media influencers. Whenever you have a freebie offer for your audience, let the influencers know about it so they can promote it too.

 

  • Run Ads Via Social Media and Google – Don’t forget that you can speed everything up with targeted paid ads. Before you do that, consider hiring someone to help you ensure your targeting is working, as well as your landing pages and freebie are optimized for your audience.

 

  • Ask People Who Are Downloading to Share – Set up your download page to make it easy for your audience who downloads the freebie to share the opportunity with their friends.

 

Driving traffic to your landing pages is an essential element in marketing online. You can use a variety of methods to get more eyes on each page you create but don’t ever waste money just sending people to your home page. Use the time and money you have budgeted for marketing to send your visitors to specialized pages because you’ll build your list faster.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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10 Landing Page Mistakes to Avoid

Your landing page is an essential tool to help you build your list. If you really want to build a healthy list, you’ll want to find ways to avoid these landing page mistakes. Creating high-converting landing pages will ensure that the right people get your solutions in their hands, and since they will be on your email list, they’ll also find out about your new offers.

Planning

  1. Your Page Loads Too Slowly – You have seconds to get and keep your audience’s attention. If your pages load slow, they’ll just go elsewhere. Use software to test how fast your pages load so that you can ensure they work well.

 

  1. Your Page Isn’t Personalized for The Audience – It may seem like a small thing, but it’s important to create landing pages that are personalized for the audience you’re trying to attract. If you guest post on a blog, make a landing page just for that one audience, so they feel welcomed. You may have more than one landing page for each opt-in due to this in order to target the audience.

 

  1. There Are Too Many Diversions on The Page – A landing page should be free of distractions so that your audience focuses on the offer at hand. Use very little navigation or sidebar information to help focus their attention.

 

  1. The Information Included Doesn’t Differentiate Your Offer Enough – A visitor to the landing page needs to understand why your offer is so much better. How you are different or what makes you unique needs to be pointed out to your audience.

 

  1. The Offer Doesn’t Match Your Marketing – If you notice you are getting a lot of click-throughs but no sign-ups, make sure that your offer matches the marketing and the audience you’re marketing to. Go back to looking at the description of the target audience you created as you made the freebie to get it right.

 

  1. Using Irrelevant or No Images and Visuals to Help Attract Your Audience – Don’t bore your visitors to death by not making your landing pages and website visually oriented. Most people respond better to images that help advance the meaning of the words on the page. Plus, some imagery provides directional cues to the reader, helping them take advantage of your offers.

 

  1. Not Paying Attention to Search Engine Optimization – SEO works for all types of content, but it will really help you get more traffic to your offers if you also include the skill on your landing pages. Headlines, keywords, headers, alt text, and more are all important on a landing page too.

 

  1. Forgetting to Calm Their Fears with Social Proof – Showing that other people trust you and believe in what you say will build trust in your offers. Testimonials, likes, shares, downloads – all show that you can be trusted and will help improve your conversion rate.

 

  1. Your Landing Page Doesn’t Work on Your Audience’s Device – The days of “optimizing for mobile” are over. If your site doesn’t work first on mobile, then you’re going to miss out on some customers. But do check your demographic information to ensure that you are optimizing each page for the devices most used by your audience.

 

  1. You Include Weak CTAs – Saying things like “download now” is not a good enough CTA to use these days. You need to be more specific about the benefit of the download as well as who needs it in your CTA.

 

Developing a landing page that gets results takes time and practice. The first one you make might not work as well as the tenth one you make. But take heart in knowing that you can improve through testing over time until you create an opt-in page that works for your audience to build your list fast.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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6 Things to Include on Your Freebie Opt-in Page

Once you have created your freebie, you’ll want to create an opt-in page. This list of things to include on your freebie opt-in page will help you make one that gets your ideal audience’s attention so that you can help them solve their problems.

 

A Compelling Headline and Subhead Line

 

You have to hook your ideal audience in from the moment they land on your opt-in page. If they aren’t compelled to keep reading, you’ll lose them within seconds of their arrival. A good headline speaks directly to the solution’s benefits for the specific person you created it for.

If you know your Goal

A List of Benefits Associated with The Freebie

 

To get started making a fantastic opt-in page, try writing down a list of the benefits associated with the freebie you’re trying to get them to download. It can sometimes help to list the features from your view and then attach benefits to each feature that you think is important.

 

The Sign-Up Form That Works

 

Depending on your goals, you’ll want a sign-up form that is simple and fast to use. Ask for the information you really need to qualify your leads, no more, and no less. For example, if you want to work with companies that hire at least 100 employees every year, you’ll want to include a field asking your audience to tell you how many employees they have before they get to download the freebie. This will ensure you are working with the right audience.

 

A Call to Action That Speaks to The Right Person

 

When you create CTAs, think about the exact person you want to sign up and talk to them. A CTA should be action-oriented and benefit-focused on the right people. The right people are your ideal audience members who will be hungry to use your solutions because they need them.

 

Attractive Visuals That Your Audience Loves

 

Every audience has different ideas about what looks good. Don’t trust yourself to know. Instead, study your audience and try different types of images and visuals. You’ll want the page to be uncluttered and the reader’s eyes to be directed in the right places for it to work.

 

Social Proof to Help Build Trust

 

Don’t forget to add information that helps build trust, such as social proof. Social proof can appear in the form of testimonials, product reviews, and even a simple statement about how many people have downloaded the freebie and seen results.

 

Remember that you need to use your freebie opt-in page or landing page and form to attract a specific portion of your ideal audience. Therefore, use your words, visuals, and information wisely. Know your audience, know your offers, and understand the point of building your list with a hungry audience who wants what you are offering.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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