Tag: Barbara Genest

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Common Mistakes When Choosing Autoresponders

Your email autoresponder is one of the most critical technologies that you’ll ever invest in outside of your website for your business because of the high ROI you can earn via email marketing, and it would be shameful to underestimate the importance of this one system for your entire business. Avoiding these mistakes will ensure your success with email marketing so that you can earn that 38 to 42 dollars return on every dollar you invest.

 

  • Not Knowing Your Goals – Yes, you want to build a list, but why do you want to build a list? Why do you want to get these people on your list? More than likely, it’s so that you can build a relationship with them that helps them choose to buy your products and services.

If you know your Goal

  • Focusing Too Much on Price – If you focus only on the price, you will miss out on the right technology that you need. Surely some are above your ability to pay for right now, but there is going to be something you can afford that works excellent for you, so first focus on functionality. But after that, narrow it down based on what you can afford.

 

  • Not Caring About Reputation – The services you choose need to have a top-notch reputation because it doesn’t take much to ruin the trust you have worked so hard to gain. If you choose a company that has a bad reputation, it’s going to rub off on you someday.

 

  • Not Reading the TOS – Each service has its own terms of service and rules that you must pay close attention to. You don’t own this platform, and they can easily cut you off with barely an explanation. Therefore, pick the right choice that allows you to do what you need to do with the software. For example, if you want to do affiliate marketing, don’t pick one that makes it hard.

 

  • Not Being Concerned with Deliverability – Some services have better records of deliverability than others. Read the fine print to find out. Test them out when you use their free version to find out if they’re telling the truth. Ask others who use the software if they have issues. Find out if they have a relationship with the email service providers that your audience uses.

 

  • Forgetting to Focus on Credibility – Each niche and industry has its preferred autoresponder services, so its credibility depends on the people using it. If people you respect are using that service, it’s likely a good one.

 

  • Not Testing the Interface – No matter how fantastic the service is, if you can’t figure it out, it’s not awesome. Choose the service that is easy for you to understand and learn or easy for your virtual assistant or service provider to use.

 

  • Ignoring the Availability of Important Analytics – Inside your autoresponder platform is analytics. Some systems offer more than others. Ensure the choice you pick has the information available that you need or a way to integrate other software to get it.

 

 

  • Not Paying for Your Choice – Many new business owners are fearful of spending money. But this is one case when you should not cheap out and use the free version, not even until you make money. Instead, give up something else so you can have the best software you can afford to buy and then get busy using it so you can get that return on investment fast.

 

When you choose your autoresponder and system that you want to use to build your email list so that you can get your first 1000 subscribers, you’re ready to get started, so don’t delay getting it started and set up. Remember that you need to create a business email to use your autoresponder as well as an address that will be included automatically on each email. It’s the law. You can get a virtual business address and phone number via sites like Rovva.com or Regus.com, and others. If you use self-hosted WordPress, you can create as many unique email addresses as you need via your website host.

You can Work Less and Live More.  And remember… you’re dream lifestyle is always just 3

 

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Email Marketing: What You Need to Make It All Work

When you think about building an email list, it can get overwhelming thinking about all the technology you need to work together to make it all work. Keep in mind that some of the systems are redundant, and you may not need all of these, but you will need the following:

 

  • A website – What platform will you use to build the site? You can choose self-hosted WordPress, or you can build your website another way. Know how all the technologies work together. For most needs, self-hosted WordPress will work great.

 

  • A website host – Pick a website host that will work with you based on your needs. Remember that bigger is not always better. But you want the host to have a good reputation and provide excellent customer care. If you’re a newbie, you may need hand-holding – in that case, a good choice is a host called Mom Webs.

 

  • A social media presence – Create social media accounts on platforms your audience likes to use. Update it often with relevant information and content for your audience. Choose at least the top three that your audience likes to use. Consider using automation via software like Hootsuite.com too.

 

  • A targeted and compelling freebie – You may need or want more than one freebie that you create based on where your targeted audience member is in their buying cycle.

 

  • A landing page or sales page – Treat your freebie as you would any product you’re going to sell to your audience. Create a sales page for it so that your audience knows the benefits of getting it. While you can build a landing page using a standard WordPress new page, using software like HBA Funnel Builder is also very helpful and makes it quick.

 

  • An email autoresponder service – You must have an autoresponder such as Aweber.com, Drip.com, or Get Response (or others) to deliver the messages to your subscribers. Don’t be tempted to use your own website and private email because these services are more secure and work better.

 

  • A place to store downloads – You may want to use your own server, or you might want to invest in a better system that is more secure like Amazon S3 to store your freebies and products safely.

 

  • A way to deliver the freebie – You don’t want to attach your freebie to the email. Instead, you’ll want to create a download page or use an automatic system to help deliver it, track it, and segment your audience with it.

 

  • An email marketing sequence of messages – You’ll want to create an email sequence to welcome your subscribers based on the freebie they download or the product they buy and add information to guide them in their choices in the future.

 

To choose which technology you’re going to use, it’s essential to understand what your business stands for, what your budget is, and what you plan to do in the future too. Choosing systems that can grow with you is important.

If you missed yesterday’s Blog Post you can read it here:  Choose Your Email Marketing Technology Carefully

 

 

 

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Choose Your Email Marketing Technology Carefully

Once you know who your audience is, fully understand your reason for being, and know-how the products and services you recommend benefit your ideal customer, then you can work on choosing the right email marketing technology that will work for you today and into the future as your business grows.

It has been proven time and time again email marketing does work.

 

To choose the right technology, ask yourself the following questions:

 

Does the Solution Fit My Budget?

 

It’s hard to budget until you explore the various offerings regarding email autoresponder and email marketing technology. However, when you set your budget, understand that this is an investment in your business and an important one.

 

As they say, “the money is in the list,” and with a 38 to 42 dollar return for every dollar you spend, this is not a joke. Set a reasonable budget but realize that this is going to be one of your biggest income earners too.

 

What Reputation Does the Software Have with Users and Others?

 

Always check the standing of the software company before using it. Just because it exists doesn’t make it useful. It’s also best to choose a well-loved software that’s been around for a while to avoid having to deal with bugs and issues. If many people in your industry and niche use it, it’s probably a good choice.

 

What Is the Deliverability Rate Advertised?

 

The email marketing provider you choose is vital because it’s a trusted system by your customer’s email providers. If they cannot get your emails or they all go to spam folders, you won’t get very far.

 

Can I Integrate the Software with My Current Technology?

 

If you already have a website and other technology that is important for your business, can this technology be used with what you already have? It’s important to understand what it works with so that you can get the most from the solution.

 

Does the Software Allow for Audience Segmentation?

 

This criterion is something you cannot get by without. You need to be able to automatically segment your audience based on when they sign up, what they sign up for, or where they sign up for your list.

 

email marketing

 

Can I Set Up Automation Based on Subscriber Behavior?

 

In addition to segmentation based on what the customer downloaded or consumed, you should also segment your subscribers based on their behaviors. For example, did you send a survey to your email list? The people who answered should be segmented from those who didn’t.

 

Are the Terms of Service Compatible with My Business Model?

 

I realize the terms of service are probably long, but you need to know if it’s within the rules to use this software the way you intend to use it. For example, if you recommend any products you did not create via a unique coded affiliate link, some providers don’t allow it. It would suck to do all that work, build a responsive list, and then get kicked off the platform.

 

Will This Choice Grow with My Business?

 

You may not need all the features of the technology when you first get started but trust me, you’ll need many of the features later as your business grows. You want to choose the best system you can based on the ultimate goal of your business growth, not where you are now, because switching systems isn’t as easy as you may think, and you’ll lose list members in the process.

 

Can I Figure Out How to Use It?

 

The final issue is, can you figure out how to use it enough to use it now? You can hire an expert in the product to run it for you, but it’s always a good idea to understand it a little bit. The trials can help you determine if you can figure it out enough to get started.

 

Don’t be afraid to try a few low-cost or free trails but keep in mind that they can be limited until you get the full version. Using free versions for business is not recommended, no matter how long they let you do it. Invest in your business, and others will be willing to invest in you

Engage with customers

Stay in touch with your customers and potential clients with targeted online communication that converts.


 

https://www.getresponse.com/?a=bgenest

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Learn to Focus on The Benefits of Your Offers

As you work to create products and content and build your list with smart lead magnets, learning how to focus on the benefits of your offers will help you a lot. You’ve likely heard the phrase “benefits over features” during your business studies. This is exactly what we’re talking about here.

Features and benefits

The main reason you must focus on benefits over features when explaining your offers is that your audience doesn’t care about you or much about how. They only care about what you offer them and the results of those offers. “What’s in it for them?” is the central question you need to answer.

 

The first thing you’ll need to learn so that you can differentiate from features and benefits is how to identify a benefit. The best way to think about this is how the feature you’ve created impacts the user. The impact is the benefit. The impact is what you want to focus on when marketing to your audience because that’s what they care about the most.

 

You may be offering email customer service to your customers, but what impact does that offer have on your customers? Does it give them time freedom? Does your customer service give them peace of mind? What is the impact of your offer on them ultimately?

 

It might help you to do the following exercise. Ask yourself what the benefits are of various items you own, products you use, or services you buy? For example, what are the benefits of the deep side pockets on cargo pants? They let you put tons of stuff inside when you go on a hike without worrying about losing them. Choose some items you have around your home and list the benefits of them so you can practice getting this down.

 

To do better writing about benefits over features, you’ll want to think about what they do. What is the verb that the feature does? Start by listing out all the features of your product and then write down the benefits of that feature. Some features may have more than one benefit. For example, if you offer remote email customer care, a benefit of that is time savings, emotional protection, and the knowledge that your customers won’t wait for care.

 

When you’re writing about anything regarding your offers, don’t write like you’re in school. Forget the lessons your English teacher taught you about using the word “you.” In fact, you’ll want to use the word “you” and speak directly to your ideal customer and no one else as you write about the benefits of every offer that you put in front of them. Also, don’t be negligent about answering the questions they have about what’s in it for them.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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Develop and Create a Mission Statement for Your Business

One way you can connect with your audience and ultimately build an email list full of potential customers who need your solutions – is to be very clear about what your real mission is. If you’re unsure what your mission is, it won’t be easy to communicate it to your audience.

Purpose of Life

Therefore, before you get started creating and building your email list, you need to take the time to understand your purpose. It helps consumers separate you from the competition at a glance. Because remember, you want subscribers who want what you’re offering, and the key to that is to know what you stand for.

 

Your mission statement explains what you do, who you do it for, and why you exist, what makes you different. The elements of your mission statement include the value you offer to your customers (and even your team), explain who they are, and let them know why you and how you are different from the competition.

 

The mission statement should be to the point. You only need a few concise sentences to get your point across. However, you do want to think long term and include your big ideas so that your mission statement is not just relevant now but in the future. However, it’s always OK to improve your mission statement over time as you learn more.

 

Let’s look at a few mission statement examples you may already be familiar with to help you get your creative juices flowing.

 

  • LG: Life is Good: To spread the power of optimism

 

  • Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

 

  • Chick-Fil-A: Be America’s best quick-service restaurant. To glorify God by being a faithful steward of all that is entrusted to us.

 

  • TED: Spread ideas.

 

As you can see, a well-crafted mission statement not only focuses on the direction you want to go with your business, but it helps provide boundaries that help you make good decisions. For example, if you are offered something or are creating a new product or service, you can look to your mission statement to ensure that it fits with your business or not.

 

To ensure that your mission statement does what you need it to do, remember to include your target audience, the product or service results, and why this product or service is the right one over the others. As you work through creating it, you can cut extra words and perfect it as you go.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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Get Business Education: Know and Understand Your Offers

It’s not uncommon for a business owner, especially a small mom and pop business online, not to fully understand what they are really selling. If you think you’re selling website design, content writing, and customer service, for example, you may go into discussions with your customers on the wrong foot.

 

As you get to understand your offers more, you’ll end up:

Educate

Increasing Enthusiasm

 

When you know your offers and what they will do for your audience backward and forwards, you’ll not only be more enthusiastic when you speak to your customers and audience, whether by blog, vlog, or in-person that you automatically increase theirs too because enthusiasm is contagious.

 

Developing More Confidence

 

When you know what your offers are and what they really mean to your ideal customer, you’re going to exude confidence when you talk about your offers. Not only that, your audience will feel a lot more confident about you too.

 

Becoming a Trusted Expert

 

When you can answer questions quickly, people start to trust you a lot more. They’ll see you as an expert in your field and turn to you when they need help. This happens because you can answer any question about your product or service in a way that helps the customer choose.

 

Calming Fears

 

Knowing everything about your products helps you not only be less fearful as you promote your products and services, but it reduces the fear of your customers too. They start to trust that spending money with you is safe because you’re so knowledgeable.

 

Helps Overcome Objections

 

When you know your products inside and out, you also know what objections your ideal audience may have in their mind. You can answer them immediately without reservation because you know your stuff.

 

Keeps You Ahead of The Competition

 

Your competition will always be on your heels (or you on theirs), and that’s okay. It will keep you above everything if you pay close attention to the details about your products and services.

 

You’ll Recognize the Gaps Sooner

 

When you are real with yourself and your audience about what your products do and don’t do, it’ll let you figure out your own gaps sooner so you can create even more wondrous products and services or recommend great solutions that others created already, becoming an amazing resource to your audience.

 

Remember that what you are selling is a lot deeper than virtual assistant services. You’re really selling the benefits of your virtual assistant service, and it’s imperative that you fully grasp what they are. You may be really selling, from the customer’s perspective, time-freedom, expertise, courage – it just depends on your product, but the more you can identify, the more you’ll be able to help lead your customers to purchase your offers.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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Create Customer Personas or Avatars Based on The Buying Journey

Once you get to know your competition and customers, it’s time to create customer personas or client avatars. The process of developing customer personas will help you develop targeted products, services, and content that resonates with your audience. To create your customer personas or avatars, follow these steps.

Keep learning

Identify Their Goals and Values

 

Just like you and your business have principles, morals, and values for which you stand, so do your customers. The customers you choose must share a moral center similar to yours. Not everyone has to be exactly the same as you. For example, even if you’re Catholic, not everyone needs to be Catholic because you are, but more than likely, they’ll resonate more with your content, products, and services if they notice a way that they relate to you.

 

Find Out Where They Get Their Information

 

Where people get their information to help them make choices is very important. Knowing what is important to them in terms of sources and other information can help you more fully develop your customer persona or client avatar. For example, if they like hanging out on an online magazine community area, that informs you that you may want to advertise there.

 

Know Their Place in Their Buying Journey

 

A buying journey is simply the steps that the customer takes to work their way through your information and offers to finally make a purchase. In most cases, they first become aware they have a problem, then consider and evaluate the solutions. Once they do that, they make a purchase, then afterward, their journey continues as a customer into the delight and, eventually, the advocacy phase.

 

Determine Their Demographics

 

An important bit of information about each of your customers is their demographics. Understanding who your customers are can assist in product design, and customer service offers, and so much more. The demographics of your ideal audience is essential for helping you figure out how to create the most targeted marketing methods.

 

List Their Pain Points and Challenges

 

As you study your audience, notice the things they talk about that are keeping them up at night as it relates to your expertise and niche. These are the pain points you need to try to solve for them. You can back up and choose an early pain point or challenge to address in your freebie that is right before these meaningful solutions for their major problems too.

 

List Potential Objections

 

The other thing you may want to include in your customer persona is their typical objections. This will help you answer those objections in your sales pages and include them in your products and services.

 

When you know your customers, you’ll be able to figure out the best places to market and advertise, what types of ads will get a response, the type of tone you should use, the words or vocabulary you should incorporate, and it’ll help you develop a cohesive story to use in your marketing campaigns. Set your goals, choose the persona you want to communicate to, and laser target your content based on that information.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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Reasons to Study Your Competition Carefully

It might seem strange if you’re new to the business to spend time studying your competitors. In fact, some small business owners get afraid that the competition’s existence makes it impossible for them to succeed.

Planning

Develop a Deeper Understanding Regarding What Your Customers Expect

 

When you study your competition and see how they interact with and serve your like audience, you’re going to learn more about what the customers expect. Remember that you want to observe the customer to find out how they feel about the competition based on the way the competitors do business.

 

Learn More About Your Business Shortcomings and Flaws

 

When you get a handle on what the competition is offering and how they are offering it, you’ll be able to figure out where you are falling short. These are all areas of improvement by bringing in the right resources, either human or technical, to help you become more proficient.

 

Note How Your Offers are Better for Your Customers

 

As you study the work that your competitors do and the offers that they make, buy them. This is going to help you learn what makes a fair offer and also ways you can make the offer even better. Note the points that your offers stand out in comparison so that you can capitalize on that difference.

 

Identify and Improve Your Unique Selling Proposition

 

Your USP is your “unique selling proposition” is what makes your offers stand out from the competition’s. It’s all about what’s unique about you, your products, and your services in the eyes of your audience. You may be the low-cost option, the high-quality option, or maybe you differentiate yourself by offering top-notch customer care that is different from any other offerings.

 

Identify the Gaps in Client Services

 

When you study the competition, you can get an idea about how they serve their customers, which can teach you what to do and what not to do. Join their lists and read the messages. Try their freebies, buy their products, and ask for customer service to find out how it works for them. You can identify the gaps they have, fill them for your business, and stand out in that way.

 

Capitalize on Your Competitor’s Mistakes

 

Everyone, including you, makes mistakes. When you’re studying the competition, learn from their mistakes, and you can even capitalize on them if you’re paying attention. For example, if you note that they send 30 emails a day that feel SPAMMY, you don’t want to do that too.

 

Learn from Your Competitors Success

 

Likewise, you can learn from what your competitors are doing right. There is no reason to reinvent the wheel when it comes to marketing. Yes, you want to be unique, but the truth is every business needs to use all sorts of content marketing to get the word out, including email marketing and list building. There is no reason to try to run your business without doing this. It’s not out of style, and it still offers an astounding 38 to 1 return on investment.

 

Really Get to Know Your Audience Through Their Communities

 

An excellent use of your competition is to join their communities. By doing so, you can learn about your audience. Since they’re your competitors, that means their customers are in the same demographics as your customers. You can capitalize on that by participating in their communities so you can get to know what they want.

 

You can use a lot of methods to study your competition. You can do a simple Google search about the industry to find out who are the movers and shakers that you need to follow. Plus, once you identify the competition, you can spy on them using software like iSpionage.com, a TapClicks Company, by joining their lists and becoming part of their communities. Know who they are and find out how they please the audience so you can fill the gaps and succeed.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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10 Ways to Get to Know Your Audience Better

The only way you or any business owner can truly be successful in attracting their target audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process, causing issues with finding an audience for your product.

Get better

 

Instead, focus on who you want to serve before you do anything in your business—knowing who you want to serve and why will help you fill your email list with people who are ready to buy from you. These ten ways to get to know your audience better will inform products, services, and even the words you use to communicate to them the value you offer.

 

  1. Research Your Industry – When you first start, you need to know what industry you are in. Those industry metrics will help you know where you can start making goals and setting standards in your own business. Look at business organizations, associations, and nonprofits to help you do the research both online and offline.

 

  1. Study Your Competition – Even if you don’t have the first customer, you can get to know your audience by studying your competition. Participate in their groups, join their email lists, and network with their customers for the most traction into getting the right information about them. When you become part of the community, you’ll get so much more inside information.

 

  1. Create Customer Personas – As you get to know your audience, create customer personas that match the person you’re directing the information to. You may have many client avatars or personas based on the customer’s buying journey.

 

  1. Monitor Engagement – An enjoyable way to get to know your audience is to participate in their social media engagement and discussions. Social media should be a two-way conversation that helps you get insight into their deepest fears so that you can help them.

 

  1. Ask Them – Once you’ve identified precisely who you want to market to, you can simply ask them questions about what they want and need when you’ve incorporated yourself into their communities. You’re going to get far more insight when you participate and network with your audience.

 

  1. Do a Test to Determine Interest – Another way to check if you have the right audience is to generate a test of some kind. Create a checklist for a topic that you think they care about, offer it as a freebie to see who takes it. Then ask for feedback.

 

  1. Identify Their Pain Points – When it comes to knowing your audience’s pain point, you’ll need first to understand your expertise and the niche you want to be of assistance to your audience. In other words, choose pain points you can solve.

 

  1. Be a Resource – Sometimes, you may not be able to fix a problem on your own due to a miss-match with the audience. When this happens, don’t force it. Focus on being a resource to your audience, and it’ll be a win-win.

 

  1. Use the Tools of The Trade – Don’t skimp on software that helps you get to know your audience and network with them. Use paid versions of the software that you want to help you get more done, such as email marketing software, landing page software, and others.

 

  1. Build Relationships – As you get to know your audience, make the focus relationship building. When you build a close relationship with your audience due to your honesty, transparency, and ability to stay on the topic, you’re going to build strong relationships.

 

As you work on getting your first 1000 subscribers, you’ll want to keep each of these tips in mind. Don’t reinvent the wheel. Instead, do what works repeatedly, and you’ll soon find that you’re building your list with an active and interested audience who needs what you offer.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…


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Avoid these Mistakes on Linkedin

If you want to generate new leads and increase sales, you have to prepare, and the better prepared you are, the better your results will be. That preparation also extends to the things that you shouldn’t be doing. When you are setting up your LinkedIn account, there are several things that you need to avoid if you want to create a LinkedIn account that will achieve results.

Content Not to Post

LinkedIn is a professional network and needs to be treated as such. The connections you make on LinkedIn have no interest in your social life, your family, knowing what your kids are up to right now, or looking at the endless cat photos that are prevalent on other social networks. All of that content has its place on the other social networks like Facebook and Instagram.

increase income
Increase income value ladder

LinkedIn is the place where you share information that serves your connections and followers. Everything that you add to this platform should be things that will benefit your connections in some way.

Privacy Settings

One of the most significant mistakes that you can make is setting all or part of your profile to Private. When you have all or part of your profile set to Private you are limiting the information people can obtain on your company. This is not something that you want to do, especially if your goal is to generate more leads and increase sales.

Adding Your Connections to Your Email Database
Aside from being illegal, this is a really bad idea. Just because someone has requested to connect with you, or have accepted your connection request, does not give you permission to add these people to any form of database. What you can do is contact them directly through LinkedIn. More and more emails that are being sent outside the LinkedIn platform are being reported as spam.

Over-posting Updates and Publishing Too Many Articles

While you want to create content on LinkedIn and provide updates about your company, you want to do it sparingly. When you add to much content, either through posting links to content on your website or publishing directly to LinkedIn, you run the risk of being seen as unprofessional and worse a spammer.

Sharing a minimal volume of content means you can save your best stuff for LinkedIn. Think of it like inviting your best customers to a dinner party where you bring out the best cutlery and plates.

LinkedIn is your fine-dining experience, whereas Facebook and other social media platforms is for the block party.

Additional Information: Content is King even on LinkedIn

Spamming Your Groups

When you are a member of a LinkedIn group, you have the ability to message other members directly, however, this doesn’t mean you should message them all the time. Before you message anyone in your groups you have to consider whether what you are sharing serves them more than it serves you.

Sending Generic Messages

LinkedIn allows you and encourages you to send messages to your connections on their birthdays or work anniversaries. This is a lot like a post they share, a reply to an InMail message, or a recommendation you have requested. LinkedIn will also provide you with a default message for each instance.

Sending one of the generic messages LinkedIn suggests is about as engaging as handing someone a birthday card that simply reads Happy Birthday without any personal message from you.
The likelihood of the recipient feeling warm and thought of from these messages is highly unlikely.

Instead, you need to think of contacting your connections in a way that makes them feel appreciated. All you need is a few seconds to change the impersonal default message to something different that actually means something.

Self-Promoting

Again, LinkedIn is a professional network, and to get the most out of it and generate new leads you have to provide your connections with value-added content. This means that you shouldn’t only be posting self-promoting content or sending messages that don’t provide any value to your network. There is a big difference between social serving and self-promotion.

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How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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