Tag: Blog

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The Four Benefits to Conducting Email Marketing Audits

Email marketing audits are about reviewing everything it takes to create your email marketing campaign, from developing your goals to reviewing your content creation process and comparing them to your current metrics. It also includes identifying your strengths and weaknesses to build an actionable plan to improve your conversions and better connection with your audience through email marketing.

 

The following are four important benefits to conducting email marketing audits:

 

To Improve ROI

Return on investment (ROI) is the most important metric when keeping track of any marketing strategy. If your return is low or less than what you put in, it is not worth your time or investment. Meaning adopting strategies that provide a high return on investment are where you should spend most of your time. For example, email marketing is the top priority as it converts more sales than social media and gives you as much as forty-eight dollars back for every one dollar you spend.

 How to Easily Crank out Content Daily

To Identify Winning Content or Strengths

Knowing your brand’s strengths and weaknesses is crucial to improving your content, nurturing your relationship, and engagement with your readers. Your weaknesses are red flags or indicators that tell you what you need to do to better engage and connect with your audience, and your strengths can be used to improve them. If you know what you are good at, you can better use it to your advantage.

 

To Highlight Marketing Holes or Weaknesses

Highlighting your weaknesses easily is a strength within itself and vital to running a successful business. Of course, business is never perfect; it is a roller coaster that requires constant evaluation and improvement to keep up the speed and stay on track. However, if you know exactly what to fix, you can develop a better plan that directs it straight to success.

 

To Optimize Your Company Mission and Values 

A valuable benefit of email marketing includes spreading brand awareness, authority, and credibility. Three factors are needed to convert your readers into loyal customers. First, through email auditing, you can keep this message more consistent and ensure you provide the value your readers expect while also ensuring your trust throughout the process. The more your readers trust you and value your authority, the more likely they are to make a purchase and become loyal followers.

 

These benefits show that you are likely to fail if you don’t perform an email marketing audit and are only wasting your time and effort by skipping over steps. Instead, you must continuously track your results and commit to improving and understanding your audience to successfully and fully optimize your email marketing campaign.

 

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Six Instagram Influencer Marketing Tips

Nearly 90% of influencer marketing campaigns in 2020 were done using Instagram. Making it by far the most popular platform to utilize if you want to get the most out of your influencer marketing campaign as well.

 

Enhance your Instagram influencer marketing campaign with the following six tips:

 

Use The Instagram Business Profile

 

Set up your Instagram account using the business profile option. You want to start correctly on this platform because you will unlock many useful tools with the business platform. In addition, it is free of charge to you.

 

Take Advantage of Instagram Insights

 

There are tons of info available to you within Instagram insights. Of course, if you have an audience, you can learn a lot, but you can also ask the influencers that you work with to give you the information about their audience with insights to help you know if their audience is right or not for the promotion.

 

Develop Branded Hashtags

 

Don’t just pick any hashtag. Take your time figuring out the right hashtags based on the intention of your audience and what they want and need. Keep the hashtags short and sweet. Consider pulling on their emotional strings within the hashtag.

 

Encourage User-Generated Content

 

You want to create buzz for your brand by encouraging your fans and audience to talk about your brand. But you have to give them a reason to do that by hosting contests, collaborating with other influencers, and rewarding participation somehow. Ask the right questions of your audience, and you’ll get the ball rolling fast.

 

Post Daily and Often to Instagram Stories

 

Once you start your own Instagram page, you’ll want to share often by posting every single day at least once a day to your stories and your page. However, you do want to publish with intention. So consider what you wish the action for your audience to be as you make your plans.

 

Don’t Only Use Videos and Posts

 

When you post, you’ll want to use many different types of content, from videos to text, using many kinds of multimedia. Include posts, questions, polls, testimonials, behind-the-scenes action, and more. Then, mix it up to stay on brand by remembering your brand story and your intent with each publication.

 

Do Meaningful Giveaways

 

When you decide to do a giveaway, don’t just pick anything. Instead, make it really special by giving away something of enormous value to any of your customers and clients.

 

Running an influencer marketing campaign using Instagram stars is an excellent way to get the word out about your offers. You don’t need high popularity on Instagram to get an influencer to work with you. You just need to have a product or service that your and their audience wants to use to get started.

 

 

Why Influencer Marketing Works

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These Niches Benefit the Most from Influencer Marketing

Any product or service can benefit from influencer marketing. However, some certain niches or genres perform better and see far more success than others. This is likely because the content is easily shareable, visual, consumable, and in high demand.

 

The following are the most popular industries for influencer marketing:

 

Beauty and Fashion

 

This is probably the most obvious niche within influencer marketing as it makes up the bulk of it. Products and services within this niche are built on their ability to make bold, beautiful, and colorful works of art. They are highly shareable and consumable, making them a powerful product to influence. The Instagram platform is a visual social media that is one of the most used for this niche as the niche creates amazing visuals.

 

Gaming

 

Another niche that probably won’t come to you as a surprise. This industry is worth over 130 billion dollars. Those who love gaming thrive for information to learn how to complete their game or compete at the highest level against their rivals. Sharing reviews on the most anticipated game of the year or console or walkthroughs and guides on how to achieve the highest level in competitive play are just a few things audiences crave. You can often find gaming influencers on YouTube, Twitch, Instagram, and even Twitter.

 

Health and Fitness

 

Most people want to learn how to be healthy, improve their apparencies or maintain their weight. It is vital to your survival, meaning there is high demand for needed information. Weight loss how-to videos, advertising sportswear, or selling weightless programs are a few great things in this niche that influencers can promote.

 

Food and Travel

 

Mouthwatering dishes, videos on how to bake the perfect cake, how-to guides on traveling the world on a small budget, or simply sharing the meals you’ve tried while traveling to exotic places are just a few examples of content audiences crave within these niches. Many young adults have reported using Instagram as their source of information before they book their travels or YouTube to learn how to cook a new meal.

 

While these are the most common and successful industries in influencer marketing, that doesn’t mean you shouldn’t give it a try if your niche didn’t make this list. You can be an innovator and start something new within your industry as long as you use the right tools and resources.

 

Find the right social media platform and influencer, and create the best content with your target audience and business goals in mind. This extensive list shows that influencer marketing will likely benefit your company as long as you can provide visual content that solves a high-demand problem. Influencer marketing thrives on high-quality visuals and in-demand content.

Tools and Tips to Help You Automate Social Media Marketing

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Influencer Marketing and the Pyramid of Influence

The pyramid of influence is a great model or image to categorize your different audiences and the influencers who represent them. It’s designed to quickly show you who and what makes up the most of your engagement to create the right content and materials to develop and run a successful campaign.

 

To put it simply, a pyramid of influence is designed to allow you to quickly understand who makes up your community and how they each influence your audience. This way, you can easily develop content and strategies to reach your target audience more efficiently and ensure you get the right influencer on board.

The pyramid of Influence is made of the following levels:

influencer Pyramid

First Level: Brand Content Creators

 

They are the brand experts and make up most of your content that your influencers can’t wait to use, share with their audience, or use inspiration to make new content. The content is produced by your company, by those you hired, or even mega-influencers.

 

Second Level: Influencers or Leaders

 

This is where digital influencers come in and make up the bulk of the content and engagement. They spark interest within those who want and must get your products. They inspire and influence transactions and engagement. They are the ones that will do anything to get their hands on your product and share it with their audience because they love your products or services. They are the leaders of your content and mission.

 

Third Level: Prosumers or Seed Planters

 

Prosumers are active in the community consistently, usually using third-party platforms such as Facebook or YouTube. They are the ones that build groups and posts questions or spark interest in topics supporting your niche or brand. In other words, they plant the seed of interest and increase engagement and interaction.

 

Quite a few people in this level of the pyramid will eventually move on to the second tier as low level, or nano influencers can also be found in this level as they often plant the seed. They look up to those above them in the tier to help them create content, answer any questions, or sound the alarm to a common problem within the industry.

 

Bottom Level: Consumers or Readers

They consume content but don’t generate it. They are known as consumers and will make up the bulk of your audience and are responsible for revenue. They are the ones that are influenced by the rest of the pyramid and make purchases or other actions that can positively affect your conversions.

How to Drive Traffic to Your Landing Pages

Understanding the pyramid of influence helps you see how your customers, influencers, and content writers can influence different types of people. The ones on the top have the most impact, while those on the bottom make purchases and increase your conversions.

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Daily Habit to Improve Your Health: Drink Enough Water Every Day

While the average American consumes about 22 percent of their calories in the beverages they drink, over 75 percent of Americans also walk around chronically dehydrated. Problems like fatigue, foggy memory, irritability, and more like slow metabolism are associated with chronic dehydration that you can fix simply by incorporating the daily habit of drinking enough water.

stay hydrated

  • Stop Drinking Other Beverages –To start drinking more water, you’ll want to stop drinking any other beverage but water for the time being. You’ll also want to measure out the amount of water you want to drink each day so that you can see it visually and space out your consumption throughout the entire day.

 

  • Know-How Much Water You Need – Everyone is slightly different regarding their hydration needs. If you eat a low carbohydrate diet versus a high carbohydrate diet, you may need more water or less water, depending on your diet. Start with the recommended daily amount for average-weight men at 125 ounces and 90 ounces for average-weight women, and work your way up or down depending on how you feel.

 

  • Set Your Goals – Once you know how much you’re going to drink each day, set the goal and be very specific about how you’re going to do it. A lot of people find success is to start the morning with 8 to 32 ounces of water before consuming anything else. Try adding a squeeze of lemon to make it special.

 

  • Keep Water with You at All Times – Don’t underestimate how lazy you’re going to be about this. Invest in an eco-friendly, refillable water bottle. Keep the bottle with you full and ready to drink at all times, whether you’re in your office, in the car, or on the sofa.

 

  • Take Advantage of Triggers – If you normally drink another beverage when reading a book, checking your email, or enjoying a movie, make your water just as special. Buy good-tasting water and beautiful glasses and experiment with fruit-infused ice to make it feel special.

 

  • Drink One Glass Before Eating – For each meal and snack you’re going to have during the day, give yourself enough time to enjoy one glass of water thirty minutes before the meal or snack. Drink less during your meals and more between your meal to improve digestion. This will create a ritual with the water, which is easier for you to remember and habituate.

 

When you drink enough water every day, you’re going to notice that your skin texture improves, your eyes become clearer, and your brain fog disappears. Not only that, some people have even suggested they experience less body pain. It’s a wonder more people aren’t working towards this daily goal since it helps with so many issues.

5 Rituals to Boost Your Energy and Productivity

 

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Harness the Power of Consistency

Consistency is a skill that is about doing the same habits and routines regularly or repeatedly. It’s about committing to move forward and act no matter what obstacle lies in your way.

 

In other words, consistency is the repetition of the movements that get you closer to your goals. With consistency, you improve your weaknesses, perfect your strengths, empower yourself to accomplish more, and increase your productivity.

If You Don’t Set Hard Deadlines, Plan to Fail

To fully harness the power of consistency, you need to be more accountable, focused, and mindful of your actions. If you don’t, your business will suffer in many different ways.

 

Here are a few ways your lack of consistency is affecting your business and how to improve it:

 

Delays Action and Wastes Valuable Time

Without consistency, you only waste your time and other valuable resources. Your performance suffers, and so does your work.

 

Stalls Momentum

Routines build up the momentum you need to keep going with ease and comfort each day. When you don’t stay consistent, it’s much harder to get your days going as you plan your day unorganized. Consistency gives you a clearer understanding of what you want to do so you can keep going easily.

 

Stalls Personal Growth and Improvement

Consistency allows you to practice, which in turn improves your skills and makes you better. When you don’t take the time to improve or take care of yourself, your business will suffer too as you continue to make poor decisions.

 

Creates Unhealthy Expectations

No success happens overnight. If you don’t think you need consistency to be successful, then you are likely on the wrong path. It takes repeated actions each day over a set amount of time to get there.

 

Unlock Your Resistance

If you want to harness the power of consistency, you must figure out what holds you back. Lack of desire or clearly understanding the direction you want to go in life will create resistance to action. For many, it’s due to fear of success or wanting instant gratification and having an “all or nothing mindset.” Whatever it may be, you need to look deep within yourself and be honest to find the cure and get back on track.

 

Chance Your Perspective and Attitude

Some days, you will not feel the best, and some days, others will get in your way. However, it does not matter what life throws at you. There is always a way to see it more positively and objectively to push forward and get what you want. You only have now, so don’t waste it any longer.

 

Start Small

Find one task or activity that you know you can do every day without a second thought. Then add another step until that action becomes second nature. Test and repeat until you have a full and consistent workflow that works for your needs.

 

Remember, the more consistent you are, the happier you and your customers will be. Over time, the work will become easier, saving you time and energy to create more and be the next leading innovator within your industry.

 

 

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Essential Elements of The Realistic Optimist

If you want to be more productive, striving to be more of a realistic optimist might be the strategy for you. If you ask a successful entrepreneur what values or attitudes you should project, realism and optimism will likely be high on their list. An optimistic mindset should always be filtered with realism to see success. You can be a positive person all day long, but that doesn’t mean you will get what you want if you don’t act.

 

Here are a few tips to help you become a realistic optimist:

 

Unrealistic Vs. Realistic Optimist: Understand the Difference

One of the best methods to learning how to do something is to discover what not to do first. Being positive is great and has many benefits but doesn’t do anyone favors if it’s unrealistic. Toxic positivity only keeps you back and focused on the wrong things.

 

The distinction between a realistic optimist and an unrealistic one is their actions and their perspective on the world. Unrealistic optimists believe they will have success no matter what, even if they don’t work on it. They deserve and are owed success and the path to it won’t be complicated or challenging.

 

Realistic optimists are the exact opposite. While they too believe their life will be successful, they understand it is still up to them to realize that they have to seek knowledge and education, recognize mistakes, improve skills, and go after their dreams. They don’t wait around for it to come. They are proactive and always take on new challenges because they see them grow and gain more.

Changing Your Mindset: Attitude is Everything

Keep It Positive but Relevant and Attainable

An optimist is someone who is hopeful and confident about their life and the direction it will go. They believe that the world is ultimately good, and that evil will never prevail. While it sounds great, it’s not very practical on its own.

 

The world may be ultimately good, but that doesn’t mean it won’t be hard or challenging, which is why you need realism to balance it out. Realism makes sure that the plan you are taking is relevant to your ultimate dreams and ultimately attainable.

 

Only Focus on What You Can Control

One of the main objectives of a realistic optimist is to only focus on and control what you can. There is no point in ruminating or overthinking something that you have no ability to change.

 

You can’t change the weather; you can’t control people’s emotions, but you can control how you respond and which actions you take or don’t to get around it. You know the weather can change at a moment’s notice, so always have a plan B, for example.

 

Use these tips to be more positive and realistic to achieve maximum productivity, happiness and never miss any opportunity.

 

Changing Your Mindset: Attitude is Everything

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It’s Not the Deadlines; It’s Your Lack of Discipline

Deadlines are not the problem, nor are other people and the long list of excuses you have made for yourself. It’s your lack of discipline and willpower. Discipline is about regulating or training your brain to do what is right even if you don’t feel like it or want to.

 

It’s about taking responsibility to overcome your weaknesses and to fight off temptations. It’s about acting and going forward to achieve your goals and aspirations. Without it, you’ll let your procrastination ruin and run your life forever.

 

To better your self-discipline, try these five ideas:

 

Change Your Perspective and Mindset

Instead of saying “I should do this,” say “I must do this” and then provide a solid and apparent reason. We do things for pleasure, and we avoid pain. Don’t allow for excuses, and it won’t always feel right, nor will the stars be aligned perfectly every day.

 

Fight Off Distractions and Temptations

Set up your environment to avoid temptations, don’t have junk food in the house, and avoid the junk food aisles at stores.

 

Reward Yourself and Take A Break

Forgive yourself, take days off and build a healthy reward system for your goals and to-do lists. Good results don’t happen consistently if you are constantly running on empty or jumping from deadline to deadline with no opportunity to reward yourself and be proud of your accomplishments.

 

Define Your Consequences

If you don’t make your deadline or never realize your dreams and aspirations, what are the consequences? Record them and put them somewhere you are reminded of to give you the push you need to keep going.

 

If you don’t have any consequences, make them, and find an accountability partner to provide the punishment. Most deadlines are purposeful but hardly motiving due to the lack of consequences. Especially if you are sitting around waiting for the world to make you successful.

 

Commit to Self-Awareness and Reflect

Perform a self-evaluation routinely to dissect your weaknesses and strengths inside and out. List any resources or things you believe have contributed to your growth or current problems. Then voice them aloud to yourself and recognized your truths. The more you do this, the better you can understand where to practice and better develop your skills.

 

Remember, the path to improving your self-discipline won’t happen overnight. It’s a gradual process combined with the proper steps consistently each day to do better. Practice will make it easier, and one day you won’t even have to try anymore.

Perseverance Requires Persistence

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Organization Is A Daily Requirement

Did you know that around 91% of employees have reported that they believe they could be more productive if only their work and jobs organized better? It’s obvious, without organization, you may as well throw your business plan and daily to-do lists out the window. Even outside of business, your personal life thrives more on organization. It helps you achieve consistency and focus and provides the flexibility you need to be successful and in control of your life and business.

Be More Proactive and Less Reactive to Achieve Higher Success

From organizing your to-do lists, your office, or other workspaces, setting up the right business structure for your company, maximizing the best routes from your house to the grocery store, and other tasks and back. The organization makes it easier to handle many tasks throughout your day to be more productive and waste less time fumbling between functions or other objects in your way. In other words, if you want to achieve more goals easily and as stress-free as possible, you need to adopt the right organizational habits.

 

The following are a few tips to help you be more organized in life and business:

 

Create the Right Habits and Repeatable Routines

Being organized is about finding the routines and habits that keep the momentum going. Keep the process simple, and don’t overthink it. Stick to your schedule and commitments, don’t hit snooze, and find systems that make sense for the activities you are doing that are easy to accomplish.

 

Understand Your Priorities and Efforts

Organization takes effort and consistent action to be successful. Be mindful of your priorities and what is expected of you daily to ensure you adopt the right habits for you and your business.

 

Establish A Healthy Work-Life Balance

Set boundaries, expectations, and limits for work and your personal life to ensure they don’t overlap and run smoothly together. If you know your expectations for your personal life may interfere, you can better plan for challenges that lay ahead. However, if you commit to finding the right work-life balance for your personality and business, you will have fewer challenges to overcome and will more easily stay on your path.

 

Declutter and Categorize

Keep distractions out of the workplace, and don’t allow other items to come into that space. Develop dedicated areas for physical and digital things and always put them back before leaving for the day. For example, if you always forget your passwords, then make a dedicated password folder.

 

As you can see, all it takes is one repeatable movement with consistent action and the commitment to stay on track each day to be organized. The hardest part is getting started, but you will gain the momentum and drive to thrive once you get going.

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Top 7 Productivity Tools to Try

If you haven’t started automating some part of your business yet, then you are already behind. Tools and technology make business more accessible and ultimately increase your productivity so you can earn more money or crush more goals. Technology keeps you organized and consistent, allowing you to keep up with your competition.

 

Give these seven tools a try today to increase your business productivity:

 

#1:Trello

Trello is an online, cloud-based project management system that allows you to work anywhere with an internet connection. Create message boards, lists, cards and organize or delegate tasks to different team members.

 

#2:Dropbox

Cloud-based software that allows you to save and share files from any location. Dropbox is an excellent option for businesses that need to share, transfer, or save large files like video production.

 

#3:Zapier

Connect all your different applications to automate your workflow instantly. This application moves information from different social media platforms, email applications, and more. Choose your medium and trigger and watch Zapier do the work for you. For example, anytime someone signs up for your Facebook event, you can tell Zapier to send them a message automatically.

 

#4:Wave

Every business requires accounting, and that’s precisely what the Wave app makes a little bit easier. Create professional invoices, track your business expenses, incoming revenue, pay employees and instantly generate essential business reports.

 

#5:Evernote

Evernote is more than just a notepad. It saves your text, images, files, to-do lists, and more all in the same place to keep track of new business ideas or important events and information.

 

#6:Pushbullet

If you feel like you are juggling with too many devices, smartphone, tablet, desktop, and laptop, then Pushbullet is right for you. It connects all your devices making them easier to use and seem as though you only have one. Get notifications, check your emails, send links, text messages, or files, chat with friends, family, or co-workers all from one device.

 

#7:Todoist

Keep all your to-do lists, and never forget an appointment or important assignment again with Todoist. Todoist provides features that allow you to easily organize and prioritize your most important tasks, from creating the family budget or weekly grocery list to updating important business routines and strategies or instantly share your lists or delegate tasks to your team.

 Tools and Tips to Help You Automate Email Marketing

Don’t be behind anything longer. Find the right tools and technology for your business to be more productive. Start by adding just one of these productivity tools to your daily routine. Remember, technology will only go as far as you allow it. Learn how to use it right and give it time to see the rewards and benefits.