Facebook still reigns supreme when choosing a social media platform to market and engage your target audience as a business. It has been reported that just this year alone, roughly 1.9 billion users log into their Facebook accounts each day.

To take those stats even further, Facebook users stay on the platform for nearly two and a half hours every single day. Even YouTube and Instagram can’t compete with these numbers, and with its launch of Facebook Stories, it’s planning to stay on top.

3 reasons your business needs Facebook, and its stories feature:

To Create Exclusive and Time Sensitive Material

Time-sensitive material inspires your viewers to act due to the fear of missing out. If you’ve otherwise engaged them and impressed them up until you made your offer, a time-sensitive offer evokes what markers call FOMO, fear of missing out. As a result, it’s a powerful way to get your audience to act.

Most social media allow brands and individuals to create specific time-sensitive content such as a webinar, event, or other content that will not be useful after the time specified. However, the ephemeral content offerings perform well if thought out and created purposefully.

To Focus on Improved Customer Engagement

Engagement, that elusive back and forth communication between you and your ideal target customer, is one of the most important ways to use social media to communicate with your audience. Creating engaging stories takes thought and consideration and an understanding of who your audience is, what they want, and what they really need.

You can humanize your company in ways you may not have previously thought by creating in-the-moment content that thrills your audience but is not available to them at a later date in the same form. Creating this type of content, because it’s usually spur-of-the-moment stuff, usually takes less time too.

To Increase Brand Visibility and Awareness

The truth of the matter is, everyone including big brands, uses social media stories to stand out and gain visibility. If you’re not doing it, you won’t be found as easily, so you may as well use the stories as intended.

Start brainstorming the types of content you can create that is short-lived, or ephemeral as they like to call it, so that you can connect on a new level with your audience while encouraging the audience to take the next step and buy something from you in a way that feels natural and wholistic to your audience.

Building your Audience with Facebook

These three powerful reasons work together to provide major benefits to the success of your business. Getting your customers engaged, developing new and unique content, and making sure your brand is still visible against others on Facebook makes their story feature a must-have tool to use.

Building your Audience with Facebook

You Don’t have to Get it Right You Just have to get it going.

Take Action:

1. Commit to Daily Action

2. Commit to Daily Facebook Engagement.

3. Commit to Quality Conversations Daily

4. Commit to Daily Facebook Posting

5. Commit to adding 10 new people to FB daily.

6. Commit to a daily email Broadcast

7. Commit to attending your Companies Live Training Hangouts.

Consistency: Buy Traffic daily, weekly or monthly whatever you can afford.

Everyone wants traffic to be Free and it can be without $$$ cost but it will cost you Time.

Get in the habit of doing some paid advertisement no matter how small and scale up from there.

Content Marketing:

1. Daily Shoutouts

2. Daily Piece of Content

3. Daily Blog

4. Daily Email.

5. Engage on Social Media

How to be a Content Machine

1. Get Books Leaders are Readers

2. Get Podcast

3. Use your Smartphone as Your University of Freedom

4. Get Videos. Subscribe to Youtube Channels

5. Listen to your Company Training Sessions

6. Get to Good Marketing Events

7. Zero Excuses for not having Endless Quality Content to Share with your Audience.

How to use Facebook Ads.

Facebook Advertising

People listen to a great deal brand-new about Facebook each day from its brand-new games, new chat atmosphere, new account layout and also a great deal a lot more. All almost all of the 800 million plus individuals who utilize this social networking website spend their time making use of these new stuffs at Facebook. One thing about Facebook though that is not so brand-new is Facebook marketing. As well as although mostly all of its individuals are joining this system, simply a little percent of Facebook fanatics are truly into it. Why, you may ask. This is since a lot of Facebook participants can not grasp the power of Facebook advertising and marketing.

So what is Facebook marketing that made it so appealing to various other individuals?

If you have an understanding what advertising is, the answer to this question is so evident. With 800+ million of people at Facebook today that are actively utilizing the site each day, this suggests that you are open to a great deal of potential clients all over the globe. If you have a growing company as well as you want to market it to boost its earnings, Facebook is the ideal place to inform people concerning it.
However this is not everything about simply informing individuals what you obtained. This has to do with telling the best people you can do company with them as well as exactly how you can be of help. As a business owner, you recognize that the very best way to improve your service revenue is to advertise it. Yet it will certainly be a waste of time as well as resources to promote blindly. There is a process that marketers do that is called customer profiling.

Nonetheless, there can be a great distinction in between a hardcore organisation individual and also an enthusiastic market person. They can be one and the same yet a lot of the moment they are 2 separate people in a business institution. Yet if you are simply a simple small company proprietor, you are not yet hardcore entrepreneur and you might be much from being an efficient online marketer. That is why consumer profiling as well as reaching them out may be a predicament for you.

But this is not the case if you make use of facebook advertising. Facebook can easily recognize the demographics you need from your clients. Facebook can utilize its account to look for your suitable clients and upload your company advertisements there. State for instance you are a wedding event planner and also your prospective clients would be female around 20 to 34 years old around your area that are engage. Facebook can easily identify this demographic with their age, sex and also connection standing profile.

With Facebook promotion, all you need to do is to input your business fundamentals, your potential customer account and also the whole lot and also you are great to go. The only thing left to do currently for your organisation or solution offered is to understand where to begin.
Where to begin Facebook marketing finest?

Facebook can guide you exactly how to advertise your company or services using their system. Yet because you are right here, you can just do the complying with at Facebook. All it takes are these five basic actions:

1. Specify what is your company or service. This is the only means for you to recognize method you are mosting likely to advertise. Besides this crucial point, you additionally need to recognize if you are going to advertise an application online, your very own internet site or a Web page at Facebook. This way, you can create your fanpage or application or website or all of them. When at Facebook, you can then select exactly how to promote; whether you are mosting likely to have a brand-new advertisement regarding your web page, site or application. At the site, this will only include clicking. You can additionally post something your web page at Facebook as well as have people like your page or your post on your page.

2. After covering all the standard information about what you are advertising and how you intend to do it at Facebook, you can then start profiling your target market. You can think of the sort of work they enjoy, academic accomplishment, language utilized and also area. You can additionally target your market by identifying age, gender or relationship standing. You can also seek out into their rate of interest and likes. If you have a sporting activities shop, you can target Facebook members around your area who suches as sports like basketball, soccer, badminton as well as a great deal more. These can be determined in their sort and also passions in their account. As well as due to the fact that Facebook participants are connection of close friends and buddy of good friends with exact same interest, your target audience can easily be reached.

3. You can now visualize your own advertisements and produce something that will certainly call the interest and also record the interest of your target audience. As your ad will be shown in the profile page of your target market, you need to catch their focus with a fascinating question or statements or advertisement headings or titles.

4. See to it you can afford this. Fortunately, Facebook permits you to handle your advertising budget. You can select cost-per-click or cost-per-impression. You can even set just how much you can just manage for the day.

5. Facebook Ads Supervisor will certainly help you monitor your advertisements efficiency. Learn more about this and also use the information to improve as well as assess your advertising and marketing systems at Facebook.

And also last but not least, find out more tips and also recommendations just how to make use of Facebook advertising and marketing. Your Facebook Ads manager will reveal you details on just how your ads are working.