Tag: business

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How to Start a Wedding Planning Business

Did you know, over a quarter of those looking to get married in the United States hire a professional wedding planner to organize and run their event? In 2019, over two million marriages were performed. This means roughly five hundred thousand or more of those marriages likely hired a wedding planner to host their event. While a rough estimate, they should highlight how many Americans desire a wedding planner each year.

 

Four steps to follow to run a profitable wedding planning business:

 

Step One: Discover Your Unique Value

Research your local market and see what other wedding planners are offering. Not to copy their services but to see how you can improve yours and make your business stand out. The unique value you provide is the information you will use to persuade your target audience to use your wedding planning services. Also, look to your competitors’ reviews and note any common mistakes or criticism that you can avoid doing.

 

Step Two: Determine Your Services and Packages

Once you have determined your unique value, develop different packages that outline your services. Keep in mind that people will come in with different budgets and needs that you can tailor to with these packages. Developing packages makes it easier to communicate with your customers and ensures you meet their expectations. Not only that, but packages also allow you to create pricing that offers a higher return on investment.

 

Step Three: Find and Choose Trusted Vendors

Every wedding planning business needs a proper network of other businesses to make their customers’ day successful. This includes a bakery for the wedding cake, a flower shop for fresh flowers, and a dress shop to ensure the bride and bridesmaids have the appropriate attire for the big day.

 

Step Four: Develop a Branded Website

Finally, you will want to create a beautiful website that fully advertises your skills and services within the wedding industry. Think of your website as a store full of your best resources and information to benefit your target audience. What information do you think your target audience needs to become a paying customer? That is the information you should add to your website. Include plugins that allow your audience to schedule one-on-one meetings to make it even easier to trust you and want to become paying customers.

 

Following these simple steps will get you started on the right track to running a profitable and successful wedding planning business. Remember, a successful wedding planner requires great organizational skills, creativity, and focus on getting the work done correctly and profitability.

 

 

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Why Is Business Resilience Important?

It doesn’t matter who you are or how many resources you have available, something will happen within the next year, or so that will disrupt your business somehow. It may be a family matter, a purely business issue inside your operation, or it may be an external matter entirely out of your control – but it is going to happen.

 

Because of the certainty that disruption happens, having a plan in place that makes your business more resilient to these influences is imperative. The thing that causes problems is going to happen, and probably more than once. But no worries, if you have a plan in place, you’ll be able to build resilience into your business as you grow your business.

 

People Perform Better with a Plan

 

When disaster strikes, one thing is clear about human nature – if we have a plan that we’ve practiced, such as a fire drill, for example – it saves lives and property. If you have a plan in place for emergencies and other issues such as taking a sick day, you’ll naturally perform better due to having the plan in place.

 

To Safeguard Assets

 

As a business owner, you have numerous assets that you may not realize you have. Your email list, your website, the software you use, your products, and services that you provide are all assets in a way, some are more obvious than others, but future planning can mitigate the need to lose the critical parts of your business and life if something goes wrong.

 

This may come in the form of setting up the right business entity to protect your personal assets should the business fail for some reason, or it may come from another element in your plan, but it will work to safeguard your assets due to thinking about the potential before anything happens.

 

Increases Workflow Understanding

 

When you plan for disruptions, it requires that you develop standardized systems and plans for your business that designs workflows for yourself and your employees or contractors to follow. When you have a proper workflow, you will notice in advance the potential for disruptions and thus create a plan to avoid it. For example, what if your email autoresponder service goes out of business? What will you do? Have you identified an alternative that makes it easy for you to move over?

 

Disruptions Will Happen

 

Whether you get sick, or someone else does, or you experience a weather emergency, or killer technology destroys your business (after all, no one uses VHS tapes, now, right?), something is going to happen to disrupt your business. If you can accept that and plan for it, you’ll automatically start building a truly resilient business.

 

If you accept that things will happen to cause setbacks, whether parts of your everyday life, such as chronic illness or something out of a disaster movie (weather, pandemics, political turmoil), you can develop a plan that makes you more resilient personally as well as professionally. You probably can’t plan for every single thing, but the planning process itself will help you learn more about yourself and your business so that you can overcome, one way or another, almost anything.

What Is Business Resilience?

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The Areas of Life You Need to Design for Success

Let’s start strong and talk about the areas of life you need to design to ensure your success. Often people never think about how each decision affects how their life will actually look and be in practice. If you want a particular lifestyle, you must think about how each choice impacts your desires.

the purpose

There are eight areas of life that you need to design purposefully for success:

 

  • Career and Business – What you do for money will have a massive impact on your life. It will inform every single choice you make. It will make the difference on whether you can afford the lifestyle you desire or not, and even whether you can maintain your health or not realistically.

 

  • Health and Fitness – Your health and fitness level are important because if you’re unhealthy and not fit in the right way for the life you want to experience, it’ll be hard to do. For example, if you want to spend the weekends camping and boating, you’ll want to maintain a healthy weight so you can keep doing it.

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  • Relationships and Social Life – What kind of social life do you envision, and can you afford to have that life? What about your significant relationships, such as your life partner, spouse, or your relationship with your children? These are all impacted by the rest of your life choices due to how it affects your health, finances, and so forth.

 

  • Finances – Did you choose the right career or business to fund the type of lifestyle you desire? What about time? Do you have enough time left after earning money to do the things that are important to you?

 

  • Personal and Spiritual Development – Do you have time to work on your personal life and spiritual and emotional development? Everyone needs time for self-care, including learning about themselves and taking care of themselves through eating right, exercise, going to the doctor regularly, and even doing things that are considered optional, like getting facials or massages.

 

  • Hobbies and Fun – What type of things do you want to do for fun, and what hobbies, if any, would you like to participate in? Does your business or career allow you to accomplish having fun and doing your hobbies too?

 

  • Home and Environment – What type of home do you want to live in? Do you want to live in the city in a condo, a house, or do you want to live in the country? Do you prefer to rent, or do you want to buy? What type of environment do you want?

 

  • Community Involvement – Where do you see yourself in terms of your community? Do you want to be involved in your church, or do you want to feed the poor or take care of stray animals in your area? What do you want to have the time and funds to do in your community?

 

Go through each of these areas and write a summary about how you envision your life in each of these areas. Then be very specific about what it will cost you in terms of time and resources to achieve the ideal life you’re designing for yourself. Do not make assumptions. Look up how much something costs, ask people who have done it how long it takes, and get real information so that you’re not just guessing. The idea is to design a life that you really want to live, but that is realistic for you to achieve.

 

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Avoiding Burnout by Doing What You Love

Maybe when you started your business, you thought you would love it, but you don’t love it, and that reality is causing you to become burned out. So how do you manage when what you thought was your passion turns into burnout?

 

Keep a Journal

 

The more you know yourself, the more you can figure out the things in life that make you feel satisfaction and joy instead of anxiety and burnout. Try different types of journals to determine the type that will work best for you.

Do what you love

You may prefer a bullet journal, or you may want to use an emotional journal to help you get to the bottom of your feelings. It’s up to you. You may find ways to use different types of journaling to help you resolve issues with or avoid burnout.

 

Take Time to Reflect

 

Every day as you are cleaning up your desk to end your workday, reflect on what you have accomplished as well as what you want to accomplish tomorrow based on your overall business and life plans. It can help to look at metrics that show progress so you can make better decisions every day.

 

Develop a More Realistic Routine

 

As you study your use of time, you may want to develop a more realistic routine that helps you achieve all your goals. For example, instead of working traditional hours, you note that you’re much more energetic after 10 am, so you stop working before 10 am. You can adjust your schedule accordingly to fit your energy levels.

 

Find Your Own Version of “Balance”

 

There is a lot of talk, especially with women, on finding “balance,” but maybe a balance in the way you think of it does not exist. Most people picture a scale that they try to make even. A little work here, a little fun here – but that doesn’t always work because sometimes work will need you more than home. Instead, try to create your own version of balance that feels harmonious to you.

 

Get Support from Others

 

Even as a business owner, and maybe especially as a business owner, you should not do everything yourself. Get support in life from others for business, for family, and friends. You need the comradery to help you cope with life’s ups and downs.

 

Find Ways to Do More with Less

Minimalism isn’t about doing without; it’s about doing more with less. For example, if you have set aside four hours a day to work on your business, you can get a lot more done in that four hours if you automate everything you can and outsource anything that doesn’t require your personal touch. Likewise, if you never use your dining room for dining, is it really a dining room?

 

Put Your Health First

 

Regardless of anything else you want to accomplish in life, whether business or personal, the truth is, without your health, you have nothing. It may seem trite to say it, but it’s very true. Put your body’s need for sleep, hydration, exercise, and nutrition before business.

 

The thing you have to accept is that you’re only human due to the fact human beings need certain things to be healthy. Learn about the areas of life that you need to focus on to live a full and well-rounded life full of joy and accomplishment in business and life. Body, mind, relationships, business, finance, and spirituality are a few of the most essential areas of life in which you need to find your own version of harmony and balance.

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