Linkedin Conclusion

Using LinkedIn as a marketing tool is a great start for generating new leads and increasing sales. LinkedIn is used by over half a billion people, with 40 per cent of the members in positions of decision making.

Between the mergers with LinkedIn and other useful business ideas and the purchase of LinkedIn by Microsoft, LinkedIn is set to become even bigger and reach more people, providing you and your business the opportunity to dramatically increase the number of leads you receive.

laptop lifestyle
laptop lifestyle

Creating an engaging and informative profile is critical for turning a casual browser into a highly targeted and qualified lead.

Your profile photo, along with a complete and detailed profile section and published content can help you build your brand credibility and establish you as an industry leader and encourage more people to look to you and your business for the best, quality solutions to their needs.

The use of content marketing will not only help you to build leads and make sales, but it will also allow you to build stronger relationships and create loyal customers as well.

Click Here: For more information on Content Creation

Upgrading to a premium account will allow you to go farther in marketing your company. With the many tools and features included in premium accounts, like access to advanced searches and suggested profiles based on saved searches, you can create, target, distribute, and analyze your marketing materials and makes your audience more streamlined and easier to manage.
Using a premium account can also help to show stability in your company.

Now that you’ve gained more information about the many features and tools you can utilize to generate more leads on LinkedIn and increase sales, the next step is for you to take this information and apply it to your business. Get started on creating a killer profile and gather your marketing data so you can create a solid brand strategy that will help you generate even more leads and increase your company sales.

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Find and Close your Prospects using Linkedin

Your marketing efforts are what draws prospective clients to your LinkedIn profile and company website, but getting them to buy from you is another story. Showing the right leads what you have to offer at the right time starts the buying cycle for your clients, but how can you ensure that their cycle ends with you becoming their supplier?

brainstorming

Most of the time, consumers are advertisements, call to actions, and people wanting to sell to them all the time. Marketing can help you stand out in the noise, however, even the best marketing campaigns don’t have the ability to get clients who aren’t looking for the solution that you are offering at the time that they see your ad to buy what you are selling if they don’t need it, regardless of the size of their business.

Small businesses can’t waste their money on a product or service that they don’t need, and larger businesses have to justify the expense. At this point you need to find the contacts that are in the market for your offering at the right time to see your message.
LinkedIn can help you and your team do just that. Targeting on LinkedIn is a good place to gather your leads because there are so many professionals on the site. Conversion on LinkedIn ads happens three times as much as other ads, and you can track your conversion rate with the click of your mouse.

Ask for Introductions

LinkedIn, is first and foremost, a professional network, which means that you probably have someone already in your contacts that is somehow connected to the lead you are interested in. Ask your connections to introduce you. Around 50 percent of business opportunities arise from a recommendation or knowing someone who knows someone. If you have a solid idea or solution, don’t be afraid to ask others for introductions. Many times, previous satisfied customers have no problem facilitating connections that benefit both parties.

Join Groups

Join the groups that appeal to your prospects. When you do this you can see their profile, even if you aren’t a first-degree connection. It will also give you a way to keep up with news and changes in their industry, and you can request a connection based on being in the same group. Answering questions posed by group members will establish thought leadership and authority on the subject, which will allow a good relationship to begin and build trust between you and your prospects.

Publish Content

News leads can also come from the content that you publish on the site. When you or your company publish content on LinkedIn, take a look at who viewed it, who shared it, and who commented. Look at the words that they use in the comment or share, and you can easily turn it into a conversation starter.

Monitor Your Competitors

Keeping up with the reviews posted about your competitors can help you monitor where they are missing their opportunities and pick up their slack. You can approach their former customers in a way that show you as the better solution to their needs. On the other hand, if your competitors are successful, you can also see what’s working for them and expand on it.

Follow Influencer’s Pages

Another great way to generate leads is by following the pages of influencers. Influencers talk about the hot topics in their field and talk with the best people in their field. Look at their companies, and the demographics, and track down what their needs are. If your niche fits in with theirs, you’ve opened up opportunities.
Identify the key people, those who are most likely to be part of the buyer’s circle for the company.

Create a Compelling Call to Action

Your call to action is key for generating new leads. If you have a clear, simple form available, or a subscribe button, or an easy registration process, the number of leads you get will increase. Having a compelling call to action works like a beacon to potential customer.

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Go Premium to get even more Linkedin leads

Like all networking platforms, LinkedIn is free for the basic accounts. The basic account has features that offer a good start to marketing your company.

With the free account, you get things like building your professional footprint online, network with people you know and people that you should know, and search for companies or people and receive alerts about them.

When first starting out with LinkedIn, you will probably do well with the free account, but as a business and interest in what you do grows, you may find that you can get your business to the next level by upgrading your account.

Deciding to pay for an account on LinkedIn is recommended when you have maxed out the features you get on the free account.

linkedin premium

There are different kinds of premium accounts and they all have costs associated with them, however, you can try one for free for 30 days, and you can cancel your premium account at any time.

Job seekers will want to try Premium Career, which gives them access to career coaches, the ability to see who views their profile, the ability to send messages to recruiters, see how they measure up to other applicants for the types of jobs they are searching for, and the ability to become a “featured applicant.” Recruiters can sign up for a Recruiter Lite account that is feared toward hiring managers and recruiters.

LinkedIn Learning is an account that offers learning resources to learn skills, improve your skills, train employees, and gives you the ability to upload your own video content that is specifically made for your company. You can add tags to your content to make it searchable, and you can filter training based on things like job function, skills, and across all fields and levels, from beginner to expert.

While all three of these accounts have marketing aspects, they are not tailored to marketing, sales, or growing a business.

However, the other premium accounts are primed for marketing with them, and they encourage certain marketing elements.

Premium Business

LinkedIn premium business accounts are created for growing your company. This includes expanding your network, searching out potential leads, and offering information about your competitors, industry trends, and measuring your own company growth.

This type of account provides access to LinkedIn Learning, the ability to see who has looked at your profile and how they got there, unlimited browsing of member profiles, and 15 InMail messages per month so you can message anyone you would like to connect with even if they aren’t in your network.

If you receive an InMail response from a member you have sent one to, you will get a credit for that message.

Linkedin Premium

 

The “who’s viewed my profile?” feature is useful in creating personal connections with potential leads that find you instead of you having to go out and find them. Following up on leads that come to you generally means someone has been referred to your company or has heard good things about your company and wanted to find out more. These members who have viewed your profile or company page typically lead to a pretty easy sale since the initial work of bringing them to you have already been done.
The prospects who view your profile and connect with will bring along their network of potential leads.

The Premium Business account offers a filter for seeing where your views come from so that you can tailor your marketing materials. Or, if you see that your profile is being viewed by people who are unrelated to your planned marketing audience, you can use that information to update your keywords and materials to reach the right customers. LinkedIn Business allows you to see how you rank against the competition and others that are using LinkedIn.

Another helpful marketing and lead generation feature with LinkedIn Premium Business is the advanced search tool that offers more specific fields of search, like company size and member years of experience.

This can help you target your messages and saving the search lets you keep the results so you don’t have to run the same keywords more than once.

With Premium Business you get 500 search results at a time and up to 5,000 saved results, along with the ability to view the full profile of the results found, even if they aren’t in your network. An added bonus is that you can get alerts when something changes on anyone who was found in the search your saved, which can increase the possibility for you to gain even more new leads.

You also have access to analytical data on your page when you upgrade to a Premium Business account, including who visits your page and who follows your page. Each category can be broken down into various demographic categories like industry, job function, level of seniority and others. Graphs are created to show you the metrics regarding the engagement on your page. With LinkedIn Premium Business, you get “Business Insights,” which tells you a variety of useful pieces of information, both within your own company and with others.

To see any connection to your search results, you can click the “How You’re Connected” button. This will allow you to invite second-degree contacts to connect. You can see industry and company news and updates, which departments are increasing their budgets or cutting back, open jobs, and employee count. All of this information shows a company’s stability.

Upgrading your account to Premium Business is beneficial if you have a small business that you want to grow and network or if you are not necessarily a sales company. However, if you have a large company or a sales team, then you should consider upgrading to Sales Navigator.

Sales Navigator

The premium Sales Navigator account is suited for businesses for many reasons. It is a useful tool for lead generation and advanced search filters to see where your target audience lies. The average sales navigator member sees an increase in their opportunities for leads and sales, more goals being met, and a more productive sales team. The Sales Navigator is also helpful for marketing as well as sales because it helps you to pinpoint your target audience and understand what you audience is interested in.

There are three plans available in the Sales Navigator Account:

• Professional
• Team
• Enterprise

While Sales Navigator is geared toward sales teams, it can also be extremely helpful for marketing. The advanced search options allow detailed search fields with a wide range of keywords, beyond job function and geographical location. This can allow your marketing team the ability to compare their traffic against the size of the target audience.

Your sales and marketing teams can work together to increase the company profitability using LinkedIn tools. Having the two departments working together results in a more comprehensive picture of the client and increased profitability. When you have potential customers that have viewed your ads and been on the receiving end of one of your marketing strategies, your sales team will usually see an increase of opened and answered Sponsored InMail messages sent by your salespeople.

Personal relationships between potential customers and your sales team also help to boost the sharing of content media by the potential client. This makes it beneficial to share the marketing content with the sales team and showing them how to use it.

LinkedIn’s basic profile is a good place to start when you are just starting out on LinkedIn, but as your business gains more connections and a larger network, upgrading to one of the premium accounts can justify the expense by making it up in new revenue.

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Linkedin Metrics and Results

Measuring and monitoring your results and performance against your original goals and objectives is essential.

This is where many businesses tend to fall short of utilizing LinkedIn to generate leads and increase sales.

Many businesses aimlessly post content without checking to see if it’s working. Then after six months, they wonder why their campaign isn’t making a positive impact on their business’s bottom line.

When you take the time to measure your results, you’ll discover more information about your campaign which will allow you to steer your campaign in the right direction to achieve your goals and objectives, while stopping those efforts that aren’t working.

When you work out your strategies and tactics for your campaign, you will be estimating what you need to do to accomplish your business goals and objectives.

However, as your campaign runs, you will be able to see exactly what you need to do to achieve what you originally set out to do.

For instance, after your campaign has run for a while, you might determine that you need to increase the amount of money that you spend on advertising to attract new followers, or you may need to change the kinds of posts you are making to increase engagement and reach.

You need to learn how to make your marketing campaign work for you, which means you need to constantly measure your success against the goals that you set and then constantly adjusting your strategies accordingly in order for you to achieve results.

LinkedIn Analytics

LinkedIn analytics provides you with the metrics and trends of your company page. It is split into two sections, Company Updates, and Followers.

 

conversions

 

The Company Updates section tracks three areas on your company page,

• Updates
• Reach
• Engagement

The updates area provides you a table with the most recent updates from your company page. The table includes the following information.• A preview of the post.

• The date that each update was posted.
• The audience that the update was sent to, either your followers or targeted     audience.
• Which campaigns you have sponsored an update in.
• The number of times each update has been shown to members.
• The number of clicks on your company page, logo, or content.
• The number of times people have liked, commented, or shared an update.
• The engagement percentage of your content.
• How many followers you gained by promoting an update.

The reach area of LinkedIn analytics displays a graph that shows the number of times your updates were seen through a paid campaign or organically. You can select your preferred date ranges from a drop down menu to further customize the data that you view.

Within the engagement section of the analytics there is a graph that shows the number of times a member clicked, shared, or commented on your organic or sponsored content. The graph includes the following information.

• Where your followers are coming from.
• The total number of LinkedIn members following your page.
• The followers that you gained to your page without advertising.
• The followers you gained on your page through sponsored updates or            company follow adverts.
• The top five places where your followers are coming from as a percentage of    your total followers.
• A breakdown of who is following your company page.
• How your number of followers has changed over time.
• The number of followers compared to other companies.

Utilizing Google Analytics

For a more detailed look at your LinkedIn company page analytics, you can utilize Google Analytics. For example, Google Analytics can provide you the number of people LinkedIn is sending to your website or how many of your connections and followers are converting into customers.

With Google Analytics you can receive advanced reports that let you track the effectiveness of your campaign with a number of social reports.

The Overview Report

With this report, you can see how much conversion value is generated from all of your social channels. It compares all your conversions with those resulting from your social media profiles.

The Conversion Report

The conversion report helps you to quantify the value of social and shows you conversion rates and the monetary value of conversions that occurred due to referrals from LinkedIn and any of your other social networks.

Google Analytics can link visits from LinkedIn with the goals you have chosen and your e-commerce transactions.

To do this you will need to configure your goals in Google Analytics. You can do this under the Admin menu, in the goals section. Goals on Google Analytics allows you to measure how often visitors take or complete a specific action.

You can either create goals from the templates that are offered in the program, or you can create your own custom goals.

The Networks Referral Report

This report tells you how many visitors LinkedIn and the other social networks have referred to your website and shows you how many page views, visits, the duration of the visits, and the average number of pages viewed per visit. From this information, you can determine which network referred the highest quality of traffic.

Data Hub Activity Report

The data hub activity report shows you how people are engaging with your site on social networks, like LinkedIn. You can see the most recent URLs that were shared, how they were shared, and what was said.

Social Plug-In Report

The social plug-in report will show you which articles are being shared and from which network. This is important to understand which sites are driving traffic to your site and providing you with the insight to change your marketing approach if necessary.

The Social Visitors Flow Report

This report shows you the initial paths that your visitors took from LinkedIn and other social sites through to your site and where they exited.

The Landing Pages Report

This report shows you the engagement metrics for each URL and includes the number of page views, average visit duration and the pages viewed per visit.

The Trackbacks Report

This report shows you which sites are linking to your content and how many visits those sites are sending to you.

This can help you work out what kind of content is the most successful so that you can create similar content. It also helps you to build relationships with those who are constantly linking to your content.

Tracking Custom Campaigns

Google Analytics lets you create URLs for custom campaigns for website tracking. This can help you to identify which content is the most effective in driving visitors to your website and landing pages.

For instance, you might want to see which particular updates on LinkedIn are sending you the most traffic, or you may want to see which links in an email or particular banner on your website are sending you the most traffic.

Custom campaigns allow you to measure these results and see what is and what isn’t working by allow you to add parameters to the end of your URL. You can either add your own URLs or use the URL Builder.

To use this feature, simply type “URL Builder” into the Google search box and click on the first result. The URL builder form will only appear if you are signed into Google.

You can then add the URL that you want to track and complete the rest of the fields and click submit. You can then shorten the URL with bit.ly or goo.gl/.

Once your custom URL is established you can track the results through Google Analytics.

Tracking the results of your marketing campaigns on LinkedIn is an essential part of generating more leads to your website. By running these reports and adjusting your strategy based on the results you can adjust your current marketing strategy to increase the leads you receive and improve sales.

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Power of Linkedin Groups

LinkedIn Groups provides businesses a place to connect with other members who are in the same niche or industry and share information, make connections, share content, post job vacancies and network.

As a member of LinkedIn, you can join up to 50 groups at a time. However, even though you can join up to 50 groups, this can spread you thin. It is much better to be active in just a few groups than to deplete your resources by trying to participate in too many.

LinkedIn Groups offers you the opportunity to connect and interact with other members, join discussions, share your knowledge and build influence, authority, and credibility in your industry, become a top influencer, expand your reach and find followers, and source information and increase your knowledge base.

However, it is important to remember that you shouldn’t use LinkedIn Groups to blatantly promote your products or services.

Joining a Group

One of the major advantages of joining a group on LinkedIn is that members appear in the search results of that particular group.

So, if you go to a group and click the number stating how many members the group has, you can see whether any of your connections are already members.

To find groups that you are interested in, you can click on the “Interests” tab on the top menu of your profile and then click on “Groups” in the drop down menu.

This will allow you to search groups based on keywords that you enter and start filtering and viewing the results. You can view “Open Groups” without joining but you can only view content of member only groups once you’ve joined.

Linkedin Groups

 

There are over a million groups currently on LinkedIn so you can afford to be selective when choosing the groups you want to join.

Before joining, however, you need to make sure that you’ve worked out what your goals are. Are you looking to build connections and relationships or do you want to gain knowledge from key influencers, or establish yourself as a thought leader in your industry?

If your main goal is to drive traffic to your website or blog, then you need to look for groups that will allow you to post links.

When searching for groups you can view the descriptions of the group along with the group statistics. The group statistics will show you the number of members the group has, and the number of discussions and comments that have been made.

Joining smaller, lively groups with a lot of interaction may be more advantageous for you as opposed to joining larger ones with little activity. This is where quality can significantly outweigh quantity.

The demographics of the group are also important. It might be a huge waste of time joining a group where most of its members are international if you are running a local business. Taking a look at the group’s activity feed can help you see whether the group is relevant to you and whether you think you might be able to contribute in some way.

After you’ve made your selection and joined a group or two, you can introduce yourself and start commenting and joining in on the discussions. If you are looking to build influence then you need to stay active and engage with the other members and contribute to the discussions taking place.

LinkedIn keeps track of the interactions that take place in groups and appoints ‘The Top Influencers of the Week.’ You can view this list at the top right of the group page to see who have contributed and participated in discussions and liked and commented the most.

This is a tremendous opportunity for your business to gain exposure and for your brand if you are appointed to the list.

LinkedIn Discussions

Discussions on LinkedIn are a great way to communicate with others in your niche and build connections with like-minded individuals. To start a discussion in your group, hit the ‘Discussions’ link at the top of the group page and add a title and description for your discussion.

You can add an article or ask a question. You also have the ability to post relevant content with a link to your company page, website or blog. You should also check to see if your group has a special section for adding promotions and jobs.

You can participate in discussions by liking and commenting on the discussion and you can also follow a particular discussion and receive updates anytime someone comments on the post.

The Benefits of Starting Your Own Group

If you are unable to find a group that meets your needs, you might want to consider starting your own LinkedIn Group. Creating your own group has a multitude of benefits, especially if you are a company focused on B2B sales.

 

Joining groups

Raises Your Profile

When you create a group on LinkedIn, your name, as the creator, will be clearly featured as the owner of the group. Being able to successfully run a group will help you to be seen as a thought leader in your industry.

The more you contribute to the group personally, by interacting with its members and offering valuable content, the more you will build your credibility and be considered an expert in your niche.

Lets You Send Weekly Emails

As a creator of a LinkedIn group, you are afforded the ability to send emails to your members every week. This provides a great opportunity to gain attention by sending your members the links to your top quality content relating to the group subject matter.

Drives Traffic to Your Website

There are a few ways that you can use your LinkedIn group to drive traffic to your website or blog.

• Add your URL to the group profile to gain more exposure.
• Include your URL in the welcome message that you send to the group.
• Include your URL when you send valuable content to your
members in your weekly email.
• Create discussions within the group and including your URL.

Creates Community

People love to be part of a community and join with like mined people and engage in discussions. If you are the creator of a thriving group on LinkedIn, you can bring people together and help them make connections. This will create trust with your members and good will toward you and your brand.

Expand Your Personal Network

Creating a group on LinkedIn is a great way to build connections with others. If your group is active then members are going to want to connect with you because you are the authority and you are likely to receive numerous invitations to connect with other LinkedIn members.

Generate Leads and Sales

When you send out your initial welcome email and thank people for joining your group, you can include details and benefits of joining the group and provide a brief background and description of you and your business.

You can also invite them to join your newsletter or invite them to connect with you on your other social networks.

LinkedIn groups is a great way to become active on the social networking platform and can help you get connected with potential customers and other thought leaders in your industry.

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LinkedIn Ecosystem

LinkedIn has a network of over 500 million members, of which, 46 million of those users are students that are looking to get a jumpstart on their career search or are recent graduates.

This is a huge audience for your business to market to. However, there are many features available to business marketers that narrow down the target audience, even as the network continues to grow.

With that many members, it’s hard to imagine not using LinkedIn in your business marketing strategy.

When Microsoft acquired the platform in 2016, it enabled the company to look further into what LinkedIn can do for all of its members.

In October of 2018, LinkedIn partnered with Oracle, a software company that specializes in databases, to announce that it has several new integrations working the two businesses together.

The most prominent of the integrations is the overhaul of the recruitment tools, which makes maneuvering back and forth between screens easier for recruiter and finding talent easier and more streamlined, among other things.

linkedin dashboard
The recruiter can now use the LinkedIn sourcing with Oracle Recruiting to find more candidates recommended by the “Recommended Matches,” who show candidates based on position fitness.

This has allowed Administrators and Recruiters the ability to see the skills of their current employees, any gaps that they might have, and it enables them to compare their workforce with their competitor’s workforce.

Oracle customers also gained access to the LinkedIn Learning feature, which means they can now use the learning catalog offered by LinkedIn, and a centralized location for administrators to view which of their employees have accessed and completed courses.

Administrators can also view reports on engagement with the course. Currently, there are 30 to 50 new courses offered every month, including courses on how to make work environments more inclusive. Some of the other new features on LinkedIn Learning include the following.

• Insights and recommendations for making the learning more relevant.
• Allowing administrators to add their own content, or use third-party created videos.
• Upload, manage, and track videos.
• Reports showing the progress of learners and the completion of videos.
• Tag videos to make searching videos for content based on purpose easier.

Microsoft products are also seeing updates. In Microsoft’s email software, users can now see the profile information on the people in their contacts and in 2019 added insights into the people you meet with to further personalize interactions. Collaborating with members on LinkedIn will be easier as well since you will now be able to create content in Microsoft Word, Excel, or PowerPoint with your connections even if you don’t have their email address.

The “Groups” feature in LinkedIn has also undergone improvements. It is available now in the app, with the ability to manage, post, and edit content as well as accept join requires and all other moderator functions and receive notifications of activity.

Searching for jobs will also be easier. When searching for jobs and entering criteria, the option for “remote jobs” is in the “location” checkbox, and jobs offering telecommuting or working from home will be the posted results.

Company information on the right side of the screen now shows quick context for each posted job so users don’t have to leave the search results page. The option for notifications when certain companies and positions open up is also a newly available feature in LinkedIn.

LinkedIn has many new integrations and feature updates planned for the future. It will be more dependent on Artificial Intelligence (AI) to get to know a member’s clients and make minor decisions, including scheduling, accepting or denying connection requests, and facilitating meeting mutually beneficial people.

Virtual meetings will allow face to face contact without having to leave the office. Video profiles will replace regular resumes and give opportunities to add personality to your self-promotion.

LinkedIn will start allowing Learning Lounges to be set up as virtual training centers, and will offer resources to current employees and potential candidates to help them improve their current skills or learn new ones.

This will be helpful for both recruiters and candidates because it will show a candidate’s willingness to learn new skills as well as their adaptability to changes that may be required in their position.

LinkedIn for Business

Another new feature that businesses should take advantage of is the Campaign Manager feature. This new feature will automatically adjust bids on sponsored content through the automated bidding feature so businesses can gain the optimal outcomes for their advertising budgets.

The Campaign Manager feature, allows marketers to put in an objective and the automatic bidding feature will find the best members to fulfill the objective.

Advertising will now be allowed on personal pages as well to support the branding of products for smaller businesses.

Customer-centric marketing will start to become more prominent when the AI elements begin to change how we use digital products and how we communicate online.

These days, the business to customer buying cycle is getting much shorter because of recommendations from artificial intelligence compiled data. Customers are starting to rely more on the data compiled by the artificial intelligence.

This allows them to make minor purchases on behalf of them, which becomes more passes in their buying cycle.

However, the opposite is true of business to business buying cycle. That cycle is getting longer due to more consideration of and deeper examination proffered of the proffered content.

Due to the growing popularity and increased practicality of AI, more business marketers are planning to invest in artificial intelligence in the coming years.

Artificial intelligence is being recognized as the next important thing in business. AI can significantly raise efficiency with communication and notifications of better marketing approaches.

LinkedIn is joining this train by adding the Lead Gen Forms to make generating leads easier by automatically populating a customer form using that member’s LinkedIn profile when they click on an ad.

Then Lead Gen From transmits that customer’s information, including their name and contact information. Once the potential customer clicks the submit button, they can be transported to the thank you page.
Then the business will be able to see the content that attracted the potential customer to the page to begin with.

On the marketer’s side of Lead Gen Form, once the prospect submits the data, it can be stored into the Campaign Manager for follow up, or download it into other marketing tracker software.

LinkedIn is providing business members more and more of these marketing tracking tools to better assist a company’s marketing campaigns. It is also offering ways to integrate sales and marketing teams to better streamline the buying process for business to business sales by creating an easier to navigate sales and marketing tab.

live as though

 

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Linkedin Introduction

 

The Internet’s impact on business over the years has been, and continues to be, profound and common. It has enabled what were once, local and small industries and businesses owners to reach people around the world.

Businesses can no longer define their competition by geographical boundaries or a level playing field where all players are bound by the same rules.

social media apps

Major market disrupters like Airbnb, Uber, Netflix, and Alibaba are turning what were at a time considered A-grade business models into relics of the past.

The impact is set to continue, even more rapidly, over the next several years. For many companies, it will mean an even tougher business environment.

There will continue to be more disrupters emerging, which will become agile and nimble businesses that will dominate the markets.

There will be
more start-ups with savvy entrepreneurial backing that will become overnight successes.

LinkedIn has emerged as one of the main powerhouses on the Internet for business leads and sales and now has more than 500 million users around the world.

The business networking platform was started in 2002, by the founder of PayPal, Reid Hoffman. The company has seen steady growth since its official launch in 2003.

LinkedIn has earned a reputation as the social media platform that entrepreneurs can use to find the right buyers and quality leads online.

LinkedIn stands out from the other social media platforms, because the majority of LinkedIn members log into LinkedIn with the intention of networking with other like-minded individuals.

One of LinkedIn’s greatest benefits is its ability to enable entrepreneurs to connect with small business owners, CEOs, VPs, key decision-makers, other entrepreneurs, and potential customers.

The professional networking platform gives entrepreneurs an effective digital platform for finding and engaging with their ideal customers and to build a sustainable business relationship with them.

Unlike decades past, LinkedIn allows you to research companies and locate the decision makers without having to resort to spending your days cold calling.

LinkedIn allows you to engage with your ideal prospect through groups and recommendations from your first-degree contacts.

This new strategy, also known as social selling, hasn’t been fully embraced by the business world yet. However, those businesses that have embraced social selling and integrated those strategies into their sales process have yielded greater benefits.

Understanding how to utilize LinkedIn as a business can create a substantial difference in the number of highly targeted leads that you can generate.

If you aren’t already using LinkedIn marketing in your online marketing strategy, the following chapters will show you how you can optimize your LinkedIn profile and use its unique features to generate more targeted leads and dramatically increase sales for your business.

The networking opportunities afforded by being a member of LinkedIn are invaluable, and the marketing opportunities are vast.

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Crank out new Video Content with Vidnami

Everyone knows that Video marketing is a Powerful Tool.

If you have never done a Video before you may be faced with many Stumbling Blocks.

How should I record the Video?

Vidnami

Do I need special tools to put my video on Youtube.

But if you are like most people the Fear of getting in front of the Camera can Stop you from ever getting started.

I believe it is always great to conquer fears and work on getting into Video marketing.

To get content out quickly using a Software like Vidnami can be a real game changer.

Using Vidnami you can turn a Blog post into a Beautiful Video with a few clicks of the mouse.

Vidnami has just released a new “Viral Meme” style video that is perfect for social media content and video ads.

I have been using the software for many years.

 

As you know video is now critical for just about every aspect of digital marketing today…

However, because creating videos has always been a laborious, expensive and highly technical process, in the past it’s really only been available to big businesses with BIG budgets.

But finally that’s all changed…

Because Vidnami’s revolutionary new video creation system is SO EASY to use, generating tons of professional videos that produce an avalanche of traffic is now anyone’s game…

And it’s fast, REALLY FAST…

 

Here are some tips to be able to Crank out New Content Daily.

 

Content Creation Strategy.

Listen to Good Youtubers, Daily.

Use your Blog to make rough drafts of content you want to create as you get ideas During the day.

Whether it is an Idea you got from a Training, a product review, or just a Rant on something you are experiencing through your journey to a better lifestyle for you and your family.

Put these Ideas on paper or why not go one step further and title a new Blog Post.

 

Repurpose old blog content into videos

As an Entrepreneur, we never stop our education.

We study tools, Strategies, and personal development daily.

We attend product Webinars, Company training and Live Events,

The notes we have taken should be put into Blog Post and turned into Video.

Everyone knows Video is powerful and should part of our overall marketing plan.

Vidnami Can turn a Blog post into a beautiful  Video in minutes.

This is a Great way to take a new or old Blog post and multi-purpose into a Video and it is Quick.

The product breaks the Blog or an article into small amounts of Text onto beautiful Slides which you are able to Edit.

Positive Action

 

This is how it works:

Automatic Captions

Vidnami automatically transcribes your clips and effortlessly creates captions.

Clip Selection

Vidnami uses artificial intelligence to ‘read’ your text and automatically selects video clips from our library of 790,000+ clips.

No Video Editing Necessary

Vidnami automatically combines your text, clips, voice track and music. No video editing experience needed

Make It Your Own

Easily add your logo, choose colors, select fonts, and insert your own clips/images/music to make your video unique.

Music For Every Occasion

With over 30,000 royalty-free music tracks from Storyblocks to choose from, you’ll always have the perfect sound track for your videos.

None of this will work if you are not constantly learning and taking action in your Business.

Make sure you are writing 3-5 blog posts ideas down a Day.

If you are new to working your business this may seem like a lot but just start.

Get a Blog, start keeping track of ideas and then turn them into Videos.

Try Vidnami for Free: 

https://www.vidnami.com/c/Barbara5-vn-freetrial

Video
Video Tool

 

Exploring and Developing Additional Income Streams

 

Exploring and developing additional income streams are worth your time and effort. As a person who cares about your financial affairs, surely you’ve tried to think of different methods and strategies to keep money flowing in. After all, the more income streams you have, the better life you can live and the more prepared for the future you’ll be.

 

So how do you go about trying to find ways to bring in more money on a regular basis?

Keep learning

Use these ideas as your inspiration to discover your own strategies for getting additional income streams flowing into your bank account:

 

  1. Do a thorough self-evaluation. List every talent or skill you have. Be open-minded during your self-evaluation. Then, explore how you can earn money using these skills.
  • Are you good with numbers? A fast typist?
  • Have you often written lyrics to songs or recorded your original short stories?
  • Maybe you can sew, make a yard look great, or think creatively.
  1. Consider how you might use the internet to bring in money. You can start your own website with only a few extra dollars.

 

  • Get a domain name and hosting and use WordPress.org for excellent, easy, and free website management software to set up and run your site. A domain name at GoDaddy.com costs less than $15 and you can host your website at HostGator.com for only a few dollars per month. There are plenty more excellent places to acquire domain names and hosting as well.
  • Add on advertising to bring in some income.
  • If you like to write poems or report on local news, you can write articles and post them at one of a number of websites and earn money for your page views.
  1. Also using the internet, take on work you can do on your computer during your spare time. The number of worksites online is mind-boggling.
  • Sites such as oDesk, Elance, and others provide listings of work that is available immediately.
  • If statistical typing, writing short blurbs, or helping internet entrepreneurs to organize their website information are skills you have or can develop, your financial future is rich with opportunity using the internet.
  • Bringing in steady money online is a realistic income stream to start developing today.
  1. Consider turning your hobbies into income streams. Maybe you sew well or can design and make purses to sell. Or maybe you’re a fix-it person and actually like doing repairs for others. Arts and crafts projects also sell well.
  • Even 4 or 5 hours per week of a marketable hobby will provide an additional income stream.
  • Plus, you’ll improve your skills and level of creativity by continuing to make and sell your crafts.
  1. The key is to think out of the box. Refuse to allow your anxieties to get in the way of trying something new or different to get an income stream going.
  2. Be brave. If something doesn’t build the way you hoped, start another new income stream.
    Confidence is an important aspect of finding and developing additional income streams.
  • Remember that when it comes to the internet, the possibilities for earning money are endless. Keep working at it and don’t give up.

Open your mind to the many possibilities that you have all around you for additional income streams. If you push yourself to go forward and start 2 or 3 different activities to bring in a trickle of cash and keep it going, a few years from now you’ll be surprised at the impact you can make on your budget as each income stream grows.

 

Explore and develop at least two additional income streams over the next year and watch your income soar.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com/training

Creating Passive Income When You Have a Full-Time Job

Learning to balance work and other activities is important. It’s especially difficult to put in a full day at your regular job and then go home and work some more. But if you want to create passive income, it will require some additional effort.

recognize opportunities

Creating passive income can greatly enhance your financial well-being. If you have any desire to break free of your full-time job, it will require you to put in some quality time at home getting those passive income projects up and running.

 

Consider these ideas for creating passive income when you’re working full-time:

 

  1. Think about the best times to work. Maybe waking up earlier each morning is a viable option. Perhaps you can work through your lunch break. Are evenings best? Would you rather work all weekend and have your evenings free?

 

  • There isn’t a perfect strategy, but you need a starting point if you want to achieve success.
  1. Set a schedule. A common misstep is thinking that you can work on passive income streams whenever you have free time. But “free” time is hard to come by. Therefore, it’s helpful to create a specific schedule and stick to it.

 

  • Treat your pursuit of passive income sources as you would any other regular job.
  1. Eliminate distractions. We all have our ways of distracting ourselves, whether it’s with TV, the computer, or food. Others get sleepy when faced with work they’d prefer to avoid. Do whatever is necessary to stay focused on the work at hand.
  2. Make a list. Before you go to bed each night, make a list of the things you want to accomplish the following day. When it’s time for those tasks, avoid working on anything else. Keep working until you’ve completed all the items on your daily list.
  3. Take advantage of breaks in your day. Ideally, you’ll have some things you can do when you have a few extra minutes. Maybe you can make a few phone calls or respond to emails.
  4. Avoid working on your passive income activities at work. It can be tempting to spend some of your regular work hours on your passive income projects, but avoid doing so. Many companies monitor internet usage and emails.

 

  • Be cautious and avoid jeopardizing your job.

 

  1. Get involved with smaller passive income projects. It may be difficult to find a good 200 unit apartment complex for a great price, get commercial financing, hire management, and oversee the project when you’re already working 40+ hours a week. Start small and build from there.

 

  1. Take planned breaks. Every few weeks, consider taking a week off from your passive income activities, even though it might seem like you’re losing ground. Your productivity will be about the same, but you’ll be less overwhelmed and much happier.
  • Studies have shown that marathon runners will finish a race faster if they walk for one mile after running four. It’s the same idea.

 

  1. Keep your projects to yourself. You might want to refrain from discussing your other passive income activities at your full-time place of employment. Many bosses take exception to the idea of you earning extra money outside of your regular job, thinking your free time ought to be spent working harder for them.
  2. Learn to meditate. Meditation is a great way to give your mind a break. It’s one of the few times your brain gets to rest. As long as you’re thinking, your mind is still working. Learn to relax and focus.

It’s challenging to manage a full-time job along with other activities. Limit yourself to the most important tasks and use your time wisely. Passive income takes some time and effort to create. Ensure you’re giving yourself adequate time to manage it all.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com/training