business plan Archives - Page 16 of 23

January 12, 2021January 12, 2021

You Really Can Design Your Life the Way You Want It

When most people grow up, they end up with about the same finances and lifestyle as the family they are raised with. Very few people do better than their parents or change that much about their lives compared with their folks.

It’s not a bad thing, but if you want to do something different, it can seem daunting. However, you really can design your life the way you want it. It doesn’t matter who you are now or where you are from, or what situation you were born to. If you understand who is really in control of your life, (you) you can do amazing things.

Begin Where You Are – Some people are born with more resources than others due to their family or place in life. Others are born with more challenges. In the scheme of life, this only matters if you don’t believe you can improve your life based on your birth. If you believe you can, and take the steps necessary to do it based on the situation’s reality, you will be more successful. Maybe you have to work two part-time minimum wage jobs while working your side hustle to pull it off for five years – it doesn’t matter – whatever it takes to reach your goals is what’s important.

Figure Out What Your Morals, Principles, and Values Are – No one can make good choices in life about anything if they have no idea what guides them. When you know who you are deep down, you don’t need any outside forces to guide you. Try writing a mission statement for your life and your business to help set up that guide.

Summarize What You Want – Take the time to go through the eight areas of life “The Areas of Life You Need to Design for Success” that you need to design and write a summary of the ultimate end goal that you want to achieve in each of the areas. As you develop your goals, you may need to get more in-depth with each area for the goal to be well thought out with steps set up for achievement.

Set Realistic Goals – Based on what you want from life, set goals using the SMART Goal setting technique. Each of your goals must be specific, measurable, attainable, realistic, and time-bound. Instead of something like “I want to get rich and retire,” you will explain what this means. “I will have 2.5 million saved by the time I am 45 years old. I will do this by saving a specific amount each month that I earn by doing a specific thing each day.” Write it out exactly as you will do it.

Figure Out What You Have – Develop a resource list of all the resources you have as they’re related to each of your goals. For example, if one of your goals is to be fit and healthy at 80, what steps are necessary to be more likely to experience success with that goal? Probably time for self-care, money for regular health care appointments, funds for dental work, gym membership – whatever it is that you have that will help you succeed, list it. It may be a person, place, or thing that is the resource, or it may just be a skill you possess.

Figure Out What You Need – As you determine what resources you need to achieve each goal, you’re going to realize that you already have some of the resources but that you don’t have some of the others. When you identify the resources you need that you don’t have, it’s time for you to search for them either by paying for them, outsourcing, or creating them.

Create a Resource List Associated with Your Goals – Now that you know what you have and what you need, make a resource list. Define what you have, what you need, and the budget for the things you need to pay for. For example, there is a budget associated with healthcare, groceries, and the like. There is also a monetary number associated with every single thing on your resource list. And remember, time is money.

Set Your Daily Schedule for Success – Once you know what you want to do and have identified the resources to get you there, it’s time to set up your daily schedule for achieving the goals you’ve set. If you have more time available due to more resources, you’ll experience success faster, but even if you take twice as long, you will make it if you set it up and follow your plan.

Evaluate Regularly – As you age, you’re going to change. Those changes will be more than physical they will be mental, emotional, and spiritual. You cannot even imagine the type of changes you’re going to experience in the next 20 to 30 years of your life. Due to this fact, take the time to evaluate your plan regularly to ensure you’re on the right path that makes you feel happy about your life.

Designing a life that works for you and gives you the balance you want in terms of work-life balance requires that you first accept the truth of where you are, what you have to work with, and where you want to go. It might take you longer than someone born on third base, but you can still accomplish whatever you set your mind to if you understand what it takes to achieve the results you desire.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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January 12, 2021February 2, 2021

The Areas of Life You Need to Design for Success

Let’s start strong and talk about the areas of life you need to design to ensure your success. Often people never think about how each decision affects how their life will actually look and be in practice. If you want a particular lifestyle, you must think about how each choice impacts your desires.

There are eight areas of life that you need to design purposefully for success:

Career and Business – What you do for money will have a massive impact on your life. It will inform every single choice you make. It will make the difference on whether you can afford the lifestyle you desire or not, and even whether you can maintain your health or not realistically.

Health and Fitness – Your health and fitness level are important because if you’re unhealthy and not fit in the right way for the life you want to experience, it’ll be hard to do. For example, if you want to spend the weekends camping and boating, you’ll want to maintain a healthy weight so you can keep doing it.

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Relationships and Social Life – What kind of social life do you envision, and can you afford to have that life? What about your significant relationships, such as your life partner, spouse, or your relationship with your children? These are all impacted by the rest of your life choices due to how it affects your health, finances, and so forth.

Finances – Did you choose the right career or business to fund the type of lifestyle you desire? What about time? Do you have enough time left after earning money to do the things that are important to you?

Personal and Spiritual Development – Do you have time to work on your personal life and spiritual and emotional development? Everyone needs time for self-care, including learning about themselves and taking care of themselves through eating right, exercise, going to the doctor regularly, and even doing things that are considered optional, like getting facials or massages.

Hobbies and Fun – What type of things do you want to do for fun, and what hobbies, if any, would you like to participate in? Does your business or career allow you to accomplish having fun and doing your hobbies too?

Home and Environment – What type of home do you want to live in? Do you want to live in the city in a condo, a house, or do you want to live in the country? Do you prefer to rent, or do you want to buy? What type of environment do you want?

Community Involvement – Where do you see yourself in terms of your community? Do you want to be involved in your church, or do you want to feed the poor or take care of stray animals in your area? What do you want to have the time and funds to do in your community?

Go through each of these areas and write a summary about how you envision your life in each of these areas. Then be very specific about what it will cost you in terms of time and resources to achieve the ideal life you’re designing for yourself. Do not make assumptions. Look up how much something costs, ask people who have done it how long it takes, and get real information so that you’re not just guessing. The idea is to design a life that you really want to live, but that is realistic for you to achieve.

January 9, 2021January 9, 2021

What Resources Do I Need to Live the Good Life?

As you plan your future business and get ready to create your business plan, you need to understand what resources you need to live the good life you want. You don’t want your business to interfere with it. In fact, you want your business to provide the good life you want. It’s not an either-or choice if you think about all this in advance.

What is a resource? A resource can be either internal or external. For example, you have internal resources such as your own knowledge, skills, qualities, habits, techniques, your own funds, and things you’ve learned over time. External sources may include your access to people in the know, books, software, funds, and so forth.

When you look at your vision board and the goals you’ve set for each of the eight areas of life, what resources do you really need? Some resources you come across will be required, and some will be desired but not out and out required.

Let’s remember the eight areas of life and show an example of the possible resources you need for each area. I included some ideas for you to get you started. This is not comprehensive because it’s hard to know what any one person may have or need as this is very individual, so try to answer this for yourself using the example.

Career and Business

Resources I have:

Coaching Certification
Time Management Skills
Networking Skills
Writing Skills
Computer
Coaching Software
Online Communities
Mastermind Group
$5000 Start-Up Funding

Resources I need:

Programming Skills
Email Marketing Software
A Website
An Office Space
Clients

Health and Fitness

Resources I have:

A Good Mindset
Gym Membership
Good Shoes
My Best Friend (Motivation)
$400 Monthly Budget

Resources I need:

Medical Insurance
Regular Dental Care
Healthy Grocery Budget
Full House Water Filter

Relationships and Social Life

Resources I have:

A supportive spouse
Three great kids
Backyard Pool
A Healthy Outlook
Good Communication Skills

Resources I need:

Bigger Dining Room Table
A Vacation Home
Time

Finances

Resources I have:

$5000 Startup Cash
A Business Idea
A Personal Budget

Resources I need:

Bookkeeping Software
A CPA
A Business Plan
A Retirement Plan

Personal and Spiritual Development

Resources I have:

My church
My book club group
My community
My health

Resources I need:

Books
Counselor
Like-Minded People

Hobbies and Fun

Add what you have and what you need to ensure you can do your hobbies and have fun.

Home and Environment

What do you have already that makes your home environment the way you want it, and what do you need to improve it based on your lifestyle goals?

Community Involvement

The same thing goes here, list all the resources you have and that you need to achieve the results you desire.

Some of the resources you need you may not have yet, or you may not even be sure what they are yet, but as you move along, you’ll discover what is needed, and you can add those to the list of resources you need. Make sure you create your resource list based on what you have available first and then what you need to acquire for each of the areas of life you want to design and improve.

Understanding exactly what you need for success in each of the eight areas of life will help you ensure that you are working toward your goal in a way that makes it possible to succeed. If you don’t have the resource yet, you can use the information you’re gathering to set up a plan to get those resources.

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January 6, 2021

Why Every Business Needs a Business Plan

It’s not that unusual for some people to start a side gig without any notion of what they’re doing, including a business plan. They just notice something they like doing and do it and start earning money. But understand that you’re much more likely to experience success if you create a business plan.

To Show That Your Business is Possible

You may think you have a great idea to make widgets for the masses, but only through research can you ensure that your idea is possible. When you study all aspects of your market, you can avoid the mistake of starting a business with no chance.

Just because you think your idea is a good one doesn’t mean it is. You’re not your market even if you think you are. There may indeed be ten people who need your widget but are there enough people to support you as you need to be supported?

To Understand Your Competition

One really cool fact about discovering your competition is that competition proves your idea is a good one. If there are no competitors, this is not necessarily a good thing. It’s hard being the first to market with a new idea. In fact, it can be costly to be first.

If you study businesses, you’ll note that it’s not always the first to market that makes it. It’s often the copycats that come later that truly make it work after a known market for the product. You can use your competition to avoid mistakes as well as find your audience.

To Know Your Customer Better

When you develop your business plan, it forces you to find out not only who your exact ideal customer is, but where they are, what they need, and how you can best communicate with them about their problems.

When you really know who your customer is, you can create marketing and advertising content that is more effective as well as create better solutions for them too. Study the customer through their buying journey to ensure you know exactly who they are and how they make decisions.

To Document Your Revenue Model

The thing about business is that it’s supposed to earn money. Therefore, part of creating your business plan is to ensure that the business idea you are going with can possibly earn enough money for your intended lifestyle and purposes but also what type of accounting you’re going to need.

Most small businesses are relatively simple to set up, but you really need to understand how to keep track legally so that you don’t pay one more penny in taxes and fees than you need to. You’ll need to know how you’ll collect the money, what happens after you collect it, and follow all the rules and regulations based on the type of business entity you choose.

To Reduce Risk and Judge Potential Success

When you put everything down on paper, from how you’ll set up your bookkeeping to how you’ll process each customer’s order, it’s a lot simpler to figure out if success is possible. You’ll definitely reduce risk by setting up everything in advance of starting. When you can see how the process works, from attracting a customer to converting a customer to serving a customer, you can fix any problems before they start, ensuring your success.

To Develop an Operation Roadmap

When you create your full business plan, you will also create a how to do everything you need to run your business step by step process. For example, if you’re starting a reselling business on Poshmark.com, you’re going to need to figure out your process for purchasing, a purchase price point, a markup formula, and also cleaning, packing, photographing, and posting procedures. Everything that needs to be done needs a step by step plan written out.

To Reorganize During a Crisis

Sometimes a business plan can also help you get through a crisis. If you write your business plan right, you’ll know your break-even point, the minimal resources you need to make it work, and so forth. This information will make it simpler for you to figure out what to do if business slows due to outside reasons such as health or political turmoil. Everything is taken into consideration while developing the business plan.

To Develop and Document Your Marketing Plan

The business plan covers everything you need to do to actually do your business with your customers, including how you’ll get the word out. The marketing plan is an essential part of your business plan that will help ensure your success.

To Forecast Business Needs

As you develop your business plan, you should end up with a list of resources, staff, money, equipment, software, and so forth that you need to be successful. You’ll know exactly what you want and need and how much it’s going to cost you. Even if you note things that you cannot afford right now, you can set up a plan to get around it until you can afford it.

To Highlight New Opportunities

As you are creating your business plan and going through each of the steps and areas of the business plan, the brainstorming gives ideas for more products and services aligned with what you’re planning to offer. These new opportunities can help you grow your business bigger and better than you may have thought to start with.

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To Set Up Your Daily Tasks

The business plan is so robust that you can use it to set up each day full of tasks that build results. You should come up with due dates, timelines, and more with your business plan so that you can insert the tasks into your calendar.

Many small business owners think they don’t need a business plan because they aren’t going to borrow money from a bank. However, the business plan helps you set up your business in an organized way to work step by step on building your business.

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December 30, 2020January 4, 2021

18 Email Marketing Mistakes to Avoid

As you get started building your email list, it’s imperative that you work to avoid the problems others have with email marketing. Email marketing is not dead. Email marketing is still “where the money is,” and there is no doubt about that. The stats are clear. Email marketing will, when done right, produce a high return on investment of 38 to 40 times what you spend.

Not Spending Time Writing Better Subject Lines – Each time you create an email, make it a practice to write at least ten potential subject lines. The practice of doing that will help you create more effective subject lines improving opens and conversions.

Avoiding Two-Way Communication from Subscribers – The days of anonymity online is over. If you’re not open about who you are and allow two-way communication in the email, your audience will not trust you.

Focusing on Promotion Over Education – Email marketing doesn’t have to be the hard sell. Instead, it should be a gentle way of educating, informing, and engaging with your audience. When you do that, they trust you and will follow your lead.

Nothing Is Done Until You Track Your Metrics

Not Creating Lead Magnets for Each Stage of The Buyer’s Journey – A generic lead magnet or freebie is not going to cut it. You need to create lead magnets that speak to your ideal customer where they are on their personal journey.

Not Sending Useful Emails Often – Once you get someone to sign up for your list, don’t ignore them. Welcome them, educate them, inform them, and pique their curiosity about your offers with the information you offer.

Forgetting to Include a CTA That Makes Sense – Even emails that aren’t focused on making a sale should include a CTA such as “share,” “respond,” or go read that blog post or something to direct the reader what to do next.

Not Understanding How All Your Content Marketing Works Together – Email marketing is part of your overall content marketing strategy. The content you create in email, your blog, and elsewhere can all be repurposed and used.

Trying to Reinvent the Wheel – There are many experts out there who have already figured out the tricks to get the most out of email marketing. Don’t think you have to do it your own way. Instead, do it the professional way by studying what industry experts do.

Avoiding the Numbers and What They Teach You – The data you collect with analytics is imperative to the success of your business. Use that data that you can collect to get things right.

Not Building an Email List – Some people think you don’t need email today, but you do. Email marketing is an essential component of all businesses today.

Not Setting Then Meeting Subscriber Expectations Early – From the day someone signs up for your list, you should welcome them and let them know what to expect. When you then follow up with what you said you’d do, they start to trust you more.

Creating Unprofessional Sloppy Messages – While you don’t have to be an English professor to craft persuasive messages, do check your spelling and your grammar to ensure that your audience understands. Ensure it also looks appealing the way you have it laid out so that it’s easier to consume.

Being Too Much Like a Stereotypical Used Car Salesperson – While there is a time and place for the hard sell in email marketing, most of the time, you want the messages to be a lot more subtle and not harp on selling but on information instead.

Not Using All the Tools of The Trade – Don’t try to do email marketing with your personal email or your business email platforms. Instead, use a professional platform that is set up to automate that has a good reputation.

Forgetting That Most People Use Mobile Devices Now – Most people check email now using their smartphone, not a PC. Your messages need to be readable on a small screen, and the CTAS needs to work that way too.

Sending Too Many Images – Images are fine but make sure you use the alt text information so that if they have a slow connection, a description shows up around what the image is that encourages them to keep reading.

Not Setting Clear and Realistic Goals – When you start building your list, you need to know why and what you expect the results to be. If you want to get, 1000 subscribers don’t just say 1000 subscribers without setting a time limit and a method for doing it.

Not Monetizing Your Messages – If you don’t monetize your email list, you won’t earn money from it. At least every three or four emails, send something that can earn money from your subscribers that solves a problem for them.

Email marketing is the most effective form of marketing ever created. No matter how big or small your business, email marketing can make all the difference. Start building your email list now because, in the future, it will pay off exponentially.

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December 30, 2020January 3, 2021

Nothing Is Done Until You Track Your Metrics

As you work toward building a strong and highly converting email list, one of the ways you can know you’re doing things effectively is to track the numbers. Your metrics are the key to knowing what works and what doesn’t work for your unique situation. The following metrics should be tracked.

Click-Through Rate – Knowing how many people who open the email are clicking through to at least look at whatever you’re trying to communicate with them helps you know if your initial messaging is persuasive enough.

Conversion Rate – Knowing how many people answer your CTAs compared to how many people are clicking through is a number that is important to know because it helps signal whether you’ve done an excellent job targeting your ideal customer or not.

Bounce Rate – How many of your emails are bouncing and not being delivered? That can signal an issue with your email messages and might signal a problem with how you’re collecting email addresses if they don’t work.

List Growth Rate – How fast are you growing your list? If you know this number, you can project based on your activity how fast you can grow your list to where you want it to be.

Sharing / Forwarding / Engagement – One key performance indicator that helps you know if you’re doing a good job targeting your audience is how many of them want to share, forward, or engage with your messages compared to how many who open them.

Return on Investment – How much money can you trace directly to your email messages and email list compared to how much you have invested or spent on the system?

Open Rate – Out of all the emails you send, how many are opened on average? If you send out one email to all 1000 subscribers, what percentage opens it? How does this number compare to the industry standard?

Unsubscribe Rate – When you send messages to your audience, how likely are they to unsubscribe? Sometimes marketers get nervous about causing their subscribers to unsubscribe and stop sending messages. This is a mistake. You want your messages to segment and weed out uninterested parties. If your unsub rate is high, you may have a targeting issue.

Spam Compliance – Your email autoresponder has a way to test each message for spam issues, plus you can look in the back office and find out if anyone’s complained about your messages. Understanding what triggers spam issues can help you avoid this problem.

Revenue Per Email – Knowing how much you earn on average for each email you send to your list subscribers can be very motivating to help you send even more useful messages to them.

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Revenue Per Subscriber – How much revenue on average do you earn per subscriber on your list? This number will go up as you get better at targeting and is a great number to be aware of so you can understand how much you need to invest to reach your goals.

Check your numbers before each campaign as well as periodically during the campaign to ensure that you are doing what you can to achieve your goals. The only way to be sure is to get the data because your hypotheses can be wrong. It’s always better to know exactly what is working and what is not working rather than make assumptions.

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December 30, 2020January 3, 2021

How to Optimize Your Email Subject Lines

Part of building a profitable email list is keeping the list subscribers happy. The truth is, getting someone to sign up for your list is not the hard part. Maintaining an active email list that is responsive is the challenge that you really have when it comes to getting and keeping your first 1000 or next 1000 subscribers. One way to ensure your subscribers open your email messages is to optimize your email subject lines.

Make Them Short – You’ll want to test out different lengths to find out what it looks like in the subject line area when your audience receives their email. In general, a subject line for an email should be no more than 60 characters long.

Use Your Real Name or At Least a Familiar Name in The Return Email Name If your name is known among your audience, use that name. This is not the time to be anonymous.

Do Not Use No Reply Email Addresses – Just like you don’t want to use a fake name or an unknown name in the return field, you also don’t want to use a no-reply email that goes nowhere. Email your audience only from real addresses that they can reply to easily.

Use Smart Personalization – Each autoresponder has different capabilities, but you’ll want to use all the personalization you can based on your audience and the information you’ve collected. The worst thing that could happen is you add personalization for info you did not collect.

Make Honest Promises – It should go without saying that a promise should be true but let’s be clear. When you make a promise to your audience, it should be something you know is true and can really happen.

Don’t Blow Smoke – While some will tell you that it’s normal to blow smoke or use hyperbole in business, the truth is, people are sick of it. Just be truthful and straightforward about the benefits of your offers.

Tell Them Why They Need to Open the Email – Try to let your audience know why they need to open that email with the subject line. The words you use there should answer that why question for them clearly.

Send Your Emails at The Right Time and Day – Each audience is different, but you can start with the stats your autoresponder offers regarding the best times to send your messages to your audience.

Elicit the Right Emotions – You want them to be curious and want to open the email based on the subject line urgently. That might seem like a lot for a few words, but with practice, you’ll soon see the results of your efforts when you make them feel something.

Use Numbers and Lists – The human brain loves lists; this is why when you publish chunky content (like this post), it’s more digestible to your audience. People read online in an F format, scanning down then to the right. Lists are easy to absorb.

Ask a Compelling Question – A great way to create a compelling subject line is to ask a compelling question. The question itself can persuade them to open to see the answers and learn more.

Puns Are Fine but Don’t Be Too Clever – While some audiences are more conducive to humor than others, be careful about trying to be too clever because it can cause confusion. Best to be straightforward.

Don’t Use All Caps – In fact, your titles should use the appropriate case for titles, which is either upper case on the correct words or lower case on all but the first word to make it more readable to your audience.

Test More Than One Idea – You have such amazing technology at your fingertips that you can efficiently conduct A B testing using your autoresponder system, and you should do it because that’s what’s going to help you determine what works best with your audience.

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While you want to start with best practices, use testing to double-check what works and what doesn’t work. Do more of what shows the results you desire and less of what doesn’t, and you will start to see that your subject lines are working better to get more opens. The more your audience opens your email messages, the stronger your email list will become.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

December 30, 2020December 30, 2020

12 Tips for Getting the SEO Right for Your Ideal Audience

There are a few basic things that you need to know about search engine optimization that will help you get more out of everything you do. When you do SEO right, you’ll get more traffic, convert at a higher rate, and have customers who trust you. SEO is not a trick. It’s a method to help you organize information and deliver it in a way that persuades your audience to act.

Title Tags – This HTML element tells the search engine what the page is about and makes the title clickable. The title tag enables the customer to search for the information and then click through to read it.

Meta Descriptions – When you conduct a search and see the results of that search, you’ll see a link to the title and then a description under the clickable link. This is the meta description. You’ll want to ensure that you use up to 160 characters with the keywords toward the front to make it stand out.

Images – When you add images to your website, email messages, or social media, make sure you optimize them by making them the right size for the platform, naming the file a keyword, and including a compelling description of the image that helps search engines and people understand.

Page Speed – Always check your page speed first because if it loads too slow, you’re going to lose people, and nothing else you do will matter. You have less than four seconds to grab your audience’s attention.

Internal Linking – A great way to boost your search engine results is to develop a logical internal linking policy. Always link to like content under each piece of content you create and encourage your readers to follow the links. The search bots will automatically follow each of these links and determine relationships, so make sure it really is related.

Backlinks – A backlink is a link outside your website that links to your pages. Earning them from other authoritative sites helps your search results, but you can also plan it by guest posting, publishing your email posts and newsletters, sharing on social media, and by starting an affiliate program.

User Experience – While a search engine bot cannot tell if the user experience is good or not, having well-formed navigation and creating a website that works well for the user helps too.

Keywords – Studying keywords is an integral part of building your list because keywords are how you’re going to figure out what type of content you want to publish. Plus, you can study your competition’s keyword usage to get more ideas and hopefully stand out better.

Long-Form Content – You need to publish long-form content that showcases your expertise. Some people call this epic content or pillar content. From this content, you’ll develop all the other content.

Short Form Content – You need to create shorter forms of content as well as longer content to switch up the information and attract different types of learners within your audience.

Cross Promotions – Using your website, social media, and email marketing to cross-promote content, products, and services is an essential part of SEO.

Repurposing Content – Remember that every single piece of content you create can be repurposed to use in another form or in another place within your content distribution network.

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Search engine optimization is not a trick or a scam. SEO is simply about keeping your website and content organized in a way that helps you get your message to the right people, your target audience. Don’t skip using SEO best practices for all your platforms to ensure you’re using each tool to its utmost capabilities. Make it easy and use an SEO plugin like Yoast on self-hosted WordPress to get all of the SEO mentioned above, working like a charm.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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December 30, 2020December 30, 2020

11 Ways SEO Improves Email Marketing

When you think about search engine optimization (SEO), you probably think about what you do on a blog post with the help of plugins like Yoast! SEO, to help with keywords, tagging, and other on-page factors. But SEO includes off-page options too that also help improve your marketing efforts.

Drives Qualified Traffic to Your Website – You may not realize this, but once someone is on your list, you’re not done with them coming to your website. Invite them back to your site by sending new blog posts, new product information, and so forth to them via email directly, based on their interests.

Improves Social Engagement – Sending email messages that bring your readers to your social media platforms will help improve engagement exponentially. For example, if you have a Facebook Group, you can send messages via email and ask them to come to discuss that message on the platform.

Helps Clarify Your Content Strategy – Due to the information you can gather from your email subscribers, you’re going to be able to find out exactly what type of content they need based on their interests, problems, and other factors that you will find out about them within the analytics of your email autoresponder software.

Ensures More Emails Get Opened – When you use acceptable SEO practices like keyword-rich subject lines and using the first paragraph of the email to deliver the message, you’re going to ensure more people open the email.

Lowers Your Bounce Rate – Using search engine optimization techniques like subject lines and using the right terms inside the email to keep your emails from bouncing. If the information is useful and they open them, the next emails are less likely to bounce.

Encourages More Social Sharing of Email Messages – Good SEO practices say that you should put most of the content you want your audience to consume on your website, not inside an email or on other platforms. Because of this, encouraging readers to share the email message with non-list members will help build your list more.

Allows You to Deliver Highly Personalized Content – The way email technology is set up, you can gather a lot of demographic information that the email autoresponder company collects on your audience as they sign up. That means the content you create later can be that much more pointed and directed.

Creates More Website Content – SEO encourages you to create more content for your website. When you create an email message, remember that it can also be republished on your website too.

Allows for Simpler Cross Promotion – It’s a lot easier to cross-promote to a captive audience within your email marketing than to try to get people randomly to come to your social media platforms and follow you.

Builds Product Awareness – The people who sign up for your email really want to know about you, or they would not sign up. Use email messages to help them get to know you and your offers even more.

Keeps Your Brand Top of Mind – Sending emails every day to your audience based on their interest within email will also help keep your brand in their mind. When they need your solutions, they’re going to remember you.

SEO is not just for your website; it’s also for email marketing. It all works together. Your website is where your content should live, but you can then use other tools like email, social media, and so forth to deliver more information in a more personalized way that gets results.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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December 28, 2020December 28, 2020

19 Traffic Generation Dos and Don’ts

In order to build fruitful lists, you need to figure out ways to drive more traffic to your landing pages and offers. There are many ways to get more traffic, but you want to avoid those that don’t provide targeted hungry customers because all traffic is not equal. You really want targeted traffic, not just any traffic.

Don’t Just Start Adding Content Willynilly – Develop a content marketing plan so that the content you add has a reason for being. Design a content marketing plan that encompasses your blog, social media, and the entirety of your business so that it all works together.

Do Add Content Regularly – Search engines want you to put a regular drip of content onto your website in order to keep your site updated. But it’s also suitable for engagement if you add content regularly. Of course, the content should be targeted and have a reason for being first.

Promote the Content Everywhere – Once you publish content on your website or anywhere for that matter – whether it’s on your blog or a guest post, tell everyone about the content, so they want to read it. Send a link to your email list, send a link to your social platforms, and let people know.

Don’t Skip Keyword Research – Keyword research helps build keyword-rich content that search engines will help your audience find, but it’s also helpful for getting content ideas in general that your audience will want to consume.

Do Spy on Your Competition – One way to get good ideas for content is to spy on the content your competition is sending to their audience. If you share an audience, anything that they love there, they’ll want more from you too.

Build Your Social Network – Don’t just focus on building followers on each social network. Also, focus on building a real network. Engage with your followers and create two-way conversations with them, and they’ll trust you even more.

Cross-Promote Everything – Promote your blog on social, promote your social networks on your blog, promote it all in email, and vice versa. The more you promote each area, the more traffic you’ll get.

Get Influencers Involved – Sometimes, it helps to get others with lots of traffic on your side. You can do this by engaging with influencers. The great thing is you can use a smaller audience influencer or two very effectively.

Avoid SPAM – In the old days of content marketing, questionable solutions were developed, such as article directories, and so forth. Don’t use anything like that because it’s not going to send good traffic your way.

Remember SEO – Search engine optimization, both on-page and off-page SEO, are needed to ensure your landing pages, website, blog posts, and more actually get the results you want.

Know What You’ll Do with The Traffic – Before you write any content, create copy for a landing page, or even create a product or service (free or not), you need to know who wants it and why you want that traffic. What do you want the traffic or visitor to do when they come to that page?

Check Your Numbers and Adjust – Always use analytics to ensure that what you think is working is indeed working. You really cannot tell the reasons for success if you’re not looking at the numbers. Adjust as needed and let go of things that don’t give you enough return on your investment.

Keep It Simple – Don’t go nuts trying to trick the system. It really is easy to get traffic. Provide your audience what they want and tell them about it. It’s that easy.

Don’t Expect Overnight Success – Email marketing is the most profitable and successful form of marketing that has ever existed, but it doesn’t produce results overnight. It’s going to take a few months or even years, but if you chip away at it daily, you will be very successful, and there is no reason you can’t have 1000 subscribers within four to six weeks if you do the things you need to do.

Use Multiple Channels of Traffic – You need many channels for traffic as well as many entry points on your website to collect the information to turn visitors into leads.

Focus on Value – The more value you can provide your audience, the more your content marketing will be successful. List building works when you are laser-focused on your audience and how you can serve them.

Don’t Be Cheap – Using free services as well as not being willing to pay for ads or the tools needed to be successful is not going to advance your cause much. It’s okay to be budget conscious but don’t be cheap.

Remember the Visuals – The visuals on your website are important too but remember that it’s not about what you like. It’s about what your audience likes. Test out various colors, types of images, and so forth and use what they like most. You can tell by conducting A/B testing and looking at the numbers.

Don’t Skip Automation When It Works – Using automation is an important concept to grasp. Use automation for anything that doesn’t block or substitute authentic engagement so that you have more time for engaging with your audience.

Finally, focus on the type of traffic you want. Study your ideal audience and their buying journey so that you can get the information correct on your pages because then you’ll keep the right traffic on your site.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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