Tag: business planning

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Tools to Help You Automate Competitor Research

As you start and run your business, one of the most important ways you can improve your offers is to study your competition. But competitor research can be time-consuming. That might not be as big a deal for a giant corporation, but for a mom-and-pop business or a sole proprietor, it’s a lot. You still need to do it because learning about your competition will help you differentiate yourself.

 

  • Google Alerts – This is a free and simple way to start your competitor research. Simply set up your Google Alerts to search for product names, content type, search terms, and type of update. Set up separate alerts for each. You can also use Zapier.com to automatically pull the information from email and put your results in a document for you to review when you’re ready.

 

  • IFTTT.com – This stands for “if this, then that,” which defines the parameters of a task process. First, you do this. Then you do that, and so forth. You can make these as straightforward or as complicated as you desire.

 

  • Zapier.com – This is really just another “if this, then that” option that creates little programs they call zaps to automate a process. For example, you can set up an appellate or a Zap to automatically create documents for you to review later.

 

  • Ubotstudio.com – You can set up UBot Studio to do a lot of tasks for you that will amaze you. For example, you can use Ubot to create and manage blogs, open accounts on social networks, post status updates and blog posts, and more. You can even make it upload videos to every single video site on the web with a touch of a button.

 

  • Rivaliq.com – Use this platform to audit competitive communications, identify trending topics and content, and even study your competition’s data. Compare your competition’s top content against yours so you can find a way to stand out. You can set up automation that causes your account to follow specific hashtags and even create a report about it.

 

  • Sproutsocial.com – Use this platform to perform a social media competitive analysis. They even provide a free template for your use. Truly understanding your numbers is an important part, and Sprout Social helps you do that.

 

  • Semrush.com – This is a fully-featured marketing system more than a platform. You’ll get training and tools to use in all aspects of your marketing, including competition research. Determine what your competition is doing so that you can find gaps in their coverage, which will give you a door to stand out from the competition.

 

  • Screaming Frog SEO Spider – This platform can allow you to observe what competitors are doing, who their customers are, and what resources they are investing in. You can find out a lot of information from this bot crawling a competitor’s site, but you can also use it to crawl yours and get advice.

 

  • Similarweb.com – This is a great platform to use to search your competitor’s website so that you can learn about trends, gain insight into their traffic so you can learn where to distribute content and information. It gives you a 360-degree view of any company you want to study.

 

  • Kompyte.com – This competitor analysis software will capture the changes your competition makes to their website so that you can find out what they’re doing in real-time to attract and please customers. Knowing this gives you insight into what you need to be doing too.

 

  • RPA (Robotic Process Automation) – Much of what we’ve mentioned really is already RPA. All RPA involves is training bots to perform the tasks that you used to do manually, such as saving files, wait for and alert you when a specific email comes in, processes orders within a certain monetary perimeter. If you do it on a computer, the bot can do it when programmed.

 

To choose the right tools to help you research your competitors, figure out what you want to know, and the process involved in determining it. Then you can find the right software to help you make light of the job.

 

 

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How to Use Automation for Boosting Efficiency

One of the main reasons people like to use automation in their business is because it boosts efficiency. If you can automate any task that is repeatable such as invoicing, creating files, saving files, and so forth, you can save many hours of time in your workday and work year. Those are hours you can use to create even more awesome products and solutions for your ideal audience.

 

  • Sort and Respond to Emails – Your email software has many features that you may not be implementing fully. Apps like Boomerang for Gmail or Sales Handy for Outlook will help you sort and respond to emails using automation features.

 

  • Manage Projects – This is especially important if you are working with a team. Set up a project management software that allows you to know when each part of your team is done because they check it off, make a note, or otherwise use the system to ensure smoother collaboration and avoid bottlenecks.

 

  • Improve Your Sales Funnel – Using software to automate your sales funnels is a no-brainer today. There are numerous options for you to implement, such as Leadpages.net and Instapage.com, but also many email marketing solutions come with sales funnel automation options.

 

  • Enhance Your Workflows – Software like Monday.com, Kissflow.com, and others can help you automate your workflows whether you work alone or with a team. Improving and enhancing your workflows will ensure that when you do automate something, it’s done most efficiently.

 

  • Optimize Your Online Presence – Use an all-in-one platform that enables you to use all your social media in one spot, such as Hootsuite.com or sproutsocial.com. When you use one of these social tools to automate sharing, engagement, and relationship building, you’ll really realize the power of social media marketing.

 

  • Drop the Dead Weight – You don’t need to keep doing tasks that are not working. For that reason, you want to always check your metrics to ensure that when you act, the result is what you’re looking for. If it’s not, stop doing it and move on to something else.

 

  • Automate Every Possible Task – Make a list of any tasks you do each day that are repeated. For example, perhaps each morning, you walk into your office, turn on your computer, and check email. What can you automate? You can automate turning on the light in your office as well as turning on the computer. You can even automate organizing emails using tags and other features so that it’s faster to get to the emails you need to respond to.

 

The best way to determine what you want to automate is to track what you do each day, week, month, and year. Anything that repeats, do a little research about how other people automate that task. You may be shocked to learn how simple automating your business really is. Automation is not nearly as expensive or complicated as you may think before actually finding the right solutions.

 

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Tools and Tips to Help You Automate Email Marketing

There aren’t many business owners today who aren’t aware of automated email marketing technology that uses autoresponders. If you’re not sure, autoresponder software like Aweber.com will send out messages to your list members based on either your schedule or a behavioral trigger that you set up and define.

email marketing

Two ways to automate your email marketing:

 

  1. Trigger Based Email Messages
  2. Drip-Fed Scheduled Messages

 

A trigger-based email message is set up to be sent to the subscriber based on something they do. For example, if your customer downloads a free report, or clicks through to read a specific blog post, or even if they simply open a particular email, you can set up your autoresponder to automatically deliver specific messages to them based on what they did.

 

A drip-fed email message is simply set up to deliver based on the schedule you choose in a specific order. Usually, the messages are a sequence and often referred to as your “autoresponder sequence.” For example, if you offer a free report about a specific problem that you solve, the customer downloads the report, which puts them on that list, which triggers the system to start the drip schedule.

 

Besides these two ways you can automate, you can also use the automation features inside your software to segment based on new information you obtain from your customer such as demographics data, and product purchased, product not purchased, how they learned about your solutions, and more. Frankly, if you can think it up, you can create a segmentation trigger.

 

When you automate your email marketing in this way, you can create more targeted and personalized messaging, create customized landing pages, and even use split testing for your emails to create better results from your email marketing. You can also use the native software to examine delivery rates, view rates, open rates, click-through rates, conversion rates, and more to make it all work better together – mostly automatically.

 

The trick for getting this right is to choose the right software for your needs. Some small business owners using a combination of Aweber.com and a WordPress site will work fine, but for some others, they may need a more robust platform to work with, such as Ontraport.com or Clickfunnels.com.

 

Write down the functions you’d like to have now and in the future. Choose your software based on longevity, functionality, and growth – but of course, also consider your budget. Fortunately, most email marketing software choices have options that can grow with you based on your usage. You can find solutions for as little as $20 to start and on up to thousands of dollars, depending on how you’re using it. The main thing is to do your due diligence checking out the software you want to use to ensure that it works for your needs. For example, some autoresponder software expressly forbids affiliate marketing – if you want to build an affiliate marketing business, you don’t want to start with that choice.

 

 

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26 Things You Can Automate in Your Business

There are numerous things you can automate in your business. Some things you may have already thought about or started, such as email marketing. But others you may not have thought of yet, such as auto file generation, event registration, and more.

 

  1. Social Media Marketing – Use software like Hootsuite.com to set up social media marketing sharing and engagement.

 

  1. Blogging – Set up your email marketing software and social media platforms using software like Zapier.com to generate applets that will automatically share any blog you publish with your email subscribers and social media platforms using the right size image and everything.

 

  1. Research – Use a combination of artificial intelligence, surveys, behavioral emails, tagging, and other tools to automatically deliver reports to you based on the criteria you set.

 

  1. Tracking and Measuring – Set up Google Analytics or platform analytics to track and measure and create automated reports. You can use Zapier.com to automatically create a document that is filed away for you to check when it’s time.

 

  1. Remarketing – Set up a pixel that autocrinally tells your customers when they left their shopping carts or that sends an advertisement just to them based on their behavior in your cart.

 

  1. Event Registration – Let your customers sign themselves up for your events using the tools included with platforms like GoToWebinar.com or connect software using IFTTT.com and another tech.

 

  1. Customer Care – Set up chatbots, customer questionnaires, and a self-service kiosk right on your site. Chatbots can be programmed to speak in your brand voice in a conversational manner and offer an amazing ROI.

 

  1. Email Responses – Set up triggers within your email autoresponder software that delivers the right information that you’ve preloaded into the system to your customers just when they need it most.

 

  1. Transactional Emails – Preload all transactional emails to your autoresponder so that they’re delivered based on what your customer does.

 

  1. General Email – Set up automation in your email so that when someone signs up for your list or buys something, they get periodic emails based on their interests.

 

  1. Invoicing and Reminders – Set up your invoicing tools to generate automatic invoices based on the criteria you set up, as well as sends auto-reminders. Most bookkeeping software will do this these days if you set it up.

 

  1. Payroll – If you have employees, invest in payroll software or work with a payroll firm. They’ll provide the tools that allow your employees to enter their time and control various aspects of their pay independently.

 

  1. Storing Records and Receipts – Purchase software that enables you to take a picture of your records and receipts so that it’s always there when you need it.

 

  1. Bookkeeping – A lot of bookkeeping software today, even Go Daddy’s version, will automatically book your purchases and income for you. This can save hours, depending on the number of transactions you have daily.

 

  1. Customer / Client Appointment Scheduling – If you’re a coach or someone who has to interact with customers and clients via appointments, let them make their own. Software like acuityscheduling.com lets your customers self-serve in more ways than one.

 

  1. Bill Paying – If you have bills to pay, you can set up automatic payments for all sorts of bills so that you don’t have to think of them every month. You can do this via your bank.

 

  1. File Backups – Everyone should be backing up all the time. Having an external drive isn’t really good enough now. Buy file storage online. It’s much safer, and set everything up so that it backs up automatically.

 

  1. Calendar Sharing – You can automate your calendar sharing by using the right type of software for your needs. For example, if you work with a team that is spread out over the country, using Google Calendar that you can all view and see will help. You can also use project management software like Basecamp.com for this.

 

  1. Email Inbox Management – Use software like boomerang.com to help you keep spam out of your inbox. You can also set up Zapier.com to organize your files for easier consumption.

 

  1. To-Do List Development – Using Zapier.com, you can turn your emails or other accounts like Slack and Trello into a to-do list with the right commands.

 

  1. Digital Product or Freebie Delivery – Set up your sales page so that when your customer signs up, they’ll receive the product automatically.

 

  1. Lead Gen and Nurturing – When your customer gets their freebie, you can automatically deliver emails that build the relationship using Aweber.com or other autoresponder services.

 

  1. Contact Management – Use a system that allows you to scan your contacts into your customer relationship management software along with tagging so that you can set up networking ops fast.

 

  1. File Creation – Set up IFTTT.com or Zapier.com to create files and add them to your Dropbox from tasks, emails, and other triggers.

 

  1. Help Desk – Use software like Freshdesk.com to set up an automated helpdesk for your customers.

 

  1. Surveying Customers – Use behavioral triggers on your website, in email, and on social media to deliver a survey to your customers.

 

Now that you’ve seen this list of ways to start automating, did it give you some good ideas? What do you want to automate? If you’re not sure about how to automate something in your business, I can probably help if you contact me.

 

 

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What’s Your Job as The Owner of Your Business?

As a small business owner, you probably think that you have a lot of jobs to do. Some people like to describe the job of a business owner as one that wears many hats. As the saying goes, sometimes you have on your salesperson hat, sometimes you have on your finance hat.

 

It depends on what is happening what your job is at any moment. However, your main job description as a business owner is to plan and organize the daily operations of your business.

 

On any given day, you may be responsible for:

 

  • Developing your business plans
  • Arranging financing
  • Hiring staff or contractors
  • Reviewing sales
  • Developing marketing strategies
  • Overseeing daily activities
  • Identifying opportunities

 

All of these jobs represent your main function as a business owner, which is managing your risk.  In each of these jobs, you really don’t physically do anything other than analyzing what someone else did for you, whether it’s automation or human.

 

Therefore, when you realized that you don’t need to physically do the tasks that you design, your job as a business owner becomes a lot simpler and can be boiled down to risk management.

 

When you realize that your job as a business owner is really one of risk management, it becomes a lot clearer what your main function is as a business owner. Realistically, you may have to wear a lot of hats at first, doing the tasks defined for each, — but it’s your choice to do the projects yourself or not as a business owner.

 

In fact, one can argue that it’s best for a business owner not to physically do the tasks that don’t require them since you only have so many hours in the day. It’s always, or should always, be less expensive to outsource or automate where you can. But you do have to start someplace, and most small business owners start out doing all the tasks themselves.

 

In any case, it can help to understand that finding and setting up automation in your business is one of the roles you play as a business owner. By doing so, you’re going to reduce risks associated with your business because you’re going to ensure those tasks get done in a timely fashion by someone (or something) who knows what they’re doing.

 

The more you can automate, the fewer things you have to outsource, and the bigger and better you can build your business because you’re going to free up your time to do more of what an owner does instead of the tasks involved in each area. After all, one of the reasons you started your own business is so that you can have more work-life balance, right?

 

One can argue whether the idea of balance even exists, but it’s clear that if you’re doing the job of 10 people, it’s hard to find that time freedom, much less anything resembling balance. In fact, you’re very likely to get burned out if you’re a small business owner who thinks that you have to physically do everything in your business. Instead, realize that part of risk management is to find ways to free up your time so that you can devote yourself to discovering new opportunities for your business.

 

 

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6 TIPS TO CONSIDER WHEN POWER WALKING

 

Speed walking, power walking, race walking… These are terms that describe walking very fast without running or going into a jog. The main reason for speed walking over running and jogging is the damage that running can do to your body. Speed walking is a low-impact way of exercising that enables you to get more out of your walking workout.

 

Here are tips to follow if you are a beginner to make sure you get the most out of this type of walking.

 

* Stay Hydrated – Start your walk hydrated and then drink small amounts throughout your course. Don’t over hydrate yourself by drinking too much, but keep a keen eye on the amount of fluid you are ingesting to ensure your body stays optimally hydrated.

 

* Your Posture Is Everything – When you are speed walking, it’s imperative to keep your posture correct. If anything hurts, you may be doing it wrong. It can help to have someone checking in with you. Your spine should be straight, you should not be leaning forward or backward, and you should look straight ahead (not down). Keep your chin up so that you can reduce pain on your neck and back.

* Keep Your Form – The way to walk when you are speed walking is different from your standard walking form. You need to relax your shoulders, keep your spine neutral, and keep your core tight. Ensure that you take natural strides that cause you to roll from your heel to your toe, giving you lift from your toes. When you want to go faster, don’t make your strides longer – just quicker.

 

* Wear the Right Shoes – You still need walking shoes that fit you well. It can help to go to a real shoe place to get fitted correctly with the right type of walking shoe. You also need to replace them every 300 to 400 miles of walking to ensure proper protection.

 

* Start Small and Add Daily – Don’t try to start speed walking 10,000 steps in one day. Instead, work your way up to it. You can add some speed walking into your daily walk for a minute or two at a time, working your way up until you are doing the entire course speed walking.

* Find a Coach – You need to mind your form so much that you probably should at least find a coach or someone who is an experienced power walker to demonstrate and then check how you do it so that you don’t injure yourself. It is quite a challenge to learn the new form and way of walking.

Because running is so hard on the body, with runners causing an impact on their limbs many times over their own body weight, speed walking and power walking can give you the same health benefits without the wear and tear and problems that running can cause.

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HOW TO CHOOSE THE RIGHT SHOES

 

One of the things you need to consider if you want to start a walking program for yourself is your footwear. Finding the right shoe for walking is essential because if you have foot pain or problems with your feet, it can cause problems with the rest of your body too – from your legs to your knees to your back and more.

Walking

Buy a Walking Shoe

 

If you’re going to use the shoes for walking, you should buy a walking shoe. Walking shoes are typically lightweight, allow for ventilation to prevent moisture, have outsoles that provide traction, plus they offer the right type of arch support.

 

You Don’t Have to Buy Expensive Shoes

 

You really don’t have to buy an expensive walking shoe to protect your feet. You only need to make sure it has the right walking shoe features such as those mentioned above. Look for shoe sales in January and April to get the best deals on walking shoes.

Think About How Your Foot Is Shaped

 

Everyone is different, so once you start looking at walking shoes you want to figure out what type of foot you have. How wide is your foot? How long is your foot? Do you have a big arch or a small arch? Different walking shoes will fit different criteria.

 

Ensure That the Shoe Fits

 

When it comes to walking shoes, you don’t need to “break them in.” They should feel comfortable from the moment you put them on. When trying on the shoes, be sure to wear the type of socks you plan to wear while walking to ensure that they fit the same. Also, try shopping for shoes after you have been walking so that your feet are at their largest size. Get your feet measured too, because you may be wearing the wrong size out of habit.

 

Don’t Wear Old Shoes

You really do need to buy new shoes more often than you might think. A good walking shoe will last about 400 miles of use, but you can also choose to get rid of them when the outsole is worn (as a guide). The best thing though is to check your mileage, just like you would for your car tires. If the outsole is not in good shape, it can cause a considerable impact on the rest of your body due to not giving you enough traction or cushion for your steps.

Wearing the right walking shoes will prevent issues such as blisters, as well as body pain that can be caused by the shock of your foot hitting the pavement. That’s why a walking shoe is lighter, has good shock absorption due to the way the outsole is made, and good materials inside to cushion the impact of hitting the ground with each step. Your feet will thank you, and your entire body will thank you too.

13 WAYS WALKING CAN BENEFIT YOU

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Are You Being Realistic About Your Goals?

People often struggle in both life and business with the process of goal-setting—more than likely, you’ve read a lot about creating SMART goals. SMART is an acronym for: specific, measurable, attainable, realistic, and timely. Being realistic is one of the criteria for setting goals that will serve you, but the truth is, the rest of the acronym helps ensure that your goals are realistic.

 

It’s fun to fantasize about starting a business, and it’s not uncommon to imagine becoming a millionaire or making a high six-figure salary while sitting on the beach. The problem with this is that it’s just not that realistic. It’s not to say that no one has ever done it, but more than likely, they already had tons of resources like money and contacts that allowed them to simply delegate while they’re lying on the beach.

 

This is not an uncommon happening. Even the neighborhood dog walker probably had high hopes for how much money they can earn. When you come up with a figure or a measure for your goal to track, you want the number to be realistic and not just pulled out of thin air.

 

For example, let’s say that you are a virtual assistant. You plan to work as a VA full time. At first glance, you may think that means you can bill at least 40 hours a week. We often choose 40 hours because that’s what we’re used to in terms of work. However, it’s not really that realistic. There are other things you need to do for your business aside from the direct and billable work you’re going to do for them.

 

To be super accurate and realistic about how much you can earn, you need to figure out the order of operations at your VA business. What will you do all day? More than likely, once you figure out, you’ll realize you can work four or five hours a day that is billable, and the rest of the time, you’ll need to work on marketing and other aspects of your business.

 

After you’ve organized your day, you accept that you have five hours a day, Monday – Friday, that can be considered billable hours. That means you have that much time to work directly for a client that you can bill them for the time. How much money will you earn with that criteria at the rate you planned to charge? If you only charge $20 per hour, you’ll only make $500 a week before taxes or expenses. Is that enough?

 

You can raise your rates, or you can find other ways to earn more money, such as by going to a flat fee per service and finding people to outsource to or by hiring a full-time employee to help. Perhaps you can automate a lot more than you have so far to free up more billable hours. Maybe you develop an app that does what you would do automatically that you sell to your audience or that you use to serve your audience.

 

The main thing is that you should not leave these numbers to chance. Design your entire day and figure out what is realistic for your goals in each case. Don’t just pull a number out of the air. Think about the number and how it can happen or not happen before you put it in writing.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

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I work from home. Do I still need a business plan?

 

Home business owners often underestimate their business. If you start a home business, respect the importance and value of your home business. A home business is not a fake business. A home business can be more stable than a wage job. A home business can earn millions. Where the business is located really doesn’t matter as much as you may think. The location doesn’t define either legitimacy or potential.

 

Many people think of business plans as a document you create if you need a bank loan or investors, but the truth is, the business plan is a lot more useful than that. A business plan helps you evaluate whether your idea is feasible or not.

 

Plus, your business plan will also inform your marketing, operations, and pretty much everything you do. Not only that, but the business plan can also be used every single year as you update parts of it to make it even more accurate.

 

So yes, the short answer is that if you’re going to start a successful business that you enjoy, you need a business plan. Studies show that if you have a well-thought-out business plan, you boost your chances of success by more than 30 percent. Since most businesses that start from home either go nowhere or do not succeed, this is a big deal. Because here’s the truth, businesses don’t fail for no reason.

 

If your business fails, most of the time, it will be due to a lack of planning. More than 70 percent of successful businesses had a plan before they started. The other successful businesses usually develop a plan after the fact for the future, or else it’s hard to replicate success. Understand that a business plan that boosts your success potential is not something you will make in one day. It takes time and effort to create a quality business plan that truly sets you up for success.

 

However, as a home-based business, you can create a smaller plan where the summary and outline fits on one page with attachments (appendices and supporting documents) making up the rest of the business plan.

 

The important parts of the business plan that you need include:

 

  • Your Business Vision – Answer the question about what you are building. Include specific information, including time, expertise, and the who, when, what, why, and how of the business and customers you’ll serve. “Build a worldwide network of support for women who need to get healthy and lose weight.”

 

  • Your Business Mission – Develop your business mission statement. The mission statement needs to include your target audience, the product or service, and what makes this product or service different. “Motivate overweight and unhealthy women to become healthier by teaching them how to change to a healthy Keto diet.”

 

  • Your Business Objectives – All the goals and objectives you develop need to have a number attached to them. List everything you plan to measure, from reach, to list members, to sales, and so forth. For example, if you’re an author who wants to sell a specific number of books, you’ll state how. “Speak about once a week for a target of at least 40 speaking events this year.” “Generate revenue of $75,000 in 2021.”

 

  • Your Business Strategies – At this point, you’ll want to describe fully in chronological order each milestone and success you’ll experience over time. For example, “I want to become known as the go-to source for Keto Diet information.”

How to Pick a Niche You Can Succeed In

 

  • Your Action Plan – This is one of the most important parts of your business plan as a home-based business. This is the work you’ll do. Make a list of each thing you’ll do over the next year, at least including deliverables, deadlines, and results. “Develop a Keto Cookbook for Two by 3/21.” “Complete building of my studio kitchen by 2/22.”

 

As you can see, the point of the plan is to help you know what you need to do to build and grow your business. Without the plan, you may be very busy all the time, but your busywork may not be accomplishing anything without a plan.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

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Describe Your Ideal Customer or Client: Create a Customer Avatar

One of the parts of your business plan that is essential is to describe your ideal customer or client. As you get to know your customers, you’ll find answers to questions such as: Who are they? Where do they hang out? What do they want? What do they need? What are their pain points? What keeps them up at night. Where do they get their information?

 

One practice that has become popular due to the fact that it works is to create a customer avatar from the information you collect that best describes your ideal customer. When you first begin, you’re going to create one avatar that best describes your most ideal customer. You’ll use that information to inform all the products that you create.

 

A customer avatar is simply one document that succinctly describes who your customer is, how they live their lives, and what they want and need in terms of your expertise.

 

The information you need to complete a customer avatar is as follows:

 

  • List Places Your Customers Get Their Information – Make a list of websites, journals, magazines, blogs, newspapers, books, and so forth that comprise where your ideal customer likes to get their information. These are all excellent options for networking and advertising.

 

  • List Your Ideal Customer’s Goals – Make a list of your customers’ goals for the solution you are trying to sell to them. The goals have to be in line with your expertise and your offers. For example, if you’re a Keto Coach, their goals will be about succeeding on a Keto way of life.

 

  • List Your Ideal Customer’s Values and Principles – Most people make decisions based on their morals, values, and principles. It’s the way they judge if something is true or not. The more you can relate to these values and principles with your words and actions, the better.

 

  • Describe Your Ideal Customer’s Demographics – Demographic information includes things like age, race, income, education, and so forth. Include everything relevant that will help you with targeting ads and content.

 

  • List Your Ideal Customer’s Pain Points or Challenges – As it relates to your experience and offering, list their pain points and challenges. What wakes your customers up at night? If you’re a Keto Coach, maybe your customers have diabetes, but maybe they just want to lose weight. You may have more than one ideal customer, too, but you should differentiate them so you can laser target the information you provide.

 

  • List Any Objections Your Customer Might Have at The Point of Purchase – Take the time to go through and make a list of each objection your customer may have based on who they are. When you list the objections, find facts and information that can overcome the objection.

 

You’re going to have to ask and answer numerous questions to fully gather all the information you need to create a well thought out and effective customer avatar. Once you do that, you should give your ideal customer a true persona and name. You can draw a picture of them, or you can cut out pictures from a magazine or use clips online to build your customer avatar. It’s up to you, but you want the avatar document to be as specific as possible. Once you start your business and start to collect more data information, you’ll be able to create more avatars based on their buying journey.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com