If you’ve been worried up until now about getting involved with influencer marketing, let me reassure you. There is no reason you can’t incorporate influencer marketing into your overall marketing plan regardless of your reach or budget.
Here are four influencer marketing myths stalling your results and hindering your ability to run and create a powerful influencer campaign:
You Must Have a Large Budget to Be Successful
Why Influencer Marketing Works
Unless you want to work with a mega influencer, you don’t need a large budget to get started or see results. A big budget doesn’t necessarily correlate to a successful influencer campaign. Choosing the right influencer with your specific and targeted goals in mind does.
Nano and Micro-Influencers Don’t Bring Conversions
Actually, nano and micro-influencers often have higher engagement rates. Virtually 22% higher than mega and macro-influencers. You may generate better results using smaller influencers than large ones.
High Popularity Means Instant Exposure and Success
The size of an influencer audience does not instantly equal success. Using audience size as your only or main factor to contract them is a major mistake. You should never discount influencers with lower audience totals as they can have a higher engagement rate than those with millions of followers. An audience can be bought, but engagement, the metric that matters most to your return on investment, is harder to fake.
Reach is More Important Than Relevant or Quality Content Creation
You must have relevant and quality content together to run a successful campaign. Again, just because an influencer has a high audience does not mean you will gain the same amount of reach.
Influencers that make the best impact create content their audience needs and wants. Meaning who they partner with should always be relevant, or they will likely ignore it. Their audience could also feel deceived or feel the partnership is ingenuine, further hurting your results.