Tag: Community

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Common Business Problems that Building a Community Can Solve

If you are struggling to build your business and looking for ways to improve, building an online or brand community may be the best solution. In fact, it is likely the tool you’ve needed all along.

 

The following are five common business problems building a community can solve:

 

Poor Return on Investment

 

While email lists, advertisements, and your blog are all fabulous ways to generate interest in your offers, there is nothing more effective than truly getting to know your customers more intimately. If your ROI is not what you want it to be, but your customers are otherwise satisfied, a brand community can help you fix that problem.

 

You can create the community free or for a fee. It’s up to you. It really does depend on your niche and your business model, but you can test out various ways to run your community. Once you have a captive audience that you can communicate with regularly, they will start buying more, and your ROI will improve.

 

Poor Cashflow and Intermittent Revenue

 

Whether you provide services or products, or you’re an affiliate with no products of your own, if you work within a particular niche, your income is likely not consistent if you have not built a community of avid and hungry buyers. Having a membership-based community, whether paid or free, can stabilize your cash flow like nothing else.

 

In your communities, you can offer them the first peek at new products and services, get more feedback, receive more customer reviews, and even get your members to become brand advocates and recommend you to others much easier than you can without having a community.

 

Poor Credibility, Trust, and Awareness

 

Communities humanize businesses, and once that happens, your audience will start trusting you more. The credibility that you end up with after creating more awareness through community building will jumpstart your creative juices and end up helping you become even better in the eyes of your customer base due to all the inside knowledge you’ll gain by being part of your community.

 

Poor Business Growth and Stagnation

 

If you have grown as far as you can with what you are doing, consider building a community. An active and engaged community can really boost your growth and end the stagnation you’re experiencing. Even if you haven’t sold a solitary product yet, building an active community will generate new revenue.

 

Finally, you can vastly improve your customer service by setting up an active and involved community. Not only will your members offer each other community peer-to-peer support, but you’ll also be much more in tune with what is going right and wrong and learn better ways to help your members in the way they desire.

 

 

Four Ways Community Building Improves Customer Service

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Automate Your Community Management

Building community builds brand awareness, provides amazing feedback so you can get more product ideas, and builds stronger relationships. When you can find the people talking about you online and respond, it turns social media and community into a powerful tool for you to build relationships and a better business.

 

Building community for your business will increase brand awareness, teach you more about your customers, and provide amazing value to your customers now and in the future due to all the incredible insight you will derive from the community.

 

  • Invite Your Buyers to A VIP Support Group – Creating a group for your buyers to come to ask questions and get answers, and other support is a fabulous way to encourage the community to help each other.

 

  • Ask List Members to Come to Your Private Facebook Group – Make it a habit to invite anyone who joins your email list to your private free Facebook Group. You can get to know them and they you and move them from interested to delighted faster due to the fact actual customers will back you up.

 

  • Invite Interested Parties to a Product Development Group – Some of your customers may be interested in conversing with you on a deeper level helping you essentially create more products for their needs.

 

Using the tools of the trade help make community-building easier and more effective. These tools will make your job easier, and there are plenty to choose from depending on your needs and budget.

 

NapoleonCat.com

 

Manage your social media through this platform. You’ll be able to see all feeds in one view so that you can deliver the best customer care to them on any platform from one spot. Plus, you’ll get top-notch analytics. After all, you can’t know if what you’re doing is working if you’re not studying the metrics.

 

Some features include the ability to answer repetitive questions automatically with templates, hide spam messages automatically, and even delete offensive material based on your list of insulting words without having to view them yourself.

 

Heyo.com

 

This software is a platform that allows you to run contests. Community and social marketing are all about engagement, and nothing creates more engagement than the ability to have a good old friendly competition. You can use this software on any social media platform, across multiple platforms, and even in SMS via mobile devices.

 

Grow your email list, get more accurate leads, and make your customers happy with this software. Whether you want to run a sweepstake, a photo contest, or send out a quiz to your audience, this platform will do what you need.

 

Taggbox.com

 

User-generated content is the most important type of content you will deal with when building a community. It’s also some of the most powerfully compelling content for any new person to see when buying your products or using your services.

 

Whether you want to build a hashtag campaign, boost virtual events, or even help build a social wall for your in-person events, Taggbox.com can help you get it done and automate most of it.

 

Building and managing the community you create due to your brand allows you to get better user feedback, provide amazing support, increase brand awareness, and build exceptional relationships. If you really want to boost customer interactions and create raving fans that not only want what you have but want to tell others about it, invest in building community through all your social accounts with your like-minded ideal customer base.

 

 

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The Areas of Life You Need to Design for Success

Let’s start strong and talk about the areas of life you need to design to ensure your success. Often people never think about how each decision affects how their life will actually look and be in practice. If you want a particular lifestyle, you must think about how each choice impacts your desires.

the purpose

There are eight areas of life that you need to design purposefully for success:

 

  • Career and Business – What you do for money will have a massive impact on your life. It will inform every single choice you make. It will make the difference on whether you can afford the lifestyle you desire or not, and even whether you can maintain your health or not realistically.

 

  • Health and Fitness – Your health and fitness level are important because if you’re unhealthy and not fit in the right way for the life you want to experience, it’ll be hard to do. For example, if you want to spend the weekends camping and boating, you’ll want to maintain a healthy weight so you can keep doing it.

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  • Relationships and Social Life – What kind of social life do you envision, and can you afford to have that life? What about your significant relationships, such as your life partner, spouse, or your relationship with your children? These are all impacted by the rest of your life choices due to how it affects your health, finances, and so forth.

 

  • Finances – Did you choose the right career or business to fund the type of lifestyle you desire? What about time? Do you have enough time left after earning money to do the things that are important to you?

 

  • Personal and Spiritual Development – Do you have time to work on your personal life and spiritual and emotional development? Everyone needs time for self-care, including learning about themselves and taking care of themselves through eating right, exercise, going to the doctor regularly, and even doing things that are considered optional, like getting facials or massages.

 

  • Hobbies and Fun – What type of things do you want to do for fun, and what hobbies, if any, would you like to participate in? Does your business or career allow you to accomplish having fun and doing your hobbies too?

 

  • Home and Environment – What type of home do you want to live in? Do you want to live in the city in a condo, a house, or do you want to live in the country? Do you prefer to rent, or do you want to buy? What type of environment do you want?

 

  • Community Involvement – Where do you see yourself in terms of your community? Do you want to be involved in your church, or do you want to feed the poor or take care of stray animals in your area? What do you want to have the time and funds to do in your community?

 

Go through each of these areas and write a summary about how you envision your life in each of these areas. Then be very specific about what it will cost you in terms of time and resources to achieve the ideal life you’re designing for yourself. Do not make assumptions. Look up how much something costs, ask people who have done it how long it takes, and get real information so that you’re not just guessing. The idea is to design a life that you really want to live, but that is realistic for you to achieve.