Tag: delegate

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A/B Testing Your Email Funnels is a Must

A/B testing, often called split testing, compares the results of two or more similar email campaigns or funnel material sent to different audiences. After testing, marketers can use this information to determine which material converts the best. Thus, allowing you to perfect your email marketing campaigns and funnels more efficiently.

 

The following is why A/B testing is essential to the email marketing process and a few tips on how to perform them for maximum results:

 

To Increase Open and Click-Through Rates

Improving your overall conversions is the main goal and idea behind split testing. When you test and track these conversions, you can easily see if it is successful or not by how high or low the open and click-through rates are compared to the other sequence results.

 

To Understand Your Audience Better

A/B testing allows you to watch your audience behavior and see them interact with your content. If certain titles or graphics work better to engage and relate to your audience, then you can better update your material to this effect. Thus, allowing you to communicate better and increase your overall email marketing conversions.

 

Increase Engagement and Content Quality

Through split testing, you discover the right ways to communicate to your target audience to improve the quality of your content. An email funnel without quality content might as well not be called one at all. If you don’t take the time to perfect and send the right content your subscribers want to see, it won’t matter what else you do to fix your results.

 

Test One Thing at A Time

Find one area of the email funnel process to test at a time. Only change your titles, then update the email copy after you are done establishing your title. Changing too much information at once can easily cloud the results and make it difficult to understand which change really increased the conversions.

 

Keep Timing and Schedule Consistent

Be sure email is sent during the same times and day of the week, even though the content is slightly different. This way, you can be sure the metrics you analyze later directly result from the content quality rather than other factors.

 

Be Sure Every Test Has a Control

This means you always test your normal content to the new idea or different content to get accurate results.  The only way to know if your test content is better is to compare it to your normal content.

10 Content Marketing Tips for Email Marketing Success

As you can see, A/B testing gives you the data you need to make better content and email copy for your subscribers. It allows you to perfect your titles, call-to-actions, and more, to improve your communication and get your readers more involved and engaged.

 

 

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What is Email Deliverability and How to Improve It

Email deliverability is about how your readers or customers are receiving your emails. It includes keeping track of your bounce rate and increasing the safety and authentication of your email and internet service provider to ensure your emails don’t get rejected or end up in your subscribers’ spam folders. It’s likely obvious to state, but if your bounce rate is high, your readers are not getting your content, and this can have an overall effect on how email providers view your content.

How to Write a Lead Nurturing Email Campaign

The following are a few ways to improve your email deliverability:

 

Enhance the Opt-in Process

Use double opt-in forms to ensure the information subscribers provide is correct. For example, an incorrect email address or typo can easily lead to your email being rejected. However, double opt-in forms require your readers to confirm their information to avoid this altogether. Just be sure to make this requirement clear when signing up; otherwise, it can lead to further confusion, or you won’t receive your content until they confirm.

 

Establish a Proper Send Schedule

In other words, don’t spam your readers. If you send too many emails, they won’t see you as trustworthy nor know the content as personalized and valuable. If your content gets marked as spam, eventually, their email service provider will reject you altogether. It is important to note, too, that spam or being marked as spam won’t just affect the one reader. If the email service provider notices a pattern, it will also start rejecting them for other email addresses as a safety precaution.

 

Enable SPF and DKIM

This is essential to ensuring your email address does not get spoofed or risk hackers taking over your customer’s information. In addition, this information tells your internet service provider to authenticate your email address and prevents others from using the information.

 

Add Easy Unsubscribe Options

While not something you want to see, it helps improve your deliverability and other metrics as well. It keeps those truly interested in seeing your content on the list and is also recommended by the federal trade commission to add an obvious way for subscribers to opt-out if they want to. This also further authenticates and protects your email address from email service providers rejecting your emails.

 

Overall, the goal of proper email deliverability is to make sure your content ends up in the subscriber’s inbox in order to be seen and clicked open to be read. If your emails never make it or consistently end up in their spam folder, you won’t see any conversions and will likely need to start over as your reputation gets tarnished. Use these deliverability tips to avoid it.

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Four Tips to Creating an Effective Email Sequence

An email sequence is a set of emails sent to specific groups of subscribers or readers on your list. These sequences are either trigger-based or time-based. Trigger-based usually means particular sets of criteria such as demographics or behaviors that your subscribers perform will automatically send emails in the order you set up.

 

A few of the most common behaviors include their browsing behavior, paying customer or downloading your content. Time-based can be a certain number of days after a purchase, the subscriber’s birthday, or anything based on any amount of time passing. Triggering a thank you or welcome email right after opt-in or purchase is another email of time-based sequences. These criteria should be set depending on your niche and email marketing needs. However, the way you craft the material is vital to your overall success.

 

These tips will help you develop compelling email sequences:

 

Outline Your Purpose

First, you must know your goal, and in order to do that, you must know your audience, including the kinds of problems they are dealing with. Second, what is the overall purpose of sending and creating the email sequence? Don’t just create an email sequence because you know it is the best marketing strategy out there. It helps if you have a clear goal and understanding of the email sequence too.

 

Perfect Your Title and Subject Lines

Your titles are important to increasing your open rate. This metric allows you to keep track of how your content or emails perform in front of your subscribers. If your open rate is not what you want it to be, it is likely due to your titles or subject lines. Make sure they are relevant, short to the point, and have your most important keywords in the beginning for a few quick tips on creating the right email subject titles. While they may be short, you don’t want them to be boring or crowded with too much information to look like a spam email.

 

Always include a Call-To-Action

For every goal you set, there should be a separate call-to-action that helps you to achieve it. But, again, make sure it is easy to understand, complete and obvious to your reader.

 

Be Specific, Clear, and Educational

Keep each email straight to the point, and don’t make it too long. Always use your email as an opportunity to educate and provide value to your customer. The point is to exceed the expectations from the start to gain their trust and commitment. The more educational content you provide with accurate information that helps your subscribers, the more likely they will trust your authority and establish your credibility.

 

Be sure the time and effort you put into your email sequence are worth the investment. Follow these tips to craft an effective email sequence to see the return on investment you need and achieve more email marketing goals.

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The Importance of Email List Segmentation

Separating your email list subscribers into different segments of your audience is the process of dividing up your subscribers or customers into other flows or email sequences. When subscribers sign up to your email list, they will not receive the same emails as everyone else at the same time as they go along with the email campaign. Thus, segmentation allows you to better market and communicates to your new potential customers and readers.

 

Most lists are organized based on three different factors: demographics, geographics, and behavior. Depending on your niche and marketing goals, you will need to organize them differently. However, the most popular way to segment lists includes how they behave on your websites and with your emails.

 

Once they are opted-in to your campaign, readers are then divided based on how they interact. Do they open more often than others? Do they click-through links frequently? Then it would be good to put them on a different path than those who are less likely to open or click-through your emails. They likely don’t need an aggressive approach and are clearly interested in your products or information.

 

Reasons list segmentation is an important step of the email marketing process:

 

It Allows You to Send More Targeted Information

Most businesses will have more than one buyer’s persona, which means not every email you send needs to go to every lead or customer on your list. It also means you likely have more than one goal in mind when it comes to email marketing. Segmenting allows you to pick certain keywords or information in order to organize and better target them with different key pieces of content.

 

For example, readers who have bought your products are more likely to get content about the products they purchased or new products to try. While new subscribers who have not purchased a product will be reading content on why the products benefit their life and possibly information about you and your business or other emails to get to know them better to further convert them into paying customers.

 

To Increase Overall Conversions

List segmentation better targets your readers, which allows you to communicate more effectively. When you understand at what point of the buyers’ journey they are on, then you have a better chance at maximizing your opportunity.

 

To Improve Engagement and Reputation

Clear communication and understanding your audience are key to increasing your conversions and running a successful email campaign. Better communication provides more value to your customers, further building your reputation and improving your engagement—two important metrics for running and creating a sustainable business.

 

As you can see, the key to list segmentation is to ensure the right emails are being sent to the right people to achieve your email marketing goals better. If everyone receives the same emails and you ignore primary information about your target audience, you are likely not communicating to them effectively enough to produce results.

 

 

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Five Common Email Automation Flows to Implement

Email automation flows are exactly what they sound like. It is a set of emails sent automatically to subscribers to streamline and enhance your email marketing process. Automation can be set biased on time or a certain set of events, such as signing up for a newsletter.

 

Automation will send them a welcome email. It will also ensure they receive the other emails in the series consistently. What’s more, is it can better segment your list to target and refine your communication to see better results and conversions. It would be impossible and highly time-consuming to send each email yourself, which is why email automation is key.

 

Here are five common email flows to implement in your email marketing strategy:

 

Welcome Email Series

First, establish the connection with a welcome email. If someone subscribes to your list, you should never neglect the opportunity to say hello and thank you for joining the community. They need to know at first contact what to expect and when to expect it.

 

Abandoned Cart Email Series

This is a straightforward reminder crucial for e-commerce businesses that send reminders to customers’ inboxes that they left items in their cart to purchase. Often times this is a great opportunity to incentivize your customers to continue with a small discount.

 

Personalized Discounts

Asking for a birthday, anniversary, or other personal information is a great way to set up an automated series personalized to that specific subscriber. Then, when their birthday or anniversary comes around, you get the opportunity to make them feel special by recognizing their special day.

 

Post-Purchase Series

This is a set of emails sent after a subscriber makes a purchase or follows a certain call to action. This shows that you appreciate their business and hope to continue to provide value to them. It also ensures they use the products or services correctly to maximize their usefulness. This is also a great time to ask questions and give feedback to establish your trustworthiness and credibility further and improve your customer experience.

 

Value Drive and Educational Email Series

Also known as lead nurturing content, this is a series of emails that focuses on further building a connection with your subscribers to keep their interest and understanding about your business, products, or services. The more education and value you provide your subscribers, the more likely they will become loyal customers.

 

Remember, automation is there to keep you consistent and help reduce tedious and mundane work. It does not mean you can let it go and ignore it. If you want to crush your email marketing goals, always keep track of the results and test new automated series to see which ones your readers like the most.

 

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How to Write a Lead Nurturing Email Campaign

One way to grow a loyal audience with a strong relationship that understands your business value is through lead nurturing email campaigns. These are personalized and automated emails sent to subscribers throughout their journey with your business.

 

It is designed to maximize the potential of your email list and to ensure its sustainability. It’s about not neglecting the leads you worked so hard to get in the first place. Statistics show that it costs a lot more time and money to find new leads than to nurture those you already have.

 

The following are a few examples and tips to creating lead nurturing email campaigns:

Start with a Welcome Email Series

The moment someone opts in, you should thank them and introduce yourself. This is also a great moment to encourage them to reply by asking them a few questions about themselves and what kind of problems they are dealing with. This opens up the relationships and gives them a basic overview of your value and business goals. Make the reader feel like they made the right decision to opt-in.

 

Create Weekly and Monthly Newsletter or Updates

Keep your readers up-to-date on trending topics, news, and updates within your business and industry. Please don’t use these messages to sell. Instead, use them to educate and get your readers more engaged in other communities such as your Facebook Group. Tell your audience about new products or services you are working on and any additional valuable information they can use.

 

Send Segmented Promotional and Educational Campaigns

Use birthdays, anniversaries, and other important dates and information to your advantage. List segmentation allows you to send more personalized messages and education to those who care about your content. It also allows you to tailor and target your message better as no two readers will be the same or on the same buyers’ journey.

 

Always include a Follow-up and Way to Reply or Engage

Send emails that ask for some feedback and a way to engage further or reengage your subscribers. Invite them to other social media pages or tell them to reply to the email. The replies you get can ensure the content you create is valuable and solves their problem.

 

Don’t let all the hard work of finding your email subscribers waste with these lead nurturing tips. Instead, learn to enable them through the email marketing journey to maximize your results and success better. Don’t be like the average forty-eight percent of salespeople who give up or fail to follow up after the first initial contact.

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The Three Keys to Optimizing Your Email Content

Maximizing your profits and effectively communicating to your audience is required today to be successful in business. Without quality content, email marketing would be dead. Without content to engage with, there would be no reason to use it as it wouldn’t correctly engage, educate and persuade your audience. Without it, you can’t convert them into paying or loyal customers. Therefore, you need to learn and understand how to optimize your email content to maximize your email marketing success.

 

The following are the three key pieces required to optimize your email marketing funnels fully:

 

Value-Driven

The point of emails is always to find ways to educate and add value to your subscribers’ life. Education is the best way to persuade or direct your audience to make a purchase. You don’t need to and shouldn’t constantly be selling to them. In fact, if the title looks like an obvious sales pitch, they are unlikely to open.

 

Only about one out of every four sales emails is opened. However, if your readers know that they will gain value every single time they open your email, they won’t want to leave. They understand that you need to sell products or services at the end of the day to see a return on investment. If they find value in your content, products, and services, it will come around. In other words, don’t make sales your only point of focus.

 

Engaged and Personable

All content should be engaging and personable. This means your readers feel like they are talking to a human and are forming a deep connection. It inspires or drives them to take action and makes them feel more involved or important while reading your email. The more interactive and humanized the content, the more trust, and credibility you establish that grows your audience and conversions.

 

Personalized

You may feel like you can’t write. But the truth is if you simply write as if you are talking to a friend or loved one, you’ll do better. Write how you speak and edit later. A natural conversation with automated personalized features like adding their name goes a long way. Not making an effort to use personalization will be obvious to your subscribers. When you don’t personalize, you make your readers feel unimportant and that you are only there to get something from them instead of providing value in return. Personalization shows you value them as an individual and strengthens the customer experience and relationship.

 

Be sure to follow these three keys to optimizing your email content if you want to see more conversions. Increasing your click-through rate and return on investment is reliant on valuable, engaging, and personalized content. Commit to always getting to know your audience, tracking your metrics, and asking for feedback to improve your content and increase your email marketing success.

 

 10 Content Marketing Tips for Email Marketing Success

 

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Important Email Marketing Key Performance Indicators to Track

When running an email marketing campaign, you must perform audits to ensure you get the most out of your time and effort. One of the key steps to running an email audit includes keeping track of vital key performance indicators or KIPs and metrics. These metrics allow you to pinpoint areas you need to improve on while also highlighting where you excel to improve your overall email marketing conversions and communication with your audience.

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Here are five important email marketing metrics you should be tracking:

 

Email Delivery or Bounce Rate

This is the rate at which your emails are delivered to your customers and make it to their email box. You want to keep track of this to ensure you have corrected and updated information on your leads and that your internet service provider is safe and secure to prevent rejection. This can be improved by using double-opt-in forms and authenticating your email address.

 

Open Rate

This number indicates how often your subscribers are opening your emails. An open rate of twenty percent or higher is a vital goal to maintain, as your email marketing goals can’t be achieved if your subscribers don’t open your emails. In addition, be sure your opt-ins are targeted to the right audience and that your titles are crafted to hook in and persuade your readers.

 

Click-Through Rate

Click-through rate or CTR indicates that your subscribers are clicking the links or call-to-actions within the email copy after opening it. It is recommended to keep your CTR at four percent or higher to see proper results. CTR can be improved by enhancing the copy and call-to-action.

 

Click-To-Open Rate

A highly undervalued metrics that gives you a clear indication of how well your content is performing. It measures the number of unique clicks by the number of unique opens to determine how unique or interesting your content is to your subscribers. This metric can vary and should be around twenty to thirty percent, if not higher, if you truly know your audience and develop amazing content. Getting to know your audience and keeping up with the latest industry trends work together to help you produce better email copy.

 

Unsubscribe Rate

This rate shows how many people have unsubscribed or removed themselves from your email campaign. If your unsubscribe rate is high, this can tell you a few things. Either you are sending too many emails, not enough emails, or the content is poor or not up to expectations for those who chose to follow from the opt-in form.

 

Don’t neglect or ignore your key performance indicators. As you can see, metrics provide a lot of information to help you make good choices. If you know what the numbers mean and how to read them correctly, the data will help you. For example, proper click-through rates, low bounce rates, and high conversions are essential to email marketing success.

 

 

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Six Secrets to Creating the Perfect Email Funnels

Email marketing has by far one of the largest returns on investment compared to other forms of marketing. However, that doesn’t mean it is straight forward nor will you see results just because you have a campaign set up. Like most things in life, there are important rules to follow to get to success.

 

Here are the six secrets to creating a powerful email marketing funnel:

 

Lead With Your Goals in Mind

Better Goal Setting Tips for Maximum Productivity

Before you develop any content, you need to know what your marketing goals are. For example, do you need more exposure to increase your sales, or are you hoping to educate your audience more? As you can see, these are important questions, so you know exactly what type of information you need to create and how to develop the right call-to-action to see proper results.

 

Add Readers to Multiple Sequences and Segments

Remember, many of your readers will be on different journeys. Some will be brand new, and others will be avid users of your products. Meaning they shouldn’t be on the same email sequences or segments. Likewise, if you have multiple products, they may not all be interested, making segmentation important. Welcome emails, abandon carts, or re-engagement emails are a few different examples.

 

Keep Your Content Funnels Varied

In other words, don’t just sell to your readers. Make sure there is a mix of value, promotional and fun. If every email you send to your readers encourages them to buy something, for example, your audience is more likely to be turned off and eventually unsubscribe to your email campaign.

 

The best policy is to lead with generosity. You don’t need to make a sale after every email you send. Providing value without anything in monetary return is often time the best way to see success. This is what establishes your credibility, trust, and awareness as a brand that eventually works together in return on profits.

 

Take Advantage of Your Titles

Titles are the most important part of the funnel. Sure, you need their email address; however, just because you have it, doesn’t mean they will read it. So you still need to work to capture their attention. In fact, you will want to create more than one and then test them on different readers.

 

Test Your Funnels

Nearly 47% of marketers, in a HubSpot “Ultimate List of Marketing Statistics for 2021” report stated, that they test different titles to see which ones perform the best. Some key aspects to keep in mind when developing your titles include clarity, urgency, curiosity, and relevance. In other words, make sure they know what they will get but don’t give too much away. Then be sure the copy or email you present to them satisfies the expectations of the title.

 

Focus on Retention

You got the sale, but that doesn’t mean the work is over. You must further nurture and inspire your customers to keep them interesting and to come back. One sale won’t lead to sustainability.

 

Be sure you get the results you need from your email marketing campaign by following these six secrets to creating a powerful email marketing funnel. As long as you have the secrets and take action, you will see the results in no time.

 

 

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Influencer Marketing Software Platforms to Utilize

You may feel slightly overwhelmed about finding the right influencers. After all, there are many blogs, vlogs, and channels, and platforms out there to search. But have no fear. You don’t have to search through the platforms on your own to find the right influencer, and you can instead use one or more of these options to help you find the right influencer for your business:

 

  1. Upfluence.com – This platform offers many tools for you to use to find and run profitable influencer campaigns. They keep track of each influencer you work with, manage payments, and even offer many tools for helping you measure campaign results. You can search for and work with many influencers using this tool with ease.

 

  1. Grin.co – This influencer marketing platform is built for e-commerce sites and offers search, discovery, relationship management, campaign management, and more through their platform. If you care about building relationships with your influencers in a trusting and authentic way, Grin.co will help.

 

  1. Influencity.com – This software is focused on managing many influencers for your marketing campaigns. They have a list of over 75 million influencers in all genres, and they are updating their database every single day. In addition, they offer a full CRM, content management, and more.

 

  1. Izea.com – If you want to do sponsorship marketing, this platform will work for you. You can contact marketers who wish to promote your offers for income. Just create a profile page today to find out how it all works.

 

  1. Linqia.com – Go to the next level with this influencer marketing software. You can run campaigns, communicate with influencers, compensate them, and so much more using this software.

 

  1. Theshelf.com – This software helps match social influencers with brands who want to collaborate on promotions. This is more useful for vloggers than bloggers who have a large audience.

 

  1. Awario.com – This tool is useful to help you find influencers who are already talking about you, your competitors, or a generic search term you choose. You can locate opportunities that already exist and put your products right in front of them.

 

  1. BuzzSumo.com – This software is top of the line for influencer locating, managing campaigns, and more. Whether you need content curation, a competitor analysis, or more, you can have it here.

 

  1. HypeAuditor.com – This is one of the better tools to find the influencers you need to run campaigns. Plus, there are many features that other options don’t have. For example, it’s a super-powered AI Instagram authenticity checker and more.

 

  1. NinjaOutreach.com – This blogger outreach software can help you grow your business online by allowing you to prospect, build relationships, analyze, and track metrics and watch campaigns too.

Sales Automation Tools and Tips

Before you start looking for the right influencers, set up a checklist with the desired criteria for the influencers to meet before using them, that way, you know what you want before you start looking.