email messages Archives - Barbara Genest

Email funnels are a set or series of marketing materials that inspire your audience to do something—most of the time in the form of a purchase or to benefit your company in some way. Your emails provide value that persuades your audience to purchase your products, follow your social media pages or become a loyal audience and customer.

At the start of every email, the funnel includes an opt-in that gets your audience’s attention and trust in exchange for their email address. Then once you grab their information, you can start going down the email marketing funnel through well-timed and targeted emails. These emails should be full of information to establish your authority and trust further.

Then you can lead your readers right out of the funnel to your landing page to hopefully turn them into brand-new customers. Lastly, the funnel repeats, or the reader is thrown into a new funnel to further continue the process in the hopes of a repeat purchase. The email marketing funnel never truly ends, as you should always be nurturing your readers and create new and interesting sequences to establish their loyalty.

As you can probably tell by now, email funnels are powerful because:

They Solve a Problem

Your audience is readers because you provide some value for them. You solve a problem in the form of entertainment, education, comedy, or more. It all depends on your niche and why you are starting an email funnel campaign in the first place.

They Are Personal

While you may be sending the same email to many readers, that is not how they see it. It goes directly into their personal email, and frequently they are reading it alone. Even better, it is personalized to them. Making them feel special, important, and connected with your brand. Allowing you to provide more value and then more easily convert them into paying customers.

They Create Brand Awareness, Trust, and Credibility

Emails are another great way to provide your audience education and resources, further increasing your industry’s brand awareness, trust, and credibility. The more you communicate to your audience, the more they get to know you and trust your authority, especially through quality content that solves a problem.

As you can see, if you want to build a loyal audience while turning them into paying customers, then email marketing funnels are a must. In fact, if you are not convinced yet, then it’s important to let you know that many businesses often see a return of forty-eight dollars for every one dollar they spend on email marketing — making it by far one of the most affordable and easiest ways to market and boost your sales.

Work On Your Funnel Each Week And Continue To Branch Out

Whether you sell physical products or hours and services, automating as much as you can of your entire sales process and inventory, if needed, will save you tons of time. When you save time, you’re saving your most valuable and irreplaceable resource, but more than likely, automation will also save money.

Understand Your Buyer’s Journey – Every business type who has a buyer can learn what they do to make a business decision. Most buyers go through a process from awareness to delight, and it’s your job to know what the buyer’s intent is so that you can deliver just the right information at the right time to advance sales.

Stop Doing Repetitive Work Manually – If it can be automated, stop doing it yourself. There are too many ways you can automate things today that fit any budget for you to keep doing everything like file creation, backups, and inventory tracking. If you continually need to transfer customer information to another system, find a way to automate using Zapier.com or another option.

Provide the Right Information to Your Stakeholders – Ensure that anyone who is interested receives information that they need to make decisions in a self-serve manner. This can be via internal documentation that you provide access to based on their place, such as Trello.com or Basecamp.com. You can assign access based on who they are. For example, the customer of product A gets access to information, groups, and help about product A.

Empower Customer Care – If you hire customer service personnel or use a chatbot, empower your customer care to make sales when it seems like the right thing to do, depending on the conversation. You can even set up your chatbots to do it.

Empower Your Customers – Let your customers care for themselves with self-serve information and AI chatbots so that you don’t have to answer repetitive questions, and they can help themselves.

Create the Right Email Messages – Every product that you create needs certain email messages set up right away. You’ll need a series for all stages of the buying journey, from awareness to delight.

Get the Right Software – It depends on the types of products you sell, but many shopping carts have inventory management included in the system. The most crucial factor is to get the right software for your needs and not try to make bad software work for you.

Automating your sales process may only involve setting up a landing page, a freebie, and moving them to your email list so that you can teach them information, make offers, and move them through their buying journey faster. But if you sell physical products, you probably want to keep track of how many you have available to buy—the same thing with the hours you sell for your VA business. If you’re a service provider, keeping track of what you’ve sold will ensure you don’t oversell but also ensure that you meet your goals.