Tag: email sequence

Posted on

Seven Tips to Optimizing Your Email Onboarding Sequence

The email onboarding sequence or acquisition process is the first and most crucial step to email marketing. Obviously, without leads or email addresses, you can’t properly communicate or market to them. However, acquiring your leads is far from the only requirement to creating an email onboarding sequence. Onboarding sequences also involve the steps between being a new subscriber to becoming a veteran or hopefully a loyal customer and, in turn, leading them down their next email sequences.

 

Here are seven tips to optimizing your email onboarding sequence

 

Always Start with A Confirmation

This is vital to ensure the deliverability of your email. Often, subscribers fill in the wrong information; however, a double-opt-in form where the reader must confirm their address reduces this chance. A confirmation is also a great way to personalize your introduction and further excite their interest.

 

Focus On Benefits Not Features

When subscribers first join, show them the benefits you promised in the opt-in. Don’t just list features. Provide real value. Give them instant satisfaction by joining your list with hardly anything in return.

 

Develop Inactive and Active Reader Sequences

Be sure to segment your list in terms of their behavior and how they respond to your emails. Especially the first few. If they don’t click them, they should be moved into different sequences or emails to persuade their interest further. This way, you know every email you send can accomplish its goal more effectively.

 

Use Call-To-Actions to Accomplish Your Goals

Lead and end every email with a call-to-action. Show and tell your subscribers what you need them to do in exchange for all the valuable content you provide through email. Make them clear and straight to the point. It is also important to note that call-to-actions with buttons and graphics convert better than those that don’t.

 

Be Fun and Engaging

Personalize and humanize your content. Speak to them as if you were talking to a friend, not a business lead. You want to focus on growing their trust and show them that you are worth the time and effort. Invite them to other platforms or ask them to reply to your email to get them to interact, engage and feel connected.

 

Keep It Short and To the Point

Your email copy length should be around 125 to 250 words or so. That’s right, and your emails should be pretty short. You don’t want to offer too much information all at once. Instead, each email should guide them along short and different journeys that all work together to share a similar message or goal.

 

Provide Generous Incentives

Make it even clearer to your new subscribers that you value their time by providing earlier and generous incentives that align with your call-to-action.

 

As you can see, the onboarding experience is more than just acquiring new subscribers. It’s about teaching them about the value you have to offer and what your company is about while also proving it. Finally, it’s about exceeding their expectations and giving them a great experience to transition into a loyal customer and subscriber.

 

 Lead Magnet Mistakes to Avoid

Posted on

Four Tips to Creating an Effective Email Sequence

An email sequence is a set of emails sent to specific groups of subscribers or readers on your list. These sequences are either trigger-based or time-based. Trigger-based usually means particular sets of criteria such as demographics or behaviors that your subscribers perform will automatically send emails in the order you set up.

 

A few of the most common behaviors include their browsing behavior, paying customer or downloading your content. Time-based can be a certain number of days after a purchase, the subscriber’s birthday, or anything based on any amount of time passing. Triggering a thank you or welcome email right after opt-in or purchase is another email of time-based sequences. These criteria should be set depending on your niche and email marketing needs. However, the way you craft the material is vital to your overall success.

 

These tips will help you develop compelling email sequences:

 

Outline Your Purpose

First, you must know your goal, and in order to do that, you must know your audience, including the kinds of problems they are dealing with. Second, what is the overall purpose of sending and creating the email sequence? Don’t just create an email sequence because you know it is the best marketing strategy out there. It helps if you have a clear goal and understanding of the email sequence too.

 

Perfect Your Title and Subject Lines

Your titles are important to increasing your open rate. This metric allows you to keep track of how your content or emails perform in front of your subscribers. If your open rate is not what you want it to be, it is likely due to your titles or subject lines. Make sure they are relevant, short to the point, and have your most important keywords in the beginning for a few quick tips on creating the right email subject titles. While they may be short, you don’t want them to be boring or crowded with too much information to look like a spam email.

 

Always include a Call-To-Action

For every goal you set, there should be a separate call-to-action that helps you to achieve it. But, again, make sure it is easy to understand, complete and obvious to your reader.

 

Be Specific, Clear, and Educational

Keep each email straight to the point, and don’t make it too long. Always use your email as an opportunity to educate and provide value to your customer. The point is to exceed the expectations from the start to gain their trust and commitment. The more educational content you provide with accurate information that helps your subscribers, the more likely they will trust your authority and establish your credibility.

 

Be sure the time and effort you put into your email sequence are worth the investment. Follow these tips to craft an effective email sequence to see the return on investment you need and achieve more email marketing goals.