Tag: engage

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Six Steps to Creating an Engaging Social Media Marketing Strategy

Social media marketing is a broad term that refers to social media platforms to promote a product or service. A social media marketing campaign combines online and offline activities undertaken by an organization to promote or market its products or services over social media channels. It integrates traditional, digital, and mobile marketing approaches to encourage brand awareness and market penetration.

 

Here are six steps to creating an engaging social media content marketing strategy or campaign:

 

Step One: Determine Your Social Media Marketing Goals

It is essential to figure out your social media marketing goals before writing a plan. What are you trying to accomplish? Are you looking for more followers, or are you trying to sell more products? Figuring out your goals will help you think of the best strategies for meeting those goals.

 

Step Two: Pick the Right Social Media Platforms

Choosing the best social media platforms for your campaign is important because not all platforms are created equal. For example, Facebook can post up to 2,200 characters, whereas Twitter has a limit of 280 characters. Therefore, it’s essential to find the platform that suits your and your audience’s needs. This can be done by researching and understanding the demographics of each platform and how it works.

 

Step Three: Plan and Develop Unique and Valuable Content

A social media marketing campaign needs valuable and unique content to impact your audience. The best social media campaigns are interactive and engaging and produce content worth sharing. When you create and share original, interesting content with your audience, you can attract more followers and influence more people.

 

Step Four: Create and Follow a Content Calendar

The content calendar is one of the most important tools for any marketing campaign. It will help you know when to post to social media, create blog posts and other content, and provide an effortless way to track your progress towards your goals. Tools such as HubSpot, Loomly, and Trello make creating content calendars easier and more effective.

 

Step Five: Share and Promote Your Social Media Content

Once you have your content ready, share it and get it in front of your target audience. Be sure to include hashtags and other supporting details or platform features so your audience can find your content.

 

Step Six: Analyze Your Performance and Metrics

Finally, the most major step in social media marketing is to monitor your analytics. This includes how often people engage or comment on your posts or how many times they share them. Without engagement, you likely need to make better content.

 

Creating a social media marketing strategy is key to finding more of your target audience. In addition, it is an affordable and straightforward way to build your brand and become an expert within your industry. With these six steps, you can be sure the work you put into your social media campaign achieves the goals you need to be successful.

 

 

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Three Important Brand Community Practices to Follow

A strong brand community increases your reach, business revenue, and loyalty. However, to achieve these benefits, you must nurture, support, and commit to providing value to it. Only when you do the right work for a community can you expect anything positive in return – adopting the common practices that many find success in can get you started in the right direction.

 

Here are three important brand community practices to follow for increased member satisfaction and success:

 

Listen to and Engage with Your Target Audience

 

Everything you do in your business is about ensuring you’re reaching your ideal audience. The only way to be sure is to actually listen to and engage with your members in a deep way that ensures you find out the information you need to help them most.

 

While you can outsource to a community manager VA to get help with your community, you are the one who needs to show up occasionally to engage with the target audience because it will make them feel like VIPs that you take the time to be with them.

 

Address the Needs of Your Audience

 

Once you realize what your audience really needs, it’s time to address those needs with your messaging, education, products, and services. Everything you do is designed to provide solutions to your audience to help them solve their problems as easily as possible.

 

Use analytics, surveys, questionaries, freebies, engagement, contests, and more to determine what gets your audience’s attention based on the information and data you collect. The data you collect will inform you what their needs are and help create amazing content for them.

 

Choose the Right Platform or Community Structure

 

Today, community-building platforms are ubiquitous. Because of this, you can choose your perfect community to help you promote your business to a captive and interested audience. It really just depends on your own criteria. Do you want a message board that can be threaded? Do you have concerns regarding using the technology? Do you want to allow your members to make in-platform purchases? Do you want the ability to accept uploads or provide downloads? Whatever it is that you need to deliver to your audience is out there.

 

Write down what you need in a community, and then compare your needs to what’s available. You can always start easy with a Facebook Group, but there are many other options. Don’t assume all the different options are too expensive. Facebook may be free for you to use, but there are compromises to using anything free, just like there are compromises to be made even if you pay for a platform.

 

Many brands can get a community started easily; however, keeping it organized, engaged, and beneficial to your core audience is where many fall through. Not following or incorporating these top three community practices will only lead you down one road: failure. Adopt them today to build the brand community you want to achieve all your goals and more.

 

 

Community Engagement is Key to Growing Your Business

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Four Easy Steps to Creating a High-Converting Email Funnel

Crafting the right Email funnels is an important marketing strategy to understand if you want to maximize your profits and better communicate and engage with your target audience. While it may be hard to believe, email marketing still outperforms social media by nearly forty percent more. Not only does email marketing generate more revenue, but it is also more productive as it is three times faster.

 

Here are the four easy steps to creating a high-converting email marketing funnel:

 

Step One: Lead Generation

The most crucial step to creating a high-converting email funnel includes your brand awareness and lead generation. Next, you need to create an acquisition process that draws in your target audience. This consists of an opt-in form and incentive to get their information and start them down the email funnel. Once they are opt-in, they can then be segmented as a new subscriber and receive welcome content and other further information.

 

Step Two: Nurture Content

The next step is to further build their interest with lead nurturing content. Content that teaches them about the products or services and has less to do with promotions. Lead nurturing is about building a stronger relationship with your customers to keep them around long-term. It allows you to learn your audience better and form a deeper connection to craft engaging content and leads to more action.

 

Step Three: Content Persuasion

Once strong relationships are built with your readers, you want to persuade them further to make a certain decision. This is where the promotional content begins to flow or stream into your sequences to convince your readers to make a purchase and become loyal customers. Be sure you always include an easy and obvious call-to-action, so your audience knows what to do. Your click-through rate depends on it.

 

Step Four: Engage and Follow Up

Nurturing your leads never stops. The step keeps going as is required to keep their interest and see more conversions. Even after your readers purchase, you want to follow up with them and keep them engaged. Send thank you emails and invite them to other groups or platforms that teach them how to use your products or services even better. The more places and ways you can keep your audience engaged, the better and fewer chances for them to unsubscribe or become disinterested.

HBA Funnel Builder…

Following these steps ensures you have everything you need to create high-converting email funnels. A great marketing strategy to learn to get the highest return on your investment that costs little to nothing to get started.

 

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