Tag: Focus

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Email Marketing: What You Need to Make It All Work

When you think about building an email list, it can get overwhelming thinking about all the technology you need to work together to make it all work. Keep in mind that some of the systems are redundant, and you may not need all of these, but you will need the following:

 

  • A website – What platform will you use to build the site? You can choose self-hosted WordPress, or you can build your website another way. Know how all the technologies work together. For most needs, self-hosted WordPress will work great.

 

  • A website host – Pick a website host that will work with you based on your needs. Remember that bigger is not always better. But you want the host to have a good reputation and provide excellent customer care. If you’re a newbie, you may need hand-holding – in that case, a good choice is a host called Mom Webs.

 

  • A social media presence – Create social media accounts on platforms your audience likes to use. Update it often with relevant information and content for your audience. Choose at least the top three that your audience likes to use. Consider using automation via software like Hootsuite.com too.

 

  • A targeted and compelling freebie – You may need or want more than one freebie that you create based on where your targeted audience member is in their buying cycle.

 

  • A landing page or sales page – Treat your freebie as you would any product you’re going to sell to your audience. Create a sales page for it so that your audience knows the benefits of getting it. While you can build a landing page using a standard WordPress new page, using software like HBA Funnel Builder is also very helpful and makes it quick.

 

  • An email autoresponder service – You must have an autoresponder such as Aweber.com, Drip.com, or Get Response (or others) to deliver the messages to your subscribers. Don’t be tempted to use your own website and private email because these services are more secure and work better.

 

  • A place to store downloads – You may want to use your own server, or you might want to invest in a better system that is more secure like Amazon S3 to store your freebies and products safely.

 

  • A way to deliver the freebie – You don’t want to attach your freebie to the email. Instead, you’ll want to create a download page or use an automatic system to help deliver it, track it, and segment your audience with it.

 

  • An email marketing sequence of messages – You’ll want to create an email sequence to welcome your subscribers based on the freebie they download or the product they buy and add information to guide them in their choices in the future.

 

To choose which technology you’re going to use, it’s essential to understand what your business stands for, what your budget is, and what you plan to do in the future too. Choosing systems that can grow with you is important.

If you missed yesterday’s Blog Post you can read it here:  Choose Your Email Marketing Technology Carefully

 

 

 

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Choose Your Email Marketing Technology Carefully

Once you know who your audience is, fully understand your reason for being, and know-how the products and services you recommend benefit your ideal customer, then you can work on choosing the right email marketing technology that will work for you today and into the future as your business grows.

It has been proven time and time again email marketing does work.

 

To choose the right technology, ask yourself the following questions:

 

Does the Solution Fit My Budget?

 

It’s hard to budget until you explore the various offerings regarding email autoresponder and email marketing technology. However, when you set your budget, understand that this is an investment in your business and an important one.

 

As they say, “the money is in the list,” and with a 38 to 42 dollar return for every dollar you spend, this is not a joke. Set a reasonable budget but realize that this is going to be one of your biggest income earners too.

 

What Reputation Does the Software Have with Users and Others?

 

Always check the standing of the software company before using it. Just because it exists doesn’t make it useful. It’s also best to choose a well-loved software that’s been around for a while to avoid having to deal with bugs and issues. If many people in your industry and niche use it, it’s probably a good choice.

 

What Is the Deliverability Rate Advertised?

 

The email marketing provider you choose is vital because it’s a trusted system by your customer’s email providers. If they cannot get your emails or they all go to spam folders, you won’t get very far.

 

Can I Integrate the Software with My Current Technology?

 

If you already have a website and other technology that is important for your business, can this technology be used with what you already have? It’s important to understand what it works with so that you can get the most from the solution.

 

Does the Software Allow for Audience Segmentation?

 

This criterion is something you cannot get by without. You need to be able to automatically segment your audience based on when they sign up, what they sign up for, or where they sign up for your list.

 

email marketing

 

Can I Set Up Automation Based on Subscriber Behavior?

 

In addition to segmentation based on what the customer downloaded or consumed, you should also segment your subscribers based on their behaviors. For example, did you send a survey to your email list? The people who answered should be segmented from those who didn’t.

 

Are the Terms of Service Compatible with My Business Model?

 

I realize the terms of service are probably long, but you need to know if it’s within the rules to use this software the way you intend to use it. For example, if you recommend any products you did not create via a unique coded affiliate link, some providers don’t allow it. It would suck to do all that work, build a responsive list, and then get kicked off the platform.

 

Will This Choice Grow with My Business?

 

You may not need all the features of the technology when you first get started but trust me, you’ll need many of the features later as your business grows. You want to choose the best system you can based on the ultimate goal of your business growth, not where you are now, because switching systems isn’t as easy as you may think, and you’ll lose list members in the process.

 

Can I Figure Out How to Use It?

 

The final issue is, can you figure out how to use it enough to use it now? You can hire an expert in the product to run it for you, but it’s always a good idea to understand it a little bit. The trials can help you determine if you can figure it out enough to get started.

 

Don’t be afraid to try a few low-cost or free trails but keep in mind that they can be limited until you get the full version. Using free versions for business is not recommended, no matter how long they let you do it. Invest in your business, and others will be willing to invest in you

Engage with customers

Stay in touch with your customers and potential clients with targeted online communication that converts.


 

https://www.getresponse.com/?a=bgenest

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Develop and Create a Mission Statement for Your Business

One way you can connect with your audience and ultimately build an email list full of potential customers who need your solutions – is to be very clear about what your real mission is. If you’re unsure what your mission is, it won’t be easy to communicate it to your audience.

Purpose of Life

Therefore, before you get started creating and building your email list, you need to take the time to understand your purpose. It helps consumers separate you from the competition at a glance. Because remember, you want subscribers who want what you’re offering, and the key to that is to know what you stand for.

 

Your mission statement explains what you do, who you do it for, and why you exist, what makes you different. The elements of your mission statement include the value you offer to your customers (and even your team), explain who they are, and let them know why you and how you are different from the competition.

 

The mission statement should be to the point. You only need a few concise sentences to get your point across. However, you do want to think long term and include your big ideas so that your mission statement is not just relevant now but in the future. However, it’s always OK to improve your mission statement over time as you learn more.

 

Let’s look at a few mission statement examples you may already be familiar with to help you get your creative juices flowing.

 

  • LG: Life is Good: To spread the power of optimism

 

  • Patagonia: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

 

  • Chick-Fil-A: Be America’s best quick-service restaurant. To glorify God by being a faithful steward of all that is entrusted to us.

 

  • TED: Spread ideas.

 

As you can see, a well-crafted mission statement not only focuses on the direction you want to go with your business, but it helps provide boundaries that help you make good decisions. For example, if you are offered something or are creating a new product or service, you can look to your mission statement to ensure that it fits with your business or not.

 

To ensure that your mission statement does what you need it to do, remember to include your target audience, the product or service results, and why this product or service is the right one over the others. As you work through creating it, you can cut extra words and perfect it as you go.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

 

 

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Get Business Education: Know and Understand Your Offers

It’s not uncommon for a business owner, especially a small mom and pop business online, not to fully understand what they are really selling. If you think you’re selling website design, content writing, and customer service, for example, you may go into discussions with your customers on the wrong foot.

 

As you get to understand your offers more, you’ll end up:

Educate

Increasing Enthusiasm

 

When you know your offers and what they will do for your audience backward and forwards, you’ll not only be more enthusiastic when you speak to your customers and audience, whether by blog, vlog, or in-person that you automatically increase theirs too because enthusiasm is contagious.

 

Developing More Confidence

 

When you know what your offers are and what they really mean to your ideal customer, you’re going to exude confidence when you talk about your offers. Not only that, your audience will feel a lot more confident about you too.

 

Becoming a Trusted Expert

 

When you can answer questions quickly, people start to trust you a lot more. They’ll see you as an expert in your field and turn to you when they need help. This happens because you can answer any question about your product or service in a way that helps the customer choose.

 

Calming Fears

 

Knowing everything about your products helps you not only be less fearful as you promote your products and services, but it reduces the fear of your customers too. They start to trust that spending money with you is safe because you’re so knowledgeable.

 

Helps Overcome Objections

 

When you know your products inside and out, you also know what objections your ideal audience may have in their mind. You can answer them immediately without reservation because you know your stuff.

 

Keeps You Ahead of The Competition

 

Your competition will always be on your heels (or you on theirs), and that’s okay. It will keep you above everything if you pay close attention to the details about your products and services.

 

You’ll Recognize the Gaps Sooner

 

When you are real with yourself and your audience about what your products do and don’t do, it’ll let you figure out your own gaps sooner so you can create even more wondrous products and services or recommend great solutions that others created already, becoming an amazing resource to your audience.

 

Remember that what you are selling is a lot deeper than virtual assistant services. You’re really selling the benefits of your virtual assistant service, and it’s imperative that you fully grasp what they are. You may be really selling, from the customer’s perspective, time-freedom, expertise, courage – it just depends on your product, but the more you can identify, the more you’ll be able to help lead your customers to purchase your offers.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

 

 

 

 

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Create Customer Personas or Avatars Based on The Buying Journey

Once you get to know your competition and customers, it’s time to create customer personas or client avatars. The process of developing customer personas will help you develop targeted products, services, and content that resonates with your audience. To create your customer personas or avatars, follow these steps.

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Identify Their Goals and Values

 

Just like you and your business have principles, morals, and values for which you stand, so do your customers. The customers you choose must share a moral center similar to yours. Not everyone has to be exactly the same as you. For example, even if you’re Catholic, not everyone needs to be Catholic because you are, but more than likely, they’ll resonate more with your content, products, and services if they notice a way that they relate to you.

 

Find Out Where They Get Their Information

 

Where people get their information to help them make choices is very important. Knowing what is important to them in terms of sources and other information can help you more fully develop your customer persona or client avatar. For example, if they like hanging out on an online magazine community area, that informs you that you may want to advertise there.

 

Know Their Place in Their Buying Journey

 

A buying journey is simply the steps that the customer takes to work their way through your information and offers to finally make a purchase. In most cases, they first become aware they have a problem, then consider and evaluate the solutions. Once they do that, they make a purchase, then afterward, their journey continues as a customer into the delight and, eventually, the advocacy phase.

 

Determine Their Demographics

 

An important bit of information about each of your customers is their demographics. Understanding who your customers are can assist in product design, and customer service offers, and so much more. The demographics of your ideal audience is essential for helping you figure out how to create the most targeted marketing methods.

 

List Their Pain Points and Challenges

 

As you study your audience, notice the things they talk about that are keeping them up at night as it relates to your expertise and niche. These are the pain points you need to try to solve for them. You can back up and choose an early pain point or challenge to address in your freebie that is right before these meaningful solutions for their major problems too.

 

List Potential Objections

 

The other thing you may want to include in your customer persona is their typical objections. This will help you answer those objections in your sales pages and include them in your products and services.

 

When you know your customers, you’ll be able to figure out the best places to market and advertise, what types of ads will get a response, the type of tone you should use, the words or vocabulary you should incorporate, and it’ll help you develop a cohesive story to use in your marketing campaigns. Set your goals, choose the persona you want to communicate to, and laser target your content based on that information.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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10 Ways to Get to Know Your Audience Better

The only way you or any business owner can truly be successful in attracting their target audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process, causing issues with finding an audience for your product.

Get better

 

Instead, focus on who you want to serve before you do anything in your business—knowing who you want to serve and why will help you fill your email list with people who are ready to buy from you. These ten ways to get to know your audience better will inform products, services, and even the words you use to communicate to them the value you offer.

 

  1. Research Your Industry – When you first start, you need to know what industry you are in. Those industry metrics will help you know where you can start making goals and setting standards in your own business. Look at business organizations, associations, and nonprofits to help you do the research both online and offline.

 

  1. Study Your Competition – Even if you don’t have the first customer, you can get to know your audience by studying your competition. Participate in their groups, join their email lists, and network with their customers for the most traction into getting the right information about them. When you become part of the community, you’ll get so much more inside information.

 

  1. Create Customer Personas – As you get to know your audience, create customer personas that match the person you’re directing the information to. You may have many client avatars or personas based on the customer’s buying journey.

 

  1. Monitor Engagement – An enjoyable way to get to know your audience is to participate in their social media engagement and discussions. Social media should be a two-way conversation that helps you get insight into their deepest fears so that you can help them.

 

  1. Ask Them – Once you’ve identified precisely who you want to market to, you can simply ask them questions about what they want and need when you’ve incorporated yourself into their communities. You’re going to get far more insight when you participate and network with your audience.

 

  1. Do a Test to Determine Interest – Another way to check if you have the right audience is to generate a test of some kind. Create a checklist for a topic that you think they care about, offer it as a freebie to see who takes it. Then ask for feedback.

 

  1. Identify Their Pain Points – When it comes to knowing your audience’s pain point, you’ll need first to understand your expertise and the niche you want to be of assistance to your audience. In other words, choose pain points you can solve.

 

  1. Be a Resource – Sometimes, you may not be able to fix a problem on your own due to a miss-match with the audience. When this happens, don’t force it. Focus on being a resource to your audience, and it’ll be a win-win.

 

  1. Use the Tools of The Trade – Don’t skimp on software that helps you get to know your audience and network with them. Use paid versions of the software that you want to help you get more done, such as email marketing software, landing page software, and others.

 

  1. Build Relationships – As you get to know your audience, make the focus relationship building. When you build a close relationship with your audience due to your honesty, transparency, and ability to stay on the topic, you’re going to build strong relationships.

 

As you work on getting your first 1000 subscribers, you’ll want to keep each of these tips in mind. Don’t reinvent the wheel. Instead, do what works repeatedly, and you’ll soon find that you’re building your list with an active and interested audience who needs what you offer.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…


https://flawlessfreedom.com/SalesVideo

 

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Avoid these Mistakes on Linkedin

If you want to generate new leads and increase sales, you have to prepare, and the better prepared you are, the better your results will be. That preparation also extends to the things that you shouldn’t be doing. When you are setting up your LinkedIn account, there are several things that you need to avoid if you want to create a LinkedIn account that will achieve results.

Content Not to Post

LinkedIn is a professional network and needs to be treated as such. The connections you make on LinkedIn have no interest in your social life, your family, knowing what your kids are up to right now, or looking at the endless cat photos that are prevalent on other social networks. All of that content has its place on the other social networks like Facebook and Instagram.

increase income
Increase income value ladder

LinkedIn is the place where you share information that serves your connections and followers. Everything that you add to this platform should be things that will benefit your connections in some way.

Privacy Settings

One of the most significant mistakes that you can make is setting all or part of your profile to Private. When you have all or part of your profile set to Private you are limiting the information people can obtain on your company. This is not something that you want to do, especially if your goal is to generate more leads and increase sales.

Adding Your Connections to Your Email Database
Aside from being illegal, this is a really bad idea. Just because someone has requested to connect with you, or have accepted your connection request, does not give you permission to add these people to any form of database. What you can do is contact them directly through LinkedIn. More and more emails that are being sent outside the LinkedIn platform are being reported as spam.

Over-posting Updates and Publishing Too Many Articles

While you want to create content on LinkedIn and provide updates about your company, you want to do it sparingly. When you add to much content, either through posting links to content on your website or publishing directly to LinkedIn, you run the risk of being seen as unprofessional and worse a spammer.

Sharing a minimal volume of content means you can save your best stuff for LinkedIn. Think of it like inviting your best customers to a dinner party where you bring out the best cutlery and plates.

LinkedIn is your fine-dining experience, whereas Facebook and other social media platforms is for the block party.

Additional Information: Content is King even on LinkedIn

Spamming Your Groups

When you are a member of a LinkedIn group, you have the ability to message other members directly, however, this doesn’t mean you should message them all the time. Before you message anyone in your groups you have to consider whether what you are sharing serves them more than it serves you.

Sending Generic Messages

LinkedIn allows you and encourages you to send messages to your connections on their birthdays or work anniversaries. This is a lot like a post they share, a reply to an InMail message, or a recommendation you have requested. LinkedIn will also provide you with a default message for each instance.

Sending one of the generic messages LinkedIn suggests is about as engaging as handing someone a birthday card that simply reads Happy Birthday without any personal message from you.
The likelihood of the recipient feeling warm and thought of from these messages is highly unlikely.

Instead, you need to think of contacting your connections in a way that makes them feel appreciated. All you need is a few seconds to change the impersonal default message to something different that actually means something.

Self-Promoting

Again, LinkedIn is a professional network, and to get the most out of it and generate new leads you have to provide your connections with value-added content. This means that you shouldn’t only be posting self-promoting content or sending messages that don’t provide any value to your network. There is a big difference between social serving and self-promotion.

the journey

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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Linkedin Conclusion

Using LinkedIn as a marketing tool is a great start for generating new leads and increasing sales. LinkedIn is used by over half a billion people, with 40 per cent of the members in positions of decision making.

Between the mergers with LinkedIn and other useful business ideas and the purchase of LinkedIn by Microsoft, LinkedIn is set to become even bigger and reach more people, providing you and your business the opportunity to dramatically increase the number of leads you receive.

laptop lifestyle
laptop lifestyle

Creating an engaging and informative profile is critical for turning a casual browser into a highly targeted and qualified lead.

Your profile photo, along with a complete and detailed profile section and published content can help you build your brand credibility and establish you as an industry leader and encourage more people to look to you and your business for the best, quality solutions to their needs.

The use of content marketing will not only help you to build leads and make sales, but it will also allow you to build stronger relationships and create loyal customers as well.

Click Here: For more information on Content Creation

Upgrading to a premium account will allow you to go farther in marketing your company. With the many tools and features included in premium accounts, like access to advanced searches and suggested profiles based on saved searches, you can create, target, distribute, and analyze your marketing materials and makes your audience more streamlined and easier to manage.
Using a premium account can also help to show stability in your company.

Now that you’ve gained more information about the many features and tools you can utilize to generate more leads on LinkedIn and increase sales, the next step is for you to take this information and apply it to your business. Get started on creating a killer profile and gather your marketing data so you can create a solid brand strategy that will help you generate even more leads and increase your company sales.

PS: Check out Income # 3 in the 30 Minute Work Day System: 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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Go Premium to get even more Linkedin leads

Like all networking platforms, LinkedIn is free for the basic accounts. The basic account has features that offer a good start to marketing your company.

With the free account, you get things like building your professional footprint online, network with people you know and people that you should know, and search for companies or people and receive alerts about them.

When first starting out with LinkedIn, you will probably do well with the free account, but as a business and interest in what you do grows, you may find that you can get your business to the next level by upgrading your account.

Deciding to pay for an account on LinkedIn is recommended when you have maxed out the features you get on the free account.

linkedin premium

There are different kinds of premium accounts and they all have costs associated with them, however, you can try one for free for 30 days, and you can cancel your premium account at any time.

Job seekers will want to try Premium Career, which gives them access to career coaches, the ability to see who views their profile, the ability to send messages to recruiters, see how they measure up to other applicants for the types of jobs they are searching for, and the ability to become a “featured applicant.” Recruiters can sign up for a Recruiter Lite account that is feared toward hiring managers and recruiters.

LinkedIn Learning is an account that offers learning resources to learn skills, improve your skills, train employees, and gives you the ability to upload your own video content that is specifically made for your company. You can add tags to your content to make it searchable, and you can filter training based on things like job function, skills, and across all fields and levels, from beginner to expert.

While all three of these accounts have marketing aspects, they are not tailored to marketing, sales, or growing a business.

However, the other premium accounts are primed for marketing with them, and they encourage certain marketing elements.

Premium Business

LinkedIn premium business accounts are created for growing your company. This includes expanding your network, searching out potential leads, and offering information about your competitors, industry trends, and measuring your own company growth.

This type of account provides access to LinkedIn Learning, the ability to see who has looked at your profile and how they got there, unlimited browsing of member profiles, and 15 InMail messages per month so you can message anyone you would like to connect with even if they aren’t in your network.

If you receive an InMail response from a member you have sent one to, you will get a credit for that message.

Linkedin Premium

 

The “who’s viewed my profile?” feature is useful in creating personal connections with potential leads that find you instead of you having to go out and find them. Following up on leads that come to you generally means someone has been referred to your company or has heard good things about your company and wanted to find out more. These members who have viewed your profile or company page typically lead to a pretty easy sale since the initial work of bringing them to you have already been done.
The prospects who view your profile and connect with will bring along their network of potential leads.

The Premium Business account offers a filter for seeing where your views come from so that you can tailor your marketing materials. Or, if you see that your profile is being viewed by people who are unrelated to your planned marketing audience, you can use that information to update your keywords and materials to reach the right customers. LinkedIn Business allows you to see how you rank against the competition and others that are using LinkedIn.

Another helpful marketing and lead generation feature with LinkedIn Premium Business is the advanced search tool that offers more specific fields of search, like company size and member years of experience.

This can help you target your messages and saving the search lets you keep the results so you don’t have to run the same keywords more than once.

With Premium Business you get 500 search results at a time and up to 5,000 saved results, along with the ability to view the full profile of the results found, even if they aren’t in your network. An added bonus is that you can get alerts when something changes on anyone who was found in the search your saved, which can increase the possibility for you to gain even more new leads.

You also have access to analytical data on your page when you upgrade to a Premium Business account, including who visits your page and who follows your page. Each category can be broken down into various demographic categories like industry, job function, level of seniority and others. Graphs are created to show you the metrics regarding the engagement on your page. With LinkedIn Premium Business, you get “Business Insights,” which tells you a variety of useful pieces of information, both within your own company and with others.

To see any connection to your search results, you can click the “How You’re Connected” button. This will allow you to invite second-degree contacts to connect. You can see industry and company news and updates, which departments are increasing their budgets or cutting back, open jobs, and employee count. All of this information shows a company’s stability.

Upgrading your account to Premium Business is beneficial if you have a small business that you want to grow and network or if you are not necessarily a sales company. However, if you have a large company or a sales team, then you should consider upgrading to Sales Navigator.

Sales Navigator

The premium Sales Navigator account is suited for businesses for many reasons. It is a useful tool for lead generation and advanced search filters to see where your target audience lies. The average sales navigator member sees an increase in their opportunities for leads and sales, more goals being met, and a more productive sales team. The Sales Navigator is also helpful for marketing as well as sales because it helps you to pinpoint your target audience and understand what you audience is interested in.

There are three plans available in the Sales Navigator Account:

• Professional
• Team
• Enterprise

While Sales Navigator is geared toward sales teams, it can also be extremely helpful for marketing. The advanced search options allow detailed search fields with a wide range of keywords, beyond job function and geographical location. This can allow your marketing team the ability to compare their traffic against the size of the target audience.

Your sales and marketing teams can work together to increase the company profitability using LinkedIn tools. Having the two departments working together results in a more comprehensive picture of the client and increased profitability. When you have potential customers that have viewed your ads and been on the receiving end of one of your marketing strategies, your sales team will usually see an increase of opened and answered Sponsored InMail messages sent by your salespeople.

Personal relationships between potential customers and your sales team also help to boost the sharing of content media by the potential client. This makes it beneficial to share the marketing content with the sales team and showing them how to use it.

LinkedIn’s basic profile is a good place to start when you are just starting out on LinkedIn, but as your business gains more connections and a larger network, upgrading to one of the premium accounts can justify the expense by making it up in new revenue.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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Linkedin Metrics and Results

Measuring and monitoring your results and performance against your original goals and objectives is essential.

This is where many businesses tend to fall short of utilizing LinkedIn to generate leads and increase sales.

Many businesses aimlessly post content without checking to see if it’s working. Then after six months, they wonder why their campaign isn’t making a positive impact on their business’s bottom line.

When you take the time to measure your results, you’ll discover more information about your campaign which will allow you to steer your campaign in the right direction to achieve your goals and objectives, while stopping those efforts that aren’t working.

When you work out your strategies and tactics for your campaign, you will be estimating what you need to do to accomplish your business goals and objectives.

However, as your campaign runs, you will be able to see exactly what you need to do to achieve what you originally set out to do.

For instance, after your campaign has run for a while, you might determine that you need to increase the amount of money that you spend on advertising to attract new followers, or you may need to change the kinds of posts you are making to increase engagement and reach.

You need to learn how to make your marketing campaign work for you, which means you need to constantly measure your success against the goals that you set and then constantly adjusting your strategies accordingly in order for you to achieve results.

LinkedIn Analytics

LinkedIn analytics provides you with the metrics and trends of your company page. It is split into two sections, Company Updates, and Followers.

 

conversions

 

The Company Updates section tracks three areas on your company page,

• Updates
• Reach
• Engagement

The updates area provides you a table with the most recent updates from your company page. The table includes the following information.• A preview of the post.

• The date that each update was posted.
• The audience that the update was sent to, either your followers or targeted     audience.
• Which campaigns you have sponsored an update in.
• The number of times each update has been shown to members.
• The number of clicks on your company page, logo, or content.
• The number of times people have liked, commented, or shared an update.
• The engagement percentage of your content.
• How many followers you gained by promoting an update.

The reach area of LinkedIn analytics displays a graph that shows the number of times your updates were seen through a paid campaign or organically. You can select your preferred date ranges from a drop down menu to further customize the data that you view.

Within the engagement section of the analytics there is a graph that shows the number of times a member clicked, shared, or commented on your organic or sponsored content. The graph includes the following information.

• Where your followers are coming from.
• The total number of LinkedIn members following your page.
• The followers that you gained to your page without advertising.
• The followers you gained on your page through sponsored updates or            company follow adverts.
• The top five places where your followers are coming from as a percentage of    your total followers.
• A breakdown of who is following your company page.
• How your number of followers has changed over time.
• The number of followers compared to other companies.

Utilizing Google Analytics

For a more detailed look at your LinkedIn company page analytics, you can utilize Google Analytics. For example, Google Analytics can provide you the number of people LinkedIn is sending to your website or how many of your connections and followers are converting into customers.

With Google Analytics you can receive advanced reports that let you track the effectiveness of your campaign with a number of social reports.

The Overview Report

With this report, you can see how much conversion value is generated from all of your social channels. It compares all your conversions with those resulting from your social media profiles.

The Conversion Report

The conversion report helps you to quantify the value of social and shows you conversion rates and the monetary value of conversions that occurred due to referrals from LinkedIn and any of your other social networks.

Google Analytics can link visits from LinkedIn with the goals you have chosen and your e-commerce transactions.

To do this you will need to configure your goals in Google Analytics. You can do this under the Admin menu, in the goals section. Goals on Google Analytics allows you to measure how often visitors take or complete a specific action.

You can either create goals from the templates that are offered in the program, or you can create your own custom goals.

The Networks Referral Report

This report tells you how many visitors LinkedIn and the other social networks have referred to your website and shows you how many page views, visits, the duration of the visits, and the average number of pages viewed per visit. From this information, you can determine which network referred the highest quality of traffic.

Data Hub Activity Report

The data hub activity report shows you how people are engaging with your site on social networks, like LinkedIn. You can see the most recent URLs that were shared, how they were shared, and what was said.

Social Plug-In Report

The social plug-in report will show you which articles are being shared and from which network. This is important to understand which sites are driving traffic to your site and providing you with the insight to change your marketing approach if necessary.

The Social Visitors Flow Report

This report shows you the initial paths that your visitors took from LinkedIn and other social sites through to your site and where they exited.

The Landing Pages Report

This report shows you the engagement metrics for each URL and includes the number of page views, average visit duration and the pages viewed per visit.

The Trackbacks Report

This report shows you which sites are linking to your content and how many visits those sites are sending to you.

This can help you work out what kind of content is the most successful so that you can create similar content. It also helps you to build relationships with those who are constantly linking to your content.

Tracking Custom Campaigns

Google Analytics lets you create URLs for custom campaigns for website tracking. This can help you to identify which content is the most effective in driving visitors to your website and landing pages.

For instance, you might want to see which particular updates on LinkedIn are sending you the most traffic, or you may want to see which links in an email or particular banner on your website are sending you the most traffic.

Custom campaigns allow you to measure these results and see what is and what isn’t working by allow you to add parameters to the end of your URL. You can either add your own URLs or use the URL Builder.

To use this feature, simply type “URL Builder” into the Google search box and click on the first result. The URL builder form will only appear if you are signed into Google.

You can then add the URL that you want to track and complete the rest of the fields and click submit. You can then shorten the URL with bit.ly or goo.gl/.

Once your custom URL is established you can track the results through Google Analytics.

Tracking the results of your marketing campaigns on LinkedIn is an essential part of generating more leads to your website. By running these reports and adjusting your strategy based on the results you can adjust your current marketing strategy to increase the leads you receive and improve sales.

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