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December 6, 2020December 20, 2020

Reasons to Study Your Competition Carefully

It might seem strange if you’re new to the business to spend time studying your competitors. In fact, some small business owners get afraid that the competition’s existence makes it impossible for them to succeed.

Develop a Deeper Understanding Regarding What Your Customers Expect

When you study your competition and see how they interact with and serve your like audience, you’re going to learn more about what the customers expect. Remember that you want to observe the customer to find out how they feel about the competition based on the way the competitors do business.

Learn More About Your Business Shortcomings and Flaws

When you get a handle on what the competition is offering and how they are offering it, you’ll be able to figure out where you are falling short. These are all areas of improvement by bringing in the right resources, either human or technical, to help you become more proficient.

Note How Your Offers are Better for Your Customers

As you study the work that your competitors do and the offers that they make, buy them. This is going to help you learn what makes a fair offer and also ways you can make the offer even better. Note the points that your offers stand out in comparison so that you can capitalize on that difference.

Identify and Improve Your Unique Selling Proposition

Your USP is your “unique selling proposition” is what makes your offers stand out from the competition’s. It’s all about what’s unique about you, your products, and your services in the eyes of your audience. You may be the low-cost option, the high-quality option, or maybe you differentiate yourself by offering top-notch customer care that is different from any other offerings.

Identify the Gaps in Client Services

When you study the competition, you can get an idea about how they serve their customers, which can teach you what to do and what not to do. Join their lists and read the messages. Try their freebies, buy their products, and ask for customer service to find out how it works for them. You can identify the gaps they have, fill them for your business, and stand out in that way.

Capitalize on Your Competitor’s Mistakes

Everyone, including you, makes mistakes. When you’re studying the competition, learn from their mistakes, and you can even capitalize on them if you’re paying attention. For example, if you note that they send 30 emails a day that feel SPAMMY, you don’t want to do that too.

Learn from Your Competitors Success

Likewise, you can learn from what your competitors are doing right. There is no reason to reinvent the wheel when it comes to marketing. Yes, you want to be unique, but the truth is every business needs to use all sorts of content marketing to get the word out, including email marketing and list building. There is no reason to try to run your business without doing this. It’s not out of style, and it still offers an astounding 38 to 1 return on investment.

Really Get to Know Your Audience Through Their Communities

An excellent use of your competition is to join their communities. By doing so, you can learn about your audience. Since they’re your competitors, that means their customers are in the same demographics as your customers. You can capitalize on that by participating in their communities so you can get to know what they want.

You can use a lot of methods to study your competition. You can do a simple Google search about the industry to find out who are the movers and shakers that you need to follow. Plus, once you identify the competition, you can spy on them using software like iSpionage.com, a TapClicks Company, by joining their lists and becoming part of their communities. Know who they are and find out how they please the audience so you can fill the gaps and succeed.

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December 5, 2020December 20, 2020

10 Ways to Get to Know Your Audience Better

The only way you or any business owner can truly be successful in attracting their target audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process, causing issues with finding an audience for your product.

Get better

Instead, focus on who you want to serve before you do anything in your business—knowing who you want to serve and why will help you fill your email list with people who are ready to buy from you. These ten ways to get to know your audience better will inform products, services, and even the words you use to communicate to them the value you offer.

Research Your Industry – When you first start, you need to know what industry you are in. Those industry metrics will help you know where you can start making goals and setting standards in your own business. Look at business organizations, associations, and nonprofits to help you do the research both online and offline.

Study Your Competition – Even if you don’t have the first customer, you can get to know your audience by studying your competition. Participate in their groups, join their email lists, and network with their customers for the most traction into getting the right information about them. When you become part of the community, you’ll get so much more inside information.

Create Customer Personas – As you get to know your audience, create customer personas that match the person you’re directing the information to. You may have many client avatars or personas based on the customer’s buying journey.

Monitor Engagement – An enjoyable way to get to know your audience is to participate in their social media engagement and discussions. Social media should be a two-way conversation that helps you get insight into their deepest fears so that you can help them.

Ask Them – Once you’ve identified precisely who you want to market to, you can simply ask them questions about what they want and need when you’ve incorporated yourself into their communities. You’re going to get far more insight when you participate and network with your audience.

Do a Test to Determine Interest – Another way to check if you have the right audience is to generate a test of some kind. Create a checklist for a topic that you think they care about, offer it as a freebie to see who takes it. Then ask for feedback.

Identify Their Pain Points – When it comes to knowing your audience’s pain point, you’ll need first to understand your expertise and the niche you want to be of assistance to your audience. In other words, choose pain points you can solve.

Be a Resource – Sometimes, you may not be able to fix a problem on your own due to a miss-match with the audience. When this happens, don’t force it. Focus on being a resource to your audience, and it’ll be a win-win.

Use the Tools of The Trade – Don’t skimp on software that helps you get to know your audience and network with them. Use paid versions of the software that you want to help you get more done, such as email marketing software, landing page software, and others.

Build Relationships – As you get to know your audience, make the focus relationship building. When you build a close relationship with your audience due to your honesty, transparency, and ability to stay on the topic, you’re going to build strong relationships.

As you work on getting your first 1000 subscribers, you’ll want to keep each of these tips in mind. Don’t reinvent the wheel. Instead, do what works repeatedly, and you’ll soon find that you’re building your list with an active and interested audience who needs what you offer.

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November 23, 2020December 20, 2020

Avoid these Mistakes on Linkedin

If you want to generate new leads and increase sales, you have to prepare, and the better prepared you are, the better your results will be. That preparation also extends to the things that you shouldn’t be doing. When you are setting up your LinkedIn account, there are several things that you need to avoid if you want to create a LinkedIn account that will achieve results.

Content Not to Post

LinkedIn is a professional network and needs to be treated as such. The connections you make on LinkedIn have no interest in your social life, your family, knowing what your kids are up to right now, or looking at the endless cat photos that are prevalent on other social networks. All of that content has its place on the other social networks like Facebook and Instagram.

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LinkedIn is the place where you share information that serves your connections and followers. Everything that you add to this platform should be things that will benefit your connections in some way.

Privacy Settings

One of the most significant mistakes that you can make is setting all or part of your profile to Private. When you have all or part of your profile set to Private you are limiting the information people can obtain on your company. This is not something that you want to do, especially if your goal is to generate more leads and increase sales.

Adding Your Connections to Your Email Database
Aside from being illegal, this is a really bad idea. Just because someone has requested to connect with you, or have accepted your connection request, does not give you permission to add these people to any form of database. What you can do is contact them directly through LinkedIn. More and more emails that are being sent outside the LinkedIn platform are being reported as spam.

Over-posting Updates and Publishing Too Many Articles

While you want to create content on LinkedIn and provide updates about your company, you want to do it sparingly. When you add to much content, either through posting links to content on your website or publishing directly to LinkedIn, you run the risk of being seen as unprofessional and worse a spammer.

Sharing a minimal volume of content means you can save your best stuff for LinkedIn. Think of it like inviting your best customers to a dinner party where you bring out the best cutlery and plates.

LinkedIn is your fine-dining experience, whereas Facebook and other social media platforms is for the block party.

Additional Information: Content is King even on LinkedIn

Spamming Your Groups

When you are a member of a LinkedIn group, you have the ability to message other members directly, however, this doesn’t mean you should message them all the time. Before you message anyone in your groups you have to consider whether what you are sharing serves them more than it serves you.

Sending Generic Messages

LinkedIn allows you and encourages you to send messages to your connections on their birthdays or work anniversaries. This is a lot like a post they share, a reply to an InMail message, or a recommendation you have requested. LinkedIn will also provide you with a default message for each instance.

Sending one of the generic messages LinkedIn suggests is about as engaging as handing someone a birthday card that simply reads Happy Birthday without any personal message from you.
The likelihood of the recipient feeling warm and thought of from these messages is highly unlikely.

Instead, you need to think of contacting your connections in a way that makes them feel appreciated. All you need is a few seconds to change the impersonal default message to something different that actually means something.

Self-Promoting

Again, LinkedIn is a professional network, and to get the most out of it and generate new leads you have to provide your connections with value-added content. This means that you shouldn’t only be posting self-promoting content or sending messages that don’t provide any value to your network. There is a big difference between social serving and self-promotion.

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November 18, 2020December 20, 2020

Linkedin Metrics and Results

Measuring and monitoring your results and performance against your original goals and objectives is essential.

This is where many businesses tend to fall short of utilizing LinkedIn to generate leads and increase sales.

Many businesses aimlessly post content without checking to see if it’s working. Then after six months, they wonder why their campaign isn’t making a positive impact on their business’s bottom line.

When you take the time to measure your results, you’ll discover more information about your campaign which will allow you to steer your campaign in the right direction to achieve your goals and objectives, while stopping those efforts that aren’t working.

When you work out your strategies and tactics for your campaign, you will be estimating what you need to do to accomplish your business goals and objectives.

However, as your campaign runs, you will be able to see exactly what you need to do to achieve what you originally set out to do.

For instance, after your campaign has run for a while, you might determine that you need to increase the amount of money that you spend on advertising to attract new followers, or you may need to change the kinds of posts you are making to increase engagement and reach.

You need to learn how to make your marketing campaign work for you, which means you need to constantly measure your success against the goals that you set and then constantly adjusting your strategies accordingly in order for you to achieve results.

LinkedIn Analytics

LinkedIn analytics provides you with the metrics and trends of your company page. It is split into two sections, Company Updates, and Followers.

The Company Updates section tracks three areas on your company page,

• Updates
• Reach
• Engagement

The updates area provides you a table with the most recent updates from your company page. The table includes the following information.• A preview of the post.

• The date that each update was posted.
• The audience that the update was sent to, either your followers or targeted audience.
• Which campaigns you have sponsored an update in.
• The number of times each update has been shown to members.
• The number of clicks on your company page, logo, or content.
• The number of times people have liked, commented, or shared an update.
• The engagement percentage of your content.
• How many followers you gained by promoting an update.

The reach area of LinkedIn analytics displays a graph that shows the number of times your updates were seen through a paid campaign or organically. You can select your preferred date ranges from a drop down menu to further customize the data that you view.

Within the engagement section of the analytics there is a graph that shows the number of times a member clicked, shared, or commented on your organic or sponsored content. The graph includes the following information.

• Where your followers are coming from.
• The total number of LinkedIn members following your page.
• The followers that you gained to your page without advertising.
• The followers you gained on your page through sponsored updates or company follow adverts.
• The top five places where your followers are coming from as a percentage of your total followers.
• A breakdown of who is following your company page.
• How your number of followers has changed over time.
• The number of followers compared to other companies.

Utilizing Google Analytics

For a more detailed look at your LinkedIn company page analytics, you can utilize Google Analytics. For example, Google Analytics can provide you the number of people LinkedIn is sending to your website or how many of your connections and followers are converting into customers.

With Google Analytics you can receive advanced reports that let you track the effectiveness of your campaign with a number of social reports.

The Overview Report

With this report, you can see how much conversion value is generated from all of your social channels. It compares all your conversions with those resulting from your social media profiles.

The Conversion Report

The conversion report helps you to quantify the value of social and shows you conversion rates and the monetary value of conversions that occurred due to referrals from LinkedIn and any of your other social networks.

Google Analytics can link visits from LinkedIn with the goals you have chosen and your e-commerce transactions.

To do this you will need to configure your goals in Google Analytics. You can do this under the Admin menu, in the goals section. Goals on Google Analytics allows you to measure how often visitors take or complete a specific action.

You can either create goals from the templates that are offered in the program, or you can create your own custom goals.

The Networks Referral Report

This report tells you how many visitors LinkedIn and the other social networks have referred to your website and shows you how many page views, visits, the duration of the visits, and the average number of pages viewed per visit. From this information, you can determine which network referred the highest quality of traffic.

Data Hub Activity Report

The data hub activity report shows you how people are engaging with your site on social networks, like LinkedIn. You can see the most recent URLs that were shared, how they were shared, and what was said.

Social Plug-In Report

The social plug-in report will show you which articles are being shared and from which network. This is important to understand which sites are driving traffic to your site and providing you with the insight to change your marketing approach if necessary.

The Social Visitors Flow Report

This report shows you the initial paths that your visitors took from LinkedIn and other social sites through to your site and where they exited.

The Landing Pages Report

This report shows you the engagement metrics for each URL and includes the number of page views, average visit duration and the pages viewed per visit.

The Trackbacks Report

This report shows you which sites are linking to your content and how many visits those sites are sending to you.

This can help you work out what kind of content is the most successful so that you can create similar content. It also helps you to build relationships with those who are constantly linking to your content.

Tracking Custom Campaigns

Google Analytics lets you create URLs for custom campaigns for website tracking. This can help you to identify which content is the most effective in driving visitors to your website and landing pages.

For instance, you might want to see which particular updates on LinkedIn are sending you the most traffic, or you may want to see which links in an email or particular banner on your website are sending you the most traffic.

Custom campaigns allow you to measure these results and see what is and what isn’t working by allow you to add parameters to the end of your URL. You can either add your own URLs or use the URL Builder.

To use this feature, simply type “URL Builder” into the Google search box and click on the first result. The URL builder form will only appear if you are signed into Google.

You can then add the URL that you want to track and complete the rest of the fields and click submit. You can then shorten the URL with bit.ly or goo.gl/.

Once your custom URL is established you can track the results through Google Analytics.

Tracking the results of your marketing campaigns on LinkedIn is an essential part of generating more leads to your website. By running these reports and adjusting your strategy based on the results you can adjust your current marketing strategy to increase the leads you receive and improve sales.

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November 17, 2020December 20, 2020

Power of Linkedin Groups

LinkedIn Groups provides businesses a place to connect with other members who are in the same niche or industry and share information, make connections, share content, post job vacancies and network.

As a member of LinkedIn, you can join up to 50 groups at a time. However, even though you can join up to 50 groups, this can spread you thin. It is much better to be active in just a few groups than to deplete your resources by trying to participate in too many.

LinkedIn Groups offers you the opportunity to connect and interact with other members, join discussions, share your knowledge and build influence, authority, and credibility in your industry, become a top influencer, expand your reach and find followers, and source information and increase your knowledge base.

However, it is important to remember that you shouldn’t use LinkedIn Groups to blatantly promote your products or services.

Joining a Group

One of the major advantages of joining a group on LinkedIn is that members appear in the search results of that particular group.

So, if you go to a group and click the number stating how many members the group has, you can see whether any of your connections are already members.

To find groups that you are interested in, you can click on the “Interests” tab on the top menu of your profile and then click on “Groups” in the drop down menu.

This will allow you to search groups based on keywords that you enter and start filtering and viewing the results. You can view “Open Groups” without joining but you can only view content of member only groups once you’ve joined.

There are over a million groups currently on LinkedIn so you can afford to be selective when choosing the groups you want to join.

Before joining, however, you need to make sure that you’ve worked out what your goals are. Are you looking to build connections and relationships or do you want to gain knowledge from key influencers, or establish yourself as a thought leader in your industry?

If your main goal is to drive traffic to your website or blog, then you need to look for groups that will allow you to post links.

When searching for groups you can view the descriptions of the group along with the group statistics. The group statistics will show you the number of members the group has, and the number of discussions and comments that have been made.

Joining smaller, lively groups with a lot of interaction may be more advantageous for you as opposed to joining larger ones with little activity. This is where quality can significantly outweigh quantity.

The demographics of the group are also important. It might be a huge waste of time joining a group where most of its members are international if you are running a local business. Taking a look at the group’s activity feed can help you see whether the group is relevant to you and whether you think you might be able to contribute in some way.

After you’ve made your selection and joined a group or two, you can introduce yourself and start commenting and joining in on the discussions. If you are looking to build influence then you need to stay active and engage with the other members and contribute to the discussions taking place.

LinkedIn keeps track of the interactions that take place in groups and appoints ‘The Top Influencers of the Week.’ You can view this list at the top right of the group page to see who have contributed and participated in discussions and liked and commented the most.

This is a tremendous opportunity for your business to gain exposure and for your brand if you are appointed to the list.

LinkedIn Discussions

Discussions on LinkedIn are a great way to communicate with others in your niche and build connections with like-minded individuals. To start a discussion in your group, hit the ‘Discussions’ link at the top of the group page and add a title and description for your discussion.

You can add an article or ask a question. You also have the ability to post relevant content with a link to your company page, website or blog. You should also check to see if your group has a special section for adding promotions and jobs.

You can participate in discussions by liking and commenting on the discussion and you can also follow a particular discussion and receive updates anytime someone comments on the post.

The Benefits of Starting Your Own Group

If you are unable to find a group that meets your needs, you might want to consider starting your own LinkedIn Group. Creating your own group has a multitude of benefits, especially if you are a company focused on B2B sales.

Raises Your Profile

When you create a group on LinkedIn, your name, as the creator, will be clearly featured as the owner of the group. Being able to successfully run a group will help you to be seen as a thought leader in your industry.

The more you contribute to the group personally, by interacting with its members and offering valuable content, the more you will build your credibility and be considered an expert in your niche.

Lets You Send Weekly Emails

As a creator of a LinkedIn group, you are afforded the ability to send emails to your members every week. This provides a great opportunity to gain attention by sending your members the links to your top quality content relating to the group subject matter.

Drives Traffic to Your Website

There are a few ways that you can use your LinkedIn group to drive traffic to your website or blog.

• Add your URL to the group profile to gain more exposure.
• Include your URL in the welcome message that you send to the group.
• Include your URL when you send valuable content to your
members in your weekly email.
• Create discussions within the group and including your URL.

Creates Community

People love to be part of a community and join with like mined people and engage in discussions. If you are the creator of a thriving group on LinkedIn, you can bring people together and help them make connections. This will create trust with your members and good will toward you and your brand.

Expand Your Personal Network

Creating a group on LinkedIn is a great way to build connections with others. If your group is active then members are going to want to connect with you because you are the authority and you are likely to receive numerous invitations to connect with other LinkedIn members.

Generate Leads and Sales

When you send out your initial welcome email and thank people for joining your group, you can include details and benefits of joining the group and provide a brief background and description of you and your business.

You can also invite them to join your newsletter or invite them to connect with you on your other social networks.

LinkedIn groups is a great way to become active on the social networking platform and can help you get connected with potential customers and other thought leaders in your industry.

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November 16, 2020December 20, 2020

Content is King even on LinkedIn

You need to clearly understand what content marketing is if you want to effectively use it on LinkedIn.

Content marketing is marketing that doesn’t focus on a “pitch,” but rather focuses on informing your target audience about solutions to their problems. With content marketing, you want to focus more on making the buyer intelligent rather than just saying that they need to purchase your products and services.

Content marketing allows the buyer to better understand what they are getting, why they need it, and how it will help them. To accomplish this, it requires a regular placement of necessary information, either via private email, articles, or blog posts.

Publishing content on LinkedIn is becoming more and more popular for companies to market their items because it helps them to build the trust with their customers, creating brand and company loyalty.

This, in turn, leads to a longer relationship between the company and customer, which leads to repeat customers and customers who are referred by others, which helps to offer a more sustained relationship.

Rather than creating a demand for your product or service, content marketing anticipates the needs of your customers and delivers to them information on products and services that already exist.

Since content marketing is primarily done online, it’s easier for companies to target their audience and deliver the information that their customers need to feel informed enough to make a decision on which product they should buy.

The goal of content marketing is that the company that consistently delivers the most valuable information in the best way possible is rewarded with the business.

Using LinkedIn for Content Marketing

Since LinkedIn is the largest professional network in the world, it makes sense for businesses to use LinkedIn as a part of their online marketing efforts.

LinkedIn recognized this idea and created tools to help businesses run effective marketing campaigns from start to finish. It even allows users to track and gather data on their ideal target so they can deliver content in a variety of formats.

It also provides tips to help with marketing campaigns, including how to measure the effectiveness of the campaign. Content marketing on LinkedIn is a vast ocean of potential customers.

When you first start to use LinkedIn for your content marketing, it is important that you know what your goals for the campaign are, and your company mission statement. When you know these, then you will be able to start an ad campaign on LinkedIn.

When you know your goals, you can start to create content to meet those goals. Your mission statement will outline the reason why your company exists. Your company’s mission statement needs to feed into three marketing components.

• Core target audience
• Type of content
• The desired outcome of the advertisement

When you go about creating the ad campaign for your company, you want to clearly document the strategy that you will take to reach your goals.

You can document your strategy in any way that works best for you, just as long as you do it.

When you write down your documented strategy, you are more likely to succeed and be effective, feel more capable with your content marketing, and you’ll be able to visualize each step in the process, which will help to draw connections for you for a more comprehensive plan.

When you document your strategy, you will be able to further elaborate on the objective you are seeking more easily. You’ll be able to see where you need to place your content mapping and personal development when you are planning your campaign.

These two steps will help you to recognize buyers, as more than just numbers but as individuals with problems, as well as helping create content that addresses the questions at each stage of your campaign development.

Take the time to organize your plan, decide what you are doing and who is assigned to do what part.

Finding Your Target Audience

Next, you will need to identify who your target audience is before you can create your ad campaign.

LinkedIn has over 500 million members and counting, with 61 million of these members senior influencers and 40 million are decision-makers.

These are the people that you hope will be purchasing from you. When you are creating your content you need to consider the questions and problems that they have, as well as your solution to those problems.

Content marketing is supposed to anticipate the needs of your audience and supply information for meeting those needs while the impression that you are the ideal company to help solve their problems.

For you to do that, you need to research your target audience. Take some time to look at what your target audience is posting on their news feeds, consider the industries they work in, and look at what other products and services are available to them.

Your target needs to be narrower than simply, everyone.
Your ideal target audience should be the people you want to sell your items to, otherwise, you will be wasting your time and marketing resources on people that you won’t be able to convert to paying customers.

Not everyone is someone who will need or want your product or service.
Use your current connections to see what your target audience will want because these are usually your direct buyers or associates of your target audience.

Generally, your target market is already aware of the type of product or service you are offering.

LinkedIn has a marketing tool called Web Demographics, that will allow you to track the kinds of people who are visiting your site by cataloging their profile information. This will allow you to see company names, seniority level, job title and other necessary information that will help you to tailor your content.

Creating Content

Once you’ve determined your target audience, you can start to create your content. You will need to decide what you want to say, how you want to say it, and when you want to say it.

Carefully consider what you want your readers to do with the information that you are releasing. Start by defining your topic and deciding.

• What is the outcome that you want?
• Who you are writing for?
• What are the obstacles of your intended audience?

Once you have answered these questions you can set aside some time to brainstorm and take the time to shape your thoughts into meaningful ideas.

You are trying, ultimately, to decide what stories you want to tell of your company, and what information is going to get you to your objective and then creating the outline to tell the stories or determining what is missing from your company story.

Next, you will need to narrow down your topic to fit the timing of your article. The content that you are creating needs to be relevant to the market landscape at the time of your marketing campaign.

If you skip this step, you may end up with out-of-date content or content that is based off information that hasn’t been released yet.

Your content should be original and should initiate engagement and discussion.

Make sure to add graphics to your articles and blogs, and choose an eye-catching and effective cover image for articles, and remember to always cite your source. Publishing the right information for the right customers will help to boost your thought leadership in your industry.

Releasing Your Content

When you’ve created your content, you will need to plan when you want to release what pieces on different areas within LinkedIn.

You need to have a variety of content that includes everything from long-form blogs, articles, videos, sponsored content, InMail, status updates, and infographics. It is also important that you find a way to measure performance.

You will also need to decide on how frequently you will publish content. Do you want to publish daily, weekly, or monthly.

You have to strike a delicate balance because while you want to stay at the forefront of your potential leads’ minds, you don’t want to become overwhelming.

You should post status updates no more than one or two times per day, and news articles and blog posts should be posted one to two times a week.

Once you’ve published content, keep an eye on the comments so you can interact with those who are commenting on the article or sharing it with their network.

The measurement tools in LinkedIn can help to increase your followers, click-throughs on your information and inquiries form viewers.

Utilizing Video Ads on LinkedIn

Video ads can be utilized for all aspects of your marketing funnel. Video ads make it easy to share your brand and customer success stories with your audience.

When you create your video ad, you want to make sure you put the most important information within the first two to three seconds so that you can grab the viewer’s attention before they lose interest.

With video ads, you can give previews to webinars, offer demos of your products, and explain upcoming events.

LinkedIn Groups provides businesses a place to connect with other members who are in the same niche or industry and share information, make connections, share content, post job vacancies and network.

November 13, 2020December 20, 2020

Linkedin Introduction

The Internet’s impact on business over the years has been, and continues to be, profound and common. It has enabled what were once, local and small industries and businesses owners to reach people around the world.

Businesses can no longer define their competition by geographical boundaries or a level playing field where all players are bound by the same rules.

Major market disrupters like Airbnb, Uber, Netflix, and Alibaba are turning what were at a time considered A-grade business models into relics of the past.

The impact is set to continue, even more rapidly, over the next several years. For many companies, it will mean an even tougher business environment.

There will continue to be more disrupters emerging, which will become agile and nimble businesses that will dominate the markets.

There will be
more start-ups with savvy entrepreneurial backing that will become overnight successes.

LinkedIn has emerged as one of the main powerhouses on the Internet for business leads and sales and now has more than 500 million users around the world.

The business networking platform was started in 2002, by the founder of PayPal, Reid Hoffman. The company has seen steady growth since its official launch in 2003.

LinkedIn has earned a reputation as the social media platform that entrepreneurs can use to find the right buyers and quality leads online.

LinkedIn stands out from the other social media platforms, because the majority of LinkedIn members log into LinkedIn with the intention of networking with other like-minded individuals.

One of LinkedIn’s greatest benefits is its ability to enable entrepreneurs to connect with small business owners, CEOs, VPs, key decision-makers, other entrepreneurs, and potential customers.

The professional networking platform gives entrepreneurs an effective digital platform for finding and engaging with their ideal customers and to build a sustainable business relationship with them.

Unlike decades past, LinkedIn allows you to research companies and locate the decision makers without having to resort to spending your days cold calling.

LinkedIn allows you to engage with your ideal prospect through groups and recommendations from your first-degree contacts.

This new strategy, also known as social selling, hasn’t been fully embraced by the business world yet. However, those businesses that have embraced social selling and integrated those strategies into their sales process have yielded greater benefits.

Understanding how to utilize LinkedIn as a business can create a substantial difference in the number of highly targeted leads that you can generate.

If you aren’t already using LinkedIn marketing in your online marketing strategy, the following chapters will show you how you can optimize your LinkedIn profile and use its unique features to generate more targeted leads and dramatically increase sales for your business.

The networking opportunities afforded by being a member of LinkedIn are invaluable, and the marketing opportunities are vast.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com/training

November 9, 2020December 20, 2020

Pursue Your Dreams And Silence The Noise

I know a young and successful entrepreneur whose mother told for the longest time that she would not amount to anything but would get pregnant early and throw away her future.

She constantly heard it being said to her that she was a bad example to her younger siblings and that her mum wished she had never brought her into her home when she remarried.

Maya (the lady in question) was born as a result of her mother’s first unhappy marriage and perhaps that was the reason she became a victim of all that emotional abuse.

She however always felt it in her heart that she was going to be a great person, well-known in society and that she became.

Positive Action

When asked how she managed to see a picture so beautiful and totally different from the one painted by her mum she replied, “Of course I was deeply hurt by the daily negative words but with time I learned to tone down her voice.

It took me convincing myself that the unkind things said to me were untrue to finally succeed in phasing them out of my imagination”

Why parents, guardians, and sometimes siblings feel the need to crush the very people they should be supporting is a broad topic worth thoroughly researching but reality shows that for different reasons they do.

You may have had first-hand experience of such down-talking that got you so demotivated you stopped trying to become the success you initially thought you could be.

Maybe you even saw yourself slowly fit into the ugly mold they crafted for you with their words but there is good news for you: you can learn to silence the noise that was administered into your mind which later began to affect your imagination.

You can learn instead to create your beat and begin to dance to the tune you enjoy.

Dare to challenge the soundness of the things you have been told by other people.

Most people voice their opinions coming from biased perspectives, why then would you let your life be shaped by these?

You have the final say concerning the direction your life takes and your destiny?

In the fight to realize the picture you have of yourself and your future, you need to discard all other images that don’t align with your belief. Decide what your truth is and count all contradicting statements as lies.

Sometimes the problem causing you to lean so much on what other people say to you is lack of confidence or thinking too highly of them than you should.

When you believe they are wiser, more observant, or better judges of character then it follows that you begin to take what they say as true.

Why don’t you believe yourself to be those things instead? Why won’t you take on a new mentality that assumes that you are powerful, wise, and certain of what you want in life?

Noise may come from within sometimes. Some people are champions at taking shots at themselves!

If that is you then now is the time to stop.

You can consciously decide what you entertain in your thoughts and what needs to be fired from them immediately.

If for example you are working out and eating healthy so that you lose weight and yet daily you tell yourself that you are fat and unattractive then you are shooting yourself in the foot.

Indeed it may be that you aren’t even aware of the disempowering thoughts and words you have about yourself because you have repeated them enough times that they have somehow become a part of you.

Take time today to assess the thoughts you have of yourself and actively discard all the negative ones.

Be merciless when it comes to shutting out all the noise within and without.

Have you ever tried to listen to a radio station a couple of Hertz out of its perfect frequency?

The unwanted noise competing with the ‘good’ noise you wanted to hear was agitating, wasn’t it? Increasing the volume didn’t help either because it made the noise louder as well.

It is the same thing in your life. You need to silence the noise that competes with the melody of your dreams.

This, like most things in life, is a process.

Your diligence determines your speed in the sense that if you chase away a thousand negative thoughts meant to cripple and dissuade you from running your race today, tomorrow you may need to cast away nine hundred and ninety such thoughts.

The following day they would become less as your mind got accustomed to the new way of thinking that is positive and progressive.

You cannot give up until you get to that place where the dominating notions are positive.

Consistently declare the goodness you want to see in your life even when negativity stares you in the eye.

Do not be intimidated.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com/training

November 8, 2020December 20, 2020

It Pays To Persevere

‘Your success in any endeavor depends on your willingness to never give up, even when the reward is delayed.’ – Harvey Mackay.

Susan B Anthony was an advocate for American women’s rights to vote in the late 1800s. The majority opinion was that women didn’t have to vote or be equal to men. They labeled anyone who wanted to change that notion a troublemaker. For that reason, some admired Susan whilst some traditionalists despised her. She let nothing deter her, soldiering on until she had a significant following. At one gathering thrown in honor of her work, she received flower bouquets and joked about a certain time in her political career when people had thrown plenty of things at her which were not flowers. Before her death, people asked Susan if her pursuits had been worth all the things she had gone through. Her answer was a definite yes. They enacted the law allowing women to vote around 1920, several years after her death. American women and the rest of the world in general will always attribute their ability to vote in the present and future times to Susan’s persistence and determination to fight the system on their behalf.

Perseverance separates the success stories from failures. It demarcates the winners from the quitters. Any exceptional person significant enough to write about in the world’s history books has faced tremendous challenges in their various pursuits. What clinches success is the determination to win despite those challenges. We should never leave success to chance or luck. Hard work, persistence, and an attitude that refuses to take no for an answer shapes it.

Why perseverance is important.

Everyone wants success in whatever they set their minds to do, but we forget the hardships lying in the path to that success. We are human enough to fall short of our goals a couple of times, despite our meticulous planning and goal-getter mindset. Any failure you encounter will chip away at your confidence and self-belief. It becomes easier to believe that you do not have what it takes, and that results in a great temptation to throw in the towel and settle for something less risky.

The road to success is not a straight line. It requires a level of alertness to navigate the bumps and steer clear of the failure-sized manholes waiting for your fall. Perseverance takes you to your destination despite those setbacks. What guarantees you of success is getting up after every fall. Determination and persistence mean you will fight for your dream, despite the temptation to give up. It means that you know that the journey is rough but will risk the discomfort to get the rewards when you reach your destination.

Rewards of perseverance.

Reaping the fruit of your labor.

Agricultural metaphors can represent the story of success. There is a lot of groundwork before you can see the harvest. The planning stage is preparing the land. Next, you plant something to reap. Part with something of yourself in your pursuit of success, pouring it into the ground and waiting for it to yield fruit. After that, nurture the plant by watering it constantly and weeding out whatever is hindering it from growing. Invest in your dream by watering it with the required resources. See what has the potential to choke or compete with your dream and weed it out. All processes involved are not glamorous. They demand hard work and persistence. Only then can you expect fruit to break forth. You also need to be patient, as fruits will not grow overnight. Pour what you can into your dream and be patient before you quit.

Building confidence for future

Accomplishing a hard task will bring you a lot of confidence when you tackle the next leg of your journey. Your excitement to take on more tasks comes from knowing that you persevered in previous endeavors, including those that seemed impossible. You develop the confidence to deliver better on your goals. This also does wonders for your repertoire. You can give your clientele reasons to choose you over your competitors when you articulate your past successes. Eventually, you come highly recommended in your sphere, which is the greatest reward for anyone whose dreams offer a service to others. Persevering and winning because of it will always open doors for the future.

You learn more about who you

The journey to achieving your goals is often long and trying. Being determined to succeed teaches you a lot about who you really are. If you quit easily, you get to know your low threshold for patience. If you persevere you also get to learn about your strengths and limitations, so you can work the strengths to your advantage and find ways through your limitations.

Rewards are not always instant, but with perseverance, they are a guarantee.

Be willing to persist in the face of challenges and you will be well on your way to success.

Never give up if you know you are right.

Remain courageous and confident when you know the odds are against you.

Permit no one to intimidate you or shake your belief in yourself.

Take new courage and resolve from the many successful people who faced great challenges to find greatness.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com/training

November 3, 2020December 20, 2020

Practice Self-Loving and Acceptance

Loving yourself these days almost seems like a practice in narcissism. So many websites that promote self-love do it in a way that appears only to glorify capitalism and not really true self-love, much less acceptance. I mean, it’s easy to accept yourself if you’re perfect, right?

If you really want to practice self-love, it has nothing to do with how much money you spend but about how you feel about yourself and, by extension, others.

Positive Affirmations – Every single day when you get up, and right before you go to sleep, tell yourself positive things. It can be about your looks, your thoughts, or your actions. It can be about how you want to behave tomorrow or how you behaved today by way of celebrating your success.

Healthy Diet – Whatever you consider a healthy diet is an important component of self-love and acceptance. After all, if you really love yourself, you’ll provide yourself the right nutrition that you need to thrive, right?

Exercise Regularly – Again, if you really love yourself, you’ll get moving every single day at least 20 to 30 minutes for a minimum of 150 minutes a week of moderate exercise to maintain your health and avoid problems.

Stay Hydrated – Drinking enough fresh filtered water is also part of loving yourself enough to be healthy. When you are healthy all the way through, you’re going to make better choices and automatically feel more satisfied with life.

Dance More – It’s hard to be burned out, sad, or unhappy when you’re dancing. Plus, it’s great exercise that will get your blood pumping and help you feel better about yourself.

Surround Yourself with Happy People – They say that birds of a feather, flock together, and this is so true. Find people who act the way you want to act and live in the way you want to live who are also supportive of you.

Don’t Compare Yourself – Don’t compare yourself with other people in a bad way. It’s okay to aspire to be something that is possible with hard work, but you can’t be what you’re not no matter what you do.

End Toxic Relationships Now – If you’re in a relationship that has more downsides than upsides, find a way to eliminate it or slow it down. It’s hard if it’s a relative, but if someone is dangerous to your happiness, it’s time to separate yourself from them. You can always love them from afar.

Celebrate Your Wins Big and Small – When you succeed, celebrate it no matter how small. It’s not pride nor arrogance to talk about doing an excellent job on something. If you set a goal and made it, take time out to celebrate it and talk about it.

Get Comfortable with Discomfort – Sometimes, you have to be a little uncomfortable to experience a great change in life. If you really want to be successful, let yourself feel uncomfortable as long as it’s within your principles, morals, or values.

Meditate – Take time every day to be quiet and just clear your mind. You can use meditation, prayer, or just silence to accomplish this goal. It will help you more than you know to shut out the world once a day for even ten minutes a day.

Get Back to Nature – As often as you can get into nature in order to feed your body vitamin D, your lungs fresh air, and give your mind the beauty of nature. Studies show that humans always feel better when they are grounded to nature at least once a day or as often as humanly possible.

Study Your Passions – When you have something that interests you before you get involved, go ahead and permit yourself to study your passions. You can’t know what you like without experiencing different things.

Act with Kindness – Not only should you seek to be kind to others but also to yourself. For example, if you are struggling with addiction, it’s not kind to feed it, but it’s also not kind to harshly judge yourself or others.

Practice Empathy – Putting yourself into someone else’s shoes and feeling what they might be feeling can be hard if you haven’t had the experience. But you can practice by truly listening to others talk about their experiences, read more books, and expose yourself to more people.

Be Grateful – Take out time each day to be grateful for whatever is good in your life right now. Even if nothing is perfect, it never will be, you can recognize what is good and right for now.

Practice Radical Forgiveness – Not only should you forgive yourself for doing wrong if you are learning from it and changing, but you should do that for others and take it one step further and forgive those who have wronged you who you don’t even talk to. Forgiveness doesn’t mean letting people keep hurting you, but it does mean to let go of trying to fix it so that you can move on.

Self-love and acceptance don’t actually mean that you become selfish and greedy while stepping on others. No, self-love and acceptance are about acting with kindness to yourself and others to advance your overall life mission and to avoid burnout.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com/training