Tag: home business. online marketing

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How to Use the Right Tools and Technology for Your Business

Around 77% of all small businesses in American use technology for personal and professional purposes. There is no surprise or shock to this as technology provides many incredible and different benefits.

 

As a small business, you should always take advantage of tools and technology for the following reasons:

 

  • To earn twice the revenue or more.
  • To save time, energy, and other resources.
  • To have more energy, momentum, and focus on producing higher quality work.
  • Provides you the opportunity to improve or be the leader in your industry.
  • Ensures proper communication between your customers, you, and your business team or both depending on your company’s size.
  • To make your life and business more manageable, more organized, and productive.

 

This is only a shortlist of the many benefits that technology can bring to your business. However, to reap these rewards, you must find the right tools and technology for your business and needs. Just because a tip works for everyone else doesn’t mean it will benefit you too.

 

The following are a few things to keep in mind when using and choosing the right tools and technology for your business:

 

Be Mindful of Your Pain Points or Frustrations

What areas of your business provide you the most pain and discomfort? When having trouble organizing all your projects, customer information, or delegating tasks, for example, project management systems such as Trello or Basecamp, will keep you and your team on track.

 

What Is Taking Up All Your Time

Are there tasks that need three hours or more of your focus at a time? Accounting and other administrative tasks are the first spots to look at in this case. These tasks are often time-consuming and require a lot of concentration and understand to get done correctly. QuickBooks helps keep track of your inventory, invoices, projects, customers, bills, and more.

 Benefits of Creating Processes and Systems

Be Aware of Your Workspace and Workplace Requirements

While there are many tools and technology that can benefit you, they may not be best suited for your workspace or environment.

 

What Are Your Weaknesses and Strengths?

Your lack of skills can be made up for with proper use of technology—freeing you from stress, frustration, or taking away your time trying to learn something you don’t want to or care to know. Just because you own or run a business doesn’t mean you have to be a mastermind or an expert at every and all skills.

 

Ask Your Customers or Employers

The best information to help is directly from the source. Your customers and employers want to use technology that makes their life easier too. Opening up this line of communication also shows your audience that you care and want to provide value.

 

As you can see, tools and technology can increase your productivity and provide many benefits. Find your weaknesses, pain points, and frustrations, and let technology do the work for you.

 

 

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How to Be Realistic About Time

You know it, and practically the whole world knows it: time is money. It can instantly steal your success if you aren’t being realistic or use it right.

 

The following are a few things to keep in mind to ensure you are realistic about your time:

 

Time Yourself

Make sure you understand how long each essential task takes. How long is the average for you or the person you are working with? Don’t try to rush it or see how fast you can do it.

 

You want the actual time it takes to accomplish each task plus a few minutes to account for variables and unpredictable events. Write these times down in your schedule so you can be sure you schedule enough time out of your day to get finished without interruption or being late for other things.

 

Could You Be Automating That?

Investing in technology or outsourcing your work are great solutions that allow you to add more time to your day essentially. While you may only have 24 hours each day, that doesn’t mean you can’t make it by paying for other peoples’ time.

 

Outsource your blog post content, repeatable social media and email marketing tasks, accounting, and more. Anything these days can be automated as long as you have the income to do it.

 

Stay Focused and Keep Moving

In other words, don’t let yourself get off-plan or run off schedule. Planning, creating goals, and scheduling tasks only work if you do it and stick to it. In fact, the less you stick to your plan, the more work you create. Staying on track prevents burnout, stress and keeps you motivated as you continue to see progression each day.

 

Schedule Appropriately and Don’t Over-Book

No matter how lucrative, fast, or talented you may think you are, overbooking is terrible for business. That is the best way to lead you straight to burnout and dread coming back to work. You don’t need to rush the process to be successful. Remember, slow and steady wins the race.

 

It’s Not Just You

As easy as this may sound, it’s easy to get into tunnel vision and only think about what you need to get it done. When in reality, no matter what you do, more than likely other people will be involved too. Never expect the same type of work ethic you display, and always be sure to over-communicate when scheduling meetings or delegating tasks.

 Scheduling to Avoid Burnout: Learn to Take More Breaks

 

eliminate, delegate, automate

In the end, to create a realistic and successful schedule, you need to take time to evaluate every aspect of your life and others. Be aware of your expectations, other people’s expectations, and never underestimate what it takes to get there.

 

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How to Create an Effective To-Do List

To-do lists are the most popular and widely used time management strategy and essential productivity technique adopted by many successful entrepreneurs and business owners.

Lists

It is even a great way to achieve your own personal goals. However, not just any to-do list will do. Each to-do list you make must be designed appropriately and strategically to be successful.

 

Here are six tips and tricks to implement when developing an effective to-do list:

 

Tip #1: Choose the Right Medium

Choose the proper medium you enjoy, such as paper, a phone application, or simply a word document. What you pick doesn’t matter as long as you understand it and enjoy the process to inspire your creativity and get you working. The medium you choose only frustrates you or has a high learning curve. It won’t be helpful.

 

Tip #2: Use Your Schedule to Guide Your Day

Before you make a list, look at your schedule. Do you have any important meetings or assignments that must get done first? For your to-do list to be effective, use these times or important objectives to guide you. Therefore, don’t make a to-do list for a goal that requires more of your time if you know you will be interrupted.

 

Tip #3: Make It Clear and Precise

Don’t use too many words or go overboard with the tasks. While breaking it down is necessary to highlight the actions required, you can go overboard and overwhelm yourself. Be a realist and make it scannable.

 

Tip #4: Make Deadline or Time Limits

For each task on your to-do list, make time requirements or schedule deadlines and add it to your calendar. This way, it becomes a commitment, and you won’t forget about it either.

 

Tip #5: Limit Your Daily Tasks

Remember being busy doesn’t mean you are productive. In other words, you don’t want to break it down so much that each and every little task is highlighted. This can overwhelm you and require too much time to set up in the first place. Highlight the most important information such as times and what exactly needs to be done. You don’t need to include every time you might go to the bathroom, for example.

 

Tip #6: Add Ways to Keep Track of Your Progress

Seeing the work that you finished is a great way to motivate yourself to get even more done. This way, you can get yourself back on track if you notice you are not getting the work done.

 

As long as you make your list clear, direct, time-driven, and aligned with your goals, you’ll improve your productivity exponentially.

 

Hope you are having a very productive Day!

Here is a Great Speech from Art Williams. Very inspirational.

You must be Tough and Never Quit!

Just Do It Speech….

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The Secrets to Time Management and Why You Need It

The most successful entrepreneurs have this key skill down to a science: time management.

It’s time to get the cold, hard and ugly truth out of the way. If you have not realized your goals and dreams yet, it’s likely your time management skills, or lack thereof, are to blame. As with any skill, there are things you can do and implement to improve it.

 

The following are the secrets to time management and why it’s a must-have skill to run a successful online business: 

 

Proper Time Management Is A Choice and A Skill You Can Practice

You can make a choice and commit to get things done on time and not procrastinate. Poor time management always stems from something, and as a responsible and successful adult, you must make the conscious choice to understand why and develop strategies to overcome it.

Scheduling to Avoid Burnout: Learn to Take More Breaks

Increases Creativity and Makes Innovation Easier

Proper time management means you have the right amount of time for the tasks and areas that matter the most. It means you are no longer wasting too much time on mundane and tedious things that don’t get you to where you need to be—freeing your time and allowing you to be more creative and innovative in your industry.

 

Take Full Responsibility and Understand Your Value

You know why you didn’t get something done on time or what is causing you to procrastinate more times than not. Please take responsibility for your actions and realize the value you bring to yourself, your business, and the world to overcome it.  

 

Schedule and Implement in Order of Importance and Urgency

This way, you can be sure to give yourself enough time for each task required. If you plan a task that needs your total concentration, knowing you will be interrupted quite a few times or need to leave soon, you simply won’t finish it. Don’t ignore reality, or you’ll set yourself up to fail before you even get started.

 

Be Aware of Your Main Objective

Always keep your main objective for the day at the top of your mind. Unfortunately, you won’t always be able to plan for everything. There will be distractions in work and life, but if you train yourself to keep your main objective on your mind at all times, you will know when and how to snap back easier.

 

Be Comfortable with Abnormality

In other words, in order to establish proper time management, you will probably have to go against what your peers or co-workers are currently doing. You have to say no to longer lunch breaks or any other activities you know will only further distract you.

 

Overall proper time management starts with taking responsibility, creating a daily to-do list, sticking to your schedule, and remove unnecessary distractions to ensure you always stay on track.

 

 

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How And Why You Must Remove Distractions

The key difference between a successful entrepreneur and an unsuccessful entrepreneur is action. In order to take action, you must remove the distractions preventing you from doing the work to achieve your goals.

 

Successful entrepreneurs understand they must remove distractions for three key reasons:

  • For Better Time Management and Productivity

Distractions only take up your time and resources, therefore, reducing your productivity. Removing distractions prevents you from wasting this time on things that ultimately don’t matter.

 

  • For Better Creativity and Quality Work or Products

Zero distractions mean you gain more time to develop a deeper focus and concentration that allows you to work better and produce higher quality work. It fuels creativity and inspiration.

 

  • For Proper Business and Personal Organization

Removing distractions means removing possible frustrations, stress, and constant confusion of wondering where you left off last. Keeping your personal and business life organized. Organization allows you to stay focused and on track to accomplish your goals. When you have a clear path and understanding of what needs to get done, it’s easier to achieve it.

 

Follow these four tips to help remove distractions to achieve your goals faster and easier:

 

Establish Realistic Work Hours

If you can create your own schedule and work hours, take advantage of it and be realistic and honest. If you know you are a night owl, for example, then don’t expect yourself to work by 6 AM.

 

If this isn’t a good time for you, no matter how good you are at getting up on time, you won’t be working at your best or produce your best work. Schedule your work hours during times you know you will be fully rested and ultimately distraction-free.

 

Understand Your Limits and Willpower

In other words, if you know you won’t stop looking at your phone, then you must put your phone in a separate room. Create strategies that work with your weaknesses to ensure you don’t limit your success. If you want it, you will find a way to work around your downfalls.

 

Stop Multitasking

Believe it or not, multitasking is a distraction. Every time you switch between a different task, your brain needs time to reset even if you don’t notice it.

Positive Attitude

Let Others Know Your Goals and Needs

The more you inform people upfront about your intentions, the less likely they will keep you from them. If they do, then they are not there to support you, and best to keep them out of your life.

How to Identify Over the Top Goals to Make Them Reasonable

If you aspire to be a mover or shaker or achieve your dreams at all, you need to be the one creating the distractions, not entertaining them. Implement these tips and tricks into your daily routine to keep distractions from interfering with your dreams.

 

 

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The Importance Of “Why”

Before you start any business or goal in life, you should get to know and truly understand your “why” first. Knowing why you’re doing anything in life is a crucial step as it can easily make or break your business or goal before you even get started. When you know why you want to do something, you can better understand the actions and resources needed to get there.

 

Your why is the determination, focus, inspiration, and motivation you need to keep working towards your goals each and every day. As uncomfortable as it may feel to accept your daily actions are the direct results of what you want in life and have already achieved.

 

If you don’t achieve something even if you want it, it’s likely because you didn’t take the necessary action to get there. Your “why” to get there either wasn’t clear enough, or you simply weren’t true to yourself.

 

The following tips and tricks help discover your true “why” and how to use it to your advantage:

 

List Your Values and Aspirations

Start by listing your values and aspirations for all areas of life. List the most important thing you would like to achieve. The first value or aspiration that comes to mind is likely the one that you value the most.

 

Are There Consequences to Not Getting There?

Ask, “What will happen if I never do it?” Take notice of your emotions and write down precisely what you are thinking and feeling. Then evaluate what you wrote down—your true why is likely within these words.

 

Be Sure It’s for The Right Reasons

Why do you want to achieve what you want in your life? Whether it’s money, fame, or happiness, make sure it aligns with you, your values, and your morals; no one else’s. Even if everyone else is doing it, it may not be for you, and that’s okay.

 

Passion Doesn’t Always Equal Business Success

While this may be hard to hear, it can also be a great and beautiful thing. Just because you love something or are very passionate about it doesn’t mean it can be a viable business opportunity. You must make this realization before you get started and fail. Use it as a hobby and a great way to de-stress instead.

 

Be Aware: Money Won’t Ever Be Enough

While money unlocks some freedoms and can reduce stress, money by itself won’t be enough. If you didn’t need money, would you still want to do it? If the answer is no, then start somewhere else.

the purpose

As you can see, your “why” is what empowers you to get things done. Your “why” helps you become successful. If it’s not realistic, you likely won’t get there no matter why you do what you do.

 

 

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The Only Action That Matters

The only action that matters is action.  Action constitutes the work, the steps, the “action” necessary to reach your goals and aspirations. While planning and creating your vision is a vital step that many fail to account for, it’s hard to fix it.

 

People often create new plans and ideas repeatedly but never take the necessary first step or action to make it happen. As long as you create a realistic action plan for your business goals, you won’t fall into this trap.

setting goal

Here’s how to create a realistic action plan for your small business:

 

Start with A Main Objective

What is your company mission or goal in life? Highlight 3 to 5 main objectives and why they are needed to be successful.

 

Break It Down

Then take each main goal and break it down into two to five smaller actionable steps. This means you should have a different to-do list for each main objective you created earlier. If you started with three main objectives, you now have three new to-do lists.

 

Put Them In Proper Order

Next, you must put them in a timely order. Start with the most relevant or urgent tasks. Keep in mind your daily schedule or any critical meetings.

 

Create Hard Deadlines

For each goal, set a hard deadline and don’t give yourself any more time. Please add the steps and tasks you need to do to complete that goal in your calendar and let yourself and other important people know about it. This way, you are sure to follow it and get it done.

 

Understand Your Limits and Be Focused

While the saying “the sky is your limit” may sound motivational, it can be unrealistic when running a successful business. You need to be laser-focused on your overall goal, and if you believe you can get everything, you may lose focus on what truly matters for your specific business and goals.

Benefits of Creating Processes and Systems

In other words, it’s the difference between staying on a clear road or always scrummaging to “shiny object” syndrome. Shiny objects are leading you down a path of uncertainty and disorganization. Each task you do needs to support your main objective; otherwise, you are putting in more input than is productive for the amount of output generated.

 

Lower Your Expectations

Especially if you are new to this business or anything, expect less from yourself and others. If you lower your expectations about everything you do in life, you’ll be less frustrated, but you will also know to schedule more time throughout your day in case you need a little extra time as you make mistakes and learn.

 

Lastly, don’t fear the first step. Stop planning and just get going. Take the first step. Make it so easy that you can’t avoid it. Get your first customer or create an LLC. As you get going, the momentum will give you the confidence and desire to keep going.

 

 

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Nope: Productivity and Being Busy Are Not the Same

The main idea of productivity is always to work smarter, not harder. Just because you are active, working hard, and doing stuff does not mean you have used your time wisely enough to be productive. Unfortunately, a myth equates being “busy” to being highly productive, while not being “busy” equals laziness.

linkedin laptop

However, the most productive people can easily seem lazy with this mindset when they got all their work done already and get to take the rest of the day off.  Remember, the formula for productivity is your output over your input. If your input significantly outweighs the output, you need to adjust and fix your to-do list.

 

Here are a few tips that many successful entrepreneurs follow to be more productive and less busy throughout their day:

 

They Remove Absolutely Any and All Distractions

When it is time to work, take responsibility and remove the distractions you know will disrupt you. Get rid of distracting music. Don’t work where people are walking around and talking. Keep your workspace clean and organized. When distractions are removed, you can stay focused, concentrate and create momentum to get your work done faster.

 

They Create Many To-Do Lists and Know How To Prioritize

Start each morning with a to-do list to tackle each thing you need to get done. If you need to reach out to a customer and also complete a big assignment for the day, then you need two separate to-do lists. Don’t allow yourself to go with the flow, or you will find yourself doing pointless tasks throughout the day. Successful people prioritize their to-do lists and stay on track by sticking to them.

 Steps to Develop Your Overall Content Marketing Plan

They Take Time To Evaluate Their Work, Efforts, And Company Mission

It’s essential always to schedule time throughout your day to evaluate your actions and compare them to your goals. You could be busy all day yet only wasting your time and resources when that time would be better suited doing something else more important.

 

Take five or ten minutes every now and then to make sure you are still on your to-do list and that the goals you need to get done relate to your company mission or ultimate goals. Simply ask yourself, “Did the tasks I do today chip away at any of my goals or get me closer to where I want to be?” If yes, then keep going. If not, adjust your to-do list.

 

They Work in Batches

Working in batches means putting similar tasks together and get them done at the same time. This means less time is required to go back and forth between different tasks, and to keep the concentration and momentum you need to get done fast.

 

They Automate Repetitive Tasks

Finally, productive people automate repetitive tasks using technology, hiring a virtual assistant, or creating templates to make their work that much faster. Create templates for emails, repetitive tasks, accounting, inventory management, and customer management software to keep track of mundane and tedious tasks.

Don’t put out more effort only to achieve no rewards. Compare your efforts daily to your mission to ensure your productivity matches your intentions to live a more successful life.

 

 

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What Does Productivity Mean to You?

How do you stay focused and Productive?

When you think of being productive, what is the first thing that comes to mind? Before you continue reading, briefly write it down in your journal or a notepad. Really think about your own definition before you continue. This way, you can be sure your perspective is really where it needs to be to run a productive business.

Productivity has a variable definition and affects every aspect of your life, both business and personal. When you think about it, every decision you make and action you take affects your productivity somehow. Your health, creativity, journey in life, or direction of your business all depends on the type of productivity you produce.

 

 

In business, reaching the tasks required to achieve specific sales goals, gaining more subscribers or followers, or being the next innovator within your industry are a few examples of being productive. In your personal life, a few examples could include following a daily or weekly budget to buy a big purchase, paying bills on time or setting up auto-pay, or following a healthy exercise and diet routine such as meal planning and weightlifting.

 

While productivity can have variable perspectives and definitions depending on who you ask, it is vital to make sure that the procedures and strategies you implement lead to high rewards for your business or goal. At the same time, the effort you put into it is worth it when the results show it is worth it. This is the basic definition of productivity and can be measured with a simple math equation.

 

Productivity is equal to your output divided by your input.

 

If your effort is greater than the reward, it may not be worth it in the end. If you’ve determined the reward is good enough, then it is. All of this is really up to you to decide. However, you should use the math equation above in real life to be sure you are realistic.

 

For example, if you are a writer and you wrote six articles this morning in three hours, your productivity would be calculated as two articles per hour. You could further compare this number to your overall writing goal to see where you need to improve or work harder.

 

Another way to be sure you are the most productive is to create a list of all the activities you did each day and compare them to the goals you wish to accomplish. How do they compare? Do the tasks that you’ve chosen to do get you closer to your destination, goal, or job, support you in any way? Don’t be too shocked if many of the tasks you do end up getting you nowhere. It is easy to equate being busy to being productive.

Use a to-do List to stay on track

Once you take a moment to evaluate your actions, you can change your plans and daily to-do lists to do what needs to be done to accomplish your business goals. Starting each day with a primary goal and to-do list, implementing proper time management strategies, and taking advantage of tools and technology are a few tips to improve your productivity throughout the day.  Remember, if you want to run a successful online business or achieve any goal, improving your productivity is a must.

 

 

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Free and Low-Cost Automation Tools You Can Implement Today

Now that you’ve read a lot about automation, you may want to give some a try. The good news is you can test out a few options for free. This list is not comprehensive. There are free trials for most software these days, mostly cloud-based, so do try out the free options for the solutions you want to try before investing your money.

 

  • Google Docs – Even if you are using the free Gmail and Google and not the paid business version, you can use Google Docs to keep your documents organized and easily accessible and shareable via the cloud.

 

  • Trello.com – You can use Trello.com for free to organize your business and manage your employees or contractors. Set it up so that your clients can assign work for you and set up projects.

 

  • Join. me – If you want to host online meetings, this solution might work for you. It will work great for discovery calls and onboarding new customers, and it’s free.

 

  • Zapier.com – This works on the “if this, then that” process just like the next offering. Combine them both so that you can take advantage of using the free zaps to get more done each day.

 

  • IFTTT.com – You can use this solution to set up applets or little programs to perform repetitive tasks for you. For each account, you’ll get a few free options, but you may have to pay to get more. It’s not expensive, though, and it’s more than worth it to automate those tedious tasks.

 

  • PayPal and PayPal Invoicing – Most online business owners must get a Paypal.com business account anyway these days. It’s the number one payment method, and it’s free for anyone to set up. They have impressive invoicing capabilities, too, including recurring invoicing.

 

  • Invoicely.com – It’s free and allows you to manage more than one business using this amazing platform. You can see all your finances in one place, making it a lot easier to keep track. Not only that, you can track time, expenses, and so forth while also accepting online payments from anywhere.

 

  • Apptivo.com – This all-in-one solution offers CRM, project management, invoicing, and more for your small business. They offer a free starter account for up to 3 users, with a more advanced lite version opening up to more members soon.

 

  • Mybrightbook.com – This 100 percent free accounting software is made for non-accountants, so it’s easy to set up. You don’t have to know what you’re doing, and you can automate your entries and more. Free.

 

  • Salesautopilot.com – While not free, you can use this system for less than 100 dollars a month, and it has a lot of amazing features such as dynamic landing pages, scheduled campaigns, behavior-oriented triggers, and so much more.

 

  • Recurpost.com – This app will automatically share any post that you want on a recurring basis. You already know that if you want people to read your content, you must promote it multiple times. This system can be set up to share on a schedule you choose automatically.

 

  • Hubspot.com (CRM) – You can use HubSpot CRM free with an easy-to-understand view of your entire sales pipeline. It even has unlimited users, and there is no time limit. You can use this system for free if you’re alone or have a large team.

 

  • Metigy.oglecom – This platform will help you plan and collaborate on your marketing calendar, content and assets, account management, and more. It has lots of learning resources to help you learn more about online marketing too. They have a limited free plan that you can use for up to 3 social profiles. You can stay free forever, but for about $25 a month, you can upgrade to the professional version.

 

If you use any of these solutions or another one, please comment below on what you use and why you like it. Sharing solutions that work for you is good for the entire community because there is so much out there to try that no one person can really find it all.