Tag: home business. online marketing

Posted on

19 Traffic Generation Dos and Don’ts

In order to build fruitful lists, you need to figure out ways to drive more traffic to your landing pages and offers. There are many ways to get more traffic, but you want to avoid those that don’t provide targeted hungry customers because all traffic is not equal. You really want targeted traffic, not just any traffic.

Educate

  1. Don’t Just Start Adding Content Willynilly – Develop a content marketing plan so that the content you add has a reason for being. Design a content marketing plan that encompasses your blog, social media, and the entirety of your business so that it all works together.

 

  1. Do Add Content Regularly – Search engines want you to put a regular drip of content onto your website in order to keep your site updated. But it’s also suitable for engagement if you add content regularly. Of course, the content should be targeted and have a reason for being first.

 

  1. Promote the Content Everywhere – Once you publish content on your website or anywhere for that matter – whether it’s on your blog or a guest post, tell everyone about the content, so they want to read it. Send a link to your email list, send a link to your social platforms, and let people know.

 

  1. Don’t Skip Keyword Research – Keyword research helps build keyword-rich content that search engines will help your audience find, but it’s also helpful for getting content ideas in general that your audience will want to consume.

 

  1. Do Spy on Your Competition – One way to get good ideas for content is to spy on the content your competition is sending to their audience. If you share an audience, anything that they love there, they’ll want more from you too.

 

  1. Build Your Social Network – Don’t just focus on building followers on each social network. Also, focus on building a real network. Engage with your followers and create two-way conversations with them, and they’ll trust you even more.

 

  1. Cross-Promote Everything – Promote your blog on social, promote your social networks on your blog, promote it all in email, and vice versa. The more you promote each area, the more traffic you’ll get.

 

  1. Get Influencers Involved – Sometimes, it helps to get others with lots of traffic on your side. You can do this by engaging with influencers. The great thing is you can use a smaller audience influencer or two very effectively.

 

  1. Avoid SPAM – In the old days of content marketing, questionable solutions were developed, such as article directories, and so forth. Don’t use anything like that because it’s not going to send good traffic your way.

 

  1. Remember SEO – Search engine optimization, both on-page and off-page SEO, are needed to ensure your landing pages, website, blog posts, and more actually get the results you want.

 

  1. Know What You’ll Do with The Traffic – Before you write any content, create copy for a landing page, or even create a product or service (free or not), you need to know who wants it and why you want that traffic. What do you want the traffic or visitor to do when they come to that page?

 

  1. Check Your Numbers and Adjust – Always use analytics to ensure that what you think is working is indeed working. You really cannot tell the reasons for success if you’re not looking at the numbers. Adjust as needed and let go of things that don’t give you enough return on your investment.

 

  1. Keep It Simple – Don’t go nuts trying to trick the system. It really is easy to get traffic. Provide your audience what they want and tell them about it. It’s that easy.

 

  1. Don’t Expect Overnight Success – Email marketing is the most profitable and successful form of marketing that has ever existed, but it doesn’t produce results overnight. It’s going to take a few months or even years, but if you chip away at it daily, you will be very successful, and there is no reason you can’t have 1000 subscribers within four to six weeks if you do the things you need to do.

 

  1. Use Multiple Channels of Traffic – You need many channels for traffic as well as many entry points on your website to collect the information to turn visitors into leads.

 

  1. Focus on Value – The more value you can provide your audience, the more your content marketing will be successful. List building works when you are laser-focused on your audience and how you can serve them.

 

  1. Don’t Be Cheap – Using free services as well as not being willing to pay for ads or the tools needed to be successful is not going to advance your cause much. It’s okay to be budget conscious but don’t be cheap.

 

  1. Remember the Visuals – The visuals on your website are important too but remember that it’s not about what you like. It’s about what your audience likes. Test out various colors, types of images, and so forth and use what they like most. You can tell by conducting A/B testing and looking at the numbers.

 

  1. Don’t Skip Automation When It Works – Using automation is an important concept to grasp. Use automation for anything that doesn’t block or substitute authentic engagement so that you have more time for engaging with your audience.

 

Finally, focus on the type of traffic you want. Study your ideal audience and their buying journey so that you can get the information correct on your pages because then you’ll keep the right traffic on your site.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

 

Posted on

How Many Landing Pages Does Your Website Need?

As you work on creating your lead magnets and landing pages to build your list and get your first or next 1000 subscribers, let’s think about why you need landing pages and look at what the research suggests about landing pages.

daily content

Keep  your Audience Engaged

 

A landing page is simply a page on your site that is very precise and directed toward a specific purpose. It’s a stand-alone page that you make just for marketing and advertising one thing. When your visitor lands on this page, they will be able to educate themselves on the offer without distractions and convert into a lead through the sign-up form.

 

According to Hubspot.com, the more landing pages you have on your website, the more traffic you’ll receive and the more conversions you’ll get. In fact, studies show that websites with more than 40 landing pages will increase their conversions by over 500 percent.

 

Ensure that you follow the rules of landing pages to ensure they really do convert. Optimize the landing pages you create for SEO, sound design, effective CTAS, and of course, make sure the landing page copy speaks directly to the audience member you want to convert, focusing on the benefits to them your offer gives them.

 

For example, create a new landing page for each traffic source you want to attract, even if it’s the same freebie. You want each visitor to your landing page to feel unique and important to you, so the people who come to get your freebie from a guest blog post see information important to them compared to the people who visit from your email list. If you segment the landing pages and write the copy for your audience of one, based on where they’re coming from and where they are in their buying journey, you’ll be more successful converting your visitors to leads.

 

To be successful, create at least one landing page for each segment you want to download your freebie and follow the rules for a well-made and highly converting landing page.

 

  • Focus on your Unique Selling Point – What makes you different?
  • Use Compelling Images and Video – Use directional images that relate to your audience.
  • Tell Them What’s In It for Them – Benefits over features.
  • Develop Effective Calls to Action – Practice writing CTAs and test them.
  • Include Social Proof – Who else likes it? Why you?
  • Optimize for SEO – Search engine optimization helps everyone. Learn all you can about on-page and off-page SEO.

 

When you do this, you will be very successful in converting people to your list. Remember, once you get them on your list, you need to keep them there by providing interesting and informative information every day.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

Posted on

How to Drive Traffic to Your Landing Pages

Once you have a lead magnet, a landing page, and an opt-in form, you need to start building traffic to the freebie so that you can build your email list. Getting more traffic for a landing page is not really any different from how you get traffic for anything you do.

communication
content creation

 

  • Create Offers Your Ideal Audience Wants – The only way to make offers that your audience wants and needs is to get to know them. Study them. Engage with them. Survey them. Then put what they want right in front of them where they are.

 

  • Tell Your Current Subscribers About Your New Offers – Anytime you create a new offer, whether free or not, tell your current subscribers about it. This might seem counter-productive since you want to build your list, but it will keep your list healthy, segmented, and engaged.

 

  • Get Affiliates Involved – Set up your funnels with freebies that your affiliates can promote too. Show them what’s in the funnel, so they know it’s worth their while to promote your freebies too.

 

  • Send Out a Press Release – Tell the world about every single offer you have, including your freebies. If it’s newsworthy, it deserves a press release, and letting your audience grab a free solution is something they want to know about.

 

  • Host a Live Event – When you make the freebie available to the public, have a live event on Facebook Live or a webinar via Zoom or another preferred platform to help get the word out about your offer.

 

  • Include Smart SEO – The landing page and opt-in form for the lead magnet allow you to use excellent search engine optimization techniques that help pull traffic to your site via your audience searches.

 

  • Blog About Your Offers – Once you’ve finished your landing page or opt-in form, always write a blog post announcing your freebie offer linking to the landing page and opt-in form. Then you can share that blog post freely multiple times as you spread the word.

 

  • Share on Social Media – Share multiple times across all your social media platforms about the freebie. Don’t just share once and call it done. Instead, share multiple times during any launch and then repeatedly over time as long as it’s still a good offer. Use Hootsuite.com or other software to help automate this process.

 

  • Reach Out to Social Influencers – A fun way to get noticed is to work with social media influencers. Whenever you have a freebie offer for your audience, let the influencers know about it so they can promote it too.

 

  • Run Ads Via Social Media and Google – Don’t forget that you can speed everything up with targeted paid ads. Before you do that, consider hiring someone to help you ensure your targeting is working, as well as your landing pages and freebie are optimized for your audience.

 

  • Ask People Who Are Downloading to Share – Set up your download page to make it easy for your audience who downloads the freebie to share the opportunity with their friends.

 

Driving traffic to your landing pages is an essential element in marketing online. You can use a variety of methods to get more eyes on each page you create but don’t ever waste money just sending people to your home page. Use the time and money you have budgeted for marketing to send your visitors to specialized pages because you’ll build your list faster.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

 

Posted on

6 Things to Include on Your Freebie Opt-in Page

Once you have created your freebie, you’ll want to create an opt-in page. This list of things to include on your freebie opt-in page will help you make one that gets your ideal audience’s attention so that you can help them solve their problems.

 

A Compelling Headline and Subhead Line

 

You have to hook your ideal audience in from the moment they land on your opt-in page. If they aren’t compelled to keep reading, you’ll lose them within seconds of their arrival. A good headline speaks directly to the solution’s benefits for the specific person you created it for.

If you know your Goal

A List of Benefits Associated with The Freebie

 

To get started making a fantastic opt-in page, try writing down a list of the benefits associated with the freebie you’re trying to get them to download. It can sometimes help to list the features from your view and then attach benefits to each feature that you think is important.

 

The Sign-Up Form That Works

 

Depending on your goals, you’ll want a sign-up form that is simple and fast to use. Ask for the information you really need to qualify your leads, no more, and no less. For example, if you want to work with companies that hire at least 100 employees every year, you’ll want to include a field asking your audience to tell you how many employees they have before they get to download the freebie. This will ensure you are working with the right audience.

 

A Call to Action That Speaks to The Right Person

 

When you create CTAs, think about the exact person you want to sign up and talk to them. A CTA should be action-oriented and benefit-focused on the right people. The right people are your ideal audience members who will be hungry to use your solutions because they need them.

 

Attractive Visuals That Your Audience Loves

 

Every audience has different ideas about what looks good. Don’t trust yourself to know. Instead, study your audience and try different types of images and visuals. You’ll want the page to be uncluttered and the reader’s eyes to be directed in the right places for it to work.

 

Social Proof to Help Build Trust

 

Don’t forget to add information that helps build trust, such as social proof. Social proof can appear in the form of testimonials, product reviews, and even a simple statement about how many people have downloaded the freebie and seen results.

 

Remember that you need to use your freebie opt-in page or landing page and form to attract a specific portion of your ideal audience. Therefore, use your words, visuals, and information wisely. Know your audience, know your offers, and understand the point of building your list with a hungry audience who wants what you are offering.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo

Posted on

Get More Subscribers: Use This Autoresponder Sequence to Keep Your List Engaged

You may wonder what your autoresponder sequence has to do with getting more subscribers. After all, you’re building the list before anyone sees what type of emails they’ll receive. What happens once your ideal customer joins your email list is just as important as what happens before. You want to keep engaged members on your list in order to build a robust list of hungry customers, and the type of messages you send can help.

communication
content creation

First, you need to know the goal of the list. You may have goals such as keeping contact with your subscribers, promoting other products and services (yours or an affiliate’s), and providing more content to your subscribers. Not only that, you can use your list to bring people back to your content on your website so that they can see your offers.

 

The best way to choose a goal is to go with the goal of the opt-in you create. So, if you have an opt-in designed to build your list and promote your signature product, it’s a lot easier to figure out what needs to be said once you attract a subscriber. Who is the person who wanted that opt-in, and why did they want it, and what do they hope will be accomplished by acquiring it?

 

The order of operations looks like this.

 

Marketing Content

 

This content markets the lead magnet or opt-in. This can be a landing page, a blog post, social media posts, and more. In fact, the more points of entry you can create to lead to the opt-in, the better. Always create a landing page for each lead magnet just like you do for each product or service you sell.

 

Opt-In or Lead Magnet

 

The freebie you’re offering will need to be created before you start anything. The freebie itself is going to help you choose the messages to follow the opt-in. For example, a Yoga instructor might offer a freebie PDF download with drawings of 5 daily poses that help lower back pain, or perhaps you might want to offer a download that is a guided meditation to help reduce anxiety.

 

Whatever it is, the problem you want to solve with this freebie is essential to understand in order to create the follow-up autoresponder series. From there, you can better understand how each email will help guide your subscribers to take future actions such as reading more of your content, buying your signature product, or using products you recommend.

 

  • Welcome Email – The welcome email should be particular based on how the new subscriber has signed up. If it’s due to the freebie, you need to mention that freebie. If it’s due to a product, they purchased that should be mentioned too. Whatever it is, mention it by name and explain to your subscribers what to expect from you going forward from the first email.

 

  • Download Page – You can include a link to the download page in your welcome email, or you can tell them in the welcome email to be on the lookout for the download link for their freebie or product. However, it’s always best to send them to a download page instead of attaching the freebie. You can use automation to deliver it immediately, too, if you use software like Leadpages.net, for example.

 

  • Content – Send them some information about their problem, or the product that they downloaded and the ways in which it can help them. Ensure that the information you send is relevant based on how they got on your list.

 

  • Content – Send more content related to the reasons they downloaded or received the freebie. For example, a blog post with tips regarding relaxing to reduce anxiety that goes along with the freebie and helps them get the most from the freebie.

 

  • Related Promotion – After you’ve warmed them up, you can send related promotions of products and services you have created or that others have created as an affiliate marketer. For example, you might want to send them a link to that awesome app you are using that helps you stay mindful all day.

 

  • Content – Do the same thing. Keep sending them related content, articles, news reports, blog posts, and tips related to the initial issue you wanted to help them solve while tipping them off on the next problem you can solve.

 

  • Content – Keep teaching, informing, and engaging with your subscribers by sending only relevant information via email. Keep the emails clear. You want to avoid being long-winded in email. Use subject lines that make them curious but are straightforward. Cross-promote your social media platforms to help your audience engage with you more.

 

  • Related Promotion – Every couple of regular emails that you send, you’ll want to send a promotion for a product or service that you recommend whether you’ve created it or not. Remember to set up your autoresponder service to automatically tag or segment the list members based on their behavior.

 

Create a new sequence like this for each product, service, or behavior you want your subscribers to perform.

 

For example, if you ask them to read a blog post and they click through, your email marketing software can allow you to tag that person differently from someone who did not click through, which can enable your system to automatically send even more messages to them designed to move them through their buying journey and your product funnel.

 

The reason this works is that the more engaged your subscribers are, the longer they stick around, the bigger and stronger you can build your email list, earning that first 1000 subscribers or next 1000 subscribers in no time.

 

Posted on

Create and Set Up Email Autoresponder Messages

Once you have created your freebie, you need to create and set up autoresponder messages based on that freebie and based on the goals you have for the people who downloaded that freebie. You can use these ideas to get started with ideas for your autoresponder series.

email

  • Thank You Email – Once your target fills out the form to get the freebie, they should receive an email right off that thanks them and gives them a link to the download page. If you have a good system that delivers the download right away, that is even better, but you still want to send the thank you page with another link to the download.

 

  • Get to Know Me Email – Once they’ve gotten on the list, it’s your chance to tell them more about you. Tell them about what you do, why you do it, who you do it for, and invite them to get to know you more by sharing your books, your blog, or other platforms where they can find you.

 

  • Get This Offer While It Lasts Email – Set up another message for the next day or in a day or two that gives them another offer based on what they downloaded. For example, if they’re trying your free trial, you may want to give them a chance to sign up now for a discount.

 

  • How’s It Going Email – You want to find out how they liked the freebie, so send an email asking them how it’s going and ask if they need any additional assistance. Invite them to a group of others who are using your advice to get more help. Ask your list member to reply to the email directly to get more help.

 

  • Here’s a New Blog Post Email – If you have blog posts relevant to the freebie, set up a message sending them to the relevant blog posts and information.

 

  • Do You Need Additional Help Email? – When they’ve had enough time to consume and use the freebie and form an opinion about it, send them an email offering additional help. Ask them for feedback. You can send an email or a survey for this one.

 

  • Cross Promotional Email – Let your subscribers know where you are on social media, what books you’ve written, or where you guest post, and so forth. The more information that you can provide about what you’re doing, the more they’re going to trust you.

 

  • The Next Offer Email – Don’t be afraid to make offers in email based on your list member’s behavior. The next offer in your product funnel is a good option, as are other affiliate products that relate or complement what you do.

 

  • A Great Product or Resource Email – Send your subscribers an email telling them about the products and services they need to be successful based on your niche. Use affiliate links to monetize this email and list. Hint: You can make this a stand-alone page on your site and just send them the link.

 

  • An I Want to Know More About You Email – Don’t forget to send an email asking them about themselves. You can ask one question, or you can send them a survey to get to know them more.

 

  • My Resource List Email – Send them an email telling them about your sources of products and services and so forth if it relates to them. For example, if you teach others to build an email list, send them a resource list of all the products you use with affiliate links to build your email list.

 

  • A Reminder Email – Send an email reminding them of why they downloaded the freebie, and where to get more information about their issues, and how they can solve their problems.

 

  • An Upsell Email – Make them an offer for the next level product or service you have in your funnel.

 

  • A Down Sell Email – If they don’t take you up on the bigger product or service, offer them something smaller.

 

The main thing is to send emails at least every day but make sure the emails are worthwhile and useful. If you send information to them that is not relevant, they are going to be trained not to open your emails. Make each email worthwhile to open, and soon they’ll be opening all your emails.

More info: What you need to make it all Work

Posted on

Lead Magnet Mistakes to Avoid

The entire point of creating lead magnets as list builders are to build your list with targeted customers who want and need the products and services that you offer. The people who think marketing with freebies doesn’t work usually are doing it wrong. You can avoid mistakes by learning the most common ones and not doing them.

 

  • Your Lead Magnet is Too Expansive – A really good freebie is going to be ultra-focused on solving one small problem and even poke the bear a bit in order to soften them up to buy the big product you’re selling. Keep it narrowly focused to increase success. For example, if you are a weight loss coach, don’t give away the entire program in your freebie. Instead, focus on one thing, such as providing a checklist or app to help them.

 

  • Your Lead Magnet Has No Reason for Existing – You need to know why you want the person who needs that information in the lead magnet or the app you’re giving away. Why does this lead magnet exist, and what does it do for the person who needs it? If you have no goal for it, it’s not going to work.

Need More info Creating compelling Lead Magnets

  • Your Lead Magnet Isn’t Targeted to The Right Audience – Your lead magnet cannot be targeted to your entire audience. It really needs to be narrowed down to specific people based on where they are in their buying journey. Try mapping your buyers’ journey to help identify points at which they need a little something extra to push or pull them to the next stage.

 

  • You Didn’t Create an Autoresponder Series Based on The Lead Magnet – When your customer downloads the lead magnet, it’s imperative that they receive targeted messages based on their choice in the autoresponder. A welcome message, a confirmation message, a more personal email to check on them, and so forth, including asking for the sale if that’s what’s next.

 

  • You Didn’t Cross-Promote Yourself Within Your Lead Magnet – People are downloading the lead magnet. You may as well take advantage of that fact. At the end or the beginning, tell the people about you and invite them to your social media platforms, events, and tell them about the other things you do.

 

  • You’re Not Following the Laws for Your Country – Every country has SPAM laws. In general, most want you to get a double opt-in to avoid spam complaints. Plus, of course, what you say must be the truth. You can’t make promises that aren’t true.

 

  • Your Lead Magnet Title is Boring and Not Targeted – When you title the freebie, you’ll want to make sure you use straightforward words that your target audience understands. However, you don’t want to be boring about it. Use action words and tug at their emotions in the title.

 

  • You Don’t Market and Advertise Your Lead Magnet – The idea that building a lead magnet will attract your ideal audience without marketing and advertising is just not accurate. You do have to tell everyone about it just like you would your most expensive and compelling paid product to get people to sign up.

 

  • You Don’t Create Lead Magnets for All Stages of The Buying Journey – Don’t just create one freebie based on awareness. Instead, map your ideal buyer’s journey so that you can identify areas when a freebie might push them to the next stage in their buying journey.

 

  • You Neglected to Create a Landing Page for Your Lead Magnet – To get the most interest in your freebies, make a landing page for each. After that, write a blog post too. Then use that to market and advertise the freebie to your audience.

 

  • You Ask for Too Much or Not Enough Information in Exchange for The Freebie – It really depends on your audience and the goals you have for them. But, at the very least, you need to ask for a first name and email address. But if it’s relevant to your audience, you may want to ask for other information to qualify for the freebie, such as business size or something else that is relevant to determining if someone is serious or not.

 

  • You Failed to Welcome New Subscribers – When someone signs up for your freebie, whether they were already on your list or not, they should receive a welcome message or thank you message regarding their choice.

 

  • You Never Ask for the Sale in Your Email Messages – When you create the autoresponder messages based on the behavior of your list members, don’t fail to ask for the sale or the conversion using a well-formed and targeted call to action.

Positive thinking

Avoiding these lead magnet mistakes means that when you create a lead magnet or freebie, it will help you build your list with targeted audience members who really want and need your offers. You can only do this right if you take the time to get to know your audience as well as your offers so you can easily explain to the audience what you do, who you do it for, why you do it, and then demonstrate why you’re the best through your freebie.

Posted on

Lead Magnet Ideas You Can Use

An effective lead magnet must solve a real problem quickly for your ideal customer. They are usually very specific, easy to digest, and are considered to be high value. Plus, they demonstrate your expertise exceptionally well without risk to your ideal customer. The following lead magnet ideas can work for almost any niche.

downloadable ebook

Teach Your Audience Something

 

This is likely the simplest way to come up with a lead magnet if you don’t sell a product or software but works with those niches too. Set up a course in email that runs your ideal customer through education about their problem and the solutions that exist. A course can be in many formats. You can deliver it by email, put it on a platform like Teachable.com, or turn it into a PDF download.

 

Provide Your Audience a Useful Tool

 

A really fun freebie to offer your audience are tools that help them. For example, if you have a food-related website, you can create and offer a recipe app. If you help people lose weight and get healthy, you can create and offer an app that tracks food intake and exercise.

 

Build Your Community

 

This freebie idea is a big winner with socially based businesses. Set up a free group on a platform like Facebook Groups or DelphiForums.com and then only invite people to the group who ask after downloading the freebie or via automation due to them downloading the freebie.

 

Inspire and Entertain Your Audience

 

A perfect freebie excites your audience and makes them want to take the next step. It can be entertaining. For example, why not use an old talk you gave to a group or workshop as your freebie? Or give priority access to some users to private information that only they get to see?

 

Re-segment Your Current List Members

 

If you already have a dead list or a list that you don’t use much, sending them a freebie offer via email is a great way to segment your list further and reactivate the list members. For example, if someone joined your list due to a freebie you made, but they’ve not moved to a customer, try sending them a new one that is more targeted.

 

Cause Prospects to Become Customers

 

To move your audience from leads to prospects to customers, you need to provide the right content that captures their attention continually. Knowing where they are in their buying journey can inform the type of freebie you make for them. You should definitely consider making more than one freebie so that you can offer one to people at every stage of their buying journey.

 

Lead magnets can be PDFs, videos, webinars, reports, software, apps, transcripts, and more. You can use any of the content that you’ve already created to develop a lead magnet, or you can buy new content in PLR form to use. As long as the freebie addresses the targeted person and solves a problem for them quickly and efficiently, you will build your list better.

Design and Create Compelling Lead Magnets

Grab This FREE Escape Plan and Get The 3 Simple Steps to Becoming Job Optional in Just 30 Minutes Per Day!

https://flawlessfreedom.com/

 

 

 

 

 

Posted on

Email Marketing: What You Need to Make It All Work

When you think about building an email list, it can get overwhelming thinking about all the technology you need to work together to make it all work. Keep in mind that some of the systems are redundant, and you may not need all of these, but you will need the following:

 

  • A website – What platform will you use to build the site? You can choose self-hosted WordPress, or you can build your website another way. Know how all the technologies work together. For most needs, self-hosted WordPress will work great.

 

  • A website host – Pick a website host that will work with you based on your needs. Remember that bigger is not always better. But you want the host to have a good reputation and provide excellent customer care. If you’re a newbie, you may need hand-holding – in that case, a good choice is a host called Mom Webs.

 

  • A social media presence – Create social media accounts on platforms your audience likes to use. Update it often with relevant information and content for your audience. Choose at least the top three that your audience likes to use. Consider using automation via software like Hootsuite.com too.

 

  • A targeted and compelling freebie – You may need or want more than one freebie that you create based on where your targeted audience member is in their buying cycle.

 

  • A landing page or sales page – Treat your freebie as you would any product you’re going to sell to your audience. Create a sales page for it so that your audience knows the benefits of getting it. While you can build a landing page using a standard WordPress new page, using software like HBA Funnel Builder is also very helpful and makes it quick.

 

  • An email autoresponder service – You must have an autoresponder such as Aweber.com, Drip.com, or Get Response (or others) to deliver the messages to your subscribers. Don’t be tempted to use your own website and private email because these services are more secure and work better.

 

  • A place to store downloads – You may want to use your own server, or you might want to invest in a better system that is more secure like Amazon S3 to store your freebies and products safely.

 

  • A way to deliver the freebie – You don’t want to attach your freebie to the email. Instead, you’ll want to create a download page or use an automatic system to help deliver it, track it, and segment your audience with it.

 

  • An email marketing sequence of messages – You’ll want to create an email sequence to welcome your subscribers based on the freebie they download or the product they buy and add information to guide them in their choices in the future.

 

To choose which technology you’re going to use, it’s essential to understand what your business stands for, what your budget is, and what you plan to do in the future too. Choosing systems that can grow with you is important.

If you missed yesterday’s Blog Post you can read it here:  Choose Your Email Marketing Technology Carefully

 

 

 

Posted on

Learn to Focus on The Benefits of Your Offers

As you work to create products and content and build your list with smart lead magnets, learning how to focus on the benefits of your offers will help you a lot. You’ve likely heard the phrase “benefits over features” during your business studies. This is exactly what we’re talking about here.

Features and benefits

The main reason you must focus on benefits over features when explaining your offers is that your audience doesn’t care about you or much about how. They only care about what you offer them and the results of those offers. “What’s in it for them?” is the central question you need to answer.

 

The first thing you’ll need to learn so that you can differentiate from features and benefits is how to identify a benefit. The best way to think about this is how the feature you’ve created impacts the user. The impact is the benefit. The impact is what you want to focus on when marketing to your audience because that’s what they care about the most.

 

You may be offering email customer service to your customers, but what impact does that offer have on your customers? Does it give them time freedom? Does your customer service give them peace of mind? What is the impact of your offer on them ultimately?

 

It might help you to do the following exercise. Ask yourself what the benefits are of various items you own, products you use, or services you buy? For example, what are the benefits of the deep side pockets on cargo pants? They let you put tons of stuff inside when you go on a hike without worrying about losing them. Choose some items you have around your home and list the benefits of them so you can practice getting this down.

 

To do better writing about benefits over features, you’ll want to think about what they do. What is the verb that the feature does? Start by listing out all the features of your product and then write down the benefits of that feature. Some features may have more than one benefit. For example, if you offer remote email customer care, a benefit of that is time savings, emotional protection, and the knowledge that your customers won’t wait for care.

 

When you’re writing about anything regarding your offers, don’t write like you’re in school. Forget the lessons your English teacher taught you about using the word “you.” In fact, you’ll want to use the word “you” and speak directly to your ideal customer and no one else as you write about the benefits of every offer that you put in front of them. Also, don’t be negligent about answering the questions they have about what’s in it for them.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com/SalesVideo