internet marketing Archives - Page 2 of 12

February 5, 2022

Five Tips for Using YouTube and YouTube Stories for Business

To squeeze more benefits out of your YouTube channel and stories, you need to plan and make quality content for your target audience. YouTube is only as beneficial as the content you bring to your viewers.

Thankfully, you can follow many tried and true methods or tips to ensure you get the most out of this platform. In addition, once you reach the required number of subscribers, you can also unlock their story features, giving you yet another valuable tool to creating better and more engaging content.

The following are five tips on using YouTube and YouTube stories to market your business effectively:

Create Content That Provides Value or Solves a Problem

While you also need to post highly valuable long-form content, stories should be no exception. However, make it more interactive and always think about how you can get the viewers involved. Think of the content you create as a conversation between a family member or another loved one.

Build Community

Use the reply to comment in the story feature to build a strong bond and community with your viewers and audience. Don’t ignore their comments or responses. This tool allows you to do it more directly and personally. Further increasing your credibility and trust as a business and a YouTuber. Adding a “Mention.”

Share Announcements or Updates

Use YouTube stories to update your audience with brand new information or product announcements and releases. Add an option for them to reply to get their direct feedback, and be sure to find a certain amount of time to respond to as many as you can.

Tease Your Next Long-Form Video

YouTube must have regular video content in order to take advantage of its stories features. The main purpose of the YouTube stories feature is to keep your audience subscribed and involved with your brand or niche. In other words, it further installs the value you bring to them with your long-form videos. So never miss a moment to share your new videos. YouTube stories provide a feature called the “Video” sticker to do this very thing – making it a super simple and easy process to get started.

Think Mobile

How to Repurpose Your Influencer Marketing Content

Finally, but certainly not least, YouTube stories can only be viewed on mobile – giving you another way to create different and new content.

Be sure you take advantage of the benefits YouTube provides by following each of these tips. The more you put into your YouTube channel, the more benefits your business will receive. Quality and engaging content allow you to build the community you need to market your business better and achieve your goals.

January 23, 2022January 23, 2022

Four Ways to Make Your Social Media Stories Stand Out

While social media stories are a good tool to market and advertise your business, they can easily get lost in the competition. Over five hundred million active users post Instagram stories alone – showing you just how important it is to make valuable and important content that stands out to your target audience.

Here are four ways to make your social media stories stand out:

Show Behind-The-Scenes Content

Give your audience a view of what it is like to be you behind a business every day. This is content that many viewers are interested in and attracted to. It also allows you to show a more vulnerable and personal side that your audience will admire. Social media stories are powerful because they are seen as less informal and more direct. Behind-the-scenes content is a great way to take advantage of it.

Post During Audience Active Hours

Post content when your audience is the most active. Not only does it make it more engaging to your viewers, but it also shows that you are aware of their needs while making it easier for them to view your content. You don’t want them to rely on coming to you, and many stories only last twenty-four hours. Therefore, posting content when they are active increases your exposure, engagement, and overall success.

Actually, Tell a Story

Don’t click bate or post generic content to your social media stories. Actually, plan out a consistent story that provides value, whether that be through new information or relatable entertainment. Stories need to be just as valuable, if not more, than your other posts to keep them engaged, interested and to persuade them to become loyal customers.

Ask Your Audience to Share Their Opinion

Always get your audience involved in some way through the platform features by asking them questions, submitting their own content or simply replying to your story. The more active and involved your audience is, the more likely they will convert into loyal or paying customers. Getting their feedback also allows you to improve your content further and provide superior value that your competition can keep up with.

As you can see, making your content stand out is really about highlighting and showcasing your audience. If you have good content and understand your target audience, you won’t have any problem creating quality social media stories that stand out. Solve a problem and get your audience more involved to see more results and benefits with your social media stories.

January 23, 2022

Why You Should Take Advantage of Social Media Stories

To Increase Brand Awareness and Exposure

Social media stories are highly shareable content, making it easy to increase your exposure and awareness on the internet. Bringing value to your audience ensures that they want to share it with their peers, increasing your views and exposure. A vital step to the success of any business on the web. It’s simple, the more people you can get to view your content, the more likely your viewership or audience will grow. Social media stories are another creative and interactive avenue to do this.

Struggling With Social Media? A Calendar And System Can Help

To Humanize and Personalize Your Brand

Social media stories are powerful because they are viewed as a more personal and less informal way to communicate with your audience. Showing your human side effectively increases your reputation as a business, as many viewers see this as a more trustworthy trait. This inspires more trust and credibility required to transition your readers or viewers into loyal or paying customers. Being more personable and human also shows your relatability beyond your business responsibilities and goals. You can understand what your audience goes through daily.

To Increase Audience Engagement and Interaction

Audience engagement is how you keep them interested in your business. It also provides them value or solves a problem, further increasing your exposure and reputation as a brand or business. Again, the more value you bring, the more successful you will be. Engaging content keeps your viewers wanting more and provides you more resources to update and perfect your products or services.

Take advantage of these benefits by adding social media stories to your marketing plan today. The more tools you use within each platform, like stories, the easier it can be to build your awareness and exposure as a business while improving your audience engagement and participation. In other words, not taking advantage of social media stories is a poor decision and only shows your audience that you don’t care to adapt or provide them more value.

January 8, 2022

Four Tips to Enhancing your Email Call-To-Actions

Call-to-actions are vital to your email marketing campaigns. It is the material that instructs your audience to do something in order to get the conversions you need to grow and build a sustainable business. If you don’t tell or show your audience what you need them to do, you are unlikely to succeed.

Call-to-actions are like a guidebook that instructs your readers on where to go and what to do. In fact, you can increase your click-through rates by over 300% just by adding one single call-to-action, according to a WordStream report and further highlighting the importance of adding them to your email copy if you want to run a successful email marketing campaign.

The following are four tips to enhance your email call-to-actions to increase your conversions and run a more profitable email marketing campaign.

Use a Button and Colorful Graphics

Buttons are easy to see and obvious to most readers. They are eye-catching, clear, straight to the point, and easy to understand and use. Buttons also can improve your results by nearly 28% more than call-to-actions without them. A big red “buy now” button or “read more” is more obvious and easier for your subscribers to understand. Making it more likely for them to follow through if your products and services are what they need.

Use Action-Oriented Words

“Get the discount here” or “Try your free trial today” are perfect examples of action-oriented words that should be used in your call-to-actions. These words inspire your readers to do something and grab their attention.

Keep it Short and Urgent

Too much information or crowded images only persuade your audience to click away instead of click-through. It can also be confusing and overwhelming, allowing your readers to second guess instead of making a quick decision.

Using a sense of urgency and clear and direct information increases your click-through rate because people fear missing out. However, be sure to use this appropriately and not take advantage or misuse your readers. Urgency should be to inspire, not to take advantage of.

Highlight the Value Proposition

When deciding on what copy to use, be quick and to the point by highlighting the most valuable part. What are your readers getting out of doing the action you ask of them? Is it at a discount, more education, a chance to participate with others, and a bigger community? If you lead with this, it will be easy to get your readers to take action.

Don’t neglect your call-to-actions. Make sure your CTAs align with your goals and objectives to each and every email copy and campaign you create. Please keep it simple, direct, and obvious, and don’t forget the power of call-to-action buttons.

Lead Magnet Ideas You Can Use

January 8, 2022

Six Proven Ways to Increase Your Email Click-Through Rates

To make a sale or increase your conversions in email marketing you need to monitor your click-through rate. Click-through rate describes the percentage of subscribers who see the link or email or subject line and click the links within your email after they have opened them. This rate allows you to determine how to affect your email content by persuading or valuing your target audience.

To determine your click-through rate, you need to take the number of links clicked and divide it by the number of delivered emails. Then times it by one hundred to get the correct percentage. For example, say you sent four hundred emails and noticed around twenty of them have opened and clicked the link inside. The formula would break down as follows:

(Link Clicks / Number of Emails Sent) * 100 = Click-Through Rate

(20/400) * 100 =

0.05 * 100 =

The following are six proven ways to increase your email click-through rate:

Keep Email’s Organized, Clear, and Direct

Your emails should be short and direct but with enough information to get your point across and provide value to your subscribers. For example, instead of providing your full blog in the email, please provide a link for them to read the rest.

Emails should be used as a summary or overview. The longer it is, the more likely they will get disinterested and click off the email. Make sure each email you send has one main objective. This way, your readers don’t get distracted or confused on what direction they need to take next.

Use List Segmentation

Personalized and targeted content is key to increase your open and click-through rates. This is because list segmentation helps you organize and divide your customers in a way that makes it easier to communicate with them.

Segmentation involves picking outliners such as your subscribers’ website viewing or email reading behaviors, demographics, and geographic characters and then developing and sending each segment’s individual and personalized email sequences. The idea is to make sure only those truly interested will receive the content, improving your conversions while maintaining your email list.

Make it Smart Phone Friendly

Nearly eighty-four percent of those who use a smartphone have reported it as being their primary tool to check email. This means if your email is not mobile-friendly, you are likely missing out on many opportunities of making it easy for your subscribers to opt-in and click-through. If the process is frustrating, they won’t want to participate.

Add Social Sharing

You can increase your click-through rate by as much as thirty percent, according to an Econsultancy report, by adding three or more social sharing options. Every email you send may not be useful to your readers, but that doesn’t mean they don’t know a friend, loved one, or coworker who could use the information instead.

Enhance your Call-To-Action

Use one obvious call-to-action through your email sequence. Make it the first and last thing they see so they know exactly what they need to do to click through.

10 Content Marketing Tips for Email Marketing Success

The key to improving your click-through rate is to make the right content, understand your target audience, and make it obvious and easy for them to participate. The more your subscribers click-through, the higher your revenues.

January 8, 2022

Five Actionable Tips to Boost Your Email Opt-In Rate

Your email opt-in rate is the percentage of those who visit your website compared to those who become email subscribers. The higher the rate, the more email addresses you have to better market and communicate to your target audience. In other words, the imagine you had 1,000 people visit your website this month.

Fifty of those viewers decided to provide their email and opt-in to your campaign. Therefore, your opt-in rate would be five percent, the average that many other businesses see. An opt-in rate that is two percent or higher is said to be on the right track. To determine your opt-in rate, use the following formula:

(Monthly or Weekly Opt-In Subscribers/ Monthly or Weekly Website Viewers) * 100

(50/1000) * 100

0.05 * 100 = 5%

Opt-ins are materials that hook your audience in by providing them high-value content in exchange for their email address or cell phone number. Once you acquire their information, you lead them through your email marketing funnel to hopefully persuade them to be paying loyal customers. Therefore, improving your opt-in rate is important to running a successful email marketing campaign.

These five tips will help you boost your email opt-in rate:

Use Pop-Ups

Pop-ups can be a great reminder for your viewers as they are leaving or browsing your website. However, don’t overuse them as they can quickly become annoying and make them click off altogether. Many readers expect a few, but if they pop-up too frequently or make it too difficult for them to browse the site, they will simply get discouraged and leave.

Make the Opt-In Process Obvious and Easy

Be sure to optimize the signup process to the mediums your readers use the most such as smartphones. If the opt-ins or lead magnets are not optimized for their cell phones, they won’t be able to complete the process. Many readers will abandon a brand or business altogether if they refuse to learn how to adapt to their audience as well. Keep the opt-ins organized and straight to the point. Don’t overload the reader with too much information. For the most part, the opt-in should be scannable and understood in a few seconds.

Add Prominent Testimonials

Show social proof with customer testimonials. Make them obvious and near the signup button to show your readers that you are trustworthy. If others are seeing the benefit you promised they will want to participate.

Use the Fear of Missing Out

Urgency is a useful tactic to get your readers to act now. Discounts with deadlines or early bird tickets for hands-on classes are great examples of these. Most people can’t pass up a good deal, nor do they want to miss out.

Invite Them to a Call or Webinar

Humans love to feel like they are important or part of a community. Not only that, inviting them to a short one-on-one call or free webinar makes them feel more valued and that there is a real person who cares on the other side. It shows that you are there for more than just monetary gain. Increasing their trust and loyalty to the business.

Overall, providing value is key to increasing your opt-in rate and achieving your email marketing goals. If you don’t have valuable content to provide nor follow these six tips, it’s likely your email opt-in rates will be poor, destroying your sales and overall email marketing conversions.

10 Content Marketing Tips for Email Marketing Success

December 12, 2021December 12, 2021

Email Funnel Red Flags to Take Notice Of

To perfect your email marketing funnels, you need to be aware of certain factors that hinder your success. Many red flags are obvious if you just know where to look. Thankfully these red flags have plenty of solutions to them as well.

Here are five common email funnel red flags to take notice of in order to see proper conversions:

Low Open Rate

While this is not a metric you usually want to use on its own, a low open rate at least indicates that your subscribers are not reading the content. Meaning your deliverability could also be low, the titles don’t spike their interest, or you are simply sending them at the wrong time.

However, a high open-rate will not always translate to success, so you should always track other metrics to measure your results more accurately—for example, a high open-rate with a low click-through rate.

High Open Rate with Low Click-Through Rate

This means you are on the right track as your readers are interested, but something about the product you are advertising is off. Maybe the price is too high, or it doesn’t actually solve their problem.

High Click-Through Rate with Low Conversions

Again, this can be associated with the same problem presented above. The readers are clearly enjoying the content as they click through; however, you cannot make the final conversion. This could indicate a disconnect in your landing page from your email. Your email had enough detail to persuade them to click on the landing page; however, the expectations were not set. Be sure you don’t have any misleading discounts and that your email and landing pages have similar expectations.

High Unsubscribe Rate

This can happen for a couple of common reasons. First, you are either marketing your opt-in copy or forms to the wrong people, sending out too many emails, or are developing copy that is not compelling enough or too spam-like for your audience.

A great way to solve this is to keep your sequences and segmentations short and direct. Don’t send emails too often. If you know your target audience well, including how you can help them, you can develop the right content, products, and services to prevent a high unsubscribe rate. Usually, unsubscribe rate is not a problem if you start with your buyer personas in mind.

Varying Unsubscribe Rates Per Sequence

Some email sequences may be too long, short, or seen as spam. Some customers may end up in the wrong sequence, too, leading to them unsubscribe. Meaning you should be sure most of your readers are in more than one sequence.

Keep these red flags in mind to know where to improve your email marketing content when a problem arises. Successful email marketing will always require consistent reviewing and updating.

December 4, 2021

Powerup Your Influencer Marketing Campaign

Influencer marketing is not really new. People have been doing it for centuries. A popular person who inspires others presents a product or service to their followers in a good light, and boom, sales take off.

You really don’t need to work with the biggest names in the industry to make your mark. You can work with small influencers or big ones, but the main characteristics that spell success are personality, authenticity, and offering value. So if you really want to power up your influencer marketing campaigns, take note of these tips.

Add Your Own Personality

Remember that your brand has a personality too. Be sure to include that information about your brand voice and personality in all branding information you provide to each influencer who will work with you. When they understand who your brand is and who you are, they’re more likely to want to work with you. Likewise, encourage any influencer working with you to add in their own personality to promotions too.

Use and Study Your Competition

Look at your competition posting and read the comments to see what their customers are missing or liking. Then, find the content with the most engagement and figure out why their audience enjoys it so much. Then, take that information and find ways to add your own personality to it.

Look Out for New Platforms, Tools, and Social Media Channels

Part of running a successful business requires keeping up with industry standards. For influencer marketing, this also means being aware of all the technology, platforms, and channels that may appear. For example, TikTok was hardly used last year and is now about to take over YouTube and Instagram in top social media platforms used by brands and influencers.

Strive for Authenticity

Use stories, live videos, or even podcasts to share your content in different ways while also striving for authenticity. To be authentic, strive to be who you are, warts and all. If you ask that of all influencers you work with, you’ll end up a lot happier because it’s just easier to be who you are naturally than to fake it. Whether it’s you or someone you hire, you want genuineness to shine.

Know What’s Hot

Right now, for example, short-form videos are really hitting their will on YouTube and other video platforms. Because it’s working, you need to do it too, but always check your metrics. Do what’s hot but check the numbers to make sure it’s really delivering what you hope it will.

Why You Need To Mail Your List Regularly

Keeping track of trends is essential for any business owner, but if you’re working in a digital environment, what’s trending yesterday may be old news today. So it would help if you kept your ear to the ground in your niche and community to stay abreast of what is working now. It might be different than you think.

December 4, 2021

Six Instagram Influencer Marketing Tips

Nearly 90% of influencer marketing campaigns in 2020 were done using Instagram. Making it by far the most popular platform to utilize if you want to get the most out of your influencer marketing campaign as well.

Enhance your Instagram influencer marketing campaign with the following six tips:

Use The Instagram Business Profile

Set up your Instagram account using the business profile option. You want to start correctly on this platform because you will unlock many useful tools with the business platform. In addition, it is free of charge to you.

Take Advantage of Instagram Insights

There are tons of info available to you within Instagram insights. Of course, if you have an audience, you can learn a lot, but you can also ask the influencers that you work with to give you the information about their audience with insights to help you know if their audience is right or not for the promotion.

Develop Branded Hashtags

Don’t just pick any hashtag. Take your time figuring out the right hashtags based on the intention of your audience and what they want and need. Keep the hashtags short and sweet. Consider pulling on their emotional strings within the hashtag.

Encourage User-Generated Content

You want to create buzz for your brand by encouraging your fans and audience to talk about your brand. But you have to give them a reason to do that by hosting contests, collaborating with other influencers, and rewarding participation somehow. Ask the right questions of your audience, and you’ll get the ball rolling fast.

Post Daily and Often to Instagram Stories

Once you start your own Instagram page, you’ll want to share often by posting every single day at least once a day to your stories and your page. However, you do want to publish with intention. So consider what you wish the action for your audience to be as you make your plans.

Don’t Only Use Videos and Posts

When you post, you’ll want to use many different types of content, from videos to text, using many kinds of multimedia. Include posts, questions, polls, testimonials, behind-the-scenes action, and more. Then, mix it up to stay on brand by remembering your brand story and your intent with each publication.

Do Meaningful Giveaways

When you decide to do a giveaway, don’t just pick anything. Instead, make it really special by giving away something of enormous value to any of your customers and clients.

Running an influencer marketing campaign using Instagram stars is an excellent way to get the word out about your offers. You don’t need high popularity on Instagram to get an influencer to work with you. You just need to have a product or service that your and their audience wants to use to get started.

Why Influencer Marketing Works