Tag: Marketing tools

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Four Easy Ways to Improve Your Bounce Rate

Bounce rate is determined by how often your email ends up in your subscriber inbox. If it’s not deliverable, it will bounce back or be rejected by their email service provider. On the other hand, a bounce-rate higher than you wish may mean that subscribers are not seeing your emails and not getting the value they deserve from your email campaign.

 

There are two types of bounce-rates; hard and soft. Hard bounces indicate some permanent error, such as an outdated or nonexistent email address. Which likely means the only thing you can do is remove the lead from your list. On the other hand, a soft bounce can be fixed and is probably a temporary error such as a full inbox or some server issue or lag. Meaning you can likely resend the email once the problem is fixed.

 

It’s important to note that many people have noticed that once their bounce rate reaches higher than ten percent, it starts to affect them throughout other campaigns. This is because your subscribers’ email service provider uses this information as a security measure and will add your email straight to the spam box or reject it.

 

Here are four easy ways to improve your bounce rate:

 

Create Double and Relevant Opt-Ins

Make sure your acquisition process includes a way to evaluate the information you collect. For example, using a double opt-in form makes your subscribers verify their email addresses. Ensuring that every lead you get is viable. The fewer errors in data entry you have, the easier you can pinpoint the main culprit to increasing your bounce rate.

 

Remove Inactive Email Accounts Regularly

If emails consistently bounce or are active, remove them from your list. Inactive emails can have a major impact on all of your conversions and this can give a more accurate representation. Programs such as NeverBounce can help simplify this process with their email verification and email cleaning services.

 

Don’t Forget Proper List Segmentation

One way to avoid your subscribers’ email service provider from thinking you are spam is to implement proper list segmentation. This is using a certain set of criteria, information, or time to target certain subscribers. Getting marked as spam is less likely if you stay organized and timely.

 

Avoid Free Sender Domains

Authenticate your email address and avoid using services such as Gmail. Using your own email prevents email service providers from seeing your content as spam.

Four Tips to Writing Better Email Subject Lines

Don’t ignore your bounce rate just because you believe it is out of your control. You can and must do many things to ensure your emails end up in their inbox and improve your bounce rate.

 

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Seven Tips to Optimizing Your Email Onboarding Sequence

The email onboarding sequence or acquisition process is the first and most crucial step to email marketing. Obviously, without leads or email addresses, you can’t properly communicate or market to them. However, acquiring your leads is far from the only requirement to creating an email onboarding sequence. Onboarding sequences also involve the steps between being a new subscriber to becoming a veteran or hopefully a loyal customer and, in turn, leading them down their next email sequences.

 

Here are seven tips to optimizing your email onboarding sequence

 

Always Start with A Confirmation

This is vital to ensure the deliverability of your email. Often, subscribers fill in the wrong information; however, a double-opt-in form where the reader must confirm their address reduces this chance. A confirmation is also a great way to personalize your introduction and further excite their interest.

 

Focus On Benefits Not Features

When subscribers first join, show them the benefits you promised in the opt-in. Don’t just list features. Provide real value. Give them instant satisfaction by joining your list with hardly anything in return.

 

Develop Inactive and Active Reader Sequences

Be sure to segment your list in terms of their behavior and how they respond to your emails. Especially the first few. If they don’t click them, they should be moved into different sequences or emails to persuade their interest further. This way, you know every email you send can accomplish its goal more effectively.

 

Use Call-To-Actions to Accomplish Your Goals

Lead and end every email with a call-to-action. Show and tell your subscribers what you need them to do in exchange for all the valuable content you provide through email. Make them clear and straight to the point. It is also important to note that call-to-actions with buttons and graphics convert better than those that don’t.

 

Be Fun and Engaging

Personalize and humanize your content. Speak to them as if you were talking to a friend, not a business lead. You want to focus on growing their trust and show them that you are worth the time and effort. Invite them to other platforms or ask them to reply to your email to get them to interact, engage and feel connected.

 

Keep It Short and To the Point

Your email copy length should be around 125 to 250 words or so. That’s right, and your emails should be pretty short. You don’t want to offer too much information all at once. Instead, each email should guide them along short and different journeys that all work together to share a similar message or goal.

 

Provide Generous Incentives

Make it even clearer to your new subscribers that you value their time by providing earlier and generous incentives that align with your call-to-action.

 

As you can see, the onboarding experience is more than just acquiring new subscribers. It’s about teaching them about the value you have to offer and what your company is about while also proving it. Finally, it’s about exceeding their expectations and giving them a great experience to transition into a loyal customer and subscriber.

 

 Lead Magnet Mistakes to Avoid

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Five Actionable Tips to Boost Your Email Opt-In Rate

Your email opt-in rate is the percentage of those who visit your website compared to those who become email subscribers. The higher the rate, the more email addresses you have to better market and communicate to your target audience. In other words, the imagine you had 1,000 people visit your website this month.

 

Fifty of those viewers decided to provide their email and opt-in to your campaign. Therefore, your opt-in rate would be five percent, the average that many other businesses see. An opt-in rate that is two percent or higher is said to be on the right track. To determine your opt-in rate, use the following formula:

 

(Monthly or Weekly Opt-In Subscribers/ Monthly or Weekly Website Viewers) * 100

 

(50/1000) * 100

 

0.05 * 100 = 5%

 

Opt-ins are materials that hook your audience in by providing them high-value content in exchange for their email address or cell phone number. Once you acquire their information, you lead them through your email marketing funnel to hopefully persuade them to be paying loyal customers. Therefore, improving your opt-in rate is important to running a successful email marketing campaign.

 

These five tips will help you boost your email opt-in rate:

 

Use Pop-Ups

Pop-ups can be a great reminder for your viewers as they are leaving or browsing your website. However, don’t overuse them as they can quickly become annoying and make them click off altogether. Many readers expect a few, but if they pop-up too frequently or make it too difficult for them to browse the site, they will simply get discouraged and leave.

 

Make the Opt-In Process Obvious and Easy

Be sure to optimize the signup process to the mediums your readers use the most such as smartphones. If the opt-ins or lead magnets are not optimized for their cell phones, they won’t be able to complete the process. Many readers will abandon a brand or business altogether if they refuse to learn how to adapt to their audience as well. Keep the opt-ins organized and straight to the point. Don’t overload the reader with too much information. For the most part, the opt-in should be scannable and understood in a few seconds.

Add Prominent Testimonials

Show social proof with customer testimonials. Make them obvious and near the signup button to show your readers that you are trustworthy. If others are seeing the benefit you promised they will want to participate.

 

Use the Fear of Missing Out

Urgency is a useful tactic to get your readers to act now. Discounts with deadlines or early bird tickets for hands-on classes are great examples of these. Most people can’t pass up a good deal, nor do they want to miss out.

 

Invite Them to a Call or Webinar

Humans love to feel like they are important or part of a community. Not only that, inviting them to a short one-on-one call or free webinar makes them feel more valued and that there is a real person who cares on the other side. It shows that you are there for more than just monetary gain. Increasing their trust and loyalty to the business.

 

Overall, providing value is key to increasing your opt-in rate and achieving your email marketing goals. If you don’t have valuable content to provide nor follow these six tips, it’s likely your email opt-in rates will be poor, destroying your sales and overall email marketing conversions.

How to Repurpose Your Influencer Marketing Content

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Four Tips to Enhancing your Email Call-To-Actions

Call-to-actions are vital to your email marketing campaigns. It is the material that instructs your audience to do something in order to get the conversions you need to grow and build a sustainable business. If you don’t tell or show your audience what you need them to do, you are unlikely to succeed.

 

Call-to-actions are like a guidebook that instructs your readers on where to go and what to do. In fact, you can increase your click-through rates by over 300% just by adding one single call-to-action, according to a WordStream report and further highlighting the importance of adding them to your email copy if you want to run a successful email marketing campaign.

 

The following are four tips to enhance your email call-to-actions to increase your conversions and run a more profitable email marketing campaign.

 

Use a Button and Colorful Graphics

Buttons are easy to see and obvious to most readers. They are eye-catching, clear, straight to the point, and easy to understand and use. Buttons also can improve your results by nearly 28% more than call-to-actions without them. A big red “buy now” button or “read more” is more obvious and easier for your subscribers to understand. Making it more likely for them to follow through if your products and services are what they need.

 

Use Action-Oriented Words

“Get the discount here” or “Try your free trial today” are perfect examples of action-oriented words that should be used in your call-to-actions. These words inspire your readers to do something and grab their attention.

 

Keep it Short and Urgent

Too much information or crowded images only persuade your audience to click away instead of click-through. It can also be confusing and overwhelming, allowing your readers to second guess instead of making a quick decision.

 

Using a sense of urgency and clear and direct information increases your click-through rate because people fear missing out. However, be sure to use this appropriately and not take advantage or misuse your readers. Urgency should be to inspire, not to take advantage of.

 

Highlight the Value Proposition

When deciding on what copy to use, be quick and to the point by highlighting the most valuable part. What are your readers getting out of doing the action you ask of them? Is it at a discount, more education, a chance to participate with others, and a bigger community? If you lead with this, it will be easy to get your readers to take action.

 

Don’t neglect your call-to-actions. Make sure your CTAs align with your goals and objectives to each and every email copy and campaign you create. Please keep it simple, direct, and obvious, and don’t forget the power of call-to-action buttons.

Lead Magnet Ideas You Can Use

 

 

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Six Proven Ways to Increase Your Email Click-Through Rates

To make a sale or increase your conversions in email marketing you need to monitor your click-through rate. Click-through rate describes the percentage of subscribers who see the link or email or subject line and click the links within your email after they have opened them. This rate allows you to determine how to affect your email content by persuading or valuing your target audience.

To determine your click-through rate, you need to take the number of links clicked and divide it by the number of delivered emails. Then times it by one hundred to get the correct percentage. For example, say you sent four hundred emails and noticed around twenty of them have opened and clicked the link inside. The formula would break down as follows:

 

(Link Clicks / Number of Emails Sent) * 100 = Click-Through Rate

 

(20/400) * 100 =

 

0.05 * 100 =

 

5%

 

The following are six proven ways to increase your email click-through rate:

 

Keep Email’s Organized, Clear, and Direct

Your emails should be short and direct but with enough information to get your point across and provide value to your subscribers. For example, instead of providing your full blog in the email, please provide a link for them to read the rest.

 

Emails should be used as a summary or overview. The longer it is, the more likely they will get disinterested and click off the email. Make sure each email you send has one main objective. This way, your readers don’t get distracted or confused on what direction they need to take next.

 

Use List Segmentation

Personalized and targeted content is key to increase your open and click-through rates. This is because list segmentation helps you organize and divide your customers in a way that makes it easier to communicate with them.

 

Segmentation involves picking outliners such as your subscribers’ website viewing or email reading behaviors, demographics, and geographic characters and then developing and sending each segment’s individual and personalized email sequences. The idea is to make sure only those truly interested will receive the content, improving your conversions while maintaining your email list.

 

Make it Smart Phone Friendly

Nearly eighty-four percent of those who use a smartphone have reported it as being their primary tool to check email. This means if your email is not mobile-friendly, you are likely missing out on many opportunities of making it easy for your subscribers to opt-in and click-through. If the process is frustrating, they won’t want to participate.

 

Add Social Sharing

You can increase your click-through rate by as much as thirty percent, according to an Econsultancy report, by adding three or more social sharing options. Every email you send may not be useful to your readers, but that doesn’t mean they don’t know a friend, loved one, or coworker who could use the information instead.

 

Enhance your Call-To-Action

Use one obvious call-to-action through your email sequence. Make it the first and last thing they see so they know exactly what they need to do to click through.

 10 Content Marketing Tips for Email Marketing Success

The key to improving your click-through rate is to make the right content, understand your target audience, and make it obvious and easy for them to participate. The more your subscribers click-through, the higher your revenues.

 

 

 

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Five Actionable Tips to Boost Your Email Opt-In Rate

Your email opt-in rate is the percentage of those who visit your website compared to those who become email subscribers. The higher the rate, the more email addresses you have to better market and communicate to your target audience. In other words, the imagine you had 1,000 people visit your website this month.

 

Fifty of those viewers decided to provide their email and opt-in to your campaign. Therefore, your opt-in rate would be five percent, the average that many other businesses see. An opt-in rate that is two percent or higher is said to be on the right track. To determine your opt-in rate, use the following formula:

 

(Monthly or Weekly Opt-In Subscribers/ Monthly or Weekly Website Viewers) * 100

 

(50/1000) * 100

 

0.05 * 100 = 5%

 

Opt-ins are materials that hook your audience in by providing them high-value content in exchange for their email address or cell phone number. Once you acquire their information, you lead them through your email marketing funnel to hopefully persuade them to be paying loyal customers. Therefore, improving your opt-in rate is important to running a successful email marketing campaign.

 

These five tips will help you boost your email opt-in rate:

 

Use Pop-Ups

Pop-ups can be a great reminder for your viewers as they are leaving or browsing your website. However, don’t overuse them as they can quickly become annoying and make them click off altogether. Many readers expect a few, but if they pop-up too frequently or make it too difficult for them to browse the site, they will simply get discouraged and leave.

 

Make the Opt-In Process Obvious and Easy

Be sure to optimize the signup process to the mediums your readers use the most such as smartphones. If the opt-ins or lead magnets are not optimized for their cell phones, they won’t be able to complete the process. Many readers will abandon a brand or business altogether if they refuse to learn how to adapt to their audience as well. Keep the opt-ins organized and straight to the point. Don’t overload the reader with too much information. For the most part, the opt-in should be scannable and understood in a few seconds.

Add Prominent Testimonials

Show social proof with customer testimonials. Make them obvious and near the signup button to show your readers that you are trustworthy. If others are seeing the benefit you promised they will want to participate.

 

Use the Fear of Missing Out

Urgency is a useful tactic to get your readers to act now. Discounts with deadlines or early bird tickets for hands-on classes are great examples of these. Most people can’t pass up a good deal, nor do they want to miss out.

 

Invite Them to a Call or Webinar

Humans love to feel like they are important or part of a community. Not only that, inviting them to a short one-on-one call or free webinar makes them feel more valued and that there is a real person who cares on the other side. It shows that you are there for more than just monetary gain. Increasing their trust and loyalty to the business.

 

Overall, providing value is key to increasing your opt-in rate and achieving your email marketing goals. If you don’t have valuable content to provide nor follow these six tips, it’s likely your email opt-in rates will be poor, destroying your sales and overall email marketing conversions.

 

 10 Content Marketing Tips for Email Marketing Success

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Four Tips to Writing Better Email Subject Lines

Subject lines are like first impressions or hooks that grab your readers’ attention. It’s often thought that since subject lines or titles are short, that they shouldn’t take valuable time to develop, but this could not be further from the truth.

 

You need subject lines and titles to be highly clickable and make your readers interested to click and read your content. If they don’t read your emails, then it doesn’t matter how big your list is. They won’t convert into paying customers or achieving other marketing goals if they don’t open them.

 

Here are four tips to writing better email subject lines to increase your email open rate and other conversions:

 

Tell Them What’s Inside

Be simple and straight to the point. If there is valuable content or a discount code inside, let them know. For example, “Don’t forget to download your free guide” or “Your 20% discount is waiting for you” are great examples. Be sure to execute on that promise too. If the title says there is a discount, make it obvious and don’t be misleading. For example, if it’s 20% in the title, it must be 20% in the copy, or your click-through rate and reputation will be affected.

 

Be Minimalistic Yet Unique and Personable

Titles should be scannable, meaning they shouldn’t be any longer than fifty characters. Otherwise, they will be cut off, and readers will be too caught off guard by all the information. Finally, there are mere seconds to impress your audience. Researchers have stated that you have anywhere from seven to forty seconds to grab their attention.

 

Include Deadlines and a Sense of Urgency

Use the power of urgency or the fear of missing out to your advantage. However, again, be sure not to mislead or take advantage of your readers. Urgency and fear of missing out include short deadlines on discounts. It’s not using poor language to make your audience feel bad that they don’t participate.

 

Create More Than One and Test Them

Most email marketers craft more than one title and test it on different readers for a few hours or days to see which one creates the most results. This is a great way to ensure you communicate and understand your audience the best way you can. When you test titles, try different terms, languages, and styles. Then use the results to craft even better titles in the future as you see which tones and styles work better on your audience.

 

As you can see, your email’s subject line or title is important to improving your open rates. Sometimes it’s about timing, but it’s mostly about the content and how you relate and understand your audience.

11 Ways SEO Improves Email Marketing

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Four Email Follow-Up Strategies to Implement

Did you know that, on average, only about two percent of sales are made on the first initial contact? This means those who use email marketing successfully see most of their profits through their follow-up strategies. If you don’t follow up with your subscribers after the initial contact, you are not using email marketing correctly or to its fullest potential.

 

Every great sales person knows that you have to reach out and communicate with the same lead more than once to grab their attention and hook their interest finally. In fact, research shows that nearly eighty percent of sales come from the fifth contact, which jumps significantly compared to the two to ten percent of sales you see from the first to the fourth follow-up.

 

Meaning you shouldn’t be the one to opt-out or give up; leave that up to the readers and implement these five follow-up strategies to improve your email marketing sales:

 

Say Thank You and Ask for Feedback

When an audience member signs up for your list or purchases a product, an automated email to thank them or ask for feedback should happen. The feedback you get allows you to make sure the process is easy to complete and that the products or services you promoted throughout your emails provide the value you promised.

 

Add Value and Personality

Show subscribers your brand’s personality, which is often your personality. Show them that you are there for more than just monetary gain. This means you should always find ways to add value and your character when sending an email. While many of these messages are automated, you should make it obvious or the same every single time.

 

Keep it Short, But Not Too Short

Emails between fifty and 125 words have often been the most successful, especially when increasing click-through rates. Too little information provides the incorrect amount of time to marketing to your readers, while too-long emails distract and overwhelms them. Thus, showing you just how crucial it is to make sure your emails are direct and to the point to make sure they follow your call-to-action.

 

Add Personalized Support

Send periodic emails to invite your readers’ personalized support through one-on-one calls or even creating support groups within your community. The point is the remind your readers that you are there for them and someone they can reach out to if they need it.

 

Don’t expect results right away from one email or opt-in sequence. The power of email marketing starts with continuously getting to follow-up with your interested readers more directly and personally. The more personalized and valuable the follow-ups, the more likely you are to see positive conversions. Give your readers the trust and credibility they need to transition into loyal and paying customers through proper follow-ups.

What is Email Deliverability and How to Improve It

 

 

 

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Five Lead Magnet Tips to Grow Your Email List

Did you know, nearly four billion people worldwide utilize email almost daily? What is even more interesting is that every second, three million emails are being sent. So that means by the time you finish this sentence, likely eighteen million emails, give or take, just ended up in people’s inboxes, which is no surprise why sixty-four percent of small business owners have reported that using email marketing has been vital to their success and is why they continually strive to grow their email lists.

 

The most common and powerful way to grow your email lists is through lead magnets. Free or low-cost material that attracts your potential customer into your buyers’ journey or email marketing campaign. Lead magnets will vary depending on your niche and are quite low cost if you can craft and complete the material yourself.

 

Here are five lead magnet tips for growing your email list:

 

Use How-To Guides or eBooks

Short guides or how-to eBooks are attractive options to many readers. Most people use the internet to ask questions to solve a common problem and gain more knowledge about their favorite things, which is why eBooks and how-to guides are so attractive. Understanding your audience and their struggles are key to creating an effective eBook or guide that piques their interest. Nearly thirty percent of marketers prefer this option.

 

Email Courses and Workbooks

Similar to eBooks, yet more direct are email courses and workbooks. These are materials that work together to help your subscriber actively solve or work through a problem. Instead of downloading all the material at once, your readers will receive their course through weekly and timed emails. Again, keeping an audience engaged for a longer period of time is the goal.

 

Develop Templates and Checklists

Easy, downloadable, and printable material that aids your subscribers in their favorite hobbies or solves their problems are affordable and easy lead magnets to produce. In addition, they can often be used with other paid products for free to incentivize a sale further.

 

Free Webinar and Trials

Invite your audience to join in on a live webinar and offer a free trial of your products and services. This can be a great way to ask for email addresses to send a link directly to the webinar or free trial. In addition, the hands-on and live material is often more attractive and easier to digest.

 

Incentivize

Host contests and giveaways and send coupons such as free shipping or birthday discounts to incentivize your subscribers. It is hard to pass up a good deal, especially one that provides so much value and excites your interest.

Putting It All Together And Developing A Routine That Will Keep You On Track

Although lead magnets are usually free, this does not mean they are not good investments. In fact, a wpforms report stated that marketers saw a 50% increase in signups after using and developing valuable lead magnets.

 

 

 

 

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Best Practices for Email List Segmentation

A MailChimp study conducted in 2017 on the “effects of list segmentation on email marketing stats” highlights the importance of list segmentation. In fact, it showed improved open rates by fourteen percent, increased click-through rates by one-hundred percent, and even better decreased unsubscribe rates by nine percent. Again, showing you just how valuable it is to your email marketing campaign.

 

List segmentation is the process of organizing your subscribers based on certain factors. For example, understanding that not all your readers or potential customers are the same, even in the same industry. Most of your readers or customers will be on a different buyers’ journey too. Common ways to segment email lists include:

 

  • Demographic segmentation – This is the information sorted based on age, gender, occupation, income level, education level, and family.
  • Geographic segmentation – When readers are sorted based on their country, city, language, or other information based on their location or where they reside most often.
  • Behavioral segmentation – This is by far the most important way to segment your lists. This includes information based on how they browse your website, interact with your emails, or when and how often they purchase your products.

 

Try these best practices when creating email list segmentation:

 

Keep It Simple

You don’t need to go overboard. Instead, pick a few key pieces of information that work for your industry and goals to know where to start and how many segments to create. For example, if you are a women’s clothing store, you would likely segment based on their gender, age, and purchase history.

 

Use Buyer Personas

Buyer personas should be used at every stage of the email marketing process, list segmentation included. If you truly understand your audience, your buyer personas are like guidelines for crafting the perfect emails. They have details that outline your target audience according to their interests, behaviors, and geographic and demographic information. Thus, allowing you to control and create the perfect process before anyone signs up.

 

Automate with Tools

Automate the process and keep track of results easily with email marketing tools. These tools will keep track of your readers and their behaviors and organize the lists to maximize your goals and do the bulk of the work for you. This way, you can use your time crafting and developing quality email campaigns.

 

Overall, list segmentation aims to ensure that each message sent and received gets to the right audience member at the right time for maximum conversions. The more organized and targeted your email lists are, the more likely you will achieve your email marketing goals.