Tag: niche marketing

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These Niches Benefit the Most from Influencer Marketing

Any product or service can benefit from influencer marketing. However, some certain niches or genres perform better and see far more success than others. This is likely because the content is easily shareable, visual, consumable, and in high demand.

 

The following are the most popular industries for influencer marketing:

 

Beauty and Fashion

 

This is probably the most obvious niche within influencer marketing as it makes up the bulk of it. Products and services within this niche are built on their ability to make bold, beautiful, and colorful works of art. They are highly shareable and consumable, making them a powerful product to influence. The Instagram platform is a visual social media that is one of the most used for this niche as the niche creates amazing visuals.

 

Gaming

 

Another niche that probably won’t come to you as a surprise. This industry is worth over 130 billion dollars. Those who love gaming thrive for information to learn how to complete their game or compete at the highest level against their rivals. Sharing reviews on the most anticipated game of the year or console or walkthroughs and guides on how to achieve the highest level in competitive play are just a few things audiences crave. You can often find gaming influencers on YouTube, Twitch, Instagram, and even Twitter.

 

Health and Fitness

 

Most people want to learn how to be healthy, improve their apparencies or maintain their weight. It is vital to your survival, meaning there is high demand for needed information. Weight loss how-to videos, advertising sportswear, or selling weightless programs are a few great things in this niche that influencers can promote.

 

Food and Travel

 

Mouthwatering dishes, videos on how to bake the perfect cake, how-to guides on traveling the world on a small budget, or simply sharing the meals you’ve tried while traveling to exotic places are just a few examples of content audiences crave within these niches. Many young adults have reported using Instagram as their source of information before they book their travels or YouTube to learn how to cook a new meal.

 

While these are the most common and successful industries in influencer marketing, that doesn’t mean you shouldn’t give it a try if your niche didn’t make this list. You can be an innovator and start something new within your industry as long as you use the right tools and resources.

 

Find the right social media platform and influencer, and create the best content with your target audience and business goals in mind. This extensive list shows that influencer marketing will likely benefit your company as long as you can provide visual content that solves a high-demand problem. Influencer marketing thrives on high-quality visuals and in-demand content.

Tools and Tips to Help You Automate Social Media Marketing

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Ask Open-Ended Questions

One of the best ways to stand out at any event is to let other people talk. The best way to get other people to speak is to learn the art of asking open-ended questions. When you do that, the people come away from the event feeling heard, understood, and as if they like you a lot.

 

When people talk about themselves to someone truly interested and listening, it means so much more, as demonstrated by their actions. It is much more valuable and memorable to them.

 

To focus on asking open-ended questions, you’ll ask them what, how, and why often as they talk, using their own words to ask the questions.

ask question

Keep some of these phrases in mind to keep the conversion flowing:

 

  • What was it like to experience that thing you’re talking about?
  • What was the best part of that thing you’re talking about?
  • What was the hardest part about the thing you’re talking about?
  • How did you feel about the thing you’re talking about?
  • What brought you to this conclusion about the thing you’re talking about?
  • How is this thing you’re talking about similar to this other thing?
  • Tell me more about this specific aspect of the topic you mentioned?
  • What was the best part of your day today?
  • What’s been going well for you today?

 

Open-ended questions are useful because they allow the respondent to include more information than a yes or no question. You’ll get to know the people more deeply as you delve into their answers and the reasons why and how and what they’re doing.

 

It may seem almost contrary advice to listen and let others do all the talking at networking events, but this is how you get remembered as an interesting person. It’s just a little part of human nature that if you learn to exploit for your own purposes will teach you more about others while also allowing you to fit in more at every event you attend while reaping the benefits of the goodwill of others.

What 3 Key Questions to Ask about Online Marketing

As you start experimenting with asking open-ended questions at the events you attend, you’ll begin to notice that people respond to you differently because of it. Over time you’ll learn new ways to ask the questions that get even more profound answers allowing you insight into the people you surround yourself with that you may never have had if you didn’t ask more open-ended questions.

 

Even if you never go to events and are only around your family, spouse, and children, asking them open-ended questions can open communication to you all in a big way bringing you closer to each other in every way over time. Doing it every day after school or other events is a great way to check-in and learn a lot while simply listening.

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Harness the Power of Consistency

Consistency is a skill that is about doing the same habits and routines regularly or repeatedly. It’s about committing to move forward and act no matter what obstacle lies in your way.

 

In other words, consistency is the repetition of the movements that get you closer to your goals. With consistency, you improve your weaknesses, perfect your strengths, empower yourself to accomplish more, and increase your productivity.

If You Don’t Set Hard Deadlines, Plan to Fail

To fully harness the power of consistency, you need to be more accountable, focused, and mindful of your actions. If you don’t, your business will suffer in many different ways.

 

Here are a few ways your lack of consistency is affecting your business and how to improve it:

 

Delays Action and Wastes Valuable Time

Without consistency, you only waste your time and other valuable resources. Your performance suffers, and so does your work.

 

Stalls Momentum

Routines build up the momentum you need to keep going with ease and comfort each day. When you don’t stay consistent, it’s much harder to get your days going as you plan your day unorganized. Consistency gives you a clearer understanding of what you want to do so you can keep going easily.

 

Stalls Personal Growth and Improvement

Consistency allows you to practice, which in turn improves your skills and makes you better. When you don’t take the time to improve or take care of yourself, your business will suffer too as you continue to make poor decisions.

 

Creates Unhealthy Expectations

No success happens overnight. If you don’t think you need consistency to be successful, then you are likely on the wrong path. It takes repeated actions each day over a set amount of time to get there.

 

Unlock Your Resistance

If you want to harness the power of consistency, you must figure out what holds you back. Lack of desire or clearly understanding the direction you want to go in life will create resistance to action. For many, it’s due to fear of success or wanting instant gratification and having an “all or nothing mindset.” Whatever it may be, you need to look deep within yourself and be honest to find the cure and get back on track.

 

Chance Your Perspective and Attitude

Some days, you will not feel the best, and some days, others will get in your way. However, it does not matter what life throws at you. There is always a way to see it more positively and objectively to push forward and get what you want. You only have now, so don’t waste it any longer.

 

Start Small

Find one task or activity that you know you can do every day without a second thought. Then add another step until that action becomes second nature. Test and repeat until you have a full and consistent workflow that works for your needs.

 

Remember, the more consistent you are, the happier you and your customers will be. Over time, the work will become easier, saving you time and energy to create more and be the next leading innovator within your industry.

 

 

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Kick Distractions or Else

If you enjoy personal and professional growth and genuinely want to live the life you imagine for yourself, then you must take responsibility and kick those distractions keeping you down. Distractions come in many different forms and come with their own set of consequences too.

 

Sensory or External Distractions

These include environmental and digital distractions such as your cell phone, browsing the web or social media websites, and your workspace, including those around you. While you may enjoy working at the coffee shop, constant interactions and noises are likely hurting your quality and time management.

 

Emotional or Internal Distractions

These are the distractions that your brain is telling you as you are working. These thoughts are self-sabotaging and can easily guide you in the wrong direction if you listen to them. Controlling your emotions is possible and will help you in life in many ways. Try studying stoicism to help you if you need extra assistance with this.

 

Personal Distractions

This is the category that you need to be the most mindful and honest about. No one but you truly know what is keeping you away from working at your best. It would be best to take accountability and ownership of your actions and things around you to be successful. If you wait around for others to solve the problem for you, you might as well throw your goal list in the trash.

 

The following are six tips designed to kick distractions so you can stay focused and on path: 

 

Set Clear Boundaries and Limitations

Fully understand what you are capable of and your limitations for each work requirement or personal goal.

 

Be Mindful and Realistic About Your Surroundings

In other words, create a workspace optimal for the tasks you plan to do and be realistic about your personality and what you can handle. For example, if you know, you will get too chatty with your clients, keep your meetings short, follow a list of bullet points to keep you on track, and only do them over Zoom or the internet.

 

Simplify and Automate Your Processes

Use technology and other resources to automate processes that don’t need your complete focus and attention or ones you know will only distract you in the long run. Utilize tools, cell phone applications, or Google Chrome extensions such as StayFocused that allow you to set time limits or block websites for a certain period of time — giving you the control and confidence you need to stay focused.

 

Be Honest and Stop Self-Sabotage

Stop negative thoughts before they control your actions. Most internal distractions are false and a result of low self-confidence, lack of knowledge, and experience. Experiment more, try more things, and gain as much knowledge as possible so you can learn yourself inside and out and gain back control of your life.

Multitasking Is A Lie

In the end, to kick distractions successfully, you must practice self-control and discipline. If you don’t, your business and personal goals will suffer.

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Monetizing Your Email Messages

You have created an extraordinary and compelling lead magnet that is persuasive and solves one problem in a hurry for your ideal customer, depending on who you’re targeting in their buying journey, but just getting people on the list is not the end. You have to find ways to make money too. You only make money by making paid offers.

Lead Magnet Ideas You Can Use

  • Promote a Product You Use – If you’re part of your own audience, the products and services you use to solve those problems are of utmost interest to your audience. Tell them what you think about each resource you use and invite them to use it, too, with your affiliate link.

 

  • Promote Your Own Products and Services – Every three to four emails, send information about the products and services you have created for them. Anytime you bring up one of these problems, you can promote the solution.

 

  • Promote a Service You Love – Did you use a service you like recently that will be useful for your audience too? Let them know about it. Just like you’d tell your best friend about the yummy restaurant you went to last night, you should tell your audience about the services you get results from.

 

  • Tell Your Audience About a Product They Need – Even if you don’t use the products because you’re not part of your own audience, you should tell your audience about the products you need. Just like a doctor tells their patients what they need.

 

  • Create a New Product or Service – As you learn more about your customers, create products that fit into your niche that solve their problems.

 

  • Promote Memberships and Subscriptions – Continuity programs are awesome to promote whether you own them or not. Subscriptions and memberships usually require a monthly payment, which can really add up over time.

 

  • Sell Another Product on Your Download Pages – Anytime you create a thank you or download page, add the next product or service based on what they’re getting now, whether a freebie or not, as a suggestion.

 

  • Maximize Error Pages – Edit your error pages to take advantage of the space by recommending products, freebies, or whatever your current promotion is at the time.

 

  • Host Flash Sales – Keep your audience open and ready for more email messages by surprising them with list member-only sales periodically that thanks them for being VIPs.

 

  • Segment Your Audience Based on Their Behavior – Remember that you can keep segmenting your audience even after getting on your list by telling them about your newest offers, freebies, and so forth and using the automation inside the autoresponder to segment and tag them based on their actions.

 

  • Set Up Low-Cost Tripwires – A tripwire is a low-cost product that tests your audience’s interest. Usually, the cost is less than $27 dollars and is also a great way to build your list with your ideal audience.

Value Ladder

  • Up-Sell, Cross-Sell, and Down-Sell as Needed – Send the right offers to the right people. Based on their behavior, you may need to send information for up-sells, cross-sells, or even a down-sell if needed to keep their interest.

 

  • Remarket to Your List Members Via Paid Ads – One effective way to keep your list active is to use technology such as remarketing ads via social media. You simply upload your email list, and only those who are on that list will get your ads. You can use this to remind them to check their email.

 

  • Email Regarding Abandoned Carts – If you have a shopping cart, set up automation that automatically sends reminds to them if they abandon their shopping cart. You can do this via email, but you can also use remarketing ads to bring them back too.

 

  • Offer Coaching and Consulting Services – Personal one-on-one services and consulting is a very lucrative way to earn more money. Make these offers to those who have purchased most of your products and services.

 

The more ways you can offer opportunities for your audience to buy something you recommend, the more money you’re going to make. That’s just math. Make more offers, make more money.

 

 

 

 

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The Impact of Music on Productivity

Research shows that music can provide many benefits to your brain and overall cardiovascular health. It can increase your blood flow, making it easier to concentrate and relax. Increased blood flow protects your brain from memory loss, allows you to de-stress, and reduces inflammation that can damage your body’s healthy cells over time.

How to Find Your Most Productive Hours

Music even works the other way around for high blood pressure due to illness or stress. The key to music and productivity is that it makes you happier. It is creating a positive spiraling effect throughout your day.

 

Music impacts your productivity in many different ways, including: 

 

  • Boosts your performance and accuracy.
  • Improves your focus, motivation, and inspiration.
  • It releases dopamine improving your mood.
  • It stimulates your brain and improves your energy levels.

 

Music can be incredibly beneficial, however, too much of it, or wrong implementation, just like anything, can have detrimental effects.

 

Tips to keep in mind when playing music:

 

Choose the Right Song

Find the tune that is right for you and the work you are doing. If the tempo is wrong for your needs, you can accidentally make a mistake. If the song is too slow, you will soon see yourself at the same pace or fall asleep; too fast, and you may start dancing instead of working. You must pay attention to your feelings and the thoughts that are going on for the music to work on your side.

 

Be Mindful of Your Tasks

In other words, some tasks require your complete and undivided attention to do safely and correctly. Be mindful of which tasks you are doing and carefully evaluate them to ensure your music doesn’t prevent you from doing your best.

 

Take Notice When It’s Not Working

Music only works if the person who is listening to it likes it. Keep this in mind. If you slow down because the tempo is slow, or it irritates you, or even because you like it too much, immediately change the music or request to turn it off, just like with anything, especially technology – it only works if the user knows how to use it and pays attention to their actions while being mindful.

 

Make Sure It Promotes Happiness

While it may not feel like it, the music is actually what’s making you productive. It’s the fact that the music is making you feel and be happier. This is why it’s so important to pick the right song and keep it personal. If it doesn’t make you happy, you likely will slow down and produce the opposite results.

 

As you can see, as long as you pick the right music, it can lead to happier and more productive days. Next time you get to work, put on a good steady beat and see just how much faster you get things done.

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How Will You Find Your Customers and Clients?

 

As you research your customers, you’re going to figure out where they like to hang out, what keeps them awake and worried, and more. It might help you to know some of the processes of finding your customers and clients as you move forward with creating your business plan.

 

  • Create Products and Services They Need and Want – Before you design any products or services, you need to know who it’s for, why they need it, and how they can afford to pay for it. When providing your audience what they want, it will sell itself.

 

  • Know Where Your Customers Hang Out – The reason you need to know where they like to go for fun and work is that you can then go there too. You can run ads where they are, and you can network with them and speak at their events. The more you are around your customer, the more you’ll appeal to them.

 

  • Know Where Your Customers Like to Get Information – Which magazines, publications, and shows do your customers like to find out the facts of something? Wherever they go is where you need to go as well. Again, you can pay for ads that they’ll see where they go. You can sponsor events. Speak at events and more to get to know them better.

 

  • Optimize Your Website – Learn about search engine optimization or hire someone to build your website in a professional way that helps bring people to your marketing funnel so that you can get more customers.

 

  • Be Present on Social Media – Expanding your branding by using social media platforms is important and a good boost to your website SEO. It provides backlinks and an opportunity for you to network with and get to know your customers better.

 

  • Network and Get Referrals – Online and offline spend time wherever your audience spends time. Try to stand out, so they notice you but don’t be a salesperson at the wrong time. Give them the information but do it professionally, focusing on providing value to your customers.

 

  • Partner with Complementary Business Owners – One great thing about networking and studying your competition is you will meet some fantastic people who will want to work with you. You can find Joint Venture partners even who are your competition to work together to serve the customers better.

 

  • Form Strategic Alliances – Another way to expand your reach is to join forces with others, including your competition or anyone in your industry, to raise money for a cause you all care about.

 

  • Study Your Competitors – Always study your competition so that you can learn what they’re doing right, what they’re doing wrong, and also notice the gaps in their coverage. The gaps are where you may find the sweet spot.

 

  • Advertise – Once you know who your competitors are, who your audience is, where they hang out, and understand the point of your product or service, it’s time to start investing in paid advertising. You can boost your business much faster if you set up an advertising budget.

 

Use this information in your business plan when you talk about your customers. Showing that you know who they are and how to find them is an integral part of crafting your business plan. It shows that you can get your products or services in the hands of the people who need it most, which also shows that you can earn the money you want to earn that will enable you to live your best life.

 

 

 

 

 

 

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Setting Boundaries: It’s Not Selfish to Go After What You Want

As you work on designing your life and business to match your version of a fulfilling and happy life, it’s imperative to realize that it’s not selfish to go after what you want. While it’s not selfish to make yourself happy as long as making yourself happy doesn’t include criminal or unethical activity, there are times when being so-called—selfish is good for you and good for business.

 

Stick to Your Budget

 

When most people think of sticking to a budget, they think of only money. While yes, you need to create and stick to your well-thought-out budget so that you keep your bank account healthy and can go after other things you want, remember that you have other non-money resources like your health, time, and so forth.

 

Follow Your Schedule

 

When you set up a schedule with real planning and thought about fitting in the things you want to do in life, it’s important to mostly follow your schedule. If you are having a hard time sticking to the schedule, maybe you’re not putting your plans first, or maybe you need a new schedule that is more realistic. When you develop a schedule that includes everything, including lunch with your four-year-old, data entry, exercise, and so forth, you’ll have a much more balanced life.

Scheduling

Say No (or Yes) with True Thought and Consideration

 

Don’t say yes or no to any request without thinking about it first. You need first to ask yourself if you even want to do it, figure out why you want to do it, what the benefits are, and then check to see if you even have time to do it. If you don’t want to do it, you can say no without guilt.

 

If you do want to and can’t, due to time or other constraints, state so and do not feel bad. If you can do it and want to do it, then you’re in the clear. But it’s imperative that you really think about it and study each question well.

 

Take Care of You First

 

This is probably the hardest for females. Women tend to put everyone else first but feel bad when they put themselves first. When it comes to your needs, always put needs before wants. Your needs come before your wants. Your needs come before someone else’s wants. This is how it should be. If you aren’t happy, healthy, and living the life you really want to live, what’s the point?

 

Prioritize Tasks, Especially Money-Making Tasks

 

As you create your schedules for your business activities, remember to prioritize any money-making tasks. The main reason is that without money you can’t do all the things you want to do that make your life worth living.

Why Every Business Needs a Business Plan

However, this doesn’t mean that you work 20 hours a day on money-making tasks. Instead, you’ll simply spend some of your time each day hard at work making money. When you designed your life, you discovered how much time you have left to make money. Use that time wisely. There is no point in spending time, for example, chatting with people on social media before you send offers to your customers.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

https://flawlessfreedom.com

 

 

 

 

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Outsourcing: The Key to Success for The Life Affirming Entrepreneur

When you set out to build your business, one thing was clear. You wanted a business that provided the income you needed while not overtaking your life. You want time to live all aspects of your life to the fullest, and you don’t want to work all the time and miss out on the joy of life. You want business success, and your success includes living a full and rich life in all ways and all aspects. In other words, you want to build a successful business while still enjoying life. The key to being able to do that is outsourcing.

Create a community of entrpreneurs

There are many reasons to outsource, but the two most important that come to mind are the ability to free up your time so you can focus on your goals and business planning and also to add key resources and skills to your offers. Well planned outsourcing can improve your efficiency, cut costs, speed up product creation, and give you time to focus on the important planning and directing that a business owner does aside from doing the actual tasks in the business.

 

Outsourcing helps your business:

 

  • Scale Up Faster – When you use strategic outsourcing, you can scale up when needed, but you can also shrink when needed without affecting your business. Outsourcing means you use a contractor that is not an employee, so you only use them when you need them, which is after you get the work.

 

  • Boost Resources – If you need a resource that you don’t have yourself, you can use other people to gain it. For example, if you realize you need to redo the coding on your website outside the basics, you can hire someone to do it and keep them on speed dial whenever you need them—no need to learn to code when you can outsource.

 

  • Free Up Your Time – As a business owner, you have a lot to do, and you need to save your talent for doing things only you can do. If someone else can do it without sacrificing quality or anyone noticing it’s not you, then you should seek to let someone else do it, so you free up your time to do what you do best or to spend time with friends, family, or doing fun things.

 

  • Improves Your Offers – The truth is someone else can probably do some things better than you. Because of that, if you outsource to the right people for the right things, you can improve your offers, thus improving your customer satisfaction exponentially.

 

To Outsource Successfully:

 

  • Define the Scope and Schedule Clearly – Before you even search for the person, define what you want them to do. It’s better to work with someone who is already an expert, so you just hand it over, but you don’t want to outsource an entire project to one person. Instead, define it and choose each step along the way.

 

  • Evaluate Contractors Carefully – Look at references, examples, and always make sure they are who they say they are. Even if you are recommended a particular person by someone else, check them out thoroughly to avoid problems.

 

  • Choose Based on Skill and Expertise Over Price – Don’t always hire people based on the least expensive price. Sometimes a lower price is indicative of inexperience, and it may take them longer. Sometimes a higher price ends up being a lower price due to time and expertise.

 

  • Start Small – Don’t outsource an entire massive important project to a new contractor at first. Instead, choose a small thing to work on to find out how well they meet deadlines and stand by their work.

 

Outsourcing is the biggest key to your freedom. Remember that anything you need to be done can be done by someone else. You really can hire experts remotely for a lot less than you think and increase the capabilities of your business fast.

 

 How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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How Many Landing Pages Does Your Website Need?

As you work on creating your lead magnets and landing pages to build your list and get your first or next 1000 subscribers, let’s think about why you need landing pages and look at what the research suggests about landing pages.

daily content

Keep  your Audience Engaged

 

A landing page is simply a page on your site that is very precise and directed toward a specific purpose. It’s a stand-alone page that you make just for marketing and advertising one thing. When your visitor lands on this page, they will be able to educate themselves on the offer without distractions and convert into a lead through the sign-up form.

 

According to Hubspot.com, the more landing pages you have on your website, the more traffic you’ll receive and the more conversions you’ll get. In fact, studies show that websites with more than 40 landing pages will increase their conversions by over 500 percent.

 

Ensure that you follow the rules of landing pages to ensure they really do convert. Optimize the landing pages you create for SEO, sound design, effective CTAS, and of course, make sure the landing page copy speaks directly to the audience member you want to convert, focusing on the benefits to them your offer gives them.

 

For example, create a new landing page for each traffic source you want to attract, even if it’s the same freebie. You want each visitor to your landing page to feel unique and important to you, so the people who come to get your freebie from a guest blog post see information important to them compared to the people who visit from your email list. If you segment the landing pages and write the copy for your audience of one, based on where they’re coming from and where they are in their buying journey, you’ll be more successful converting your visitors to leads.

 

To be successful, create at least one landing page for each segment you want to download your freebie and follow the rules for a well-made and highly converting landing page.

 

  • Focus on your Unique Selling Point – What makes you different?
  • Use Compelling Images and Video – Use directional images that relate to your audience.
  • Tell Them What’s In It for Them – Benefits over features.
  • Develop Effective Calls to Action – Practice writing CTAs and test them.
  • Include Social Proof – Who else likes it? Why you?
  • Optimize for SEO – Search engine optimization helps everyone. Learn all you can about on-page and off-page SEO.

 

When you do this, you will be very successful in converting people to your list. Remember, once you get them on your list, you need to keep them there by providing interesting and informative information every day.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

 

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