Choose Your Email Marketing Technology Carefully

Once you know who your audience is, fully understand your reason for being, and know-how the products and services you recommend benefit your ideal customer, then you can work on choosing the right email marketing technology that will work for you today and into the future as your business grows.

It has been proven time and time again email marketing does work.

 

To choose the right technology, ask yourself the following questions:

 

Does the Solution Fit My Budget?

 

It’s hard to budget until you explore the various offerings regarding email autoresponder and email marketing technology. However, when you set your budget, understand that this is an investment in your business and an important one.

 

As they say, “the money is in the list,” and with a 38 to 42 dollar return for every dollar you spend, this is not a joke. Set a reasonable budget but realize that this is going to be one of your biggest income earners too.

 

What Reputation Does the Software Have with Users and Others?

 

Always check the standing of the software company before using it. Just because it exists doesn’t make it useful. It’s also best to choose a well-loved software that’s been around for a while to avoid having to deal with bugs and issues. If many people in your industry and niche use it, it’s probably a good choice.

 

What Is the Deliverability Rate Advertised?

 

The email marketing provider you choose is vital because it’s a trusted system by your customer’s email providers. If they cannot get your emails or they all go to spam folders, you won’t get very far.

 

Can I Integrate the Software with My Current Technology?

 

If you already have a website and other technology that is important for your business, can this technology be used with what you already have? It’s important to understand what it works with so that you can get the most from the solution.

 

Does the Software Allow for Audience Segmentation?

 

This criterion is something you cannot get by without. You need to be able to automatically segment your audience based on when they sign up, what they sign up for, or where they sign up for your list.

 

email marketing

 

Can I Set Up Automation Based on Subscriber Behavior?

 

In addition to segmentation based on what the customer downloaded or consumed, you should also segment your subscribers based on their behaviors. For example, did you send a survey to your email list? The people who answered should be segmented from those who didn’t.

 

Are the Terms of Service Compatible with My Business Model?

 

I realize the terms of service are probably long, but you need to know if it’s within the rules to use this software the way you intend to use it. For example, if you recommend any products you did not create via a unique coded affiliate link, some providers don’t allow it. It would suck to do all that work, build a responsive list, and then get kicked off the platform.

 

Will This Choice Grow with My Business?

 

You may not need all the features of the technology when you first get started but trust me, you’ll need many of the features later as your business grows. You want to choose the best system you can based on the ultimate goal of your business growth, not where you are now, because switching systems isn’t as easy as you may think, and you’ll lose list members in the process.

 

Can I Figure Out How to Use It?

 

The final issue is, can you figure out how to use it enough to use it now? You can hire an expert in the product to run it for you, but it’s always a good idea to understand it a little bit. The trials can help you determine if you can figure it out enough to get started.

 

Don’t be afraid to try a few low-cost or free trails but keep in mind that they can be limited until you get the full version. Using free versions for business is not recommended, no matter how long they let you do it. Invest in your business, and others will be willing to invest in you

Engage with customers

Stay in touch with your customers and potential clients with targeted online communication that converts.


 

https://www.getresponse.com/?a=bgenest

10 Ways to Get to Know Your Audience Better

The only way you or any business owner can truly be successful in attracting their target audience is by understanding who they are. Many small business owners, especially people who start their business alone from home, often skip a few steps in the process, causing issues with finding an audience for your product.

Get better

 

Instead, focus on who you want to serve before you do anything in your business—knowing who you want to serve and why will help you fill your email list with people who are ready to buy from you. These ten ways to get to know your audience better will inform products, services, and even the words you use to communicate to them the value you offer.

 

  1. Research Your Industry – When you first start, you need to know what industry you are in. Those industry metrics will help you know where you can start making goals and setting standards in your own business. Look at business organizations, associations, and nonprofits to help you do the research both online and offline.

 

  1. Study Your Competition – Even if you don’t have the first customer, you can get to know your audience by studying your competition. Participate in their groups, join their email lists, and network with their customers for the most traction into getting the right information about them. When you become part of the community, you’ll get so much more inside information.

 

  1. Create Customer Personas – As you get to know your audience, create customer personas that match the person you’re directing the information to. You may have many client avatars or personas based on the customer’s buying journey.

 

  1. Monitor Engagement – An enjoyable way to get to know your audience is to participate in their social media engagement and discussions. Social media should be a two-way conversation that helps you get insight into their deepest fears so that you can help them.

 

  1. Ask Them – Once you’ve identified precisely who you want to market to, you can simply ask them questions about what they want and need when you’ve incorporated yourself into their communities. You’re going to get far more insight when you participate and network with your audience.

 

  1. Do a Test to Determine Interest – Another way to check if you have the right audience is to generate a test of some kind. Create a checklist for a topic that you think they care about, offer it as a freebie to see who takes it. Then ask for feedback.

 

  1. Identify Their Pain Points – When it comes to knowing your audience’s pain point, you’ll need first to understand your expertise and the niche you want to be of assistance to your audience. In other words, choose pain points you can solve.

 

  1. Be a Resource – Sometimes, you may not be able to fix a problem on your own due to a miss-match with the audience. When this happens, don’t force it. Focus on being a resource to your audience, and it’ll be a win-win.

 

  1. Use the Tools of The Trade – Don’t skimp on software that helps you get to know your audience and network with them. Use paid versions of the software that you want to help you get more done, such as email marketing software, landing page software, and others.

 

  1. Build Relationships – As you get to know your audience, make the focus relationship building. When you build a close relationship with your audience due to your honesty, transparency, and ability to stay on the topic, you’re going to build strong relationships.

 

As you work on getting your first 1000 subscribers, you’ll want to keep each of these tips in mind. Don’t reinvent the wheel. Instead, do what works repeatedly, and you’ll soon find that you’re building your list with an active and interested audience who needs what you offer.

 

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…


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Avoid these Mistakes on Linkedin

If you want to generate new leads and increase sales, you have to prepare, and the better prepared you are, the better your results will be. That preparation also extends to the things that you shouldn’t be doing. When you are setting up your LinkedIn account, there are several things that you need to avoid if you want to create a LinkedIn account that will achieve results.

Content Not to Post

LinkedIn is a professional network and needs to be treated as such. The connections you make on LinkedIn have no interest in your social life, your family, knowing what your kids are up to right now, or looking at the endless cat photos that are prevalent on other social networks. All of that content has its place on the other social networks like Facebook and Instagram.

increase income
Increase income value ladder

LinkedIn is the place where you share information that serves your connections and followers. Everything that you add to this platform should be things that will benefit your connections in some way.

Privacy Settings

One of the most significant mistakes that you can make is setting all or part of your profile to Private. When you have all or part of your profile set to Private you are limiting the information people can obtain on your company. This is not something that you want to do, especially if your goal is to generate more leads and increase sales.

Adding Your Connections to Your Email Database
Aside from being illegal, this is a really bad idea. Just because someone has requested to connect with you, or have accepted your connection request, does not give you permission to add these people to any form of database. What you can do is contact them directly through LinkedIn. More and more emails that are being sent outside the LinkedIn platform are being reported as spam.

Over-posting Updates and Publishing Too Many Articles

While you want to create content on LinkedIn and provide updates about your company, you want to do it sparingly. When you add to much content, either through posting links to content on your website or publishing directly to LinkedIn, you run the risk of being seen as unprofessional and worse a spammer.

Sharing a minimal volume of content means you can save your best stuff for LinkedIn. Think of it like inviting your best customers to a dinner party where you bring out the best cutlery and plates.

LinkedIn is your fine-dining experience, whereas Facebook and other social media platforms is for the block party.

Additional Information: Content is King even on LinkedIn

Spamming Your Groups

When you are a member of a LinkedIn group, you have the ability to message other members directly, however, this doesn’t mean you should message them all the time. Before you message anyone in your groups you have to consider whether what you are sharing serves them more than it serves you.

Sending Generic Messages

LinkedIn allows you and encourages you to send messages to your connections on their birthdays or work anniversaries. This is a lot like a post they share, a reply to an InMail message, or a recommendation you have requested. LinkedIn will also provide you with a default message for each instance.

Sending one of the generic messages LinkedIn suggests is about as engaging as handing someone a birthday card that simply reads Happy Birthday without any personal message from you.
The likelihood of the recipient feeling warm and thought of from these messages is highly unlikely.

Instead, you need to think of contacting your connections in a way that makes them feel appreciated. All you need is a few seconds to change the impersonal default message to something different that actually means something.

Self-Promoting

Again, LinkedIn is a professional network, and to get the most out of it and generate new leads you have to provide your connections with value-added content. This means that you shouldn’t only be posting self-promoting content or sending messages that don’t provide any value to your network. There is a big difference between social serving and self-promotion.

the journey

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Linkedin Conclusion

Using LinkedIn as a marketing tool is a great start for generating new leads and increasing sales. LinkedIn is used by over half a billion people, with 40 per cent of the members in positions of decision making.

Between the mergers with LinkedIn and other useful business ideas and the purchase of LinkedIn by Microsoft, LinkedIn is set to become even bigger and reach more people, providing you and your business the opportunity to dramatically increase the number of leads you receive.

laptop lifestyle
laptop lifestyle

Creating an engaging and informative profile is critical for turning a casual browser into a highly targeted and qualified lead.

Your profile photo, along with a complete and detailed profile section and published content can help you build your brand credibility and establish you as an industry leader and encourage more people to look to you and your business for the best, quality solutions to their needs.

The use of content marketing will not only help you to build leads and make sales, but it will also allow you to build stronger relationships and create loyal customers as well.

Click Here: For more information on Content Creation

Upgrading to a premium account will allow you to go farther in marketing your company. With the many tools and features included in premium accounts, like access to advanced searches and suggested profiles based on saved searches, you can create, target, distribute, and analyze your marketing materials and makes your audience more streamlined and easier to manage.
Using a premium account can also help to show stability in your company.

Now that you’ve gained more information about the many features and tools you can utilize to generate more leads on LinkedIn and increase sales, the next step is for you to take this information and apply it to your business. Get started on creating a killer profile and gather your marketing data so you can create a solid brand strategy that will help you generate even more leads and increase your company sales.

PS: Check out Income # 3 in the 30 Minute Work Day System: 

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LinkedIn Ecosystem

LinkedIn has a network of over 500 million members, of which, 46 million of those users are students that are looking to get a jumpstart on their career search or are recent graduates.

This is a huge audience for your business to market to. However, there are many features available to business marketers that narrow down the target audience, even as the network continues to grow.

With that many members, it’s hard to imagine not using LinkedIn in your business marketing strategy.

When Microsoft acquired the platform in 2016, it enabled the company to look further into what LinkedIn can do for all of its members.

In October of 2018, LinkedIn partnered with Oracle, a software company that specializes in databases, to announce that it has several new integrations working the two businesses together.

The most prominent of the integrations is the overhaul of the recruitment tools, which makes maneuvering back and forth between screens easier for recruiter and finding talent easier and more streamlined, among other things.

linkedin dashboard
The recruiter can now use the LinkedIn sourcing with Oracle Recruiting to find more candidates recommended by the “Recommended Matches,” who show candidates based on position fitness.

This has allowed Administrators and Recruiters the ability to see the skills of their current employees, any gaps that they might have, and it enables them to compare their workforce with their competitor’s workforce.

Oracle customers also gained access to the LinkedIn Learning feature, which means they can now use the learning catalog offered by LinkedIn, and a centralized location for administrators to view which of their employees have accessed and completed courses.

Administrators can also view reports on engagement with the course. Currently, there are 30 to 50 new courses offered every month, including courses on how to make work environments more inclusive. Some of the other new features on LinkedIn Learning include the following.

• Insights and recommendations for making the learning more relevant.
• Allowing administrators to add their own content, or use third-party created videos.
• Upload, manage, and track videos.
• Reports showing the progress of learners and the completion of videos.
• Tag videos to make searching videos for content based on purpose easier.

Microsoft products are also seeing updates. In Microsoft’s email software, users can now see the profile information on the people in their contacts and in 2019 added insights into the people you meet with to further personalize interactions. Collaborating with members on LinkedIn will be easier as well since you will now be able to create content in Microsoft Word, Excel, or PowerPoint with your connections even if you don’t have their email address.

The “Groups” feature in LinkedIn has also undergone improvements. It is available now in the app, with the ability to manage, post, and edit content as well as accept join requires and all other moderator functions and receive notifications of activity.

Searching for jobs will also be easier. When searching for jobs and entering criteria, the option for “remote jobs” is in the “location” checkbox, and jobs offering telecommuting or working from home will be the posted results.

Company information on the right side of the screen now shows quick context for each posted job so users don’t have to leave the search results page. The option for notifications when certain companies and positions open up is also a newly available feature in LinkedIn.

LinkedIn has many new integrations and feature updates planned for the future. It will be more dependent on Artificial Intelligence (AI) to get to know a member’s clients and make minor decisions, including scheduling, accepting or denying connection requests, and facilitating meeting mutually beneficial people.

Virtual meetings will allow face to face contact without having to leave the office. Video profiles will replace regular resumes and give opportunities to add personality to your self-promotion.

LinkedIn will start allowing Learning Lounges to be set up as virtual training centers, and will offer resources to current employees and potential candidates to help them improve their current skills or learn new ones.

This will be helpful for both recruiters and candidates because it will show a candidate’s willingness to learn new skills as well as their adaptability to changes that may be required in their position.

LinkedIn for Business

Another new feature that businesses should take advantage of is the Campaign Manager feature. This new feature will automatically adjust bids on sponsored content through the automated bidding feature so businesses can gain the optimal outcomes for their advertising budgets.

The Campaign Manager feature, allows marketers to put in an objective and the automatic bidding feature will find the best members to fulfill the objective.

Advertising will now be allowed on personal pages as well to support the branding of products for smaller businesses.

Customer-centric marketing will start to become more prominent when the AI elements begin to change how we use digital products and how we communicate online.

These days, the business to customer buying cycle is getting much shorter because of recommendations from artificial intelligence compiled data. Customers are starting to rely more on the data compiled by the artificial intelligence.

This allows them to make minor purchases on behalf of them, which becomes more passes in their buying cycle.

However, the opposite is true of business to business buying cycle. That cycle is getting longer due to more consideration of and deeper examination proffered of the proffered content.

Due to the growing popularity and increased practicality of AI, more business marketers are planning to invest in artificial intelligence in the coming years.

Artificial intelligence is being recognized as the next important thing in business. AI can significantly raise efficiency with communication and notifications of better marketing approaches.

LinkedIn is joining this train by adding the Lead Gen Forms to make generating leads easier by automatically populating a customer form using that member’s LinkedIn profile when they click on an ad.

Then Lead Gen From transmits that customer’s information, including their name and contact information. Once the potential customer clicks the submit button, they can be transported to the thank you page.
Then the business will be able to see the content that attracted the potential customer to the page to begin with.

On the marketer’s side of Lead Gen Form, once the prospect submits the data, it can be stored into the Campaign Manager for follow up, or download it into other marketing tracker software.

LinkedIn is providing business members more and more of these marketing tracking tools to better assist a company’s marketing campaigns. It is also offering ways to integrate sales and marketing teams to better streamline the buying process for business to business sales by creating an easier to navigate sales and marketing tab.

live as though

 

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How to Let Yourself Take a Vacation

One key to avoiding burnout is to take a lot of breaks both during your day and during your year. It depends on the rest of your life, but most people will benefit from taking regular short vacations as well as a long one every year if they plan for it and set themselves up for a real break and real vacation.

 

Accept That You Deserve a Break

 

So many people feel guilty about taking vacations or any type of break. They think they have to be busy all the time. The problem with this idea is that it’s just wrong. You, just like anyone else, not only deserve a break, but you need a break to ensure your mental health stays intact and that you can work to your full potential when you are working.

Focus on Results

Budget for The Vacations You Want to Take

 

Avoid undue stress about money by setting aside a budget for your vacations. One way to look at a budget is called the 50-20-30 plan. This means that 50 percent of your budget goes to needed items, 20 percent for savings and investing. The remaining 30 percent should be spent on something else like vacations, movies, and experiences outside the rest of your budget.

 

Plan and Schedule the Vacations That You Want to Take

 

Once you know your budget, even if it’s small, make plans for your breaks and vacations. Even a staycation can be very beneficial if you plan it right and truly take the time off to refresh from your hard work. Don’t wait for the time to be right. Once you have the funds, go ahead, and make the plans.

 

Set Boundaries for Yourself and Others

 

One problem with vacations for those who work for themselves or for some parents who don’t have the most supportive spouses is that people like to intrude on our time off. Instead of allowing this to happen, set boundaries for yourself and others. For example, if you really do need to check your email for work, just check it once a day. If you really do need to help your spouse with something, plan for it, so you know when you’re doing it.

 

Turn Off as Much as Possible During Your Vacations

 

One problem with truly getting the break you need is that technology has made it possible to take your entire office with you in the form of a laptop or smartphone. Set aside specific times to use this technology but try to keep it off most of the time, especially when you’re doing vacationing things like swimming, hiking, and eating.

 

Be Ready for Interruptions but Focus on Your Break

 

When you work for yourself, the truth is, you may get interrupted during your break. Fires may have to be put out. However, for each time that this happens, try to figure out a solution to avoid it next time. As you perfect your break taking, you’ll find that you really probably can just let most fires go after all and end up in the same place.

 

If you have felt guilty in the past for taking breaks much less a vacation, it’s essential for you to accept that the lies you’ve been telling yourself are wrong. You deserve to take a vacation, and it’s not lazy or self-indulgent. In fact, taking vacations can help you become much more productive and successful because you will avoid problems with burnout, which can set you back a lot more than a few days off to clear your mind and take a break.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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How to Identify Over the Top Goals to Make Them Reasonable

Part of learning how to create goals that work is to learn how to make SMART goals. A SMART goal is a goal that is specific, measurable, attainable, realistic, and timely.  If a goal is all of these things, it will be a reasonable goal that is possible to attain. During the goal-setting process, though most people will tell you to dream big. That’s great, do dream big, but don’t dream so big that you fail because what you dreamed was not possible for you right now.

Feeling Exhausted

For example, let’s say you want to go to Law School, but you don’t seem able to get a good enough score on the LSAT to get into the school that you want to go to. At first glance, it may seem as if the goal of going to law school itself is impossible and not reasonable, but that’s not true. Instead, you need to step back and attack this goal from a new angle and now set your goal to get a better score on the LSAT.

 

This may require that you take a year off to take a course and study your heart out, but if you don’t give up, you will eventually pass. It’s not really impossible, just not probable for you to succeed until you’ve spent more time studying.

 

But let’s say you have a goal of being six feet tall, but you’re 35 years old, and you’re only five foot two. Guess what, you can be six feet tall in the right shoes, but you may look ridiculous. The truth is, you’re never really going to be six feet tall. It’s vital to differentiate dreams from possibilities that can become your goals.

 

When you are in the goal-setting process, you’ll want to ensure that your goals are reasonable and not over the top and, therefore, impossible or not probable for you to succeed now.

 

Maybe you don’t have enough capital to invest in the idea right now, so you need to step back and find that money. Perhaps you just don’t have the skillset, so you’ll need to step back and get that skill. Whatever the reason is that you cannot reasonably reach that goal yet step back and set a smaller target at the level previous to the harder, more improbable goal.

 

Write down all the things that have to happen for the goal to happen. Can you do those things? Do you need to go back to an even earlier step and goal before that one? If you cannot see a way to reach the goal realistically and reasonably that meets your personal timeline and life, no matter how much you step back, you’ll need to adjust the goal.

 

The old saying that you cannot swim until you learn to tread water applies here. There is no reason to burn yourself out, trying to reach for something that is never going to happen. At the same time, don’t limit your potential either. Go through the goals you’ve set and create a step-by-step path to achieve them even if you have to step back several paces to make it work.

 

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A Job Done is Worth a Reward

 

When you become a parent, or if you’re already a parent, you know that reward systems really work to help change the behavior of a child. In fact, studies show that rewards win out against punishment for most children in terms of successfully changing a child’s behavior.

work environment

Guess what? The idea of rewards for a job done works for adults too, and what’s more, rewards don’t have to be something someone else sets up. You can set up a reward system for yourself that motivates you and helps you get more done every single day.

 

Not only is a reward system fun, but it really works. To get started, you’ll want to follow these steps.

 

  • Set Your Goals
  • Set Up the Time Period Between Rewards
  • Choose the Rewards in Advance
  • Celebrate Receiving Your Rewards
  • Keep Doing It

 

Set Your Goals

 

The very first thing you have to know is what your goals are and what signifies ‘done’ for the sake of the rewards. State your goals and specifically spell out what constitutes done for the purpose of the prize. Learn about how to set SMART goals to ensure you get this part right.

 

Determine How Often You’ll Reward Yourself

 

You can set up as many rewards as you want to. For example, if you get up in the morning and do your 20-minute fast walk before your coffee as planned, you can choose a reward such as getting to spend a few minutes doing something you genuinely enjoy, like spending some downtime reading a good book.

 

Choose the Rewards in Advance

 

As you set up your reward system, you’ll want to know exactly what the reward will be for each activity you’re going to reward yourself for. There is no right or wrong reward as long as the reward motivates you and does not roadblock you. For example, don’t reward yourself with something dangerous or unhealthy. Set up some small ones for each day and some bigger ones for longer-term goals.

 

Celebrate Receiving Your Reward

 

There is more to the reward than the thing itself. It’s also the idea that you finished, which should also feel significant to you. When you meet a goal, it feels good by itself too, so spend some time being happy and thankful about that without the reward but then go ahead and brag to yourself about the fun or the experience of the reward.

 

Finally, don’t give up. Keep going. Don’t try it for just a month and then give up. Try your system out for at least a year to find out if it really works for you or not.

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Journaling Tips for Burnout Prevention

Numerous studies tout the benefits of journaling for all sorts of issues from helping you lose weight, to helping you build better relationships, and yes, to help you avoid experiencing burnout. Keeping a journal is a great way to get organized as well as dump your thoughts and feelings out to analyze.

Studies are showing that journaling:

 

  • Reduces symptoms of illness
  • Improves cognitive function
  • Strengthens the immune system
  • Offsets adverse effects of stress

 

While there are some drawbacks such as tired hands, if you’re handwriting your journal, the disadvantages are easy to overcome now that you can use electronic journals. In fact, journaling is a great way to prevent burnout or reduce the effects from and overcome burnout that pretty much anyone can do even if you have a physical or mental disability.

 

There are different types of journals you can use depending on the problem you’re trying to solve. Let’s look at a few options.

 

  • Gratitude Journal – This type of journal is simply for writing in it once or twice a day, one to three things you’re grateful for that has happened or that you experienced. It’s useful to read back when you’re struggling as well as beneficial to bring thoughts and feelings of gratitude to your heart and mind daily.

 

  • Emotional Release Journal – With this journal, you’re going to write in it when you feel overwhelmed emotionally. It’s a good idea to use this type of journal in private so that you can experience your emotions. You can write or speak your feelings, without judgment, to get them out.

 

  • Bullet Journal Method – This type of journal is a way to keep a journal without having to write complete sentences. You’ll want to have tabs for each part of your life, business, and work. Then you’ll simply use phrases and words in bullet form to remember the task or information.

 

  • Personal Planning Journal – This type of journal is great for planning your life and your business. It can help you identify places for improvement in your business and your life. It enables you to gain accountability in all areas of your life.

 

Depending on the type of journal you want to use, the main point is that you should work on being honest with every entry, and also commit to using the diary for at least thirty days before you even start. The only way a journal works is to use it regularly and continually until it’s as second nature as walking and talking. Choose your type of journal, and your method of entry, then just keep doing it every day for a month. After the month is over, you can evaluate whether it helped you or not.

 

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Advice for life from a Navy Seal! One of the Best Motivational Speeches

I recently watched a video of a commencement address by Admiral McRaven, who has been a Navy Seal for over 30 years.

In his talk to the graduates, he outlined how they can be instruments in changing the world.

Click Below to view the Speech.

I wanted to include the link so that you could watch the talk as Admiral McRaven can say it much better than I.

Here are his 10 suggestions that can help us on our way to a better world.

 

Be The Change

 

 

10 suggestions to help us overcome our struggles and help others in this world.

  1. Start the day with a task completed.

  2. Find someone to help you through life.

  3. Respect everyone.

  4. Life is not always fair, move forward.

  5. Don’t be afraid to fail often.

  6. Take risks.

  7. Facedown the blues.

  8. Step up when times are toughest.

  9. Lift up the downtrodden.

  10. Never Give up

 

Number 10 Is one of the most important and that is

NEVER GIVE UP.

I hope you take the time to watch this short 16-minute video.

It is extremely motivating and inspiring and will give you a good feeling about the future of our world.

 

Here is my FREE Resource you might find helpful on your home business journey.  

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