Tag: online marketing

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A Comprehensive Social Media Influencer Checklist

To make any new process easier, it is good to develop checklists and templates to streamline the process. Even experienced authors and pilots use checklists to ensure they don’t miss a step.

 

Checklist to develop a successful social media influencer campaign:

 

  • Defined Target Audience – Who are they, what do they want? Create an audience persona for each stage of the buying journey, so you know, and you can show the influencer who your audience is.

 

  • Outline Important Key Performance Indicators – Using the information in the blog post about the KPIs to track during your social media influencer campaigns, always set up a new spreadsheet to enable you to track the KPIs exclusively for each campaign.

 

  • Create Clear Influencer Marketing Goals – Your goals will include the specifics of what constitutes success for the campaign. For example, you may have the goal to get more follows, but you need to state exactly what you want. Remember, even if you’re working with someone else, the goals need to be SMART goals.

 

  • Choose The Best Social Media Channel – Do your due diligence to ensure there are enough of your audience on that channel to make it possible for you to reach your goals.

 

  • Choose The Right Influencer Campaign – Don’t just pick anyone. Take the time to get to know the influencer before choosing them to work with. Watch as many of their shows as you can to make sure you vibe.

 

  • Set A Budget – You must set a budget to have a guideline before searching for the right influencer. For example, if you know how much you earn per click, it’ll help you figure out a good budget.

 

  • Identify Your Influencer Type and Size Needs – What type of influence do you want? Make a list of the characteristics you want.

 

  • Influencer Qualities Needed – What do you want the influencer to be like. It’s fine to choose outside of the business model. Even if your product has nothing to do with the issues you care about, if you want to work with only redheads, that’s fine.

 

  • Influencer Outreach – You’ll want to track how you reach out to the influencers so that you can keep track of how it’s working.

 

  • Influencer Vetting – Always check out the influencer before offering them the job because you never know if they’re doing something in their personal life that would be off-putting or even career-ending for you.

 

  • Influencer Contract – Don’t do a single deal with an influencer without a written and signed contract.

 

  • Compensation Package – Spell out and define what the compensation package is for each influencer, and don’t expect it to be the same for every one of them. Tip: Let them tell you their fee. It might be cheaper than you think.

 

  • Influencer Brief and Training – Set up a package that explains your products, offers, and branding to the influencers so that they know everything they can about your product.

 

  • Remember FTC Guidelines – Familiarize yourself with the FTC rules for communicating on social media as a business. It’s important to follow these guidelines whether others do or not.

 

  • Plan, Publish and Promote – Set up a schedule that allows you to plan the campaign, publish it, and promote it simultaneously.

 

  • Track ROI – Nothing is ever done, as they say until the paperwork is done. While paper is not always necessary these days, you still need to do the math and track the return on investment to ensure you are making money the way you think you are.

 

When you use a process to get things done, it’s easier to figure out what went right or wrong so you can do more of what is right and less of what is wrong.

Define Your Influencer Marketing Goals

 

 

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These Niches Benefit the Most from Influencer Marketing

Any product or service can benefit from influencer marketing. However, some certain niches or genres perform better and see far more success than others. This is likely because the content is easily shareable, visual, consumable, and in high demand.

 

The following are the most popular industries for influencer marketing:

 

Beauty and Fashion

 

This is probably the most obvious niche within influencer marketing as it makes up the bulk of it. Products and services within this niche are built on their ability to make bold, beautiful, and colorful works of art. They are highly shareable and consumable, making them a powerful product to influence. The Instagram platform is a visual social media that is one of the most used for this niche as the niche creates amazing visuals.

 

Gaming

 

Another niche that probably won’t come to you as a surprise. This industry is worth over 130 billion dollars. Those who love gaming thrive for information to learn how to complete their game or compete at the highest level against their rivals. Sharing reviews on the most anticipated game of the year or console or walkthroughs and guides on how to achieve the highest level in competitive play are just a few things audiences crave. You can often find gaming influencers on YouTube, Twitch, Instagram, and even Twitter.

 

Health and Fitness

 

Most people want to learn how to be healthy, improve their apparencies or maintain their weight. It is vital to your survival, meaning there is high demand for needed information. Weight loss how-to videos, advertising sportswear, or selling weightless programs are a few great things in this niche that influencers can promote.

 

Food and Travel

 

Mouthwatering dishes, videos on how to bake the perfect cake, how-to guides on traveling the world on a small budget, or simply sharing the meals you’ve tried while traveling to exotic places are just a few examples of content audiences crave within these niches. Many young adults have reported using Instagram as their source of information before they book their travels or YouTube to learn how to cook a new meal.

 

While these are the most common and successful industries in influencer marketing, that doesn’t mean you shouldn’t give it a try if your niche didn’t make this list. You can be an innovator and start something new within your industry as long as you use the right tools and resources.

 

Find the right social media platform and influencer, and create the best content with your target audience and business goals in mind. This extensive list shows that influencer marketing will likely benefit your company as long as you can provide visual content that solves a high-demand problem. Influencer marketing thrives on high-quality visuals and in-demand content.

Tools and Tips to Help You Automate Social Media Marketing

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How Does Consistency Affect Your Bottom Line

You want to be more productive, right? Get more stuff done. Make a lot of progress.

Start to move the bottom line to make your business more profitable. It’s the goal in some way, shape, or form for all of us. And most of us think we have to make some big leaps to get there.

But here’s the big secret. It doesn’t have to be that way. If you focus on consistency and do something to make progress every single day, you’ll greatly increase your chances of success.

Think back on the parable of the turtle and the hare. There’s a lot of truth in that old story and it applies to all areas of your life, including your business.

Yes, you can go all out and get a lot of work done all at once. There’s a time and place for that. For example, you may put long and hard hours in for a week or two to prepare for a new product launch, or when you’re first setting up your website. It shouldn’t be your default strategy. Why? Because you’ll burn out.

Burnout is a serious problem. Most entrepreneurs and small business owners have experienced it and it can take a long time to get over it.

A much better strategy – aside from those brief periods of hustle – is consistency. If you make an effort to get something done every single day, you’ll make a lot of progress in the long run.

Over the course of a year, you will go further and your business will grow more than if you overdo it and then go into a slump because you have no energy for anything else.

Remember, slow and steady wins the race. It’s much easier to motivate yourself to get something done that takes fifteen minutes and to do it every day, than something that takes you hours. It’s much easier to justify not doing something that’s hard or takes a long time.

Instead, keep it easy, make it fun, and get into the habit of doing it each and every day. In the long run, you’ll get a lot more done if you put in half an hour per day, six days a week, than working for two hours once or twice a week.

Habit is one way how consistency can help you grow your business.

But there’s something else that will work in your favor when you start to put in a small bit of effort every day.

You will start to build momentum that will carry you much further than you would have gotten otherwise. More on that in a future blog post.

I encourage you to shift your mindset towards a focus on consistency that will allow you to continue growing, expanding, and most importantly moving the needle in the right direction when it comes to your bottom line.

Do This to Be More Consistent in Life and Business

 

 

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Daily Mindset Habit: Own Your Own Happiness

Growing up watching stories about heroes saving others, or people finding their “other half,” or worse, watching your own family member waste away after the love of their life dies as if the life they have of their own is without value.

 

The truth is, love is great, and you should experience all the love you want to, in all its forms, but how other people feel about you should not define your happiness. You define your happiness, and it’s what you do or don’t do and ultimately how you feel about yourself that makes you happy or not happy.

 

Once you start practicing the daily mindset of owning your own happiness, the world will open up to you in ways that you may not have considered. To accomplish owning your own happiness, practice each of these attitudes each day.

 

Accept Yourself

 

Getting to know you also means that at some point, you have to accept who you are, flaws and all. That doesn’t mean you use the flaws as an excuse. No – instead, you discover ways to overcome the flaws. If you’re short, you get a stair step to help, and you don’t give up.

 

No one is suggesting that you accept anything that is changeable about yourself. Whether through exercise or surgery, if you can change something and determine it’s important to change it, do so. Do it because you think it’s important. Otherwise, accept who you are as you are now.

 

Fix Yourself

 

As mentioned above, while you are self-accepting about things that you can’t change, after all, you’re born who you are born to be, and you cannot change much, but what you can change and do have control over is very powerful. When you identify things you don’t like that you can fix, decide right away to start fixing it by adding daily habits that help into your schedule.

 

For example, if you’re self-aware enough to realize that you tend to pack on extra weight around the middle, which is a health issue, and your long-term plans include living until you’re 90 despite your genetic predisposition to heart issues adding in daily heart-healthy activities, and eating a low-fat vegan diet will pay off big time over the years even though it feels like a very small change today.

 

Express Yourself

 

One thing that shows that a person has manifested into a complete adult human being is expressing who you are without shame and concern about other people’s feelings. This does not mean you lack empathy either, and it simply means that you don’t ask permission to be who you are, and you’re not afraid to set boundaries surrounding how people behave around you.

 

The way this may look in your schedule today is a 30-minute anti-anxiety meditation session an hour before you meet up with your mother-in-law. You want a good relationship with her. You know it’s contentious, so you do all you can to calm yourself before the meeting, and then you’re in the best possible position to have a good day.

 

Finally, the more you value yourself, the happier you’re going to allow yourself to become. People who value their time and themselves aren’t afraid to say no to what they have no joy in doing. They are not people-pleasers, they’re self-pleasers, but they have a high level of morality too in that they’re empathetic to others, but they’re not going to be used or walked on.

 

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Your Lack of Focus Is Getting in Your Way

Are you constantly struggling to get your work done? You start one project only to find yourself tapping away at another, then the next two minutes, you find yourself doing it again but on something completely different. Even with a to-do list, you can’t seem to get on track and find the focus to finish your tasks. It’s easy to do, but you must change your bad habit before it gets in your way.

 

Your lack of focus is affecting your business success in the following common ways:

 

Leads to Poor Productivity and Quality of Work

When you don’t have the right focus and concentration on your work, it leads to mistakes and poor decisions as you don’t have the clarity you need to work at your best.

 

Leads to Inconsistent Habits and Results

You need innovation and creativity to stay relevant and competitive—all of which could be stalled or lackluster without proper focus.

 

Uses Valuable Resources Incorrectly

Ultimately it depletes valuable time and financial resources that could better be used somewhere else. When you don’t do your best the first time, you’ll leave behind mistakes.

 

If you have trouble with focus, here are five things you can give a try right now:

 

#1: Reoutline Your Intentions

One cause of lack of focus is that they forgot what they were going after. Even worse, they chose goals that were unrealistic and didn’t relate to who they really are. It’s easy to lose track if you really don’t want it.

 

#2: Craft A Vision Board

Create a board of pictures, drawings, or objects that inspire your ideal life and dreams. In five years, what are your expectations about your life and your business? Even better, what are you working on in your business right now that will make the most impact on your success as you envision it? Add that to your vision board and put it somewhere you will see every day to encourage you to get right back on track. Often a lack of focus is due to an unclear vision of the future.

 

#3: Play Brain Games

Make it fun and play memory and concentration-building games from Lumosity. Lumosity provides many fun games that include a specific section to improve your focus. The idea is to exercise your brain just like you would do other parts of your body at the gym.

 

#4: Change Your Environment

Create an environment that influences movement and positivity. As you work on different projects or goals, change the setting to fit.

 

#5: Go to Bed

Are you constantly yawning or getting blurry vision? Then you need to get some sleep. If you don’t have the right amount of sleep, you won’t be capable of concentrating.

 

As you can see, focus plays a crucial role in the actions you take for your business and life. Without it, you easily leave behind a messy and disorganized company.

 

Stay More Focused with These Five Simple Steps

 

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Stay More Focused with These Five Simple Steps

Focus shows you have the drive and desire to want to achieve something. It’s about putting all your energy into one thing and getting it down with grit and determination. It ingrains your goals and keeps you on the path of success. However, it’s hard to maintain and easily affects your business if you don’t.

 

Here are five steps to improve your focus and prevent self-sabotage from destroying your success:

 

Step 1: Find Your Mantra

Everyone has something unique to them that drives them to keep going—for example, putting on music while you work or giving yourself words of encouragement. Whatever it may be, find what resonates with you and repeat it every day before you get to work. If you are not sure, try giving yourself a pep talk in the mirror first thing in the morning and see just how much more productive and positive your day becomes.

 

Step 2: Commit to Healthy Routines

Adopting a healthy lifestyle and exercise routine is one of the best ways to ensure you get the right nutrients your body needs to function optimally. Poor concentration and memory problems are direct messages from your body that it is missing essential nutrients to work correctly. Learn to listen to it and always strive to provide it what it needs.

 Avoid Burnout: How to Exercise and Sleep More

Step 3: Eliminate Distractions

Put your distractions like cell phones in a different room or turn on your StayFocused chrome browser extension to block YouTube or other sites you always lose track of time on. Create the right working environment that inspires you to work at your best and quickly. Throw out clutter and things that don’t provide value to your work.

 

Step 4: Commit to Mindfulness

To be more focused, you have to commit to do so and be mindful of your actions and surroundings. You can’t expect others to provide that information for you, nor will their perspective be automatically valuable. As only you know what you need and want from life, no one else. Only you know if music distracts you or if your set goals don’t actually align, for example.

 

Step 5: Plan More Effectively

Find the right time of day to do your work. All humans have a set number of productive hours and times of day that work best for them. Test and experiment with various schedules to see what works best for you. Just because everyone else works a 9 to 5 schedule doesn’t mean you have to, too.

 

Don’t let your lack of focus get in your way any longer. Determine what you really want in life, create an action plan, take responsibility, and control your own life.

Stay More Focused with These Five Simple Steps

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Essential Elements of The Realistic Optimist

If you want to be more productive, striving to be more of a realistic optimist might be the strategy for you. If you ask a successful entrepreneur what values or attitudes you should project, realism and optimism will likely be high on their list. An optimistic mindset should always be filtered with realism to see success. You can be a positive person all day long, but that doesn’t mean you will get what you want if you don’t act.

 

Here are a few tips to help you become a realistic optimist:

 

Unrealistic Vs. Realistic Optimist: Understand the Difference

One of the best methods to learning how to do something is to discover what not to do first. Being positive is great and has many benefits but doesn’t do anyone favors if it’s unrealistic. Toxic positivity only keeps you back and focused on the wrong things.

 

The distinction between a realistic optimist and an unrealistic one is their actions and their perspective on the world. Unrealistic optimists believe they will have success no matter what, even if they don’t work on it. They deserve and are owed success and the path to it won’t be complicated or challenging.

 

Realistic optimists are the exact opposite. While they too believe their life will be successful, they understand it is still up to them to realize that they have to seek knowledge and education, recognize mistakes, improve skills, and go after their dreams. They don’t wait around for it to come. They are proactive and always take on new challenges because they see them grow and gain more.

Changing Your Mindset: Attitude is Everything

Keep It Positive but Relevant and Attainable

An optimist is someone who is hopeful and confident about their life and the direction it will go. They believe that the world is ultimately good, and that evil will never prevail. While it sounds great, it’s not very practical on its own.

 

The world may be ultimately good, but that doesn’t mean it won’t be hard or challenging, which is why you need realism to balance it out. Realism makes sure that the plan you are taking is relevant to your ultimate dreams and ultimately attainable.

 

Only Focus on What You Can Control

One of the main objectives of a realistic optimist is to only focus on and control what you can. There is no point in ruminating or overthinking something that you have no ability to change.

 

You can’t change the weather; you can’t control people’s emotions, but you can control how you respond and which actions you take or don’t to get around it. You know the weather can change at a moment’s notice, so always have a plan B, for example.

 

Use these tips to be more positive and realistic to achieve maximum productivity, happiness and never miss any opportunity.

 

Changing Your Mindset: Attitude is Everything

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Managing Your Energy Is A Must

Fatigue leads to poor choices, potential injuries, and more problems that will only waste your time and deplete your skills. For maximum productivity, you need persistent consistency, which requires you to manage your energy. Burnout will destroy all the work you put in along the way. To better manage your energy, you must add it to your plan, ensuring that the habits you build work for you, not against you.

 

Here are four ways to help you better manage your stress so you can be more productive in life:

 

Adopt the Right Diet and Exercise Routine

No one likes to hear it, but it’s crucial and one of the most valuable tips to managing and harboring energy. If you don’t adopt the proper diet and exercise routine, it won’t matter how many other habits or practices you adopt. If you are unhealthy and your body needs crucial vitamins, you must listen to your body.

 

Being a professional athlete or adopting the next fad diet isn’t required for success here. You need to find the proper balance that works for you and your schedule. This requires honesty and mindfulness to be done successfully. Providing your body the right food and resources it needs go far. If you’re serious, you’ll research ways to use up all the extra energy you have instead.

How Sleep Impacts Your Productivity

Stop Being Busy All The time

Believe it or not, the most productive people have free schedules. They are not always busy because they understand that it’s more about the quality of their work and how it impacts their ultimate goal that leads to productivity. The goal is to do less, with less but achieve more or maximum success.

 

Being busy drains your energy and prevents you from performing at your best, and makes you forget your life goals as you work to get through each day. When you give yourself a more realistic schedule, you can better use your energy to master your skills and achieve goals more efficiently with ultimate focus and precision.

 

Stop Trying to Make Everyone Happy

Unfortunately, you won’t, can’t, and shouldn’t please everyone. This high expectation will only overwhelm you and lead to poor communication and engagement among your audience. You would have to juggle a million different personalities to please them all successfully. In everything you do for your business, all focus should be on your target audience — only. Your target audience is unlikely to be everyone and is something you should narrow down right away if you haven’t already.

 

Don’t Dwell on What You Can’t Control

Stop negativity in its tracks and only focus on the things you can control. It’s a draining and exhausting never-ending rabbit hole otherwise. You can’t make everyone buy your products, but you can control the quality of work and put the best product out there to change their minds, hopefully.

 

As you can see, with a bit of change of perspective and adopting the right habits, you can manage your energy efficiently. Maintaining your energy is essential so you can consistently use it to focus on what truly matters for you and your business needs.

 

 

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Eat the Frog! How That’s Actually Great for Business

No, don’t eat a real frog unless you like frogs’ feet. The point of this common phrase is to put a big emphasis on how much easier your day can be if you get the hard things out of your way first. In other words, if used correctly, this concept can increase your productivity to live a longer and more successful life.

 

Here’s how “eating the frog” leads to more success and higher productivity:

 

Get the Most Crucial Thing Done First

Whatever activities required to accomplish your ultimate goal are the things you should get done first. This concept works because you use your energy and most productive hours first. Allowing you to be more creative where it matters and get done faster.

 Productive or Just Busy?

Get the Stuff You Dread Out of the Way

When you dread something, you are likely to slow down and allow procrastination to take over and ruin your daily schedule and good habits. It stays on your mind no matter what you try to do next, keeping you distracted. Creating a spiraling effect of poor performance, mistakes, and ultimately affecting your mood. Instead, get dreaded tasks completed first and don’t permit yourself to do anything else. When you get a dreaded task done, you will feel relieved, and it will help you focus on the next task.

 

Go for The Most Exciting Thing

You don’t always have to go for the hardest, you can get the most exciting thing done first, too. This will probably benefit your day even more than the other way around. The energy produced by your excitement will trickle down throughout your day. Not only that, if you are ready for it to happen, you won’t be able to give anything else proper attention anyways.

 

Take Control and Achieve Your Goals

Most importantly eat the frog means taking control of your life or business and only do what is necessary to achieve your goals. Take control of what is required and get it done, even if it’s uncomfortable.

 

It means to take charge by fully understanding what it takes to accomplish your dream, designing actionable goals, and following good daily habits to achieve them. It takes the action, the right action. Without action, there is only failure.

 

It’s important to note that your frog will be different each day, and the same task you do one day as your frog won’t be the next. It really depends on your mood and overall objective for that day. Eat your frog first, and you can smoothly sail through the rest of your day.

 

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How and Why Getting Rid of Things That You Don’t Need Frees You

If you want to live a more organized and easy life, have less. When it comes to success and overall happiness, less is more.

 

Getting rid of things that you don’t need frees you because it: 

 

Promotes Clarity and Focus

When there are things not put in their place or disorganized, your brain can feel the same way. Confused and lost as to where it should go or look at. Getting rid of these extra things mean you no longer have to worry about making sure they fit.

 

This is why many productive people get into the habit of clearing off or decluttering their workspace. They are not constantly distracted by the things around them that are generally not there, nor do they have to think about having to do that chore anymore.

Promotes Positive Energy and Inspiration

When you remove distractions, unnecessary tasks, or people in your life causing you pain, it only makes you want to keep going forward. You finally get to see how much better life is without the pain and frustration—the power of saying no and taking control of your life breeds positivity and inspiration.

 

Here are a few quick tips and tricks to help you get rid of things you don’t need:

 

Streamline Your Business and Personal Objectives

Getting rid of things doesn’t have to be about material possessions. It can also be clunky processes or systems at work that are making you lose sight of what you care about.

 

Start Small and Categorize

Start with the smallest area in the room or department in your business and take it slow. You don’t need to do this all-in-one day to feel the benefits. The more time you give it, the more efficient you will be and the more benefits you will reap. Donate the things that don’t provide you value or are just sitting around. What are the things you don’t ever use, touch, or often save for last?

 

Take Notice of Your Emotions or Mood

If a task, person, or thing affects your mood to the point where you are bitter, sad, angry, or irritated every time you do it or are around them, you must rid these things or people from your life.

 

While you can’t use this strategy every time you feel discomfort, it should be used when you can’t get it off your mind or move on with your day, week, or worse years. You can always outsource the work or have technology do it for you instead for a low monthly price.

 

No person is worth keeping around that destroys your mental peace either. Even though possessions are most commonly what people get rid of, they are often not the real culprit to their problems. People are.

 

As you can see, getting rid of things is a great way to de-stress and reorganize your life. You don’t need to be caught up with the newest and most significant thing to feel happy. In fact, it only keeps you further away from your goals.