online marketing Archives - Page 7 of 13

January 24, 2021January 24, 2021

Describe Your Ideal Customer or Client: Create a Customer Avatar

One of the parts of your business plan that is essential is to describe your ideal customer or client. As you get to know your customers, you’ll find answers to questions such as: Who are they? Where do they hang out? What do they want? What do they need? What are their pain points? What keeps them up at night. Where do they get their information?

One practice that has become popular due to the fact that it works is to create a customer avatar from the information you collect that best describes your ideal customer. When you first begin, you’re going to create one avatar that best describes your most ideal customer. You’ll use that information to inform all the products that you create.

A customer avatar is simply one document that succinctly describes who your customer is, how they live their lives, and what they want and need in terms of your expertise.

The information you need to complete a customer avatar is as follows:

List Places Your Customers Get Their Information – Make a list of websites, journals, magazines, blogs, newspapers, books, and so forth that comprise where your ideal customer likes to get their information. These are all excellent options for networking and advertising.

List Your Ideal Customer’s Goals – Make a list of your customers’ goals for the solution you are trying to sell to them. The goals have to be in line with your expertise and your offers. For example, if you’re a Keto Coach, their goals will be about succeeding on a Keto way of life.

List Your Ideal Customer’s Values and Principles – Most people make decisions based on their morals, values, and principles. It’s the way they judge if something is true or not. The more you can relate to these values and principles with your words and actions, the better.

Describe Your Ideal Customer’s Demographics – Demographic information includes things like age, race, income, education, and so forth. Include everything relevant that will help you with targeting ads and content.

List Your Ideal Customer’s Pain Points or Challenges – As it relates to your experience and offering, list their pain points and challenges. What wakes your customers up at night? If you’re a Keto Coach, maybe your customers have diabetes, but maybe they just want to lose weight. You may have more than one ideal customer, too, but you should differentiate them so you can laser target the information you provide.

List Any Objections Your Customer Might Have at The Point of Purchase – Take the time to go through and make a list of each objection your customer may have based on who they are. When you list the objections, find facts and information that can overcome the objection.

You’re going to have to ask and answer numerous questions to fully gather all the information you need to create a well thought out and effective customer avatar. Once you do that, you should give your ideal customer a true persona and name. You can draw a picture of them, or you can cut out pictures from a magazine or use clips online to build your customer avatar. It’s up to you, but you want the avatar document to be as specific as possible. Once you start your business and start to collect more data information, you’ll be able to create more avatars based on their buying journey.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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January 19, 2021January 19, 2021

Creating Your Executive Summary Is Not Just for Investors

The executive summary is an important component of your business plan. It’s the part of your plan that is first, but it is often created last. You need all the other information collected, studied, and analyzed to create the executive summary. This summary will explain in a concise yet thorough way what you do, who you do it for, and why you will be successful doing it.

To complete the executive summary, include:

Information about your research – The research you conduct will inform business decisions and help you develop your strategy for achieving your goals.

Results of said research – The research produced results that need to be analyzed for the executive summary.

Suggestions about how to do business based on the research – Based on what you learned during the research, what steps will you take, when will you take them, and how will you take them?

Your executive summary is mostly an informative piece of writing that doesn’t need to be very persuasive other than you should point out the research methods and why they’re accurate and explain the results thoroughly.

It should be interesting, grab attention, and give you the info it needs to in the case of needing a business loan or angel investors. If it’s just for your use, you still want to continue creating the executive summary as if someone from a bank might read it. Try capturing your reader with a thought-provoking statistic or tell them about a quote you love that relates, or a book.

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The executive summary should be able to exist without the rest of the business plan as its own document to use when needed. However, you’ll want it to be concise and short. It’s a summary by nature, but it should give all the information the reader needs. You’ll be able to use the document in other aspects of your business to come up with content marketing ideas, to remember your mission, and more.

You can write your executive summary in the same way as normal article writing. Create a title for each section. You can use this order to keep it all straight in your mind as you develop your executive summary for your business plan. But remember, you should not even start writing it until you’ve collected the information for each section.

Start with an overview of your business; include what you do, who you do it for, why, and how you do it. Next, add information about your target market, your competition, and at least three points about the marketing strategy you plan to use. Now add in information about how you will operate the business. Will you be a sole proprietor, or will you be a corporation? Will you work in a brick and mortar atmosphere, or will you build your business solely online? You also want to include information about your projections based on your research. Give information about finances now, a year from now, two years from now, and up to five years. Be sure to include your break-even point and concrete ideas about when you’ll finally produce a profit. If you need an influx of money, this is also when you mention the type of financing you will get or venture capital you’ll seek. All your numbers should align and make sense.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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January 17, 2021January 17, 2021

What Do You Need to Change to Succeed?

One thing is evident when you do the work to research your niche, your industry, and your audience so that you can build your life-affirming business: there are things that you need to change. That’s even more true when you get real about who you are, what skills you have or lack, and are honest about your deficiencies. There is always going to be something that you need to change so that you can succeed.

As you work through developing your life-affirming business plan, an exercise that will help you move forward is to note where you are right now and where you want to go. Don’t just draw a line from point A to point B, though. Instead, you need to take the time to write down the steps involved in getting to point B.

For example, let’s say you’re a married mom of three children under nine years old. You have a 2-year-old, a five-year-old, and an 8-year-old. Your husband works away from home 60 hours a week, including travel time. You work outside the home 50 hours a week, including travel time.

You usually are home on weekends, but your spouse works odd hours sometimes on weekends, nights and is not reliable to help out with the kids or anything else around the house very often. You are trying to build a reselling business on Amazon FBA, Poshmark.com, eBay.com, and other platforms. Your first goal is to replace your $38,000 yearly income so that you can stop going to that job.

There is nothing wrong with the above scenario. If you look at it realistically, you can see clearly that you will need to create a plan uniquely designed for you, the time you have available, your budget, your goals, and other considerations to find time to build your business the way you want it to be.

You note that you have every intention to work for two hours a night taking pictures and making listings after you get the kids to bed by 8:30 PM weeknights and 10 PM on weekends. You also want to work four hours a day on Saturday and Sunday, shopping for and sourcing new products. But you find yourself not doing any of it. You get home, do your household chores, spend time with the kids, put them to bed, and veg on the couch until you pass out, or you find things to do that aren’t your business like laundry, dishes, mopping, and so forth.

Meanwhile, your business goes nowhere. What do you need to change?

In this case, you need to change your mindset. There is no reason you have to cook home-cooked meals or clean the house yourself. Enlist the children’s help and assign chores to your husband when he’s home. If you can, consider hiring someone to come in and help.

Try getting up two hours earlier and doing the listings and pictures before you’re tired from the day. That way, you get it done while you’re alert before you’ve given all you have at work. Change to only sourcing once a week on Saturday morning for as long as it takes you to spend your budget up to 5 hours, then on Sunday spend four hours organizing for pictures and listing during the week.

Even if you don’t get it all done during the time constraints you’ve set, you will get it done over time. Remember, there are no rules about how much you need to do each day other than meeting your goals. If it’s too hard to meet, reset your goals to be more realistic.

As you see, the main point of all this is to figure out where you are, where you want to be, and then working with what you have and your personality to design a path to get you to your destination. In this case, it’s going to start with listing goals, and then once you meet those, you can focus on your income goals.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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January 17, 2021January 17, 2021

Setting Boundaries: It’s Not Selfish to Go After What You Want

As you work on designing your life and business to match your version of a fulfilling and happy life, it’s imperative to realize that it’s not selfish to go after what you want. While it’s not selfish to make yourself happy as long as making yourself happy doesn’t include criminal or unethical activity, there are times when being so-called—selfish is good for you and good for business.

Stick to Your Budget

When most people think of sticking to a budget, they think of only money. While yes, you need to create and stick to your well-thought-out budget so that you keep your bank account healthy and can go after other things you want, remember that you have other non-money resources like your health, time, and so forth.

Follow Your Schedule

When you set up a schedule with real planning and thought about fitting in the things you want to do in life, it’s important to mostly follow your schedule. If you are having a hard time sticking to the schedule, maybe you’re not putting your plans first, or maybe you need a new schedule that is more realistic. When you develop a schedule that includes everything, including lunch with your four-year-old, data entry, exercise, and so forth, you’ll have a much more balanced life.

Scheduling

Say No (or Yes) with True Thought and Consideration

Don’t say yes or no to any request without thinking about it first. You need first to ask yourself if you even want to do it, figure out why you want to do it, what the benefits are, and then check to see if you even have time to do it. If you don’t want to do it, you can say no without guilt.

If you do want to and can’t, due to time or other constraints, state so and do not feel bad. If you can do it and want to do it, then you’re in the clear. But it’s imperative that you really think about it and study each question well.

Take Care of You First

This is probably the hardest for females. Women tend to put everyone else first but feel bad when they put themselves first. When it comes to your needs, always put needs before wants. Your needs come before your wants. Your needs come before someone else’s wants. This is how it should be. If you aren’t happy, healthy, and living the life you really want to live, what’s the point?

Prioritize Tasks, Especially Money-Making Tasks

As you create your schedules for your business activities, remember to prioritize any money-making tasks. The main reason is that without money you can’t do all the things you want to do that make your life worth living.

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However, this doesn’t mean that you work 20 hours a day on money-making tasks. Instead, you’ll simply spend some of your time each day hard at work making money. When you designed your life, you discovered how much time you have left to make money. Use that time wisely. There is no point in spending time, for example, chatting with people on social media before you send offers to your customers.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

January 15, 2021

Guess Who Is In Control of Their Life?

Life has a way of moving really fast when we are not paying attention. One day you’re walking across your High School auditorium stage accepting your high school diploma, and the next, you’re sitting at your kitchen table freaking out about the bills, your own kid’s graduation, and your parents’ move to assisted living. You may wonder who is really in charge.

If you know your Goal

But guess what, it’s you. You are in charge of your own life, and you can make choices that rock the world if you want to.

If you want to make a change, or start a new venture, or even improve the path you’re already on, the fact that you are the one in control is an important factor to accept. It does not mean that you haven’t had struggles, or you’re overly privileged, or even that you’re not.

It just means that you can make choices and take action that leads you to the lifestyle you desire or take you away from it. To help change your mindset to accept your control, let’s think about a few ideas to help you move forward.

You’re a Work in Progress – Whomever you think you are today, and whomever you want to be tomorrow, is not really finished. You can decide to be different when you learn new things about yourself and the world. Maybe you never heard of the career or business you want to start until you were 40, that doesn’t mean you can’t do it. You may not be able to, but you should research it and figure out if it’s feasible or not before you give up.

Try New Things – You cannot know for sure what you want from life if you have no idea what is out there. Most of us never travel much further than our state’s capital and rarely leave our hometown unless it’s for a job, and then we stick around there too. Even if you can’t travel, read a wide variety of books, try new things, and dip your toe into new ideas so that you can figure out what you want to do. Take some risks and let yourself be uncomfortable.

You Can Create Positive Habits – Most people think of habits as bad, but you can develop positive habits that lead to your desired results. Figure out what you want to accomplish and study what others have done before you to succeed. For example, if you want to become a baker and open a bakery, you need to learn how to bake first, which means you need to add baking to your daily routine.

You Can Learn Goal Setting – Honestly, one of the best things you can learn for yourself is goal setting. There is a specific method of goal setting that works for most situations. Look up and study SMART goal setting and then implement it in every area of your life, including your business.

Learn to Self-Reflect – Self-reflecting means that you are careful, honest about who you are, what’s happening around you in and out of your control, and how you affect what’s happening. Everything you do going forward should be judged by what you can do differently or better or even what you did right and not what others are doing, have done, or could do. All you can do is control yourself. That’s it.

Practice Makes Perfect –You don’t need to be perfect, but this is a saying that most people relate to. If you want to accomplish something, you need to keep doing it until you accomplish it. If you want to become a fantastic painter, even if you’ve never picked up a paintbrush, you can. You just have to start practicing now and keep practicing as often as possible.

When you fully accept that you are in control of your decision making, that means you’re in control of your life. This doesn’t mean that outside influences can’t mess up things for you, but it does mean that with good planning and thoughtful introspection, you can figure out what you want and how to get it, then take the steps to see it through.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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January 6, 2021

Why Every Business Needs a Business Plan

It’s not that unusual for some people to start a side gig without any notion of what they’re doing, including a business plan. They just notice something they like doing and do it and start earning money. But understand that you’re much more likely to experience success if you create a business plan.

To Show That Your Business is Possible

You may think you have a great idea to make widgets for the masses, but only through research can you ensure that your idea is possible. When you study all aspects of your market, you can avoid the mistake of starting a business with no chance.

Just because you think your idea is a good one doesn’t mean it is. You’re not your market even if you think you are. There may indeed be ten people who need your widget but are there enough people to support you as you need to be supported?

To Understand Your Competition

One really cool fact about discovering your competition is that competition proves your idea is a good one. If there are no competitors, this is not necessarily a good thing. It’s hard being the first to market with a new idea. In fact, it can be costly to be first.

If you study businesses, you’ll note that it’s not always the first to market that makes it. It’s often the copycats that come later that truly make it work after a known market for the product. You can use your competition to avoid mistakes as well as find your audience.

To Know Your Customer Better

When you develop your business plan, it forces you to find out not only who your exact ideal customer is, but where they are, what they need, and how you can best communicate with them about their problems.

When you really know who your customer is, you can create marketing and advertising content that is more effective as well as create better solutions for them too. Study the customer through their buying journey to ensure you know exactly who they are and how they make decisions.

To Document Your Revenue Model

The thing about business is that it’s supposed to earn money. Therefore, part of creating your business plan is to ensure that the business idea you are going with can possibly earn enough money for your intended lifestyle and purposes but also what type of accounting you’re going to need.

Most small businesses are relatively simple to set up, but you really need to understand how to keep track legally so that you don’t pay one more penny in taxes and fees than you need to. You’ll need to know how you’ll collect the money, what happens after you collect it, and follow all the rules and regulations based on the type of business entity you choose.

To Reduce Risk and Judge Potential Success

When you put everything down on paper, from how you’ll set up your bookkeeping to how you’ll process each customer’s order, it’s a lot simpler to figure out if success is possible. You’ll definitely reduce risk by setting up everything in advance of starting. When you can see how the process works, from attracting a customer to converting a customer to serving a customer, you can fix any problems before they start, ensuring your success.

To Develop an Operation Roadmap

When you create your full business plan, you will also create a how to do everything you need to run your business step by step process. For example, if you’re starting a reselling business on Poshmark.com, you’re going to need to figure out your process for purchasing, a purchase price point, a markup formula, and also cleaning, packing, photographing, and posting procedures. Everything that needs to be done needs a step by step plan written out.

To Reorganize During a Crisis

Sometimes a business plan can also help you get through a crisis. If you write your business plan right, you’ll know your break-even point, the minimal resources you need to make it work, and so forth. This information will make it simpler for you to figure out what to do if business slows due to outside reasons such as health or political turmoil. Everything is taken into consideration while developing the business plan.

To Develop and Document Your Marketing Plan

The business plan covers everything you need to do to actually do your business with your customers, including how you’ll get the word out. The marketing plan is an essential part of your business plan that will help ensure your success.

To Forecast Business Needs

As you develop your business plan, you should end up with a list of resources, staff, money, equipment, software, and so forth that you need to be successful. You’ll know exactly what you want and need and how much it’s going to cost you. Even if you note things that you cannot afford right now, you can set up a plan to get around it until you can afford it.

To Highlight New Opportunities

As you are creating your business plan and going through each of the steps and areas of the business plan, the brainstorming gives ideas for more products and services aligned with what you’re planning to offer. These new opportunities can help you grow your business bigger and better than you may have thought to start with.

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To Set Up Your Daily Tasks

The business plan is so robust that you can use it to set up each day full of tasks that build results. You should come up with due dates, timelines, and more with your business plan so that you can insert the tasks into your calendar.

Many small business owners think they don’t need a business plan because they aren’t going to borrow money from a bank. However, the business plan helps you set up your business in an organized way to work step by step on building your business.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

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December 30, 2020January 4, 2021

18 Email Marketing Mistakes to Avoid

As you get started building your email list, it’s imperative that you work to avoid the problems others have with email marketing. Email marketing is not dead. Email marketing is still “where the money is,” and there is no doubt about that. The stats are clear. Email marketing will, when done right, produce a high return on investment of 38 to 40 times what you spend.

Not Spending Time Writing Better Subject Lines – Each time you create an email, make it a practice to write at least ten potential subject lines. The practice of doing that will help you create more effective subject lines improving opens and conversions.

Avoiding Two-Way Communication from Subscribers – The days of anonymity online is over. If you’re not open about who you are and allow two-way communication in the email, your audience will not trust you.

Focusing on Promotion Over Education – Email marketing doesn’t have to be the hard sell. Instead, it should be a gentle way of educating, informing, and engaging with your audience. When you do that, they trust you and will follow your lead.

Nothing Is Done Until You Track Your Metrics

Not Creating Lead Magnets for Each Stage of The Buyer’s Journey – A generic lead magnet or freebie is not going to cut it. You need to create lead magnets that speak to your ideal customer where they are on their personal journey.

Not Sending Useful Emails Often – Once you get someone to sign up for your list, don’t ignore them. Welcome them, educate them, inform them, and pique their curiosity about your offers with the information you offer.

Forgetting to Include a CTA That Makes Sense – Even emails that aren’t focused on making a sale should include a CTA such as “share,” “respond,” or go read that blog post or something to direct the reader what to do next.

Not Understanding How All Your Content Marketing Works Together – Email marketing is part of your overall content marketing strategy. The content you create in email, your blog, and elsewhere can all be repurposed and used.

Trying to Reinvent the Wheel – There are many experts out there who have already figured out the tricks to get the most out of email marketing. Don’t think you have to do it your own way. Instead, do it the professional way by studying what industry experts do.

Avoiding the Numbers and What They Teach You – The data you collect with analytics is imperative to the success of your business. Use that data that you can collect to get things right.

Not Building an Email List – Some people think you don’t need email today, but you do. Email marketing is an essential component of all businesses today.

Not Setting Then Meeting Subscriber Expectations Early – From the day someone signs up for your list, you should welcome them and let them know what to expect. When you then follow up with what you said you’d do, they start to trust you more.

Creating Unprofessional Sloppy Messages – While you don’t have to be an English professor to craft persuasive messages, do check your spelling and your grammar to ensure that your audience understands. Ensure it also looks appealing the way you have it laid out so that it’s easier to consume.

Being Too Much Like a Stereotypical Used Car Salesperson – While there is a time and place for the hard sell in email marketing, most of the time, you want the messages to be a lot more subtle and not harp on selling but on information instead.

Not Using All the Tools of The Trade – Don’t try to do email marketing with your personal email or your business email platforms. Instead, use a professional platform that is set up to automate that has a good reputation.

Forgetting That Most People Use Mobile Devices Now – Most people check email now using their smartphone, not a PC. Your messages need to be readable on a small screen, and the CTAS needs to work that way too.

Sending Too Many Images – Images are fine but make sure you use the alt text information so that if they have a slow connection, a description shows up around what the image is that encourages them to keep reading.

Not Setting Clear and Realistic Goals – When you start building your list, you need to know why and what you expect the results to be. If you want to get, 1000 subscribers don’t just say 1000 subscribers without setting a time limit and a method for doing it.

Not Monetizing Your Messages – If you don’t monetize your email list, you won’t earn money from it. At least every three or four emails, send something that can earn money from your subscribers that solves a problem for them.

Email marketing is the most effective form of marketing ever created. No matter how big or small your business, email marketing can make all the difference. Start building your email list now because, in the future, it will pay off exponentially.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

December 30, 2020January 3, 2021

How to Optimize Your Email Subject Lines

Part of building a profitable email list is keeping the list subscribers happy. The truth is, getting someone to sign up for your list is not the hard part. Maintaining an active email list that is responsive is the challenge that you really have when it comes to getting and keeping your first 1000 or next 1000 subscribers. One way to ensure your subscribers open your email messages is to optimize your email subject lines.

Make Them Short – You’ll want to test out different lengths to find out what it looks like in the subject line area when your audience receives their email. In general, a subject line for an email should be no more than 60 characters long.

Use Your Real Name or At Least a Familiar Name in The Return Email Name If your name is known among your audience, use that name. This is not the time to be anonymous.

Do Not Use No Reply Email Addresses – Just like you don’t want to use a fake name or an unknown name in the return field, you also don’t want to use a no-reply email that goes nowhere. Email your audience only from real addresses that they can reply to easily.

Use Smart Personalization – Each autoresponder has different capabilities, but you’ll want to use all the personalization you can based on your audience and the information you’ve collected. The worst thing that could happen is you add personalization for info you did not collect.

Make Honest Promises – It should go without saying that a promise should be true but let’s be clear. When you make a promise to your audience, it should be something you know is true and can really happen.

Don’t Blow Smoke – While some will tell you that it’s normal to blow smoke or use hyperbole in business, the truth is, people are sick of it. Just be truthful and straightforward about the benefits of your offers.

Tell Them Why They Need to Open the Email – Try to let your audience know why they need to open that email with the subject line. The words you use there should answer that why question for them clearly.

Send Your Emails at The Right Time and Day – Each audience is different, but you can start with the stats your autoresponder offers regarding the best times to send your messages to your audience.

Elicit the Right Emotions – You want them to be curious and want to open the email based on the subject line urgently. That might seem like a lot for a few words, but with practice, you’ll soon see the results of your efforts when you make them feel something.

Use Numbers and Lists – The human brain loves lists; this is why when you publish chunky content (like this post), it’s more digestible to your audience. People read online in an F format, scanning down then to the right. Lists are easy to absorb.

Ask a Compelling Question – A great way to create a compelling subject line is to ask a compelling question. The question itself can persuade them to open to see the answers and learn more.

Puns Are Fine but Don’t Be Too Clever – While some audiences are more conducive to humor than others, be careful about trying to be too clever because it can cause confusion. Best to be straightforward.

Don’t Use All Caps – In fact, your titles should use the appropriate case for titles, which is either upper case on the correct words or lower case on all but the first word to make it more readable to your audience.

Test More Than One Idea – You have such amazing technology at your fingertips that you can efficiently conduct A B testing using your autoresponder system, and you should do it because that’s what’s going to help you determine what works best with your audience.

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While you want to start with best practices, use testing to double-check what works and what doesn’t work. Do more of what shows the results you desire and less of what doesn’t, and you will start to see that your subject lines are working better to get more opens. The more your audience opens your email messages, the stronger your email list will become.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com

December 25, 2020December 25, 2020

How to Drive Traffic to Your Landing Pages

Once you have a lead magnet, a landing page, and an opt-in form, you need to start building traffic to the freebie so that you can build your email list. Getting more traffic for a landing page is not really any different from how you get traffic for anything you do.

Create Offers Your Ideal Audience Wants – The only way to make offers that your audience wants and needs is to get to know them. Study them. Engage with them. Survey them. Then put what they want right in front of them where they are.

Tell Your Current Subscribers About Your New Offers – Anytime you create a new offer, whether free or not, tell your current subscribers about it. This might seem counter-productive since you want to build your list, but it will keep your list healthy, segmented, and engaged.

Get Affiliates Involved – Set up your funnels with freebies that your affiliates can promote too. Show them what’s in the funnel, so they know it’s worth their while to promote your freebies too.

Send Out a Press Release – Tell the world about every single offer you have, including your freebies. If it’s newsworthy, it deserves a press release, and letting your audience grab a free solution is something they want to know about.

Host a Live Event – When you make the freebie available to the public, have a live event on Facebook Live or a webinar via Zoom or another preferred platform to help get the word out about your offer.

Include Smart SEO – The landing page and opt-in form for the lead magnet allow you to use excellent search engine optimization techniques that help pull traffic to your site via your audience searches.

Blog About Your Offers – Once you’ve finished your landing page or opt-in form, always write a blog post announcing your freebie offer linking to the landing page and opt-in form. Then you can share that blog post freely multiple times as you spread the word.

Share on Social Media – Share multiple times across all your social media platforms about the freebie. Don’t just share once and call it done. Instead, share multiple times during any launch and then repeatedly over time as long as it’s still a good offer. Use Hootsuite.com or other software to help automate this process.

Reach Out to Social Influencers – A fun way to get noticed is to work with social media influencers. Whenever you have a freebie offer for your audience, let the influencers know about it so they can promote it too.

Run Ads Via Social Media and Google – Don’t forget that you can speed everything up with targeted paid ads. Before you do that, consider hiring someone to help you ensure your targeting is working, as well as your landing pages and freebie are optimized for your audience.

Ask People Who Are Downloading to Share – Set up your download page to make it easy for your audience who downloads the freebie to share the opportunity with their friends.

Driving traffic to your landing pages is an essential element in marketing online. You can use a variety of methods to get more eyes on each page you create but don’t ever waste money just sending people to your home page. Use the time and money you have budgeted for marketing to send your visitors to specialized pages because you’ll build your list faster.

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December 23, 2020

10 Landing Page Mistakes to Avoid

Your landing page is an essential tool to help you build your list. If you really want to build a healthy list, you’ll want to find ways to avoid these landing page mistakes. Creating high-converting landing pages will ensure that the right people get your solutions in their hands, and since they will be on your email list, they’ll also find out about your new offers.

Planning

Your Page Loads Too Slowly – You have seconds to get and keep your audience’s attention. If your pages load slow, they’ll just go elsewhere. Use software to test how fast your pages load so that you can ensure they work well.

Your Page Isn’t Personalized for The Audience – It may seem like a small thing, but it’s important to create landing pages that are personalized for the audience you’re trying to attract. If you guest post on a blog, make a landing page just for that one audience, so they feel welcomed. You may have more than one landing page for each opt-in due to this in order to target the audience.

There Are Too Many Diversions on The Page – A landing page should be free of distractions so that your audience focuses on the offer at hand. Use very little navigation or sidebar information to help focus their attention.

The Information Included Doesn’t Differentiate Your Offer Enough – A visitor to the landing page needs to understand why your offer is so much better. How you are different or what makes you unique needs to be pointed out to your audience.

The Offer Doesn’t Match Your Marketing – If you notice you are getting a lot of click-throughs but no sign-ups, make sure that your offer matches the marketing and the audience you’re marketing to. Go back to looking at the description of the target audience you created as you made the freebie to get it right.

Using Irrelevant or No Images and Visuals to Help Attract Your Audience – Don’t bore your visitors to death by not making your landing pages and website visually oriented. Most people respond better to images that help advance the meaning of the words on the page. Plus, some imagery provides directional cues to the reader, helping them take advantage of your offers.

Not Paying Attention to Search Engine Optimization – SEO works for all types of content, but it will really help you get more traffic to your offers if you also include the skill on your landing pages. Headlines, keywords, headers, alt text, and more are all important on a landing page too.

Forgetting to Calm Their Fears with Social Proof – Showing that other people trust you and believe in what you say will build trust in your offers. Testimonials, likes, shares, downloads – all show that you can be trusted and will help improve your conversion rate.

Your Landing Page Doesn’t Work on Your Audience’s Device – The days of “optimizing for mobile” are over. If your site doesn’t work first on mobile, then you’re going to miss out on some customers. But do check your demographic information to ensure that you are optimizing each page for the devices most used by your audience.

You Include Weak CTAs – Saying things like “download now” is not a good enough CTA to use these days. You need to be more specific about the benefit of the download as well as who needs it in your CTA.

Developing a landing page that gets results takes time and practice. The first one you make might not work as well as the tenth one you make. But take heart in knowing that you can improve through testing over time until you create an opt-in page that works for your audience to build your list fast.

How To Build A Wildly Profitable Income Stream From Home Without Lies, Hype, Manipulation or Pressure…

https://flawlessfreedom.com/SalesVideo