Call-to-actions are vital to your email marketing campaigns. It is the material that instructs your audience to do something in order to get the conversions you need to grow and build a sustainable business. If you don’t tell or show your audience what you need them to do, you are unlikely to succeed.
Call-to-actions are like a guidebook that instructs your readers on where to go and what to do. In fact, you can increase your click-through rates by over 300% just by adding one single call-to-action, according to a WordStream report and further highlighting the importance of adding them to your email copy if you want to run a successful email marketing campaign.
The following are four tips to enhance your email call-to-actions to increase your conversions and run a more profitable email marketing campaign.
Use a Button and Colorful Graphics
Buttons are easy to see and obvious to most readers. They are eye-catching, clear, straight to the point, and easy to understand and use. Buttons also can improve your results by nearly 28% more than call-to-actions without them. A big red “buy now” button or “read more” is more obvious and easier for your subscribers to understand. Making it more likely for them to follow through if your products and services are what they need.
Use Action-Oriented Words
“Get the discount here” or “Try your free trial today” are perfect examples of action-oriented words that should be used in your call-to-actions. These words inspire your readers to do something and grab their attention.
Keep it Short and Urgent
Too much information or crowded images only persuade your audience to click away instead of click-through. It can also be confusing and overwhelming, allowing your readers to second guess instead of making a quick decision.
Using a sense of urgency and clear and direct information increases your click-through rate because people fear missing out. However, be sure to use this appropriately and not take advantage or misuse your readers. Urgency should be to inspire, not to take advantage of.
Highlight the Value Proposition
When deciding on what copy to use, be quick and to the point by highlighting the most valuable part. What are your readers getting out of doing the action you ask of them? Is it at a discount, more education, a chance to participate with others, and a bigger community? If you lead with this, it will be easy to get your readers to take action.
Don’t neglect your call-to-actions. Make sure your CTAs align with your goals and objectives to each and every email copy and campaign you create. Please keep it simple, direct, and obvious, and don’t forget the power of call-to-action buttons.