Tag: personal development

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Influencer Marketing Vs. Brand Ambassadors

It can be easy to think influencers and brand ambassadors are the same thing. They promote your products and influence your audience in some way. However, influencer marketing and brand ambassadors are not interchangeable as they have many key differences.

 

Promote Vs. Example

 

Ambassadors promote your products and are seen as the experts on the product. This is made into a full-time position for larger brands where the company provides them the details they need to know to become a master. They are the ones consumers can go to and get almost any question answered.

 

While influencers show your audience by being the example and sharing how and why they use your products or services, they may love your products and understand them quite a bit. Still, for the most part, they don’t have the extensive knowledge brand ambassadors gain when working with one or a few brands.

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Influencers tend to work with many different brands and campaigns over the months and years, making it impossible for them to be a real expert on all the information your brand has to provide.

 

Long-term vs. Short-term

 

As stated above, influencers typically work with more than one brand or company. On the other hand, brand ambassadors only work with your company to master the knowledge and understand how your products and services work.

 

Influencers may recommend your business once or twice while brand ambassadors repeated it daily. They are your brand loyalists or journalists and will find them at the top of the pyramid of influence right above influencers.

 

Audience vs. Experience

 

Brand ambassadors are sought out due to experience and devotion to the product. They are committed to your brand and truly believe in the benefits. They are likely coming to you or directly applying. On the other hand, influencers are contracted due to their audience, engagement rate, or other important conversions you need for your business. They do not have to have tried your product or care too much about it. These conversions give you a clear insight into what kind of return on investment you can expect to see.

 

Their Similarities

 

Both brand ambassadors and influencers want to promote your product and see you succeed. Each can be added to your marketing campaign to drive more engagement, traffic, and brand awareness. However, they both need to sign agreements to protect their rights and promote your product authentically and enthusiastically through unique and creative content.

 

Overall, it is important to understand the difference to choose the right person for your campaign goals. Each offers many similar benefits, but the type of relationship, compensation, and metrics needed will determine who is right for the job.

 

 

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These Niches Benefit the Most from Influencer Marketing

Any product or service can benefit from influencer marketing. However, some certain niches or genres perform better and see far more success than others. This is likely because the content is easily shareable, visual, consumable, and in high demand.

 

The following are the most popular industries for influencer marketing:

 

Beauty and Fashion

 

This is probably the most obvious niche within influencer marketing as it makes up the bulk of it. Products and services within this niche are built on their ability to make bold, beautiful, and colorful works of art. They are highly shareable and consumable, making them a powerful product to influence. The Instagram platform is a visual social media that is one of the most used for this niche as the niche creates amazing visuals.

 

Gaming

 

Another niche that probably won’t come to you as a surprise. This industry is worth over 130 billion dollars. Those who love gaming thrive for information to learn how to complete their game or compete at the highest level against their rivals. Sharing reviews on the most anticipated game of the year or console or walkthroughs and guides on how to achieve the highest level in competitive play are just a few things audiences crave. You can often find gaming influencers on YouTube, Twitch, Instagram, and even Twitter.

 

Health and Fitness

 

Most people want to learn how to be healthy, improve their apparencies or maintain their weight. It is vital to your survival, meaning there is high demand for needed information. Weight loss how-to videos, advertising sportswear, or selling weightless programs are a few great things in this niche that influencers can promote.

 

Food and Travel

 

Mouthwatering dishes, videos on how to bake the perfect cake, how-to guides on traveling the world on a small budget, or simply sharing the meals you’ve tried while traveling to exotic places are just a few examples of content audiences crave within these niches. Many young adults have reported using Instagram as their source of information before they book their travels or YouTube to learn how to cook a new meal.

 

While these are the most common and successful industries in influencer marketing, that doesn’t mean you shouldn’t give it a try if your niche didn’t make this list. You can be an innovator and start something new within your industry as long as you use the right tools and resources.

 

Find the right social media platform and influencer, and create the best content with your target audience and business goals in mind. This extensive list shows that influencer marketing will likely benefit your company as long as you can provide visual content that solves a high-demand problem. Influencer marketing thrives on high-quality visuals and in-demand content.

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Influencer Marketing and the Pyramid of Influence

The pyramid of influence is a great model or image to categorize your different audiences and the influencers who represent them. It’s designed to quickly show you who and what makes up the most of your engagement to create the right content and materials to develop and run a successful campaign.

 

To put it simply, a pyramid of influence is designed to allow you to quickly understand who makes up your community and how they each influence your audience. This way, you can easily develop content and strategies to reach your target audience more efficiently and ensure you get the right influencer on board.

The pyramid of Influence is made of the following levels:

influencer Pyramid

First Level: Brand Content Creators

 

They are the brand experts and make up most of your content that your influencers can’t wait to use, share with their audience, or use inspiration to make new content. The content is produced by your company, by those you hired, or even mega-influencers.

 

Second Level: Influencers or Leaders

 

This is where digital influencers come in and make up the bulk of the content and engagement. They spark interest within those who want and must get your products. They inspire and influence transactions and engagement. They are the ones that will do anything to get their hands on your product and share it with their audience because they love your products or services. They are the leaders of your content and mission.

 

Third Level: Prosumers or Seed Planters

 

Prosumers are active in the community consistently, usually using third-party platforms such as Facebook or YouTube. They are the ones that build groups and posts questions or spark interest in topics supporting your niche or brand. In other words, they plant the seed of interest and increase engagement and interaction.

 

Quite a few people in this level of the pyramid will eventually move on to the second tier as low level, or nano influencers can also be found in this level as they often plant the seed. They look up to those above them in the tier to help them create content, answer any questions, or sound the alarm to a common problem within the industry.

 

Bottom Level: Consumers or Readers

They consume content but don’t generate it. They are known as consumers and will make up the bulk of your audience and are responsible for revenue. They are the ones that are influenced by the rest of the pyramid and make purchases or other actions that can positively affect your conversions.

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Understanding the pyramid of influence helps you see how your customers, influencers, and content writers can influence different types of people. The ones on the top have the most impact, while those on the bottom make purchases and increase your conversions.

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How Does Consistency Affect Your Bottom Line

You want to be more productive, right? Get more stuff done. Make a lot of progress.

Start to move the bottom line to make your business more profitable. It’s the goal in some way, shape, or form for all of us. And most of us think we have to make some big leaps to get there.

But here’s the big secret. It doesn’t have to be that way. If you focus on consistency and do something to make progress every single day, you’ll greatly increase your chances of success.

Think back on the parable of the turtle and the hare. There’s a lot of truth in that old story and it applies to all areas of your life, including your business.

Yes, you can go all out and get a lot of work done all at once. There’s a time and place for that. For example, you may put long and hard hours in for a week or two to prepare for a new product launch, or when you’re first setting up your website. It shouldn’t be your default strategy. Why? Because you’ll burn out.

Burnout is a serious problem. Most entrepreneurs and small business owners have experienced it and it can take a long time to get over it.

A much better strategy – aside from those brief periods of hustle – is consistency. If you make an effort to get something done every single day, you’ll make a lot of progress in the long run.

Over the course of a year, you will go further and your business will grow more than if you overdo it and then go into a slump because you have no energy for anything else.

Remember, slow and steady wins the race. It’s much easier to motivate yourself to get something done that takes fifteen minutes and to do it every day, than something that takes you hours. It’s much easier to justify not doing something that’s hard or takes a long time.

Instead, keep it easy, make it fun, and get into the habit of doing it each and every day. In the long run, you’ll get a lot more done if you put in half an hour per day, six days a week, than working for two hours once or twice a week.

Habit is one way how consistency can help you grow your business.

But there’s something else that will work in your favor when you start to put in a small bit of effort every day.

You will start to build momentum that will carry you much further than you would have gotten otherwise. More on that in a future blog post.

I encourage you to shift your mindset towards a focus on consistency that will allow you to continue growing, expanding, and most importantly moving the needle in the right direction when it comes to your bottom line.

Do This to Be More Consistent in Life and Business

 

 

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Invest a Percentage of Your Income for Your Future

As you work on your daily habits that help safeguard your future, one of the daily habits that will pay off the most is learning to save and invest a percentage of your income for your future by habit. It’s hard to save money for the future if you’re not able to really think about the future much, but there is no willpower needed if you just think about what you’re doing today, and keep doing it as a matter of course, you’ll end up benefiting exponentially.

 

  • Determine Your Priorities – When you know what your priorities are today and into the future, through your life, it’s going to be much easier seeing your daily spending and savings goals.

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  • Automate Investing and Saving – Once you have set up your goals, you can automate most of the process by having a percentage of your paycheck go directly to savings and investment accounts. If it’s never there to spend, you will be more likely to save it.

 

  • Avoid Consumer Debt – When you are setting up your daily habits, you know that avoiding consumer debt is an imperative for anyone who really wants to have a safe and stable future. Therefore, you don’t buy things without a daily plan for saving and spending.

 

  • Borrow Money Like Rich People Do – When and if you borrow money, only borrow it when you really don’t need it, and the interest rate is super low. If the rate is lower than what you can earn on your money, borrowing is smart. For example, if you qualify for a zero-interest car loan, why wouldn’t you?

 

  • Plan For Big Expenses – When you habituate your spending and saving, you will always plan for big expenses (and really all expenses) so that you’re never caught off guard. You will know that at this particular time in the future, you’re going to buy a thing, and you know how much you need to be saving daily to ensure it happens.

 

  • Plan for Emergencies – Even though it seems impossible, you can plan for potential emergencies, making them less tragic. In everyone’s life, they have things happen. People get sick. People get hurt. People lose their jobs. People even die. Plan for at least one emergency by saving six to eight months of living expenses in a liquid account.

 

  • Save All Windfalls – During a lifetime, you’re going to get monetary windfalls once in a blue moon for birthdays, inheritances, or bonuses and raises at work arrange for every single one to be saved or invested without even giving it a thought.

 

  • Take a Cooking Class – Most people waste money by eating out at restaurants and not even good ones. Decide to learn how to cook so that you can make good quality food at home.

 

  • Buy Experiences Not Stuff – When you do plan expenses, consider having more experiences and less stuff. When you spend money on an adventure, you always learn something that gives you value far beyond what you buy.

 

  • Track Your Efforts – Whatever you track and pay attention to is what will grow. Track your savings efforts by checking up on your accounts at least quarterly. This is important when you’re doing automatic deposits just to make sure it’s all working as planned.

 

When you start thinking of the daily habits you have as good things that automatically take care of your future, each day becomes a no-brainer. You just save money just because that’s what you do and not something difficult to do.

 

It’s part of your priorities and a driving force for your lifestyle, and that’s what you set up to be important. Do you see a method to the madness now? Set your goals, schedule the actions you need to take to reach your goals, and then simply live your life doing a little bit each day, and one day you’ll arrive in the future automatically, and all will be well.

 

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Learn to Laugh More Often

Sometimes you can make yourself feel happier and more successful by simply seeking out more laughter. A daily habit that will pay off big time is simply not taking life or yourself too seriously while finding ways to laugh about funny things even if they’re hard.

 

Developing the habit of laughter simply requires that you give yourself permission to laugh and let go and seek out more humor. Let’s look at several ways you can bring more laughter into your life.

 

  • Spend Time with Funny People – When you really want to feel light, there are likely people in your life that you can make sure you spend time with. When you hang out with funny people, it will rub off on you.

 

  • Try New Experiences Often – One way to bring laughter back into your life is to keep trying new things. When you open your life and mind to new experiences, you also open yourself up to funny things happening to you that are out of the norm of what might happen if you just do the same thing day in and day out.

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  • Watch Your Favorite Funny Go to Sitcom or Movie – Sometimes, you have to pull out the big guns and watch a rerun of something that made you laugh when times were good. Bringing laughter back into your life in any way you can is a healthy habit that pays off for years to come.

 

  • See The Situation from a New Perspective – Everyone sees things from their own perspective and information bubble when you realize that you can become more like a child or a baby or a first-time parent by opening up your world to new ideas and perspectives.

 

  • Go to a Comedy Club Show – Choose the type of humor you like but burst through your comfort zone and go to a comedy show near you. You may not even realize that people still do comedy shows at clubs, and you don’t even have to put up with smoking nowadays if you don’t want to.

 

  • Understand Human Nature – When you know how humans really behave, on average, it’s a lot easier to see what is happening to you through the eyes of experience. When you understand that this is just how things are, it is way funnier than when you think it’s only happening to you.

 

The great thing about bringing more laughter into your life is that it pays off in numerous ways. It will lower the stress you’re experiencing, which will lessen your chances of experiencing stress-related diseases like obesity that lead to serious cardiovascular disease. Not only that, but it’s like you’re also doing a ton of sit-ups to your stomach muscles. It’s a way to get in shape that doesn’t feel like work at all.

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Cultivate The Daily Habit of Asking for Help

Emulating what rich folks do isn’t always best for people who want to live a principled and moral life. However, you can learn how to give yourself an advantage by studying what rich people do differently from what poor people do. When morality and reality collide, it’s a sign that the habit is one that you need to incorporate into your daily life.

 

One super clear thing is that rich people are not afraid to ask for help. Of course, many rich people do not even realize how much support they get, but let’s think about this and then let’s find ways to cultivate the habit of asking for help in your life that is both moral and enriching.

 

Do Not Trade Hours for Dollars

 

While most people you hire will often provide an hourly rate, when you get paid for something, don’t charge by the hour. Instead, figure out what the value of the service is to the recipient and charge what the market will allow. A lot goes into being able to offer the service such as education, experience, connections, and so forth that differentiates you from the next person.

 

Perception, time, education, experience (and so forth) is the reason someone like Bill Gates can command a year’s average salary for a short speech, or a surgeon can charge six figures for an 8-hour procedure – it’s not just about the time. Never has been, but it’s something often taught to the average person to justify low wages.

 

Delegate To Willing Family Members

 

I don’t mean to be stereotypical so if I’m wrong, let me know in the comments, but this advice will probably resonate most with the women. Men are really good at delegating tasks to family members despite their net worth. Women are not as good at doing that, although the habit, according to research, is more prevalent in higher-income earners.

 

We can argue about it, but the best course of action is to think about and narrow it down to only considering what you can control and what you cannot control. You can only control your actions and reactions to things. You can’t control someone else at all. So, if you are feeling resentful in any way against your family because you feel like you are taking on too much work at home, speak up and start delegating just like other confident people do.

 

Outsource To Experts

 

When money is not a concern, the things you spend your money on are different than when you are struggling. Those who are struggling tend to spend more on housing, healthcare, and food, while those in higher tax brackets spend more on experiences and downtime than the necessities of life. However, even so, they are more productive, and this is because they aren’t afraid to outsource to experts to let them do what they do, giving them more free time to have amazing mind-opening experiences. Of course, having time to experience more fun and joy increases their perception of happiness. Set income benchmarks that signal time to outsource all the things you don’t need to be doing to meet those goals and beyond.

 

If you don’t like doing something, stop doing it. Don’t be ashamed of not wanting to clean your own toilet. There is someone out there who values their toilet cleaning skill and who wants nothing more than to be paid good money to clean your bathroom. The same can be said about literally anything in life. If you like doing it, keep doing it. If you don’t like doing it, stop doing it and find someone willing to trade something with you to do it, either money or something else of value.

 

How to Outsource to Save You More Time

 

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Eat One Meal a Week with Your Extended Family or Close Friends

One thing that is very important for your long-term happiness, even if you’re the biggest introvert alive, is the strength of your relationships within your family and your connection to the world at large. Study after study shows that maintaining a connection to others regularly is essential for health and happiness and is directly correlated with longevity.

Positive Attitude

A favored way to stay connected to someone is through sharing a meal. Everyone has to eat, and eating is an emotional experience for human beings. When you share an emotional experience with other humans, it connects you. This is probably why we’ve invented so many food-related holidays and even associate funerals with food.

 

Along with other positive ways to connect like phone calls, emails, and text messages – enjoying a regular meal with those who are important in your life, or those you desire to be important in your life, will make a huge difference in how connected you feel to them and how connected they feel to you.

 

If one of your long-term life goals is to have strong, loving, and powerful relationships, you know that focusing on the long term is the most effective way to impact this part of your life as it’s what you do over time that impacts today, and what you do today that impacts tomorrow. How your relationships feel about you will be about combining the last memorable connections weighted toward the last time you were together.

 

Since you understand this and want to start now forming daily habits that change your life and set you up for success, start setting aside one day a week, at a minimum, for enjoying a meal with someone in your extended family or to share a meal with someone outside of your family.

 

One week it might be that you enjoy lunch with Aunt Alice, and the next week it might be drinks and wings with a business connection – it’s okay to mix it up as long as you make it a habit to clear your schedule to enjoy a meal with someone outside your immediate family on a weekly basis.

 

This one addition to your calendar and act will keep you connected to the world at large and expose you to new ideas and thoughts, as well as solidify a deeper connection to those you choose to meet again and again. Plus, it may even push you out of your comfort zone and allow you space to discover new things and interests.

Write Down 3 Things You’re Grateful for Each Day

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Daily Mindset Habit: Own Your Own Happiness

Growing up watching stories about heroes saving others, or people finding their “other half,” or worse, watching your own family member waste away after the love of their life dies as if the life they have of their own is without value.

 

The truth is, love is great, and you should experience all the love you want to, in all its forms, but how other people feel about you should not define your happiness. You define your happiness, and it’s what you do or don’t do and ultimately how you feel about yourself that makes you happy or not happy.

 

Once you start practicing the daily mindset of owning your own happiness, the world will open up to you in ways that you may not have considered. To accomplish owning your own happiness, practice each of these attitudes each day.

 

Accept Yourself

 

Getting to know you also means that at some point, you have to accept who you are, flaws and all. That doesn’t mean you use the flaws as an excuse. No – instead, you discover ways to overcome the flaws. If you’re short, you get a stair step to help, and you don’t give up.

 

No one is suggesting that you accept anything that is changeable about yourself. Whether through exercise or surgery, if you can change something and determine it’s important to change it, do so. Do it because you think it’s important. Otherwise, accept who you are as you are now.

 

Fix Yourself

 

As mentioned above, while you are self-accepting about things that you can’t change, after all, you’re born who you are born to be, and you cannot change much, but what you can change and do have control over is very powerful. When you identify things you don’t like that you can fix, decide right away to start fixing it by adding daily habits that help into your schedule.

 

For example, if you’re self-aware enough to realize that you tend to pack on extra weight around the middle, which is a health issue, and your long-term plans include living until you’re 90 despite your genetic predisposition to heart issues adding in daily heart-healthy activities, and eating a low-fat vegan diet will pay off big time over the years even though it feels like a very small change today.

 

Express Yourself

 

One thing that shows that a person has manifested into a complete adult human being is expressing who you are without shame and concern about other people’s feelings. This does not mean you lack empathy either, and it simply means that you don’t ask permission to be who you are, and you’re not afraid to set boundaries surrounding how people behave around you.

 

The way this may look in your schedule today is a 30-minute anti-anxiety meditation session an hour before you meet up with your mother-in-law. You want a good relationship with her. You know it’s contentious, so you do all you can to calm yourself before the meeting, and then you’re in the best possible position to have a good day.

 

Finally, the more you value yourself, the happier you’re going to allow yourself to become. People who value their time and themselves aren’t afraid to say no to what they have no joy in doing. They are not people-pleasers, they’re self-pleasers, but they have a high level of morality too in that they’re empathetic to others, but they’re not going to be used or walked on.